Knoxville | Principles & Practices

by Melissa Clawges

[1]

9721 Sherrill Boulevard

Knoxville, TN 37932

(865) 694-2700

www.scrippsnetworksinteractive.com

[2]

Executives

Courtesy of Scripps Networks Interactive [3]

Kenneth W. Lowe – Chairman of the Board, President and Chief Executive Officer

Joe NeCastro, Chief Financial & Administrative Officer, Scripps Networks Interactive

Courtesy of Scripps Networks Interactive [4]

Joseph G. NeCastro – Chief Financial and Administrative Officer

Courtesy of Scripps Networks Interactive [5]

John F. Lansing – President, Scripps Network

[6]

Company Overview

Scripps Network Interactive is the leader in lifestyle content for a variety of media platforms that include publishing, mobile, digital, and television. Their brands include HGTV, DIY Network, Cooking Channel, Food Network, Great American Country (GAC), and Travel Channel. They have a variety of online content, including video and social media and e-commerce, that acts as a compliment to the on-air programming. Scripps Network Interactive strives to deliver content to the consumer when and wherever the consumer wants it. The lifestyle content that Scripps provides has a series of niche audiences that makes Scripps a desirable company to advertise with. Scripps programming is available and has been viewed on every continent in the world. Also, their websites gets over 18 million visitors each month. Scripps Networks Interactive distributes their content in a variety of ways. They include: Internet, books, satellite radio, video-on-demand, DVDs, magazines, video games, and more recently mobile. They also have a variety of branded merchandise in categories such as kitchenware, food venues, cruises, and festivals. Although they are headquartered in Knoxville, TN, they also have offices in Chicago, Los Angeles, Washington, New York, San Francisco, Atlanta, Nashville, Detroit, Dallas, Cincinnati, and an international office in London. [7]

Scripps Networks [8]

History

Scripps Networks Interactive was started in 1878 when Edward W. Scripps founded The Penny Press in Cleveland, Ohio. Scripps quickly became one of the most successful newspaper publishers and began to build its reputation as one of the top operators of local television stations. During the 1980s, Scripps decided to start buying and building cable television systems in order to create revenue that didn’t depend on advertising. Scripps later sold these Cable TV systems to Comcast.

In the 1990s, Scripps decided to direct its free cash flow to invest in entertainment and information content. Then, Scripps purchased Cinetel Productions. This was a creator for cable programming. With this new asset, Scripps announced its launch of HGTV in 1994.

After the success of HGTV, Scripps created various other lifestyle based networks, including Food Network (1997), DIY Network (1999), and Fine Living Network (2002). They also acquired GAC (2004) and Travel Channel (2009).

The E.W. Scripps Company quickly became a visionary media company that had created value for its shareholders. In 2007, the board of directors spilt The E.W. Scripps Company into two publicly-traded companies. Scripps Networks Interactive was created to focus on fast growing television lifestyle brands and Internet services while The E.W. Scripps Company focused on local media businesses.

Today, Scripps Networks Interactive includes its lifestyle anchored networks, interactive businesses, and shopping services that include its easily recognized television and internet brands. Meanwhile, The E.W. Scripps Company is a leader in providing communities through television stations, newspapers, and a variety of digital options. [9]

Competitors

Discovery Communications, Inc.

MTV Networks Company

NBCUniversal Media, LLC

[10]

Finances

Scripps Networks Interactive Class A Common Share stock is currently valued at $65.95. The change for today is +0.68 or 1.04%. Its volume is 850,900 and its 52 week high is $66.41 while its 52 week low is $45.67. [11]

Stock Quote [12]

Scripps Networks Interactive, Stock Information [13]

Scripps Networks Interactive made a substantial amount more in 2012 than 2011. According to its income statement, Scripps Network Interactive had a net income of $681, 478 in 2012 versus $411,558 in 2011. Their total revenue for 2012 is $2.31 Billion. [14]

Recent News

The Food Network began 2013 by redefining its look. It is celebrating its 20th anniversary by getting a brand makeover that will be featured on the network over the course of the next fews months. [15]

The food service distribution company, Sysco, has launched a marketing relationship with the Food Network. The campaign is slated to last for a year. Sysco will sponsor “Restaurant: Impossible” in return for product integration and TV commercials. They will also hold multiple customer sweepstakes over the course of the next year. [16]

Food Network Star winner, Justin Warner, has a new show ‘Rebel Eats’ on Food Network. The show premiered on March 30th and consists of Justin going out with $300 in his pocket in search for culinary rule breakers. [17]

Justin Warner, The star of the new Food Network Show ‘Rebel Eats’ [17]

GAC recently filmed an ‘ACM New Artist’ Special. Florida Georgia Line, Brantley Gilbert, Jana Kramer, and Scotty McCreery were all in attendance. Florida Georgia Line, Jana Kramer, and Brantley Gilbert will be competing for the coveted ACM New Artist of the Year Award at this year’s Academy of Country Music Awards. [18]

Artists featured on the ‘ACM New Artist’ Special [18]

Future

HGTV is currently gearing up for its first ever Smart Home Giveaway. The contest opens for entries on April 11 and will last until May 31, 2013. The house is located in Jacksonville Beach, FL and the winner receives the fully furnished home, a 2013 GMC Terrain Denali, and $100,000. [19]

Great Room of the new HGTV Smart Home. [19]

A new Food Network Series will be premiering Thursday, April 25th. The show has four employees who will endure a series of events to test their management skills. They will be recorded on hidden camera working at one of the busiest pizza places in Manhattan. Whoever wins the show will be awarded their own franchise. Franchises that will be showcased include Jersey Mike’s Subs, 16 Handles, Muscle Maker Grill, and more.[20]

The Travel Channel will be premiering six new shows this summer. There will be over 100 hours of new, original programming. The new shows include, “Rock My RV with Bret Michaels,” “Bikinis & Boardwalks,” and “RIDE-iculous.” “Bizarre Food America,” “Xtreme Waterparks” and “Insane Coaster Wars: World Domination” will also make their return on the Travel Channel this summer. [21]

Bret Michaels, star of new show on Travel Channel [21]

Scripps Networks Interactive plans to continue to be the leading provider of lifestyle-oriented content and also to expand their reach through all media platforms. Scripps will continue to evolve by introducing new television shows and products as the year continues.

Sources

1. Google:

http://adthinktank.com/wp-content/themes/apex/functions/thumb.php?src=http://adthinktank.com/wp-content/uploads/2012/06/adthink_scrippsr.jpg&h=360&w=640&zc=1

2. Yahoo! Finance

http://finance.yahoo.com/q/pr?s=SNI+Profile

3. Google:

http://homeshoppingista.files.wordpress.com/2010/01/exlowe.jpg

4. Google:

http://www.scrippsnetworksinteractive.com/newsroom/Documents/Joe-NeCastro.jpg

5. Google:

http://www.scrippsnetworksinteractive.com/newsroom/Documents/John-Lansing.JPG

6. Scripps Networks Interactive (Leaders):