Netflix

by Micaela Mueller
logo

Company Logo – www.netflix.com

100 Winchester Circle, Los Gatos, CA 95032
(408) 540-3700

 Executives [1]

reed hastings

Reed Hastings, Founder and CEO

david wells

David Wells, CFO

 

 

 

 

 

 

 

 

Twani Cranz, Chief Talent Officer

Twani Cranz, Chief Talent Officer

kelly bennet

Kelly Bennett, Chief Marketing Officer

 

 

 

 

 

 

 

 

About [2]

Netflix is an international public company that allows users to stream movies and television shows online with a monthly subscription. They also offer rentals by mail for an additional cost and produce their own original programming.

History

net mail 1

Courtesy of postalnews.com

Reed Hastings and Marc Randolph founded Netflix in 1997 as an online movie rental service. In 2007, Netflix introduced streaming services that allowed members to use personal computers to instantly watch movies and television shows online. In 2012, Netflix began producing original content and became the first Internet TV network to be nominated for the primetime Emmy with 31 nominations in 2013 [3]. Currently in 2014, Netflix has over 53 million members in nearly 50 countries worldwide and accounts for more than 34 percent of the peak wired download traffic in North America [4].

 Financials

Netflix is publically held. According to the company’s 2014 third quarter report, it has $1,223 billion in total revenue, a 27% increase from the same quarter of the previous year. The company reported a 20% increase in domestic revenue from the same quarter of the previous year and a 47% increase in international revenue due to their expanded global market. Netflix predicts a 6% increase in total revenue and an additional 4 million subscribers by the end of the fourth quarter, bringing their total revenue up to $1,305 billion and their global membership to 57 million. Netflix’s two major competitors are Hulu and Amazon [5].

Screen Shot 2014-11-30 at 7.38.49 PM

Courtesy of finance.yahoo.com

Over a 3-month period, Netflix’s highest share price was $484.39. However, after a massive 25% drop on October 16th, the price dropped to $361.70 and eventually reached it’s lowest share price of $346.59 on November 30th [6].

The 25% drop in share price occurred a day after Netflix reported that the company’s subscriber growth was below the original forecast. Netflix speculates that the subscriber growth was lower than anticipated as a result of the increased price for membership that was announced in May 2014 [7]. The price increased $1 from $7.99 to $8.99 monthly [8].

Recent News

International Expansion

international

Courtesy of gigaom.com

For the past couple of years, Netflix has been working to increase their international presence. Since 2012, Netflix has been available internationally in the UK, Ireland, Denmark, Finland, Norway, and Sweden and in the Netherlands since 2013. In September of 2014, Netflix announced that streaming services are now available to subscribers in Germany, France, Austria, Switzerland, Belgium and Luxembourg via all devices with Internet access including computers, smartphones, and video game consoles [9].

Then, in November of 2014, Netflix announced, that by March of 2015, it will expand into New Zealand and Australia [10].

Netflix and Nielsen

Since its start in 1997, the company has never released how many people watch each show on Netflix. The company claims that because their revenue comes from subscribers and not advertisers, the only number that matters is their subscriber count. The company’s decision bothers networks such as HBO, Showtime, and Starz, who also rely on subscribers and not advertisers, but who have their ratings recorded by Nielsen [11].

However, according to the Wall Street Journal, Nielsen is going to start measuring viewership for streaming services like Netflix. Starting next month, Nielsen will use already existing in-home metering devices to record Netflix viewership without the need of the company’s permission. Nielsen, however, will not be able to record viewership via mobile devices, a platform heavily used for Netflix streaming [12].

Recent Original Content

Netflix started producing original programming in 2012 with the release their first series Lilyhammer starring former Sopranos star Steven Van Zandt [13]. Since then, the company has produced a number of successes such as Orange is the New Black, winning 3 Primetime Emmy Awards [14], and House of Cards, winning 4 Primetime Emmy Awards [15].

chelsea handler 1

Courtesy of netflix.com

In addition to producing their own content, Netflix picks up dropped on-the-air television shows and continues to produce them. Arrested Development, for example, was off the air for a number of years before Netflix produced its fourth season in 2013. In August of 2014, the network confirmed that it will be producing a fifth season in the coming year [16].

On June 19, 2014, Netflix announced the company’s pairing with Chelsea Handler to produce a Netflix original comedy talk show. Handler decided to pair with Netflix in order to keep herself new and interesting. The talk show will debut in early 2016 [17]. However, on October 10th, the network premiered a stand up comedy performance from Handler’s latest comedy tour, Uganda Be Kidding Me, as her debut to Netflix [18].

 Looking Ahead

Film

crouching tiger

Courtesy of imdb.com

On September 30, 2014, Netflix announced their pairing with the Weinstein Company to release their first original movie. The movie will be a sequel to Crouching Tiger Hidden Dragon, a 2002 martial-arts epic movie directed by Ang Lee, also the director of Life of Pi and Brokeback Mountain [19]. The sequel will be titled Crouching Tiger Hidden Dragon: The Green Legend and will be directed by Yuen Wo-ping. It will be produced by Harvey Weinstein, Academy Award winner for The King’s Speech, Peter Berg, Emmy Award winner for Friday Night Lights, and Sarah Aubrey, producer of Lone Survivor. The film tells a martial arts story where good and evil battle for the fate of the Martial World. Major stars of the film will include Harry Shum Jr., Jason Scott Lee, Roger Yuan, and Eugenia Yuan [20]. It will be released and available to all subscribers on August 28, 2015 as well as in select global IMAX theaters [21].

Days later, on October 2nd, Netflix announced a deal they made with Adam Sandler, comedy actor and founder of Happy Madison Productions [22]. Sandler, alongside Happy Madison Productions, committed to acting and producing four films exclusively available through Netflix. The first movie could come as early as late 2015 and currently has no theatrical component [23].

Television

marcopolo

Courtesy of netflix.com

Netflix will be premiering two original programming pieces on December 12, 2014. The first is Marco Polo, a series centered on Marco Polo’s exploration during the time of the 13th century war in China and will be produced by The Weinstein Company [24].

The second is a stand-up comedy special, American Ham, with actor Nick Offerman, known for his role in NBS’s Parks and Recreation. The special will appear in the US, Canada, the UK, and Ireland [25].

The company will continue their original series in 2016 with a relationship sitcom called Love. Judd Apatow, known for producing Knocked Up and 40-Year-Old Virgin, will co-write and produce this Netflix original series [26].

grace and frankie

Courtesy of joblo.com

Another sitcom in the works is Grace and Frankie, starring Lily Tomlin and Jane Fonda. The show is targeted to premier in summer 2015 [27].

 

 

Sources

[1] “Officers and Directors”, ir.netflix.com, RT: 11/29/14

[2] “Company Overview”, pr.netflix.com, RT: 11/29/14

[3] “Company Timeline”, pr.netflix.com, RT: 11/29/14

[4] “Netflix Crowned King of Streaming With More Than a Third of Peak Traffic”, Time Magazine, 5/14/14, RT: 11/29/14

[5] “Letter to Shareholders”, ir.netflix.com, 10/15/14, RT: 11/29/14

[6] “Netflix, Inc.”, Yahoo!Finance, RT: 11/30/14

[7] “Netflix Shares tank 20% on Weak Results”, CNN Money, RT: 11/29/14

[8] “A Quick Update on Our Streaming Plans and Prices”, blog.netflix.com, 5/9/14, RT: 11/29/14

[9] “Netflix Launches in Belgium and Luxembourg”, Multichannel News,9/9/14, RT: 11/29/14

[10] “Press Releases”, pr.netflix.com, 11/18/14, RT: 11/29/14

[11] “How Much Longer Can Netflix Keep Ratings a Secret?”, Forbes, 9/18/14, RT: 11/29/14

[12] “We’re Still a Long Way Away From Knowing How Many People Watch Netflix and Amazon Shows”, vulture.com, 11/20/14, RT: 11/29/14

[13] “Lilyhammer, Netflix’s First Original Show, Available to Watch Online Now”, Huffington Post, 2/6/12, RT: 11/29/14

[14] “Orange is the New Black Awards”, IMDb.com, RT: 11/29/14

[15] “House of Cards Awards”, IMDb.com, RT: 11/29/14

[16] “Will Arnett Confirms ‘Arrested Development’ Season 5 Is Happening”, Huffington Post, 8/8/14, RT: 11/29/14

[17] “Press Releases”, pr.netflix.com, 6/19/14 RT: 11/29/14

[18] “Chelsea Handler to Launch Netflix Talk Show”, CBS News, 6/19/14, RT: 11/29/14

[19] “Ang Lee”, IMDb.com, RT: 11/29/14

[20] “Press Releases”, pr.netflix.com, 9/30/14, RT: 11/29/14

[21] “Netflix to Release First Original Movie”, Time Magazine, 9/30/14, RT: 11/29/14

[22] “Adam Sandler”, IMDb.com, RT: 11/29/14

[23] “Press Releases”, pr.netflix.com, 10/2/14, RT: 11/29/14

[24] “Press Releases”, pr.netflix.com, 4/8/14, RT: 11/29/14

[25] “Netflix Sets Premiere for Nick Offerman’s ‘American Ham’ Stand-up Comedy Special”, bostonherald.com, 11/24/14, RT: 11/29/14

[26] “Netflix (NFLX) to Stream Original Content Love in 2016”, zacks.com, 9/18/14, RT: 11/29/14

[27] “Netflix Orders Comedy Series to Star Jane Fonda, Lily Tomlin”, Variety 3/19/14, RT: 11/29/14

 

 

 

 

 

Time Warner Cable

by Dan Watson

 

Key Executives (13)

 

Robert D. Marcus Chairman and CEO

Robert D. Marcus
Chairman and CEO

Arthur T. Minson, Jr. EVP and CFO

Arthur T. Minson, Jr.
EVP and CFO

Dinesh C. Jain COO

Dinesh C. Jain
COO

Ellen M. East EVP and CCO

Ellen M. East
EVP and CCO

 

Contact (14)

One Time Warner Center

New York, NY 10019-8016

212-484-8000

http://www.timewarnercable.com/en/residential.html

History

In 1992, American Television and Communications (ATC) and Warner Cable merged to become Time Warner Cable (1). Not long after, in 1996, they released the first cable-delivered high speed internet, called Roadrunner (1). Following this was the release of digital cable and video on demand in 1999, digital phone service in 2003, and then finally the “Triple Play” service in 2005 (1). In 2007, Time Warner Cable (TWC) went public, and two years later, in 2009, they separated themselves from their parent company, Time Warner Inc (1).

About The Company

Time Warner Cable is a cable provider that offers high speed internet, digital phone services, and cable services to over 25 states, including Texas, North Carolina, and New York State (1). The company is subscription based, meaning customers pay a certain price per month to receive the content. Cable plans range anywhere from $20 to $50 per month, internet prices range from $35 to $65 per month, and phone service range from $10 to $20 per month (2). Subscribers can also choose the three service deal, which gives you video, phone, and internet for anywhere from $110 to $130 per month (2). As of September 30, 201, the end of their 3rd quarter, TWC has a total of 15.1 million subscribers receiving one or more of their services (1). 10.8 million of them are video subscribers, 11.5 million are internet subscribers, and 4.9 million of them are phone subscribers (1). In New York, North Carolina, and Texas, TWC provides local, all-news channels (1). TWC currently employs 50,000 people all over the US, including a special program that hires military veterans in areas such as technology, construction, and marketing sales (3). In 2013, TWC CEO Glenn Britt retired. TWC announced that the company’s COO at the time, Robert D. Marcus, would proceed him. He is currently the Chairman and CEO of TWC (1).

Financials

Time Warner Cable is a publically owned company, and is traded on the New York Stock Exchange under the symbol TWC (1). Currently, TWC on the New York Stock Exchange is $148.54 USD (12). Because TWC is a publically owned company, it is obligated to let the public know how it is doing, in the form of quarterly reports. The latest quarterly report, the end of the third quarter, was released on September 30th, 2014 (4). In the fourth quarter alone, TWC had a revenue of $5.7 billion, which was up 3.6 percent, when compared to last year’s third quarter (4). This year to date (September 30th), the company has a total revenue of $17.1 billion, which is a 2.9% increase when compared to the same figure from last year (4). The report boasts the “best third-quarter customer relationship performance in six years” (4). Services in particular, their video service continues to provide the most money out of all the other services. Their video service provided $2.5 billion, while the internet service provided $1.6 billion, and the phone service provided $476 million (4). One notable difference is that both the revenue of the video and phone services for the third quarter went down from last year, with the video bringing in $2.6 billion, and the phone bringing in $498 million (4).

The Comcast, Time Warner Cable Merger

Back on February 13th, Comcast publicly announced that they wanted to by Time Warner Cable for $45.2 billion dollars (5). Since then, both the FCC and The United States Department of Justice have been investigating and evaluating the deal to see if they will either approve, or decline the deal. On October 8th and 9th, both company’s shareholders approved of the acquisition (6). For TWC, more than 99% of votes from shareholders voted in favor of the deal, showing the support of the deal from the shareholders (6). Immediately after the announcement of the deal, there was a wave of backlash and criticism against the deal. One of the main concerns of the deal is the fact that if the deal were to go through, the ensuing company would have control of roughly 30% of the pay TV market (6). This company would have 33 million subscribers, leagues above any other cable provider (5). Because of this, people are worried that the result of this deal would have far much too control on the cable, phone, and internet markets. With such control, this company would have would have more power to raise prices (5). This would be because they would be the only cable provider in a lot of areas, and customers would have no other option than to pay whatever amount for that cable provider. Some are also worried that this deal could affect competition and innovation. The company could have so much control over the market, that it might deter newcomers from trying to enter the market (5). Because of this, there would be inherently less competition, and much less innovation, as all of the new content and technology a new company could bring to the market would be much less inclined to jump in (5).

One of the biggest issues of the deal is the possibility of net neutrality being hurt following the completion of the deal (7). Net neutrality is the idea, and law, that every source on the internet is treated equally, and has the same access as any other source (7). This applies heavily to online streaming sites like Netflix and Hulu. Their whole, or at least majority of their business is based on their ability to stream content to subscribers via the internet. With the completion of the deal, some are worried that the cable company would have so much control, that they could create internet “fast lanes”, and “slow lanes” (7). In other words, Comcast/TWC could make Netflix or Hulu pay an extra amount of money for their products to be streamed faster and in higher quality through the internet that the cable company provides its customers (7). President Barack Obama recently released a statement, saying that net neutrality is essential, and that any deal hindering that would hurt the economy (8). He also called for the FCC to create new rules regulating net neutrality (8). Both parties of the deal have since stated that the deal is still proceeding (9).

One of the biggest oppositions to the deal happened in Lexington, Kentucky. Arguing over poor customer service, the city was unable to reach a new franchise agreement with TWC, and planed on denying the transfer of ownership, and looking for other cable providers (10). This would have proved a tough task, though, because TWC owns all of the existing cable infrastructure in the city (10). On November 20th, however, the city agreed to a 10 year franchise agreement with TWC, ending negotiations and backlash of the pending deal (11).

Sources

(1) http://www.timewarnercable.com/en/about-us/company-overview.html

History of Time Warner Cable, DR: 11/26/14

(2) http://www.timewarnercable.com/en/plans-packages/cable-internet.html#3services

Time Warner Cable, Packages and Plans, DR 11/26/14

(3) http://jobs.timewarnercable.com/content/military/

Time Warner Cable, Jobs and Military, DR 11/26/14

(4) http://ir.timewarnercable.com/files/2014%20Earnings/3Q14/aQ3-2014-TWC-Earnings-Release-FINAL_v001_a0q10j.pdf

Time Warner Cable Third Quarterly Report, DR 11/21/14

(5) http://www.washingtonpost.com/business/economy/comcast-time-warner-agree-to-merge-in-45-billion-deal/2014/02/13/7b778d60-9469-11e3-84e1-27626c5ef5fb_story.html

Washington Post, Comcast and TWC agree to deal, DR 11/19/14

(6) http://online.wsj.com/articles/time-warner-cable-shareholders-approve-merger-deal-with-comcast-1412869575

The Wall Street Journal, Shareholders Approve, DR 11/20/14

(7) http://www.nytimes.com/2014/11/15/opinion/why-the-fcc-should-heed-president-obama-on-internet-regulations.html?_r=0

The New York Times, Net Neutrality Concerns, DR 11/23/14

(8) http://www.usatoday.com/story/news/nation/2014/11/10/obama-internet-net-neutrality/18793429/

USA Today, Obama’s Statement on Net Neutrality, DR 11/25/14

(9) http://www.huffingtonpost.com/2014/11/13/comcast-time-warner-full-steam-ahead_n_6149068.html

Huffpost, Deals moving Forward, DR 11/24/14

(10) http://www.kentucky.com/2014/10/07/3468773_citys-action-could-kill-time-warner.html?rh=1

Kentucky.com, Lexington Opposes Deal, DR 11/19/14

(11) http://wuky.org/post/lexington-signs-franchise-agreement-time-warner-cable

WUKY.org, Lexington Agrees to Deal, DR 11/27/14

(12) http://www.reuters.com/finance/stocks/companyProfile?symbol=TWC.N

Reuters, TWC Stock Information, DR 11/30/14

(13) http://www.timewarnercable.com/content/twc/en/about-us/leadership/overview.html

Time Warner Cable Leadership, DR 11/28/14

Time Warner Cable Leadership Photos, DR 11/28/14

(14) http://www.timewarner.com/contact-us

Time Warner Cable Contacts, DR 11/28/14

(15) http://logos.wikia.com/wiki/File:Time_Warner_Cable_2010.png

Time Warner Cable Logo, DR 11/30/14

(16) http://g.foolcdn.com/editorial/images/144432/comcast_twc-via-comcast-release_large.png

Comcast, Time Warner Cable Image, DR 11/30/14

(17) http://static.squarespace.com/static/514c6ec7e4b0f1fab133877d/514e614fe4b0e29595febc04/514e6178e4b045db9416cc37/1364091272056/?format=1000w

TWC Triple Play Image, DR 11/30/14

(18) http://cdn.arstechnica.net/wp-content/uploads/2013/09/7362006206_ea7fa6b6f8_z.jpg

Net Neutrality Under Attack Image, DR 11/30/14

(19) http://images.bidnessetc.com/img/f1e5284674fd1e360873c29337ebe2d7-president-obama-supports-net-neutrality-addresses-fcc.jpg

Obama On Net Neutrality