Universal Pictures

Posted on September 19, 2012 by jofranke

by Jordan Frankel

Key People

Ron Meyer– President and Chief Operating Officer

Adam Fogelson– Chairman

Jimmy Horowitz– President

Rick Finkelstein– Vice Chairman and Chief Operating Officer

Brief Overview

This year Universal celebrates its 100^th anniversary, the company was incorporated April 30^th, 1912 and has been shaping the history of film ever since. It is the oldest movie studio in the United States of America and has made such classics as All Quiet on the Western Front, To Kill a Mockingbird, The Deer Hunter, and Schindler’s List.[i]

In May of 2004 controlling stake in Universal was sold to General Electric resulting in the creation of the media super-conglomerate NBC Universal, while Universal Studios Inc. remained the name of the production subsidiary. Than in 2009 GE and Comcast announced a NBC Universal joint venture, with 51 percent owned by Comcast and 49 percent owned by GE.[ii]

Films

For Universal Pictures the most surprising, successful, and highest grossing movie of the year came in the form of a stuffed animal teddy bear and it wasn’t the family friendly kind either. Ted, the R-rated comedy starring Seth MacFarlane, Mark Walhberg, and Mila Kunis, became the highest grossing R-rated comedy of all time and the first to gross over $500 million in the box office.[iii] The budget for Ted is $50 million and it is also the 8^th highest grossing movie of the year.[iv] The movie becomes available to own on December 11^th, just in time for the holidays.

This fall Universal Pictures saw some success with The Bourne Legacy, a re-launch of the Bourne film franchise, based off of the Robert Ludlum’s novels. Matt Damon played Jason Bourne in the first three movies which in total grossed close to half a billion dollars with each new movie grossing more than the previous one.[v] Damon did not reprise his role in The Bourne Legacy; instead Jeremy Renner took over under the character Alex Cross. The reboot made the least amount of money of the four movies earning just over $113 million in the domestic box office.[vi] The worst part is the budget for this fourth film was $125 million, the highest of any Bourne film.[vii]

Since its release on September 28th, Pitch Perfect has become the second largest earner in musical comedy history at the box office behind School of Rock. Starting with a budget of $17 million, Pitch Perfect has grossed just over $63 million thus far.[viii] Behind the directing of Jason Moore and a strong performance by Anna Kendrick the movie was well received by critics and got an “A” CinemaScore on an A+ to F scale. The DVD and Blu-Ray will be available on December 18^th.

The biggest disappointment of the fall movie season for Universal Pictures is The Man With the Iron Fists. Since its release on November 2^nd, the movie has just made its budget of $15 million back as of December 4^th.[ix] With names like RZA, Russell Crowe, Lucy Liu and Quentin Tarantino attached to the film the buzz leading up to the movie was high, but mixed reviews and a CinemaScore of “C+” has caused Universal to reduce the number of theaters from 1,872 to 174 in just four weeks.[x]

Universal Pictures is looking to dominate Christmas weekend, as it is the only studio releasing a movie on December 21^st and Christmas Day. The first movie will feature Judd Apatow’s return to the director’s seat in the kind of sequel to Knocked Up called This is 40. Apatow is the mind behind some of Universal’s biggest comedy hits, the for mentioned Knocked Up and The 40-Year-Old-Virgin. This is 40 stars Apatow’s wife Leslie Mann and Paul Rudd. Critics have met the movie with great reviews, its over 80% fresh on Rotten Tomatoes.

Universal Picture’s lone hope for a Best Picture Oscar is Les Miserables. The film is based on the Claude-Michel Schonberg and Alain Boublil‘s musical adaptation of Victor Hugo’s epic novel, all of which have the same title. Acclaimed director Tom Hooper leads an ensemble cast featuring Hugh Jackman, Russell Crowe and Anne Hathaway. The cast and crew took a major risk on this project, the actors sing “live” – they taped the vocal tracks while shooting, rather than in post-production – to make the film seem more real like an opera.[xi] Besides receiving the academies top award the film has the potential to be seen in the categories of Best Director and Best Actor.[xii]

Other News

Universal Pictures shelled out a lot of money this fall for two scripts with big names attached to them. It started in early September when Universal outbid DreamWorks for David Guggenheim’s (the writer of Safe House) new project entitled Black Box. The deal was reported to be in the seven-figure range. [xiii] A month later Universal purchased the rights to a comedy being produced by Will Ferrell, Adam McKay, Kevin Messick and Chris Henchy.[xiv] The biggest script news out of Universal this fall is that the company selected Kelly Marcel to adapt the highly controversial book “Fifty Shades Of Grey” into a feature film.[xv]

Universal also began a couple major marketing campaigns for some of its 2013 movie releases. In late October they released the first trailer for Despicable Me 2, the original film was a big hit, grossing $543 million worldwide in 2010 and spawned an Orlando theme park ride.[xvi] In September the company released its first look of the comedy Identity Thief, the studio moved the release date of this movie from mid-May to February 8^th.[xvii] The trailer with the most buzz is from Jurassic Park 3D, the studio is releasing the classic April 5^th.

Finances

As of December 2^nd Universal Pictures held the 4^th highest market share among studios with 12.2%, the studio trails Sony, Buena Vista, and Warner Bros. Universal Pictures has grossed $1.2 billion with just 15 films produced, the least among the top four.[xviii] Since October 4^th the studio has made just over $75 million.[xix] The company should reach the $100 million mark for quarter four for the sixth straight year if This is 40 and Les Miserables make their money back.[xx] In September Universal announced that they had already surpassed its best-ever result for North American box office beating the 2008 figure of $1.127 billion.[xxi]

A subsidiary of Universal Pictures is Focus Features. Located on the Universal lot Focus Features produces and distributes its own movies that are considered more art house type films.[xxii] Separate from Universal, Focus Features controls 1.4% of the market share so far in 2012. The company has made $135 million from eight movies thus far.[xxiii] They have one movie currently in theaters, Anna Karenina and will be releasing two more films by years end, Hype Park on Hudson and Promised Land.[xxiv]

Universal reached a major deal with Michael Eisner’s company, Tornante, in mid-November. Tornante will produce an unspecified number of films to be sold globally by Universal. Tornante operates a cluster of media properties, including Vuguru, a digital studio focused on making original content for platforms like Hulu and AOL, and the Topps Company, the sports card creator and marketer. Mr. Eisner has spent recent months raising money for a film production fund and would like to have a movie in the marketplace by 2015.[xxv]

[i] History http://www.nbcuni.com/film/universal-pictures/

[ii] History http://www.reuters.com/article/2009/12/03/us-nbc-comcast-timeline-idUSTRE5B22SO20091203

[iii] Ted http://www.hollywoodreporter.com/news/seth-macfarlanes-ted-crosses-500-391158

[iv] Ted http://boxofficemojo.com/movies/?id=ted.htm

[v] The Bourne Legacy http://collider.com/bourne-numbers-bourne-identity-bourne-legacy/188050/

[vi] The Bourne Legacy http://boxofficemojo.com/franchises/chart/?id=bourne.htm

[vii] The Bourne Legacy http://boxofficemojo.com/movies/?id=bourne4.htm

[viii] Pitch Perfect http://boxofficemojo.com/movies/?id=pitchperfect.htm

[ix] The Man With the iron Fists http://boxofficemojo.com/movies/?page=main&id=manwiththeironfists.htm

[x] The Man with the Iron Fists http://www.hollywoodreporter.com/movie/man-iron-fists/review/385363

[xi] Les Miserables http://www.guardian.co.uk/film/2012/dec/06/les-miserables-review-first-look

[xii] Les Miserables http://www.indiewire.com/article/2013-oscarpredictions

[xiii] Black Box http://www.deadline.com/2012/09/universal-back-in-biz-with-safe-house-scribe-david-guggenheims-black-box/

[xiv] Will Ferrell http://www.deadline.com/2012/10/universal-acquires-threesome-pitch-for-will-ferrell-and-adam-mckays-gary-sanchez/

[xv] Fifty Shades of Grey http://www.huffingtonpost.com/2012/10/08/kelly-marcel-fifty-shades-of-grey-screenwriter_n_1949163.html

[xvi] Despicable Me 2 http://www.deadline.com/2012/10/despicable-me-2-trailer-premiere-universal-steve-carell/

[xvii] Identity Thief http://www.deadline.com/2012/09/identity-thief-trailer-melissa-mccarthy-jason-bateman-universal-pictures/

[xviii] Finances http://www.boxofficemojo.com/studio/

[xix] Finances http://www.boxofficemojo.com/studio/chart/?view=company&view2=&yr=2012&timeframe=Q4&sort=&order=&studio=universal.htm

[xx] Finances http://www.boxofficemojo.com/studio/chart/?view=company&view2=ytd&compare=Q4&studio=universal.htm

[xxi] Finances http://www.deadline.com/2012/09/universal-surpasses-best-domestic-box-office-year/

[xxii] Focus Features http://focusfeatures.com/about

[xxiii] Focus Features http://www.boxofficemojo.com/studio/chart/?yr=2012&view=company&studio=focus.htm

[xxiv] Focus Features http://www.boxofficemojo.com/studio/chart/?view2=upcoming&view=company&studio=focus.htm

[xxv] Tornante http://mediadecoder.blogs.nytimes.com/2012/11/13/michael-eisner-announces-a-film-deal-with-universal/

begin here

Universal Pictures

Aside

by [Bobby O'Brien]

Universal Pictures Logo [1]

Overview & History

Universal Pictures, a subsidiary of NBC Universal, is considered one of the planet’s most renowned film studios. For nearly a century the company has produced academy award winning films and culture shaping content. Over the past 6 months, Universal Picture’s tradition of excellence has continued. Since June 29th 2012, Universal Pictures has released 5 major motion pictures. Of these films, 4 have placed within the top 70 grossing films of 2012, and 3 have placed within the top 50. These five films have accumulated a combined gross product of $442, 317, 963. [2]

Carl Laemmle [4]

In 1915, German-American Film pioneer, Carl Laemmle, founded Universal Studios with the help of Abe and Julius Stern. The trio constructed two movie sets on a former chicken farm in Los Angeles California. Ninety-eight years later, 100 Universal City Plaza Drive in Los Angeles California remains the home of Universal Studios. [3] Today Universal Pictures is spearheaded by several accomplished and capable leaders, including James Schamus, Jimmy Horowitz, Cindy Gardner, Adam Fogelson, and Rick Finkelstein.

Executives

James Schamus [6]

James Schamus is the Chief Executive Officer of Universal Pictures. He has held the position since May of 2006. Schamus also serves as the Co-President of Focus Features, a sister company of Universal Pictures. [5]

In May of 2010, Jimmy Horowitz was named president of Universal Pictures. Horowitz manages day to day business operations for the studio and serves as a key member for Universal’s senior management team. He has worked for Universal for more than 18 years. [7]

Cindy Gardner has served as Universal Studio’s Senior Vice President since September 2005. Gardner is responsible for the company’s media relations, issues management, philanthropy, and special events. [8]

Adam Fogelson has held the title of Chairman of Universal Pictures since October of 2009. He oversees worldwide operations for the motion pictures group. Projects that Fogelson has worked on include American Pie, Knocked Up, and Erin Brockovich. [9]

Rick Finkelstein serves as Universal Pictures Vice Chairman and Chief Operating Officer. This Jerry Seinfeld-look-alike oversees Universal Picture’s worldwide home entertainment and television distribution. [10]

Recent News

September:

September 7th, 2012

The Street has recently informed the public of Universal Pictures plans to release Pitch Perfect, a musical comedy staring Anna Kendrick, on Friday September 28th, one week earlier than its scheduled premiere on October 5th. The film’s wide release is set to remain on its prior date, however select theaters in North America will have an opportunity to see it ahead of time. The limited release was constructed following positive feedback from early screening moviegoers. Universal Pictures feels that Pitch Perfect has a reliable and sturdy target audience that is eager for the film’s release. To some surprise, Universal Pictures has promoted Pitch Perfect with “the most extensive screening campaign in the studios history.” [11]

September 25th, 2012

The Hollywood Reporter reports that Universal Pictures has set a record for the “highest grossing-year domestically in the studio’s 100 year history”. On Monday September 24th, the studio surpassed the previous record of $1.27 billion set in 2008. More than a third of the studio’s gross product came from The Lorax and Ted, acquiring a combined $432 million. This ground-breaking news comes before the release of four major Universal Pictures’ films, including Pitch Perfect, The Man WIth the Iron Fists, This is 40, and Les Miserables. Universal Pictures is on track to shatter its 2008 record. Perhaps it will be far more than four years before the record of 2012 will be broken. [12]

October:

October 29th, 2012

According to Variety, Universal Pictures has alas acquired the rights to Subdivision. The sci-fi comedy written by Morgan Jugerson and Alex Ankeles will be produced by Justin Lin and Elaine Chin. All involved in the deal have been sure to keep the

Fast Five [16]

premise under wraps. Lin may be remembered for his recent success associated with Fast Five, a film he produced that was released in April of 2011. Universal’s VP of production, Kristin Lowe, will oversee the project. Unfortunately, a feasible release date for the film has yet to be determined. [13]

October 31st, 2012

PR Newswire has reported that Universal Pictures will release its Despicable Me 2, trailer on iTunes today. The occurrence marks the first time that the studio has released a trailer on iTunes with international versions available within the same 24 hour period. This development perhaps illustrates the studio’s continued technological and global advancements. Despicable Me 2 hits theaters on July 3rd 2013. [14] Universal will attempt to play off of the success of Despicable Me, which raked in a total domestic gross of $251,513,985 in the summer of 2010. [15] Look for Despicable Me 2 to make a big splash this summer.

November:

November 12th, 2012

The Hartford Courant has recently reminded us that, November 15th, 2012 marks the 50th anniversary of the groundbreaking premiere of To Kill a Mocking Bird. Universal

To Kill A Mockingbird [18]

Pictures’ adaptation of Harper Lee‘s novel will be re-released on Thursday, November 15th in select theaters. The 1962 film won Gregory Peck an Oscar for his portrayal of Atticus Finch. It will forever be remembered as an American classic. [17]

November 13th, 2012

At 9 a.m. pacific standard time, the Los Angeles Times reported a story that is sure to shake up the film industry. According to the newspaper, Michael Eisner‘s Tornante Co. has finalized a distribution deal with Universal Pictures. The multiyear deal will lead Universal Pictures to market and distribute movies financed by Tornante. Eisner is the former Chief Executive Officer of the Walt Disney Company. In an attempt to “return to his roots” of moviemaking Eisner looks to take advantage of the industry’s lack of original stories. He hopes that the first of Tornante’s feature films will be released no later than early 2014. In a time when the film industry is cluttered with sequels and remakes, it is encouraging to hear of an opportunity for new and original content. With the money and support of Universal Pictures, Tornante Co., is likely to become a household name in Hollywood. [19]

November 29th 2012

In March of 2012 Universal Pictures Spent $5 million to acquire the movie rights of Fifty Shades of Grey, the best selling novel written by E.L. James. The Hollywood Reporter has released a story stating that Universal pictures has recently filed a lawsuit against Smash Pictures and director James Lane, who have recently finished producing Fifty Shades of Grey: A XXX Adaptation. Luv Moves a distribution company that packaged and allocated DVD’s of the porn parody has also been targeted in the lawsuit. Universal Picture’s and Fifty Shades Ltd. are requesting an injunction and further monetary damage. [20]

December

December 4th 2012

Universal Picture’s Les Miserables, is one of the most highly anticipated films of 2012. Set to be released on Christmas day, the musical starring Hugh Jackman, Russell Crowe, and Anne Hathawayis due for a strong opening weekend and perhaps some

Les Miserables [21]

recognition from the academy. The Sacramento Bee has reported an announcement from Universal Pictures, stating that the film will be “digitally remastered into the immersive IMAX format” and released in IMAX theaters worldwide. The film will be released in IMAX theaters in New York, Los Angeles, Toronto, and Montreal on December 25th. Those abroad will have to wait until January 10th for the film’s IMAX release. Greg Foster, the President of IMAX entertainment, stated that Les Miserables “lends itself perfectly to the IMAX Experience”. The IMAX release of Les Miserables is sure to amplify the buzz surrounding the movie and its premiere. The second format option and increase in screens may lead to a tremendous financial success. [22]

Future

The upcoming winter and remainder of 2012 appears to be promising for Universal Pictures. On December 21st 2012, This is 40, a film written and directed by Judd Apatow, will be widely released in North America. The highly anticipated Les Miserables, will premiere on Christmas day and the Osama Bin Laden murder thriller, Zero Dark Thirty, will be released two and a half weeks later. A fitting end to a record-setting year seems to be in store for Universal Pictures.

Sources:

[1] Universal Pictures’ Twitter Account; https://twitter.com/UniversalEnt

[2] Box Office Mojo; 2012; http://www.boxofficemojo.com/yearly/chart/?yr=2012&p=.htm

[3] U.S. History: Universal Studios; http://www.u-s-history.com/pages/h3086.html

[4] Silent Hollywood; http://silenthollywood.com/carllaemmle.html

[5] Bloomberg Business Week; http://investing.businessweek.com/research/stocks/private/person.asp?personId=2144227&privcapId=2092219&previousCapId=804881&previousTitle=Universal%20Studios,%20Inc.

[6] IMBD; James Schamus; http://www.imdb.com/name/nm0770005/

[7] NBC Universal Website; Executives; Jimmy Horowitz; http://www.nbcuni.com/corporate/management/executive/universal-pictures/jimmy-horowitz/

[8] NBC Universal Website; Executives; Cindy Gardner http://www.nbcuni.com/corporate/management/communication-lead/universal-pictures/cindy-gardner/

[9] NBC Universal Website; Executives; Adam Fogelson http://www.nbcuni.com/corporate/management/senior-corporate-executives/universal-pictures/adam-fogelson/

[10] NBC Universal Website; Executives; Rick Finkelstein http://www.nbcuni.com/corporate/management/executive/universal-pictures/rick-finkelstein/

[11] PR Newswire; The Street; http://www.thestreet.com/story/11689878/1/universal-pictures-to-release-pitch-perfect-in-select-theaters-on-friday-september-28-2012.html