iHeart Media & Entertainment

by TALIA LEVY and VALERIE POWELL
iheartmedia-04

[16] iHeartMedia Company Logo

iHeartMedia, Inc
200 East Base Road
San Antonio, Texas

 

HISTORY
    iHeart Media was originally founded in San Antonio, Texas under the name Clear Channel Communications. The company was founded by Lowry Mays and B.J. McCombs in 1972. In 2008, the company became private by a leveraged buyout through Bain Capital, LLC and Thomas H. Lee Partners.
    iHeartMedia has the widest reach in America for any radio or television outlet with an audience of over a quarter of a billion listeners each month. The company currently covers 150 of the U.S. markets with 858 broadcast radio stations. iHeartMedia delivers a variety of content including music, talk shows, news, and sports through broadcast stations, satellite, online, via smartphones and via live shows. iHeartRadio currently has 92 million registered users with a year-over-year growth of 22% with an increase of 8% in total listening hours. As of September 30th, cumulative upgrades and downloads have reached a new record of 1.1 billion [4].

 

KEY EXECUTIVES

Bob Pittman, Chairman and Chief Executive Officer

Bob Pittman                         [12] Chairman and Chief Executive Officer

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Wendy Goldberg       [13] Executive Vice President and Chief Communications Officer

 

 

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William Eccleshare [15] Chairman and CEO, Clear Channel International

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Richard J. Dressler [14] President, Chief Operating Officer and Chief Financial Officer

 

 

 

FINIANCIAL 
    For the second quarter of 2016, iHeartMedia’s loss widened to $278.89 million due to billboard sales in Turkey that expanded the ongoing debt $56.6 million. The loss was more than five times the amount of 2015’s second quarter loss of $54.66 million [3]. Even though there was a large loss in the second quarter, the company is still generating revenue in the third quarter of 2016 for a total of $857.1 million. Due to a growth in network business and the Presidential Election, digital advertising and broadcast radio primarily drove the growth in revenue of $10.2 million (1.2%) from the previous year’s third quarter revenue [4].
    The increase in revenue allows iHeart to stay on top of their current debt of $20.78 billion as of June 30th, 2016. The large debt is mainly due to a buyout in 2008 by two Boston private-equity firms, allowing them to gain 70% of the iHeartMedia Company. Debtwire senior credit analyst, Seth Crystall, explains that iHeart is a “powerful brand” and will continue to increase revenue to make up from their current losses by the transformation of their listeners to their mobile app [3].
[17]

[17] Singer Taylor Swift singing at the iHeartRadio Music Awards.

iHEART MUSIC FESTIVALS
    The iHeart Music Festival Tour is iHeartRadio’s biggest live musical event, generating a large income for the company, with a portion of the ticket profits going towards the Ryan Seacrest Foundation. iHeartMedia’s President of National Programming Group, Tom Poleman, says, “Fans wait all year to hear who will be playing this tour and we’re thrilled to announce an impressive lineup” [11]. The concerts are held in major cities throughout the country by the iHeartRadio stations in those areas. The Jingle Ball Tour is iHeartRadio’s biggest musical event, generating a large income for the company. The tour is sponsored by Capital One, which allows card holders to gain early access to tickets before going to the general public [7].
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[18] Bon Jovi Photographed performing at an iHeartRadio live concert.

    The live iHeart Radio concerts are a mutually beneficially event for both the artists involved and iHeartMedia. For example, most recently the artist The Weekend celebrated the release of his new album Starboy in Toronto by headlining the iHeartRadio Canada Jingle Ball. Thirty minutes of his live set was broadcasted on the iHeartRadio App, along with 112 of iHeart Media’s radio stations including KISS in Los Angeles and Z100 in New York [1]. The iHeartRadio Jingle Ball in Toronto also included performances by major artists such as Niall Horan, The Chainsmokers, and Alessia Cara.

[23] iHeartRadio celebrated One Direction’s 2013 album Midnight Memories with a special release party.

 

iHEART GLOBALLY
    Recently, iHeartRadio expanded into Canada with the collaboration of North America’s fastest growing digital audio service, Bell Media [2]. Canadians now have instant access to stations and to free streaming channels via iOS, Android apps, and at iHeartRadio.ca. iHeartRadio Canada uses content from Bell Media, which has over 105 licensed radio stations and 100 streaming channels [2]. With the expansion into Canada, iHeartRadio’s Jingle Ball will now be present in Toronto.
concert_iheartradiofiestalatina

[21] iHeartMedia’s Fiesta Latina is a part of the company’s Hispanic initiative.

    This part quarter iHeart partnered with Hispanic radio legend Enrique Santos, to create a new Hispanic initiative to develop new programming content for iHeartMedia across their various platforms. This new initiative recognizes the increasing size of the the U.S. Hispanic community that are both English and Spanish speakers, as well as utilizes Santos’ popular reputation within the Latino community [8].
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[22] iHeart partnered with Telemundo to air the program.

    Building off of this new initiative, just this past November iHeart celebrated the best in Latin Music at the iHeartRadio Fiesta Latina. They partnered with Telemundo to air the exclusive TV special and streamed the event live on Telemundo.com. Telemundo is an American-Spanish language television network owned by Comcast through NBCUniversal [10]. The event broadcasted live on iHeartMedia Spanish-Pop, Tropical, regional Mexican and Spanish Adult Hit radio stations all across the country [8].

 

THE FUTURE
    This coming January, iHeartMedia will be launching a new On-Demand music streaming service, that will put them amongst competition of services like Spotify and  Apple Music. The iHeartRadio All Access service will offer its subscribers unlimited on-demand listing to over 30 million songs. They will also offer a cheaper option, iHeartRadio Plus, which will gives its subscribers the ability to instantly replay songs they heard on iHeartRadio stations, through the app. According to iHeartRadio,the company has not yet decided how to price the two new services. However, $9.99 a month has become an industry standard for full on-demand subscriptions services. iHeartMedia earns most of its revenue through on-air advertisements, which they still will continue to air, despite the new revenue from the subscription service.
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[19] iHeart will be unveiling 2 different On-Demand services. iHeartRadio Plus and iHeartRadio All Access.

    iHeartMedia is not the only major radio based company making the switch, Pandora is creating its own on-demand based product estimated to cost $4.99 a month in the near future [6]. According to iHeart, iHeart All Access will “include a full on demand music collection experience – but one still tied directly to radio.” the company said. When listeners hear a song on the radio that they like, for the first time ever they will be able to replay that song or even save it directly to their playlist.

 

iheartradio_on_demand_pr

[20] iHeart Radio’s On-Demand service is expected to launch in January 2017.

Sources:

[1] Bliss, Karen. “The Weeknd’s Album Release Day Live Set Broadcast on IHeartRadio.”Billboard. Billboard Music, 26 Nov. 2016. Web. 27 Nov. 2016.

[2] Dupuis, Renee. “IHeartRadio Now Available in Canada: Free Streaming Service Brings  Canadians Biggest and Best Music Experience.” Bell Media. Bell Media Canada, 6 Oct. 2016. Web. 29 Nov. 2016.

[3] Hendricks, David. “IHeartMedia’s Second-quarter Loss Widens to $278.9 Million.” San Antonio Express-News. San Antonio Express-News, 4 Aug. 2016. Web. 29 Nov. 2016.

[4] IHeartMedia, Inc. IHEARTMEDIA, INC. REPORTS RESULTS FOR THIRD QUARTER 2016. Rep. IHeartMedia, INC., 9 Nov. 2016. Web.

[5] Karp, Hannah. “IHeartMedia to Launch On-Demand Music Service.” The Wall Street Journal. Dow Jones & Company, 23 Sept. 2016. Web. 15 Oct. 2016.

[6] Lovelace, Berkeley, Jr. “Pandora CEO on On-demand Services: We’re in the Perfect Position.” CNBC. CNBC, 14 Sept. 2016. Web. 29 Nov. 2016.

[7] McAlone, Nathan. “The Biggest Radio Powerhouse in the US Just Took Aim at Apple and Spotify with a New Service.” Business Insider. Business Insider, 23 Sept. 2016. Web. 29 Nov. 2016.

[8] Ross, Kevin. “IHeartMedia, Inc. Reports Financial Results for the Third Quarter Ended September 30, 2016.” Radio Facts. N.p., 10 Nov. 2016. Web. 29 Nov. 2016.

[9] Stine, Randy. “IHeartMedia Shows Revenue Growth in Q3.” Radio World. Radio World, 10 Nov. 2016. Web. 29 Nov. 2016.

[10] Telemundo. “IHeartRadio Fiesta Latina 2016.” Telemundo. N.p., n.d. Web. 29 Nov. 2016.

[11] Vitucci, Danielle. “IHeartMedia Rings in the Holiday Season with the Return of Its Iconic 2016 National “iHeartRadio Jingle Ball Tour Presented by Capital One”.” IHeartMedia Rings in the Holiday Season with the Return of Its Iconic 2016 National “iHeartRadio Jingle Ball Tour Presented by Capital One” | Business Wire. BusinessWire, 11 Oct. 2016. Web. 29 Nov. 2016.

[12] Bob Pittman. iHeartMedia, Inc. Retrieved: November 28th 2016

[13] Wendy Goldberg.  iHeartMedia, Inc. Retrieved: November 28th 2016

[14] Richard J. Dressler. iHeartMedia, Inc. Retrieved: November 28th 2016

[15] William Eccleshare. iHeartMedia, Inc. Retrieved: November 28th 2016

[16] iHeartMedia. RadioFactsRetrieved: November 28th 2016

[17] iHeartMedia. Yahoo NewsRetrieved: November 28th 2016

[18] iHeartMedia. VectorNetworksRetrieved: November 28th 2016

[19] iHeartMedia. Hollywood.comRetrieved: November 28th 2016

[20] iHeartMedia. Business WireRetrieved: November 28th 2016

[21] iHeartMedia. Aaarena.com. Retrieved: November 28th 2016

[22]  iHeartMedia. iHeart.com. Retrieved: November 28th 2016

[23] One Direction Last First Kiss IHeartRadio Album Release Party. Perf. One Direction. Youtube, 3 Jan. 2014. Web. 20 Nov. 2016.

Spotify

by ERIN SINGLETON

HEADQUARTERS

Spotify AB
Birger Jarlsgatan 61, 10tr
113 56 Stockholm
Sweden
556786-5729
(Research & Development)

Spotify Ltd.
4th Floor
25 Argyll Street
London W1F 7TU
United Kingdom
(Main headquarters)

http://www.spotify.com/

KEY EXECUTIVES [1]

ABOUT 

 Spotify is a digital music streaming service that allows users to create personal playlists and radio stations, browse Spotify-curated playlists, and share music with friends. Users can do this through their mobile devices, tablets, or desktop computers. The service currently has more than 30 million songs registered within its system through licenses with major labels and recording artists [2]. Developed in 2006 by entrepreneurs Daniel Ek and Martin Lorentzon in Stockholm, Sweden, Spotify was created as a response to the illegal downloading of music going on by consumers through piracy sites like Napster [3]. In 2008 the service was launched in Scandinavia, France, the U.K. and Spain; in 2011, it made its way to the U.S [3]. There are currently over 60 million users (15 million of which are paying users,) 1.5 billion playlists, and 20,000 songs added per day [2].

MARKET EXPANSION

Spotify is currently available in 58 markets worldwide, including Brazil, Germany, New Zealand, Nicaragua, Taiwan, Italy, and more [2]. In 2013, Spotify expanded to 8 new locations in its steps towards penetrating Latin America and Asia markets, launching in Mexico, Hong Kong, Malaysia, and Singapore [4]. Spotify introduced Canada’s launch in 2014 [5]. Plans to enter Japan are still in the works, and previous plans to enter Russia have been halted due to its unstable economic conditions [6]. As Spotify has continued to expand its availability across the globe, its number of users has greatly increased every year.

 FINANCIALS

Despite industry rumors, Spotify still remains a privately funded company and is not going public anytime soon[7][8]. Spotify is currently close to completing a new round of funding from Goldman Sachs and an Abu Dhabi sovereign wealth funds, raising $400 million and putting its value at $8.4 billion [9]. After the deal, Spotify will be worth double the value of its closest competitor, Pandora Music ($3.85 billion), despite having higher net losses than Pandora and less market share (6% versus 31%, respectively) [10]. The deal will also put Spotify at the top ranks of the highest valued privately funded technology companies, along with Square, Dropbox, and Airbnb [11].

BUSINESS MODEL

There are two tiers for Spotify users: ‘freemium,’ a free, ad-supported streaming format, and ‘premium,’ an ad-free streaming subscription for $9.99/month. The premium subscription comes with other perks, including unlimited song skips, offline mode ability, and on-demand mobile access [12]. Additionally, there is a student tier for $4.99/month and a family plan for $5.99/month. Spotify philosophizes that the freemium option will drive users to eventually pay for the better experience [2]. Through these payment options, Spotify has paid $2 billion USD to the music industry, $1 billion of which coming from 2014 alone [2]. 70% of revenues earned are paid out to rights holders in the industry, while Spotify holds onto the remaining 30% [2]. Spotify does not pay ‘per stream,’ but rather through royalty statements that are dependent on the country the artist is being streamed, the number of paid users, the country’s currency value, and the artist’s royalty rate. As a result, ‘per stream’ payouts are typically between $0.006 and $0.0084 [2].

ARTIST BACKLASH

do-no-reuse-taylor-swift-the-beat-bb36-sarah-barlow-billboard-650

Taylor Swift pulled her catalogue off Spotify this fall 2014. Image courtesy of Billboard

With the trending drop of physical sales and digital downloads, there has been heavy debate circulating the music industry involving streaming companies’ payouts. More specifically, there has been criticism from recording artists and songwriters who feel that their ‘art’ is being undervalued and deserves fairer compensation from streaming services. Just this past fall, Taylor Swift pulled her entire catalog off of Spotify in defense of songwriters, saying that she is “not willing to contribute [her] life’s work to an experiment that [she doesn’t] feel fairly compensates the writers, producers, artists, and creators of this music” [13]. Other artists who have called out against the streaming service include Jason Aldean, Radiohead’s Thom Yorke, Talking Heads’ David Byrne, and others [14]. In response, Ek argues that record labels are to blame since they are the owners of the music and thus the ones distributing it to their artists under their own respective terms [14].

The biggest artist-led backlash against Spotify is the creation of competitive streaming service Tidal, an artist-owned global music and entertainment platform ran by Jay Z, Beyoncé, Deadmau5, Madonna, and other music superstars [15]. To counter artist tensions, Spotify recently rolled out a new feature called Tweet the Beat, which allows users to express their gratitude towards their favorite artists through an interface pop-up asking them to thank the artist via a pre-written tweet [16]. Rihanna is the only artist users have been asked to thank. This experimental feature has been negatively received by Spotify users, who view it as a spam [15]. A Spotify spokesperson says that, “[They’re] always testing new things on our different platforms and to various user groups,” most likely to stick out amongst the competition [15]. However, Tweet the Beat has been rolled back as a result of such critical opinions.

RECENT NEWS

These past few years have been busy ones for Spotify as the company proactively works towards staying ahead of the concentrated streaming market. In January of 2015, Spotify introduced Touch Preview, a “better way to preview any song, album, artist, or playlist” [17]. This feature allows users to gain a “sneak peak” to a song or playlist by holding down a finger to the screen to preview the song instantaneously. If the user likes what they hear, they can save the song with one simple swipe.

In February of 2015, Spotify introduced an update for desktop users, presenting fully integrated lyrics, powered by Musixmatch, as well as an explore option to search popular lyrics from Spotify’s top songs [18]. The desktop update also included easier access to Friend Feed, which allows users to discover what their friends are currently listening to, as well as a revamping of daily viral charts.

 

In March of 2015, Spotify’s PlayStation Music was launched in partnership with Sony Network Entertainment International LLC, making it “easier than ever for gamers to enjoy their favorite tracks whilst playing their favorite games” [19]. Users are able to create their own on-demand soundtracks to their games without interruption to the gaming experience. Just this April 2015, Spotify launched Spotify for Brands, a platform that reveals audience statistics and insights to benefit brands in their endeavor to connect with the younger generations [20].

OVERVIEW

Since its 2006 development and 2008 initial launch, Spotify has demonstrated significant exponential growth over the past 7 years with no sign of slowing down anytime soon. Leading the pack in the digital streaming market, the service is tirelessly working towards providing unique innovations and opportunities for its consumers that one can only expect to continue in the many years to come.

SOURCES

[1] Spotify Biographies, Spotify Press.

[2] Spotify Artists, Spotify Explained.

[3] Forbes, Spotify’s Daniel Ek: The Most Important Man In Music

[4] Chicago Tribune, Spotify Expanding into Asia, Latin America

[5] Spotify Press, Spotify is Live in Canada!

[6] Business Insider, Spotify has cancelled its launch in Russia

[7] Yahoo! Finance, Spotify seeks to hire U.S. filings expert as bankers eye IPO

[8] Yahoo! Finance, Spotify isn’t going public anytime soon

[9] Yahoo! Finance, Spotify Nears New Funding at Valuation of $8.4 Billion

[10] Market Realist, Why Is Spotify’s Valuation More than Double Pandora’s?

[11] Wall Street Journal, The Billion Dollar Startup Club

[12] Pocket-Lint, Spotify free vs Spotify premium: What’s the difference?

[13] Rolling Stone, Taylor Swift’s Label Head Explains Spotify Removal

[14] Rolling Stone, Spotify Founder Fires Back at Taylor Swift

[15] The Telegraph, Stars lead backlist against Spotify with their own music streaming site Tidal

[16] Digital Trends, Spotify Rolls Back ‘Tweet the Beat’ for Rihanna After Back Lash

[17] Spotify Press, Introducing Touch Preview: a better way to preview any song, album, artist, or playlist

[18] Spotify Press, Introducing our latest update for Spotify on desktop

[19] Spotify Press, Soundtrack your game with Spotify on PlayStation Music

[20] Spotify Press, Spotify launches playlist targeting for brands

Rdio

rdio-logo

Rdio logo. Photo courtesy of Rdio.

Contact Information [1]
Phone: (415) 763-7211
62 First Street, Suit 500
San Francisco, CA 94105
www.rdio.com

History

Rdio is an online music streaming service based in San Francisco [2]. It was founded in 2010 by Skype co-creator Janus Friis and began entirely as a subscription based music service [2].  While Rdio has been lauded for its design within the technology community, the company has experienced a slower take off the ground [2]. Rdio attempted to become a more holistic entertainment service through its launch of Vdio, a video service, in April of 2013 [2]. However the project was unsuccessful and discontinued just eight months later. Following a series of layoffs, Rdio announced on December 3rd of 2013 that Anthony Bay would be appointed as CEO [3]. Bay was previously global head of video at Amazon [3].

Key Executives [1]

Janus Friis, founder of Rdio. Photo courtesy of Forbes.com

Anthony Bay, Chief Executive Officer of Rdio. Photo courtesy of Patrick T. Fallon.

Carter Adamson, Chief Operating Officer. Photo courtesy of Lien Multimedia

Drew Larner, Vice Chairman and Strategic Advisor. Photo courtesy of fastcocreate.com

Scott Bagby, President of International. Photo courtesy of The Music Void.

Financials

On February 3rd of 2011 Rdio released it had raised $17.5 million worth of funds with a list of investors including Friis, Mangrove Capital Partners, and Skype [4]. Rdio’s biggest deal to date struck on September 16, 2013 when it announced a partnership with Cumulus Media, the second largest radio operator in the US [5]. In exchange for granting Cumulus an estimated 15% equity stake in Pulser Media, Rdio’s parent company, Cumulus will provide Rdio with programming and promotional services valued at $75 million over five years [6]. Although this deal was a trade and brought in no cash for either Rdio or Cumulus, it allowed Rdio the capability to offer a “fermium” subscription model [7]. Cumulus’ sale agents will sell commercial spots and share the ad revenue [7]. Rdio has yet to reveal its subscription numbers, however Spotifiy, its greatest rival, currently has 24 million users with 6 million paying [6].

Current News

Subscription Switch-Ups 
Rdio proved it could adapt to the music streaming landscape after announcing it would offer a free subscription model for users through ad-supported stations this year [7]. It is essentially an Internet radio experience although Rdio still offers its paid subscription options, Web and Unlimited. This coincides with the hope that a freemium model will serve as a gateway for users to sign up for a paying subscription. Web allows full access to computers for $4.99 per month while Unlimited extends to all devices for $9.99 per month [8]. While Rdio has offered family plans since 2011, earlier this month the streaming service prices were lowered to $5 for each additional family member included on the plan (which levels its family plan price with Spotify) [8]. A family of two costs $14.99 per month with $5 for each additional person however if a family is bigger than five, users must pay the full monthly price of $9.99 for any additional members [8].

Taylor Swift Streaming Debacle 

Taylor Swift’s music remains on Rdio despite her Spotify withdrawal. Photo courtesy of Rdio.

Taylor Swift made headlines last month when she pulled all her music from Spotify as she feels they do not fairly compensate music creators and is uncomfortable with the business model [9]. This has brought about questions for the future of music streaming with regard to whether other big name artists will follow suit in pulling their music. Bay has been speaking out in support of Swift and all artist’s choice in how their music is distributed [10]. Due to Swift’s fall out with Spotify, Rdio has been drawing attention to the fact that users still have access to her full catalog of music (with the exception of her most recent album, 1989) through both Rdio’s ad-supported Internet radio and paid subscriptions [10]. Additionally, Rdio currently has 30 million tracks in its library–10 million more than Spotify [11].

Toronto Film Festival Partnership [12]

Ellie Goulding during a Rdio sponsored performance. Photo courtesy of ET Canada.

This past September Rdio was the official music partner for the Toronto International Film Festival. Rdio had a “music hub” at the event with giveaways, listening stations, as well as live music. In fact, Rdio sponsored a free Ellie Goulding concert at Massey Hall. Attendees just needed to visit the “Rdio House” to receive tickets where they could browse through Rdio products and plug into listening stations to listen and browse through Rdio’s library of music. Bay explained the partnership with Toronto was a marketing opportunity to strengthen their presence in Canada.

Roku Launches Rdio App [13]
In August of 2014 Rdio announced plans to launch a new app on Roku. Rdio has been investing heavily in promotion, such as having a Rdio app featured on Roku’s television remote controls. With this, Rdio joins the ranks of just three other services (Netflix, Amazon, Vudu) who have been allotted a remote control button. As a result of this deal, Rdio can now be accessed through three avenues of television: Roku, Chromecast, and Apple TV.

Future Plans

Audio Upgrade [14]
On October 16th Rdio announced its plans to upgrade their entire music catalog to AAC audio files, which is a higher sound quality than MP3. This ushers in a new period for Rdio where users can choose which sound quality they prefer listening to on all devices. Paying users even have the ability to decide which sound quality they want for downloaded songs during offline listening. Rdio also expects that changing from MP3 streaming to 64 AAC streaming could reduce data consumption by a third. This is also welcome news for musicians such as  Grateful Dead band member Bob Weir, who worries that poor audio quality during streaming impedes upon the listening experience . Therefore Weir has granted Rdio an exclusive selection of tracks from TRI Studios to support the company’s move in raising the bar of audio quality.

Global Expansion

Rdio acquisition of 9 new territories brings its reach to 60 countries

Rdio acquisition of 9 new territories brings its total reach to 60 countries. Photo courtesy of Rdio.

Rdio announced in May of 2014 that it would be available in nine additional countries throughout Europe and Asia, bringing its total reach to 60 countries [15]. There are five Mediterranean and Eastern European countries  that Rdio will now be able to reach totaling 25 million people in Greece, Cyprus, Croatia, Slovakia, and Slovenia [15]. Asia has remained a relatively untapped market for Rdio although its services have been available in Malaysia and Hong Kong for just over a year [15]. 400 million people reside in the Asian countries Rdio is currently working toward expanding–Indonesia, the Philippines, Thailand, and Singapore [15]. While all five of the European territories have been classified as “high income”, Singapore remains the only Asian country that is also categorized within this higher income bracket. In an effort to further push its international reach, this March Rdio acquired Indian streaming service Dhingana with plans to relaunch it later this year [15]. At the time of the purchase, Dhingana had 9 million monthly active users [16]. It was also projected that India will become the largest purchaser of smartphones after China in 2014, an estimated 92% of which will be new users [16]. These are promising statistics considering over 75% of Dhingana users access the streaming service through their mobile devices [15].


Sources

[1] Company Overview of Rdio, Inc. investing.businessweek.com Retrieved: 28     Nov 2014

[2]  CEO: Rdio’s problem? Not enough people use Rdio cnet.com Retrieved: 24 Nov 2014

[3] Rdio Names Former Amazon Exec Anthony Bay Its New CEO techcrunch.com Retrieved: 24 Nov 2014

[4] Rdio secures USD 17.5 mln in financing round telecompaper.com Retrieved: 13 Nov 2014

[5] Internet Radio Business with Free Listening Update billboard.com Retrieved: 24 Nov 2014

[6] Music Service Rdio in Deal With Cumulus nytimes.com Retrieved: 13 Nov 2014

[7] Rdio to Expand Its Offerings as Cumulus Partnership Heats Up This Summer billboard.com Retrieved: 13 Nov 2014

[8] Rdio Follows Spotify, Drops Family Plan Pricing pcmag.com Retrieved: 28 Nov 2014

[9] Here’s Why Taylor Swift Pulled Her Music From Spotify time.com Retrieved: 9 Nov 2014

[10] Rdio on Taylor Swift’s Spotify block: “This is art. It’s the artist’s choice” theguardian.com Retrieved: 13 Nov 2014

[11] Spotify and Rdio square off calgaryherald.com Retrieved: 30 Nov 2014

[12] Rdio Partner With Toronto Film Festival billboard.com Retrieved: 28 Oct 2014

[13] Rdio is getting ready to launch a completely revamped Roku app gigaom.com Retrieved: 24 Nov 2014

[14] Rdio upgrades the audio quality of its entire music library venturebeat.com Retreived: 28 Nov 2014

[15] Rdio Now Playing In Nine More European & Asian Countries billboard.com Retrieved: 15 Oct 2014

[16] Smartphone explosion in 2014 will see ownership in India pass US theguardian.com Retrieved: 15 Oct 2014

Spotify

by Helen Lu

[1] Spotify’s Logo

KEY EXECUTIVES

[2] Spotify Founders- Martin Lorentzon & Daniel Ek

[3] Jeff Levick- Chief Business Officer

 

[4] Steve Savoca- Head of Content

 

[5] Ken Parks- Chief Content Officer & Managing Director USA

SPOTIFY OVERVIEW

[6] Spotify’s sleek interface layout for their multi-platform service.

Spotify is a privately-owned, digital music streaming service that provides on-demand access to tracks. It is available on multiple platforms, including computers, mobile, tablets, and home entertainment systems. Originally founded in Sweden in 2006, Spotify launched in the United States in 2011; it is now available in 58 markets. [7]

Spotify offers listeners the free model, “made possible by ads,”  and the premium model for $9.99 monthly, which is ad-free, high-quality, and available offline. [8] With over 20 million songs, over 20,000 tracks added daily, and over 1.5 billion playlists, Spotify has accumulated 10 million active users and a total of 40 million active users. [9]

COMPETITORS

Rdio, Pandora, Rhapsody, Google Play Music, Beats, iTunes Radio, Music Unlimited, and Xbox Music are worthy contenders in this competitive space. Product reviews assess service quality with major factors include song catalog, user interface, support, and features. [10] Each racing for a market share, these top players in the market are making strategic ploys to stay afloat.

On November 12th, Youtube announced their own streaming service, Youtube Music Key for $9.99. It will be interesting to see how it will affect the music industry when it fully hits the market in 2015. [11]

[12] Spotify and The Echo Nest collaboration

In early March 2014, Spotify acquired The Echo Nest, a big data company to enhance the music discovery feature, forcing RdioRhapsody, iHeartRadio, and Vevo to look elsewhere for a discovery algorithm. [13]

THE SPOTIFY STRATEGY

Spotify has successfully targeted college students, establishing a solid audience base and brand loyalty. With personal information confirming their status, Spotify offers students Spotify Premium for only $4.99[13] 

[13] Spotify engages their target audience: college students and 18-24 year-olds.

COLLEGE CASE STUDY

Spotify’s tenacious grasp on college students’ listening is reflected in their recently released research report of the Top 40 Musical Schools in America. The findings are a close study of the musical norms in the schools.

[14] Detailed graphs document music-genre distribution and listening spikes, showing not only what students listen to but also how they listen.

The data that Spotify is able to collect can be utilized for targeted advertising and marketing campaigns today. Moreover, with such a large following of the developing youth, Spotify is not only able to make significant advancements with the invaluable information about  today, but accurate inferences about these soon-to-be adults tomorrow. [13]

#THATSONGWHEN

Spotify launched their #thatsongwhen campaign with advertising agencies Ogilvy & Mather and David to further engage their millennial base. #Thatsongwhen allows users to tie their emotional experiences to their favorite songs, to create, and to tell stories. The customization, personalization, and interactivity of a musical experience attracts and retains a young crowd. [15]

The stories are media clips that are charged with emotion, and of course, music. Don’t Go Chasing Girls is about a man’s early memory of his childhood crush that is easily triggered with TLC’s hit song, Don’t Go Chasing Waterfalls. Stories and songs are updated and posted on a live feed.

AD TAKEOVER

Spotify is introducing two new advertising options for eager advertisers:

1. The dubbed Video Takeover, only available on desktops, allows brands to takeover the screen during 15-30 second advertising breaks.

2.The dubbed Sponsor Sessions forces mobile users to view a 15-30 second video on their mobile devices in order to proceed onto 30 minutes of uninterrupted streaming. [16]

McDonald’sUniversal Pictures, and Ford are just some of the major sponsors that have opted into this advertising innovation. [17]

[18] McDonald’s format and utilization of Spotify’s advertising product – Video Takeover.

SPOTIFY PARTNERSHIPS

VODAFONE

Everything is going mobile, and music is no exception. This rapid trend of playing and streaming music from a smartphone is particularly prevalent in Australia. Due to these recent findings, Vodafone Australia has partnered with Spotify to bundle in Spotify Premium for free with their monthly plan. A Spotify Premium subscription generally costs $11.99 Australian dollars each month. The exclusive offers with Spotify vary, and are known as the Red Plans. [19]

[20] Research shows that 1.5 million Australians stream music from their mobile devices.

Vodafone believes that Spotify Premium’s features complement and maximize the use of their faster network speeds, value plans, and expanding 4G network. Both the companies and the listeners are benefitting from this collaboration as the marriage of these digital services follow consumer trends and meets consumer needs. [21]

CARPLAY

Apple Carplay is an a new feature configured in select 2014 vehicles. Spotify is on board for this innovative ride as it has updated and fixed some bugs for this new multimedia system. [22] The music player allows users to access their Spotify accounts using a compatible iPhone.  [23] With a built-in display to play music, Carplay is an exclusive and luxurious market; the Ferrari FF is one of the few select cars with Carplay. Several automobile manufacturers, however, are making an effort to include and support this system in the future.  [24]

[24] Spotify collaborates with Apple Carplay to incorporate music services in the latest car models.

UBER

Uber is a hip taxi service, and Spotify is a hip streaming service. These two successful startups partner up for a new listening experience. Passengers can link their custom playlists to Uber vehicles for a fun ride. Although this new feature has started off in ten cities, it makes a big splash in the car service industry and the music industry. This partnership allows both companies to co-promote their respective brands and to change with the times. The service is for Spotify Premium account holders. [25]

[26] Spotify and Uber modernize the standard cab-ride as they join forces to create a new listening experience.

SPOTIFY CONTROVERSY

Taylor Swift pulled her entire catalogue from Spotify’s music database as she believes that it does not fairly compensate artists. [27] As a popular musician, her bold move and her public statements rejecting the streaming business model has made headlines for weeks. Fans and critics are responding to her decision with distaste as both parties point out that there are other viable services, such as Youtube and SoundCloud, to play her music. [28] While she recently accepted the first-ever Dick Clark Award for Excellence at the 2014 American Music Awards Ceremony, she added another snide comment jabbing at Spotify and streaming services again. [29] Jason Aldean has followed Swift’s footsteps, and pulled his new album Old Boots, New Dirt from Spotify. [30]

Spotify executive, Ek, combats this frenzy and reports that artists that use Spotify to promote their music actually sell more, and that Spotify has returned over $2 billion to music industry today. Top artists like Swift are set to project over $6 million in revenue a year. [31] Despite the financial debate and moral controversy, the Spotify team still hopes for Swift to change her mind. [32]

[33] Taylor Swift is a firm believer in the value of music, and that it should not be free. Swift has pulled her music catalogue from Spotify.

It is unlikely that many artists will join Swift’s banning of the digital streaming business, as it is the digital age.  Reports confirm that streaming services grew 28% in the first half of 2014. [26] Listeners’ habits changed; artists can sink, but digital streaming services will swim.

SPOTIFY: LOOKING AHEAD

 Despite the recent controversies, Spotify has achieved success with their recent collaborations; the student discount and the partnership with Vodafone have led Spotify subscriptions to increase by 42%. [28]  Spotify Family Plan has launched with popular demand and proven financial success with previous discount deals. The plan allows subscribers to add four family members to their account for half the price. [34]

Spotify’s name is globally recognized, and Spotify’s services are well integrated into the new digital age. Its key strategies and partnerships keep it on the bleeding edge of the music industry.

 Sources

1. Spotify’s Logo, Spotifypress.com, RT:11.29.2014

2. Daniel Ek and Martin Lorentzon, RT: 11.29.2014

3. Jeff Levick, RT: 11.29.2014

4. Steve SavocaSpotifypress.com, RT:11.29.2014  

5. Ken Parks, Evolver.fm, RT: 11.29.2014

6. Spotify Interface Layout,  RT: 11.29.2014

7. Spotify Business Information, investing.businessweek.com, RT: 11.29.2014

8. Spotify Official Website, spotify.com/us, RT: 11.29.2014 

9. Spotify Press Information, spotify.com/information, RT: 11.29.2014 

10. “Spotify and competitors play to their musical strengths”, usatoday.com, RT: 11.29.2014 

11. “YouTube Launching Spotify-Style Paid Music Service”, TIME, RT: 11.29.2014

12. Spotify and The Echo Nest Collaboration, RT: 11.29.2014 

13. “Will Spotify’s hat trick help it pull ahead of competition?”, Fortune, RT: 11.29.2014

14. How Students Listen, spotify.com, RT: 11.29.2014 

15. “Spotify Ties Music to Personal Stories in Its New Ads”, adweek.com, RT: 11.29.2014

16. “Spotify Unveils Video Takeover Ad Product for Free Users”telecompaper.com, RT: 11.29.2014

17. “Spotify is bringing video ‘takeover ads’ to its free service”, theverge.com, RT: 11.29.2014

18. Spotify Video Takeover Format, spotify.com, RT: 11.29.2014  

19. “Vodafone offers postpaid customers free Spotify Premium access”, CNET, RT: 11.29.2014

20. “Spotify partners with Vodafone Australia for down under listeners”, rainnews.com, RT: 11.29.2014

21. “Vodafone Australia and Spotify join forces!”, vodafone.com, RT: 11.29.2014

22. “Spotify adds support for Apple’s CarPlay in update to iOS app”, talkingnewmedia.com, RT: 11.29.2014 

23. “Spotify Adds CarPlay Support in Latest iOS Update”, macrumors.com, RT: 11.29.2014

24. “Apple CarPlay comes to Pioneer stereos as Spotify adds support”, engadget.com, RT: 11.29.2014

25. “Tuneup, redefined: You can now Spotify your Uber ride”, CNET, RT: 11.29.2014 

26. Uber and Spotify Partnership, Uber.com, RT: 11.29.2014

27. “Taylor Swift is right about music, wrong about Spotify, says CEO Ek”, CNET, RT: 11.29.2014

28. “Why Taylor Swift Will Lose Her Battle With Spotify”, TIME, RT: 11.29.2014

29. “AMAs: Taylor Swift Continues Anti-Streaming-Service Stance in Dick Clark Award Speech”, hollywoodreporter.com, RT: 11.29.2014 

30. “Jason Aldean Agrees with Taylor Swift, WIll Remove New Album From Spotify”, musictimes.com, RT: 11.29.2014 

31. “$2 Billion and Counting”, spotify.com, RT: 11.29.2014

32. “Here’s Why Taylor Swift Pulled Her Music From Spotify”, TIME, RT: 11.29.2014

33. “Taylor Swift and the Whole Spotify Thing”, uloop.com, RT: 11.29.2014

34. “Spotify launching family plan with cheaper subscriptions for families”, theguardian.com, RT: 11.29.2014

CBS Radio

by Carly Port
Slide1

[a] Photo Courtesy of www.billboard.com; CBS Radio Logo

By Carly Port

CONTACT INFORMATION [1]

1271 Avenue of the Americas FL 44

New York, NY 10020

(212) 649 – 9600

www.cbsradio.com

ABOUT CBS RADIO

CBS Radio operates as a division of Columbia Broadcasting System and as one of the leading providers of original media content across an array of platforms. CBS Radio delivers material to an audience of over 72 million and owns and operates 126 radio stations in 27 markets [2].

CBS made its debut network broadcast on September 18, 1927 at 3 p.m. Sixteen stations from Providence to St. Louis were present that Sunday. In January 1941, CBS launched Latin American stations in eighteen countries [3]. In 1974, CBS Radio reignited the radio drama craze with its introduction of CBS Radio Mystery Theater [3]. In November 1995, CBS was bought out by Westinghouse Broadcasting [4]. CBS Radio became a part of Infinity Broadcasting in June of 1996. In September of 1999, reports announced that Viacom would acquire CBS Corporation for nearly 37 billion dollars [5]. Finally, in 2005, Infinity Broadcasting rebranded itself as the new and current CBS Radio [6].

Key Executives                  

 

MASON

[b] Photo Courtesy of www.cbsradio.com; CBS Radio President & CEO Dan Mason [7] 2008 Most Powerful Person in Radio              

[c] CBS Local Media Chief Operating Officer Anton Guitano

[c] Photo Courtesy of www.cbsradio.com; CBS Local Media Chief Operating Officer Anton Guitano

Scott Herman

[d] Photo Courtesy of www.cbsradio.com; CBS Radio Executive Vice President, Operations New York Market Manager Scott Herman

Michael Weiss

[e] Photo Courtesy of www.cbsradio.com; CBS Radio President of Sales Michael Weiss

Ezra Kucharz

[f] Photo Courtesy of www.cbsradio.com; CBS Logal Digital Media President Ezra Kucharz

In September, CBS Corporation added John Vilade as Vice President of National Digital Sales for CBS Local Media. In this position, from a strictly radio focus, Vilade will work directly with Michael Weiss to expand opportunities and conveniences for interested advertisers and expedite revenue expansion [8].

Additional Executive Biographies

TOP COMPETITORS

CBS Radio’s top competitors in the market are Iheartcommunications and Radio One [9].

INSIDE CBS RADIO {PLATFORMS}

Broadcast

CBS Radio provides industry-leading, play-by-play sports content to stations nationwide. CBS Radio Broadcast caters to over two dozen fan-favorite franchises of the NFL, NBA, NHL and MLB all over the board featuring the Boston Celtics, Chicago White Sox, Detroit Red Wings, New England Patriots, New York Giants and the New York Yankees. CBS Radio boasts beloved personalities as a key factor of its broadcast success such as Carson Daly, Ryan Cameron, Mike Francesa and Kevin and Bean to name a few [10].

Local Digital 

CBS Local Digital Media accumulates well-known, dependable media brands providing consumers with a unique, “local” experience. This multimedia venture combines pertinent characteristics of CBS’s radio and television departments to create over twenty major market doorways into exposure of news, weather, traffic, sports and entertainment, industry-leading music and lifestyle sites. Portals into Radio.com offer live and on-demand visual and audio content and Eventful presents a terminal for event discovery. The on-the-go aspect of CBS Local Digital Media keeps nearly 50 million consumers content and happy on a monthly basis [11].

Mobile

CBS Radio has made listening to consumers’ favorite radio stations easier than ever. With CBS Radio’s new mobile approach, audiences can access their favorite sports outlets, latest-breaking news sources and most diversified music programs in the most portable manner yet, available as apps on an eclectic assortment of devices. Not only are 150 radio stations now available in mobile form, but also news clips and video interviews with the hottest athletes and artist can now be viewed on the majority of user-owned devices [12].

CBS Sports Radio

Only two years old, CBS Sports Radio is available in all of the Top 10 markets nationwide. A hybrid of CBS Radio and CBS Sports, CBS Sports Radio covers a vast range of sports and features experienced, renowned broadcasters such as Jim Rome, Tiki Barber, Doug Gottlieb and Scott Ferrall among many others [13].

FINANCIALS

market share

[g] Photo Courtesy of www.finance.yahoo.com; CBS Corporation Stock Market Summary at the Close of 12/1/2014

At the end of the day on December 1, 2014, CBS Corporation was down 0.41% at $54.47 a share. The year change was down 7.63% and was lowest in October, at $48.91 a share. The highest stock price this year was in March at $67.55 a share [14].

CBS Corporation successfully ended its third quarter with revenues of $3.37 billion, a 2% increase from last year’s third quarter revenues of $3.30 billion. Recent successes can be attributed to CBS’s Television Networks, specifically Thursday Night Football. Net earnings decreased from last year’s third quarter revenues of $431 million to a current $400 million, related to increased foreign exchange rates [15].

CBS Corporation’s Executive Chairman Sumner Redstone summarized the company’s reaction to the third quarter statement [15]:

“CBS continues to succeed on the strength of its tremendous content… Les and his team are optimizing the Company for future growth at every turn, and I have the utmost confidence in their ability to increasingly drive shareholder value in these dynamic times of great opportunity [15].”

WHAT’S GOING ON?

Michigan News Network

Townsquare Media

[h] Courtesy of www.allaccess.com; CBS Radio & Townsquare Media Partner to Create Michigan News Network

On September 2nd, CBS Radio and Townsquare Media partnered together to form a news and sports all-Michigan network, Michigan News Network. The network provides content for nearly twenty affiliate stations across the state of Michigan. MNN provides top-of-the hour updates Monday through Friday from 6 a.m. to 7 p.m. as well as 60-second sport broadcasts three times a day. CBS Radio will provide the original content while Townsquare Media will have exclusive syndication rights and deal with affiliate relations with stations ranging from Ann Arbor to Detroit. CBS Radio’s Detroit stations such as WWJ Newsradio 950 have always topped Michigan radio charts and have established themselves as the leading voices for Detroit, so the move towards providing content for the entire state has been readily anticipated [16].

“We are excited to be working with Townsquare to distribute our award-winning programming to listeners across the entire state of Michigan, while also realizing the highest value for our content.” –CBS Radio CEO & President Dan Mason [16]

 

“We Can Survive” Concert

pharrell

[i] Photo Courtesy of losangeles.cbslocal.com; Pharrell Williams at the 2nd Annual We Can Survive Concert at the Hollywood Bowl

Hollywood Bowl attendees were in for the experience of a lifetime at CBS Radio’s second annual We Can Survive Concert. As part of CBS Radio’s special events platform and National Breast Cancer Awareness Month, two dollars of every ticket sold aided two organizations, Young Survival Coalition and Living Beyond Breast Cancer, which cultivate and assist families and women that have been touched by and endured breast cancer [17].

[j] Video Courtesy of https://www.youtube.com/watch?v=Ls1kyMl7af4

The night was filled with emotions and female-centered song choices with Pharrell Williams beginning his set through a narration of his personal accounts of dealing with cancer in his family and statements about the pertinence of females to mankind and survival. Williams performed an eclectic set, and was joined by Taylor Swift, Gwen Stefani, Ariana Grande, and Alicia Keys for her first year at the event, as well as other top-tier performers. The music performed covered everything from Country and R&B to Hip-Hop and Top 40 [17].

[i] Photo Courtesy of radio.com; Taylor Swift at the 2nd Annual We Can Survive Concert at the Hollywood Bowl

[k] Photo Courtesy of radio.com; Taylor Swift at the 2nd Annual We Can Survive Concert at the Hollywood Bowl

Multimedia Sources:

[a] CBS Radio Logo From 07 March 2013. Retrieved 01 December 2014.

[b] Dan Mason Retrieved 01 December 2014.

[c] Anton Guitano Retrieved 01 December 2014.

[d] Scott Herman Retrieved 01 December 2014.

[e] Michael Weiss Retrieved 01 December 2014.

[f] Ezra Kucharz Retrieved 01 December 2014.

[g] CBS Corporation Market Share Updated 01 December 2014. Retrieved 01 December 2014.

[h] Michigan News Network From 26 August 2014. Retrieved 01 December 2014.

[i] 2nd Annual We Can Survive Concert Pharrell Williams From 25 October 2014. Retrieved 01 December 2014.

[j] 2nd Annual We Can Survive Concert Behind the Scenes Video From 25 October 2014. Retrieved 01 December 2014.

[k] 2nd Annual We Can Survive Concert Taylor Swift From 25 October 2014. Retrieved 01 December 2014.

Text Sources:

[1] CBS Radio Contact Information Retrieved 01 December 2014.

[2] About CBS Radio Retrieved 01 December 2014.

[3] CBS Radio Timeline Updated 21 May 2012. Retrieved 01 December 2014.

[4] Westinghouse Buys CBS New York Times From 02 August 1995. Retrieved 01 December 2014.

[5] Viacom Buys CBS CNN Money From 07 September 1999. Retrieved 01 December 2014.

[6] Infinity Rebranding From 14 December 2005. Retrieved 01 December 2014.

[7] Radio Ink Magazine Most Powerful People in Radio From 07 July 2008. Retrieved 01 December 2014.

[8] John Vilade Named VP of CBS Radio From 03 September 2014. Retrieved 01 December 2014.

[9] CBS Radio’s Top Competitors Retrieved 01 December 2014.

[10] CBS Radio Broadcast Retrieved 01 December 2014.

[11] CBS Radio Local Digital Retrieved 01 December 2014.

[12] CBS Radio Mobile Retrieved 01 December 2014.

[13] CBS Sports Radio Retrieved 01 December 2014.

[14] CBS Corporation Stock From 01 December 2014. Retrieved 01 December 2014.

[15] CBS Corporation Financials From 05 November 2014. Retrieved 01 December 2014.

[16] Michigan News Network From 26 August 2014. Retrieved 01 December 2014.

[17] CBS Radio Recap We Can Survive Concert From 25 October 2014. Retrieved 01 December 2014.