Comcast – NBCU – (broadcast)

by Lindsay Wolfson

NBC Universal Television

30 Rockefeller Plaza

New York, New York 10112

Key Executives:

Stephen B. Burke: Chief Executive Officer

Matt Bond: Executive Vice President of Content Distribution

Cesar Conde: Executive Vice President

Robert Greenblatt: Chairman, NBC Entertainment

Patricia Fili-Krushel: Chairman: NBC Universal News Group, NBC Universal

Ted Harbert: Chairman for NBC Broadcasting

History:

The National Broadcast Company (NBC) was founded in 1926 with an original focus on National Radio Broadcasting, but then made the transformation into Television Broadcasting. [1].  Universal Studios began in 1906 when an immigrant bought a movie theater and then rapidly expanded his business, which inevitably led to the first enclosed space specifically designed for moviemaking. [2]. NBC and Universal became one unified company in May of 2004. These companies came together and created a unique product of television distribution and part of the film industry. On the broadcast side, there were two main networks, NBC and Telemundo, and along with the broadcast channels were countless cable networks. Of the NBC-U broadcast stations there are over 200 affiliates nationwide in major cities such as New York and Philadelphia. [3] Originally, General Electric and Vivendi owned this new founded conglomerate, but now the majority owner is the Comcast Corporation, which owns 51%. [4].  This change of hands occurred back in January of 2011. Since NBC original formation, this company has developed into a nationally recognized source for news, entertainment in sports in the television industry.

 

Financials:

Fiscally, Comcast Corporation is a very successful corporation that is publically traded and its individual branches such as NBC-U share in that success. This past quarter, which ended in late October, demonstrated a thriving fiscal period. On the broadcast side, revenue increased 7.7% to $1.8 billion compared to the $1.6 billion achieved in the same quarter in 2013. According to the fiscal report, due to the NBC-U Broadcast’s reliable success this monetary growth in revenue is caused by the increase from advertising revenue. There are also increases in content licensing profits and retransmission consent fees. Operating cash flow increased as well for NBC-U Broadcasting. Comparatively, to the NBC-U cable networks, there was a significantly greater amount of growth. NBC-U’s cable networks only had 0.7% grown while its broadcast has 7.7% growth. Last year’s extensive fiscal success was caused in part by the promotion from the 2014 Winter Olympic Games. [5]. Comcast’s stock has been pretty stable over the past year ranging from $57.49 to $47.74. Since 2009, there has been a steady increase in the price of stock for Comcast indicating its growing success within the industry. In terms of total revenue for the Comcast Corporation, the company had a 6.2% increase from 2012 to 2013. As the year closes, it will be interesting to see if the 2014 fiscal year will bring about the same impressive results as did 2013 for the Comcast Corporation and NBC-U. [6].

 

Fall Season:

A to Z is new romantic comedy starring Ben Feldman and Cristin Milioti.

A to Z is new romantic comedy starring Ben Feldman and Cristin Milioti.

Back in early June, NBC U released which shows were going to premiere in the Fall 2014 Season. [7]. The major staple show for the fall season was expected to be The Voice and it was utilized as a fulcrum for generating viewership on both Monday and Tuesday evenings in general for the network. NBC programmers were hopeful that the large viewership from The Voice would help the ratings for the shows that directly followed. Interestingly, although NBC-U generates extensive amounts of original content, the big draw for viewership is Sunday Night Football. This strong viewership pushed NBC-U into the top spot for broadcast this past year. Sunday Night Football even challenged the World Series this past October in questioning which would receive more viewership. [8].  There were many programs tested for this past Fall Season.

The new comedy pilots for the Fall 2014 season included Bad Judge, Marry Me, and A to Z and the new drama pilots included Constantine, State of Affairs and The Mysteries of Laura.

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The Mysteries of Laura is a new drama starring Debra Messing. Courtesy of imdb.com

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State of Affairs is a new drama starring Katherine Heigl. Courtesy of imdb.com

 

 

 

Fall Ratings & Critical Reception:

Out of those new pilots that were slated for Fall 2014 Season, many were not picked up to continue. Comedies such as A to Z and Bad Judge will not continue further after this initial trial run, but these shows will both finish production and air the remaining product. [9].  Both shows had started decently in terms of ratings, but then they both started to collapse. For NBC’s newest dramas such as State of Affairs and Mysteries of Laura, they have had a decent start amongst the Broadcast lineup and have not been cancelled as of yet.

Information Courtesy of http://www.nbc.com

“Mysteries of Laura” has surprisingly kept its presence along with other dramas with a 1.8 rating amongst 18-49 years olds. [10]. In terms of ratings, Sunday Night Football drives up the ratings for NBC. For instance, the week ending with November 23rd, #1 Saturday Night Football generated a rating of 8.1 for 18-49 years which was far greater than the #2 Big Bang Theory which received a 4.1 for the same age demographic. This shows that across multiple genres, NBC exhibits success in primetime Broadcast Television.

 

Late Night Television Powerhouse:

After the record-breaking spring launch of NBC’s new Late Night lineup, the success of the Tonight Show with Jimmy Fallon and The Late Show with Seth Meyers has continued its success into the Fall 2014 Season. The Tonight Show has been pretty strong against its competitors such as Jimmy Kimmel Live! and Late Show with David Letterman. The Tonight Show with Jimmy Fallon has received 1.18/6 rating for the 18-49 demographic which surpasses his direct timeslot competitors in the 2014 3rd Quarter. Many were fearful that Jimmy Fallon’s success was only temporary, but now after continuing on this fall season that appears not be the case. [16].

 

 

 

 

 

 

 

 

 

Also, this past fall has marked the 40th season for Saturday Night Live, which remains under the direction of Lorne Michaels. Overall, this season has been pretty weak in terms of ratings, but peaked when Chris Rock hosted with musical guest Prince. [11]. This show’s best rating so far received only a 2.2/10 for the key 18-49 demographic, which is not very strong at all.

Opening Sequence for Saturday Night Live’s 40th Season. http://vimeo.com/107482286

 

 

 

 

 

 

 

(Photo Courtesy of http://www.technobuffalo.com/2013/04/25/saturday-night-live-clips-coming-to-yahoo/ )

Macy’s Thanksgiving Day Parade Ratings:

Every year, one of the major staples for NBC Broadcast is the Macy’s Thanksgiving Day Parade, even though it is not during primetime hours. This past Thanksgiving, the parade received its 3nd largest rating in the past 13 years. The program received a 6.2/10 rating in adults 18-49 and 22.6 million viewers total. Last year’s parade though, had the 2nd largest viewership with a rating of 6.6/10 since 2004. [12].

Every year, one of the major fall staples for NBC Broadcast is the Macy's Thanksgiving Parade.

Every year, one of the major fall staples for NBC Broadcast is the Macy’s Thanksgiving Parade. Photo Courtesy of http://social.macys.com/parade/?cm_mmc=VanityUrl-_-parade-_-n-_-n

Looking Forward:

After receiving over 18 million viewers and 4 Emmy Nominations for the Sound of Music Live, NBC decided to proceed and create another live performance. [13] [17]. This new performance of Peter Pan will be starring Allison Williams as Peter Pan and Christopher Walken as Captain Hook.

141017_2820050_Peter_Pan_Live__December_4_on_NBC

Peter Pan Live will be airing December 4th at 8pm starring Allison Williams as Peter Pan and Christopher Walken as Captain Hook. [15].

This live performance will be taking place in a former aircraft warehouse on Long Island, New York. There is an estimated budget of $10 Million to put together this one-night only performance. [14]. The expectations of this performance are extremely high due to the viewership success of the Sound of Music Live.

 

Works Cited: 

1. Announcing the National Broadcasting Company, Inc. (1926). (n.d.). Retrieved November 19, 2014, from http://earlyradiohistory.us/1926nbc.htm

2. NBCUniversal History. (n.d.). Retrieved November 19, 2014, from http://www.nbcuni.com/corporate/about-us/history

3. NBCUniversal. (n.d.). Retrieved November 12, 2014, from http://corporate.comcast.com/our-company/businesses/nbcuniversal#accordion-1

4. Resources. (n.d.). Retrieved November 21, 2014, from http://www.cjr.org/resources/?c=comcast

5. Comcast. (2014, October 23). Retrieved November 6, 2014, from http://www.cmcsa.com/earnings.cfm

6. Comcast Corporation. (n.d.). Retrieved November 22, 2014, from http://finance.yahoo.com/q?s=CMCSA

7. Kissell, R. (2014, June 2). NBC Announces Fall Premiere Dates for New, Returning Series. Retrieved December 1, 2014, from http://variety.com/2014/tv/news/nbc-announces-fall-premiere-dates-for-new-returning-series-1201207308/

8. Kissell, R. (2014, October 27). Ratings: NBC’s ‘Sunday Night Football’ Dominates World Series on Fox. Retrieved November 22, 2014, from http://variety.com/2014/data/ratings/ratings-nbcs-sunday-night-football-dominates-world-series-on-fox-1201340093/

9. Hibberd, J. (2014, October 31). NBC to cancel ‘Bad Judge,’ ‘A to Z’ with zombie twist | EW.com. Retrieved November 22, 2014, from http://insidetv.ew.com/2014/10/31/bad-judge-a-to-z/

10. Predum, L. (2014, October 28). NBC Gives ‘Mysteries of Laura’ Full Season Pickup. Retrieved November 22, 2014, from http://variety.com/2014/tv/news/mysteries-of-laura-full-season-pickup-nbc-1201341098/

11. Kissell, R. (2014, November 2). NBC’s ‘Saturday Night Live’ Hits Season Highs With Chris Rock, Prince. Retrieved November 22, 2014, from http://variety.com/2014/tv/news/nbcs-saturday-night-live-hits-season-highs-with-chris-rock-prince-1201345402/

12. Bibel, S. (2014, November 28). ‘Macy’s Thanksgiving Parade’ Garners 22.6 Million Viewers, Ranking as The Second Most-Watched Parade in 13 Years. Retrieved November 28, 2014, from http://tvbythenumbers.zap2it.com/2014/11/28/macys-thanksgiving-parade-garners-22-6-million-viewers-ranking-as-the-second-most-watched-parade-in-13-years/333311/

13. About. (n.d.). Retrieved November 22, 2014, from http://www.nbc.com/peter-pan-live/about

14. Littleton, C. (2014, November 26). NBC Hopes ‘Peter Pan Live’ Can Fly to New Heights. Retrieved November 28, 2014, from http://variety.com/2014/tv/features/peter-pan-live-nbc-new-heights-1201364850/

15. Watch Peter Pan Live! December 4 on NBC from Peter Pan LIVE! on NBC.com. (n.d.). Retrieved November 28, 2014, from http://www.nbc.com/peter-pan-live/video/peter-pan-live-december-4-on-nbc/2820050

16. Kissell, R. (2014, September 25). Variety. Retrieved November 29, 2014, from http://variety.com/2014/tv/news/latenight-ratings-nbcs-fallon-meyers-easy-winners-for-q3-abcs-kimmel-nightline-up-1201313970/

17. The Sound Of Music Live! (n.d.). Retrieved November 22, 2014, from http://www.nbc.com/the-sound-of-music-live

Comcast/NBCUniversal

by Zach Eisen

NBCUniversal Media, LLC

30 Rockefeller Plaza
New York, NY 10112
212.664.4444

www.nbcuni.com

About the Company [1]:

A snapshot of what NBCU owns

NBCUniversal is a major media company owned by the Comcast Corporation. With headquarters in world-famous Rockefeller Center, NBCU owns and operates a variety of media outlets across many different platforms, including broadcast and cable television, film, and digital media. NBCU’s content is distributed around the world.

Television

NBCUniversal has a variety of holdings in both broadcast and cable television. It owns the NBC broadcast network and the Telemundo network, airing popular programs such as NBC Nightly News, Today, Saturday Night Live, and The Office. NBC also owns and operates TV stations in some of the largest markets in the country, including New York, Los Angeles, and Chicago. NBCU’s cable holdings include the NBC Sports Network, MSNBC, CNBC, USA, E!, Bravo, and The Weather Channel. NBC also owns the broadcast rights to the Olympics, NHL and NFL games, and many other major sporting events.

Film

NBCU owns Universal Pictures, one of the Big Six major film companies. Universal is famous for movies such as E.T.: The Extra-Terrestrial, Jurassic Park, Jaws, and the Bourne series [2]. The company also owns Focus Features, which is Universal’s art, foreign, and independent film division. NBCU also owns Universal Parks and Resorts, with full ownership of the parks in Los Angeles and Orlando and part ownership of locations in Japan and Singapore.

Online

NBCUniversal owns multiple digital and online companies, including NBC.com, Fandango, and iVillage. It also is part of a joint-venture in Hulu, the online streaming service.

Key Executives [3]:

Stephen B. Burke – CEO, NBCUniversal

Stephen B. Burke

Stuart J. Epstein – Executive VP and CFO, NBCUniversal

Stuart J. Epstein

Robert Greenblatt – Chairman, NBC Entertainment

Robert Greenblatt

Brian Roberts – Chairman and CEO, Comcast Corporation

Brian Roberts

For more information on NBCUniversal’s executives, click here.

Competitors:

In the broadcast television market, NBC’s main competitors are the other Big Four major networks, which are ABC, CBS, and FOX. However, cable viewership is quickly growing, which means NBC also competes with basically every television station for viewers and advertising dollars.

Ownership History [4]:

NBCUniversal was officially founded in 2004, when NBC and Universal merged into one company. At the time of the merger, Vivendi and GE shared ownership of the company. In 2009, GE and Comcast announced plans to create a joint venture out of NBCUniversal’s companies and Comcast’s cable holdings. The plan was finalized in early 2011, with Comcast taking a majority stake in the company. In early 2013, Comcast announced it would buy GE’s 49% minority stake, a $16.7 billion deal which allowed them to assume 100% ownership of NBCUniversal [5].

Financial Information [6]:

2012 was a successful year for NBCUniversal across the board. The company earned $23.8 billion in total revenue, an increase of nearly $2.7 billion, or 12.7%, from 2011. NBCU’s revenue in all four of its divisions (Broadcast Networks, Cable Networks, Film, and Theme Parks) saw increases in 2012.

The largest gains were made in the Broadcast Television division, which jumped 27.4% from the previous year. The broadcast numbers were aided by the network’s airing of the 2012 London Olympics and Super Bowl XLVI. Excluding these events from the numbers, the Broadcast division’s revenue still saw a 4.8% increase, driven by political advertisements on its Owned & Operated stations. The increased revenue from the political ads also helps explain the Broadcast division’s 7.9% increase in the fourth quarter of 2012 from the same period in 2011.

NBCU’s Cable Networks division accounted for the company’s smallest increases in 2012 (3.3%), but generated the most revenue for the company ($8.8 billion). The NHL lockout hurt ratings for the NBC Sports Network during that time, which boasts NHL coverage as its key selling point. However, ratings for that network reached all-time highs once hockey returned [15]. Advertising revenue decreased by 1.5% in the fourth quarter for NBC’s cable networks.

News:

 

• GOODBYE, GE
On March 19, Comcast completed its purchase of GE’s 49% stake in NBCUniversal [7]. The $16.7 billion deal also included the sale of GE’s headquarters at the famous 30 Rockefeller Plaza building to Comcast. The deal brings to an end GE’s involvement with NBC, which began in 1919 when the company helped found the Radio Corporation of America, which started the National Broadcasting Company in 1926 [8]. Since then, NBC has been owned by GE, RCA, Westinghouse, Vivendi and now Comcast. Watch Wall Street Journal Live’s analysis of the deal below (video courtesy of YouTube).

 

• ADIÓS, NBC

For the first time ever, NBC fell out of the top four networks during a sweeps period conducted by Nielsen [9]. Univision, the Spanish language network, moved ahead of NBC as the fourth most watched network among adults ages 18-49 during the month of February. NBC struggled during that month, as its new show Do No Harm was cancelled after just two episodes, and the new comedy 1600 Penn struggled as well [10].

 

• THE TONIGHT SHOW WITH…

Jimmy Fallon (right) will take over for Jay Leno (left) as host of “The Tonight Show”.

…Jimmy Fallon? NBC announced in April that the Late Night host will replace Jay Leno on The Tonight Show starting in 2014 [11]. Leno, who has hosted The Tonight Show for 22 years, took over for Johnny Carson in 1992. Leno was replaced by Conan O’Brien in 2009 [12], but returned only seven months later [13] after a feud with the network over a time for his new show. It is being rumored that Saturday Night Live head writer and “Weekend Update” host Seth Meyers will replace Fallon as host of Late Night.

 

 

• USA! USA!

NBCU’s USA Network earned the best primetime ratings for a cable network in the first quarter of 2013, its eighth year in a row earning that honor [14]. Popular programs such as Suits and WWE Raw helped the network win the quarter, defeating rivals with popular programs such as AMC and its hit The Walking Dead. USA averaged over 3 million viewers during the primetime slots. Another NBCU network, Bravo, also improved, making the top ten networks among viewers ages 25-54.

 

NHL COVERAGE SCORES FOR NBC SPORTS NETWORK

The NBC Sports Network is posting record numbers this year for its NHL coverage [15]. The network, formerly Comcast’s Versus, is averaging 448,000 viewers per game, up from its previous high of 348,000 viewers. The numbers may have gotten a boost because of the lockout that cut the season down to 48 games. National games airing on NBC’s broadcast network are also doing better, averaging 1.7 million viewers,just ahead of its previous tally of 1.6 million.

 

• ‘THE VOICE’ NEARS IN ON ‘IDOL’

The popular singing competition show, The Voice, has returned to NBC’s lineup, and has outperformed FOX’s American Idol so far [16]. Although Idol‘s first two episodes earned stronger ratings than The Voice‘s, NBC’s program is gaining momentum, while FOX’s is seeing its lowest ratings in the 12-year history of the show. The show’s performance in the ratings for the remainder of the season may tell whether it will replace Idol as America’s favorite singing show.

 

USING THE SECOND SCREEN

In March, USA allowed fans of its series Psych to choose the ending of the show’s 100th episode [17]. The vote was part of a new online and mobile feature called USA Sync, an attempt by the network to use new media to add interactivity to its programming [18]. The program allows fans to post about the shows, connect with each other, and play interactive games. On the mobile platform, the service is available as an app that gives users access to more content through other applications.

 

• A DELICIOUS PREMIERE

The much anticipated new series Hannibal premiered on NBC on April 4. The series, about fictional evil genius Hannibal Lecter, serves as a prequel to the 1991 classic film The Silence of the Lambs. The show earned praise from Internet critics, with some calling it “riveting[19], and others saying it was “beautifully shot and…surprisingly thoughtful[20]. Watch a promo for Hannibal below (video courtesy of YouTube).

 

• FOR E!, OLDE IS NEW

Jeff Olde

In March, E! named former VH1 executive Jeff Olde head of its programming [21]. Olde will be in charge of the development of E!’s shows, including Keeping Up With The Kardashians, The Soup, and Chelsea Lately. Olde will begin his new job this summer.

Sources:

[1]: http://www.nbcuni.com/corporate/about-us/

[2]: http://www.boxofficemojo.com/studio/chart/?studio=universal.htm

[3]: http://www.nbcuni.com/corporate/management/

[4]:http://www.nbcuni.com/corporate/about-us/history/

[5]: http://mediadecoder.blogs.nytimes.com/2013/02/12/comcast-buying-g-e-s-stake-in-nbcuniversal-for-16-7-billion/

[6]: http://www.marketwatch.com/story/comcast-reports-4th-quarter-and-year-end-2012-results-2013-02-12

[7]: http://www.deadline.com/2013/03/comcast-completes-acquisition-nbcuniversal/

[8]: http://www.gereports.com/its-a-wrap/

[9]: http://tvbythenumbers.zap2it.com/2013/02/27/univision-sets-milestone-as-no-4-network-in-february-sweeps-ahead-of-nbc-in-key-demos/171192/

[10]: http://www.deadline.com/2013/02/nbc-sweeps-ratings-lastloses-to-univision/

[11]: http://www.thedailybeast.com/articles/2013/04/02/source-jimmy-fallon-to-take-reins-of-tonight-show-from-jay-leno.html

[12]: http://www.nytimes.com/2009/05/30/arts/television/30leno.html?em&_r=0

[13]: http://www.accesshollywood.com/jay-leno-heading-back-to-late-night-conan-obrien-weighing-options_article_27490

[14]: http://variety.com/2013/tv/news/usa-suits-ratings-amc-walking-dead-1200332772/

[15]: http://www.sportsbusinessdaily.com/Daily/Issues/2013/03/19/Media/NHL-Ratings.aspx

[16]: http://mediadecoder.blogs.nytimes.com/2013/03/29/in-ratings-race-the-voice-gains-on-idol/

[17]: http://www.nbcbayarea.com/entertainment/entertainment-news/NATL-Viewers-to-Choose-Psych-Ending–200075821.html

[18]: http://www.thefutoncritic.com/news/2013/04/01/usa-network-launches-the-next-phase-of-usa-sync-first-live-second-screen-content-syndication-platform-625513/20130401usa01/

[19]: http://www.hitfix.com/whats-alan-watching/review-nbcs-hannibal-a-riveting-silence-of-the-lambs-prequel

[20]: http://www.hollywoodreporter.com/review/hannibal-tv-review-433109

[21]: http://www.hollywoodreporter.com/news/jeff-olde-named-es-head-431347