by Jacob Everest Fleischman

Warner Bros. Pictures

Warner Bros Pictures has produced and distributed thousands of titles since 1923 when it was founded by Albert, Sam, Harry and Jack Warner. WB is responsible for many iconic moments and accomplishments in the entertainment industry. To start, they are responsible for the first film with sound, The Jazz Singer. Following this Warner Bros had decades of success, even producing up to 40 movies a year during the 1940s. Jumping forward to the 1990s, Time Inc. and Warner Bros intertwined and became Time Warner, one of the powerhouses of todays entertainment industry. Warner Bros Pictures, as a subsidiary of Time Warner, produces between 18 and 22 movies a year and currently grosses over $4 billion a year. That brings us to our current place in time, post “The Dark Knight” and “Harry Potter” era, when Warner Bros Pictures was in charge of two of the most successful movie series of all time. [1] [2]

Conglomerate: Time Warner Inc.

Parent Company: Warner Bros. Entertainment

CEO: Kevin Tsujihara

Chairman of the Board: Barry Meyer

Warner Bros Pictures Officers

President: Jeff Robinov

Mr. Robinov is in charge of it all. He oversees actual filming and production, distribution and the post-production. All of the other presidents report to him and he has the final say before it is passed to the Warner Bros Entertainment CEO Kevin Tsujihara and Chairman of the Board Barry Meyer. [3]

President, Domestic Distribution- Dan Fellman

Mr. Fellman has been in his position at Warner Bros Pictures since 1999 and worked there for 21 years before that. Fellman is widely known for his success with movies such as The Dark Knight, Superman Returns, The Hangover and The Blind Side. Among these, he has produced 57 movies that have grossed over $100 million. [4]

President, Worldwide Marketing- Sue Kroll

Ms. Kroll has been in her position since 2008. She oversees all marketing worldwide, both creative and business aspects of the job. She is in-charge of advertising, research, finding target audiences and bringing attention to the film. She most famously ran the marketing division for The Dark Knight which grossed over $1 billion worldwide. [5]

Most Recent Time Warner Inc. Quarterly Report

In Time Warner’s final quarterly report of 2012, it explains Warner Bros Pictures grossed $4.3 billion worldwide; this was predominantly led by The Dark Knight Rises and The Hobbit: An Unexpected Journey. Warner Bros Pictures also received two Golden Globes this year, which included Best Motion Picture- Drama for Argo. Along with the Golden Globe achievements, Warner Bros. Picture’s movies were nominated for 10 Academy Awards this year. [6]

“Right Here, Right Now” Semester News From the Studio

New Commander-in-Chief

The biggest thing to happen during this Spring to affect Warner Bros. Pictures actually was not a change made in the company. Warner Bros Entertainment, WB Pictures parent company, appointed a new CEO. Kevin Tsujihara announced he would be taking control of the mega-entertainment company as of March on January 28^th, 2013. [7]

The Hobbit is not really that short!

It is announced that the first Hobbit movie hit its $1 billion mark and the rest of the trilogy has already been planned out. The final Hobbit Movie will be released in December of 2014, after the second installment of the series is released in December of 2013. Tacking on to the end of the Lord of the Rings series this spin-off proved to be just what the world wanted to see grossing $301.4 domestically and over $700 million internationally to date. [8]

The man with the Billion Dollar Brain is Preparing for his Next Epic

On March 8^th, Warner Bros Pictures and Paramount announced that together they would co-produce and distribute, Academy Award nominee and billion-dollar movie maker Christopher Nolan’s next film. The Film, titled “Interstellar”, is sci-fi and will entail Nolan’s customary heroic story line. The fact that these two powerhouse studios are teaming up to produce and distribute this film together is extremely rare because the two do not normally work together on major releases. [9]

“RUN ITS GODZILLA”

While not much has been released yet, it is now public knowledge that a new Godzilla is in the works and will be released and distributed in 3D by Warner Bros. on May 16^th, 2014. The film has Aaron Taylor-Johnson, Ken Watanabe, Elizabeth Olsen and Juliette Binoche starring in the film. [10]

Recent Marketing

Warner Bros Pictures is currently ramping up for a very busy spring and early summer with summer blockbusters that many people are looking forward to and could possibly define a top box office summer. Starting in early April we see the true life story of Jackie Robinson in 42 and following this we see our first summer blockbuster the re-make of F. Scott Fitzgerald’s timeless classic The Great Gatsby. Then directly following this, just two weeks later we see the next installment of our favorite party-crazed drunks in The Hangover 3. Finally, most likely the most anticipated superhero movie of the summer, Man of Steel, the next Superman movie is released in June.

See the Man of Steel trailer here

Most Recently Warner Bros Pictures shined as a main attraction at WonderCon

With the upcoming release of Pacific Rim, Warner Bros decided to use this time with a huge collection of its target audience (at WonderCon) to debut a clip from the scene and hear from director, Guillermo del Toro. The scene creates enough suspense and confusion to make every nerd and non-nerd alike in the room anxious to run to the theaters on its opening weekend (July 12, 2013) to see the film. [11]

This has been a very busy late-winter and spring for Warner Bros Pictures with a number of huge films debuting at the beginning of this summer and a lot of films released during this time period. With all this in mind, it makes sense that there are so many presidents under Jeff Robinov to break up all of the executive work that keeps this studio at the top of its game.

Sources:

[1] Warner Bros. History http://www.warnerbros.com/studio/about/company-history.html

[2] Warner Bros. Overview http://www.warnerbros.com/studio/about/company-overview.html

[3] Jeff Robinov Bio http://www.warnerbros.com/studio/executives/operation-officers/jeff-robinov.html

[4] Dan Fellman Bio http://www.warnerbros.com/studio/executives/divisional-executives/dan-fellman.html

[5] Sue Kroll Bio http://www.warnerbros.com/studio/executives/divisional-executives/sue-kroll.html

[6] Time Warner Quarterly Report http://ir.timewarner.com/phoenix.zhtml?c=70972&p=quarterlyearnings

[7] Kevin Tsujihara Bio http://www.warnerbros.com/studio/executives/kevin-tsujihara.html

[8] The Hobbit Press Release http://www2.warnerbros.com/web/corpcomm/portal/press_release.jsp?id=WBPTheHobbitAnUnexpectedJourney1BillionDollarRev_03.03.13

[9] Christopher Nolan New Movie http://www2.warnerbros.com/web/corpcomm/portal/press_release.jsp?id=WBPInterstellarNov7ReleaseDate_03.08.13

[10] Godzilla Press Release http://www2.warnerbros.com/web/corpcomm/portal/press_release.jsp?id=WBPLegendaryPicturesGodzillaStartofProduction_03.18.13

[11] Pacific Rim Publicity http://www.hollywoodreporter.com/heat-vision/wondercon-pacific-rim-mortal-instruments-431926