CBS Corp.

Posted on October 16, 2016 by mnreardo

CBS Corporation

By: Marlowe Reardon, Justin Rivera, and Francesca Sostar

[2] CBS Corporations Logo

Overview

Columbia Broadcasting System, known as CBS Corporation, was founded in 1927 as competition to the National Broadcasting Company (NBC). CBS began as a major contributor in the radio business, then moved into television as that transition of medium was occurring [1].

Divisions of the Company

CBS Corporation branches out to all sorts of media, including radio, television, film, cable, as well as interactive media. The company owns a wide variety of operations such as its own television distribution, consumer products, television studios, home entertainment, and sports networks. CBS also has joint ventures with major companies such as Lionsgate and Warner Bros. Entertainment. Their deal with Warner Bros. allowed them to create the CW, a television network that has produced successful shows such as “Arrow” and “The Vampire Diaries” [3]. The partnership between Lionsgate and CBS led the the development of “Pop”, which combines both major companies talents in programming, production, and distribution.

[13] “Pop” Logo, CBS and Lionsgate joint venture

[14] The CW logo, CBS and Warner Bros Entertainment joint venture

Key Executives

NEW YORK, NY - MAY 15: President & CEO of CBS Corp. Les Moonves attends CBS 2013 Upfront Presentation at The Tent at Lincoln Center on May 15, 2013 in New York City. (Photo by Ben Gabbe/Getty Images)

[4] Leslie Moonves, CEO, Chairman of the Board, and President

[6] Shari E. Redstone, Vice Chairman

[7] Jim Lanzone, Chief Digital Officer

[8] Armando Nuñez, President & CEO-CBS Global Distribution Group

[5] Sumner Redstone, Chairman Emeritus

Finances

CBS is a publicly traded company in the New York Stock Exchange, listed as CBS.A and CBS. Their stock has seen a steady increase over the past year, currently sitting at $60 per share, as opposed to $50 per share a year ago [9]. CBS had a successful third quarter this year, with revenues increasing 4 percent to $3.4 billion. Revenue is up from $3.26 billion at the same time last year. This was due to an increase in revenues and fees from CBS affiliate stations and a growth in their digital distribution platforms. There was also a negative impact in advertising revenue from the Republican and Democratic National Conventions, the first Presidential debate, and the 2016 Summer Olympics [10].

[11] CBS NYSE Closing Bell, 12/9/15.

Some of the largest contributors to CBS’s success are its cable networks, such as Showtime Networks and CBS Sports Network. Their revenue increased 14% to $598 million in this third quarter, growing from $526 million in last year’s third quarter. This aspect of the company will continue to prosper, with the growth in over-the-top (OTT) streaming services across media [12].

Current Projects

Right now, CBS Corporation is attempting to close a deal in which Viacom will merge with CBS. Both Sumner and Shari Redstone, Chairman and Vice Chairman of CBS, are large supporters of the deal. However, what is halting the deal is both companies board of directors have obligations to their shareholders. These shareholders are still exploring the potential problems that could happen if the deal were to be made. Some of these issues include pricing and structure after the merger is made. Even though the deal is still in talks, it is likely that it will happen because a single family, the Redstone’s, own 80 percent of both companies [13].

With the emergence of AT&T’s aggressively priced DirectTV Now (merging internet and television like never before), CBS is left to wonder one question: Why? A deal of this magnitude essentially leaves CBS yearning to somehow affiliate itself with this mega-deal. CBS has already taken the initiative to converge with other prosperous companies, inking a small deal with Google that involves a “skinny bundle” of TV networks to be called YouTube Unplugged. The drive CBS has to concern itself with as many large companies as possible depicts its drive to remain a powerful media conglomerate [14].

[15] Youtube Logo

CBS has been in the preproduction process of a new Star Trek series titled Star Trek: Discovery. This series will only be available on CBS’s online streaming service CBS All Access, after premiering on CBS. The decision to stream the show was made because science fiction shows have historically done poorly on broadcast television. CBS believes that a majority of Star Trek fans will pay for the services of CBS All Access so they will not miss out on the new series. Star Trek: Discovery is said to have a diverse and better represented cast, with a female lead and at least one gay character [16]. The company is hoping that this new series will also bring more viewers to this service, with about 1 million subscribers already. A commercial-free option of CBS All Access is now available, which costs $9.99 a month, as opposed to the ad-supported service costing $5.99 a month [17].

[19] CBS All Access Logo

[18] Star Trek: Discovery Logo

CBS is starting to take similar approaches to that of Netflix. Leslie Moonves stated that he is a big fan of Netflix and is taking some strategies that will help with CBS All Access. Rather than just displaying old shows on All Access, CBS has decided to take the same approach as Netflix by creating its own original shows. They use this strategy in order for their viewers to keep interest in All Access and not cancel their memberships. Previously, there would only be two or three buyers to get content from CBS. Now, streaming services are benefitting CBS Corporation because they can sell their syndicated content to Netflix, as opposed to these two or three buyers.

There has also been continuing success with CBS’s subsidiary, Showtime. Showtime is another over-the-top streaming site, similar to All Access. Moonves is going to make a continual amount of original programming, aiming for once a month released series or seasons. He also wants there to be an increase from about one million to four million subscribers in the next few years [20].

CBS has added six new shows this fall season to their primetime lineup, three comedies and three dramas. The three comedies are Kevin Can Wait, Man With a Plan, and The Great Indoors. These shows have big-name stars, such as Kevin James, Matt LeBlanc, and Joel McHale. The new dramas, Bull, MacGyver, and Pure Genius attract a wide range of audiences due to the differences of the casts. These shows are doing well so far, but time will tell which ones remain on the network and which will not make the cut [21].

mv5bmjiyndgyndy4nl5bml5banbnxkftztgwmdg4ndqwmdi-_v1_ux182_cr00182268_al_

[22] Kevin Can Wait poster

mv5bmtgxmdm0ndaxml5bml5banbnxkftztgwmda5ndqwmdi-_v1_ux182_cr00182268_al_

[23] Pure Genius poster

Future Endeavors

It was announced November 28th that CBS CEO and Chairman Leslie Moonves will be attending the UBS 44th Annual Global Media and Communications Conference in New York City on December 5th for a question-and-answer session [24]. This is a conference where companies join to meet and host formal presentations over a three day period [25].

Two new shows are set to premiere later in the 2016-2017 season on CBS. Training Day and Doubt are both dramas that revolve around crime and the legal system. This will hopefully help the ratings of the other dramas already showing on CBS [26]. The future of CBS Corporation looks very bright, and many changes are set for the upcoming months and years.

SOURCES

[1] https://www.britannica.com/topic/CBS-Corporation,. (2016). CBS Corporation. Retrieved 24 November 2016.

[2] http://logok.org/cbs-logo/,. (2016). CBS Logo. Retrieved 25 November 2016.

[3] https://www.cbscorporation.com/about-cbs/,. (2016). About CBS Corporation. Retrieved 25 November 2016.

[4] http://cdn5.thr.com/sites,. (2016). Leslie Moonves. Retrieved 25 November 2016.

[5] http://www.gannett-cdn.com/-mm-/4f4f62b1d3b58aebf110dff9a65dfa9cb9aa49b4/c=0-171-1994-2830&r=537&c=0-0-534-712/local/-/media/2015/04/16/USATODAY/USATODAY/635647883968561121-Sumner-Redstone.jpg,. (2016). Sumner Redstone Picture. Retrieved 25 November 2016

[6] http://www.zimbio.com/photos/Shari+E.+Redstone,. (2016). Shari E. Redstone Photo Stream. Retrieved 25 November 2016.

[7] http://www.cbscorporation.com/2016/06/jim-lanzone-named-chief-digital-officer-of-cbs-corporation/,. (2016). Jim Lanzone named Chief Digital Officer of CBS Corporation. Retrieved 25 November 2016.

[8] https://www.cbspressexpress.com/cbs-studios-international/executives/view?id=241,. (2016). Armando Nunez. Executives. Retrieved 25 November 2016.

[9] https://finance.yahoo.com/quote/CBS?p=CBS,. (2016). CBS Corporation Finances. Retrieved 26 November 2016.

[10] http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9MzU3MzQyfENoaWxkSUQ9LTF8VHlwZT0z&t=1&cb=63613799985568029,. (2016). CBS Annual Results. Retrieved 26 November 2016.

[11] http://www.gettyimages.com/event/the-talk-rings-the-closing-bell-at-the-new-york-stock-exchange-595510127?#sheryl-underwood-sara-gilbert-shahttps://youtu.be/bqm9HSYbf0oron-osbourne-aisha-tyler-and-julie-picture-id500711866,. (2016). CBS’ “The Talk” Rings The Closing Bell At The New York Stock Exchange. Retrieved 26 November 2016.

[12] http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9MzU3MzQyfENoaWxkSUQ9LTF8VHlwZT0z&t=1&cb=636137999855680291,. (2016). CBS Annual Results. Retrieved 26 November 2016.

[13] http://www.investopedia.com/stock-analysis/111716/heres-whats-holding-viacomcbs-merger-cbs-viab.aspx,. (2016). Here’s What’s Holding Up the Viacom-CBS Merger. Retrieved 26 November 2016.

[14] http://variety.com/2016/digital/news/cbs-directv-now-launch-att-1201925053/,. (2016). CBS Won’t Be in DirecTV Now at Launch, but Talks With AT&T Continue. Retrieved 25 November 2016.

[15] https://www.youtube.com/yt/brand/downloads.html,. (2016). Youtube Logo. Retrieved 26 November 2016.

[16] http://www.avclub.com/article/cbs-admits-star-trek-discovery-wouldnt-cut-it-netw-245919,. (2016). CBS admits Star Trek: Discovery wouldn’t cut it on broadcast TV. Retrieved 26 November 2016.

[17] http://variety.com/2016/tv/news/star-trek-discovery-good-wife-spinoff-cbs-all-access-premiere-date-1201860613/,. (2016). ‘Star Trek: Discovery’ Delayed on CBS All Access Until May, ‘Good Wife’ Spinoff Moved Up. Retrieved 26 November 2016.https://youtu.be/bqm9HSYbf0o

[18] http://www.cheatsheet.com/,. (2016). Star Trek: Discovery Logo. Retrieved 27 November 2016.

[19] https://wwwimage-secure.cbsstatic.com,. (2016). CBS All Access Logo. Retrieved 27 November 2016.

[20] http://www.fool.com/investing/2016/10/01/why-cbs-corporation-is-a-big-fan-of-netflix.aspx,. (2016). Why CBS Corporation Is a Big Fan of Netflix. Retrieved 27 November 2016.

[21] http://www.cbs.com/shows/cbs-fall-premieres-2016/news/1005234/get-a-first-look-at-the-2016-2017-cbs-primetime-lineup/,. (2016). Get a first look at the 2016 2017 cbs primetime line up. Retrieved 28 November 2016.

[22] https://images-na.ssl-images-amazon.com/images/M/MV5BMjIyNDgyNDY4Nl5BMl5BanBnXkFtZTgwMDg4NDQwMDI@._V1_UX182_CR0,0,182,268_AL_.jpg,. (2016). Kevin Can’t Wait Poster. Retrieved 28 November 2016.

[23] https://images-na.ssl-images-amazon.com/images/M/MV5BMTgxMDM0NDAxMl5BMl5BanBnXkFtZTgwMDA5NDQwMDI@._V1_UX182_CR0,0,182,268_AL_.jpg,. (2016). Pure Genius Poster. Retrieved 28 November 2016.

[24] http://www.cbscorporation.com/2016/11/cbs-corporation-chairman-and-chief-executive-officer-leslie-moonves-to-participate-in-the-ubs-44th-annual-global-media-and-communications-conference/,. (2016). CBS Corporation and Chairman and Chief Executive Officer Leslie Moonves to Participate in the 44th Annual UBS Global Media and Communications Conference. Retriever 28 November 2016.

[25] https://www.ubs.com/global/en/investment-bank/key-investor-conferences/global.html,. (2016). Global 2016 Conferences. Retrieved 28 November 2016.

[26] http://www.cbs.com/shows/cbs-fall-premieres-2016/news/1005234/get-a-first-look-at-the-2016-2017-cbs-primetime-lineup/,. (2016). CBS Fall Lineup. Retrieved 28 November 2016.

Paramount Pictures- Julia Dorin

Posted on February 18, 2016 by smwarren

Paramount Pictures

5555 Melrose Avenue, Los Angeles, CA. 90038

www.paramount.com

HOW IT ALL STARTED

Paramount Pictures, founded in 1912 by Adolph Zukor, is the fifth oldest film studio on Earth. Along with Zukor, Paramount’s founding fathers include Jesse L. Lasky ad Cecil B. DeMille, whose innovation and determination have created an empire. Since its conception in 1912, Paramount has become one of the foremost production and distribution companies in the entertainment industry [1]. Owned by media conglomerate Viacom, Paramount maintains a solid reputation and has branched into various divisions including Paramount Animation, MTV Films, Comedy Central Films, Nickelodeon Movies and many others. Paramount has had multiple successful releases in 2016 so far and anxiously awaits the release of various new projects.

THE TEAM

Led by Chairman and Chief Executive Brad Grey, Paramount Pictures develops and produces iconic pictures such as “The Big Short”, ”The Wolf of Wall Street”, “Star Trek”, and many more. Grey took over the company in 2005, leading it to great success by finishing first in the global market in 2011, and maintaining high morale and a good reputation throughout his tenure. However as of late, Grey has faced financial trouble as the leader of Paramount, showing a substantial decrease in operating profit from last fiscal year’s $205 million to this fiscal year’s $111 million [2]. Another revered executive, Rob Moore, serves as the Vice Chairman for Paramount Pictures. Moore works to oversee the company’s Worldwide Marketing and distribution of films and television programs. Other executives include Frederick Huntsberry, Marc Evans, and Amy Powell, all who contribute to Paramount’s long-lasting success [3].

Brad Grey- CEO of Paramount Pictures [12]

FINANCES

So far this year, Paramount Pictures has acquired a total film gross of $311,567,245 from a variety of films. “Daddy’s Home” grossed a total of $150,357,137 since its release in December of 2015. “The Big Short”, also released in December of 2015 grossed $70,259,870 as well as receiving the Academy Award for Best Writing, Adapted Screenplay. The film was also nominated for another four Oscars and four Golden Globe awards as well. Paramount also released “Anomalisa”, which was nominated for Best Animated Feature Film in the 2016 Academy Awards. Other releases such as “Zoolander 2” and “Whiskey Tango Foxtrot” have contributed to Paramount’s total film gross thus far [4]. Paramount is known for some of the most grandiose pictures ever produced, such as James Cameron’s 1996 Blockbuster “Titanic”, which was awarded the Oscar for Best Picture during the year of its release. Other top notch production includes “Interstellar”, starring Matthew McConaughey, which won an Academy Award for Best Achievement in Visual Effects during the 2015 Oscars.

[9]

[10]

THE FUTURE

Looking ahead, Viacom is searching for a minority investor in Paramount in order to expand its content through the help of another company. Philippe Dauman, Viacom’s Chief Executive, believes a new investor would aid in Paramount’s recently dropping stock price and decreased ratings, which is depicted by the 2015 market share of 5.9%. Ideally, Paramount is looking for a Chinese investor to expand the company’s horizons and broaden its foreign influence. With the strict censorship implemented by China’s government, a Chinese partner would be extremely helpful for Paramount’s future success due to China’s massive population being about twenty percent of the total world population. Other interested parties include high profile companies such as Amazon, Apple, and Lionsgate Entertainment who have expressed the desire to get involved with Viacom’s Paramount Pictures. However, there is some controversy surrounding a new investor due to Paramount’s decrease in net worth. Viacom paid $9.8 billions dollars to acquire Paramount in 1994, yet current predictions value the company at only $5.5 billion today [5]. 21^st Century Fox has demonstrated great interest in buying a portion of Paramount, which could be a smart business move and allow the company to begin paying off some of their debt [6].

GLOBAL EXPANSION

[11]

Paramount recently gained rights to continue sharing their content to European countries after a long investigation with the European Union. The EU charged many companies including Google with anti-trust violations, claiming that streaming services such as Sky, which were carrying Paramount programs, were unfairly inaccessible to those outside of certain territories in the European Union. After much debate, Viacom and Paramount Pictures have reached a peaceful and satisfactory conclusion with the EU, allowing the production company to continue to license their programs through premium pay-TV output license agreements. This agreement also abolishes the prospect of fines as well as establishing a basis to solve other disagreements between various entertainment companies and the European Union [7]. Symbiosis between the EU and Paramount Pictures aids the company in reaching global success and distributing their programs and films across the world.

COMING UP

As one of the most iconic companies in the industry, Paramount has produced classic films such as “The Godfather”, and with numerous new releases on the horizon, they continue to hope for more success at the box office. Anticipated releases include “Star Trek Beyond”, “Ben-Hur”, and “Teenage Mutant Ninja Turtles: Out of the Shadows”, all of which Paramount has great hope for [8]. Huge blockbusters are essential not only to increase the company’s market share price and total gross but to maintain their outstanding reputation as well. Films such as “Star Trek Beyond” bode well for Paramount, due to the franchise’s already established consumer base, making the film a much anticipated release in the coming year.

Although Paramount Pictures has seen better days fiscally, the company still holds its head high and continues to produce and distribute projects that change the way audiences view cinema. With the implementation of a new investor combined with the already established leadership of Brad Grey and his team, Paramount will certainly make a comeback in the industry. With the increase of foreign cooperation, Paramount executives have high hopes that their company to extend beyond country borders, making their films renowned around the world.

SOURCES

[1] Paramount.com. (2016). The Paramount Story. Retrieved 25 April 2016.

[2] Atkinson, C. (2016). Paramount’s Brad Grey Needs Big Success to Save his Job. New York Post. Retrieved 25 April 2016.

[3] Paramount.com (2016). Paramount Executives. Retrieved 25 April 2016.

[4] Boxofficemojo.com. (2016). Paramount Yearly Comparisons. Retrieved 25 April 2016.

[5] Bond, P. (2016). Paramount’s Suitors? Here’s Seven Top Prospects. The Hollywood Reporter. Retrieved 25 April 2016.

[6] Atkinson, C. (2016). 21st Century Fox Eyes Minority Slice of Paramount Pictures. New York Post. Retrieved 25 April 2016.

[7] Jafaar, A. (2016). Paramount Offers Concessions in EU Anti-trust Investigation. Deadline Hollywood. Retrieved 25 April 2016.

[8] Boxofficemojo.com. (2016). Paramount Upcoming Releases. Retrieved 25 April 2016.

[9] Paramount.com. (2015). Daddy’s Home Image. Retrieved 25 April 2016.

[10] Wikipedia. (2015). Anomalisa Poster. Retrieved 25 April 2016.

[11] Trekcore. (2015). Star Trek and Beyond Poster. Retrieved 25 April 2016.

[12] Paramount.com. (2015). Brad Grey Executive Biography. Retrieved 25 April 2016.

CBS Corp. #1

Posted on December 2, 2015 by Taylor Smith

Taylor Smith

CBS. Corporation Logo [16]

Headquarters:
51 W. 52nd Street
New York, New York, 10019
1-212-975-4321
http://www.cbscorporation.com/index.php

Key Executives:

Sumner M. Redstone,
Executive Chairman [17]

Leslie Moonves,
President and Chief Executive Officer [18]

Anthony Ambrosio,
Senior Executive Vice President, Chief Administrative Officer and Chief Human Resources Officer [19]

About:
CBS Corporation is a widely known mass media company that runs operations in various entertainment and media fields, such as cable, publishing, radio, film, local TV, and interactive media. They are especially well-known in the television industry, owning the current most-watched television network in the country [1]. The CBS Television Network currently owns more than 200 television stations and affiliates across the country. They have several programs that are number one in their respective categories; for example, the #1 sitcom, The Big Bang Theory, the #1 newsmagazine, 60 Minutes, the #1 scripted/drama program, NCIS, and the #1 daytime drama, The Young and the Restless [2]. Their television holdings include CBS Television Network, the CW (a joint venture with Warner Bros. Entertainment), CBS Television Studios, Showtime Networks, CBS Sports Network, Pop (a joint venture with Lionsgate), Smithsonian Networks, and several more [1]. Overall, CBS Television Stations is made up of 29 stations, with 16 as a part of the CBS Television Network, 8 affiliates of the CW Network, 3 independent stations, and two MyNetworkTV affiliates [3].

History:

CBS Corp. “Eye” Logo – Source: Hub Magazine [20]

CBS’s brand, “the Eye,” as seen in their logo, is extremely recognizable in the industry today. This is in part due to CBS having the most watched television network in the U.S., as well as owning one of the largest entertainment libraries in the world, and several other factors. The public awareness of CBS can be seen today in the number of #1 television programs that CBS runs on their Television Network [1].
CBS was founded by William Paley in 1928. That year, Paley purchased 16 independent radio stations, calling them the Columbia Broadcast System [2]. The company experienced several name changes throughout the years, changing to CBS Inc. in 1974, and later to CBS Corporation in 1997, several years after being acquired by Westinghouse Electric Corporation. CBS started as a predominately radio-based company, before adding television to the corporation in the late 1940s. At this point, CBS Television was known as the “Tiffany Network,” and did very well against its competition [4].

Financials:
CBS is a publicly traded company. On November 19th, 2015, CBS stock was being traded for $51.75. This marks a steady increase in stock value after the stock hit its lowest point on September 28th, 2015 when it was being traded for $38.67. The value has been steadily increasing since then, with the value on November 19th representing the highest value in the last three months [5]. CBS released their third quarter results for 2015 on November 3rd. They reported that their revenues for this quarter were $3.26 billion in comparison to same prior-year period when their revenues were $3.37 billion. They relate this decrease in revenue to the timing of television licensing sales, as well as decreases in lower-margin revenues [6].

Current Programming:

Supergirl Preview [21]
This fall, on October 26th, CBS premiered the highly anticipated television show, Supergirl. The premiere did very well, with an average viewership of 12.9 million, and a 3.1 rating [7]. These high numbers led to the Supergirl premiere being the most watched television show of the fall. The success of the premiere could be due to the late premiere date, leading to a lack of competition with other new shows. The premiere also benefited from directly following CBS’s hit show The Big Bang Theory [8]. However, the ratings for the following weeks have been steadily declining, reaching its’ lowest point in it’s fifth week, on November 23rd, with a rating of 1.5. This is less than 50% of the premiere’s ratings [9].
Supergirl has also been in the news recently because November 16th episode. CBS made the decision to swap out the planned episode for the Thanksgiving special in response to the terrorist attacks that took place in Paris on November 13th. That week’s planned episode had focused on a series of bombings in National City, so the decision was made to postpone the episode due to similarities to the terror in Paris. CBS also pulled that week’s episode of NCIS: Los Angeles because it focused on recruitment methods employed by the Islamic State, which claimed responsibility for the Paris attacks [10].

OTT Services:

CBS All Access – CBS’ new OTT Service – Source: Variety.com [22]

CBS has announced several deals that contribute to their effort to shift with the industry. CBS recently announced that they will start offering a streaming program, called CBS All Access, that will allow viewers to watch many of their programs without a pay-TV subscription. CBS All Access will stream full seasons of most of CBS’s current shows, as well as some of their older content. This service will cost $5.99 per month. New episodes of their current shows will be available the day after they originally air. On CBS’ full-episode streaming app, which is free, new episodes are not available until eight days after the episode originally airs. A benefit to CBS All Access is that older seasons of programs will have 25% less advertisement time than when they aired. Another unique factor of CBS All Access is that they will include live streaming of local CBS TV stations, and allow viewers to stream any of those stations live as if they were watching it on television [11].
On October 1st, CBS announced a deal with Amazon that will give Amazon Prime the exclusive streaming rights to three of CBS’s new summer series through 2018. The deal will also expand the CBS programs that will be available on Amazon Prime. The first summer series that will be available on Amazon Prime is Braindead, which will be available for streaming four days after the initial broadcast [12].

Star Trek:

Star Trek on CBS All Access – Source: TechTimes.com [23]

CBS announced on November 2nd, 2015 that they will be launching a new Star Trek television series that will premiere in January 2017. The first episode of the new series will premiere on CBS’s broadcast network, and then transition exclusively to CBS All Access [13]. Having the program available only on CBS All Access is an attempt to draw viewers and attention to the new streaming service. Star Trek will be the first scripted program that will be produced specifically for CBS All Access. CBS All Access also currently offers every Star Trek series which, according to Leslie Moonves, are currently doing very well on the streaming platform [14]. However, CBS Studios International will eventually distribute the new series other other TV networks and digital platforms. The series will be produced by Alex Kurtzman, who previously worked on J.J. Abram’s Star Trek and Star Trek Into Darkness, and Heather Kadin, who previously was an executive producer for Limitless [15]. The series will introduce new characters, new civilizations, and explore contemporary themes, which has been a staple of the franchise since it’s premiere [14]. The target audience of this new series is the fans that have already been watching the older series on CBS All Access, and CBS is hoping that they will easily transition to watching the new series as well.

Sources:

[1] CBS Company Overview. Cbscorporation.com, retrieved 23 November 2015.

[2] CBS Television Network Portfolio. Cbscorporation.com, retrieved 23 November 2015.

[3] CBS Television Stations Portfolio. Cbscorporation.com, retrieved 23 November 2015.

[4] CBS Corporation. Britannica.com, retrieved 23 November 2015.

[5] CBS Corporation Finances. Google Finance, retrieved 23 November 2015.

[6] CBS’ Third Quarter Results. Investors.cbscorporation.com, retrieved 23 November 2015.

[7] Broadcast Ratings Oct. 26 – Nov. 1. Tvbythenumbers.com, retrieved 23 November 2015.

[8] “‘Supergirl’ Soars to Big Ratings for CBS”. Money.cnn.com, retrieved 23 November 2015.

[9] “New Show Power Rankings, Week 5: ‘Supergirl’ is Flying Less High”. Tvbythenumbers.com, retrieved 23 November 2015.

[10] “CBS Pulls Terror Episodes of ‘Supergirl’ and ‘NCIS: Los Angeles’ After Paris Attacks”. Latimes.com, retrieved 23 November 2015.

[11] “CBS Starts Offering Its Signal Over the Web as Over-the-Top Gates Open”. Adage.com, retrieved 23 November 2015.

[12] CBS and Amazon Press Release. Cbscorporation.com, retrieved 23 November 2015.

[13] “Why CBS’s New Star Trek Show is a Glimpse Into TV’s Future”. Tv.com, retrieved 23 November 2015

[14] “Leslie Moonves Explains Why ‘Star Trek’ Went to CBS All Access”. Hollywoodreporter.com, retrieved 23 November 2015.

[15] “CBS is Bringing Back Star Trek, but it Won’t Air on TV”. Adweek.com, retrieved 23 November 2015.

[16] CBS Corporation Logo. Images.bwwstatic.com, retrieved 23 November 2015.

[17] Sumner M. Redstone Biography Page. Cbscorporation.com, retrieved 23 November 2015.

[18] Leslie Moonves Biography Page. Cbscorporation.com, retrieved 23 November 2015.

[19] Anthony G. Ambrosio Biography Page. Cbscorporation.com, retrieved 23 November 2015.

[20] CBS ‘Eye’ Logo. Hubmagazine.com, retrieved 23 November 2015.

[21] “‘Supergirl’ What You Can Expect This Season”. Cbs.com, retrieved 23 November 2015.

[22] CBS All Access Logo. Variety.com, retrieved 23 November 2015.

[23] Star Trek Image. Techtimes.com, retrieved 23 November 2015.

Paramount Pictures

Posted on April 17, 2015 by htfergus

by ARACELI GUTIERREZ

[25] Paramount Pictures Logo

PARAMOUNT PICTURES
5555 Melrose Ave, Los Angeles, CA
www.paramount.com

HISTORY

Paramount Pictures has been in show business for 103 years, making them one of America’s oldest motion picture companies. Adolph Zukor, Jesse L. Lasky and Cecil B. DeMille are credited as Paramount’s principal founding fathers. Today, this corporation is a subsidiary of Viacom, a global mass media firm. The company has produced classics like “Titanic”, which had a domestic gross of $658.6 million and worldwide gross of $2.18 billion [1].

Key Executives:

: [2] Brad Grey, Chairman & CEO

: [3] Rob Moore, Vice Chairman, Paramount Pictures

: [4] Frederick Huntsberry, Chief Operating Officer, Paramount Pictures

: [5] Marc Evans, President, Motion Picture Group at Paramount Pictures

: [6] Amy Powell, President, Paramount Television and Digital Entertainment

FINANCIALS

[7] “The SpongeBob Movie: Sponge Out of Water”

During this year’s first quarter, Paramount Pictures was ranked 5th for top grossing production companies, with a total gross of $274.6 million, which puts them in control of 9.8% of the current market share [8]. They hold an average gross of $39.2 million per release over the course of its 7 releases so far in 2015 [9][10]. Its second-highest grossing release, “Selma”, was a contender at the Academy Awards earlier this year. The movie made $50.8 million domestic. So far, “The SpongeBob Movie: Sponge Out of Water” is their biggest hit, with a domestic total of $161.3 million, more than double of its $74 million production budget. With a small production budget of $12 million, “Project Almanac” also did well with a $22.3 million domestic total.

[26] TubiTV

Paramount Pictures has seven future releases, one of them being animation, two action, and four of the horror/thriller genre [11]. Also, Tubi TV, a free but ad-supported streaming service, and Paramount Pictures joined a licensing agreement to bring more than 50 classic feature films from the studio’s library to the company’s video apps [12]. Some films featured on Tubi TV include fan-favorites such as “Top Gun”, “Basic Instinct”, “Star Trek: The Final Frontier”, and other recent releases from the past two years.

Their parent company, Viacom Inc., underwent some restructuring in March, which included cutting jobs, abandoning some acquired titles and reorganizing three of its domestic network groups into two new organizations [13]. Paramount Pictures took a related pre-tax charge of about $785 million by the end of the quarter (March 31).

MARCH MADNESS: NEW CHANGES

March was a busy month for Paramount Pictures.

On March 16, Paramount Pictures announced Marc Evans as the new president of Paramount’s Motion Picture Group to replace Adam Goodman, who was let go in early March [14]. Goodman had a year left on his contract. As a part of his exit package, Goodman was offered a production deal with Paramount. Evans has been a part of the Paramount family for 12 years now and recently served as president of production since 2010. Evans is expected to increase the studio’s output of feature film releases.

Paramount Pictures has a reputation for not making many movies. In recent years, the studio has gone months between major releases. For example, this year’s release calendar shows that there are five static months that separate the opening of the studio’s most recent film, “Hot Tub Time Machine 2,” a co-production with Metro-Goldwyn-Mayer, and its next opener, “Mission: Impossible 5,” which debuts on July 31 [15]. “Hot Tub Time Machine 2” received bad reviews and didn’t reach its production budget, considering that its domestic gross made only $12.3 million out of the $14 million budget [16].

Paramount, with a new switch up in its presidency, plans to change this by eventually raising the number of movies it runs annually from its current eight to 10-14 live-action titles plus an additional animated release. The studio seeks to maintain profit margins, which have plummeted party because of its discontinuation with Marvel Studios, DreamWorks Animation and Brad Pitt’s Plan B. Without these partnerships, Paramount lost a considerable deal of films [17]. Meanwhile, Paramount’s parent company, Viacom, issued major layoffs under pressure from ratings declines at its cable networks. Despite the studio’s stress over profitability, yearly profits have declined three years in a row, down 12% just last year [18]. This thin slate is also problematic because of the studio’s pending fixed overhead costs.

On March 17, the former president of worldwide home media distribution for Paramount Pictures, Dennis Maguire, stepped down [19]. Maguire’s departure was a result of the studio’s cut of 30-40 jobs across all departments as part of Viacom’s restructuring initiative. The Viacom Inc. unit named veteran executive Bob Buchi as the new replacement for Maguire in early April [20]. Buchi has a track record that speaks for itself. He has found great success in theatrical releases, acquisitions, family and television product. Also, Buchi was responsible for the strategic product marketing and management of the “Transformers,” “Star Trek,” “SpongeBob SquarePants” and “Paranormal Activity” franchises.

[28] Insurge Pictures

On March 23, Paramount Pictures dismantled their microbudget film branch Insurge Pictures. No longer a separate division, Insurge will still keep its name for use as a label on specific genres [21]. When launched in 2010, Amy Powell was named president of Insurge Pictures. Powell will now be relocated to focus on her TV and digital responsibilities as president of Paramount TV and Digital Entertainment. The other executives at Insurge Pictures will be integrated under Marc Evan’s film team.

The exec suite changes established in March will have a strong impact for months to follow; similarly in April.

On April 15, Elizabeth Raposo and Geoff Stier were promoted to be co-presidents of production [22]. Paramount is elevating Raposo from senior vice president to executive vice president. Stier already holds that title. These new positions put them on the same level as Peter Kang, who’s also executive vice president of production. Raposo has been commander on both the latest Mission: Impossible and Star Trek sequels. Again, these new promotions were made in effort of bringing forth a new strategy to bolster Paramount’s lineup.

PROJECTIONS FOR PARAMOUNT

[29] “Paramount Needs to Fatten Up Skimpy Film Slate” by Eddie Guy

With the new restructuring at Paramount, it is clear that they intend to make a strong comeback. With the dismissal of their last production chief Adam Goodman, they are now confiding in Marc Evans to increase their annual film slate. There is a search for new franchises, now that former money-bringing ones like “Star Trek” and “Transformers” are beginning to fade.

Brad Grey has also shown strong interest in bolstering the animation pipeline and restoring Paramount’s television initiatives [23]. Although these are their main focuses, Paramount faces a credibility problem to overcome, especially with their constant switchups in its executive board.

In the past, Grey has announced ambitious plans for Paramount’s annual slate, and has appointed well-qualified executives, with little accomplishments done by the end of their period at Paramount.

At this time, a studio resurgence is suitable since Wall Street suggests several corporate scenarios that may unravel near the “end of the Sumner Redstone era” [24]. According to some insiders, Redstone’s deep-seated personal ‘consiglieris’ (counselors, advisors) will ensure a smooth transition, although there are still corporate rivalries within the empire.

SOURCES

[1] Boxofficemojo.com,. (2015). Paramount All Time Box Office Results. Retrieved 17 April 2015

[2] Pener, D. (2015). Paramount Pictures’ Brad Grey Joins LACMA as Trustee (Exclusive). The Hollywood Reporter. Retrieved 17 April 2015

[3] Zimbio,. (2015). Rob Moore in Stars at the ‘Next Gen’ 20th Anniversary Gala. Retrieved 17 April 2015

[4] Zimbio,. (2015). Rob Moore in Stars at the ‘Next Gen’ 20th Anniversary Gala. Retrieved 17 April 2015

[5] Zimbio,. (2015). Marc Evans Photos: The Science & Technology Council Of AMPAS Presents “Visualize This”. Retrieved 17 April 2015

[6] Friedman, M., & Rose, R. (2015). 6 Ways to Be More Creative Every Day. Cosmopolitan. Retrieved 17 April 2015

[7] Collinson, G. (2015). New clip from The SpongeBob Movie: Sponge Out of Water. Flickering Myth. Retrieved 17 April 2015

[8] Boxofficemojo.com,. (2015). 2015 Market Share and Box Office Results by Movie Studio. Retrieved 17 April 2015

[9] Boxofficemojo.com,. (2015). 2015 Market Share and Box Office Results by Movie Studio. Retrieved 17 April 2015

[10] Boxofficemojo.com,. (2015). Paramount. Retrieved 17 April 2015

[11] Boxofficemojo.com,. (2015). Paramount Upcoming Releases. Retrieved 17 April 2015

[12] Digital Trends,. (2015). Paramount pictures licenses 50 more movies to free vod service Tubi TV. Retrieved 17 April 2015

[13] Nytimes.com,. (2015). Viacom to Cut Jobs, Abandon Titles, Reorganize Network Groups. Retrieved 17 April 2015

[14] Lang, B. (2015). Marc Evans Named Paramount Motion Picture Group President. Variety. Retrieved 17 April 2015

[15] Bart, P. (2015). Paramount Needs to Fatten Up Skimpy Film Slate. Variety. Retrieved 17 April 2015

[16] Boxofficemojo.com,. (2015). Hot Tub Time Machine 2 (2015) – Box Office Mojo. Retrieved 17 April 2015

[17] Bart, P. (2015). Paramount Needs to Fatten Up Skimpy Film Slate. Variety. Retrieved 17 April 2015

[18] Bart, P. (2015). Paramount Needs to Fatten Up Skimpy Film Slate. Variety. Retrieved 17 April 2015

[19] Pedersen, E., Pedersen, E., & Pedersen, E. (2015). Dennis Maguire Leaving Top Job At Paramount Home Entertainment. Deadline. Retrieved 17 April 2015

[20] McNary, D. (2015). Paramount Ups Bob Buchi to Worldwide Home Media Distribution Head. Variety. Retrieved 17 April 2015

[21] Kroll, J. (2015). Paramount’s Insurge Gets Absorbed; Bad Robot’s ‘The Cellar’ Moves to Big Studio. Variety. Retrieved 17 April 2015

[22] Jr, M. (2015). Paramount Ups Elizabeth Raposo To Executive Vice President. Deadline. Retrieved 17 April 2015,

[23] Bart, P. (2015). Paramount Needs to Fatten Up Skimpy Film Slate. Variety. Retrieved 17 April 2015

[24] Bart, P. (2015). Paramount Needs to Fatten Up Skimpy Film Slate. Variety. Retrieved 17 April 2015

[25] Filmbaza.net,. (2015). index_Galeria_logos P. Retrieved 17 April 2015

[26] YouTube,. (2015). Tubi TV Teaser. Retrieved 17 April 2015

[27] YouTube,. (2015). Hot Tub Time Machine 2 – Official Trailer 2. Retrieved 17 April 2015

[28] Bloody-disgusting.com,. (2015). Paramount Insurge Is Finally Making A Movie… –. Retrieved 17 April 2015

[29] Guy, E. (2015). Paramount Needs to Fatten Up Skimpy Film Slate. Variety. Retrieved 17 April 2015

Paramount Pictures

Posted on October 5, 2014 by bjyuran

by Brian Yuran

Paramount Pictures

Paramount Pictures Logo [1]

Contact Information: [2]

555 Melrose Avenue, Los Angeles, CA 90038

(323)-956-5000

Facebook: www.facebook.com/Paramount

Twitter: @paramountpics

http://www.paramount.com

About Paramount Pictures:

Founded in 1912, Paramount Pictures is the fifth oldest surviving film studio. Paramount specializes in film production, distribution, and digital entertainment. It has built its success on many hit films and franchises, such as Titanic, Indiana Jones, Star Trek, and Transformers. [3] In 1994, Paramount was purchased by Viacom for $8.28 billion. [4]

Key Executives: [5]

Brad Grey: Chairman and CEO

Rob Moore: Vice Chairman

Frederick Huntsberry: COO

Adam Goodman: President, Paramount Film Group

Financials:

Paramount Pictures’ 2013 estimated box office revenue was approximately $970 million. [6] Also, its 2013 market share was 10.8%. As of late, Paramount Pictures’ performance has not been ideal. While it was the most profitable of the major studios in 2011, it is currently last. However, Paramount has a business model to fix its recent slip. It plans on making less films and going for guaranteed profit. In fact, Paramount is only releasing 11 films from now on as opposed to 16 in previous years. The studio believes this new business model will work because its profit margin has been 5.5% or more for the past three years, up from 0.5% in 2008. [7] Through these new tactics, Paramount looks to best competitors Warner Bros., Fox, and The Walt Disney Company.

Right Here, Right Now:

Over the summer, Paramount Pictures released the popular franchise films, Teenage Mutant Ninja Turtles and Transformers: Age of Extinction. Paramount’s fall season is slow as it is only releasing Interstellar and Men, Women, & Children.

Transformers: Age of Extinction

MV5BMjEwNTg1MTA5Nl5BMl5BanBnXkFtZTgwOTg2OTM4MTE@._V1_SX640_SY720_

Transformers: Age of Extinction Official Poster [8]

Transformers: Age of Extinction dominated the box office, despite negative reviews. It currently holds an 18% approval rating on Rotten Tomatoes. [9] During its opening weekend, the film grossed $138,345,769 million, giving it the 29th biggest opening of all time. Internationally, the film crossed the $1 billion mark. It has become the highest-grossing film in Chinese film history, generating over $300 million in revenue. [10] Many studios like Paramount have been setting films overseas to appeal to the international market.

Teenage Mutant Ninja Turtles

Teenage Mutant Ninja Turtles: Michelangelo [11]

Paramount distributed Teenage Mutant Ninja Turtles, a joint Nickelodeon Movies and Platinum Dunes production, in August. The movie focuses on the origin story of the Ninja Turtles and their quest to defeat the evil Shredder. [12] Directed by Jonathan Liebesman and produced by Michael Bay, Teenage Mutant Ninja Turtles was major financial success.

It grossed $93.7 million globally during its opening weekend. Domestically, it had an opening of $65 million in 3,845 theaters. To date, the film has grossed over $400 million at the international box office. [13] Teenage Mutant Ninja Turtles had the fourth biggest box office debut ever during the month of August. As a result, a sequel has been ordered for June 3rd, 2016. [14]

Men, Women, & Children

Adam Sandler in Men, Women, & Children [15]

Directed by Jason Reitman, Men, Women, & Children tells the story of a group of parents and high school students who face the consequences of the power of the Internet. [16] It has only grossed $705,908, which is substantially less than its $16 million budget. It is on track to be a major flop. In its wide release it only earned $306,367. Men, Women, & Children had the fifth worst wide release opening to a movie released on 600 screens. [17] Critical reviews have been negative with a 29% approval rating on Rotten Tomatoes. [18]

The negative buzz around the film is shocking as the topic very much pertains to the present. The internet has become such an integral part of all our lives. Also, the cast features A-list actors, such as Adam Sandler, Jennifer Garner, and Judy Greer. In fact, Sandler has been a huge box office draw for the past 15 years; his movies have grossed nearly $4 billion at the box office. [19] Even he could not salvage the film. Furthermore, the main issue was that the plot lines between the characters did not intertwine strongly. There was a huge opportunity to make this film great, but it was unfortunately bland and lacking in aesthetic value according to Chief Film Critic Justin Chang of Variety. [20]

Interstellar:

Interstellar Movie Poster [21]

Directed and co-written by Christopher Nolan and starring Matthew McConaughey and Anne Hathaway, Interstellar focuses on a team of individuals who search for a habitable planet that will allow humanity to survive. [22] It is maybe Nolan’s most daring film yet as it combines stunning visuals and a puzzling story with a solid family dynamic. Nolan borrowed many thematic elements from 2001: A Space Odyssey. For instance, he pays homage to the black monolith and computer HAL from 2001: A Space Odyssey. Nowadays, it is rare to see a three hour movie, like Interstellar, but most critics are not complaining. A few have not been in love with the film like Joe McGovern of Entertainment Weekly, who gave the film a B- rating. [23] However, most of the other reviews have been more positive as the film currently holds a 9.0 rating on IMDB. [24]

Paramount is only handling the domestic release of Interstellar, while Warner Bros. takes care of the international distribution. [25] It grossed $61,837,040 domestically in its opening weekend, but a whopping $144,737,040 worldwide, which nearly surpassed its $165 million budget. By its second week in theaters, Interstellar grossed over $300 million ($321.9 million to be exact) globally. [26] Domestically in its second week, it made $29.2 million, for a domestic total of $97.8 million as it fell 39%. Over the weekend, it crossed the $500 million mark worldwide. [27]

In Other News

In 2014, Paramount Pictures became the first major studio to distribute all its content digitally. Also, Paramount has created a new website that enables people to stream movies right from its site so it can funnel money directly back into corporate headquarters, rather than dealing with websites like Amazon Prime. [28]

In addition, Paramount has been in a tireless legal battle with investors who claim they never received their money back from projects such as Mean Girls and The Manchurian Candidate. The investors are suing to get back $40 million of their investment. The court concluded that Paramount is off the hook and not responsible. [29]

Looking Forward:

Unlike the fall season, Paramount’s winter film slate will be much busier with the releases of highly anticipated films, The Gambler (2014), Top Five, and The Spongebob Movie: Sponge Out Of Water.

The Gambler (2014) Trailer [30]

The Gambler (2014) is Mark Wahlberg‘s latest film, in which his character, Jim Bennett, borrows money from a gangster and puts his life up as collateral. It is a remake of the 1974 film of the same name. [31]

Top Five Trailer [32]

Top Five is a comedy film written and directed by Chris Rock. It has a planned release date of December 12th, 2014. It currently holds a stellar 92% approval rating on Rotten Tomatoes. [33]

The Spongebob Movie: Sponge Out Of Water Trailer [34]

The Spongebob Movie: Sponge Out Of Water is planned to be one of Paramount’s biggest hits of the winter, as it will attract young fans and older fans who grew up viewing the television show.

Paramount’s future appears promising with the other releases of Selma, Hot Tub Time Machine 2, and Project Almanac, which will be presented in a found footage style. [35] Selma is expected to generate much Oscar talk.

Sources:

[1] Paramount Logo, Paramount.com, RT: 11/10/14

[2] Paramount Contact Information, Paramount.com, RT: 11/12/14

[3] Film Franchises, Paramount.com, RT: 11/12/14

[4] “Viacom To Announce Deal To Purchase Paramount”, The New York Times, 9/12/93, RT: 11/12/14

[5] Key Executives, Paramount.com, RT: 11/10/14

[6] Paramount Revenue, Boxofficemojo.com, RT: 11/08/14

[7] New Business Model, The New York Times, 12/22/13, RT: 11/09/14

[8] Transformers: Age of Extinction Poster, IMDB, RT: 11/08/14

[9] Transformers: Age of Extinction Review, Rotten Tomatoes, RT: 11/11/14

[10] Transformers: Age of Extinction in China, Deadline.com, 8/3/14, RT: 11/12/14

[11] Michelangelo Photo, Screenrant.com, RT: 11/07/14

[12] Teenage Mutant Ninja Turtles, IMDB, RT: 11/09/14

[13] “Ninja Turtles Cracks $400 Million”, Variety.com, 11/02/14, RT: 11/10/14

[14] Teenage Mutant Ninja Turtles Sequel Announced, Variety.com, 8/10/14, RT: 11/11/14

[15] “Adam Sandler Leads Sexually Charged Dramedy”, The New York Post, 9/30/14, RT: 11/10/14

[16] Men, Women, & Children Summary, Time.com, RT: 11/10/14

[17] Men, Women, & Children Flop, Thewrap.com, RT: 11/11/14

[18] Men, Women, & Children Rating, Rotten Tomatoes, RT: 11/12/14

[19] Adam Sandler Box Office, The New York Times, 9/30/14, RT: 11/09/14

[20] Justin Chang, Variety.com, 09/06/14, RT: 11/10/14

[21] Interstellar Photo, Hollywoodreporter.com, RT: 11/11/14

[22] Interstellar Info, RogerEbert.com, RT: 11/16/14

[23] Joe McGovern, Entertainment Weekly, 11/19/14, RT: 11/19/14

[24] Interstellar Rating, IMDB, RT: 11/19/14

[25] Interstellar Distribution, Variety.com, 11/16/14, RT: 11/19/14

[26] Interstellar Box Office, Boxofficemojo.com, RT: 11/20/14

[27] Interstellar’s Splash, Deadline.com, RT: 11/21/14

[28] Paramount Streaming Service, Theverge.com, RT: 11/06/14

[29] “Paramount Pictures, Movie Investors in Mean Fight”, The Wall Street Journal, 10/26/14, RT: 11/18/14

[30] The Gambler (2014) Trailer, Youtube.com, RT: 11/18/14

[31] The Gambler (2014), IMDB, RT: 11/18/14

[32] Top Five Trailer, Youtube.com, RT: 11/18/14

[33] Top Five Rating, Rotten Tomatoes, RT: 11/18/14

[34] The Spongebob Movie: Sponge Out Of Water Trailer, Youtube.com, RT: 11/17/14

[35] Paramount Future Releases, Deadline.com, RT: 11/10/14

Viacom

Posted on April 18, 2014 by Samantha Mackoff

By Sam Mackoff

[1] Viacom Logo

ABOUT VIACOM

Viacom, short for Video and Audio Communications, is a mass media company that produces content globally across television, movies, online and mobile platforms. Viacom’s media networks reach about 700 million global subscribers, making it one of the world’s largest media conglomerate [2]. Viacom operates about 170 leading entertainment brands including MTV Networks, VH1, BET Networks, Comedy Central, CMT, SPIKE, Nickelodeon Networks, Paramount Pictures and more [3].

Television Networks

[4] Viacom’s Media Brands

Viacom has a large variety of networks that represent a diverse collection of programming. From Nickelodeon, the leading brand in children’s entertainment, to Comedy Central, the number one brand in comedic television, Viacom continues to produce original content that is relevant to all different audience members [4]. Some of Viacom’s leading shows are Nickelodeon’s SpongeBob SquarePants, MTV’s Teen Wolf and Awkward, Comedy Central’s South Park and many more [5].

Film

[6] Paramount Pictures Logo

Paramount Pictures Corporation is a production and distribution studio for film. It is a subsidiary of Viacom. Paramount distributes content from DreamWorks Animation, Paramount Pictures, Paramount Vantage, Paramount Classics, Marvel Studios, MTV Films and Nickelodeon Movies [4]. Paramount is ranked as the fourth highest grossing film distributor [7]. Some of Paramount’s notable films are, “Transformers”, “Indiana Jones”, “Star Trek”, “Titanic”, and “Forrest Gump” [8].

FINANCIALS

Viacom is a publicly held. This year, Viacom did well financially with its media networks revenue, but did not do well financially in film entertainment. The media networks revenue had a $462 million increase to $9.7 billion by the end of 2013 [9]. The film entertainment revenues had a $538 million decrease from the previous year to $4.3 billion by the end of 2013 [9]. Viacom’s net earnings still increased 2% from 2012 to 2013, from $2.3 billion in 2012 to $2.4 billion in 2013 [9].

KEY EXECUTIVES

[10] Philippe Dauman,
President and Chief Executive Officer

[11] Thomas E. Dooley,
Chief Operating Officer

RECENT NEWS
Viacom and Google Call a Truce

[12] Google Vs. Viacom

After seven years of battling in court, Viacom and Google have settled the copyright infringement lawsuit, in which neither company exchanged money to the other. Viacom filed a $1 billion lawsuit in 2007 against YouTube, which is owned by Google, stating that there were billions of dollars in damages for copyright infringement by uploading unauthorized clips from Viacom programming. After years of arguing, Viacom and YouTube released a settlement statement saying, “This settlement reflects the growing collaborative dialogue between our two companies on important opportunities, and we look forward to working more closely together” [13].

Viacom Teams Up with Tumblr

[14] Tumblr and Viacom Partnership

Viacom announced an exclusive partnership with the popular blogging website, Tumblr. The two companies together will offer co-branded campaigns and content for shows and events for Viacom’s networks through the 2014 Upfront Season. This partnership marks Viacom as the first television programmer to develop a marketing partnership with Tumblr. Viacom’s partnership with Tumblr creates a unique opportunity for Viacom to use this creative platform with its advertisers in order to reach a large audience because of its major social activity. On the consumer end, it allows users to view content in a fun and interactive way [15].

RELEASES

[16] “The Wolf of Wall Street”, directed by Martin Scorsese

The Wolf of Wall Street

The dark comedy, “The Wolf of Wall Street”, directed by Martin Scorsese and starring Leonardo DiCaprio, is based on the true story of Jordan Belfort’s life. The film takes you through the New York stockbroker’s journey from rags to riches, starting in penny stocks to running an extremely successful firm. This film has had major success worldwide. The high admiration has earned the film a Golden Globe and five Academy Award nominations [17]. Surpassing all Christmas sales in theaters on its holiday release date [18], the film made $10 million on its opening day and over $18 million on its opening weekend [19]. This film has accumulated grosses of $116.9 million domestically and $272.7 million in the foreign market [19].

[20] “Noah”, directed by Darren Aronofsky

Noah

The recent release of the biblical inspired film, “Noah”, directed by Darren Aronofsky and starring Russell Crowe, is inspired by the biblical story of Noah’s Ark. Noah is chosen by God to take on a mission to rescue the innocent before an apocalyptic flood hits the world. This film ranked #1 at the box office on its opening weekend on March 28^th [21]. “Noah” brought in a diverse audience including men and women of all ages that were Christian, Catholic Latino and African American [22]. “Noah” has faced a sizable decline with a 68% drop since its release [23]. Predictions say that this number will increase during the weekend of Easter because of the faith based audience [24]. “Noah” has made $93.3 million domestically and $197.4 million in the foreign market [21].

UPCOMING RELEASES

Nickelodeon Introduces a New Awards Show

8-Kids-Choice-Sports-Awards-2014-350x348

[25] Michael Strahan, Future Host of Kids Choice Sports

Nickelodeon announced a new award show called Kids Choice Sports, hosted by former football player, Michael Strahan, set to debut this summer. Kids Choice Sports give viewers the opportunity to have a voice in the show by voting for their favorite teams, players and sports moments as well as selecting the stars to get slimed. In additions to the awards, the event will also have a musical performance, competitions against athletes and slimed filled sports stunts [26]. Kids Choice Sports has the potential to bring in a whole new audience of parents and children who are interested in sports, as well as other viewers who want to be a part of the additional events of the awards show.

Candid Camera Returns After 66 Years

: [27] Allen Funt, the Original Host of Candid Camera

TV Land announced that it is bringing back a new version of the 1940’s show, Candid Camera. Candid Camera is a show that captures the reactions of people in unusual situations using hidden cameras. Peter Funt, the son of the host and creator of the original show, will be co-producing Candid Camera. There are 10 new episodes that are set to air this summer [28].

Transformers To Release Fourth Film

The fourth Transformers film called, “Transformers: Age of Extinction”, is hitting the theater this summer. This film was directed by Michael Bay and has notable actors staring in it such as Mark Wahlberg, Nicola Peltz, and Jack Reynor [29]. This popular franchise has earned $2.6 billion in the global box office. The bar for this film was set very high after the last film, “Transformers: Dark of the Moon”, earning $1.1 billion globally. This film is set to release June 27^th [30].

Trailer [31]

Teenage Mutant Ninja Turtles Recreated in a Live Action Film

“Teenage Mutant Ninja Turtles” is returning to the screen in a live action film this summer. Producer Michael Bay and director Jonathan Liesmasman, are working together to recreate the story that was originally based off of a comic series [32]. Rob Moore, vice chairman of Paramount said, “Michael Bay is committed to making sure young audiences have a reason to flock back to your theaters” [33]. This action comedy film is about four trained ninja turtles that work together to fight off evil. This summer blockbuster, starring Megan Fox, Noel Fisher, Will Arnet, Jeremy Howard and Alan Ritchso, is set to release August 8^th [32].

Trailer [34]

Sources

[1] Viacom’s Logo, Adweek.com, RT: 4/18/2014

[2] About Viacom, Viacom.com, RT: 4/18/2014

[3] “Viacom: Veteran Leading the Way”, Investing Daily, 12/31/2013, RT: 4/17/2014

[4] Viacom Brands, Viacom.com, RT: 4/18/2014

[5] Most Popular TV Shows, TV.com, RT: 4/18/2014

[6] Paramount Pictures Logo, Nickelodeon.Wikia.com, RT: 4/18/14

[7] Leading Distributors- 1995-2014, The-Numbers.com, RT: 4/18/2014

[8] Paramount All Time Box Office Results, BoxOfficeMojo.com, RT: 4/18/2014

[9] Viacom Inc.- Annual Report, Viacom.com, RT: 4/19/2014

[10] Philippe Dauman, Trialx.com, RT: 4/19/2014

[11] Thomas E. Dooley, CNN.com, RT: 4/19/2014

[13] “Google and Viacom Settle Copyright-Infringement Lawsuit over YouTube”, Variety, 3/18/2014, RT: 4/19/2014

[14] Viacom and Tumblr, YourNewSticker.com, RT: 4/19/2014

[15] “Yahoo’s Tumblr First TV Ad Deal Is with Viacom”, Variety, 3/20/2014, RT: 4/19/2014

[16] Wolf of Wall Street Poster, UBCFilmSociety.com, RT: 4/19/2014

[17] Wolf of Wall Street Awards, IMDB.com, RT: 4/19/2014

[18] “‘Wolf of Wall Street’ Poised for No. 1 at Christmas Box Office with $10 Million”, Variety, 12/25/13, RT: 4/19/14

[19] Box Office Results, BoxOfficeMojo.com, RT: 4/19/2014

[20] Noah Poster, MovieFanatic.com, RT: 4/19/2014

[21] Box Office Results, BoxOfficeMojo.com, RT: 4/19/14

[22] “‘Noah’ sails to estimated $44-Million Opening at Box Office”, Los Angeles Times, 3/30/2014, RT: 4/19/14

[23] “North America: ‘Captain America: The Winter Soldier’ Sets New April Record with $96.2M”, BoxOffice.com, 4/6/14, RT: 4/19/14

[24] “‘Heaven is for Real’ Posts Strong Opening Day Returns”, BoxOffice.com, 4/17/14, RT: 4/19/2014

[25] Kids Choice Sports Picture, TVByTheNumbers.zap2it.com, RT: 4/20/14

[26] “Nick Launching Sports Award Show”, BigStory.ap.org, 3/13/214, RT: 4/20/14

[27] Allen Funt, rtvfmediastudies.tcu.edu, RT: 4/20/14

[28] “Candid Camera: TV Land Reviving Classic Series for Summer”, TVSeriesFinale.com, 4/9/14, RT: 4/20/14

[29] Transformers Cast and Crew, IMDB.com, RT: 4/20/14

[30] “‘Transformers: Age of Extinction’ to Kick Start New Trilogy”, Variety, 4/11/14, RT: 4/20/14

[31] Transformers: Age of Extinction Trailer, Youtube, 3/5/2014, RT: 4/20/2014

[32] Teenage Mutant Ninja Turtles Cast and Crew, IMDB.com, RT: 4/20/14

[33] “Paramount Kicks Off CinemaCon With ‘Ninja Turtles,’ ‘Transformers’ Footage”, Variety, 3/24/14, RT: 4/20/14

[34] Teenage Mutant Ninja Turtle Trailer, Youtube, 3/27/2014, RT: 4/20/2014

Paramount Pictures

Posted on November 1, 2013 by Shaugnessy Elsroth

By Shaugnessy Elsroth

Paramount Pictures Logo [19]

Paramount Pictures Corporation

5555 Melrose Avenue
Hollywood, CA 90038
323.956.5000
www.paramount.com

A Brief Overview

Adolph Zukor – Founder [20]

Paramount Pictures Corporation is a subsidiary of the top ranked media firm Viacom. It globally produces and distributes filmed entertainment. The corporation was founded in 1912 by Adolph Zukor and was originally known as the Famous Players Film Company. In 1994, Viacom acquired Famous Players and renamed it to Paramount Pictures. The company annually releases twelve different movies and distributes them through its Paramount Home Entertainment. 2012 marked Paramount’s 100th year anniversary and despite being one of the oldest motion picture companies in America, they show no signs of slowing down any time soon. [1] [2]

Key Executives

Brad Grey – CEO [21]

Brad Grey

Grey is the Chairman and Chief Executive Officer for Paramount Pictures Corporation and has held the position since 2005. He is in charge of all development and production generated by Paramount Motion Picture Group. Aside from Paramount Pictures, the Group includes Paramount Vantage and Insurge Pictures. [3]

Mark Badagliacca – CFO [22]

Mark Badagliacca

Since 2000, Badagliacca has served as Paramount Pictures Corporation‘s Executive Vice President and Chief Financial Officer. He is in control of the finances, treasury, accounting and financial planning for the corporate company. [4]

Fredrick Huntsberry – COO [23]

Fredrick Huntsberry

Huntsberry started his position as the Chief Operating Officer for Paramount Pictures Corporation in 2006. As the C.O.O, he manages the planning and operations for the studio, including their financial department, IT department, and human resources. [5]

In Memory Of

A. C. Lyles

A. C. Lyles [24]

On September 27, 2013, Paramount‘s well-known producer and employee of over eighty-five years, Andrew Craddock Lyles, passed away at the age of 95. Lyles’ affiliation with the company began when he was only 10 years old, as he handed out fliers for a local theatre owned by Paramount in his hometown in Florida. His career in Hollywood began when he started working in the mail room at Paramount. He later moved up to become a studio publicist and further onto a producer. His wife, Martha Vickers, survives him and has asked for donations in honor of her husband to be sent to the Motion Picture Fund. [6]

In the News

End of Summer Double Feature Special

Double Feature Special Promo [25]

From August 30^th to September 5^th, Paramount Pictures Corporation offered moviegoers a special double feature experience to see two of its big summer blockbuster hits, Star Trek Into Darkness and World War Z for the price of one ticket. Select theaters offered this limited opportunity in both 2D and RealD 3D; AMC Theatres, Carmike Cinemas, Marcus Theatres, and Regal Cinemas. [7] [8] [9]

For an external link to view this trailer, click here. [26]

Star Trek Into Darkness originally came out May 16 and during its opening weekend it generated $70,165,559 in the domestic box office. From opening weekend to August 25 it brought in $227,377,844. The weekend before this special double feature only added $106,356 to the total revenue, but with the introduction of the two for one deal, the weekend from August 30 to September 2 added $1,056,014 to their overall gross, increasing the total profits to reach $228,756,232. [10]

For an external link to view this trailer, click here. [27]

World War Z was released on June 21 and brought $66,411,834 in sales during its first weekend at the domestic box office. Up until August 30, $198,854,941 was generated for its revenue. The weekend before the special feature produced a small profit of only $314,920. With the introduction of the two for one deal however, the weekend of September 3 increased the gross income with an additional $1,650,374. Ultimately, after October 6, World War Z’s overall revenue totaled to $202, 349,504. [11]

Bad Grandpa

Bad Grandpa Advertisement [28]

Paramount Pictures Corporation‘s most recent comedy, Jackass Presents: Bad Grandpa was released on October 25. The movie is the fourth installment in the Jackass movie series, which is based off of the hit MTV reality series produced by DickhouseTV, where the cast is known for their self-injuring stunts and pranks. Johnny Knoxville stars as the lead character, Irving Zisman, who takes a road trip with his grandson and ridiculousness ensues.

For an external link to view this trailer, click here. [29]

The film collected $32,055,177 in its opening weekend, toppling Warner Bros.‘s drama Gravity, which only raked in $20,135,387 that weekend. [12] [13] Analysts were waiting for something to take out Gravity, since it had stayed at the top of the movie charts for its first three weeks, and Bad Grandpa did the job. After four weeks in theaters, Bad Grandpa has thus far accumulated $90,202,000, which is just shy of its $100 million goal. [12] [14]

Trimming Positions

Paramount Pictures California Headquarters [30]

In the beginning of October, Paramount Pictures stated that 110 job cuts will be made spanning its worldwide offices. In a recent statement, Chief Operating Officer Fredrick Hunstberry announced that reductions are being made to five percent of the company’s 2,200-person workforce. [15] The departments impacted are finance, human resources, and information technology, international home-media distribution, legal and marketing. [16] The company’s intent is to reorganize the corporation in order to better adapt themselves to the film industry’s increasing competition. [15]

What’s Coming Up?

Release Date Change

The Wolf of Wall Street Promo [31]

The Wolf of Wall Street is Leonardo DiCaprio’s latest movie where he plays the wealthy stockbroker, Jordan Belfort. Over Belfort’s years as a swindler, he developed a serious drug addiction, getting wrapped up in the rich party lifestyle and refused to cooperate in a large fraud case pertaining to corruption on Wall Street. Martin Scorsese is the director of this black comedy, which is based on Belfort’s self-titled memoir. Jonah Hill and Matthew McConaughey are among other cast members. [17]

For an external link to view this trailer, click here. [32]

The film was originally set to be released November 15, and has since been changed to come out in theaters on Christmas day, December 25. [18] The purpose of the set back is due to issues surrounding the movies long length of three hours, as well as a debate pertaining to its potential NC-17 rating. As a result of the setback, other studios are left scrambling to refigure their movie schedules. Sony has pushed back its release date for The Monuments Men from December 18 to February 7^th of next year. The RoboCop remake has thus been postponed and will now be coming out in theaters on February 12^th. For Paramount, their initial holiday movie Jack Ryan: Shadow Recruit, is now set to come out January 7, 2014. Ultimately, the process of changing one release date shows how problematic and chaotic the procedure for movie scheduling is during “Oscar season”. [18]

Sources

1) http://www.paramount.com/100-years-paramount/paramount-story
Retrieved September 8, 2013

2) http://www.hoovers.com/company-information/cs/company-profile.Paramount_Pictures_Corporation.454f21dcb6c08c2b.html
Retrieved September 8, 2013

3) http://www.paramount.com/inside-studio/studio/executives/meet-executives/brad-grey
Retrieved September 8, 2013

4) http://www.paramount.com/inside-studio/studio/executives/division-executives/mark-badagilacca
Retrieved September 8, 2013

5) http://www.paramount.com/inside-studio/studio/executives/meet-executives/fedrick-huntsberry
Retrieved September 8, 2013

6) http://variety.com/2013/film/news/paramounts-longest-employee-a-c-lyles-dies-at-95-1200682146/
Retrieved October 10, 2013

7) http://www.marketwatch.com/story/paramount-pictures-and-leading-exhibitors-announce-star-trek-into-darkness-and-world-war-z-double-feature-2013-08-27
Retrieved September 8, 2013

8) http://www.paramount.com/news-and-social-media/news-and-press-releases/paramount-pictures-and-leading-exhibitors-announce
Retrieved September 8, 2013

9) http://blogs.wsj.com/speakeasy/2013/08/27/star-trek-world-war-z-bring-back-double-feature/
Retrieved September 8, 2013

10) http://www.boxofficemojo.com/movies/?page=weekend&id=startrek12.htm
Retrieved November 15, 2013

11) http://www.boxofficemojo.com/movies/?page=weekend&id=worldwarz.htm
Retrieved November 15, 2013

12) http://www.boxofficemojo.com/movies/?page=weekend&id=badgrandpa.htm
Retrieved November 18, 2013

13) http://www.boxofficemojo.com/movies/?page=weekend&id=gravity.htm
Retrieved November 15, 2013

14) http://www.bloomberg.com/news/2013-10-27/-jackass-presents-bad-grandpa-unseats-gravity-at-box-office.html
Retrieved November 9, 2013

15) http://ca.news.yahoo.com/viacoms-paramount-pictures-trim-110-positions-5-per-231256454–finance.html
Retrieved October 10, 2013

16) http://www.bloomberg.com/news/2013-10-01/viacom-s-paramount-film-unit-cites-competition-for-110-job-cuts.html
Retrieved October 10, 2013

17) http://www.thewolfofwallstreet.com
Retrieved November 15, 2013

18) http://www.forbes.com/sites/scottmendelson/2013/10/28/leonardo-dicaprios-the-wolf-of-wall-street-causes-release-date-musical-chairs/
Retrieved November 9, 2013

19) http://www.jennielsen.com/wp-content/uploads/2012/12/Paramount-Pictures-Logo.jpg
Retrieved November 17, 2013

20) http://paramount.com-beta.com/admin/uploads/General_Info/Adolph_Zukor_2.jpg
Retrieved November 17, 2013

21) http://www1.pictures.gi.zimbio.com/Brad+Grey+Paramount+Vantage+Premiere+Mighty+jJ5m5KVsU9xl.jpg
Retrieved November 17, 2013

22) http://www.paramount.com/sites/default/files/styles/large/public/mark-badagliacca.jpg?itok=jWtDpIeh
Retrieved November 17, 2013

23) http://www.planningreport.com/files/styles/article_thumbnail/public/field/image/Huntsberry,%20Frederick.jpg?itok=tnyFF0Or
Retrieved November 17, 2013

24) http://www.hollywoodreporter.com/sites/default/files/imagecache/blog_post_349_width/2012/04/lyles_a.jpg
Retrieved November 17, 2013

25) http://wpc.556e.edgecastcdn.net/80556E/img.news/NEhkyiViSKxhlh_1_3.jpg
Retrieved November 17, 2013

26) http://www.youtube.com/watch?v=r5gdbUC9mWU
Retrieved November 17, 2013

27) http://www.youtube.com/watch?v=Md6Dvxdr0AQ
Retrieved November 17, 2013

28) http://static.squarespace.com/static/51b3dc8ee4b051b96ceb10de/t/52376e8de4b072186ca877ea/1379364496981/hr_Jackass_Presents-_Bad_Grandpa_6.jpg
Retrieved November 17, 2013

29) http://www.youtube.com/watch?v=tctgUr147zA
Retrieved November 17, 2013

30) http://cdn.videogum.com/files/2011/09/paramount_pictures.jpg
Retrieved November 17, 2013

31) http://www.cinemablend.com/images/news/38097/_1371450399.jpg
Retrieved November 17, 2013

32) http://www.youtube.com/watch?v=iszwuX1AK6A
Retrieved November 17, 2013

Paramount Pictures

Posted on April 9, 2013 by John Peter Amato Jr

Paramount’s Logo
Courtesy: jennielsen.com

Paramount Pictures
5555 Melrose Ave, Los Angeles, CA 90038
(323) 956-8398

Paramount Pictures is the fifth oldest film studio in America. It is a Viacom company, and with over 1,000 titles and numerous awards, it continues to produce entertaining, lucrative, and successful content. Divisions within Paramount include Paramount Vantage, Paramount Home Entertainment, Paramount Digital Entertainment, Paramount Pictures International, Paramount Licensing Inc, Paramount Studio Group, Worldwide Television Distribution, Paramount Famous Production, and Paramount Parks and Resorts [10].

Brad Grey, C.E.O. and chairman of Paramount Pictures, has held his positions since 2005.

Brad Grey, C.E.O., Chairman, Paramount Pictures
Courtesy: hollywoodreporter.com

After succeeding Sherry Lansing, Grey is responsible for 8 of Paramount’s top 10 highest grossing films of all time, including the Transformers series, Star Trek, Iron Man 1 & 2, Shrek the Third, and Indiana Jones and the Kingdom of the Crystal Skull.

Paramount takes advantage of its rich historical value and prime location. It is the last remaining studio in the Hollywood neighborhood of Los Angeles.The studio hosts tours and many events within the studio. It is a major tourist destination in Los Angeles. An intimate tour of the studio leaves a visitor with a sense of the 100 year Hollywood history Paramount has to offer. Visiting offers opportunity to see where some of the most celebrated films and TV shows of all time were produced [4].

Paramount Studios
Courtesy: flickr

HERE AND NOW

G.I. Joe: Retaliation Film Poster
Courtesy: collider.com

Paramount is notorious for their highly grossing blockbuster films. Currently sitting at the top of the box office is Paramount Picture’s G.I. Joe: Retaliation. This science-fiction action, starring Dwayne Johnson, Bruce Willis, and Channing Tatum, has already grossed $86.4M [8]. Despite the criticisms of the movie from fans and authors on websites such as rottentomato.com, the studio has still benefited from a lucrative return on their mediocre sequel to G.I. Joe: The Rise of Cobra. Scott Mendelson, a box office pundit and film market analyst, describes Paramount’s success:

Paramount did a few very smart things during the production of this Jon Chu-helmed sequel. In fact, other than the fact that it’s not a very good movie (arguably the hardest variable to plan on, natch), Paramount Pictures and MGM’s handling of G.I. Joe: Retaliation may be a primer on how to successfully launch a tentpole film in today’s marketplace [3].

Paramount held off on the release of the movie, which was planned to go into theaters in June 2012. Fast forward 9 months to March 2013, add in increased 3D ticket prices with Paramount’s decision to adapt the film to 3D, and G.I. Joe: Retaliation has pulled in $233M and counting worldwide. Because the international market went for the 3D option, the decision to wait 9 months to convert the movie into 3D really paid off [3].

“The Rock,” Dwayne Johnson
Courtesy: businessinsider.com

The success can also be attributed to the films’s low budget and the decision not to reshoot parts of the film. With $233M made on worldwide sales, Paramount has already begun profiting heavily from the movie. Increasing its moderate $130M budget would not have made it an exponentially more entertaining film, according to Mendelson [8][3]. By sticking to its budget, appropriating 9 months for the transition to 3D, and refraining from taking exessive reshoots during post production, this mediocre sequel translated into a lucrative worldwide film.

JUST AROUND THE BEND

Upcoming on Paramount’s agenda is the release of some huge titles. Star Trek Into the Darkness is set to release on May 17 [10]. This sequel is being directed and produced by J.J Abrams, the man who previously produced and directed the recent 2009 Star Trek.

Star Trek Into the Darkness Film Poster
Courtesy: taylormarsh.com

There are high expectations for this Paramount Picture franchise. Because Star Trek is such a storied franchise, fanatics are concerned about the anagonist’s role as well as overall expectations for the film. Benedict Cumberbatch, the man purportedly playing the role of “Khan,” speaks to these concerns [7]:

“That way madness lies… I think that’s the thing, isn’t it? If you have an over preoccupation with perception and trying to please people’s expectations, then you can go mad. We’ve got J.J. Abrams, and he’s already beautifully cracked that nut in the first film, and I think it pleased a lot of the varying camps: people who were coming to the franchise for the first time, the J.J. Abrams fans and the Star Trek fans, so that was a big comfort to me [2].

Paramount hopes to capitalize on the excitement of the film following the extremely successful 2009 Star Trek that found its way into the top 10 highest grossing films in Paramount history.

FURTHER DOWN THE LINE
There are two films Paramount is set to release within the next six months that have gained the attention of film-fanatics.With the phenomenon of AMC’s The Walking Dead, Paramount is “feeding” on America’s cultural fetish with zombies in Marc Forster’s apocalyptic horror film World War Z starring Brad Pitt [10].

World War Z Film Poster
Courtesy: movienewz.com

Set to release on June 21, there have been some setbacks during production and a reported thrift between Pitt and Forster. After initial production had finished, this $125M budget film had to reshoot for seven weeks and its entire third act was rewritten [9]. Regardless, Paramount has high expectations for this gutty apocalyptic film, hoping it will be a summer blockbuster.

After the success and popularity of the 2004 film Anchorman: The Legend of Ron Burgundy, news of the sequel has been highly anticipated. Starring Will Ferrell, this goofy comedy’s plot is still up in the air. Anchorman The Legend Continues is set to release on December 20, and fans are gearing up for another round of laughs [10].

Anchorman The Legend Continues Film Poster
Courtesy: Wikipedia.com

Paramount’s executive decisions to make these movie sequels shows the studio’s main goal-to make successful, lucrative films. By taking advantage of names like Will Ferrell in the upcoming Anchorman, franchise names like Star Trek, and cultural fetishes like zombie apocalypses, Paramount hedges their bets with expected profitable films.

PARAMOUNT’s GLOBAL REACH
In one of the most luxurious places in the world, Paramount Hotels and Resorts has partnered with the United Arab Emirates-based luxury developer DAMAC Properties to build a 540 room hotel in Dubai. This building, DAMAC Towers by Paramount, acts as a gateway for Paramount to spread their media content around the globe. The hotel will offer residences as well as temporary stays [1].

DAMAC Towers by Paramount
Courtesy: damacproperties.com

It will feature Paramount themed restaurants, bars, swimming pools, and contain a movie theater. The rooms will also have the accommodation to access exclussive Paramount films. According to initial reports, the Dubai venture has been a success, with the first level of residences already sold out. Construction is projected to be finished by the end of 2015. Paramount Hotels and Resorts is also extending its reach to Boao, China, where another hotel should be completed by the end of 2016 [5].

Sources:

[1] http://www.damacproperties.com/en/offer/offers/damac-towers-by-paramount.html

[2] http://screenrant.com/star-trek-2-into-darkness-images-gallery/

[3] http://www.forbes.com/sites/scottmendelson/2013/04/08/paramount-did-everything-right-with-g-i-joe-retaliation-except-make-a-good-movie/

[4] http://www.paramountstudiotour.com

[5] http://www.travelerstoday.com/articles/5593/20130402/paramount-pictures-open-first-movie-themed-hotel-dubai.htm

[6] http://www.imdb.com/list/BrYbKOsKKBQ/

[7] http://www.latinospost.com/articles/16107/20130408/star-trek-darkness-villain-spoilers-report-claims-knowledge-john-harrisons.htm

[8] http://movies.yahoo.com/box-office/

[9] http://io9.com/5918390/zombie-movie-world-war-z-is-an-undead-disaster

[10] http://www.paramount.com

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