by Ryan Kauffman
Scripps Networks Interactive
Photo Courtesy of Logowiki.com [i]
Contact Information [ii]
9721 Sherrill Blvd, Knoxville, TN 37932
(865) 694-2700
http://www.scrippsnetworksinteractive.com
About Scripps Networks Interactive:
Scripps Networks dates back all the way to 1878, when Edward Scripps founded the Penny Press in Cleveland. It was established as one of the leading post-war newspapers, which began to run local television stations. Scripps began to establish its large cable network ultimately becoming one of the biggest cable operators in the country, until it sold many of its assets to Comcast.[iii]
A leader in technology innovation, Scripps Network took advantage of investment opportunities and acquired Cintel Productions, and soon afterwards they announced the launch of HGTV. This program was met with such great success, that Scripps continued with more programming, which led to The Food Network (’97), The DIY Network (’99), The Fine Living Network (’02), Great American Country (’04), and The Travel Channel (’09). These six networks and there incredible online counterparts are a large part of what makes Scripps Networks such a powerful, innovative, and internationally recognized company.[iv]
Key Executives
Kenneth Lowe – CEO
Joseph Necastro – CFO
Burton Jablin – President
Photos courtesy of www.scrippsnetworksinteractive.com [v]
Financials:
Though net income from operations is down .1% this quarter, we are up 3.2% from the beginning of the year at $ 548,759,000, and while this quarter has taken a slight dip, stocks are up in value, and revenue should increase as a result of recent expansion into foreign markets. With an extremely high operating revenue of $1,362,878,000, Scripps can afford to venture into other markets and stay at the forefront of media technology. [vi]
What’s Happening Now
HGTV Singapore Set to launch on December 4th is the Singapore division of HGTV. With one of the highest percentages of home owners, Singapore will provide an interesting new market for SNI, as it will be the first channel in Asia that has a strictly home and lifestyle focus. This partnership with Starhub TV has already created quite a lot of buzz among Singaporeans, who have been able to share “Home Moments” on Facebook, which started back in October. [vii]
Photo courtesy of www.scrippsnetworksinteractive.com[viii]
HGTV will launch with a strong line-up including Property Brothers, Kitchen Cousins, and The High Low Project; however, SNI will holdfast to its commitment of providing locally specialized content as well. Network Executives have noticed a trend in the market of an increased interest in high quality lifestyle content, and Asia is a fantastic market to break into before spreading even further globally.[ix]
Photo courtesy of jumatv.com [x]
Amish RENOgade Scripps Network has been very busy recently, premiering several new shows this fall season and three just this month alone, including Amish RENOgades, starring several memorable characters from the show Vanilla Ice Goes Amish. These members of the Amish community will set out across the county to remodel homes as they go, learning to tackle life outside the Amish community.[xi] The show aired a little over a week ago, and as boston.com says, “it is magic”. The show seamlessly blends lovable character in unfamiliar situations with traditional DIY network content. Watching Amish craftsmen Albert Miller and Robert Schlabach traverse across the country renovating homes, while navigating drive-thrus and social media, all while on camera, provide a truly unique experience.[xii] While only several episodes have aired so far, comments are very positive about the show thus far.[xiii]
Photo courtesy of hgtv.com [xiv]
Property Brothers at Home Also airing within the past week is a spin off of HGTV’s record breaking show, The Property Brothers, which features brothers Drew and Jonathon Scott flipping homes across the country. These siblings knocked it out of the park with their hit show, with over 19 million people tuning in last season, which made it a cable powerhouse. Scripps Network tries to reach a wide array of demographics which can sometimes be difficult. Not surprisingly, The Property Brothers audience is made up 70% by women between 25 and 54. [xv] This is one of many reasons, that their show is so successful, and crucial to SNI. That is why this season, SNI is premiering “Property Brothers at Home”, which will feature Drew and Johnathon Scott renovating their Las Vegas home. This wil be the fourth show headed by the Scott Brother’s, which is why “The Property Brothers at Home” will be so successful. The viewers want a more in depth look into HGTV’s favorite duo, and now it’s here. [xvi]
Other News
Photo courtesy of engadget.com [xviii]
Playstation Vue Sony has announced the Playstation Vue, which will allow players to access around 75 channels on their Playstation 4. Sony describes it as a “web-based television service allows users to access live TV and on-demand content without a cable or satellite service”. SNI has partnered with this program, which will get the brand in front of a younger and wider demographic, and keep the company at the forefront of technology.[xvii]
Photo courtesy of www.thevideoink.com [xix]
Ulive Scripps Networks launched Ulive several years ago as an online video platform, which contains lifestyle content that accents it’s channels. It has increased in popularity over the years, with some sources saying it reaches over 500,000 new viewers per month. Recently however Jeff Meyer and Lisa Owens, the two faces of Ulive have recently left the company. Though the circumstances are unclear, it is confirmed that they will no longer be working on the project. Tamara Franklin, Executive Vice President of Digital will now be heading the site. This change up will be monitored closely over the coming months. [xx]
Coming Soon
Photo courtesy of reedrummond.com [xxii]
The Pioneer Woman In the midst of the Holiday Season, many of the lifestyle networks viewership is greatly increased, and Scripps Network is going taking advantage of this opportunity with several Holiday specials premiering soon. A series of Food Network Stars will have Holiday specials, one of them being “The Pioneer Woman: Cowboy Christmas Special” hosted by
Ree Drummond, who will give viewers an inside look into her life on the ranch at home. Ree has millions of fans, which hopefully will lead to a very successful premiere.[xxi]
Photo Courtesy of hgtv.com [xxv]
Other specials incluse “Outrageous Christmas”, “Holiday Feast with Kelis”, and “Rev Run’s Happy Holidays” all of which will premiere throughout the month of December.[xxiii] While these celebrities are causing a lot of hype for Scripps this Holiday Season, the most buzz is surrounding “White House Christmas”, a special which is set to air on December 14th. The hostess, Genevieve Gorder will give viewers an inside look on how the most famous house in America gets ready for Christmas.[xxiv]
[i] Scripps Networks Interactive Logo. Retrieved 28 November 2014 [ii] Scripps Networks Interactive Contact Information. Retrieved 28 November 2014 [iii] SNI Founding. Retrieved 28 November 2014 [iv] SNI History (Part 2). Retrieved 28 November 2014 [v] SNI Executives. Retrieved 28 November 2014 [vi] SNI Financials. Retrieved 28 November 2014 [vii] HGTV Singapore (Part 1). Retrieved 28 November 2014 [viii] SNI in Singapore Photo.Retrieved 28 November 2014 [ix] HGTV Singapore (Part 2). Retrieved 28 November 2014 [x] Amish RENOgades Photo. Retrieved 28 November 2014 [xi] Amish RENOgades Overview. Retrieved 28 November 2014 [xii] Amish RENOgades Details. Retrieved 28 November 2014 [xiii] Amish RENOgades Comments. Retrieved 28 November 2014 [xiv] Property Brother at Home Photo. Retrieved 29 November 2014 [xv] Property Brothers Stats. Retrieved 29 November 2014 [xvi] Property Brothers at Home. Retrieved 29 November 2014 [xvii] Playstation Vue Overview. Retrieved 29 November 2014 [xviii] Playstation Vue Photo. Retrieved 29 November 2014 [xix] Ulive Photo. Retrieved 29 November 2014 [xx] Ulive Overview. Retrieved 29 November 2014 [xxi] Pioneer Woman: Cowboy Christmas Special. Retrieved 29 November 2014 [xxii] Ree Drummond Photo. Retrieved 29 November 2014 [xxiii] Other Holiday Specials. Retrieved 29 November 2014 [xxiv] White House Christmas. Retrieved 29 November 2014 [xxv] White House Christmas Photo. Retrieved 29 November 2014