by Moon Park

Universal Pictures logo [1]

Address: 100 Universal City Plaza Universal Studios, CA. 91608

Contact Information: 818.777.1000

Major Media Company: Comcast

Parent Company: NBC Universal

Key Executives:

Ron Meyer, President and Chief Operating Officer

Adam Fogelson, Chairman

Jimmy Horowitz, President

Rick Finkelstein, Vice Chairman and Chief Operating Officer

James Schamus, Chief Executive Officer (Ronald Meyer)

Profile: Universal Studios Inc. also known as Universal Pictures is an American motion picture and television studio which is located in Universal City in California. Universal Pictures is owned my Comcast and is a subsidiary of NBC Universal. It is one of the six major studios in the United States and one of the longest existing motion picture studios as well. Its main purpose is to develop, produce, and market entertainment[2]. Along with making movies, Universal also has theme parks located in Hollywood, California and Orlando, Florida[3]. Through its international production group, the studio teams up with the international studios to make blockbuster movie. They also make wide commercial and special releases in not so familiar regions. For almost a century now, Universal Pictures made diverse films such as classics: Jaws, E.T., Jurassic Park series, and Mamma Mia!. It also made franchise movies such as: Meet the Parents, Fast and Furious, Back to the Future, and the Bourne Series. Not only did they make high grossing movies, they also made quality movies which won them the Academy Awards such as: King Kong, Brokeback Mountain, The Pianist, and many more[4] . Over the years of movie making, Universal Pictures grossed over $25 billion all time (movies before 1982 has not been recorded)[5]. On the course of making movies, Universal is very successful and is on the top of the list when it comes to studios.

Universal Pictures History: Carl Laemmle was the man to start Universal Pictures. While he was planning to start a clothing shop in Chicago in 1905, he came across people waiting in line for a nickelodeon. At that moment Laemmle decided to change his job, and opened his first theater The White Front Theater. From then on, Laemmle started to make more branches of theaters with partners and started making money. Carl Laemmle met Robert Cochrane and expanded their theaters. They made the Laemmle Film Service, which became the largest movie distributor of the country in the early 1900s. After having problems with the motion pictures, Laemmle and Cochrane made their own movies. In 1912 the Universal Film Manufacturing Company was formed and this led to Universal Pictures’ 100th anniversary in 2012 [6].

Where the company is headed today: Most good film today push towards the holidays or before it so that it could be a contender for an award ceremony held in early times of the year. Films such as: Zero Dark Thirty and Les Miserables were nominated for both the Golden Globes and the Oscars. The movie Ted also did great in the box office to end Universal’s 2012 [7].

January 2013 : On January 6, Universal renewed its domestic domestic output deal with HBO with a long term extension. This is the tenth year they are working with HBO and has been successful [8]. The epic film Jurassic Park, which was made in 1993, is scheduled to be released in IMAX and 3D on April [9]. Universal Pictures signed with Nintendo’s marketing director and assistant general manager, Dawn Paine to be their vice president of marketing mostly in overseas. In addition he is responsible for the publicity of Universal’s home entertainment business [10].

February 2013: Universal showed their new release: Fast and Furious 6 on the day of Superbowl. The movie is expected to be seen everywhere on theaters May 24 [11]. The character Ted(from the movie Ted) came out with its co-star Mark Wahlburg in the 85th Oscars. Seth McFarlane who created and played Ted hosted the show and asked Universal Pictures to pay for the appearance due to technical issues [12]. In addition, Les Miserables’ Anne Hathaway won best supporting actress and many were nominated for both Les Miserables and Zero Dark Thirty.

March 2013: Universal Pictures were fighting for legal rights with a porn producer, who adapted a pornography adaptation of Fifty Shades of Grey. Universal won the rights in the end, which turned out for Smash Pictures to pay Universal for their doing [13]. Marc Abraham and Eric Newman of Strike Entertainment (an Universal Pictures co-company) decided to dissolve the company and step away from Universal after a 15 year run [14]. StudioCanal has launched legal actions against Universal, who was their former partners. StudioCanal claims that Universal’s violation was “fiduciary and contractual obligations.” They also claim that Universal hid some payments and did not report incomes. [15].

April 2013: Jurassic Park premiered on April 5th and is made $18 million in its opening weekend where budget was just at the $10 million mark [16] . From January-April, Universal Pictures came in at number one in the studio market share with its distribution. They marked 13.1% and grossed over $300 million with five movies, two of them being released in 2013 [17].

What is coming next for Universal: Universal Pictures are pushing for roughly twelve more movies to come out for 2013. Summer movies are: Fast and Furious 6, Kick Ass 2, The Purge, Despicable Me 2, R.I.P.D, etc… [18].

Financial Reports: For the fourth quarter report of Universal Pictures in 2012, they increased 9% from 1.3 to 1.4 compared with 2011 fourth quarter financial report from films such as, Les Miserables Ted, This is 40, and Bourne Legacy. Their Operating Cash Flow decreased 4.7% from $89 million to $84. For the year, they ended $5.2 billion, which was a 12.4 increase from their 2011 revenue $4.7 billion [19]Comcast Corporation (the owner of Universal) announced on March that they will release their 2013 first quarter financial report on May 1, 2013 [20].

Competition: Competition for Universal Pictures are as followed: Paramount Pictures, 20th Century Fox, Walt Disney Pictures, Columbia Pictures, and Warner Bros. Pictures. They are known as the Major Big Six Film studios in the United States.

Universal Pictures Affiliated Groups:

•     Bravo Media
•     CNBC
•     E!
•     Esquire Network
•     Fandango
•     Focus Features
•     Golf Channel
•     International Television
•     MSNBC
•     mun2
•     NBC Entertainment
•     NBC News
•     NBC Owned Television Stations
•     NBC Sports Group
•     NBCUniversal
•     NBCUniversal Cable and New Media Distribution
•     NBCUniversal Digital Distribution
•     NBCUniversal Domestic Television Distribution
•     NBCUniversal Television Networks Distribution
•     Oxygen Media
•     Sprout
•     Style Media
•     Syfy
•     Telemundo
•     Universal Parks & Resorts
•     Universal Pictures
•     Universal Television
•     USA Network

Sources:

1. http://www.google.com/imgres?imgurl=http://www.myfilmviews.com/wp-content/uploads/2012/12/universal-pictures-100th-anniversary-logo1.jpg&imgrefurl=http://www.myfilmviews.com/2012/02/16/the-story-behind-the-universal-pictures-logo/&h=811&w=1500&sz=891&tbnid=azNGy7FcyZtUPM:&tbnh=65&tbnw=120&zoom=1&usg=__8V1u5F0D3KgGXBGBzwXIMnzueIM=&docid=XETkV1Rks8ResM&hl=en&sa=X&ei=hkRiUa_mH-nh4AO5h4DQCg&sqi=2&ved=0CDcQ9QEwAQ&dur=1874

2. http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=804881

3. http://www.universalstudios.com/

4. http://www.nbcuni.com/film/universal-pictures/

5. http://www.boxofficemojo.com/studio/chart/?page=7&yr=&view=company&view2=allmovies&studio=universal.htm&p=.htm

6. http://www.fundinguniverse.com/company-histories/universal-studios-inc-history/

7. http://www.movieinsider.com/c13/universal-pictures/

8. http://www.deadline.com/2013/01/universal-pictures-extends-domestic-output-deal-with-hbo/

9. http://www.deadline.com/2013/01/jurassic-park-imax-3d-release-april-5/

10. http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=804881

11. http://www.deadline.com/2013/02/fast-and-furious-6-trailer-extended-universal-pictures/

12. http://www.deadline.com/2013/02/oscars-2013-ted-appearance-mark-wahlberg/

13. http://www.deadline.com/2013/03/settlement-reached-in-universals-fifty-shades-of-grey-porn-adaptation-suit/

14. http://www.deadline.com/2013/03/producing-partners-marc-abraham-and-eric-newman-dissolve-strike-entertainment/

15. http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=804881

16. http://boxofficemojo.com/weekend/chart/

17. http://www.boxofficemojo.com/studio/

18. http://www.boxofficemojo.com/schedule/?view=distributor&id=universal.htm

19. http://www.reuters.com/article/2013/02/12/pa-comcast-idUSnBw4kmz68a+100+BSW20130212

20. http://www.cmcsk.com/releasedetail.cfm?ReleaseID=750147