CBS Corp.

Posted on October 16, 2016 by mnreardo

CBS Corporation

By: Marlowe Reardon, Justin Rivera, and Francesca Sostar

[2] CBS Corporations Logo

Overview

Columbia Broadcasting System, known as CBS Corporation, was founded in 1927 as competition to the National Broadcasting Company (NBC). CBS began as a major contributor in the radio business, then moved into television as that transition of medium was occurring [1].

Divisions of the Company

CBS Corporation branches out to all sorts of media, including radio, television, film, cable, as well as interactive media. The company owns a wide variety of operations such as its own television distribution, consumer products, television studios, home entertainment, and sports networks. CBS also has joint ventures with major companies such as Lionsgate and Warner Bros. Entertainment. Their deal with Warner Bros. allowed them to create the CW, a television network that has produced successful shows such as “Arrow” and “The Vampire Diaries” [3]. The partnership between Lionsgate and CBS led the the development of “Pop”, which combines both major companies talents in programming, production, and distribution.

[13] “Pop” Logo, CBS and Lionsgate joint venture

[14] The CW logo, CBS and Warner Bros Entertainment joint venture

Key Executives

NEW YORK, NY - MAY 15: President & CEO of CBS Corp. Les Moonves attends CBS 2013 Upfront Presentation at The Tent at Lincoln Center on May 15, 2013 in New York City. (Photo by Ben Gabbe/Getty Images)

[4] Leslie Moonves, CEO, Chairman of the Board, and President

[6] Shari E. Redstone, Vice Chairman

[7] Jim Lanzone, Chief Digital Officer

[8] Armando Nuñez, President & CEO-CBS Global Distribution Group

[5] Sumner Redstone, Chairman Emeritus

Finances

CBS is a publicly traded company in the New York Stock Exchange, listed as CBS.A and CBS. Their stock has seen a steady increase over the past year, currently sitting at $60 per share, as opposed to $50 per share a year ago [9]. CBS had a successful third quarter this year, with revenues increasing 4 percent to $3.4 billion. Revenue is up from $3.26 billion at the same time last year. This was due to an increase in revenues and fees from CBS affiliate stations and a growth in their digital distribution platforms. There was also a negative impact in advertising revenue from the Republican and Democratic National Conventions, the first Presidential debate, and the 2016 Summer Olympics [10].

[11] CBS NYSE Closing Bell, 12/9/15.

Some of the largest contributors to CBS’s success are its cable networks, such as Showtime Networks and CBS Sports Network. Their revenue increased 14% to $598 million in this third quarter, growing from $526 million in last year’s third quarter. This aspect of the company will continue to prosper, with the growth in over-the-top (OTT) streaming services across media [12].

Current Projects

Right now, CBS Corporation is attempting to close a deal in which Viacom will merge with CBS. Both Sumner and Shari Redstone, Chairman and Vice Chairman of CBS, are large supporters of the deal. However, what is halting the deal is both companies board of directors have obligations to their shareholders. These shareholders are still exploring the potential problems that could happen if the deal were to be made. Some of these issues include pricing and structure after the merger is made. Even though the deal is still in talks, it is likely that it will happen because a single family, the Redstone’s, own 80 percent of both companies [13].

With the emergence of AT&T’s aggressively priced DirectTV Now (merging internet and television like never before), CBS is left to wonder one question: Why? A deal of this magnitude essentially leaves CBS yearning to somehow affiliate itself with this mega-deal. CBS has already taken the initiative to converge with other prosperous companies, inking a small deal with Google that involves a “skinny bundle” of TV networks to be called YouTube Unplugged. The drive CBS has to concern itself with as many large companies as possible depicts its drive to remain a powerful media conglomerate [14].

[15] Youtube Logo

CBS has been in the preproduction process of a new Star Trek series titled Star Trek: Discovery. This series will only be available on CBS’s online streaming service CBS All Access, after premiering on CBS. The decision to stream the show was made because science fiction shows have historically done poorly on broadcast television. CBS believes that a majority of Star Trek fans will pay for the services of CBS All Access so they will not miss out on the new series. Star Trek: Discovery is said to have a diverse and better represented cast, with a female lead and at least one gay character [16]. The company is hoping that this new series will also bring more viewers to this service, with about 1 million subscribers already. A commercial-free option of CBS All Access is now available, which costs $9.99 a month, as opposed to the ad-supported service costing $5.99 a month [17].

[19] CBS All Access Logo

[18] Star Trek: Discovery Logo

CBS is starting to take similar approaches to that of Netflix. Leslie Moonves stated that he is a big fan of Netflix and is taking some strategies that will help with CBS All Access. Rather than just displaying old shows on All Access, CBS has decided to take the same approach as Netflix by creating its own original shows. They use this strategy in order for their viewers to keep interest in All Access and not cancel their memberships. Previously, there would only be two or three buyers to get content from CBS. Now, streaming services are benefitting CBS Corporation because they can sell their syndicated content to Netflix, as opposed to these two or three buyers.

There has also been continuing success with CBS’s subsidiary, Showtime. Showtime is another over-the-top streaming site, similar to All Access. Moonves is going to make a continual amount of original programming, aiming for once a month released series or seasons. He also wants there to be an increase from about one million to four million subscribers in the next few years [20].

CBS has added six new shows this fall season to their primetime lineup, three comedies and three dramas. The three comedies are Kevin Can Wait, Man With a Plan, and The Great Indoors. These shows have big-name stars, such as Kevin James, Matt LeBlanc, and Joel McHale. The new dramas, Bull, MacGyver, and Pure Genius attract a wide range of audiences due to the differences of the casts. These shows are doing well so far, but time will tell which ones remain on the network and which will not make the cut [21].

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[22] Kevin Can Wait poster

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[23] Pure Genius poster

Future Endeavors

It was announced November 28th that CBS CEO and Chairman Leslie Moonves will be attending the UBS 44th Annual Global Media and Communications Conference in New York City on December 5th for a question-and-answer session [24]. This is a conference where companies join to meet and host formal presentations over a three day period [25].

Two new shows are set to premiere later in the 2016-2017 season on CBS. Training Day and Doubt are both dramas that revolve around crime and the legal system. This will hopefully help the ratings of the other dramas already showing on CBS [26]. The future of CBS Corporation looks very bright, and many changes are set for the upcoming months and years.

SOURCES

[1] https://www.britannica.com/topic/CBS-Corporation,. (2016). CBS Corporation. Retrieved 24 November 2016.

[2] http://logok.org/cbs-logo/,. (2016). CBS Logo. Retrieved 25 November 2016.

[3] https://www.cbscorporation.com/about-cbs/,. (2016). About CBS Corporation. Retrieved 25 November 2016.

[4] http://cdn5.thr.com/sites,. (2016). Leslie Moonves. Retrieved 25 November 2016.

[5] http://www.gannett-cdn.com/-mm-/4f4f62b1d3b58aebf110dff9a65dfa9cb9aa49b4/c=0-171-1994-2830&r=537&c=0-0-534-712/local/-/media/2015/04/16/USATODAY/USATODAY/635647883968561121-Sumner-Redstone.jpg,. (2016). Sumner Redstone Picture. Retrieved 25 November 2016

[6] http://www.zimbio.com/photos/Shari+E.+Redstone,. (2016). Shari E. Redstone Photo Stream. Retrieved 25 November 2016.

[7] http://www.cbscorporation.com/2016/06/jim-lanzone-named-chief-digital-officer-of-cbs-corporation/,. (2016). Jim Lanzone named Chief Digital Officer of CBS Corporation. Retrieved 25 November 2016.

[8] https://www.cbspressexpress.com/cbs-studios-international/executives/view?id=241,. (2016). Armando Nunez. Executives. Retrieved 25 November 2016.

[9] https://finance.yahoo.com/quote/CBS?p=CBS,. (2016). CBS Corporation Finances. Retrieved 26 November 2016.

[10] http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9MzU3MzQyfENoaWxkSUQ9LTF8VHlwZT0z&t=1&cb=63613799985568029,. (2016). CBS Annual Results. Retrieved 26 November 2016.

[11] http://www.gettyimages.com/event/the-talk-rings-the-closing-bell-at-the-new-york-stock-exchange-595510127?#sheryl-underwood-sara-gilbert-shahttps://youtu.be/bqm9HSYbf0oron-osbourne-aisha-tyler-and-julie-picture-id500711866,. (2016). CBS’ “The Talk” Rings The Closing Bell At The New York Stock Exchange. Retrieved 26 November 2016.

[12] http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9MzU3MzQyfENoaWxkSUQ9LTF8VHlwZT0z&t=1&cb=636137999855680291,. (2016). CBS Annual Results. Retrieved 26 November 2016.

[13] http://www.investopedia.com/stock-analysis/111716/heres-whats-holding-viacomcbs-merger-cbs-viab.aspx,. (2016). Here’s What’s Holding Up the Viacom-CBS Merger. Retrieved 26 November 2016.

[14] http://variety.com/2016/digital/news/cbs-directv-now-launch-att-1201925053/,. (2016). CBS Won’t Be in DirecTV Now at Launch, but Talks With AT&T Continue. Retrieved 25 November 2016.

[15] https://www.youtube.com/yt/brand/downloads.html,. (2016). Youtube Logo. Retrieved 26 November 2016.

[16] http://www.avclub.com/article/cbs-admits-star-trek-discovery-wouldnt-cut-it-netw-245919,. (2016). CBS admits Star Trek: Discovery wouldn’t cut it on broadcast TV. Retrieved 26 November 2016.

[17] http://variety.com/2016/tv/news/star-trek-discovery-good-wife-spinoff-cbs-all-access-premiere-date-1201860613/,. (2016). ‘Star Trek: Discovery’ Delayed on CBS All Access Until May, ‘Good Wife’ Spinoff Moved Up. Retrieved 26 November 2016.https://youtu.be/bqm9HSYbf0o

[18] http://www.cheatsheet.com/,. (2016). Star Trek: Discovery Logo. Retrieved 27 November 2016.

[19] https://wwwimage-secure.cbsstatic.com,. (2016). CBS All Access Logo. Retrieved 27 November 2016.

[20] http://www.fool.com/investing/2016/10/01/why-cbs-corporation-is-a-big-fan-of-netflix.aspx,. (2016). Why CBS Corporation Is a Big Fan of Netflix. Retrieved 27 November 2016.

[21] http://www.cbs.com/shows/cbs-fall-premieres-2016/news/1005234/get-a-first-look-at-the-2016-2017-cbs-primetime-lineup/,. (2016). Get a first look at the 2016 2017 cbs primetime line up. Retrieved 28 November 2016.

[22] https://images-na.ssl-images-amazon.com/images/M/MV5BMjIyNDgyNDY4Nl5BMl5BanBnXkFtZTgwMDg4NDQwMDI@._V1_UX182_CR0,0,182,268_AL_.jpg,. (2016). Kevin Can’t Wait Poster. Retrieved 28 November 2016.

[23] https://images-na.ssl-images-amazon.com/images/M/MV5BMTgxMDM0NDAxMl5BMl5BanBnXkFtZTgwMDA5NDQwMDI@._V1_UX182_CR0,0,182,268_AL_.jpg,. (2016). Pure Genius Poster. Retrieved 28 November 2016.

[24] http://www.cbscorporation.com/2016/11/cbs-corporation-chairman-and-chief-executive-officer-leslie-moonves-to-participate-in-the-ubs-44th-annual-global-media-and-communications-conference/,. (2016). CBS Corporation and Chairman and Chief Executive Officer Leslie Moonves to Participate in the 44th Annual UBS Global Media and Communications Conference. Retriever 28 November 2016.

[25] https://www.ubs.com/global/en/investment-bank/key-investor-conferences/global.html,. (2016). Global 2016 Conferences. Retrieved 28 November 2016.

[26] http://www.cbs.com/shows/cbs-fall-premieres-2016/news/1005234/get-a-first-look-at-the-2016-2017-cbs-primetime-lineup/,. (2016). CBS Fall Lineup. Retrieved 28 November 2016.

CBS Corporation

Posted on November 4, 2013 by Gabrielle Sferra

By Gabrielle Sferra

Courtesy of CBS Corporation [1]

CBS Headquarters

51 W. 52nd Street
New York, NY 10019-6188
1-212-975-4321

History

CBS Corporation is a major media conglomerate founded by William S. Paley in 1928. While the company originated in radio broadcasting, television broadcasting soon became CBS’s area of success. Historically, programs such as “I Love Lucy”, “Gunsmoke“, and “All in the Family” catapulted CBS into profitable success [2]. In 1995, Westinghouse Broadcast bought CBS and sold it again in 2000. Viacom and CBS Corporation were considered a unit since 1970, but in 2006, the company split into two and CBS Corporation became what it is today [3].

Executives

Sumner M. Redstone

Courtesy of CBS [5]

Mr. Redstone is the CBS’s Executive Chairman of the Board, as well as Viacom’s. His role as executive chairman resulted from the split of the two companies in 2006. He is the leading shareholder in both companies. [4]

Leslie Moonves

Courtesy Of CBS [7]

Mr. Moonves is the President and Chief Executive Officer of CBS Corporation. He is responsible for all of the corporations holdings. He has held this position since the Viacom/CBS split in 2006. He has pushed the company to new limits, and brought the network and its various programs to more than 100 countries. [6]

Financials

Courtesy of Reuters [8]

CBS Corporation is a publicly traded company in NYSE exchange. The current value of share is $58.89. This past year, the stock price has steadily increased. Starting the year at a much smaller exchange rate ($37.98), each quarter has produced more profit than the previous [9]. This past quarter, the company has earned $3.6 Billion, which is an increase of 3% from last quarter [10].

Company Holdings

Courtesy of CBS Corp. [15]

CBS Corporation is responsible for many different stations, including, but not limited to, CBS Television, CBS News, The CW, Showtime, and The Smithsonian Channel. [11] CBS is consistently the number one station on broadcast television in total viewers. However, does not lead in viewers in the ideal 18-49 demographic [12]. CBS Television is definitely geared to a much older demographic. In recent years, with the introduction of programs such as “2 Broke Girls” and “Hawaii Five-0“, the network has been trying to breach this gap. However, their popular programs are also watched by the desired 18-49 demographic, contrary to popular belief [13] [14].

Successful Programs

The Big Bang Theory

Courtesy of Chicagonerds.com [21]

“The Big Bang Theory” is CBS Corporation’s number one comedy, consistently bringing in viewers every week [16]. The show premiered in September 2007. Syndication rights were bought by TBS and is currently the number one syndicated program, both off-network and first-run syndication [17]. Each episode costs TBS around $2 Million to air [18]. Before the show aired this September, three of the lead actors (Cuoco, Galecki, & Parsons) were bargaining for higher salaries, as they currently make $350,000 an episode. The negotiations have not begun yet, however [19]. Finally, the show appeals to many advertisors, as it is popular both within and outside of the 18-49 money demographic. Each 30 second spot costs aprox. $326,260, the second highest rate for primetime television, behind NFL Primetime Games [20].

How I Met Your Mother

Courtesy of TV Listings [24]

The popular series “How I Met Your Mother” will conclude this year in its ninth season. Syndication of the popular show began in 2008 with Lifetime Network. FX picked up syndication rights as well in 2011. The non-exclusive deal allows both networks to air the program. To air an episode, it costs $725,000 [22].

With the show concluding in May, CBS has just announced a spin-off called “How I Met Your Dad”, which will focus on the feminine version of the “How I Met Your Mother” story [23].

Fall Season

CBS introduced six new shows this season, including the new primetime hit The Crazy Ones, starring Robin Williams, and The Millers, starring Will Arnett. Other series, such as Hostages starring Toni Collette, and Mom, starring Anna Faris, have not pulled in high ratings. All of the new CBS shows, unfortunately, have been dropping audience numbers week-to-week [25].

Upcoming

Courtesy of Fansided.com [27]

CBS Corporation recently worked out a deal with Netflix to air the first four seasons of the hit show “Dexter“, in order to entice people to buy subscriptions to their network Showtime. The four seasons will be available until January 1, 2014, when they will be replaced by the next four season [26].

Another news program is in the early stages of production, as Charlie Rose and Gayle King may sign on to revamp the failing program “The Early Show.” During a block of daytime talk shows, CBS is interested in pursuing a hard-hitting news show to counter program. An announcement is expected anytime for the future of the two-hour program [28].

The CW Network has had a great season for CBS Corp., as the three new shows this season (“Reign“, “The Originals“, “The Tomorrow People“) were all picked up to finish their seasons in May. Nielsen says that ratings for the CW are up 9% from last year, averaging around 2 Million viewers. While the network’s target audience is a younger demographic, the 18-49 Demo is up 11% this year for the CW [29].

Courtesy of Youtube [30]

This past week, CBS became the first network of the season to sweep four straight nights of viewers in the 18-49 demo, as well as total viewers, from Tuesday to Friday [31].

CBS Fall Schedule:

Courtesy of The Wire [32]

Sources

[1] CBS Corporation Logo

[2] William Paley Obituary NY Times

[3] Dominick, Joseph R., Fritz Messere, Barry L. Sherman, and Joseph R. Dominick.Broadcasting, Cable, the Internet, and Beyond: An Introduction to Modern Electronic Media. New York: McGraw-Hill, 2012. Print.

[4]CBS Company Portfolio

[5] Ibid.

[6] CBS Company Portfolio

[7] Ibid.

[8] Reuters CBS Portfolio

[9] Wall Street Journal

[10] CBS Corporation Investor Profiles

[11] CBS Company Portfolio

[12] TV By The Numbers – Ratings CBS

[13] The Wire – CBS Demo

[14] TV By The Numbers – CBS 18-49 Demo

[15] CBS Company Portfolio