Hulu

Posted on December 1, 2014 by dpbaylis

by Daniel Bayliss

Hulu Logo. Courtesy of thenextweb.com [1]

Hulu Headquarters

12312 West Olympic Boulevard Los Angeles, CA 90064 [2]

Phone: 1-(310) 571-4700 Website: www.hulu.com

Twitter: @hulu

Key Executives [3]

Mike Hopkins, CEO

Craig Erwich, Senior Vice President & Head of Content

Tian Lim, Chief Technology Officer

Elaine Paul, Chief Financial Officer

What is Hulu?

Created in 2007, Hulu is a premium, over-the-top service that distributes content to millions of users that stream its programming. The Hulu destination website hulu.com was created in 2008.

Users can stream TV shows like Modern Family, Grey’s Anatomy, and Glee. That list is much more expansive, as Hulu offers programming from NBC, FOX, ABC, etc. In addition, Hulu offers numerous movies, documentaries [4], clips, its own original content, and more.

In addition to the free Hulu service, there’s also a paid subscription service called Hulu Plus. For $7.99 per month, subscribers can watch from a library of streamed shows, movies, clips, etc. that is significantly larger than the selection offered by the free service. There are also a number of electronic devices, like XBox, tablets, and phones that have the ability to stream Hulu Plus.

Photo courtesy of app advice.com. This picture shows just several devices that you can use to access Hulu Plus.

Hulu’s original programming also brings their own advertising and sponsorship opportunities into the mix [5]. Hulu also works with websites like Facebook, Yahoo!, MSN, and others to provide web syndication abilities.

Financials

Due to Hulu being a privately held company [6], the only public monetary updates come from within the company.

The year 2012 was significant for Hulu financially. According to former CEO Jason Kilar, the company brought in approximately $695 million in revenue [7], which was a 65% increase from 2011’s revenue totals.

Photo courtesy of Hulu.com. This graph shows a consistent increase between the fourth quarter of 2010 to the fourth quarter of 2012, a factual example of Hulu Plus’ increasing popularity.

The revenue increase also brought about an increase in Hulu Plus subscriber totals, bumping the total up from 1.5 million subscribers in 2011 to 3 million subscribers in 2012. These totals are the result of Hulu investing upwards of $500 million in content in 2012, in addition to the running total of $1 billion that has been paid to the content owners since Hulu’s launch back in 2007 [8]. Hulu also served over 1,000 advertisers in 2012, which was 28% more than in 2011 [7].

Hulu experienced more financial success in 2013 [9]. Their revenue and subscription totals rose to $1 billion and 5 million paying subscribers, respectively [10]. And under the assumption that it holds onto its subscribers for a year, Hulu is set to make $479 million just in subscription revenues.

In July 2013, the three companies that own Hulu — Fox Entertainment Group, NBCUniversal and Disney — invested $750 million in Hulu for its future endeavors and investments. As of September 28, 2013, Hulu had collected a total of $380 million of that number [11]. This investment came on the heels of the three companies deciding against a sale of Hulu.

Within the Company

A huge part of Hulu’s success is due to all their advertising efforts, which includes branded content like the Ford–sponsored show Escape My Life and Subway-sponsored The 4 to 9ers. While branded content is an increasingly popular trend, one that Hulu has taken advantage of in the past [12], November’s departure of Bryan Thoensen, the head of branded content at Hulu, from the company has caused Hulu to change its efforts. Hulu’s new plan will revolve around sponsorships sold for the their self-produced content [13]. This is different from the past when Hulu would also bring along shows and combine them with brands from the start.

Photo courtesy of adage.com. This screenshot of Hulu’s NewFronts portion of their website shows some of its brand content work for 2014 [13].

Back in October it was reported that CEO Mike Hopkins was considering reducing the amount of advertisements that pop up on Hulu Plus [14]. No definitive answer has been issued as to whether or not this will happen. Some executives within the company encouraged the idea due to statistical data suggesting the company’s heavy ad usage. In a study conducted by Comscore in December 2013, Hulu showed users 82 ads per month, while YouTube monthly total for ads seen by users was about 32 [15].

Photo courtesy of app advice.com. This picture shows the Hulu app on an iPhone. There’s a “free” selection of videos as well as the possibility of upgrading to Hulu Plus, as seen in the upper-left hand corner.

Apple‘s decision back in 2011 to receive 30 percent of each Hulu Plus subscriber’s monthly bill was finally justified this year. In early October it was confirmed that Hulu’s most recent update made it compatible with iOS 8 and on the iPhone 6 and iPhone 6 Plus. The Hulu in-app update also gives users the ability to subscribe to the Hulu Plus service as soon as they open the app [16]. which means that Apple takes over the billing relationship for those customers.

Hulu also confirmed in late October that it has renewed its distribution deal with Viacom. In the newest deal was the agreement to continue streaming shows like Comedy Central’s “The Daily Show with Jon Stewart” and “Workaholics,” MTV scripted shows “Awkward” and “Happyland,” and numerous Nickelodeon shows due to the desire for a more expansive selection for kids [17].

More Content Updates

After they were cancelled by ABC, comedy shows Selfie and Manhattan Love Story have been picked up by Hulu [18]. Selfie’s creator Emily Kapnek tweeted the news out on November 20. Kapnek also said that the show’s six remaining un-aired episodes would also immediately be made available on Hulu.

Photo courtesy of guardianlv.com.

Hulu will also now stream “HuffPost Live Conversations” as agreed upon between Hulu and the Huffington Post’s digital video branch last month [19]. The deal, which Hulu hopes will increase its informative news display, will span three years.

Original Content Updates

Photo courtesy of liljas-library.com

Among the many items offered on Hulu are some shows created originally for Hulu. Hulu’s original content selection received a huge boost when the company issued a straight-to-series order for a show based on a Stephen King novel. J.J. Abrams’ Bad Robot Productions will produce 11/22/63, which was originally written by King in 2011 [20]. The intense, thriller will revolve around a teacher that has to travel back to 1963 to stop Lee Harvey Oswald from assassinating then-president John F. Kennedy.

Photo courtesy of imdb.com

Due to its increasing popularity, the company has decided to bring back Hulu Original “The Wrong Mans” for a second season [21]. A joint venture between Hulu and BBC Comedy, the show will return with four brand-new episodes that pick up with characters Phil Bourne (James Corden) and Sam Pinkett (Matthew Baynton), who were assumed to be dead, coming back and venturing off on some journey across the world. The season premieres on December 24.

Hulu has also started planning for 2015 with news of another original content piece [22]. The company ordered a new TV show called Difficult People to begin production early on next year. The show comes with executive producers Amy Poehler and Dave Becky, and Billy Eichner and Julie Klausner will star in Difficult People [23].

Sources

[1] Hulu Company Logo, thenextweb.com, RT: 11/29/2014

[2] Hulu Company Description, Bloomberg Businessweek, RT: 11/29/2014

[3] Hulu Executives, Hulu.com, RT: 11/29/2014

[4] Hulu Documentaries, Hulu.com, RT: 11/29/2014

[5] Hulu Original Programming, Hulu.com, RT: 11/29/2014

[6] Hulu: The IPO That Never Happened, Inside Business 360, RT: 11/29/2014

[7] A Big 2012, Hulu.com Blogs, RT: 11/29/2014

[8] Hulu 2012 Breakdown, Gigaom, RT: 11/29/2014

[9] Hulu 2013 Breakdown, Subscriptioncontent.net, RT: 11/29/2014

[10] Hulu 2013 Sales, Bloomberg, RT: 11/29/2014

[11] Walt Disney’s 2013 Fiscal Year, Walt Disney’s 2013 Annual Fiscal Report, RT: 11/29/2014

[12] Farmed and Dangerous, Tubefilter, RT: 11/29/2014

[13] Hulu Restructures Branded Content Plan, adage.com, RT: 11/29/2014

[14] Hulu CEO Mulls Cutting Number of Ads, NYPost, RT: 11/29/2014

[15] Hulu Plus May Cut Back Ads, Cynopsis Media, RT: 11/29/2014

[16] Hulu Makes Peace With Apple’s 30 Percent Cut, Gigaom, RT: 11/29/2014

[17] Hulu-Viacom, Variety, RT: 11/29/2014

[18] Hulu Picks Up ABC-Cancelled Shows, Deadline, RT: 11/29/2014

[19] Hulu Adds HuffPost Live Videos, Huffington Post, RT: 11/29/2014

[20] Hulu Orders New Show Based on King Novel, Hollywood Reporter, RT: 11/29/2014

[21] The Wrong Mans Back on Hulu, The Futon Critic, RT: 11/29/2014

[22] Hulu Picks Up Difficult People, comingsoon.net, RT: 11/29/2014

[23] Hulu Orders New Show, TV Series Finale, RT: 11/29/2014

Rdio

Posted on December 1, 2014 by mrondra

Rdio logo. Photo courtesy of Rdio.

Contact Information [1]
Phone: (415) 763-7211
62 First Street, Suit 500
San Francisco, CA 94105
www.rdio.com

History

Rdio is an online music streaming service based in San Francisco [2]. It was founded in 2010 by Skype co-creator Janus Friis and began entirely as a subscription based music service [2]. While Rdio has been lauded for its design within the technology community, the company has experienced a slower take off the ground [2]. Rdio attempted to become a more holistic entertainment service through its launch of Vdio, a video service, in April of 2013 [2]. However the project was unsuccessful and discontinued just eight months later. Following a series of layoffs, Rdio announced on December 3rd of 2013 that Anthony Bay would be appointed as CEO [3]. Bay was previously global head of video at Amazon [3].

Key Executives [1]

Janus Friis, founder of Rdio. Photo courtesy of Forbes.com

Anthony Bay, Chief Executive Officer of Rdio. Photo courtesy of Patrick T. Fallon.

Carter Adamson, Chief Operating Officer. Photo courtesy of Lien Multimedia

Drew Larner, Vice Chairman and Strategic Advisor. Photo courtesy of fastcocreate.com

Scott Bagby, President of International. Photo courtesy of The Music Void.

Financials

On February 3rd of 2011 Rdio released it had raised $17.5 million worth of funds with a list of investors including Friis, Mangrove Capital Partners, and Skype [4]. Rdio’s biggest deal to date struck on September 16, 2013 when it announced a partnership with Cumulus Media, the second largest radio operator in the US [5]. In exchange for granting Cumulus an estimated 15% equity stake in Pulser Media, Rdio’s parent company, Cumulus will provide Rdio with programming and promotional services valued at $75 million over five years [6]. Although this deal was a trade and brought in no cash for either Rdio or Cumulus, it allowed Rdio the capability to offer a “fermium” subscription model [7]. Cumulus’ sale agents will sell commercial spots and share the ad revenue [7]. Rdio has yet to reveal its subscription numbers, however Spotifiy, its greatest rival, currently has 24 million users with 6 million paying [6].

Current News

Subscription Switch-Ups
Rdio proved it could adapt to the music streaming landscape after announcing it would offer a free subscription model for users through ad-supported stations this year [7]. It is essentially an Internet radio experience although Rdio still offers its paid subscription options, Web and Unlimited. This coincides with the hope that a freemium model will serve as a gateway for users to sign up for a paying subscription. Web allows full access to computers for $4.99 per month while Unlimited extends to all devices for $9.99 per month [8]. While Rdio has offered family plans since 2011, earlier this month the streaming service prices were lowered to $5 for each additional family member included on the plan (which levels its family plan price with Spotify) [8]. A family of two costs $14.99 per month with $5 for each additional person however if a family is bigger than five, users must pay the full monthly price of $9.99 for any additional members [8].

Taylor Swift Streaming Debacle

Taylor Swift’s music remains on Rdio despite her Spotify withdrawal. Photo courtesy of Rdio.

Taylor Swift made headlines last month when she pulled all her music from Spotify as she feels they do not fairly compensate music creators and is uncomfortable with the business model [9]. This has brought about questions for the future of music streaming with regard to whether other big name artists will follow suit in pulling their music. Bay has been speaking out in support of Swift and all artist’s choice in how their music is distributed [10]. Due to Swift’s fall out with Spotify, Rdio has been drawing attention to the fact that users still have access to her full catalog of music (with the exception of her most recent album, 1989) through both Rdio’s ad-supported Internet radio and paid subscriptions [10]. Additionally, Rdio currently has 30 million tracks in its library–10 million more than Spotify [11].

Toronto Film Festival Partnership [12]

Ellie Goulding during a Rdio sponsored performance. Photo courtesy of ET Canada.

This past September Rdio was the official music partner for the Toronto International Film Festival. Rdio had a “music hub” at the event with giveaways, listening stations, as well as live music. In fact, Rdio sponsored a free Ellie Goulding concert at Massey Hall. Attendees just needed to visit the “Rdio House” to receive tickets where they could browse through Rdio products and plug into listening stations to listen and browse through Rdio’s library of music. Bay explained the partnership with Toronto was a marketing opportunity to strengthen their presence in Canada.

Roku Launches Rdio App [13]
In August of 2014 Rdio announced plans to launch a new app on Roku. Rdio has been investing heavily in promotion, such as having a Rdio app featured on Roku’s television remote controls. With this, Rdio joins the ranks of just three other services (Netflix, Amazon, Vudu) who have been allotted a remote control button. As a result of this deal, Rdio can now be accessed through three avenues of television: Roku, Chromecast, and Apple TV.

Future Plans

Audio Upgrade [14]
On October 16th Rdio announced its plans to upgrade their entire music catalog to AAC audio files, which is a higher sound quality than MP3. This ushers in a new period for Rdio where users can choose which sound quality they prefer listening to on all devices. Paying users even have the ability to decide which sound quality they want for downloaded songs during offline listening. Rdio also expects that changing from MP3 streaming to 64 AAC streaming could reduce data consumption by a third. This is also welcome news for musicians such as Grateful Dead band member Bob Weir, who worries that poor audio quality during streaming impedes upon the listening experience . Therefore Weir has granted Rdio an exclusive selection of tracks from TRI Studios to support the company’s move in raising the bar of audio quality.

Global Expansion

Rdio acquisition of 9 new territories brings its reach to 60 countries

Rdio acquisition of 9 new territories brings its total reach to 60 countries. Photo courtesy of Rdio.

Rdio announced in May of 2014 that it would be available in nine additional countries throughout Europe and Asia, bringing its total reach to 60 countries [15]. There are five Mediterranean and Eastern European countries that Rdio will now be able to reach totaling 25 million people in Greece, Cyprus, Croatia, Slovakia, and Slovenia [15]. Asia has remained a relatively untapped market for Rdio although its services have been available in Malaysia and Hong Kong for just over a year [15]. 400 million people reside in the Asian countries Rdio is currently working toward expanding–Indonesia, the Philippines, Thailand, and Singapore [15]. While all five of the European territories have been classified as “high income”, Singapore remains the only Asian country that is also categorized within this higher income bracket. In an effort to further push its international reach, this March Rdio acquired Indian streaming service Dhingana with plans to relaunch it later this year [15]. At the time of the purchase, Dhingana had 9 million monthly active users [16]. It was also projected that India will become the largest purchaser of smartphones after China in 2014, an estimated 92% of which will be new users [16]. These are promising statistics considering over 75% of Dhingana users access the streaming service through their mobile devices [15].

Sources

[1] Company Overview of Rdio, Inc. investing.businessweek.com Retrieved: 28 Nov 2014

[2] CEO: Rdio’s problem? Not enough people use Rdio cnet.com Retrieved: 24 Nov 2014

[3] Rdio Names Former Amazon Exec Anthony Bay Its New CEO techcrunch.com Retrieved: 24 Nov 2014

[4] Rdio secures USD 17.5 mln in financing round telecompaper.com Retrieved: 13 Nov 2014

[5] Internet Radio Business with Free Listening Update billboard.com Retrieved: 24 Nov 2014

[6] Music Service Rdio in Deal With Cumulus nytimes.com Retrieved: 13 Nov 2014

[7] Rdio to Expand Its Offerings as Cumulus Partnership Heats Up This Summer billboard.com Retrieved: 13 Nov 2014

[8] Rdio Follows Spotify, Drops Family Plan Pricing pcmag.com Retrieved: 28 Nov 2014

[9] Here’s Why Taylor Swift Pulled Her Music From Spotify time.com Retrieved: 9 Nov 2014

[10] Rdio on Taylor Swift’s Spotify block: “This is art. It’s the artist’s choice” theguardian.com Retrieved: 13 Nov 2014

[11] Spotify and Rdio square off calgaryherald.com Retrieved: 30 Nov 2014

[12] Rdio Partner With Toronto Film Festival billboard.com Retrieved: 28 Oct 2014

[13] Rdio is getting ready to launch a completely revamped Roku app gigaom.com Retrieved: 24 Nov 2014

[14] Rdio upgrades the audio quality of its entire music library venturebeat.com Retreived: 28 Nov 2014

[15] Rdio Now Playing In Nine More European & Asian Countries billboard.com Retrieved: 15 Oct 2014

[16] Smartphone explosion in 2014 will see ownership in India pass US theguardian.com Retrieved: 15 Oct 2014

Spotify

Posted on October 14, 2014 by hlu04

by Helen Lu

[1] Spotify’s Logo

KEY EXECUTIVES

[2] Spotify Founders- Martin Lorentzon & Daniel Ek

[3] Jeff Levick- Chief Business Officer

[4] Steve Savoca- Head of Content

[5] Ken Parks- Chief Content Officer & Managing Director USA

SPOTIFY OVERVIEW

[6] Spotify’s sleek interface layout for their multi-platform service.

Spotify is a privately-owned, digital music streaming service that provides on-demand access to tracks. It is available on multiple platforms, including computers, mobile, tablets, and home entertainment systems. Originally founded in Sweden in 2006, Spotify launched in the United States in 2011; it is now available in 58 markets. [7]

Spotify offers listeners the free model, “made possible by ads,” and the premium model for $9.99 monthly, which is ad-free, high-quality, and available offline. [8] With over 20 million songs, over 20,000 tracks added daily, and over 1.5 billion playlists, Spotify has accumulated 10 million active users and a total of 40 million active users. [9]

COMPETITORS

Rdio, Pandora, Rhapsody, Google Play Music, Beats, iTunes Radio, Music Unlimited, and Xbox Music are worthy contenders in this competitive space. Product reviews assess service quality with major factors include song catalog, user interface, support, and features. [10] Each racing for a market share, these top players in the market are making strategic ploys to stay afloat.

On November 12th, Youtube announced their own streaming service, Youtube Music Key for $9.99. It will be interesting to see how it will affect the music industry when it fully hits the market in 2015. [11]

[12] Spotify and The Echo Nest collaboration

In early March 2014, Spotify acquired The Echo Nest, a big data company to enhance the music discovery feature, forcing Rdio, Rhapsody, iHeartRadio, and Vevo to look elsewhere for a discovery algorithm. [13]

THE SPOTIFY STRATEGY

Spotify has successfully targeted college students, establishing a solid audience base and brand loyalty. With personal information confirming their status, Spotify offers students Spotify Premium for only $4.99. [13]

[13] Spotify engages their target audience: college students and 18-24 year-olds.

COLLEGE CASE STUDY

Spotify’s tenacious grasp on college students’ listening is reflected in their recently released research report of the Top 40 Musical Schools in America. The findings are a close study of the musical norms in the schools.

[14] Detailed graphs document music-genre distribution and listening spikes, showing not only what students listen to but also how they listen.

The data that Spotify is able to collect can be utilized for targeted advertising and marketing campaigns today. Moreover, with such a large following of the developing youth, Spotify is not only able to make significant advancements with the invaluable information about today, but accurate inferences about these soon-to-be adults tomorrow. [13]

#THATSONGWHEN

Spotify launched their #thatsongwhen campaign with advertising agencies Ogilvy & Mather and David to further engage their millennial base. #Thatsongwhen allows users to tie their emotional experiences to their favorite songs, to create, and to tell stories. The customization, personalization, and interactivity of a musical experience attracts and retains a young crowd. [15]

The stories are media clips that are charged with emotion, and of course, music. Don’t Go Chasing Girls is about a man’s early memory of his childhood crush that is easily triggered with TLC’s hit song, Don’t Go Chasing Waterfalls. Stories and songs are updated and posted on a live feed.

AD TAKEOVER

Spotify is introducing two new advertising options for eager advertisers:

1. The dubbed Video Takeover, only available on desktops, allows brands to takeover the screen during 15-30 second advertising breaks.

2.The dubbed Sponsor Sessions forces mobile users to view a 15-30 second video on their mobile devices in order to proceed onto 30 minutes of uninterrupted streaming. [16]

McDonald’s, Universal Pictures, and Ford are just some of the major sponsors that have opted into this advertising innovation. [17]

[18] McDonald’s format and utilization of Spotify’s advertising product – Video Takeover.

SPOTIFY PARTNERSHIPS

VODAFONE

Everything is going mobile, and music is no exception. This rapid trend of playing and streaming music from a smartphone is particularly prevalent in Australia. Due to these recent findings, Vodafone Australia has partnered with Spotify to bundle in Spotify Premium for free with their monthly plan. A Spotify Premium subscription generally costs $11.99 Australian dollars each month. The exclusive offers with Spotify vary, and are known as the Red Plans. [19]

[20] Research shows that 1.5 million Australians stream music from their mobile devices.

Vodafone believes that Spotify Premium’s features complement and maximize the use of their faster network speeds, value plans, and expanding 4G network. Both the companies and the listeners are benefitting from this collaboration as the marriage of these digital services follow consumer trends and meets consumer needs. [21]

CARPLAY

Apple Carplay is an a new feature configured in select 2014 vehicles. Spotify is on board for this innovative ride as it has updated and fixed some bugs for this new multimedia system. [22] The music player allows users to access their Spotify accounts using a compatible iPhone. [23] With a built-in display to play music, Carplay is an exclusive and luxurious market; the Ferrari FF is one of the few select cars with Carplay. Several automobile manufacturers, however, are making an effort to include and support this system in the future. [24]

[24] Spotify collaborates with Apple Carplay to incorporate music services in the latest car models.

UBER

Uber is a hip taxi service, and Spotify is a hip streaming service. These two successful startups partner up for a new listening experience. Passengers can link their custom playlists to Uber vehicles for a fun ride. Although this new feature has started off in ten cities, it makes a big splash in the car service industry and the music industry. This partnership allows both companies to co-promote their respective brands and to change with the times. The service is for Spotify Premium account holders. [25]

[26] Spotify and Uber modernize the standard cab-ride as they join forces to create a new listening experience.

SPOTIFY CONTROVERSY

Taylor Swift pulled her entire catalogue from Spotify’s music database as she believes that it does not fairly compensate artists. [27] As a popular musician, her bold move and her public statements rejecting the streaming business model has made headlines for weeks. Fans and critics are responding to her decision with distaste as both parties point out that there are other viable services, such as Youtube and SoundCloud, to play her music. [28] While she recently accepted the first-ever Dick Clark Award for Excellence at the 2014 American Music Awards Ceremony, she added another snide comment jabbing at Spotify and streaming services again. [29] Jason Aldean has followed Swift’s footsteps, and pulled his new album Old Boots, New Dirt from Spotify. [30]

Spotify executive, Ek, combats this frenzy and reports that artists that use Spotify to promote their music actually sell more, and that Spotify has returned over $2 billion to music industry today. Top artists like Swift are set to project over $6 million in revenue a year. [31] Despite the financial debate and moral controversy, the Spotify team still hopes for Swift to change her mind. [32]

[33] Taylor Swift is a firm believer in the value of music, and that it should not be free. Swift has pulled her music catalogue from Spotify.

It is unlikely that many artists will join Swift’s banning of the digital streaming business, as it is the digital age. Reports confirm that streaming services grew 28% in the first half of 2014. [26] Listeners’ habits changed; artists can sink, but digital streaming services will swim.

SPOTIFY: LOOKING AHEAD

Despite the recent controversies, Spotify has achieved success with their recent collaborations; the student discount and the partnership with Vodafone have led Spotify subscriptions to increase by 42%. [28] Spotify Family Plan has launched with popular demand and proven financial success with previous discount deals. The plan allows subscribers to add four family members to their account for half the price. [34]

Spotify’s name is globally recognized, and Spotify’s services are well integrated into the new digital age. Its key strategies and partnerships keep it on the bleeding edge of the music industry.

Sources

1. Spotify’s Logo, Spotifypress.com, RT:11.29.2014

2. Daniel Ek and Martin Lorentzon, RT: 11.29.2014

3. Jeff Levick, RT: 11.29.2014

4. Steve Savoca, Spotifypress.com, RT:11.29.2014

5. Ken Parks, Evolver.fm, RT: 11.29.2014

6. Spotify Interface Layout, RT: 11.29.2014

7. Spotify Business Information, investing.businessweek.com, RT: 11.29.2014

8. Spotify Official Website, spotify.com/us, RT: 11.29.2014

9. Spotify Press Information, spotify.com/information, RT: 11.29.2014

10. “Spotify and competitors play to their musical strengths”, usatoday.com, RT: 11.29.2014

11. “YouTube Launching Spotify-Style Paid Music Service”, TIME, RT: 11.29.2014

12. Spotify and The Echo Nest Collaboration, RT: 11.29.2014

13. “Will Spotify’s hat trick help it pull ahead of competition?”, Fortune, RT: 11.29.2014

14. How Students Listen, spotify.com, RT: 11.29.2014

15. “Spotify Ties Music to Personal Stories in Its New Ads”, adweek.com, RT: 11.29.2014

16. “Spotify Unveils Video Takeover Ad Product for Free Users”, telecompaper.com, RT: 11.29.2014

17. “Spotify is bringing video ‘takeover ads’ to its free service”, theverge.com, RT: 11.29.2014

18. Spotify Video Takeover Format, spotify.com, RT: 11.29.2014

19. “Vodafone offers postpaid customers free Spotify Premium access”, CNET, RT: 11.29.2014

20. “Spotify partners with Vodafone Australia for down under listeners”, rainnews.com, RT: 11.29.2014

21. “Vodafone Australia and Spotify join forces!”, vodafone.com, RT: 11.29.2014

22. “Spotify adds support for Apple’s CarPlay in update to iOS app”, talkingnewmedia.com, RT: 11.29.2014

23. “Spotify Adds CarPlay Support in Latest iOS Update”, macrumors.com, RT: 11.29.2014

24. “Apple CarPlay comes to Pioneer stereos as Spotify adds support”, engadget.com, RT: 11.29.2014

25. “Tuneup, redefined: You can now Spotify your Uber ride”, CNET, RT: 11.29.2014

26. Uber and Spotify Partnership, Uber.com, RT: 11.29.2014

27. “Taylor Swift is right about music, wrong about Spotify, says CEO Ek”, CNET, RT: 11.29.2014

28. “Why Taylor Swift Will Lose Her Battle With Spotify”, TIME, RT: 11.29.2014

29. “AMAs: Taylor Swift Continues Anti-Streaming-Service Stance in Dick Clark Award Speech”, hollywoodreporter.com, RT: 11.29.2014

30. “Jason Aldean Agrees with Taylor Swift, WIll Remove New Album From Spotify”, musictimes.com, RT: 11.29.2014

31. “$2 Billion and Counting”, spotify.com, RT: 11.29.2014

32. “Here’s Why Taylor Swift Pulled Her Music From Spotify”, TIME, RT: 11.29.2014

33. “Taylor Swift and the Whole Spotify Thing”, uloop.com, RT: 11.29.2014

34. “Spotify launching family plan with cheaper subscriptions for families”, theguardian.com, RT: 11.29.2014

Sirius XM Radio

Posted on October 5, 2014 by areeves

by Allie Reeves

[1] SiriusXM Logo

The Sirius Story:

Sirius XM Holdings Inc. is a satellite radio service that offers commercial-free streaming on over 175 channels in the United States and Canada. These channels are comprised of every type of radio – music, news, sports, talk, and more [2]. It is currently the largest radio broadcaster and caters to about 26.7 million subscribers [3].

[30] SiriusXM Programming

Currently, the most popular way for subscribers to enjoy SiriusXM Radio is in the comfort of their cars. SiriusXM has arrangements with over forty automakers for installation of their services directly into the vehicle [3]. However, as of recent, SiriusXM has become available to stream directly online in your home or office, as well as an app that can be accessed on Smartphones and Tablets.

SiriusXM currently offers three different packages: Sirius Select, Sirius All Access, and Sirius Mostly Music. The packages can be bought on a monthly or annual basis and range in price from $9.99 to $199 [4].

[4] Most Popular Packages for SiriusXM Customers

The Sirius Team:

[6] Scott Greenstein, President & Chief Content Officer

[5] James E. Meyer, CEO

[7] Patrick L. Donnelly, Executive Vice President and General Counsel

Finances:

[31] SiriusXM finances as of December 1, 2014

SiriusXM recently released their 2014 Third Quarter Results, which revealed a 10% increase in revenue since this time last year, putting the company at a record high of $1.1 billion. This is higher than analysts originally anticipated for the company, as they put the company’s assumed revenue at $1.04 billion. The company also increased its subscriber count by 1.2 million [8].

Interest in shares of SiriusXM increased rapidly during the month of November. As of November 14^th, there has been an increase of 2.8% since October 31^st up to 247, 283,696. The company is now up to a $3.75 price on their stock [32].

Competitors:

[11] Apple Inc. Logo

SiriusXM’s current competitors are Apple and iHeartMedia, as well as regular terrestrial radio. Pandora and Spotify have also been named as competitors, but in a recent interview with James Meyer, CEO of SiriusXM, the two services were ruled out.

[12] iHeartMedia Logo

Meyer explained these companies are streaming services, which he doesn’t view as competition, but as its own distinct technology. Meyer also stated that out of them all, terrestrial radio is their primary competition, with 220 million people that use it everyday [9].

However, with Apple’s new CarPlay, that might not be the case for much longer. CarPlay gives drivers access to all of their music, podcasts, and audiobooks with the touch of a button, and major auto companies like Mercedes-Benz, Volvo, and Ferrari are already on board. The venture is still in its early stages, but since SiriusXM is primarily used by vehicle subscribers, CarPlay could end up being a serious competitor [10].

[13] Apple CarPlay

The Sirius Edge:

What sets SiriusXM apart from its competitors at Apple, and iHeartMedia is the company’s original content that can only be accessed through subscriptions to SiriusXM.

[15] The Howard Stern Show, one of the most popular talk shows on SiriusXM

Some of the most popular original content shows include The Howard Stern Show, The Oprah Winfrey Show, and NFL Radio, although many more are available [3]. This original content helps keep subscribers tuning in, and keeps SiriusXM’s churn rate at an impressive 1.9%. It also helps the company keep their acquisition costs low, which has recently become problematic for companies like Pandora [14].

[17] SiriusXM Town Hall Event in the Fishbowl

SiriusXM is also known for their “Town Hall” Series. These intimate gatherings take place in the SiriusXM fishbowl, a private listening studio, where entertainers sit down with a live studio audience comprised of about 30 SiriusXM subscribers who have won an invitation to the event [16].

[19] Taylor Swift at a Town Hall Event for SiriusXM

Recently, SiriusXM was able to snag Taylor Swift for a Town Hall Event. Subscribers had the chance to ask her questions and listen to songs off of her newest album, 1989. This event comes after Swift’s recent decision to pull her music off of Spotify, giving even more leverage to SiriusXM [18].

The Today Show for SiriusXM:

This past year, SiriusXM announced a major deal with NBC, in which simulcasts of the hit NBC show, The Today Show, would be broadcasted on the satellite radio service. The format of bringing a morning show to radio has been done before, unsuccessfully. However, what makes this different is that SiriusXM will not be airing segments of the popular morning show, they will be airing the program identically as it airs on television [20].

[24] The Today Show

This move was a strategic boost for both companies. The show airs during popular morning drive time, when radio listening is at its highest. The deal will allow NBC to access SiriusXM’s 26 million listeners, and SiriusXM hopes to draw in more subscribers that are already fans of the show.

[21]

Suing Sirius:

SiriusXM has come under fire in the past year over use of music recorded before 1972. More recently, individual bands have started going after the company, claiming that they deserve compensation. Although songs recorded before February 15^th, 1972 are not covered by federal copyright law, some artists and labels have been seeking protection under individual state laws – and the courts have been agreeing. As of November 17^th, the 1960s rock band, The Turtles, has had two victories against the satellite radio company [22].

[25] Rock Band The Turtles in the 1960s

The court ruled that music recorded before 1972 still has a public performance right and that digital services cannot use it without permission or compensation. SiriusXM has requested to dismiss the lawsuit, but it has been rejected. The judge ruled that SiriusXM has until December 5^th to show any factual issues that would be cause for a trial. If none are found, she will rule in favor of the band, and “assess damages” [23].

What’s Next:

[28] Joel Osteen

SiriusXM recently announced that Golf Hall of Fame member Sir Nick Faldo will receive his own show, where he will talk golf and get to know golf enthusiasts, while they get a chance to know him [26]. SiriusXM also launched a new pop channel, Venus, as well as adding some of their popular internet only channels like Y2Kountry and Utopia to their satellite lineup. Joel Osteen Radio will also be coming to SiriusXM, a station rooted in the power of “positive thinking with messages of inspiration” [27].

[33] Holiday music channels at SiriusXM

SiriusXM is currently celebrating the sounds of the holiday season with the addition of two new Holiday Music channels, Holly and Holiday Traditions. They plan to release more within the upcoming month [33].

Also effective January 2015, there will be an increase of 1.4 percentage points in the U.S. Music Royalty Fee applied to most SiriusXM audio packages, in order to fund royalty payments to the music industry [29].

Sources

1. SiriusXM’s Logo 2014, Fbnstatic.com, RT: 11/20/2014

2. What is SiriusXM?, Siriusxm.com, RT: 11/20/2014

3. Corporate Overview, Siriusxm.com, RT: 11/20/2014

4. Our Most Popular Packages, Siriusxm.com, RT: 11/20/2014

5. Chief Executive Officer, SiriusXM, Siriusxm.com, RT: 11/20/2014

6. President & Chief Content Officer, SiriusXM, Siriusxm.com, RT: 11/20/2014

7. Executive Vice President and General Counsel, SiriusXM, Siriusxm.com, RT: 11/20/2014

8. “SiriusXM Reports Third Quarter 2014 Results”, Investor.siriusxm.com, RT: 11/20/2014

9. “Sirius XM CEO: I Don’t See Spotify As A Direct Competitor”, Benzinga.com, RT: 11/22/2014

10. “Is Apple’s New Toy a Sirius XM or Pandora Killer?”, Fool.com, RT: 11/22/2014

11. Apple Inc. Logo, Worldofdtcmarketing.com, RT: 11/22/2014