WXII | Principles & Practices

By Val Wasserstein

[12] Hearst Television, Inc. logo on their homepage

Hearst Television, Inc.
300 West 57^th Street
New York, NY 10019-3789
Tel: (212) 887-6800/Fax: (212) 887-6855
www.hearsttelevision.com

Hearst Corporation: Overview

[13] Hearst Corporation official logo

Hearst Corporation dates all the way back to 1887 when William Randolph Hearst founded the company as an owner of newspapers. Today, the company’s holdings include a wide variety of media such as newspapers, magazines, television stations, cable networks, business publishing, Internet businesses, and real estate. Hearst prides itself on becoming one of the nation’s largest diversified media and information companies. [1]

Hearst Television: Company Overview

Hearst Television, Inc., wholly owned by Hearst Corporation, holds 29 television stations and 2 radio stations across the United States. This broadcasting company was formerly known as Hearst-Argyle Television, Inc. and later changed its name to Hearst Television, Inc. in June 2009. The company was founded in 1994. The television stations are viewed in approxiately 18% of US homes making Hearst Television, Inc. one of the largest US television station groups. Hearst Television Inc. owns 13 ABC affiliated channels, 10 NBC affiliated channels, and 2 CBS affiliated channels. The company is also known for its integration of local broadcast television and the Internet through its partnership with Internet Broadcasting. Hearst Television Inc. is also a leader in the “application of digital broadcast spectrum for new local informational services.” [2]

[14] Affiliates of Hearst Television, Inc.

Hearst Television Inc. employs approximately 3,000 full-time employees and their major competitors include Sinclair Broadcast Group Inc., Raycom Media Inc., and Local TV, LLC. [3]

Hearst Television station group has won a multitude of awards. The company has been given six consecutive Walter Cronkite Awards (presented by University of Southern California’s Annenberg School for Communication) for their excellence in television political journalism. The stations also have receeived awards for excellence in journalism, programming, and community service (e.g. the Peabody, the duPont-Columbia University Journalism Award, the Sigma Delta Chi Award, the Garbiel, the Ad Council Silver Bell, the National Headliner Award, the Edward R. Murrow Award and the Emmy). [4]

Executives

David J. Barrett-- Chairman & CEO, Hearst Television Inc.

[15] Chairman & CEO, Hearst Television Inc. — David J. Barrett

“The advent of new media platforms is an exciting opportunity for Hearst Television to further advance engagement with local communities. Technology is providing us with new opportunities to reach our viewers, enhance our news-gathering efforts,and provide a broad range of advertising and marketing solutions for our customers.” [5]

–David J. Barrett, Chairman & CEO, Hearst Television Inc.

Broadcasting Office
David J. Barrett, Chairman & CEO of Hearst Television, Inc.
Jordan Wertlieb, President of Hearst Television, Inc.
Frank Biancuzzo, Senior Vice President of Hearst Television, Inc.
John J. Drain, Senior Vice President, Finance of Hearst Television, Inc.
Roger Keating, Senior Vice President of Hearst Television, Inc.

Assets

TV Stations
WCVB – Boston, MA – ABC affiliate
WMUR – Manchester, NH – ABC affiliate
WMOR – Tampa-St. Petersburg, FL – NC affiliate
WESH – Orlando, FL – NBC affiliate
WKCF – Orlando, FL – CW affiliate
WTAE – Pittsburgh, PA – ABC affiliate
WBAL – Baltimore, MD – NBC affiliate
WYFF – Greenville-Spartanburg, SC – NBC affiliate
WPBF – West Palm Beach, FL – ABC affiliate
WGAL – Lancaster, PA – NBC affiliate
WXII – Greensboro/Winston-Salem, NC – NBC affiliate
WLKY – Louisville, KY – CBS affiliate
WMTW – Portland-Auburn, ME – ABC affiliate
WPTZ – Burlington, VT – NBC affiliate
WNNE – Plattsburgh, NY – NBC affiliate
KMBC – Kansas City, MO – ABC affiliate
KCWE – Kansas City, MO – CW affiliate
WISN – Milwaukee, WI – ABC affiliate
WLWT – Cincinnati, OH – NBC affiliate
KOCO – Oklahoma City, OK – ABC affiliate
WDSU – New Orleans, LA – NBC affiliate
KCCI – Des Moines, IA – CBS affiliate
KETV – Omaha, NE – ABC affiliate
WAPT – Jackson, MS – ABC affiliate
KHBS – Fort Smith, AR – ABC affiliate
KHOG – Fayettville, AR – ABC affiliate
KCRA – Sacramento/Stockton/Modesto, CA – NBC affiliate
KQCA – Sacramento/Stockton/Modesto, CA – MNT affiliate
KOAT – Albuquerque, NM – ABC affiliate
KITV – Honolulu, HI – ABC affiliate
KSBW – Monterey-Salinas, CA – NBC affiliate

RADIO STATIONS
WBAL 1090 – Baltimore, MD
WIYY 97.9 – Baltimore MD [6]

Finances

On June 3, 2009 the Hearst Corporation acquired outstanding shares of Series A Common Stock of Hearst-Argyle that it did not already own. Since August 5, 2009, Hearst Television Inc., once the company merged to be a wholly-owned subsidiary of Hearst, stopped filing and sharing periodic and annual reports to the public making it no longer a SEC reporting company. [7]

In Recent News

On December 6, 2012 Hearst Corporation announced new executive leadership positions. David J. Barrett would be the new chairman and CEO of Hearst Television and Jordan Wertlieb would become president. All changes were effective immediately. [8]

In Hearst Corporation CEO Frank A. Bennack Jr.’s 2012 Annual Review letter, he emphasized how much the year brought on “tremendous growth for Hearst Television’s on-air and digital revenues.” It was reported that eighty percent of Hearst Television Inc.’s newscasts hold first or second place rankings. [9]

[16] Hearst Television Inc.’s 2012 Annual Review Letter

The election year of 2012 also helped the company with stations in key primary and swing states, redesigned websites and the new Election 2012 app. The app allowed for consumers to access “up-to-the-minute and in-depth election-related national content as well as content from the company’s news stations in 25 markets stretching from Portland, Maine to Honolulu.” [10]

[17] Election 2012 app for iPhones & smartphones

On April 3, 2013 Hearst Television Inc. announced the renewal of its alliance with PolitiFact, the fact checking website of the Tampa Bay Times. “In one recurring feature of the exclusive partnership, Hearst Television’s Washington, D.C., Bureau produced segments on PolitiFact’s fact-checking about the presidential campaign using the website’s much-discussed ‘Truth-O-Meter‘.” [11]