Netflix

Posted on November 12, 2013 by Will Roth

By Will Roth

Netflix logo – courtesy digitaltrends.com

Corporate Headquarters

100 Winchester Circle, Los Gatos, CA 95032

(408) 540-3700

www.netflix.com

History

Netflix was founded in 1997 by software executives Reed Hastings and Marc Randolph. Two years later, the company offered its subscription service of unlimited DVD rentals for a monthly fee. Since its inception, Netflix has grown exponentially in terms of consumer popularity and financial revenue. Today, over 40 million subscribers consume roughly 1 billion hours of content per month through the company. [1]

Key Executive

Reed Hastings Courtesy of Netflix

Reed Hastings co-founded Netflix in 1997 and has served as its Chairman, CEO, and President since. Prior to this, he founded Pure Software, which he then sold to Rational Software. Following a stint in the Peace Corps during college wherein he taught high school math in Swaziland, he has served as the president of the California State Board of Education and remains a member of the California Teachers’ Association. [2] [3]

Financials

Netflix made its initial public offering on May 22, 2002 with 5,500,000 shares at $15.00 each. [4] As of November 15, 2013 one share sat at $349.78. The company’s all-time high was $389.16. However, it hasn’t always been a steadily increasing stock market commodity. On November 30, 2011 its price fell to $62.37. This came after the company’s decision to separate its DVD rental and streaming services. After watching the stock fall, company executives decided to abort the plan. Its stock recovered quickly and has climbed even higher than it was before the proposed change. [5]

Innovation

Netflix is a company that always seems to be ahead of the curve. After amassing 6.3 million members as a strictly DVD rental service, it launched its online streaming service in 2007. [4] After hovering around $20 per stock for years, this development started the company skyrocketing, topping out at roughly $290. This promptly fell after the announcement of Qwikster, which was the proposed streaming-only branch of Netflix. While this was a failure, it was innovative nonetheless.

Click here to watch a BloombergTV feature on Qwikster.

Netflix has rebuilt its popularity and image largely through original content.

latintimes.com

House of Cards was the first heavily advertised piece of original content from Netflix. “A Congressman works with his equally conniving wife to exact revenge on the people who betrayed him. [6]” The entire 13 episode first season was released at once so that viewers could “binge watch” it. Many analysts questioned whether this was a good business decision, theorizing that viewers wouldn’t remain hooked long enough for Netflix to prosper financially. [7] The numbers proved those doubters wrong. In the financial quarter following the show’s debut, Netflix gained 3 million new subscribers. In that quarter alone, the company made back its money on the program in which it had invested $100 million. [8] The show received 9 Emmy nominations and won for Outstanding Casting, Directing, and Cinematography in a Drama Series. [9]

pcmag.com

Netflix also found success in its debut of the fourth season of the cult hit Arrested Development. Executives attributed the bump of 630,000 new subscribers in the second quarter of 2013 to the show’s dedicated fan base. [10] The season earned three Emmy nominations. [11]

In addition to original content, Netflix has been innovative in customizing the user experience. In 2006, the company announced the “Netflix Prize,” which would award $1 million to the person or team who came up with the best algorithm to accurately give entertainment recommendations based on personal preference. Three years later, they had received submissions from more than 40,000 teams from 186 countries. [4] The prize was awarded in 2009, but the company never implemented the algorithm. According to Netflix, the “additional accuracy gains that we measured did not seem to justify the engineering effort needed to bring them into a production environment. [12]“

Also in the vein of user experience, Netflix recently added the option of multiple profiles to its streaming service. Chief Product Officer Neil Hunt acknowledged that most accounts are shared, usually within one household. In an effort to tailor recommendations to each user specifically, customers can now specify who is watching. The service is free of charge and will also help Netflix in collected more accurate user data. [13]

Competition

One might assume that Netflix is a competitor with cable providers. CEO Reed Hastings has a different view. In a letter to investors, he outlined his company’s main areas of focus moving forward, breaking down its competition into two categories. The first is “competitors-for-time,” meaning entertainment options that do not bid against Netflix. While markets may not overlap between Netflix and video game providers, sports networks, and piracy, all of those options eat up consumer time that could be spent watching Netflix. The other category is “competitors-for-content.” The largest competitor here is HBO. Hastings discloses that the companies have bid against each other for movie licensing and original content in the past, and that they seem to be pushing each other to be better consumer-oriented services. Hastings also lists Amazon, Hulu and others as competitors-for-content. At the same time, he believes that there will be enough room for everyone. “Many consumers will subscribe to multiple services if they each have unique compelling content. [14]

On The Horizon

Netflix plans to build upon its success with original content. It has renewed each of its original shows for second seasons, and has expressed desire to make another season of Arrested Development as well. “[We would] be delighted to produce a fifth season of Arrested Development, if possible, given fan reaction.” The company also plans to produce its own full-length documentaries and comedy specials and stream them exclusively. [15]

There is also speculation that Netflix is pushing for day-and-date movie releases, meaning that it could begin streaming a film the same day it premieres in theaters. Though Netflix has not confirmed this, theater owners are wary that the development could put them out of business. Ted Sarandos, Netflix’s Chief Content Officer, accused theaters of refusing to adapt, saying “not only are they going to kill theaters — they might kill movies.” Currently, theaters have a 90 day exclusivity deal, wherein films cannot be shown anywhere else for three months. But recent studies state that theaters make 96% of total revenue from a film’s first six weeks. At the very least, we can expect Netflix to cut the amount of time between theatrical releases to streaming down to between 30-45 days. This would spell greater profits for both Netflix and movie studios while only trimming 4% of theaters’ revenue. [16] At the very least, we can expect an innovator like Netflix to be on the forefront of the entertainment business in the years to come.

Sources

[1] About Netflix

[2] About Reed Hastings

[3] Reed Hastings Profile – Bloomberg Businessweek

[4] Netflix Company Timeline

[5] Nasdaq

[6] House of Cards imdb

[7] Variety Binge Watching

[8] The Atlantic Wire

[9] Emmys – House of Cards

[10] Huffington Post Tech

[11] Emmys – Arrested Development

[12] Forbes

[13] The Verge

[14] Letter to Investors

[15] Tech Crunch

[16] Variety

Discovery Communications

Posted on April 1, 2013 by Jasmine White

by Jasmine White

The World’s #1 Nonfiction Media Company [2]

One Discovery Place
Silver Spring, MD 20910
Tel: 240.662.2000/ http://corporate.discovery.com/

Overview

Discovery Communications[1] entered the media sphere as a single channel, The Discovery Channel. After acquiring its rival, The Learning Channel in 1991, it would go on to enter a series of acquisitions that have earned the corporation notoriety as the world’s number one media company. Discovery is currently a publicly owned company and trades on the NASDAQ stock market. It currently reaches more than 1.8 billion subscribers in 218 countries and territories. Moreover, Discovery is proud to be a leading provider of educational products and services to schools and owns a diverse portfolio of digital media services.

[1]

Leadership [3]

Photo of John S. Hendricks John S. Hendricks is the founder of Discovery and serves as Executive Chairman. Hendricks wanted to provide viewers with quality documentaries that would allow them to explore their world. He has been the recipient of numerous awards, such as the Primetime Emmy Award, the Governors Award and the Lifetime Achievement Award.

Photo of Robert R. Beck Robert R. Beck has been Discovery’s Financial Consultant since 2001 and is a member of the compensation committee.

Photo of J. David Wargo J. David Wargo is the Director of Discovery, chairman of the Nominating Committee and a member of the Audit Committee.

Photo of Steven A. Miron Steven A. Miron is the Director of Discovery Communications and a member of the Nominating Committee.

Finances [4]

February 14, Discovery lost 33 percent of its net income in the fourth-quarter, dropping its income to $224 million, or 61 cents per share. Analysts were expecting 76 cents per share.

The company attributed the decline to a rise in taxes, equity-based compensation and costs due to its acquisitions. Total revenue rose 8 percent to $1.2 billion, in line with analysts’ expectations. Discovery forecast 2013 revenue of $5.58 billion to $5.70 billion. Analysts are expecting $5.43 billion.

Executives are relying on key partnerships and programming like Oprah Winfrey’s OWN network. They say that the high-profile and expensive joint venture is on track. Despite the success of OWN and ventures like it, Discovery generally makes 33 percent less money on advertising than rivals.

Oprah’s Interview with Lance Armstrong

Discovery continues to make innovative deals to supplement its income. December 14, the corporation officially closed the deal with ProSieben[5]. ProSieben has a total enterprise value of $1.7 billion. Discovery now has 12 companies in Norway, Sweden, Denmark and Finland, strengthening its connection in the Nordic markets. The transaction also included 19 radio stations, including the #1 radio portfolio in Sweden.

December was an eventful month for Discovery; the corporation announced a strategic alliance with TF1/Eurosport (Eurosport International and Eurosport France) [6], acquiring a 20 percent minority interest. Eurosport reaches 130 million subscribers in 59 countries across Europe. The alliance also garnered Discovery stock in France (TV Breizh, Histoire, Ushuaia TV and Stylia).

Product

[7]

Discovery Channel

Discovery Channel, launched June 17, 1985 is one of the most widely distributed cable networks in the United States. It is dedicated to creating innovative and quality nonfiction content. The genres include science, history, adventure and the like. Popular series include Deadliest Catch, MythBusters and Frozen Planet. The targeted audience is 25-54, particularly men and reaches 100 million U.S. households; 314 million international subscribers.

Myth Busters ‘Walking on Water

[8]

TLC

TLC(The Learning Channel) offers globally recognized programming that focuses on unique storytelling. Acquired by Discovery in May of 1991, it has succeeded in becoming the top 10 cable network for women. In 2001, TLC had 28 unique television series, averaging one million viewers per episode. Some of the most popular shows include, Sister Wives, Toddlers & Tiaras, 19 Kids, What Not To Wear and Here Comes Honey Boo Boo. Currently, 99 million U.S. households and 201 million international homes subscribe to TLC.

[9]

[10]

Animal Planet

Animal Planet, launched October 1, 1996, is the only channel to fully immerse viewers in the Animal Kingdom. Viewership has been up 18% since January 2012, bringing in 97 million U.S. and 275 million international subscribers. The target audience reached are adults 25-54. Viewers enjoy television shows like Whale Wars, River Monsters, Fatal Attractions, Finding Bigfoot, Pit Bulls and Parolees and Dogs 101.

[10]

Discovery Famila

Discovery Famila, launched August 2007, garners 4 million U.S subscribers. It introduces educational and entertaining, family-oriented programming to kids and families in the Spanish language. Daytime programming is geared toward preschoolers’ by offering fun and educational Spanish-language content that will preserve their native language. Evenings offer family-friendly series and specials and aspirational lifestyle content for women and families, including programs on cooking, dining, travel, design, beauty, health and parenting.

Newsroom

January 08, 2013 [10]

Successful Holiday Programming Events and Slate of Network Movie Premieres Drive Strong New Year Start for The Hub TV Network

The Hub Network, owned by Discovery, had a solid jumpstart on the New Year. The network introduced a steady flow of holiday marathons, followed by original Hub TV Network original programming. It delivered significant year-over-year audience growth reaching all key target demographics including Kids 2-11 (+63%), Kids 6-11 (+56%), Women 18-49 (+69%), Adults 18-49 (+50%), Persons 2+ (+67%) and Households (+52%).

January 14, 2013 [11]

Discovery Communications Acquires Switchover Media

Discovery acquired 100 percent of Switchover Media, an Italian media company that owns four free-to-air television channels and one pay-TV television channel in Italy. This new deal has made Discovery the third largest broadcaster in Italy in terms of collective audience share. Italy is the leading market for Discovery and key to its growth over the last two years. The acquisition of Switchover Media adds further breadth and scale and also diversifies Discovery’s portfolio to include scripted crime and children’s programming.

March 28, 2013 [12]

Revision3 Launches Robust App for Xbox 360

Revision3, A Discovery Digital Video network, announced the launch of its app for the Xbox 360® video game. Xbox LIVE Gold members in the U.S., Canada and Australia can install the new Revision3 app from the Xbox LIVE® marketplace*. Fans of Revision3 content can now watch their favorite shows. There are thousands of unique shows, including Rev3Games, Film Riot and more. Revision3 allows subscribers to view the content on their television, tablet, game station, phone, or a traditional laptop.

Sources

7. Discovery Channel Logo

Sinclair Broadcast Group

Posted on September 19, 2012 by stgeer

by Steven Geer

Logo courtesy of www.sbg.net

Headquarters – 10706 Beaver Dam Road, Hunt Valley, Maryland 21030

Telephone – (410)-568-1500

Social Media – LinkedIn, Facebook, Twitter (@sbgi)

Brief History

http://www.broadcastingcable.com/photo/262/262314-Credit_Nicholas_Griner_Baltimore_Business_Journal.jpg

David B. Smith, President & CEO – Photo courtesy of Nicholas Griner, Baltimore Business Journal

Sinclair Broadcasting Group is a telecommunications company located in Hunt Valley, Maryland, USA. Founded as Chesapeake Television Corporation in 1971 by Julian Sinclair Smith, its station ownership started in Balitmore (WBFF), Pittsburgh (WPTT/WPMY) and Columbus (WTTE). In 1985, the remaining stocks of the business were bought out by Smith’s four sons and its name was changed to Sinclair Broadcast Group.

Since 1988, David B. Smith has served as President & CEO while the remaining brothers hold executive positions as well. Their leadership brought the company to a new level, expanding both its audience reach and content variety. In 1995, the company became publicly traded on NASDAQ with the symbol SBGI [1][2].

Sinclair Broadcasting was a pioneer of local marketing agreements in the early 1990’s. Though many stations are owned and operated by Sinclair, others are affiliated through LMA’s. Sinclair’s stations are affiliated with major networks like Fox, NBC, CBS, and ABC. Also, this company was one of the first to experiment with “prepackaged” news programs, produced by the news organization, News Central [3].

Sinclair has a diverse array of holdings outside telecommunications as well. Ring of Honor Wrestling is just one of their many subsidiaries. They air the content they produce in certain markets and upload some episodes to YouTube.

Here is Ring Of Honor Episode 54 from October 11, 2012:

Recent Acquisitions and News

A buying spree in 2011 and early 2012 added the assets of Four Points Media Group, the Freedom Communications stations group, and six stations from Newport Television [4][5][6]. Sinclair Broadcast Group now operates the largest number of local television stations in the United States.

Their most recent acquisitions closed December 1, 2012 and include stations in new and previously established markets. In addition to increasing the audience reach of Sinclair 3%, these purchases also increased the number of affiliated stations in Sinclair’s portfolio. Some of the stations now owned by Sinclair are WTTA (MNT) Tampa, KBTV (FOX) Beaumont, WKRC (CBS) Cincinnati, WOAI (NBC) San Antonio, WHP (CBS) Harrisburg, WPMI (NBC) and WJTC (IND) Mobile, KSAS (FOX) Wichita, and WHAM (ABC) Rochester.

See all of Sinclair’s holdings and their information here.

Sinclair’s Markets – Map courtesy of Sinclair Broadcast Group

The failure of New Central and Sinclair’s profile as a “profit first, journalism second” broadcaster prompted the company to shift its focus to quality news in local markets. Sinclair’s recent acquisitions included many local news stations, atypical purchases for the company, but smart because of their powerful local presence. Sinclair has even joined the National Association of Broadcasters, a sign that they’re willingness to participate in Washington alongside competitors [7].

Hurricane Sandy had a large impact on many viewers in Sinclair’s markets, creating an opportunity for the company to serve its local constituents. During the storm, Sinclair provided non-stop coverage by “simulcasting” the news programs online. This allowed those without power to access it using mobiles phones and tablets. Online streaming and other technology platforms are being considered at Sinclair Group. Chief tech executive Del Parks spoke for the company claiming that the multiscreen experience is, “a very personal thing for our news operations.” Simulcasting was also used this fall in local office campaigns within certain Sinclair markets by streaming town hall debates on their website [8].

On November 13, 2012 it was announced that Sinclair Broadcasting would be partnering with Datasphere, a technology company aimed at small business solutions in major media and reaching the hyperlocal market. Sinclair’s television station websites will be retrofitted with Datasphere’s event calendars for local event lists in each market. An example of this calendar can be seen on WBFF Baltimore’s event website. This will be used alongside a whole new technology platform at Sinclair Group. It is a full-sized service that connects local small businesses to media companies for advertising needs. Datasphere’s services will be introduced into 21 markets including Austin, Baltimore, Columbus, Dayton, Nashville and San Antonio [9].

Sinclair attends many industry conferences. Their next conference is the JP Morgan Global HYLFC in Miami Beach, February 25-27, 2013.

Financial Overview

Sinclair’s income statement for December 2, 2012 shows the stock price settling at $11.03; this is still low compared to their period of $14.00+ shares back in 2003-2004. This company has battled through the economic recession, however, showing staggering growth in returns over a three year period. In fact, they’ve quadrupled the 3 year return percentage of their competitor Belo Corporation from 2009 to 2012 [10].

SBGI Total Returns Comparison

Chart courtesy of www.ycharts.com

Three year returns are a significant figure for a long-term shareholder of this company. High returns indicate a growing business. Sinclair has rebounded from the recession and continues to show steady growth.

High third quarter revenues this year were reported following Hurricane Sandy’s aftermath. The 44% increase from $181 million to $260 million was attributed to political advertising associated with the campaign season and a spike in automotive advertising on Sinclair’s stations. After reaching retransmission agreements with networks like Comcast and Dish, Sinclair found that higher retransmissions revenues also contributed to the figure [11][12].

Hear or watch the rebroadcast of the 3rd quarter 2012 earnings results here.

Sinclair’s financial calendar is as follows:

February 6, 2013 – Fourth Quarter 2012 Earnings Report
May 1, 2013 – First Quarter 2013 Earnings Report
June 16, 2013 – Annual Shareholders Meeting
August 7, 2013 – Second Quarter 2013 Earnings Report
November 6, 2013 – Third Quarter 2013 Earnings Report

Controversies

Sinclair Broadcasting, though successful and respected in the industry, is not immune to scrutiny by its competition and the public eye. The company is known for blatantly taking sides on social and political issues including political campaigns. A conservative bias can be noticed in the programming Sinclair chooses to air around election time. Even so, they deny any partisanship and claim to only be informing and engaging the public.

Photo courtesy of cbs12.com

The 2012 Presidential Campaign was another opportunity for Sinclair to garner the profits of political advertising at the cost of their audience’s scheduled news programming. The decision to preempt regular programs in order to air the “ABC 6 Election Special – VOTE 2012” didn’t sit well with supporters of Obama [13]. The special was aired in markets all located in battleground states.

A writer for The Baltimore Sun wrote in an article that, “the only thing that was lower than the attack-ad-dominated style of campaigning by both sides was the performance of an increasingly superficial and partisan press,” [14][15]. Sinclair has since rejected the criticism, claiming that the specials were focused on the issues and not so much the candidates, and that the markets where they were aired had more “news value.” [16]

Watch a recap of the election special here.

In a dispute with Dish Network this past August, Sinclair was ready to black out 74 of its stations carried by Dish when they wouldn’t accept a new retransmission agreement. A public exchange of words between the two companies resulted in high tensions and little motivation for Sinclair to bargain with the distributor. Dish claimed that Sinclair was charging more than any other broadcaster, resulting in higher subscription fees for customers. Sinclair, however, views retransmission fees as an important resource for the company. A multi-year consent agreement was finally reached after several weeks. Sinclair has become increasingly aggressive towards television providers and retransmission fees. Similar disputes between Mediacom, Time Warner, and Comcast all ended with agreements favoring Sinclair [17].

Sources

[1]: http://www.sbgi.net/about/history.shtml

[2]: http://www.nasdaq.com/symbol/sbgi

[3]: http://www.sbgi.net/about/profile.shtml

[4]: http://www.broadcastingcable.com/article/473517-Sinclair_Grabs_Four_Points_Stations_for_200_Mil.php

[5]: http://www.reuters.com/article/2012/07/19/sinclairbroadcast-acquisition-idUSL4E8IJ3M120120719

[6]: http://www.reuters.com/article/2012/07/19/us-sinclairbroadcast-acquisition-idUSBRE86I0OY20120719

[7]: http://www.broadcastingcable.com/article/481963-Local_TV_s_Death_Star_Gets_in_Sync.php

[8]: http://www.tvnewscheck.com/article/63574/second-screens-now-a-necessity-at-sinclair

[9]: http://www.sacbee.com/2012/11/13/4981878/datasphere-teams-up-with-sinclair.html

[10]: http://ycharts.com/companies/SBGI/performance

[11]: http://www.google.com/hostednews/ap/article/ALeqM5hmOfM9u5nekq4hbPyXAmLOj9OErg?docId=365c480866ce41d9b245673a0f614900