20th Century Fox

By Jackie He
Photo courtesy of interpretllc.com

Photo courtesy of interpretllc.com

Twentieth Century Fox Film Corp.

10201 West Pico Boulevard,

Los Angeles, California 90035

Website: http://www.foxmovies.com/

 

History

Twentieth Century Fox Film Corporation, commonly known as 20th Century Fox is one of the six major American film studios. The company was founded on May 31, 1935, as the result of the merger of Fox Film Corporation, and Twentieth Century Pictures. The studio used to be a subsidiary of News Corporation, but now it is currently a subsidiary of 21st Century Fox. The studio is widely involved in film business but mainly focusing on film production and distribution. It has released numerous successful blockbusters including Star War series and Titanic. [1][2][9]

Recent Finance

In the first quarter of 2014 which covers months of January, February and March, Twentieth Century Fox Film Corporation released 8 films including Mr. Peabody & Sherman, Son of God, The Secret Life of Walter Mitty, and etc, bringing in a gross income of $210.6 million. This is an 18% decrease comparing to the gross income the company earned in the first quarter of 2013. [3]

Rupert Murdoch

Photo courtesy of battellemedia.com

Photo courtesy of battellemedia.com

Mr. Keith Rupert Murdoch is the founder of News Corporation. Since June 28, 2013,  Murdoch has been Executive Chairman and Chief Executive Officer of Twenty-First Century Fox, Inc., the former News Corporation and the parent company of Twentieth Century Fox Film Corporation. He serves as the Chief Executive Officer and Chairman of the Board of Twentieth Century Fox Film Corporation. [4]

Recent News

“86th Oscar Best picture: 12 Years A Slave.”

12 Years A Slave Official Trailer

12 Years A Slave Winning Best Picture

Photo courtesy of euroasianews.com

Photo courtesy of euroasianews.com

12 Years A Slave, a film released by Twentieth Century Fox Film Corporation in october 2013, not only won Best Supporting Actress and Best Adapted Screenplay in 86th Academy Awards, but also become the first film made by a black director or producer to receive the Academy’s highest honor —Best Picture. The film tells a story about a New York State-born free African American man who was abducted in Washington, D.C. in 1841. He was sold into slavery and worked on plantations in the state of Louisiana for twelve years before released. [5][19]

Photo courtesy of en.wikipedia.org

 

 This award winning film was also prominent in box office. With the production budget of $18 million, it earned $56,390,478 in domestic box office and remarkable $121,745,968 in foreign box office since its international release dates were largely delayed to early 2014 in order to take advantage of the attention created by awards seasons. [6]

Son of God
Son of God Official Trailer
On February 28, 2014, Twentieth Century Fox films released its new film Son of God, starring Diogo Morgado, Roma Downey and Darwin Shaw. Instead of focusing on Jesus’ arrest, torture and death, “Son of God” takes us through Jesus’ life from its humble beginnings in the barn, to the gathering of his followers, his march to Jerusalem, and all of the miracles he performed along the way. [7]
Photo courtesy of yeshacallahan.com

Photo courtesy of yeshacallahan.com

On a budget of $22 million, the film brought in $26.5 million in box office revenue in domestic theaters at the end of the first week and has earned $58,058,843 total gross till today, more than twice of its budget. Although the film is successful in the box office, it receipted many negative critiques about its quality. On Rotten Tomatoes for instance, it currently holds a 22% rating based on 59 reviews with the consensus: “The faithful may find their spirits raised, but on purely cinematic terms, Son of God is too dull and heavy-handed to spark much fervor.” [8][10]
Mr. Peabody & Sherman
Mr. Peabody & Sherman Official Trailer
Approximately one year after the release of “The Croods”, 20th Century Fox Film teamed up with DreamWorks Animation for the second time in the production and distribution of the animation movie, Mr. Peabody & Sherman. The film premiered on February 7, 2014 in the United Kingdom,and was released on March 7, 2014 in the United States. [11]
Photo courtesy of en.wikipedia.org

Photo courtesy of en.wikipedia.org

With the budget of $145 million, the film earned $8 million on its opening day in North America theaters. And by of April 15, 2014, Mr. Peabody & Sherman has grossed $105,465,969. in North America, and 143,100,000 in other countries, for a worldwide total of $248,565,969. [12]
The film was obviously welcomed by the public. On Rotten Tomatoes, it received a score of 79% based on reviews from 100 critics, with an average rating of 6.7/10, giving it “Certified Fresh” status. Most viewers reached a consensus stating that “Mr. Peabody & Sherman offers a surprisingly entertaining burst of colorful all-ages fun, despite of its dated source material and rather convoluted plot.” [13]
Rio 2
Rio 2 Official Trailer
Rio 2, the sequel of the 2011 computer-animated film Rio produced by 20th Century Fox Film Corporation’s animation subsidiary Blue Sky Studio, was released internationally on March 20, 2014, and domestically on April 11, 2014. The story leads us to the rain forest of Amazon where our bird protagonists Blu, Jewel and their three kids started a new adventure. As Blu tries to fit in, he goes beak-to-beak with the vengeful Nigel, and meets the most fearsome adversary – his father-in-law. [14][15]
Photo courtesy of en.wikipedia.org

Photo courtesy of en.wikipedia.org

All the favorable stars presenting their voice in Rio including Jesse Eisenberg, Anne Hathaway and Jamie Foxx came back to the sequel, and are joined by Oscar nominee Andy Garcia, Grammy winner Bruno Mars, Tony winner Kristin Chenoweth and Oscar/Emmy/Tony winner Rita Moreno which makes the movie a great hit. On its opening day, the film earned $12 million in North American theaters, and in its first weekend, it opened to number two behind Captain America: The Winter Soldier, with the gross revenue of $39,327,869. Till April 18, the film has already earned $186,363,000 worldwide. [15][16]
Photo courtsey of dualshockers.com

Photo courtsey of dualshockers.com

To promote the film, three of four Angry Birds Rio episodes — all visually tied to Rio 2 have been released by Rovio Entertainment before the premiere of the film, widely attracting smart phone users and game players to buy the movie ticket. [14]
What’s up next 
20th Century Fox plans to release the next sequel of X-Man – “X-Man: Days of Future Past” In the film, the ultimate X-Men ensemble fights a war for the survival of the species across two time periods. All our favorite characters from the original “X-Men” film trilogy join forces with their younger selves and started an epic battle that must change the past to save our future. [17]

Photo Courtesy of en.wikipedia.org

Photo Courtesy of en.wikipedia.org

As usual, the new sequel of X-man has a strong cast including Hugh Jackman, James McAvoy, Michael Fassbender, Jennifer Lawrence, Halle Berry, etc. To attract the lucrative Chinese Market, the film also includes Fan Bingbing in the cast, one of the most popular Chinese actresses.  The film will be released on May 23, 2014. [18]
Photo Courtesy of  www.jaynestars.com

Photo Courtesy of www.jaynestars.com

X-Men: Days of Future Past Official Trailer

Sources:

[1] http://www.thestudiotour.com/fox/chronology.shtml  [Ret: 15 Apr. 2013]

[2] http://en.wikipedia.org/wiki/20th_Century_Fox [Ret: 15 Apr. 2013]

[3] http://boxofficemojo.com/studio/chart/?view=company&view2=ytd&compare=Q1&studio=fox.htm [Ret: 15 Apr. 2013]

[4] http://investing.businessweek.com/research/stocks/private/people.asp?privcapId=35867 [Ret: 15 Apr. 2013]

[5] http://en.wikipedia.org/wiki/12_Years_a_Slave_(film)#Release [Ret: 15 Apr. 2013]

[6] http://boxofficemojo.com/movies/?id=twelveyearsaslave.htm [Ret: 15 Apr. 2013]

[7] http://www.rogerebert.com/reviews/son-of-god-2014 [Ret: 15 Apr. 2013]

[8] http://boxofficemojo.com/movies/?id=sonofgod.htm [Ret: 15 Apr. 2013]

[9]http://www.21cf.com/Business_Segments/Filmed_Entertainment_Businesses/Twentieth_Century_Fox/ [Ret: 15 Apr. 2013]

[10] http://www.rottentomatoes.com/m/son_of_god_2014/ [Ret: 16 Apr. 2013]

[11] http://en.wikipedia.org/wiki/Mr._Peabody_%26_Sherman [Ret: 16 Apr. 2013]

[12] http://boxofficemojo.com/movies/?id=mrpeabodyandsherman.htm [Ret: 16 Apr. 2013]

[13] http://www.rottentomatoes.com/m/mr_peabody_and_sherman/ [Ret: 16 Apr. 2013]

[14] http://en.wikipedia.org/wiki/Rio_2 [Ret: 19 Apr. 2013]

[15] http://www.rottentomatoes.com/m/rio_2/ [Ret: 19 Apr. 2013]

[16] http://boxofficemojo.com/search/?q=rio%202 [Ret: 19 Apr. 2013]

[17] http://www.x-menmovies.com/ [Ret: 19 Apr. 2013]

[18] http://comicsalliance.com/x-men-days-of-future-past-movie-empire-25-covers/ [Ret: 19 Apr. 2013]

[19] http://www.imdb.com/title/tt2024544/?ref_=nv_sr_1[Ret: 19 Apr. 2013]


 

 

 

20th Century Fox

Twentieth Century Fox Film Corp

10201 West Pico Boulevard,
Los Angeles, California 90035

Mail: P.O. Box 900,
Beverly Hills, California 90213
Phone: 310-277-2211
Fax: 310-203-1558
www.foxmovies.com [1]

20th Century Fox’s iconic logo.

Summary:

20th Century Fox is a film production and distribution company under Fox Entertainment

Recent Best Picture winner, Life of Pi, is a 20th Century Fox film.

Group which is a part of the media conglomerate, News Corporation. The company releases about 14 films a year many of which have been very successful [1]. 20th Century Fox formed in 1935 and has been one of the top film studios for almost a hundred years [2]. The subsidiary companies to 20th Century Fox include Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Pictures, Twentieth Century Fox Animation and Blue Sky Studios [1]. 20th Century Fox is most notably responsible for James Cameron’s films Avatar and Titanic as well as classics such as the Star Wars series, Home Alone, the Ice Age series, Independence Day, The Sound of Music, Butch Cassidy and the Sundance Kidand hundreds more [4].

 

Fox Searchlight’s logo

Fox Searchlight is a speciality division under 20th Century Fox. The company tends to release smaller budget, niche-genre films. Many of Fox Searchlight’s films have earned Academy Award nominations and wins such as Little Miss Sunshine, Juno, Slumdog Millionaire, The Descendantsand Black Swan [4].

Executives [15]

Rupert Murdoch

  • Chris Petrikin- Executive Vice President, Global Communications
  • Rupert Murdoch- Chairman of the Board and Chief Executive Officer
  • Robert Marick- Executive Vice President
  • Ricardo Crespo- Senior Vice President of Global Creative
  • Thomas E. Rothman- Board Member
  • Robert Harpe- Board Member
  • James Gianopulos- Board Member

 

Financial Information

News Corp’s current share price is $30.9 up 36.6% from 19.58 at this time last year. Their revenue for the year 2012 was $34.33 billion a 2% increase from their 2011 revenue of $33.4 billion [3].

This graph represents the share price of News Corp stock since 2008.

This graph represents the share price of News Corp stock since 2008 [9].

20th Century Fox is currently number 4 in the market, holding an 11.7% share. It has grossed $256.9 million. Compared to its position in April of 2012, it is down $40 million in revenue, with the same amount of films released. In 2012, they finished 6th in the market with a 9.5% share, releasing 15 films. 2012 was a successful year, having increased profits from 2011 by 4.9%, up from $977 million to $1 billion [4].

Fox Searchlight is currently 16th in the market with a .2% of the market share. It has currently grossed $4.5 million at the box office with the release of 4 films so far this year. Searchlight finished 2012 grossing $117.8 million, down 22.7% from the 2011 gross of $152.4 million. For 2012, Fox Searchlight was 12th in the market a slight decline from their 2011 position of 11th in the market. In 2012 they released 10 movies and in 2011 they released 11, most likely causing the decline in profits [4].

 Competitors

The Weinstein Company is independently owned unlike most studios that fall under a media conglomerate.

20th Century Fox competes most closely with the five other major studios (Columbia Pictures, Warner Bros, Disney, Universal, and Paramount.) Universal is currently number one in the market, followed by the Weinstein Company, and Buena Vista. Universal has only released 2 films so far this year, one being the successful film, Identity Theif, and have still been experiencing profits from their late 2012 releases including the award winner Les Miserables. Beuna Vista released the high grossing, Oz The Great and PowerfulThe recent wild success of the Weinstein Company has caused it to become more comprable in profits to 20th Century Fox than to Fox Searchlight though they release similar types of films. This has largely been due to their award winning films Django Unchained and Silver Linings Playbook. 20th Century Fox has held a high position in the market due to the success of The Croods. Other 2013 releases inclue Broken City and A Good Day to Die Hard [4].

Recent News

After a phone hacking scandal in 2011 and increased pressure from shareholders, News Corp will be splitting into two separate companies mid-2013. 20th Century Fox and all other Fox brands will become a part of a new company titled Fox Group. The publishing side of the company will remain News Corporation. Fox Group is slated to be led by Chase Carey, president and chief operating officer, Rupert Murdoch, chief executive and chairman, and James Murdoch, who will serve as the deputy chief operating officer [6]. Due to this split, 20th Century Fox’s co-chairman Tom Rothman will be resigning, leaving co-chairman, Jim Gianopolus, to lead the entire film division [11].

The 2013 release of The Croods has been notable for more than just its success at the box office. The film is the first to be released under DreamWorks Animation and 20th Century Fox’s new partnership. Formerly, DreamWorks films were distributed by Paramount but the two companies ended this agreement late last year. This new deal has been very profitable for 20th Century Fox, as The Croods grossed $44.7 million in its opening weekend alone [7].

20th Century Fox and Blue Sky Studios are currently preparing for the release of the film EpicDirector, Chris Wedge, known for the Ice Age films, claims that Epic shows both technological advancement and genre evolution for Blue Sky [12]. The companies are heavily promoting the film that is set to release in May. Teaming up with Rite-Aid, the film will be an official charity partner of Children’s Miracle Network Hospitals [13].

20th Century Fox is taking initiative to lead the industry in the new medium of digital media. In September, the Home Entertainment division decided

to release digital copies of the film Prometheus three weeks before the DVD and Blu-ray release. In attempt to make online films more accessible and affordable, the company is also moving to dispel online piracy. 20th Century Fox is the first of the major studios to place such high importance on the release of digital content, calling the initiative Digital HD. Fox will release all recent films on Digital HD in addition to the effort to have over 600 Fox titles available on other digital platforms [8]. 20th Century Fox as well as other studios are currently in a prolonged legal battle with Google due to online piracy issues. The companies are requesting Google to remove links to pirated content but Google is responding by publishing the requests from these companies with direct links to the pirated content. This phenomenon is being called “copyright irony.” [14]

Fox Searchlight recently announced that it will be releasing the upcoming film, Twelve Years A Slaverather than the parent company 20th Century Fox. The Steve McQueen film features Brad Pitt, Benedict Cumberbatch, and the young Quvenzhane Wallis. It will premier in December [10]. Fox Searchlight currently has two films in theaters: Danny Boyle’s thriller Trance and Chan-wook Park’s Stoker which experienced festival success [10].

 

Sources:

[1] http://www.newscorp.com/management/20film.html

[2] http://www.cobbles.com/simpp_archive/zanuck-schenck.htm

[3] http://finance.yahoo.com/q/ks?s=NWS+Key+Statistics

[4] http://www.boxofficemojo.com/studios

[5] TRF 235 Lecture Notes: Barbara Jones, Class 2

[6] http://mediadecoder.blogs.nytimes.com/2012/12/03/news-corp-announces-its-corporate-split-and-the-closing-of-the-daily/

[7] http://www.nytimes.com/2013/03/25/movies/the-croods-and-olympus-has-fallen-lead-the-box-office.html?_r=2&

[8] http://adage.com/article/cmo-strategy/20th-century-fox-s-mary-daily-taking-digital-lead/238751/

[9] http://finance.yahoo.com/echarts?s=NWS+Interactive#symbol=nws;range=20080103,20130401;compare=;indicator=volume;charttype=area;crosshair=on;ohlcvalues=0;logscale=off;source=undefined;

[10] www.foxsearchlight.com

[11] http://www.medialifemagazine.com/people-9-17-12/

[12] http://www.comingsoon.net/news/movienews.php?id=101806

[13] http://www.digitaljournal.com/pr/1149205

[14] http://businessofcinema.com/hollywood/twentieth-century-fox-and-others-in-piracy-battle-with-google/71643

[15] http://investing.businessweek.com/research/stocks/private/people.asp?privcapId=35867

Photos

1.http://www.foxstudios.com/data/image/teasers/category_bg_home.jpg

2.https://twimg0-a.akamaihd.net/profile_images/495817344/FoxLogo_FanfareVersion.jpg

3.http://www.impawards.com/2012/posters/life_of_pi.jpg

4.http://www.foxsearchlight.com/media/blog_post_images/fsl_logo2.jpg

5. http://www.mediabistro.com/fishbowldc/files/2010/09/rupert-murdoch.jpg

6. http://cdn.pastemagazine.com/www/articles/2010/11/19/weinstein.jpg?1290168446

7. http://ia.media-imdb.com/images/M/MV5BODU3NzI5ODc1NV5BMl5BanBnXkFtZTcwODQ2NDU1OA@@._V1_SX214_.jpg

8. http://www.wired.com/images_blogs/threatlevel/2011/09/FBI_Anti-Piracy_Warning.jpeg

DreamWorks Animation SKG Studios

Ricky Laubenstein

DREAMWORKS ANIMATION SKG

dream

A Brief History

Steven Spielberg, Jeffrey Katzenberg, and David Geffen founded DreamWorks SKG in 1994. The “S”, “K”, and “G” comes from the first letter of the last names of the founders. The combination of Spielberg and Katzenberg’s directing prowess, with Geffen’s unmatched musical soundtrack production, turned the company into an instant powerhouse. Their focus was to create and distribute animated feature films. They made partnerships with Microsoft and special effects company PDI in the mid 90’s to increase production quality. The company was eventually sold to Paramount but has created nearly thirty films since it was founded.

Corporate Figures

Jeffrey Katzenberg- Chief Executive Officer and Director

jeffrey

Despite co-founding the company, Jeffrey has only served as Chief Executive Officer and member of the Board of Directors since 2004.  He has a long history of success including being chairman of the board of The Walt Disney Studios for ten years from 1984 to 1994. There he produced several smash hits including Aladdin, The Little Mermaid, and The Lion King.

Lew Coleman- President and acting Chief Financial Officer

Lew

Coleman has a rich financial back round working at Wells Fargo Bank for thirteen years and then another ten years at Bank of America where he served as Chairman and Head of Capital Markets. In 2001, he was blessed with the opportunity to be in the Northrop Grumman Board of Directors. By 2004, he became the director of DreamWorks and after a year was promoted to President of DreamWorks Animation.

Ann Daly- Chief Operating Officer

Ann

Ann’s experience is un-surmounted with fourteen years of work in The Walt Disney Company. There she developed strategies for the marketing, sales, and distribution for the home video division.  She was quickly appointed president of Buena Vista Home Video. She then moved to be the head of the animation division of DreamWorks SKG in 1997 where she focused more on the production side of things.  After several successful years she was promoted to chief operating officer in 2004.

Anne Globe- Chief Marketing Officer

anne globe

After graduating at Syracuse University, Globe got her start marketing at The Walt Disney Studios. With her wide set of skills and passion it was not long until she moved to be Director of National Promotions for Universal Pictures and Universal Studios Hollywood. Shortly after she was promoted to Vice President of Promotions at MCA/Universal. In 1996, Globe became a part of the DreamWorks team developing promotional campaigns for DreamWorks Animation feature films and creating consumer products. Anne Globe is mostly known for her strategic partnerships and long lasting relations with Hewlett Packard and Intel.

Financial Report

DreamWorks Animation SKG released their financial statement for the fourth quarter (2012) and compared them to the last four years.  There was a steady rise in equity starting at one billion in 2008 to 1.3 billion in 2011, however it platued at 1.3 again in 2012.  Yet total revenues and total assets did increase from the previous year, which will instill investor confidence.

Recent Projects

The Croods

croods

“The Croods” takes place in pre-historic time and is about a family who lost their cave and no longer has a home. The movie, recently released on March 22 2013, follows their adventure of discovery through an unknown world. Starring Emma Stone, Nicolas Cage, and Ryan Reynolds it is a story that the whole family will enjoy. It was the number one ranked movie the opening weekend making a whopping $43 million. It grossed more over seas with a total of $204 million in foreign countries and $125 million domestically adding up to a worldwide gross of nearly $330 million. The marketing strategy was certainly geared towards kids with a partnership with Nickelodeon.  The movie was featured under Nickelodeon’s “Nicksclusives” and they consistently aired the movie trailer on the channel in between episodes.

<iframe width=”560″ height=”315″ src=”http://www.youtube.com/embed/VeG3Zmk08UU” frameborder=”0″ allowfullscreen></iframe>

Rise of the Guardians

rise

“Rise of the Guardians” is another kid-oriented animated feature film that involves the holiday heroes we all know and love combining forces to stop evil and preserve imagination for the world. It was released last November 21st .Starring Hugh Jackman and Alec Baldwin the movie debut at a number four ranking the opening week grossing at nearly $23 million. It seems to be a re-occurring pattern for DreamWorks as foreign sales nearly doubled domestic sales with over $200 million with a total gross of over $300 million worldwide.  An essential element to the movie as a whole was the consumer products that went with it.  Having action figures of characters in the movie is a highly effective way of marketing and keeps it relevant to the kids. DreamWorks also made a unique business move with the release of the DVD around Easter time. Since the Easter bunny was one of the main characters in the story, the DVD came with two hopping eggs. It may seem miniscule, but even little things like eggs make the DVD more memorable and attractive for consumers.

 

action figure

-Rise of the Guardians action figures

Puss in Boots

puss

“Puss in Boots” was released back on October 28, 2011 and is based off the supporting character in the “Shrek” movies. The story takes place long before Puss met Shrek and involves him saving his town with the help of Kitty Softpaws and Humpty Dumpty. The movie grossed $34 million opening weekend with a number one ranking. Domestic sales barely broke over production costs with nearly $150 million but almost tripled that with foreign sales at over $405 million. The marketing strategy fit well with the on your feet action in Puss in Boots. DreamWorks developed a series of games that involved different elements of the movie. You can be Puss and climb up the beanstalk in the game “Beanstalk Boost” or participate in a dance competition in the game “Dancing Boots”. You can even take a shot at directing with the game “Dance Fight Mix Master” where you pick different clips of the movie to mesh together and make them funny. Having interactive games gives kids a different perspective on the movie and creates an emotional attachment to the characters. With a spin-off movie like this it not only elaborates the “Shrek” series but also further promotes DVD sales and the movie “Shrek: The Final Chapter”. Now when consumers watch the classic “Shrek” tales there is so much more behind the character Puss in Boots because they now know his story.

<iframe width=”560″ height=”315″ src=”http://www.youtube.com/embed/Znuq-daWfLE” frameborder=”0″ allowfullscreen></iframe>

 

DreamWorks Animation SKG for the Future

DreamWorks Animation SKG has a long history of creative ingenuity.  They have seemed to dominate the animated feature film genre for quite some time now. The company has shown no signs of stopping and will continue to grow and develop new stories as well ass continue their spin-offs to keep their classics relevant.

Work Cited

[1] Company Information, Movies, Corporate figure heads and pictures http://www.dreamworksanimation.com/company

[2] Company Press http://topics.nytimes.com/top/news/business/companies/dreamworks-animation-skg-inc/index.html

[3] Company Timeline http://www.referenceforbusiness.com/history2/97/DreamWorks-SKG.html

[4] Company Insight http://www.closinglogos.com/page/DreamWorks+Pictures

[5] Company box office numbers http://www.boxofficemojo.com/

[6] Company Future

http://www.denofgeek.com/movies/24929/what-does-the-future-hold-for-dreamworks-animation

 

 

DreamWorks Animation

by Alex Wenner

dreamworks_animation_logo_1

1000 Flower St.
Glendale, CA, 91201, United States
(818) 695-5000
dreamworksanimation.com

Origins:

DreamWorks’ Steven Spielberg, Jeffrey Katzenberg and David Geffen on the cover of Time Magazine, March 27, 1995. Coutesy of malibucomplete.com

Co-founded in 1994 by entertainment veterans Stephen Spielberg, Jeffrey Katzenberg and David Geffen, DreamWorks Animation SKG has released a total of twenty-six animated feature films that have grossed over $10 billion worldwide (as of 2012). In 1995, DreamWorks embarked on a co-production venture with Pacific Data Images. This new unit was created to produce computer-animated motion pictures, beginning with 1998’s Antz. In 2005, Viacom purchased the live-action division of DreamWorks, only to end this partnership in 2008. Reliance Entertainment now acts as its parents company. 20th Century Fox took over international marketing and distribution for SKG in 2012, and the SKG studio now handles its own domestic distribution. In addition to feature films, DreamWorks produces television programming and other family entertainment. [1] [2]

Key Executives:

Spielberg, Courtesy of static-I3.org

Jeffery Katzenberg, Courtesy of hollywoodreporter.com

Jeffrey Katzenberg – CEO and Director: Directed Disney‘s animation unit to successes like The Little Mermaid (1989), Beauty and the Beast (1991), Aladdin (1992), and The Lion King (1994) before co-founding DreamWorks Animation in ’94. Heavily involved in early SKG animation hits.

Lew Coleman – President and CFO: Spent 37 years in the banking industry before joining SKG in 2007.

Stephen Spielberg– Principal Partner: One of Hollywood’s most recognizable names and

Lew Coleman, Courtesy of dreamworksanimation.com

talents, Steven Spielberg co-founded the studio. From 1997 to 2008’s Indiana Jones and the Kingdom of the Crystal Skull , all Spielberg films were released through DreamWorks live-action division. [3] [4]

Financials: [5]

Revenue: $749 million (2012)

Operating Income: -$65 million (2012)

Animation Portfolio:
DreamWorks has enjoyed considerable success, both commercial and critical, with its large library of animated films. SKG’s films boast a $430 million gross average, an astounding number second to only Pixar. Four of DreamWorks films rank amongst the fifty highest-grossing films of all time, and the studio can lay claim to sixteen of the fifty highest-grossing animated features of all time. Though the studio has a history of traditionally-animated films (The Road to El Dorado, Sinbad), SKG has confirmed that all future films will be computer-animated. [6]

Chicken Run (2000)

Courtesy of impawards.com

 

Co-financed and distributed by DreamWorks for Aardman Animation, the stop-motion animated Chicken Run marked one of the company’s first forays into animated motion pictures. It was a decisive success, grossing nearly $228 million worldwide with a $42 million budget.

 

 

 

Shrek (2001)

DreamWorks found solid gold with the release of Shrek, a box-office smash-hit that

Courtesy of traileraddict.com

catapulted the studio to the forefront of film animation alongside studios like Pixar and Disney. The green ogre grossed $485 million worldwide and earned the Academy’s first award for Best Animated Feature. The computer animation used in Shrek was different from the traditional animation methods used in previous DreamWorks features, and the film’s release marked a subtle change in direction for the studio; now it would focus its efforts almost entirely on computer animation. Its sequel, Shrek 2would go on to shatter box-office records in 2004 ($920 million worldwide gross).

Madagascar (2005)

Courtesy of impawards.com

 

Following the computer-animated tradition of Shrek, Madagascar continued the string of massive success for SKG, taking in $530 million worldwide in ’05.

Kung Fu Panda (2008)

impawards.com

Jack Black stars in this computer animated comedy that marked DreamWorks biggest opening for a non-sequel, and the highest grossing animated feature of the year ($632 million worldwide).

Rise of the Guardians (2012)

Expected to launch a new franchise, Guardians (featuring a re-envisioning of classic characters Santa Claus, the Tooth Fairy, etc.)  was considered a flop despite being well-received critically and grossing over $300 million worldwide. It also received a Golden Globe nomination for Best Animated Feature Film. [7]

Courtesy of yodale.org

Recent Activity:

February 26, 2013 – DreamWorks Animation reported a quarterly loss of nearly $83 million, mainly due to the disappointing performance of Rise of the Guardians (which still brought in over $300 million to an estimated $145 million budget, excluding marketing costs). CEO Jeffrey Katzenberg attributes Guardians lackluster performance to poor marketing. Another film in production, Me & My Shadow, was sent back into development, accruing more losses for the studio. As a result of the studios reset setbacks, SKG announced a series of layoffs that will see around 350 employees lose their jobs by the end of the year. This resulted in a small drop in SKG stock.[8]

March 13, 2013 – Despite watching its stock price drop in the wake of its 4th quarter earnings report, DreamWorks Animation SKG stock experienced an 8% rise after an analyst predicted the studio’s new release, The Croodswill exceed box office expectations. As of April 7th, The Croods has earned over $330 million worldwide in two and a half weeks. [9] [10]

March 20, 2013 – DreamWorks Animation releases the theatrical trailer for its upcoming summer 2013 animated feature, Turbo. Starring voice talent such as Ryan Reynolds, Snoop Dogg, Paul Giamatti and Luis Guzman, the film chronicles a snail’s dream of becoming a racing legend, and will be distributed by 20th Century Fox. [11]

Upcoming Projects- Even with the recent theatrical release of The Croods and the summer release of Turbo, DreamWorks Animation SKG has a full slate of movies set for production. Two sequels to SKG’s acclaimed How to Train Your Dragon (2010) are set for release in 2014 and 2016. In fall 2013, SKG plans to release Mr. Peabody & Sherman, a Rocky & Bullwinkle spin-off. With five planned releases including new films from the Madagascar and Kung Fu Panda franchises, 2015 figures to be a huge year for Animation SKG. [12] 

Sources:

[1]  http://animation.about.com/od/industryprofiles/p/dreamworks.htm

[2] http://www.dreamworksanimation.com/company

[3] http://quotes.wsj.com/DWA/company-people

[4] http://www.forbes.com/companies/dreamworks-animation/

[5] http://quotes.wsj.com/DWA?mod=DNH_S_cq

[6] http://animation.about.com/od/industryprofiles/p/dreamworks.htm

[7] http://www.the-numbers.com/movies/series/DreamworksAnimation.php

[8]  http://mediadecoder.blogs.nytimes.com/2013/02/26/dreamworks-reports-82-7-million-loss/

[9] http://www.hollywoodreporter.com/news/dreamworks-animation-stock-surges-8-428424

[10] http://www.boxofficemojo.com/movies/?id=croods.htm

[11] http://www.firstshowing.net/2013/watch-dreamworks-animations-speedy-theatrical-trailer-for-turbo/

[12] http://screenrant.com/dreamworks-animation-lineup-2013-2016/all/1/

DreamWorks Animation

by Alex Benis

DreamWorks Animation SKG

Location

1000 Flower Street, Glendale, California 91201

(818) 695-5000 ; www.dreamworksanimation.com

Key Executives

  • Jeffrey Katzenberg (Chief Executive Officer/Director/Co-Founder) [pictured below]

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  • Lew Coleman (President/Chief Financial Officer)
  • Ann Daly (Chief Operating Officer)
  • Anne Globe (Chief Marketing Officer)
  • Heather O’Connor (Chief Accounting Officer)
  • Michael R. Francis (Chief Global Brand Officer)
  • Andrew Chang (General Counsel/Corporate Secretary)
  • Rich Sullivan (Deputy Chief Financial Officer)

About

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DreamWorks Animation SKG is an animation studio located in Glendale, California that produces animated films, television series and live entertainment for audiences worldwide.  With a staff totaling more than 2,100 employees facilitating production, DreamWorks creates and distributes on average roughly three feature-length films for theatrical release in addition to many other smaller-scale projects.  Boasting the rank of being the fourteenth best place to work according to Fortune Magazine, the animation studio is the one of the most versatile in the world and is the birthplace of stories that wrestle with the imagination.

Historical Background

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DreamWorks SKG was jointly founded on October 12, 1994 by the triumvirate made up of: director & producer Steven Spielberg, music executive David Geffen and former Disney executive Jeffrey Katzenberg.  With its formation, artists from Spielberg’s previous unsuccessful animation studio, Amblimation, were attracted for employment.  In 1995, the young animation studio signed a co-production deal with Pacific Data Images, forming the subsidiary PDI, LLC which split the ownership 60/40 favoring PDI.  The new business partition would go on produce its first-ever feature film: Antz.  In 1997, DreamWorks partnered with British stop-animation studio Aardman Animation to co-produce Chicken Run.  At the turn of the century, DreamWorks SKG created the business division DreamWorks Animation and halted the use of hand-drawn animation following the production of Shrek (which went on to win the Academy Award for Best Animated Feature Film).  In 2004, the studio became the first to produce two computer-generated animated feature films in a single year with the theatrical release of Shrek 2 and Shark Tale.  The same year, DreamWorks Animation was further divided into DreamWorks Animation SKG, Inc. managed by Katzenberg under the terms that 12 new films be distributed by the end of 2010’s fiscal fourth quarter.

Financials

For 2012, the animation studio raked in an impressive $749.8 million – topping its previous year’s revenue by $42 million dollars which can be credited to the release of Madagascar 3: Europe’s Most Wanted.  Additionally, DreamWorks ended 2012 with $82.7 million in revenue with their total assets reaching $1.945 billion and a total equity of $1.346 million.  Their fiscal fourth quarter results are as follows:

4.1

From June to September, DreamWorks increased their annual revenue from $162.8 million to $186.3 million.  Following the month of October, profitability increased much more rapidly – with the most likely cause being related to the marketing of their newest movie at the time: Rise of the Guardians.  By December 31st, the studio’s revenue stream for the quarter was capped off at $264.66 million, slightly over a third of their annual earnings.  Overall, DreamWorks incurred a $36.4 million loss over the course of the entire year in comparison to their overall revenue of the previous year.

In The News

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Dreamworks’ fourth quarter holiday release, Rise of the Guardians, proved successful at the box office: being largely responsible for just over one-third of the animation studio’s overall revenue for that year.  Centering around an evil spirit named Pitch, the character archetypes of imagination (The Sandman, The Tooth Fairy, Santa Clause, etc.) are given no choice but to join forces in order to defeat a looming enemy that threatens childrens’ beliefs.  Starring heavyweights Alec Baldwin, Hugh Jackman and Jude Law, the film was described by one critic as being “one for the kids, [but] fun enough to put a smile on parents’ faces.”  Domestically, Rise of the Guardians grossed $103 million, which was surprisingly only 34% of its $303.5 million worldwide gross.  In the weeks that followed its release, the film was rewarded with a 74% fresh tomato overall.

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Released just last week on March 22, DreamWorks Animations’ The Croods grossed a total $72.8 million its opening weekend.  When a prehistoric family’s home is destroyed, they are forced to embark on a journey across an unfamiliar land in search of a new home.  Written-and-directed by Chris Sanders (Lilo and Stitch, The Lion King) and Kirk de Micco, the feature film boasts a talented cast starring Nicholas Cage, Emma Stone and actor Clark Duke, who is best-known from roles in the ABC series GREEK and the acclaimed superhero movie Kick-Ass.  The film is currently the highest-grossing film at the box office –  concluding the weekend at $43.6 million.  The Croods also holds a 67% fresh rating on rottentomatoes.com and a 7.5/10 on imdb.com.  After just two weeks at the box office, Dreamworks first animated feature film of 2013 has grossed $227 million in total and is currently the number one ranked movie worldwide.  So far, The Croods is in position to exceed studio’s 2012 revenue profitability – with two other feature-length theatrical releases later this year.

Upcoming Animations

July 19, 2013: Turbo

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Following the story of a snail who gains superior speed after a freak-accident, Turbo aspires to escape his slow-paced world to compete in the Indy500.  Ryan Reynolds, Paul Giamotti and Ken Jeong are all attached to the project set to be the studio’s primary summer release.

November 1, 2013: Mr. Peabody & Sherman

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Mr. Peabody & Sherman is DreamWorks’ adaptation of the well-known Rocky and Bullwinkle side-cartoon about an exceptionally smart dog who owns a human as a pet.  When they travel back in time, they are tested when they realize they could potentially unravel the fabric of their universe.  The feature film is set to be directed by Rob Minkoff (The Lion King) and will star Ty Burrel (Modern Family) and Max Charles (The Amazing Spiderman) voicing Mr. Peabody and Sherman, respectively.

March 14, 2014: Me and My Shadow

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Lesser-known than DreamWorks’ two previously-mentioned feature films, Me and My Shadow follows the story of a seemingly boring man’s shadow that craves for a more exciting lifestyle.

Other Projects Currently In Production

June 20, 2014: How To Train Your Dragon 2

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November 26, 2014: Happy Smekday!

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March 27, 2015: The Penguins of Madagascar

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June 5, 2015: Trolls (working title)

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November 6, 2015: B.O.O.: Bureau of Otherworldly Operations

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[Seth Rogan supposedly attached]

December 19, 2015: Mumbai Musical (working title)

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[Kevin Lima (Tarzan, Enchanted) will be directing with music composed by A.R. Rahman (Slumdog Millionaire)]

March 18, 2016: Kung Fu Panda 3

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June 18, 2016: How To Train Your Dragon 3

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Sources

[1] http://dreamworksanimation.com

[2] http://ycharts.com/companies/DWA/revenues

[3] http://finance.yahoo.com/q/is?s=dwa

[4] http://ir.dreamworksanimation.com/releasedetail.cfm?ReleaseID=743403

[5] http://money.cnn.com/magazines/fortune/best-companies/2012/snapshots/14.html

[6] http://screenrant.com/dreamworks-animation-lineup-2013-2016/all/1/

[7] http://www.rottentomatoes.com/m/the-croods/

[8] http://www.imdb.com

[9] http://boxofficemojo.com

20th Century Fox

by Bria Holness

Photo courtesy of fanpop.com

Twentieth Century Fox Film Corp

10201 West Pico Boulevard,

Los Angeles, California 90035

www.foxmovies.com

 A Brief History

Twentieth Century Fox Film Corporation, also known as 20th Century Fox, was established on May 31, 1935 when the founders of Fox Film Corporation and Twentieth Century Pictures decided to merge into one.  It is now one of the major American film studios that produces, acquires, and distributes motion pictures.  Based in Los Angeles, California, it operates as a subsidiary of Fox Entertainment Group Inc. and is responsible for some of the top grossing movies, including Avatar and Titanic. [1] [2]

Quick Financials

During the first quarter, which encompasses the months of January, February, and March, 20th Century Fox brought in a gross income of $256.9 million, a 13.7% decrease in comparison to the first quarter of 2012; however, this is also an 123.7% increase in comparison to 2011. [19]

 Key Executives

Keith Rupert Murdoch

Photo courtesy of biography.com

Murdoch is the founder of News Corporation, in which 20th Century Fox is a subsidiary of, and has been its Chairman since 1991. Since 1992, Murdoch has been the Chairman of Fox Entertainment Group Inc. and its Chief Executive Officer since 1995. He operates as Chairman of the Board and Chief Executive Officer of Twentieth Century Fox Film Corporation. [2]

 Eduardo Echeverria

Photo courtesy of variety.com

Echeverria is Senior Vice President of Latin America at Twentieth Century Fox Film Corporation and has served as so since 2001. [2] Echeverria manages the sales and marketing operations and theatrical distribution for all Fox Filmed Entertainment product in Latin America. [2]

 Michael Peikoff

Since July 1, 2007, Peikoff has been Senior Vice President of Licensing and Merchandising of Twentieth Century Fox Film Corporation. His duties include managing internal and external communication for the licensing division and managing retail marketing and licensed promotion initiatives in the U.S. [2]

 Robert Marick

Photo courtesy of licensing.biz

As Executive Vice President since July of 2010, Marick manages the global licensing of Fox’s television and film assets across different platforms including television promotions, interactive gaming, literary publishing, themed entertainment, and consumer products.   [2]

 Ricardo Crespo

Photo courtesy of centralpa.aiga.org

Crespo has served as Senior Vice President of Global Creative at Twentieth Century Fox Film Corporation since July 2010. [2]  Prior to joining the 20th Century Fox team, Crespo held several leadership positions at Saatchi & Saatchi, Mattel Inc., Bozell Worldwide, and McCANN ERICKSON. [4]

In The News

Broken City

Photo courtesy of radionowindy.com

  20th Century Fox Films released its first film of the year, Broken City, starring Mark Wahlberg, Russell Crowe, and Catherine Zeta Jones, on January 18th.  The film told the story of a New York City cop, who one night gets involved in a scandalous shooting.  He’s stripped of his badge but kept out of jail by the works of New York’s Mayor, who offers him a lump sum of money to investigate his wife.  While doing so he finds himself in the middle of a much larger scandal as he realizes that the Mayor isn’t who he seems to be.

During its opening weekend, the film made about $9 million and $4 million the weekend after.  With an estimated budget of $55 million, it has made an overall gross of $19,667,601 up to date.  It has received mixed reviews ranging from being called a complete mess to being considered an entertaining thriller.  Nonetheless, there seems to be a majority consensus—the cast and the numerous twists are great but can only keep the “weak” storyline going but so far, causing it to receive a B- from Entertainment Weekly. [5] [6]

20th Century Fox employed an interesting marketing strategy for the movie.  Instead of featuring promotional quotes from legitimate movie critics, they chose to use tweets from the hashtag, #BrokenCity, in which basically anyone could be a critic.

Photo courtesy of cultureblues.com

The studio believed it was a way to be more personable and interactive and to get fans more excited for the upcoming film.  However, the tactic raised many questions about the weight of movie critics’ opinions and whether or not they carry the same weight as the opinions of the fans. [7]

Wahlberg also held a special, early screening of the film as a fundraiser for the Mark Wahlberg Youth Foundation . He offered a chance to win tickets at Celebrities for Charity. [8]

A Good Day to Die Hard

Photo courtesy of movies.wikia.com

20th Century Fox released the fifth movie of the Die Hard franchise, A Good Day to Die Hard, starring Bruce Willis and Jai Courtney, on February 14th.  This is the first of the franchise to not be released during the blockbuster summer months and instead in the cold month of February. [9]  The film tells the story of a cop, John McClane, who travels to Moscow to help his unruly son Jack, unaware that Jack is really a CIA agent attempting to stop a nuclear weapons robbery.  Despite their differences, they are forced to work together to keep each other and the world safe. [5]

The film was produced for about $92 million.  During its opening weekend, it made $24,834,845 domestically and $45,301,894 oversees, giving it the number one spot of films newly released that weekend. [10] However, this is over $70 million less than what the last movie of the Die Hard franchise made in the summer of 2007.  With this comparison, it could be considered disappointing. [11]

Very unlike the previous films of the series, the film has been largely slated by various critics.  Based on 40 “generally unfavorable” reviews, Metacritic has given the movie a 28 out of 100 and based on 184 reviews, Rotten Tomatoes has given it a score of 4 out of 10. On both sites, several reasons for such low scores have been cited but the majority seems to agree on a muddling plotline with too many holes and twists as the movie’s downfall. [12] [13]

The Croods

Photo courtesy of filmofilia.com

20th Century Fox teamed up with DreamWorks Animation for the first time in the production and release of The Croods, a prehistoric comedy for the family, starring Nicholas Cage, Ryan Reynolds, Emma Stone, and Catherine Keener.   It officially premiered worldwide on March 22nd and brought in $43,639,736 during its opening weekend. [18]

The film follows the story of a caveman, Crug, who must lead his family across an unstable and dangerous landscape after an earthquake destroys their home. While doing so they come across a nomad who charms everyone but Crug with his revolutionary modern ways. [14]  As of April 1st, with a budget of about $135 million, the film has made $93,893,394 domestically and $148,802,379 from foreign theaters, amounting to $242,695,773 worldwide. [18]

To build up anticipation of the release of the movie, DreamWorks made a deal with Rovio to create a mobile game based on The Croods, an impressive marketing strategy. In the game, the Croods, a family of cave men, find their way out of the Stone Age through the use of a new tool, the idea. They hunt and gather their way through new landscapes as they tame creatures they’ve never seen before.

Rovio released the game for Apple and Android devices on March 14, just about a week before the official release of the film. [15]

What’s Next for 20th Century Fox?

20th Century Fox plans to release another 3-D animated family film, Epic, which is based on the children’s book, The Leaf Men and the Brave Good Bugs. From the creators of Ice Age and Rio, Epic follows the story of a teenage girl, who finds herself magically transported into a secret universe.  While there, she must team up with a group of capricious characters in order to save their world and her own from Queen Tara, the evil spider. [16]

Starring the voices of Amanda Seyfried, Josh Hutcherson, Colin Farrell, Aziz Ansari, Steven Tyler, Johnny Knoxville, Beyonce Knowles, and Pitbull, the film is scheduled to be released on May 24th. [17]

Sources

[1] http://www.thestudiotour.com/fox/chronology.shtml

[2]http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapid=35867

[3] http://www.screendaily.com/echeverria-promoted-to-evp-latin-america-at-fox/4030307.article

[4] http://centralpa.aiga.org/previous-events/ricardo-crespo-creative-ronin

[5] http://www.imdb.com/title/tt1235522/

[6] http://www.ew.com/ew/article/0,,20483133_20657927,00.html

[7] http://www.cinemablend.com/new/Broken-City-TV-Spot-Turns-Podium-Over-Twitter-Fans-34876.html

[8]http://www.bizjournals.com/boston/blog/mass_roundup/2013/01/mark-wahlberg-broken-city-hingham.html

[9] http://www.charlotteobserver.com/2013/02/13/3852964/its-a-good-day-for-john-mcclane.html

[10] http://www.huffingtonpost.com/2013/02/17/weekend-box-office-a-good-day-to-die-hard_n_2707284.html

[11] http://www.boxofficemojo.com/franchises/chart/?id=diehard.htm

[12] http://www.metacritic.com/movie/a-good-day-to-die-hard

[13] http://www.rottentomatoes.com/m/a_good_day_to_die_hard/

[14] http://www.movieinsider.com/m2646/the-croods/

[15] http://variety.com/2013/digital/games/the-croods-go-mobile-with-angry-birds-creator-1200001701/

[16] http://www.gmanetwork.com/news/story/283733/cbb/20th-century-fox-presents-family-and-kiddie-films-in-2013

[17] http://www.movieinsider.com/m3739/epic/credits/

[18] http://www.boxofficemojo.com/movies/?id=croods.htm

[19] http://boxofficemojo.com/studio/chart/?view=company&view2=ytd&compare=Q1&studio=fox.htm