Netflix

Posted on October 5, 2014 by mmueller

by Micaela Mueller

Company Logo – www.netflix.com

100 Winchester Circle, Los Gatos, CA 95032
(408) 540-3700

Executives [1]

Reed Hastings, Founder and CEO

David Wells, CFO

Twani Cranz, Chief Talent Officer

Kelly Bennett, Chief Marketing Officer

About [2]

Netflix is an international public company that allows users to stream movies and television shows online with a monthly subscription. They also offer rentals by mail for an additional cost and produce their own original programming.

History

Courtesy of postalnews.com

Reed Hastings and Marc Randolph founded Netflix in 1997 as an online movie rental service. In 2007, Netflix introduced streaming services that allowed members to use personal computers to instantly watch movies and television shows online. In 2012, Netflix began producing original content and became the first Internet TV network to be nominated for the primetime Emmy with 31 nominations in 2013 [3]. Currently in 2014, Netflix has over 53 million members in nearly 50 countries worldwide and accounts for more than 34 percent of the peak wired download traffic in North America [4].

Financials

Netflix is publically held. According to the company’s 2014 third quarter report, it has $1,223 billion in total revenue, a 27% increase from the same quarter of the previous year. The company reported a 20% increase in domestic revenue from the same quarter of the previous year and a 47% increase in international revenue due to their expanded global market. Netflix predicts a 6% increase in total revenue and an additional 4 million subscribers by the end of the fourth quarter, bringing their total revenue up to $1,305 billion and their global membership to 57 million. Netflix’s two major competitors are Hulu and Amazon [5].

Courtesy of finance.yahoo.com

Over a 3-month period, Netflix’s highest share price was $484.39. However, after a massive 25% drop on October 16^th, the price dropped to $361.70 and eventually reached it’s lowest share price of $346.59 on November 30^th [6].

The 25% drop in share price occurred a day after Netflix reported that the company’s subscriber growth was below the original forecast. Netflix speculates that the subscriber growth was lower than anticipated as a result of the increased price for membership that was announced in May 2014 [7]. The price increased $1 from $7.99 to $8.99 monthly [8].

Recent News

International Expansion

Courtesy of gigaom.com

For the past couple of years, Netflix has been working to increase their international presence. Since 2012, Netflix has been available internationally in the UK, Ireland, Denmark, Finland, Norway, and Sweden and in the Netherlands since 2013. In September of 2014, Netflix announced that streaming services are now available to subscribers in Germany, France, Austria, Switzerland, Belgium and Luxembourg via all devices with Internet access including computers, smartphones, and video game consoles [9].

Then, in November of 2014, Netflix announced, that by March of 2015, it will expand into New Zealand and Australia [10].

Netflix and Nielsen

Since its start in 1997, the company has never released how many people watch each show on Netflix. The company claims that because their revenue comes from subscribers and not advertisers, the only number that matters is their subscriber count. The company’s decision bothers networks such as HBO, Showtime, and Starz, who also rely on subscribers and not advertisers, but who have their ratings recorded by Nielsen [11].

However, according to the Wall Street Journal, Nielsen is going to start measuring viewership for streaming services like Netflix. Starting next month, Nielsen will use already existing in-home metering devices to record Netflix viewership without the need of the company’s permission. Nielsen, however, will not be able to record viewership via mobile devices, a platform heavily used for Netflix streaming [12].

Recent Original Content

Netflix started producing original programming in 2012 with the release their first series Lilyhammer starring former Sopranos star Steven Van Zandt [13]. Since then, the company has produced a number of successes such as Orange is the New Black, winning 3 Primetime Emmy Awards [14], and House of Cards, winning 4 Primetime Emmy Awards [15].

Courtesy of netflix.com

In addition to producing their own content, Netflix picks up dropped on-the-air television shows and continues to produce them. Arrested Development, for example, was off the air for a number of years before Netflix produced its fourth season in 2013. In August of 2014, the network confirmed that it will be producing a fifth season in the coming year [16].

On June 19, 2014, Netflix announced the company’s pairing with Chelsea Handler to produce a Netflix original comedy talk show. Handler decided to pair with Netflix in order to keep herself new and interesting. The talk show will debut in early 2016 [17]. However, on October 10^th, the network premiered a stand up comedy performance from Handler’s latest comedy tour, Uganda Be Kidding Me, as her debut to Netflix [18].

Looking Ahead

Film

Courtesy of imdb.com

On September 30, 2014, Netflix announced their pairing with the Weinstein Company to release their first original movie. The movie will be a sequel to Crouching Tiger Hidden Dragon, a 2002 martial-arts epic movie directed by Ang Lee, also the director of Life of Pi and Brokeback Mountain [19]. The sequel will be titled Crouching Tiger Hidden Dragon: The Green Legend and will be directed by Yuen Wo-ping. It will be produced by Harvey Weinstein, Academy Award winner for The King’s Speech, Peter Berg, Emmy Award winner for Friday Night Lights, and Sarah Aubrey, producer of Lone Survivor. The film tells a martial arts story where good and evil battle for the fate of the Martial World. Major stars of the film will include Harry Shum Jr., Jason Scott Lee, Roger Yuan, and Eugenia Yuan [20]. It will be released and available to all subscribers on August 28, 2015 as well as in select global IMAX theaters [21].

Days later, on October 2^nd, Netflix announced a deal they made with Adam Sandler, comedy actor and founder of Happy Madison Productions [22]. Sandler, alongside Happy Madison Productions, committed to acting and producing four films exclusively available through Netflix. The first movie could come as early as late 2015 and currently has no theatrical component [23].

Television

Courtesy of netflix.com

Netflix will be premiering two original programming pieces on December 12, 2014. The first is Marco Polo, a series centered on Marco Polo’s exploration during the time of the 13^th century war in China and will be produced by The Weinstein Company [24].

The second is a stand-up comedy special, American Ham, with actor Nick Offerman, known for his role in NBS’s Parks and Recreation. The special will appear in the US, Canada, the UK, and Ireland [25].

The company will continue their original series in 2016 with a relationship sitcom called Love. Judd Apatow, known for producing Knocked Up and 40-Year-Old Virgin, will co-write and produce this Netflix original series [26].

Courtesy of joblo.com

Another sitcom in the works is Grace and Frankie, starring Lily Tomlin and Jane Fonda. The show is targeted to premier in summer 2015 [27].

Sources

[1] “Officers and Directors”, ir.netflix.com, RT: 11/29/14

[2] “Company Overview”, pr.netflix.com, RT: 11/29/14

[3] “Company Timeline”, pr.netflix.com, RT: 11/29/14

[4] “Netflix Crowned King of Streaming With More Than a Third of Peak Traffic”, Time Magazine, 5/14/14, RT: 11/29/14

[5] “Letter to Shareholders”, ir.netflix.com, 10/15/14, RT: 11/29/14

[6] “Netflix, Inc.”, Yahoo!Finance, RT: 11/30/14

[7] “Netflix Shares tank 20% on Weak Results”, CNN Money, RT: 11/29/14

[8] “A Quick Update on Our Streaming Plans and Prices”, blog.netflix.com, 5/9/14, RT: 11/29/14

[9] “Netflix Launches in Belgium and Luxembourg”, Multichannel News,9/9/14, RT: 11/29/14

[10] “Press Releases”, pr.netflix.com, 11/18/14, RT: 11/29/14

[11] “How Much Longer Can Netflix Keep Ratings a Secret?”, Forbes, 9/18/14, RT: 11/29/14

[12] “We’re Still a Long Way Away From Knowing How Many People Watch Netflix and Amazon Shows”, vulture.com, 11/20/14, RT: 11/29/14

[13] “Lilyhammer, Netflix’s First Original Show, Available to Watch Online Now”, Huffington Post, 2/6/12, RT: 11/29/14

[14] “Orange is the New Black Awards”, IMDb.com, RT: 11/29/14

[15] “House of Cards Awards”, IMDb.com, RT: 11/29/14

[16] “Will Arnett Confirms ‘Arrested Development’ Season 5 Is Happening”, Huffington Post, 8/8/14, RT: 11/29/14

[17] “Press Releases”, pr.netflix.com, 6/19/14 RT: 11/29/14

[18] “Chelsea Handler to Launch Netflix Talk Show”, CBS News, 6/19/14, RT: 11/29/14

[19] “Ang Lee”, IMDb.com, RT: 11/29/14

[20] “Press Releases”, pr.netflix.com, 9/30/14, RT: 11/29/14

[21] “Netflix to Release First Original Movie”, Time Magazine, 9/30/14, RT: 11/29/14

[22] “Adam Sandler”, IMDb.com, RT: 11/29/14

[23] “Press Releases”, pr.netflix.com, 10/2/14, RT: 11/29/14

[24] “Press Releases”, pr.netflix.com, 4/8/14, RT: 11/29/14

[25] “Netflix Sets Premiere for Nick Offerman’s ‘American Ham’ Stand-up Comedy Special”, bostonherald.com, 11/24/14, RT: 11/29/14

[26] “Netflix (NFLX) to Stream Original Content Love in 2016”, zacks.com, 9/18/14, RT: 11/29/14

[27] “Netflix Orders Comedy Series to Star Jane Fonda, Lily Tomlin”, Variety 3/19/14, RT: 11/29/14

Universal Pictures

Aside

by [Bobby O'Brien]

Universal Pictures Logo [1]

Overview & History

Universal Pictures, a subsidiary of NBC Universal, is considered one of the planet’s most renowned film studios. For nearly a century the company has produced academy award winning films and culture shaping content. Over the past 6 months, Universal Picture’s tradition of excellence has continued. Since June 29th 2012, Universal Pictures has released 5 major motion pictures. Of these films, 4 have placed within the top 70 grossing films of 2012, and 3 have placed within the top 50. These five films have accumulated a combined gross product of $442, 317, 963. [2]

Carl Laemmle [4]

In 1915, German-American Film pioneer, Carl Laemmle, founded Universal Studios with the help of Abe and Julius Stern. The trio constructed two movie sets on a former chicken farm in Los Angeles California. Ninety-eight years later, 100 Universal City Plaza Drive in Los Angeles California remains the home of Universal Studios. [3] Today Universal Pictures is spearheaded by several accomplished and capable leaders, including James Schamus, Jimmy Horowitz, Cindy Gardner, Adam Fogelson, and Rick Finkelstein.

Executives

James Schamus [6]

James Schamus is the Chief Executive Officer of Universal Pictures. He has held the position since May of 2006. Schamus also serves as the Co-President of Focus Features, a sister company of Universal Pictures. [5]

In May of 2010, Jimmy Horowitz was named president of Universal Pictures. Horowitz manages day to day business operations for the studio and serves as a key member for Universal’s senior management team. He has worked for Universal for more than 18 years. [7]

Cindy Gardner has served as Universal Studio’s Senior Vice President since September 2005. Gardner is responsible for the company’s media relations, issues management, philanthropy, and special events. [8]

Adam Fogelson has held the title of Chairman of Universal Pictures since October of 2009. He oversees worldwide operations for the motion pictures group. Projects that Fogelson has worked on include American Pie, Knocked Up, and Erin Brockovich. [9]

Rick Finkelstein serves as Universal Pictures Vice Chairman and Chief Operating Officer. This Jerry Seinfeld-look-alike oversees Universal Picture’s worldwide home entertainment and television distribution. [10]

Recent News

September:

September 7th, 2012

The Street has recently informed the public of Universal Pictures plans to release Pitch Perfect, a musical comedy staring Anna Kendrick, on Friday September 28th, one week earlier than its scheduled premiere on October 5th. The film’s wide release is set to remain on its prior date, however select theaters in North America will have an opportunity to see it ahead of time. The limited release was constructed following positive feedback from early screening moviegoers. Universal Pictures feels that Pitch Perfect has a reliable and sturdy target audience that is eager for the film’s release. To some surprise, Universal Pictures has promoted Pitch Perfect with “the most extensive screening campaign in the studios history.” [11]

September 25th, 2012

The Hollywood Reporter reports that Universal Pictures has set a record for the “highest grossing-year domestically in the studio’s 100 year history”. On Monday September 24th, the studio surpassed the previous record of $1.27 billion set in 2008. More than a third of the studio’s gross product came from The Lorax and Ted, acquiring a combined $432 million. This ground-breaking news comes before the release of four major Universal Pictures’ films, including Pitch Perfect, The Man WIth the Iron Fists, This is 40, and Les Miserables. Universal Pictures is on track to shatter its 2008 record. Perhaps it will be far more than four years before the record of 2012 will be broken. [12]

October:

October 29th, 2012

According to Variety, Universal Pictures has alas acquired the rights to Subdivision. The sci-fi comedy written by Morgan Jugerson and Alex Ankeles will be produced by Justin Lin and Elaine Chin. All involved in the deal have been sure to keep the

Fast Five [16]

premise under wraps. Lin may be remembered for his recent success associated with Fast Five, a film he produced that was released in April of 2011. Universal’s VP of production, Kristin Lowe, will oversee the project. Unfortunately, a feasible release date for the film has yet to be determined. [13]

October 31st, 2012

PR Newswire has reported that Universal Pictures will release its Despicable Me 2, trailer on iTunes today. The occurrence marks the first time that the studio has released a trailer on iTunes with international versions available within the same 24 hour period. This development perhaps illustrates the studio’s continued technological and global advancements. Despicable Me 2 hits theaters on July 3rd 2013. [14] Universal will attempt to play off of the success of Despicable Me, which raked in a total domestic gross of $251,513,985 in the summer of 2010. [15] Look for Despicable Me 2 to make a big splash this summer.

November:

November 12th, 2012

The Hartford Courant has recently reminded us that, November 15th, 2012 marks the 50th anniversary of the groundbreaking premiere of To Kill a Mocking Bird. Universal

To Kill A Mockingbird [18]

Pictures’ adaptation of Harper Lee‘s novel will be re-released on Thursday, November 15th in select theaters. The 1962 film won Gregory Peck an Oscar for his portrayal of Atticus Finch. It will forever be remembered as an American classic. [17]

November 13th, 2012

At 9 a.m. pacific standard time, the Los Angeles Times reported a story that is sure to shake up the film industry. According to the newspaper, Michael Eisner‘s Tornante Co. has finalized a distribution deal with Universal Pictures. The multiyear deal will lead Universal Pictures to market and distribute movies financed by Tornante. Eisner is the former Chief Executive Officer of the Walt Disney Company. In an attempt to “return to his roots” of moviemaking Eisner looks to take advantage of the industry’s lack of original stories. He hopes that the first of Tornante’s feature films will be released no later than early 2014. In a time when the film industry is cluttered with sequels and remakes, it is encouraging to hear of an opportunity for new and original content. With the money and support of Universal Pictures, Tornante Co., is likely to become a household name in Hollywood. [19]

November 29th 2012

In March of 2012 Universal Pictures Spent $5 million to acquire the movie rights of Fifty Shades of Grey, the best selling novel written by E.L. James. The Hollywood Reporter has released a story stating that Universal pictures has recently filed a lawsuit against Smash Pictures and director James Lane, who have recently finished producing Fifty Shades of Grey: A XXX Adaptation. Luv Moves a distribution company that packaged and allocated DVD’s of the porn parody has also been targeted in the lawsuit. Universal Picture’s and Fifty Shades Ltd. are requesting an injunction and further monetary damage. [20]

December

December 4th 2012

Universal Picture’s Les Miserables, is one of the most highly anticipated films of 2012. Set to be released on Christmas day, the musical starring Hugh Jackman, Russell Crowe, and Anne Hathawayis due for a strong opening weekend and perhaps some

Les Miserables [21]

recognition from the academy. The Sacramento Bee has reported an announcement from Universal Pictures, stating that the film will be “digitally remastered into the immersive IMAX format” and released in IMAX theaters worldwide. The film will be released in IMAX theaters in New York, Los Angeles, Toronto, and Montreal on December 25th. Those abroad will have to wait until January 10th for the film’s IMAX release. Greg Foster, the President of IMAX entertainment, stated that Les Miserables “lends itself perfectly to the IMAX Experience”. The IMAX release of Les Miserables is sure to amplify the buzz surrounding the movie and its premiere. The second format option and increase in screens may lead to a tremendous financial success. [22]

Future

The upcoming winter and remainder of 2012 appears to be promising for Universal Pictures. On December 21st 2012, This is 40, a film written and directed by Judd Apatow, will be widely released in North America. The highly anticipated Les Miserables, will premiere on Christmas day and the Osama Bin Laden murder thriller, Zero Dark Thirty, will be released two and a half weeks later. A fitting end to a record-setting year seems to be in store for Universal Pictures.

Sources:

[1] Universal Pictures’ Twitter Account; https://twitter.com/UniversalEnt

[2] Box Office Mojo; 2012; http://www.boxofficemojo.com/yearly/chart/?yr=2012&p=.htm

[3] U.S. History: Universal Studios; http://www.u-s-history.com/pages/h3086.html

[4] Silent Hollywood; http://silenthollywood.com/carllaemmle.html

[5] Bloomberg Business Week; http://investing.businessweek.com/research/stocks/private/person.asp?personId=2144227&privcapId=2092219&previousCapId=804881&previousTitle=Universal%20Studios,%20Inc.

[6] IMBD; James Schamus; http://www.imdb.com/name/nm0770005/

[7] NBC Universal Website; Executives; Jimmy Horowitz; http://www.nbcuni.com/corporate/management/executive/universal-pictures/jimmy-horowitz/

[8] NBC Universal Website; Executives; Cindy Gardner http://www.nbcuni.com/corporate/management/communication-lead/universal-pictures/cindy-gardner/

[9] NBC Universal Website; Executives; Adam Fogelson http://www.nbcuni.com/corporate/management/senior-corporate-executives/universal-pictures/adam-fogelson/

[10] NBC Universal Website; Executives; Rick Finkelstein http://www.nbcuni.com/corporate/management/executive/universal-pictures/rick-finkelstein/

[11] PR Newswire; The Street; http://www.thestreet.com/story/11689878/1/universal-pictures-to-release-pitch-perfect-in-select-theaters-on-friday-september-28-2012.html