Tag Archives: SVOD

Discovery Communications

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Bethany Kozachuk and Christina McDonagh
Discovery Communications' logo

Discovery Communications’ logo

Discovery Communications
One Discovery Place
Silver Spring, MD 20910

Phone Number: (240) 662-2000
Website: http://www.discovery.com/

OVERVIEW

iceberg_alley

Poster for Iceberg Alley

Founded in 1982 by University of Alabama graduate John Hendricks, Discovery Communications has become one of the most influential companies in the global cable market. Discovery struggled at first, but deals with the cable operators such as Telecommunications Inc, Cox Cable Communications, and Newhouse Broadcasting group soon arose. By June of 1986, Discovery had seven million subscribers; spurring the company to commission its first original program, Iceberg Alley, in 1989. [11] [4]

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Discovery Channel Logo

tlc_logo

TLC Logo

 

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Animal Planet Logo

Discovery Communications has become one of the leaders in global entertainment. The company consists of 33 channels worldwide, three full-service production studios, and in the US, 13 cable and satellite networks that compromise the industries most widely distributed portfolios in the US. This portfolio includes three major channels: Discovery Channel, TLC (formerly The Learning Channel) and Animal Planet. These three channels reach over 91 million households in the US and have kept Discovery Communications at the top of the industry. Discovery’s content can be divided into three genres: Kids, Sports, and Non- fiction.[6] [11]

 

Key Executives

President & CEO of Discovery Communications

President & CEO of Discovery Communications

The President and CEO of Discovery Communications is David Zaslav. Zaslav has led the company since 2007, and under his reign, Discovery has begun trading as a public company on the Nasdaq stock exchange. As a result, in 2014, the Discovery became a Fortune 500 company. [10]

Bruce Campbell, Chief Development Officer and General Counsel

Bruce Campbell, Chief Development Officer and General Counsel

Andrew Warren-Senior Executive VP and CFO

Andrew Warren-Senior Executive VP and CFO

President Discovery Networks International

Jean-Briac Perrette President
Discovery Networks International

2016-2017 Program Roster

shark-week

Shark Week Poster

For the 2016-2017 Programming Slate, Discovery announced that their lineup would consist of 22 returning shows, but also 20 new shows as well. Cooper’s Treasure Sacred Steel, The Wheel, and a Deadliest Catch spin-off,  Deadliest Catch:Dungeon Cove, are four of the highly anticipated shows coming out this season. Discovery also announced that they would be launching a revolutionary anthology series called Discovery Impact. The series was aired at the 2016 Sundance Film Festival and will focus on the impact that mankind has had on the earth’s environment, as well as what individual people can do to solve the global environmental issues.[9] Fan favorites like Naked and Afraid, Gold Rush, and Bering Sea Gold are on the roster for this year as well. The week long event Shark Week has been kept on as well. Last year’s Shark Week had the highest ratings ever for the event. All of these programs have kept Discovery at the top of the pack, but there are still gaps that need to be filled in this programming giant’s empire. [1]

Financials

According to the third quarter reports, net income available to Discovery decreased 22% to $219 million from $279 million due to a $50 million after-tax impairment charge because of a Lionsgate investment and higher equity-based compensation. This was fractionally offset by a decrease in taxes, currency-related transaction gains, and higher contribution from equity investors income. Discovery’s earnings per share (EPS) decreased 16% to $0.36 because of lower DCI Net Income, but that was partially offset due to lower shares outstanding.  Adjusted EPS decreased 15% to $0.40 compared to $0.47 of last years third quarter. Free cash flow dramatically increased 75% to $410 million due to lower cash taxes and the timing of working capital.[3] With all of this financial information, it seems as though Discovery has done well for itself in the third quarter, but there are some concerns within the company about distributing media more effectively and their ranking in the stock exchange.[7]

While Discovery is considered to be wildly successful, the company is not immune to hardships. Discovery posed an earnings surprise (down) of 16.39% and in the past three of four quarters has had an earnings surprise averaging 6.02%. These swings in earnings are due to the company’s struggle to produce advertising revenue. Also, problematically, a major source of its revenue comes from 10% of its customers.[15]

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Chart of Stock Prices 2015-2016

Stocks at discovery have been sporadic over the years. While the company was doing well in 2015, once 2016 hit, Discovery seemed to take a sharp drop, according to the NASDAQ. Stock has been consistently declining over the past months, but there is still hope for Discovery. With the growth of online streaming and OTP (over the top), many customers are cutting their ties to cable and satellite. In order to keep viewers tuning in, Discovery Communications has begun efforts to get its content on as many screens as possible.[15]

Happening Now

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560 Media Logo

In November, Discovery joined a group of over thirty producers and distributors that signed with 560 Media. 560 Media is a Global Collections Agency that offers clients intelligence-based revenue-management services.[8] The agency specializes in Television and Film rights that are beneficial to companies in a fragmented and intricate market. Discovery’s partnering with 560 Media will certainly give the evolving company the new edge that it desperately needs. [12] The Director of Global Music at Discovery thinks that,”…560 Media’s fresh and flexible approach to catalog representation will assist Discovery in this specialist area, allowing us to maximize remuneration in the international arena.” Management at Discovery is also working on shifting their focus toward secondary rights management for their high quality catalog. 560 Media will enable Discovery to keep tabs on their revenues and help Discovery gain earning power that is crucial in today’s market.[13]

While Discovery has been late to the online TV business, it certainly has been making

Discovery GO's logo. The streaming app introduced on December 2nd 2015.

Discovery GO’s logo. The streaming app introduced on December 2nd 2015.

efforts to catch up with other companies like Disney. Last year, the company began allowing online streaming through the Discovery GO app to cable and satellite subscribers. Research found that the key demographic for the app was between 18 and 34, yet that hasn’t quite helped the network grow. [14] Discovery also announced that they will be starting a joint venture to hasten the growth of its Eurosport channel to an online-format as well as new collaborative efforts with Mediacom, Hulu, Sony Corporation, and CBS Corp. Discovery has also launched a joint deal to produce a new digital-only media holding company named Group9. Group9 will be a digital and social media video provider that will have an estimated 3.5 billion views per month. Discovery will own 39% of the entity and have the option to purchase the whole company outright.[2]

The Future?

Discovery has recently partnered with AT&T to expand their streaming services with DirecTV Now. Other networks and program providers like Disney, HBO, Turner, and NBC Universal have signed up to work with AT&T in their new DirecTV Now subscription video on demand (SVOD) program. There will be three streaming options provided. Two will charge a monthly rate, and the third, Freeview, will be ad-supported. There will be a wide variety of content on the streaming service that will vary depending upon which option the subscriber chooses.[16]

BIBLIOGRAPHY

[1]. @Cablefax. “Discovery Upfront.” Cablefax. N.p., 01 Apr. 2016. Web. 29 Nov. 2016.

[2]. “Can Discovery Communications Survive in a Streaming TV World?” NASDAQ.com. N.p., 18 Nov. 2016. Web. 29 Nov. 2016. http://www.fool.com/investing/2016/11/18/can-discovery-communications-survive-in-a-streamin.aspx

[3].”Christian Wheeler.” ReviewForTune. N.p., 18 Nov. 2016. Web. 29 Nov. 2016.

[4]. “Discovery Communications, Inc. – Company Profile, Information, Business Description, History, Background Information on Discovery Communications, Inc.” Discovery Communications, Inc. – Company Profile, Information, Business Description, History, Background Information on Discovery Communications, Inc. N.p., n.d. Web. 29 Nov. 2016.

[5]. “Discovery Communications, Inc.” Discovery Communications Inc. N.p., n.d. Web. 29 Nov. 2016.

[6]. “Discovery Communications, Inc.” Discovery Communications Inc. N.p., n.d. Web. 29 Nov. 2016.

[7]. “Discovery Third-Quarter Earnings, U.S. Ad Revenue Drop.” Surghar Daily. N.p., 03 Nov. 2016. Web. 29 Nov. 2016.

[8]. Editor. “Discovery Taps 560 Media for Rights Revenue Collection.” Rapid TV News. N.p., n.d. Web. 29 Nov. 2016. www.fiercecable.com/broadcasting/discovery-signs-deal-560-media-for-secondary-rights

[9].Hipes, Patrick. “Discovery Channel Greenlights Unibomber Scripted Series & ?Deadliest Catch Spinoff For 2016-2017; Sibling Nets Unveil New Slates Upfronts.” Deadline. N.p., 31 Mar. 2016. Web. 29 Nov. 2016. corporate.discovery.com/discovery-newsroom/discovery-channel-announces-2016-2017-upfront-programming-slate/

[10]. “CNBC Excerpts: David Zaslav, CEO of Discovery Communications, on CNBC’s Closing Bell Today.” CNBC. N.p., 19 Oct. 2016. Web. 29 Nov. 2016.

[11]. @IDAorg. “Two Decades of Discovery, and There’s Still More to Learn.” International Documentary Association. N.p., n.d. Web. 29 Nov. 2016. www.documentary.org/magazine/two-decades-discovery-and-theres-still-more-learn

[12]. Munson, Ben. “Discovery Signs Deal with 560 Media for Secondary Rights.” FierceCable. N.p., 18 Nov. 2016. Web. 10 Nov. 2016.

[13]. “NEWS.” 560 MEDIA. N.p., n.d. Web. 29 Nov. 2016. www.560media.com/news/

[14]. Rossolillo, Nicholas. “Can Discovery Communications Survive in a Streaming TV World?” The Motley Fool. N.p., 01 Jan. 1970. Web. 29 Nov. 2016.

[15]. Street, Active Wall. “Post Earnings Coverage as Discovery Communications Misses Earnings and Revenue Forecast.” Baystreet.ca. N.p., n.d. Web. 29 Nov. 2016. www.baystreet.ca/viewarticle.aspx?id=448707

[16]. https://corporate.discovery.com/wp-content/uploads/2016/11/163002_2016_Q3_AT-A-GLANCE_WEB.pdf

Dreamworks Animation

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DreamWorks_Animation_SKG_logo_with_fishing_boy_svg

DreamWorks Animation SKG logo                                                 Source: operation build tv

 Dreamworks Animation SKG

Contact

1000 Flower Street Glendale, CA 91201

Phone: (818) 695-5000

Twitter: twitter.com/dwanimation

Homepage: http://www.dreamworks.com/home/

Investors’ page: http://ir.dreamworksanimation.com/phoenix.zhtml?c=185803&p=irol-irhome

Key Executives

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Jefferey Katzenberg, CEO and CED                     Source: Forbes.com

Fazal F. Merchant, CFO

Fazal F. Merchant, CFO                   Source: Hollywood Reporter

 

Ann Daly, President

Ann Daly, President Source: Hollywood Reporter

Background Information

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Dreamworks Animation SKG headquarters                    Source: bizjournals.com

Dreamworks Animation is an animation producing company that has been around since 2004. They are well known to the world having produced numerous films including ‘Shrek,’ ‘Wallace and Gromit,’ ‘Chicken Run,’ ‘How to Train your Dragon,’ ‘Kung Fu Panda,’ and ‘Madagascar.’

History

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From the left, founders of Dreamworks; Jefferey Katzenberg, Steven Speilberg, and David Geffen                                          Source: thegraphicslate.com

On October 12, 1994, three experienced hollywood entertainment veterans gathered up and founded Dreamworks SKG targetting to create a new Hollywood major film company. Mr. Katzenberg, a former Disney executive, recruited his own animation staff from Disney, while Spielberg brought in some of his animation artists from Amblimation, located at London.

In 2004, with Jefferey Katzenberg, Dreamworks’ animation department departed from its parent company Dreamworks/Public Data Images. They made an individual company that distributes and produces their own animations and named it Dreamworks Animation. Since their foundation in 2004, Dreamworks Animation has won 3 Academy Awards, 1 Golden Globe Award and has been nominated for both Academy awards and Golden Globe awards countless times.

Current Plan(2016)

  • MOVIES

Starting this quarter, Dreamworks Animation SKG changed their plans from producing 3 movies a year to producing only 2 movies a year. Although they have produced only one movie last year, “Home“; this year they are planning to launch 2 movies; ‘Kung Fu Panda 3’ and ‘Trolls‘.

  1.  KUNG FU PANDA 3

Kung Fu Panda 3, one of Dreamworks Animation’s most successful animated film after Shrek, has hit the film market with great impact and has already achieved success world wide.

Avoiding to launch their movie at the same date with the new Star Wars movie, Kung Fu Panda 3 pushed back their launch date to January 29th. Collaborating an advertisement for Super Bowl with Wix before the release turned out to be a big success to have the public aware of the movie.

Though their stock prices have dropped by 6 dollars per stock, Dreamworks Animation did not seem to be worried at all. By earning 48 million dollars at the first week of the release, Kung Fu Panda kept their effort at the Box Office with great consistency.

However, due to Deadpool’s amazing success at the Box Office, Kung Fu Panda 3’s winning streak had to stop at the third week of their release. Though Kung Fu Panda 3’s weekly gross immediately reduced after Deadpool and Zootopia’s monopoly, the ‘Panda‘ still had an alternative and unreplacable plan.

Thanks to the Chinese giants who distributed and exhibited the ‘Panda’ movie at China, Dreamworks Animation could not only succeed on having a great start on 2016, but they also could recover their stock prices. Due to the success, Dreamworks could announce their last quarterly reports for 2015 safely with 55 cents per share: which was 39 cents higher than expected to be.

     2.   TROLLS 

Trolls is the last movie that Dreamworks Animation will release this year. Trolls will be open to the public in November, with some star voices that the audience might recognize. For Dreamworks Animation to continue their favorable situation, and compete with Disney and Pixar, Trolls must also achieve success.

  • NEW MEDIA

       VOLTRON: LEGENDARY DEFENDER

Not just movies, but Dreamworks Animation has reached their range to Television Series all over the world. Realizing that producing profit-unpredictable feature films might not make a jackpot, Dreamworks Animation switched their target to a rather non-risky platform such as SVODS since 2013. After buying Classic Media’s classic TV animation characters for $155 million, Dreamworks Animation has announced that they will be producing and distributing Noddy, the classic 90s-00s animation at France and at the United Kingdom.

Netflix is one of the most frequently accessed media platform that 69-million people use regardless of their age. Dreamworks Animation has announced a partnership with Netflix last January. Netflix are now going to be a global home of various Dreamworks -Animation produced featured films including ‘The Adventures of Puss in Boots,’ and ‘Dinotrux.’ Plus, the two video giants will be launching ‘Trollhunters,’ and ‘Voltron: Legendary Defender’, a remake of a legendary Japanese animation.

Awesomeness TV is also one of Dreamworks Animation’s main source of income. Though giving Verizon 24.5% of Awesomeness TV’s stake, Dreamworks still remains as the main owner having over 50% of the stakes. It costed about 110 million dollars to buy the Awesomeness TV, but it is now making 70 million dollars of extra revenue every year; which is exceeding the profit of any other source of income that Dreamworks Animation has.

How important are these new media that Dreamworks started to concentrate on?

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Source: Variety.com

As seen above, Dreamworks Animation’s revenue has exceedingly increased in 2015. Compared to 2012, 2013 and 2014 was not a good year for Dreamworks Animation because their revenue from feature films reduced and the profit from their newly-trying items weren’t too strong to shine. However, in 2015, even though ‘Home’ was the only featured film that they produced, their revenue from TV series and media made Dreamworks Animation leap in the market.

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Source: Variety.com

Like above, Dreamworks Animation is having fun with the new media that they have recently started investing on. Although feature films are not doing so well as they did in the past, their strategy concentrating on subscription video-on-demand are crucial to their growth.

  • INTERNATIONAL OPPORTUNITIES
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Dreamworks Animation land on Korea as a channel                           Source: Worldscreen.com

Not just China, but now they are targetting the whole world. Dreamworks Animation has put effort on producing spin-offs for each countries. They concentrated ‘Kung Fu Panda’ spin-offs in China and ‘How to train your dragon’ spinoffs in Korea; which have made a huge amount of profit and awareness of the company in countries.

On April 20th, Dreamworks Animation and Korea Telecom made an agreement to launch a ‘DREAMWORKS CHANNEL’ in South Korea. After having a bunch of success in Asia, Dreamworks Animation decided to launch their own channel in South Korea; which is the third independent channel that they have created in Asia. Starting in May, the channel will be officially distributed via ‘OLLEH TV.’

Conclusion

 In a nutshell, Dreamworks Animation seem to having been adjusting to the market trend for a past few years, but they have now fixed their goal using new media as their medium. Though it might be risky to put most of their eggs in Netflix, investors and the public will have to look forward to what the company is up to in the following years.

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