Tag Archives: The Catch

The Catch Post #11

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The Catch was rated 1.1 and had 4.9 million viewers on April 7th. With the constant decline of ratings and viewers, Shonda Rhimes and ABC have found different ways to keep the show relevant across the domains under The Catch. On Twitter, the show has 31k followers and on Facebook 122k followers. On Twitter, The ABC Music Lounge Twitter page posts music for each episode. It helps that most of the artists are under the Disney Music Group and Universal Music Group. On the Facebook, the show posts recap videos and direct links to watching the latest episodes. The links are directed to ABC.go.com where the episodes are available the next morning after Thursday premieres. Directly giving fans and viewers sources to the program content is a way to instill trust and gain a consistent following.

 

 

The Catch Post #10

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Variety.com posted an article on March 30th that describes the current state for ABC Network. It mentioned the new Entertainment President Channing Dungey and how she has come at a time when ABC is declining in the ranks as the lowest major four networks. This season, Shondaland shows have decreased tremendously: Grey’s Anatomy 4%, Scandal 13%, and How to Get Away With Murder 22%. The Catch debuted at 1.2 and a 1.0 and 5.1 million viewers for episode two. Dungey developed all of these shows expect Grey’s so all eyes are on how she plans to raise the ratings network wide. With the mid season slump, it will be hard to rebuild the network.

 

The Catch Post #9

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The day has come and gone but unfortunately The Catch did not do as well as a Shondaland original. When Grey’s Anatomy premiered in 2005, it rated 4.2 with 16.25 million viewers. When Scandal premiered in 2012, it rated 3.0 with 7.33 million viewers. When How to Get Away With Murder premiered in 2014, it rate 3.9 with 14.3 million viewers. When The Catch premiered, it rated 1.2 with 5.8 million viewers. It is now the lowest rating Shondaland show with the #TGIT brand. On March 24, the show had major competition with NBC’s Shades of Blue and cable network’s FX’s The Baskets season finale. But the largest competition was the NCAA Sweet 16 schedule. There were two major games playing that night. At 9:40 p.m. on CBS, No. 1 Kansas played No. 4 Maryland and ranked at 2.1 with 6.55 million viewers. There was another NCAA game on TBS that premiered at 9:55 p.m.

According to Forbes and TV By the Numbers, ABC has been declining in the 18-149 demographics from a 2.4 in 2014 to a 2.1 by the end of 2015. The network has been looking to Shonda Rhimes and her arsenal of hit shows to keep ABC afloat. With The Catch premiering with such low numbers, its concerning to ABC but also Shondaland since The Catch has not been scheduled for renewal for a new season.

The Catch Post #8

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Since the exit of showrunners back in August, Shondaland had to re-shoot the pilot episode with Peter Krause. The show is premiering next week on March 24th at 10pm. It will be taking the place of How to Get Away With Murder which is another #TGIT Shondaland show. According to TVGuide.com, it will be premiering with NBC’s Game of Silence and CBS’s Rush Hour. They are all new shows this season with the 10pm time slot.

On ABC, there has been heavy advertisement for The Catch especially during commercial breaks for Grey’s Anatomy, Scandal, and How to Get Away with Murder. ABC has been using all of its affiliates to advertise for the show including ABC Family which is now Freeform. The network has been running the promo a week after it premiered on ABC in December. Also, when watching episodes form other shows on ABC.go.com, when you pause the video, the promo for The Catch is the still screen until you press play again. On tvbythenumbers.com, all of the Shondaland shows have been renewed for another season which leaves high expectations for The Catch.

The Catch Post #7

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“Caliber sex and scandalous acts”: those are the words to describe ABC’s #TGIT Thursdays. For The Catch, audiences hope that the show lives up to the reputation. First there was the teasey performance of the tango by the main characters Alice and Ben revealing the deception of the con but the love that is still there between the two. If that didn’t ooze sex appeal, the new promo is filled with smokey touches and gripping sex showing the extreme chemistry between the two. The promo was only available on iTunes but was released to all sectors of video outlets.

The show’s page on ABC.com has also been updated. There are new photos from the show and behind the scenes videos with commentary from the actors and actresses. The Twitter page for the show has gained over 10k more followers and Mirielle Enos has be responding to followers to thank for support.

The Catch Post #5

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ABC has made a very big step in history. According to Variety, ABC has replaced Paul Lee for Channing Dungey as Chief of Programming. The decision was made by Ben Sherwood who is the president of Disney-ABC Television Group. Dungey is the first African-American to be president of entertainment at one of the larger U.S. broadcast networks. The changeover was due to speculation that Lee clashed with Sherwood. Lee before ABC, Lee had a successful run at ABC Family (now Freeform) where he helped launch shows such as Kyle XY and Pretty Little Liars.

The goal for the replacement is to help the ABC freshman shows reach the potential of the brand. Yes, ABC has been successful with its “TGIT” lineup, Modern Family, and Shark Tank, its new shows have not been bringing in the views that the network is use to. Quantico has been the leading new show but it hasn’t been able to keep ABC from being fourth in 18-49 ranks and third in total viewers. The hope is with Dungey as the new head of programming, the shows of the spring will bring in the viewers. Sherwood would like attention to be paid to The Catch since its joining the “TGIT”. Their marketing strategy is to focus on the fact that the main character is the one doing the hunting hence the cat and mouse reference that has been promoted.

ABC’s The Catch Post 4

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(ABC/Richard Cartwright) MIREILLE ENOS, PETER KRAUSE

The tag line of The Catch is the “sexiest game of cat and mouse” which is due to the riveting relationship between Mirielle Enos and Peter Krause characters Alice and Benjamin. The chemistry between the two has been heavily talked about since both come from less sexually-risque television shows (Parenthood and The Killing). The promo has characterized Krause as cunning and a master manipulator. Enos is portrayed as a determined and powerful woman who will do anything to catch her man.

On February 12th, ABC.com updated the show’s profile and released photos of teasers for the the season. This gives audiences a much needed visual of what the cast looks like together and it heightens the anticipation of the plot of the show. The next step will be active blogs and behind the scenes clips on the show’s website. Those will appear closer to the premiere date which is March 24th at 10:00 pm which will be replacing the other Shonda Rhimes hit How to Get Away with Murder.

(ABC/Richard Cartwright) MIREILLE ENOS, ELVY YOST

ABC’s The Catch – Post 3

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With the recent release of the official trailer, The Catch has gained over 1,500 followers on Facebook which lands them at 28,533 followers today. Their Twitter is in the low range of 3,777 but the premiere date is more than a month away so those numbers may rise closer to March 24th. The show’s first major promotional spot was last Thursday during the #TGIT lineup winter premiere night. The Catch will be joining the lineup taking the place of How To Get Away With Murder and being led in by The Family at 9:00pm which premieres on March 3rd then the local news afterwards at 11:00pm.

It does have to compete with shows with older followings like Elementary on CBS and Shades of Blue on NBC. Both shows also have strong female leads but what their advantages come with female leads who are veterans in a primetime slot. Jennifer Lopez’s (34.8 million followers) notoriety for Shades of Blue helps the show maintain a loyal fan base with a collective Twitter following for the show at 16k. Elementary (which premiered in 2012) has a Twitter following of over 66k and Lucy Liu’s (181k followers) fan base has been a great support for the show. Mireille Enos’ Twitter was created in January 2016 (most likely for the show) and only has 431 followers. The three tweets that she has are about The Catch; two Instagram posts and one post announcing the premiere date. Hopefully social media will help this show live up to the #TGIT powerhouses built by Shonda Rhimes.

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ABC’s The Catch – Post 2

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On February 11th, the official version of the preview for The Catch was released on its Facebook page. Its previously noted that another preview was released on Imdb.com that did not feature Peter Krause from NBC’s Parenthood. In the false preview, the character Keiran Booth is played by Damon Dayoub. The two previews are very similar. They both portray Mirelle Enos as a PI who searches for people who have committed high profiled fraud and that her fiancé embezzles millions from her then disappears. This questions the credibility of Imdb.com as a source for it does allow access for anyone to update the information similar to Wikipedia. Another website that premiered the promo video was tvseriesfinale.com which has articles about cancelled, new, and renewed shows. They published their information about The Catch from ABC.com and had the same promo video that Facebook had. Peter Krause has been confirmed to play Keiran Booth on this site as well. Under The Catch blog on ABC.com, there is the official trailer for the show as well published by Derek Wong.

Further research revealed that there was a major recast of the show back in May 2015 where Damon Dayoub and Bethany Joy Lenz were no longer part of the show. This was confirmed by variety.com, usmagazine.com, and tvwise.com.uk. The trailer on imdb.com has not been updated since the change last year which has been giving viewers old content.

ABC’s The Catch – Post #1

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(image taken from DarkHorizons.com)

Shonda Rhimes has done it again! Premiering March 24th at 10pm on ABC, the new crime drama The Catch will be joining the #TGIT line up taking the place of Rhimes’ other hit show, How to Get Away With Murder. Alice Vaughn is a forensic accountant in LA who specializes in cases for high profiled frauds. But when her fiancé cons her out of millions and disappears weeks before their wedding, her new focus is finding him and regaining her funds. Unfortunately, its discovered that he was in a master con plan with another woman while still falling for his mark: Alice.

Alice is played by Mirielle Enos who is best known for her Emmy and Golden Globe nominated role in AMC’s hit drama The Killing. Another familiar face within the cast is Bethany Joy Lenz from CW’s One Tree Hill. According to ABC.com and Imbd.com, Peter Krause from NBC’s Parenthood would be playing Alice’s fiancé Kieran Booth but the show’s trailer depicts an up and coming actor named Damon Dayoub who played a reoccurring role in Freeform’s Stitchers.

Production for the show is taking place in LA at the ABC Studios and Shondaland. Rhimes is the executive producer but is also partnering with Betsy Beers. Beers has worked as a producer on Rhimes other ABC hit Grey’s Anatomy which will air before The Catch on #TGIT at 9pm.