Beth McCann, Divya Yeleswarapu, Hugh Sims

Viacom Logo [1]


1515 Broadway, New York, NY 10036

(212) 258-6000



Viacom Networks [3]

American media conglomerate Viacom, Inc. is a media company home to television, cinema, online and mobile networks and brands in over 160 countries and territories, reaching approximately 700 million subscribers around the globe.

Their leading brands include MTV, VH1, CMT, BET, Nickelodeon and its various channels, Comedy Central, Spike, and Paramount Channel. Viacom owns Paramount Pictures as well, which is a major producer and distributor for movies [2].



Viacom and CBS Logos [21]

Viacom got its start in 1971. Viacom acquired its various networks over the course of 30 years, purchasing various channels including MTV, Nickelodeon, and BET. In the 1990s they entered a merger with CBS [4]. However, the two separated into two companies in 2005, now known as CBS Corporation and today’s Viacom Inc. The split was made to separate radio and television from the rest of the company [21]. Today, Viacom continues to create new shows for their various networks and launch new ideas.


Recently, Viacom has been concerned with attracting younger viewers from children’s ages to young adults aged 18-25. They are trying to stay relevant in the developing world of streaming content but still trying to pull in viewers for live shows.


Rocko’s Modern Life Poster [5]

On Nickelodeon, Viacom is attempting to draw in new and old audiences alike with programming reminiscent of shows on in the 1990s. Viacom announced in August they would have an hour long special of the classic 90s Nickelodeon cartoon Rocko’s Modern Life [5].

In October they announced there would be a special of Double Dare, a game show from the 1980s and 1990s [6]. They later said they would be releasing Legends of the Hidden Temple: The Movie to come out based off of the popular 1990s Nickelodeon show [7]. They are attempting to appeal to a younger generation who has never seen this content as well as nostalgic young adults.

Legends of the Hidden Temple: The Movie-Official Trailer [8]

DirectTV Now Logo [15]

Viacom is also launching some of its networks on DirecTV Now, AT&T’s streaming service. They want to deliver more content to fans in more places and allow them to stream content at their own convenience [9].

However, Viacom is also developing tactics to aid in the live viewing experience for consumers. Viacom Labs created what they called a “breakthrough television format” that they hope to launch in 2017 on MTV Music. They have created a TV format that pulls livestreams of fans in a real time feed during the scheduled television show [10]. It creates an interactive and unique experience for fans and will help to motivate people to watch shows in real time rather than stream them days later.



Philippe Dauman-Former CEO and President [11]

Within the last few months, Viacom has gone through some major changes in management. As of August 20th, Chief Executive Philippe Dauman resigned which ended the legal fight between members of the Viacom board and Redstone’s National Amusements Inc. This is a privately held company that holds 80% of the voting shares of Viacom and CBS Corp. Under the agreement, Dauman received about $72 million and was replaced by previous COO Thomas Dooley who served as interim CEO until the end of Viacom’s fiscal year [16].

robert bakish

Robert Bakish-New CEO of Viacom [12]

Recently, Viacom declared that Robert Bakish will be acting chief executive replacing Tom Dooley. Bakish, a 19-year company veteran who headed the company’s international media networks, has also been named President and CEO of a newly created group called Viacom Global Entertainment Group [17]. The group will run Viacom’s most popular networks including MTV, Comedy Central, VH1, Spike and others [18].





Leslie Moonves- CEO of CBS [13]

In terms of Viacom’s future, there is a lot leaning on this merger with CBS. According to The Hollywood Reporter the Viacom special committee who is working exclusively on the merger hopes to wrap everything up by the year’s end [19]. It is planned that CBS Corp. President and CEO Leslie Moonves would eventually oversee the combined entity. However, the company is determined to move forward whether as a stand-alone company or in a potential combination with CBS. Newest interim CEO Bob Bakish has a lot of goals and wants to push the company forward in terms of speed, sharing, and a global outlook. He is planning to invest in new content and to deliver significant audiences on genres other than high-dollar programming. Bakish said, “We’re not going to stand still while the CBS merger is being evaluated. I believe there’s a lot of work we can do in the near-term to make us stronger, no matter what the next chapter of Viacom is. It’s time to move forward [20].”


The first day of trading since the split between Viacom and CBS Corporation showed a 2.8 percent increase in the shares of CBS Corp. to $26.20, and a 1.1 percent increase in the shares of Viacom, to $41.59 [21]. In the current year 2016, they averaged out their most recent 50-day span at $41.47 per share. As of November 2016, Viacom has a 6.1% market share and is among the top 5 competitors in the cable and entertainment industry [24]. Due to the ongoing internal management battle, Viacom’s stock performance has gone down with -8.06% in the last 90 days, compared to the industry average of -0.22%. However, in comparison to CBS Corporation, Walt Disney Company, and Comcast Corporation, Viacom’s recent one day and five day stock performance, 3.58% and 1.4% respectively, has exceeded them all [22].


Viacom 52 Week Share Price [14]

This major media company has had declining performance over the last 11 years, however, it has never made negative profits and instead managed to stay afloat, but the drop in total revenue has been alarming. Over the last year their 52 Week High was $47.17 and their 52 Week Low was $38.61 [23].

Their total revenue has capped off at 13.05 B which is not where they want to be, considering that their profit margin is 15.85% and the typical average for a media company is usually around 23% [22]. In 2012, revenue increased about 16.7% because NBC Universal merged with Comcast Corporation, which provided Viacom with unforeseen and extra production materials, allowing mega growth through 2013 and the year-end stock price to cap off at $87.34 [23].

The revenue has seen a sharp decrease over the last five years by dropping 3.74% and ending the year 2015 with a drop of 44.36% to a monetary outcome of $6.18B as their gross income. It was the lowest value over the defined period. That left them with a free financing cash flow of $2.17B, which was a 12.75% decrease from the previous year 2014. However, the little glimmer of hope that Viacom took from its bleak financials into the current year 2016 is that the net operating cash flow has only been seeing growth over the last five years, and capped at a 17.43% increase coming in [22][24]. Therefore, this media conglomerate has cash to grow and operate its company through the many bumps in the reel.


Despite turmoil within the company and stress from the possible CBS, Viacom continues to move forward by creating new content for their networks and trying to reach as large an audience as possible.


[1] Viacom-HoiTalent. Retrieved November 25, 2016.

[2] About Viacom. Retrieved November 14, 2016.

[3] Dampier, Phillip. April 1, 2014. Stop the Cap! Viacom Demands 100% Rate Increases for Hundreds of Small Cable Systems, Military Bases. Retrieved November 14, 2016.

[4] Viacom Timeline. Retrieved November 14, 2016.

[5] Acquire Media. August 11, 2016. Nickelodeon Brings Back Rocko’s Modern Life for Brand-New, Original One-Hour TV Special Based on the Classic ‘90s Hit Animated Series. Retrieved November 14, 2016.

[6] Acquire Media. October 6, 2016. Nickelodeon Announces Brand-New Double Dare Special Commemorating Iconic Game Show’s 30th Anniversary Year, Wednesday, Nov. 23, at 9 p.m. (ET/PT). Retrieved November 14, 2016.

[7] Acquire Media. October 6, 2016. Nickelodeon’s Original TV Movie Event, Legends of the Hidden Temple, Bows Saturday, Nov. 26, at 8 P.M. (ET/PT). Retrieved November 14, 2016.

[8] July 23, 2016. Legends of the Hidden Temple: The Movie l First Official Trailer I Nick – YouTube. Retrieved November 25, 2016.

[9] Acquire Media. October 4, 2016. Viacom Networks to Launch on DIRECTV NOW. Retrieved November 14, 2016.

[10] Acquire Media. October 24, 2016. First Ever Livestream-to-TV Format Pioneered by Viacom Labs, Greenlit for On-Air Series. Retrieved November 14, 2016.

[11] January 15, 2015. Viacom Extends Employment Agreement with President and Chief Executive Officer Philippe Dauman Through 2018. Retrieved November 26, 2016.

[12] Senior Management. Retrieved November 26, 2016.

[13] Salem, Yasir. November 19, 2015. What’s next for the TV industry? Find out from CBS CEO Les Moonves at IGNITION 2015. Retrieved November 24, 2016.

[14] Viacom, Inc. Retrieved November 26, 2016.

[15] DirectTV Now Logo. Retrieved November 16, 2016.×300.jpg?itok=Mb9HjA3j

[16] Reuters. August 20, 2016. Viacom Says CEO Dauman to Resign Post Immediately; Dooley Steps In. Retrieved November 12, 2016.

[17] Reuters. October 31, 2016. Viacom names Bob Bakish acting CEO. Retrieved November 14, 2016.

[18] Yu, Roger. November 1, 2016. Viacom names Bakish as acting CEO. Retrieved November 14, 2016.

[19] Masters, Kim. November 10, 2016. CBS-Viacom Merger Intrigue as Les Moonves Pushes for Clear Control. Retrieved November 14, 2016.

[20] Lieberman, David. November 9, 2016. Viacom’s Bob Bakish Vows To Accelerate Growth As It Weighs CBS Merger. Retrieved November 16, 2016.

[21] Alfano, Sean. January 3, 2006. CBS, Viacom Formally Split. Retrieved November 16, 2016.

[22] List of VIA’s Competitors and Stock Performance. Retrieved November 16, 2016.

[23]  Viacom Inc. – Stock Performance. Retrieved November 16, 2016.

[24] IBISWorld US – Industry, Company and Business Research Reports and Information. Retrieved November 16, 2016.



Zynga, Inc. 
699 Eighth St 
San Francisco, CA 94103

Phone Number: (855) 449-9642
Fax Number: (302) 636-5454

Zynga, Inc. was founded with the mission of “connecting the world through games” It is a leading provider of social game services for the web and mobile worlds, and it boasts franchises such as FarmVille, Words With Friends, and Zynga Poker. As of September 30, 2013, the company had 133 million monthly active users enjoying its games. Zynga games are available on Facebook,, Apple iOS, and Google Android. [1]

Zynga was founded in 2007 in San Francisco, California by Mark Pincus, Eric Schiermeyer, Michael Luxton, Justin Waldron, Kyle Stewart, Scott Dale, Steve Schoettler, and Andrew Trader. Mark Pincus’ American bulldog Zinga serves as the inspiration behind the name and logo of the company. [2]


As of July 1, 2013, Don Mattrick is the current CEO as well as the member of its board of directors, after serving as President of the Interactive Entertainment Business at Microsoft. Also on the board of directors are L. John Doerr, who also serves on the board of Directors for Google, Inc.; William “Bing” Gordon, who has a background in venture capitalism; Reid Hoffman, who served as Chairman of the Board of LinkedIn Corporation; Jeffrey Katzenberg, who also serves as Chief Executive Officer and a member of the board of directors of DreamWorks Animation SKG Inc; Stanley J. Meresman, who has directed several private and public companies, Sunil Paul, who also has a background in venture capitalism; and Ellen Siminoff, President and CEO of Shmoop University, Inc. Board members contribute to the company with fresh and diverse experiences, having been appointed as recently as April of 2013. [2]


Zynga also has an impressive leadership team that works on projects for social good. For example, since 2009, Zynga has raised over $15 million dollars for non-profits by connecting their over 1 million players with fifty different organizations. In 2013, Zynga partnered with NewSchools Venture Fund to improve the quality and radius of learning games and mobile applications by creating an education technology accelerator. [3]


On October 24, 2013, Zynga announced its Third Quarter Financial Results for the quarter that ended on September 30. Zynga saw revenue of $203 million, which was down 36% year-over-year. It also saw bookings of $152 million, down 40% year-over-year. The company experienced a net loss of $68 thousand dollars, and, before interest, tax, depreciation, and amortization, saw earnings of $7 million. In response, CEO Don Mattrick seemed confident:

Our teams are working hard to compete more aggressively on the web, move to mobile and develop new hits, and I am happy with the early progress we have made…I am confident that Zynga is rewiring itself in a meaningful way that will strengthen the core of our business and put us back on track to achieve significant long term growth and profits.

Mattrick seemed confident, despite the fact that his companies “rewiring,” or restructuring, cost them $17 million dollars in office closures and acquisitions impairments. [4]

Zynga did take some hits this past year. Their results also showed a general decrease in usership from the third quarter of 2012 to the third quarter in 2013. Daily active users decreased 49% to 30 million users, monthly active users decreased 57% to 133 million, monthly unique users decreased 45% to 97 million, and monthly unique players decreased 46% to 1.6 million. On the bright side, average daily bookings per average daily active user increased 17% to $0.055. [4]

During the third quarter of 2013 alone, Zynga launched Fairy Tale Twist, Ninja Kingdom, and Hit it Rich on web platforms. [5]

fairy-tale-twist hit-it-rich-zynga-cegamers-featured

For mobile platforms, in the third quarter of 2013, it launched 1 Word (KiK Messenger App) and CastleVille Legends. New Scramble with Friends, Baseball Slam (3P), and CityVille KRE-O are also new hits that Zynga released. As of the end of the third quarter of 2013, Zynga had 3 of the top 10 games on Facebook, the ever-popular FarmVille 2, Zynga Poker, and Words With Friends. These results are based on the daily active user count reported by Facebook Application Programming Interface. [5]


Zynga is a company publically traded on the New York Stock Exchange. As of November 20, the stocks are priced at $4.11 a share [6], and have been impressively strong lately, due to themes/events of the past month that drew momentum behind the company. Under Don Mattrick, the new CEO, Zynga has shifted its focus. Originally, the company wrestled with the idea of real money games to create a loyal and ever-growing user base, as well as a chunky revenue stream, but after licensing problems, they ditched the idea. Instead, Zynga is focusing its attention on the mobile gaming market in order to decrease their dependence on the social market [7]. For example, Zynga originally earned 90% of their bookings from Facebook, but that has decreased to 76%. This can be partially attributed to Facebook charging a 30% revenue share agreement.  Perhaps if online gambling becomes legal, Zynga may decide to reshift their focus once again.


In November of 2013, Zynga won a high profile lawsuit against Mattel’s Scrabble. Scrabble sued Zynga for using the name “Scramble with Friends,” which they claimed was too similar to its own trademark. [8]


High Court Justice Peter Smith dismissed the claim that the name was too similar, but motioned that Zynga change the way it displayed the name. More specifically, of one the “M”s in “Scramble” is displayed in a corkscrew style, which the judge ruled “gives the impression that the word is Scrabble when one looks at it quickly and has the propensity to confuse.” Once the logo is changed, Zynga is good to go, and will continue distributing the game in the United Kingdom. [8]

Zynga has caught the eyes of technology buffs, stock market observers, mobile app designers, and game players alike. Within the past year, the company has reported revenue losses and the loss of two top executives. However, with new CEO Don Mattrick, the company is exploring new and innovative ways to continue the success it has seen even in such infancy. Projected revenue for the final quarter of 2103 is between $175 million and $185 million, with net loss estimated between $21 billion and $31 million. The future of the company looks bright, but only time will tell.


[1] Zynga background information

[2] Zynga’s key players

[3] Zynga leadership team

[4] Zynga Third Quarter Financial Results

[5] New Zynga games

[6] Zynga stock information

[7] Zynga’s new mobile strategy

[8] Scramble with Friends vs. Scrabble

DreamWorks Animation

by Alex Benis

DreamWorks Animation SKG


1000 Flower Street, Glendale, California 91201

(818) 695-5000 ;

Key Executives

  • Jeffrey Katzenberg (Chief Executive Officer/Director/Co-Founder) [pictured below]


  • Lew Coleman (President/Chief Financial Officer)
  • Ann Daly (Chief Operating Officer)
  • Anne Globe (Chief Marketing Officer)
  • Heather O’Connor (Chief Accounting Officer)
  • Michael R. Francis (Chief Global Brand Officer)
  • Andrew Chang (General Counsel/Corporate Secretary)
  • Rich Sullivan (Deputy Chief Financial Officer)



DreamWorks Animation SKG is an animation studio located in Glendale, California that produces animated films, television series and live entertainment for audiences worldwide.  With a staff totaling more than 2,100 employees facilitating production, DreamWorks creates and distributes on average roughly three feature-length films for theatrical release in addition to many other smaller-scale projects.  Boasting the rank of being the fourteenth best place to work according to Fortune Magazine, the animation studio is the one of the most versatile in the world and is the birthplace of stories that wrestle with the imagination.

Historical Background


DreamWorks SKG was jointly founded on October 12, 1994 by the triumvirate made up of: director & producer Steven Spielberg, music executive David Geffen and former Disney executive Jeffrey Katzenberg.  With its formation, artists from Spielberg’s previous unsuccessful animation studio, Amblimation, were attracted for employment.  In 1995, the young animation studio signed a co-production deal with Pacific Data Images, forming the subsidiary PDI, LLC which split the ownership 60/40 favoring PDI.  The new business partition would go on produce its first-ever feature film: Antz.  In 1997, DreamWorks partnered with British stop-animation studio Aardman Animation to co-produce Chicken Run.  At the turn of the century, DreamWorks SKG created the business division DreamWorks Animation and halted the use of hand-drawn animation following the production of Shrek (which went on to win the Academy Award for Best Animated Feature Film).  In 2004, the studio became the first to produce two computer-generated animated feature films in a single year with the theatrical release of Shrek 2 and Shark Tale.  The same year, DreamWorks Animation was further divided into DreamWorks Animation SKG, Inc. managed by Katzenberg under the terms that 12 new films be distributed by the end of 2010’s fiscal fourth quarter.


For 2012, the animation studio raked in an impressive $749.8 million – topping its previous year’s revenue by $42 million dollars which can be credited to the release of Madagascar 3: Europe’s Most Wanted.  Additionally, DreamWorks ended 2012 with $82.7 million in revenue with their total assets reaching $1.945 billion and a total equity of $1.346 million.  Their fiscal fourth quarter results are as follows:


From June to September, DreamWorks increased their annual revenue from $162.8 million to $186.3 million.  Following the month of October, profitability increased much more rapidly – with the most likely cause being related to the marketing of their newest movie at the time: Rise of the Guardians.  By December 31st, the studio’s revenue stream for the quarter was capped off at $264.66 million, slightly over a third of their annual earnings.  Overall, DreamWorks incurred a $36.4 million loss over the course of the entire year in comparison to their overall revenue of the previous year.

In The News


Dreamworks’ fourth quarter holiday release, Rise of the Guardians, proved successful at the box office: being largely responsible for just over one-third of the animation studio’s overall revenue for that year.  Centering around an evil spirit named Pitch, the character archetypes of imagination (The Sandman, The Tooth Fairy, Santa Clause, etc.) are given no choice but to join forces in order to defeat a looming enemy that threatens childrens’ beliefs.  Starring heavyweights Alec Baldwin, Hugh Jackman and Jude Law, the film was described by one critic as being “one for the kids, [but] fun enough to put a smile on parents’ faces.”  Domestically, Rise of the Guardians grossed $103 million, which was surprisingly only 34% of its $303.5 million worldwide gross.  In the weeks that followed its release, the film was rewarded with a 74% fresh tomato overall.


Released just last week on March 22, DreamWorks Animations’ The Croods grossed a total $72.8 million its opening weekend.  When a prehistoric family’s home is destroyed, they are forced to embark on a journey across an unfamiliar land in search of a new home.  Written-and-directed by Chris Sanders (Lilo and Stitch, The Lion King) and Kirk de Micco, the feature film boasts a talented cast starring Nicholas Cage, Emma Stone and actor Clark Duke, who is best-known from roles in the ABC series GREEK and the acclaimed superhero movie Kick-Ass.  The film is currently the highest-grossing film at the box office –  concluding the weekend at $43.6 million.  The Croods also holds a 67% fresh rating on and a 7.5/10 on  After just two weeks at the box office, Dreamworks first animated feature film of 2013 has grossed $227 million in total and is currently the number one ranked movie worldwide.  So far, The Croods is in position to exceed studio’s 2012 revenue profitability – with two other feature-length theatrical releases later this year.

Upcoming Animations

July 19, 2013: Turbo


Following the story of a snail who gains superior speed after a freak-accident, Turbo aspires to escape his slow-paced world to compete in the Indy500.  Ryan Reynolds, Paul Giamotti and Ken Jeong are all attached to the project set to be the studio’s primary summer release.

November 1, 2013: Mr. Peabody & Sherman


Mr. Peabody & Sherman is DreamWorks’ adaptation of the well-known Rocky and Bullwinkle side-cartoon about an exceptionally smart dog who owns a human as a pet.  When they travel back in time, they are tested when they realize they could potentially unravel the fabric of their universe.  The feature film is set to be directed by Rob Minkoff (The Lion King) and will star Ty Burrel (Modern Family) and Max Charles (The Amazing Spiderman) voicing Mr. Peabody and Sherman, respectively.

March 14, 2014: Me and My Shadow


Lesser-known than DreamWorks’ two previously-mentioned feature films, Me and My Shadow follows the story of a seemingly boring man’s shadow that craves for a more exciting lifestyle.

Other Projects Currently In Production

June 20, 2014: How To Train Your Dragon 2


November 26, 2014: Happy Smekday!


March 27, 2015: The Penguins of Madagascar


June 5, 2015: Trolls (working title)


November 6, 2015: B.O.O.: Bureau of Otherworldly Operations


[Seth Rogan supposedly attached]

December 19, 2015: Mumbai Musical (working title)


[Kevin Lima (Tarzan, Enchanted) will be directing with music composed by A.R. Rahman (Slumdog Millionaire)]

March 18, 2016: Kung Fu Panda 3


June 18, 2016: How To Train Your Dragon 3












Belo Corporation

by Breanna Andrade

Picture courtesy of Belo Corporation

Headquarters: Belo Corporation/400 S. Record St./Dallas, Texas 75202

Phone: (214) 977-6606


Brief History

Originally A.H. Belo Corporation was founded in 1842 by Alfred Horatio Belo. Since its date of origin A.H. Belo Corp has encompassed both newspapers and television industries. After over hundred years of managing two industries the company split in 2008. Currently Belo Corporation only deals with the Television industry and A.H. Belo Corporation with Newspaper industry.

About Belo

Belo Corporation Headquarters
Picture Courtesy of WOLFGANG DEMINO

Belo Corporation is one of the leading TV broadcasting companies. Belo Corp is based in Dallas Texas and TV media revenue includes not only cable-news channel properties but also local-TV retransmission fees paid by cable systems and satellite TV services.  Belo Corp. has thrives on creating a relationship with their small-screen fans.  Belo currently has 20 local television stations that serve markets in 10 states. Most of their stations though are based in Texas and Washington. Belo is affiliated with the four major broadcast networks (CBS, NBC, ABC, and FOX). They are also affiliated with a few independent stations as well as mini-networks like The CW and MyNetworkTV. Belo corporation also has two of the  highest ranked stations; these being WFAA of Dallas and KHOU of Houston. Belo also operates in a small number of local and regional cable news outlets, including NWCN in  Seattle and TXCN in Texas. [1]


  President and Chief Executive Officer 

Belo’s Chief Executive Dunia Shive. Picture courtesy of Belo Corp.


The President and Chief Executive Officer of Belo Corp is Dunia A Shive. In 1993 Shive firsted joined Belo as a corporate controller and was promoted in 1995 to Vice President/Controller. Shive was then promoted to president of Media Operations and Executive Vice President of Belo until 2007 when she earned her current position. Shive holds a bachelors degree of business administration in accounting from Texas Tech University. [2]

Belo’s Board of Directors

Belo Corporation has eleven Board of Directors. The Board of Directors includes: Robert W. Dechard, Dunia A. Shive, Wayne R. Sanders, James M. Moroney III, Henry P. Becton Jr, M. Anne Szostak, Judity L. Craven, Lloyd Ward, Dealey Herndon, McHenry Tichenor Jr, and Peter Altabef.  Each of Belo’s directors serves on each of the three standing committees of the Board.  Although Belo is managed by the board of directors it is interesting to note that Chairman Robert Decherd and his family control about 55% of Belo’s voting stock. [2]


All Board of Directors Pictures courtesy of Belo Corporation.



Belo Corporation has 20 local television stations these include; KVUE-TV,KTVB-TV,WCNC-TV, WFAA-TV,WVEC-TV, KHOU-TV, WHAS-TV, WUPL-TV, WWL-TV, KASW-TV, KTVK-TV, KGW-TV,KENS-TV, KING-TV, KONG-TV, KREM-TV, KSKN-TV, KMOV-TV, KMSB-TV, KTTU-TV. [3]

Picture courtesy of Belo Corp.




Below is a chart that encompasses the call letter, affiliate, market, reach, and market rank of all of Belo’s 20 Broadcast Stations.

Reach Calculated from 2012 TV Factbook


Belo’s Top 3 Competitors

Lin TV Corp

Sinclair Broadcast Group, Inc.

Nexstar Broadcasting Group, Inc.


Where Belo Corp Stands in the Ranking

Belo Corporation is currently Ranked 10th among Broadcast Television according to[5]

Picture courtesy of


Below is a chart documenting Belo Corporations current financial progress over the last two years. [6]

Photo courtesy of

Recent News

September 27 2012: Belo Corp. Launches Private Advertising Marketplace

Belo has announced that they will launch a Belo Private Ad Marketplace. This marketplace  is a new digital platform that connects different advertisers with Belo’s digital advertising inventory across its websites.  This new digital platform will allow advertisers to have direct access to Belo’s 17 million online consumers. This program helps advertisers provide more influential media placements online, while also offering more targeted brand display advertising. On the Belo’s website it states that “Belo’s Private Ad Marketplace was created to partner with select advertisers to leverage the high demand for its local sites..It also gives advertisers the opportunity to more efficiently partner directly with Belo, an award-winning producer of quality digital news and information.” said Joe Weir, Belo’s Vice President/Digital. [7]


October 30th 2012: Belo Corp. Gains Big From Political, Olympics Revenue

Strong political and Olympic advertising revenue gave Belo Corporation a lift in their third quarter.  Belo generated $17.7 million in political revenue and $13.4 million in Olympics revenue. Both of these statistics are significantly higher than what was recorded in their third quarter in 2008.  Net earnings nearly doubled, from 13 cents to 24 cents a share. During this time period Belo’s TV station business also  had a 50% improvement in cash flow, which includes earnings before interest, taxes, depreciation, and amortization.

Belo’s total spot revenue when political revenue is added climbed up to 18%. Without political their spot revenue was still up 5.1%. This increase came from the 4.6% improvement in local spot business and a 5.8% gain in national spot revenue. The political campaign and Olympics had a great affect on Belo Corporation’s third quarter revenue due to their success in spot advertisements. [8]


October 30th 2012: Third Quarter Results

On October 30th 2012 third quarter results reported that Belo’s net earnings per share of $0.24 compared to net earnings per share of $0.13 in the third quarter of 2011. Dunia Shive stated that “our strong cash generation has allowed for a special dividend and for the early redemption of our May 2013 notes in a net present value cash-positive transaction.  Our solid financial position gives us the flexibility to pursue acquisitions and investments and consider further opportunities to increase shareholder returns.” [4] [9]

View complete Third Quarter Report.


November 7th 2012Belo Corp. Unveils New Small Business Marketing Solutions, Local Events Content

Photo courtesy of DataSphere

Belo announced another agreement to launch a specialized small business marketing solution in fourteen of their markets. Belo’s station websites will now provide small local businesses with the opportunity to advertise to their targeted neighborhood-level audiences through a partnership with DataSphere Technologies. Joe Weir, Belo’s Vice President / Digital stated that “Belo is continually looking for opportunities to help advertisers reach the audiences most relevant to their businesses and investing in solutions to improve the experience for our website visitors.” This new agreement will let Belo’s website users access thousands of upcoming events and activities in each market.  This advertising venture allows  users to find events by neighborhood, event type or specific time frame. [10]

Learn More about DataSphere Technologies 


November 29th 2012: Media Company Belo Corp Launches ScreenShot Digital, Inc. 

Belo Corporation announced today the launch of ScreenShot Digital, Inc., another new digital advertising solutions company. ScreenShot Digital will partner with local and regional marketers across the United States in order to enhance their business objectives through digital media consulting and advertising services. Belo’s investment in the new company shows their commitment to expanding their digital expertise in order to prepare for the inevitable growth within digital media. [11]



Looking at the fourth quarter, Shive said, “we currently expect political revenue to finish
in the range of $29 million to $30 million for the fourth quarter, which would result in $58 million to $59 million of political revenue for the full year. Total spot revenue, including political, in the fourth quarter of 2012 is currently expected to finish up in the range of 11 to 13 percent compared to the fourth quarter of 2011″. Over the this semester Belo Corporation has looked into many different ways to enhance their relationship with not only the consumer but also their advertisers in order to expand on a more integrated digital platform. [9]


[1[ Belo Corporation. (n.d.). Belo. Retrieved December 7, 2012, from Belo Corporation website:

[2] Hoovers. (n.d.). Belo Corp. Retrieved November 18, 2012, from Hoovers website:…/company-profile.Belo_Corp.cd4daffa5e828f9a

[3] CJR. (n.d.). Belo Corp. Retrieved December 7, 2012, from Columbia Journalism Review website:

[4] Nasdaq. (2011, March). Belo Corp. Retrieved December 7, 2012, from Nasdaq website:

[5] AdAge. (n.d.). Belo Corp. Retrieved December 7, 2012, from AdAge website:

[6] AdAge. (n.d.). Media Family Trees. Retrieved December 7, 2012, from AdAge website:

[7] Belo Corp. (2012, September 27). elo Corp. (BLC) Launches Private Advertising Marketplace. Retrieved December 7, 2012, from website:

[8] Friedman, W. (2012, October 30). Belo Corp. Gains Big From Political, Olympics Revenue Read more: December 7, 2012, from Media Post News website: http://Belo Corp. Gains Big From Political, Olympics Revenue

[9] Belo Corp. (2012, November 29). Media Company Belo Corp. (BLC) Launches ScreenShot Digital, Inc. Retrieved December 7, 2012, from Belo website:

[10] PRNewsWire. (2012, November 7). Belo Corp. Unveils New Small Business Marketing Solutions, Local Events Content. Retrieved December 7, 2012, from Yahoo website:

[11] Belo Corp. (2012, November 29). Media Company Belo Corp. (BLC) Launches ScreenShot Digital, Inc. Retrieved December 7, 2012, from Belo website:

Cox Radio, Inc

by [Isabel Herrera]

6205 Peachtree | Dunwoody Road | Atlanta, GA 30328| Phone: 678-645-0000| Website:

Major Market Competitors:

▪       Clear Channel Communications, Inc

▪       Cumulus Media, Inc

▪       CBS Radio, Inc


Cox Radio, Inc is a radio company based in Atlanta, Georgia. Founded in 1934 by James M. Cox, Cox Radio, Inc continues to deliver quality radio content, reaching 18 million radio listeners across the country. Cox Radio prides itself in establishing the first FM station in the south during 1964. [1]

Company Overview:

They operate as a division of Cox Media Group, Inc, a subsidiary of conglomerate Cox Enterprises. In 1996, Cox Radio became a publicly traded company.  However in 2009, Cox Radio, Inc made the transition from a public company to a private corporation. [2] Over the years, Cox Media Group has expanded its television, newspaper and broadcasting services; however, radio remains a relevant component to the company’s overall successful $1.8 billion revenue. Cox Radio, Inc along with Cox Enterprises is considered to be one of the few successful family-own businesses currently functioning in the entertainment market. [3]

Cox Radio is 62 percent-owned by Cox Enterprises, Inc, and is responsible for a total of 86 radio stations (15 AM radio stations, 71 FM radio stations) in locations such as Atlanta, Stamford/ Norwalk, New Haven, Bridgeport Connecticut; Dayton, Ohio, Greenville, South Carolina; Honolulu, Hawaii; San Antonio and Houston Texas; Tampa, Orlando, Miami, and Jacksonville, Florida; Long Island, New York, Louisville, Kentucky, Richmond, Virginia; and Tulsa, Oklahoma. [4]

In Cox Radio Syndication, the company is able to produce and distribute expansive radio programming to approximately 200 affiliate stations through a partnership with Jones Radio Network. [5]

In 2009, Cox Media Group, Inc announced a new model that “reorganized its media businesses by maximizing the expertise and talents of its media across its portfolio or radio, television and newspaper businesses.” Adapting this progressive agenda enabled for the radio division to bring together advertising services and their firms in a costly-efficient manner. [6]

Notable Key Executives:


Courtesy of Google Images

James C. Kennedy is the grandson of the legendary founder is currently the Chairman of the conglomerate Cox Enterprises, Inc. Prior to his position as Chairman, he was CEO from 1988 to 2008. James Kennedy also serves as Chairman of the Board for Cox Radio. [9]


Courtesy of Cox Media Group

Robert Neil as Executive Vice President of Cox Media Group supervises several radio, television, newspaper, and digital research operations within the company. He joined Cox in 1986 as Station Manager of WSB- AM/FM and by 1988 was named VP and General Manager WWRM-FM. Eight years later, he was named President and Chief Executive Officer of radio when Cox Radio became a public company (1996). [7]

Courtesy of Cox Media Group

Charles L Odom serves as Chief Financial Officer & Principal Accounting Officer has served Cox Radio since January 2009. Charles joined Cox Radio in 1996 as Manager of Financial Reporting, and served as Director of Financial Reporting and Analysis from 2001- 2008. [8]


Courtesy of Cox Media Group


Neil Johnston  currently serves as the Executive Vice President, Strategy and Digital Innovation. He oversees Strategic Development, and the digital expansion of Cox Media Group. Neil was also Cox Radio’s Chief Financial Officer for the past nine years, and he has currently stepped down from the position. [9] [10]

Finances/Market Revenue:

After announcing their transition from public to private in 2009, it was reported that Cox’s revenues increased from $1.8 billion to $15 billion. Nonetheless, in 2011, Cox’s annual earned profits was $14.6 billion, falling -0.7 percent short from the previous $15 billion revenue. [11]

Specifically, over the past year Cox Radio’s revenue has increased 1% compared to radio’s overall revenue, which fell by 2%. Similar to other radio companies, Cox Radio, Inc is currently threatened by the ipod effect and the general struggle to maintain profitable radio advertising results in the market. [12] [13]

Popular Radio Shows: 

Alan Cox Show Flyer. Courtesy of


Kono 101.1 flyer. Courtesy of www Kono


Cox Radio reportedly experienced a $404 million loss due to weak advertising revenue. This equates to a $4.08 per share relative to the net income of $1.8 million and earnings back in 2007. Particularly, the general economy and the advertising market contributed to the 7.2 percent decrease in local revenue, while national revenue decreased at an astonishing 11.7 percent. [14]


Interestedly enough, Cox Radio, Inc acquired Valpak of Jacksonville in order to best cross-promote their radio services along with advertising incentives to radio listeners. Valpak mails over 20 billion coupons and targets about 100 markets in 48 states and four Canadian areas. They also integrate digital advertising into their promotions through Smartphone apps, QR codes, and phone messaging interaction. This opportunity will provide a unique outlet for local Cox Radio stations to market their shows and upcoming events. [15]

Cox Radio is set to expand their radio news service throughout their Atlanta-based locations. The news stations will provide regional weather coverage, sports information, and regional weather coverage that w. They decided on this news alternative after seeing an opening where Clear Channel declared closure for their Georgia News Network by the end of this year. [16]


Once again, Cox Radio stations experienced budget cut expenses. Cox Radio has released two of the most charming radio personalities: the amiable Steve O. Sellers and the laid-back Katrina Curtis. The cuts were not done on personal ends, but simply because it was a  “business decision.”  Loyal radio listeners were a bit gloomy, considering there no indication of a goodbye announced through the radio on behalf of the Disc jockeys themselves.  An interesting comparison was made recalling how in the 70s and 80s Disc Jockeys dominated stations, and the ratings correlated with the sales of ads, respectively. Nowadays, large companies are far more concern with cutting costs even if it means getting rid of the most important element in radio shows: the talent. [17]

Cox Radio supports The Internet Fairness Act , which will help end the discrimination against online radio. Their decision to stand in favor of this act demonstrates the acceptable shift between traditional radio and modern radio alternatives. This is certainly a pivotal step towards the merging direction our radio culture is intended to encounter. [18] [19]



[1] (Cox Enterprises, Inc. History)

[2] (Cox Radio goes Private)


[4]  (List of 86 radio stations)

[5] (Affiliate Partnerships of Cox Radio, Inc)

[6] (Cox Media Group Announces New Integrated Media Organization)


[8]  (Bob Neil)

[9]   (Charles L Odom)

[10] (Jim Kennedy)

[11] (Neil Johnston)


[13] (Forbes Financial Update)

[14] (ipod Effect)

[15] (Cox Radio Finances)

[16] loss)

[17] (Valpak)

[18] ( Launching news station)

[19] (TV Personalities)

[20] The Internet Fairness Act  (Internet Fairness Act)



Sinclair Broadcast Group

by [Taylor Van Sickle]


Sinclair Broadcast Group, Inc.

10706 Beaver Dam Road

Hunt Valley, Maryland 21030

(410) 568-1500


David D. Smith, President and CEO of Sinclair Broadcast Group, Inc.


David D. Smith: President, Chief Executive Officer, Chairman of the Board and Director – David D. Smith has held his position as President and CEO since 1988. Prior to working for Sinclair he founded Comark Communications, Inc. He played a very important role in the creation and success of Sinclair Broadcast Group, Inc [2].

Frederick G. Smith: Vice President and Director

J. Duncan Smith: Vice President, Secretary and Director

David B. Amy: Vice President and Chief Financial Officer

David R. Bochenek: Vice President and Chief Accounting Officer

Barry M. Faber: Executive Vice President and General Counsel



Sinclair Broadcast Group started out as one station in Baltimore, Maryland. The original station was created in 1971 by Julian Sinclair Smith, but it wasn’t until 1986 that his four sons came up with the idea of the Sinclair Broadcast Group. After only 10 years Sinclair Broadcast Group became the largest commercial television broadcasting company not to be owned by a network in the country. Sinclair Broadcast Group faced some rough times during 2001, but was able to make it through and by 2006 had become the largest FOX and MyNetworkTV affiliate groups. They also became the second largest ABC affiliate and the third largest affiliate for the CW network in the United States. The success of Sinclair Broadcast Group in the past is not surprising when looking at their continued success in 2012 [4].

Company Overview

Sinclair Broadcast Group, Inc. Network Affiliates [3]

The Sinclair Broadcast Group, Inc. is headed by President and CEO, David Smith. David Smith has been President and CEO since 1988 and has contributed exponentially to the company. He has also served at Chairman of the Board since 1990. He has helped build Sinclair Broadcast Group since the start of the company. As one of the leading television broadcasting companies in the United States, Sinclair Broadcast Group manages 74 television stations within 45 markets. The broadcasting company includes FOX, ABC, CW, CBS, MTV, NBC, MyTV, and Azteca affiliates. Sinclair operates 20 FOX stations, 18 MyTV, 11 ABC, 14 CW, 9 CBS, 1 NBC, and 1 Azteca. With these networks Sinclair is able to reach about 26.3% of households in the country [3]. Sinclair Broadcast Group, Inc. continues to grow in size and range. They reach a large amount of households in the country and continue to increase the number of people that they reach.


Media General, Inc.

Hearst Television Inc.

Local TV, LCC


Recent News

August 13th, 2012 Sinclair Broadcast Group’s retransmission consent agreement with Dish Network was about to end and the two companies were in talks to either create a new one or Dish would stop carrying some of Sinclair’s stations. To be exact if the companies did not create a new retransmission consent agreement Dish would stop broadcasting 70 of Sinclair’s stations. Later Sinclair Broadcast Group announced its agreement with Dish Network to create a new retransmission consent agreement [5].

September 19th, 2012 Michael Simon was named Director of Advanced Technology for Sinclair Broadcast Group. Previous positions include Manager of Advanced Technology for Rohde & Schwarz, Lead Application Engineer for Harris Corporation, and Chief Engineer for Sinclair’s Pittsburgh market. In this position Mr. Simon will be in charge of developing new technologies to further advance the broadcasting company’s business. Sinclair’s Vice President of Advanced Technology, Mark Aitken said that, “Sinclair is probing the fundamental technologies that will enable us to leverage future business-enabling technologies,” which Mr. Simon will contribute to greatly [5.1].

October 12th, 2012 Sinclair Broadcast Group decided to close their previous contribution of $500 million of senior unsecured notes. By closing this offer, Sinclair Broadcast Group used the profits to then buy multiple stations from Newport Television LLC. Also, they intended to use the profits from this to pay off outstanding debt and for other company purposes [5.2].

November 13th, 2012 Sinclair Broadcast Group announced an exciting partnership with DataSphere Technologies. DataSphere Technologies is a marketing company that focuses mainly on local businesses to help them gain exposure. The two companies made an agreement that Sinclair will promote event calendars, and small business marketing solutions over 21 of their markets in the country. This partnership is important for both DataSphere and Sinclair. It offers DataSphere an opportunity to promote their services and get more business. The deal offers Sinclair a way to connect with local businesses in their markets and get advertising for their stations and website [9].

December 1, 2012 Sinclair Broadcast Group has obtained several more stations, while also getting rid of some of its previously existing stations. Through their deal Sinclair gained 6 new stations from Newport Television LLC. Along with the stations Sinclair also purchased Newport’s rights under the local marketing agreements with two stations. Sinclair also obtained Newport’s non-license assets for their station in Rochester for $54 million. While gaining stations, Sinclair also sold some of its preexisting stations. Sinclair made a deal with Deerfield Media, Inc. selling them their station in San Antonio and Cincinnati. Sinclair also sold them license assets to two of their stations. With these stations gains Sinclair added stations to four markets that they presently existed in and added two new markets to their business. The total deal cost them $459.7 million [8]. 


In Sinclair Broadcast Group, Inc.’s quarterly numbers, they are doing significantly well this year. Their total revenue over a three-month period this year was $260,489 as opposed to last year’s total revenue of $181,042. Also their total revenue over a nine-month period increased between this year and last year as well from, $552,511 to $736,817 [10].

In November the Board of Directors at Sinclair Broadcast Group, Inc. stated that the company’s Class A and Class B stock will have a $1.00 dividend per share and a quarterly dividend of $0.15 per share [5.3]. Also the company announced that for the third quarter of this year the earned $0.32 per share. This earning did not, however, match the estimated amount of $0.35 per share [10].

Sinclair Broadcast Group, Inc. Stock Information [11]

Sinclair Broadcast Group, Inc. Income Chart [12]


Sinclair Broadcast Group Stock [12]

With their newly obtained stations Sinclair Broadcast Group, Inc. plans to keep expanding their hold on television broadcasting. The company is well versed in the television broadcasting business and they understand what they need to do to stay successful. Their revenue numbers show increased success throughout the fourth quarter. The company’s stock from the last month has decreased but over the course of this year it has stayed steadily in the same region. Sinclair Broadcast Group, Inc. has been a strong company since its humble beginning as one station in Maryland. There is no doubt that Sinclair Broadcast Group will continue to be a major player in the television broadcasting spectrum.


1. Google:

2. Sinclair Broadcast Group Website:

3. Sinclair Broadcast Group Website (Company Profile):

4. Sinclair Broadcast Group Website (History):

5. Sinclair Broadcast Group Website (News Releases):

5.1 Sinclair Broadcast Group Website (News Releases):

5.2 Sinclair Broadcast Group Website (News Releases):

5.3 Sinclair Broadcast Group Website (News Releases):

6. Hoovers:


8. Bloomberg:

9. Bloomberg:

10. New York Times:

11. New York Times:

12. Bloomberg: