“We make the
world’s daily habits inspiring
– Yahoo! Inc. 
YAHOO! INC.~ WHO WE ARE
Yahoo! Inc. is a technology company that provides a variety of services for its online users. It was founded by Stanford University graduates and classmates, Jerry Yang and David Filo in 1994. It became incorporated later in 1995. A year later, in April 1996, it became a publicly traded company . Since then Filo has stayed on as one of the company’s key executives, returning to its Board of Directors in 2014 .
Its current CEO, Marissa Mayer, who stepped into the position in 2012, worked previously at Google as one of its executives and helped develop many of its popular services like Google Maps and Gmail. She is the sixth person to take over the position of Yahoo! Inc.’s CEO since 2007 .
A majority of Yahoo! Inc.’s profits are gained not through subscriptions or payments from its users but rather through selling advertisement space on its various websites .
Source: Youtube, Yahoo! Commercial 
Yahoo! Inc.’s international presence reaches users in over fifty countries worldwide. Some of their main services include Yahoo! Search, an Internet search engine to help navigate users through online data and websites. It also has original and partnered content on services like Yahoo! News, Yahoo! Finance and Yahoo! TV .It also acquires smaller online enterprises in order to boost their research and reach on the ever-growing web. Back in June 2013 the company bought the popular blog website, Tumblr for $1.1 billion . Yahoo! Inc. also has had, Flickr, the popular photo-managing site since 2005 . These types of acquisitions were not only meant to increase profits, but to also understand the mindset and lifestyle of their users .
YAHOO! INC.~ Financials
This past third-quarter revealed that Yahoo! Inc.’s revenue was $1.23 billion. Last year’s quarter the company accumulated $1.15 billion in revenue . Despite the increase in revenue, the company did not reach expected targets as they were predicted to make $1.26 billion in revenue this quarter. As well, rather than reaching $0.17 per share, the company ended up being valued at less than $0.10 per share. Yahoo! Inc.’s underperformance this quarter is disappointing to its potential investors and current stakeholders .
Yahoo! Inc. holds a 15% stake in Alibaba Group Holding Ltd., which is an e-commerce company that provides services such as an online shopping search engine and electronic payments for businesses and customers. Alilbaba Group Holding Ltd.’s stock value has dropped 38.7% this past year. Yahoo! Inc. came up with a recovery plan to sell shares from their investment, but that will unlikely be implemented. Recently, the IRS rejected a deal Yahoo! Inc. was planning on making that would spin-off 384 million shares .
Yahoo! Inc. struck up a deal with Google this past October that will last until 2018. Google will be providing Yahoo! Inc. with search advertisements. Google will then give Yahoo! Inc. a percentage of the revenue earned. Google will also disclose web search results and other data from users to Yahoo! Inc. to benefit its market research . This information can be accessed from a variety of devices including, but not limited to, tablets, laptops and desktop computers. This non-exclusive deal still allows Yahoo! Inc. to work with other companies such as Microsoft, who they have worked with in the past. This deal will hopefully boost the company’s profits and help it have a greater understanding of its users .
YAHOO! INC.~ LeadershipMuch of Yahoo! Inc.’s financial difficulties have been attributed to the leadership style of the company. Its latest CEO, Marissa Mayer, has been suffering from a lot of criticism. This new CEO came aboard, knowing that she would have to fix a company that was dealing with a problematic system. She is seen as an inspirational figure for women in a predominately male dominated industry . Over the years Mayer has come under fire for controversial policies and personal decisions. Overall, she uses her knowledge of the business, is the youngest CEO in history to run a Fortune 500 company and has a youthful perspective she uses to try and turn around Yahoo! Inc. in all of its failing sectors . Mayer’s decisions have not benefited Yahoo! Inc. in the way that she intentioned them to. With Tumblr, Flicker and other acquisitions not making the promising profits that they were thought to have and the Alibaba deal being halted by the IRS, bringing Yahoo! Inc. out from its financial distress, does not seem to be a reality .
Although the deal with Google has potential to bring both greater profits and user data to Yahoo! Inc. the benefits of that deal will not be seen for many years to come. Investors are asking for Mayer to either resign or to be ousted from the company altogether. In her near four years as CEO, Mayer has spent around $7 billion in acquisitions and has been unable to turn a profit from those investments. For this reason and others many question her leadership skills and whether she can bring the company together. Mayer may soon be fired by Yahoo! Inc.’s Board of Directors .
Mayer herself disagrees with the investors’ and the public’s view of a failing company. Mayer believes that the new initiatives she has put in place will soon pay off and bring the company back to its original days of success. Mayer is only one of half a dozen CEOs who have come and gone in the past decade at Yahoo! Inc. . The company has also had executives leave as well, like the loss of their Marketing Chief to STX Entertainment, so it would be no surprise to see Mayer take her exit . This type of shake up in the hierarchal system may be one of the reasons that Yahoo! Inc. is having issues with its services and ability to make a profit, because of its lack of strong and consistent leadership.
YAHOO! INC.~ The futureOverall, Yahoo! Inc. has gone from a search engine focused company to one focusing on its media presence. This has been done unsuccessfully and for this reason its board will be meeting several times the first week of December of 2015 in order to make some executive decisions about leadership and what the future of Yahoo! Inc. looks like as a company .
Yahoo! Inc.’s constant replacement of CEOs has rocked the company’s structure and efficiency. It needs a new strategic business plan in order to stay competitive in its markets. Since the Alibaba deal went south, there is going to be a last effort to boost stock value of Yahoo! Inc. by potentially selling the company’s core assets. Considering that Yahoo! Inc. shares have gone down 35%, this seems like a strategically intelligent move .
After rumors of this potential sale circulated through investors and outside parties, Yahoo! Inc.’s stock value boosted by 5.6%, showing that the public views this sale as a potential solution to the company’s problems .
The future of Yahoo! Inc. is unclear, both in leadership and in its financial state. Despite this, it is not a lost cause, it has the potential for growth and greater success.
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