Shades of Blue: Post 9 (Season Finale)

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Shades of Blue wrapped up its first season last Thursday. The season ended with a little boost in ratings of 1.10 in the 18-49 demo with 5.425 million viewers. That is a 5.75% increase from the previous weeks ratings.

Social media was buzzing during the finale as the episode left the audience with a lot of questions to be answered in season two.

I have not seem much written about season two, besides the episode order will be for 13 episodes.  A Variety reporter, Elizabeth Wagmeister, said that information came from the showrunner for Shades of Blue, Jack Orman.

Season one also had 13 episodes, which is a shorter order. reported that is most likely because of  Jennifer Lopez’s busy schedule.

Lopez told People Magazine in an interview that it took the Shades of Blue team 2.5 years to develop the show and get the script and characters right. She also said she is not sure where the show will go from here, but it will be back for season 2 on NBC.

Twitter Following: 24.5K

Shades of Blue: Post 8

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Last Thursday (March 24), Shades of Blue earned a 1.05 rating in the 18-49 demo with 5.13 viewers which was a .61% increase from last week.

This week Variety reported that it was announced that Sky has bought the U.K rights to Shades of Blue, and the show will play on the networks channel Sky Living. It was reported that the show will premiere in the U.K. later this year.

Digital Spy reported that Sky 1 and Sky Living director, Adam McDonald, said, “This New York detective drama is a perfect fit for the channel, and I can’t wait for customers to see the brilliant pairing of Jennifer Lopez and Ray Liotta in action.”

The season finale is next week, and I have not heard anything about season 2 yet. As soon as Shades of Blue finishes it looks like the following week there will be an episode of Law & Order: Special Victims Unit then the following week it will be an all new Game of Silence. 




Shades of Blue: Post 7

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We are now on the 11th episode of Shades of Blue, and the numbers have been leveling off the past couple of weeks. On Thursday, March 17, the  audience numbers for Shades of Blue actually increases, although the trend has been decreasing. In the 18-49 demo the Nielsen reported that the show had 5.099 viewers and earned a rating of 0.97. This is the lowest rating thus far in season 1. However, the ratings have been staying around 1.0.

On Thursday March 10, the rating was 1.01 and the episode brought in an audience of 4.859 million in the 18-49 demo.

Although the show was picked up for a second season, the number indicate that it may be canceled before it makes it to season 3.

The shows social media accounts continue to stay active and engage with viewers. Every week the shows following increases, as the show really pushes using the hashtag #shadesofblue. On NBC’s main page they show that a sneak peak clip from Shades of Blue is “trending now.” NBC also has a page that allows you to watch all episodes of the show.

Twitter Following: 21.3 K
Facebook Page Likes: 178,898




Shades of Blue: Post 6

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Shades of Blue is down in ratings these past few weeks, and continues to look viewers. Neilson reported that in the 18-49 demographic in the last week viewers went from 4.98 to  4.73 million viewers. The rating stayed about the same at 1.

Dan Buffa, an Entertainment contributor of KSDK, did a review on the show that brings insight to some of the choices NBC may be making.

Unlike most reviews I have read, Buffa said that Ray Liotta is what makes a “normal run-of-the-mill cop show” great. Although he said Liotta helps the show, he said a show like this shouldn’t expect to see any Emmy Awards.

“All network cop shows have some good and lots of bad. The days where David Mamet and Michael Mann patrolled these streets are long gone and showrunners like Adi Hasak (screenwriter of 3 Days to Kill and From Paris with Love) try to do their best imitation of true grit for a season or two before it starts to stink,” he said.

Although Buffa said a show like Shades of Blue has many imperfections, he suggests people “soak up the tiny moments of greatness. It’s a fast food restaurant with an occasional great order. It has its moments.”

Buffa notes that this is because there are some very well written scenes and great acting with Liotta in season 1.

“He is the reason to watch this show,” Buffa said. “Without him, the show dies faster than a romantic subplot.”

He believes Liotta is key to the show because he “automatically commands your attention with his intensity, approach to a character, and complete buy in.”

On the note of Jennifer Lopez, Buffa said, “when you look at J. Lo and wonder if she went from the set straight to her concert show in Las Vegas, just look back at Ray and smile with satisfaction.He’s a real old school actor. He elevates this show. Hasik knows this and puts him in nearly as many scenes as Lopez.”

Buffa said he thinks the show has gotten better week by week, but the ratings don’t agree with that. Regardless they have been picked up for a second season.

“NBC knows it can leverage a corruption story mixed between NYC cops and the FBI for at least one more season. With star power like Lopez and a talent like Liotta, this show can run for a while. Law and Order: SVU may run until I am in a nursing home, so Shades of Blue has a little pasture to gallop across and the writing doesn’t have to improve much,” Buffa said.

Twitter Following: 19.9 K

The 88th Academy Awards

This year was the 88th annual Academy Awards, also knows as the Oscars. It’s a much-anticipated star-studded event that was put on by ABC. TVbythenumbers reported that the Oscars brought in a total of about 34.3 million viewers and had an L+3 for 18-49 years olds of 10.8.

They reported that during the opening ceremony from 7:00 PM – 8:30 PM there where 16.51 viewers were watching with an 18-49 demographic rating of 4.2 for a 13 share. From 8:30 PM to 11: 51 PM the rating went up. However, TVbythenumbers reports that these numbers are down 6% from last year. Last year the Oscars brought in 36.6 million viewers. Chris Rock was this years host, and the last ratings low was in 2008 when Jon Steward hosted, gaining 32 million viewers.

Although the Oscar ratings and viewers were down, the program still beat out all competition for the night. Variety reported that ABC nearly tripled its combined CBS-NBC-FOX competition, “while nearly quadrupling those networks in adults 18-49.”

Regardless of the ratings, Variety noted that the Oscars remains one of the top-rated “kudocasts” on television.

Social Media
This year’s Academy Awards was surrounded with controversy and protests about the lack of minority nominees. During all the pre-shows on the red carpet social media was buzzing with #Oscars (reported about 12.5 million uses) and #OscarsSoWhite. Right off the bat host Chris Rock mentioned the controversy in his opening monologue.

According to Nielsen, the Oscars was the number 1 most social program on Sunday with a total of 1.8 million people in the U.S sending one or more of the 7.2 million tweets. Nielsen said this beats out last year by 22% or 5.9 million tweets.

Before the award show began, tweets about #OscarsSoWhite has already started, bringing awareness to this issue. Variety reported that the #OscarsSoWhite hashtag had 431,000 tweets 3 weeks prior to the award show, but then took off the day of the event.

According to Nielsen the most tweeted about time of the night was at 11:56 p.m. when Leonardo Dicaprio won. At that moment 175,148 tweets were sent out. After the event social media was filled with memes, images, videos, and more of Leonardo Dicaprio‘s win. These posts continued a few days after the Oscars.

Leading up to the big day the Academy posted a lot of throwbacks on both Facebook and Twitter. The dayafter the award show they posted flashbacks of the event and talked about Laga Gaga’s performance that engaged the hashtag #ItsOnUs and more Leonardo moments. Throughout the event the Academy also used the live Facebook feed to show what was happening on the red carpet, backstage at the ceremony and after the event. Celebrities also posted sneak peeks of getting ready and red carpet looks.

Snapchat also had a story on the app that was called “The Oscars.” There was a live team that covered the event just for Snapchat.

ABC also live streamed the event for subscribers on and the ABC app.

Kohl’s replaced J.C Penney as the sole retail sponsor. Kohl’s made Oscar themed commercials that featured lip-synched versions of famous acceptance speeches.

The LA times reported that a 30 second spot during the Oscars goes for about $1 million. Coke bought time and at leading into commercials Cadillac had their logo thrown up as a sponsor.General Motors was the sole automobile sponsor of the event, and debuted new Cadillac ads during the Oscars.

The Academy sends screeners to voting members to get out word about the films. Actors/Actresses also made their rounds before the event on shows like Ellen, Tonight Show, Entertainment Tonight, etc.

Many have reported that Dove hit the marketing gold during the Oscars. They did a social media campaign to market their brand during the show with the hashtag #SpeakBeautiful. The mission was to combat negative tweets on Oscar night and replace them with positive ones. The marketing stategy gained them 51,000 tweets with that hashtag and over 46,000 responses. Dove reported that they contributed to a 62% decrease in negative beauty Tweets from last years Oscars.

Brands used the Oscars to get out its name. Gucci successfully used a social media marketing strategy to be the most talked about fashion brand during the award show. There was a massive social conversation during the event about the brand and then when Brie Larson won best actress and was wearing a Gucci dress this helped link the Oscars back to the Gucci brand. They capitalized on the viewers at the event and allowed them to dominate as a fashion brand. Out of Gucci, Givenchy, Dior, Tom Ford and Louis Vuitton, it was reported that Gucci took 44.9% of all social media posts. Gucci along with other brands also has celebrities take over their Snapchat/ Instagram accounts during the event. Jared Leto took over Gucci’s Snapchat account witch also caused a lot of social buzz.

I also noticed ABC doing some marketing for The Real O’Neals and The Family, which are both upcoming shows on ABC.

Shades of Blue: Post 5

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Ever since Shades of Blue renewed for a second season, I have noticed an increase in the promotion of the show. This week, Jennifer Lopez appeared on the Today Show to talk about her role on the show and she has been extremely active on social media.

I have also been watching the social media accounts for Shades of Blue, and they have been increasing their posts and engagement. The show is now up to 19,000 twitter followers. They are very interactive with viewers, and like  to tweet back at least 10 times a day. On the days the show, its creators and cast as all tweeting throughout commenting on what action is happening.

The show currently has 170,915 Facebook likes, and uses this media platform to post a lot of sneak peek clips, and pictures of the cast with impactful quotes for the show. The show also started to do “Question & Answer” sessions over Facebook with cast members. The show does this right before show time to get viewers excited and talking about the show on social media. Viewers want to interact and talk with the talent, so this is a strategic move to engage the audience.

Twitter Following: 19K

Shades of Blue: Post #4

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There is an interesting critics review written by Daniel Fienberg (The Hollywood Reporter) that describes Shades of Blue as a vanity project for Jennifer Lopez.   I took this as Fienberg saying Lopez has enough money she could retire,  and enough accomplishments to keep worked for fame afloat. Lopez has a not of money and fame on her hands, and some could argue that taking on this project does not necessarily do anything for her. This review talks about how “vanity project” has a negative connotation attached to it and how with a name like Lopez attached to the new television show, NBC is getting some major exposure. Having Lopez on board also allowed for a full season to be guaranteed, giving the writers time to develop her character.

“The downside is that Shades of Blue is, as a whole, not a very good show,” Fienberg said. “Still, it’s at least a bad show in a way that’s compatible with a lot of Lopez’s bad movies, so it should satisfy its intended audience.”

He goes on to note that the series creator, Adi Hasak, must have looked at Lopez’s previous work to understand that viewers like seeing her playing an authoritative role, “who get victimized or victims who right back, and consequently crafted a hybrid of Angel Eyes and Enough. Lopez’s role of Harlee Santos fits just that.

Twitter Following: 18.2 K

Shades of Blue: Post #3

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NBC’s Shades of Blue is taking on another season:

Variety reported this week that NBC picked up Shades of Blue for a second season. The show’s ratings have decreased slightly week-by-week, but they still show promise because of the star power of Jennifer Lopez.. This past week the show got a 1.09 rating with about 5.4 million viewers.  Lopez has such star power that overall she is carrying the show and it has still been successful for NBC.

Thursday night at 10:00 can be a tough program slot, but Variety also reported that Shades of Blue gave NBC “it’s first Thursday-at-10 wins with in-season regular programming over original competition on ABC and CBS since March 2010 in the demo and since March 2008 in total viewers.”

The number of episodes for season two was not announced, but due to Lopez’s star power season one (13 episodes) went straight-to-series. Variety reported that since Lopez has such a busy schedule it is likely that the second season will also be short.

Shades of Blue twitter following update: 16.9K followers