iHeart Media & Entertainment

Niko Santore and Aria Sivick


iHeart MEDIA Inc logo

[1] iHeartMedia Incorporated logo

 Company Overview

iHeart Media Incorporated is an entertainment company who provides radio programming and live entertainment worldwide. Evolving from iHeart Communications Inc, the company now operates Clear Channel Outdoor Holdings and iHeartMedia, whose assets reach worldwide. The two divisions of iHeart Media Inc strive to support each other in advertising and entertainment, covering a record setting 150 markets and operating through 850 stations in the U.S., and supporting 245 million monthly listeners. Including iHeart Radio, the company hosts an impressive array of online and mobile services such as real time traffic services, live concerts and entertainment, and program syndication. The goal of the company is to design a more innovative and dynamic future that supports a strong digital footprint on a diverse, accessible mobile platform. [2]

[3] The iHeart Family

Key Executives


Bob Pittman

Bob Pittman – Chairman and Chief Executive Officer  [17]

Richard J Bressler

Richard J Bressler – President Chief Operating Officer and Chief Financial Officer [18]

Wendy Goldberg - Executive VP and Chief Communications Officer

Wendy Goldberg – Executive VP and Chief Communications Officer [18]

Robert H. Walls, Jr. Executive Vice President and General Counsel

Robert H. Walls, Jr. Executive Vice President and General Counsel [18]

Gayle Troberman Executive Vice President and Chief Marketing Officer

Gayle Troberman – Executive Vice President and Chief Marketing Officer [18]

Scott Wells Chief Executive Officer, Clear Channel outdoor Americas

Scott Wells Chief Executive Officer, Clear Channel Outdoor Americas [18]

William Eccleshare - Chairman and CEO, Clear Channel International [18]

William Eccleshare –
Chairman and CEO, Clear Channel International [18]

John Sykes - President of Entertainment Enterprises [18]

John Sykes –
President of Entertainment Enterprises [18]


Steve Mills Global Chief Information Officer[18]

Business Module

Clear Channel Outdoor Logo

[4] Clear Channel Outdoor Logo

In the face of a growing digital age, in 2014, Clear Channel Communications renamed itself iHeart Media in an effort to face the competition of Pandora and Spotify. iHeart Media was and is their most successful digital brand, and in order to converge to the digital age (and scoop themselves out of the $20 billion debt left from their equity buyout in 2008) Clear Channel Communications decided that iHeart and its several platforms was the appropriate label for their brand.[5] iHeartMedia works with Clear Channel Outdoor in order to expand their digital footprint and advertise in the most accessible and relatable method to their consumers. The company is one of the world’s top advertising leaders; it operates in more than 40 countries spanning 5 continents. With over 640,000 displays, it reaches 45 out of 50 of the largest markets in the United States. [6]Clear Channel Outdoor’s market reach makes the company one of the most valuable subsidiaries to market, with an increasing operating income of 14.7% to $60.8 million in the third quarter of 2016. [7]

Current News

[8]A featured performance from last year’s Jingle Ball Tour

In time for the Holidays, iHeart Radio has announced it’s line up for the Jingle Ball Tour, sponsored by Capital One. The Jingle Ball Tour is on the company’s largest sources of annual income. Celebrities such as Bruno mars, Justin Bieber, and Britney Spears will be performing. With tickets ranging from $50 to $160, the tour stops will be stopping cross country in big cities such as Dallas, New York, and San Francisco. The tour is integral to the iHeart Radio’s merit and diversity, as it is the number one leading free-all access online audio platform, reaching its 90 million listeners faster than any other digital company, including Facebook. Not only does the tour prove beneficial with exclusive deals for Capitol One customers, the tour also allows the company room for philanthropy networking. For the fourth consecutive year, iHeart Radio will partner with the Ryan Seacrest Foundation to provide an entertaining experience for hospitalized children. The Jingle Ball Tour this year will also prove integral to the subscriber and fanbase as iHeart Radio Plus and iHeart Radio All Access – two new subscription services will be released in January 2017. [9]

iHeart Radio All Access Promotional Logo

[10]Heart Radio All Access Promotional Logo

iHeart Radio All Access, to be released in January 2017, will mark the start of an on demand business module. The brand will now be a top competitor amongst other services such as Spotify, which allow you to listen to any song you’d like at any given time. iHeart Radio Plus will offer a unique enhanced experience to listeners. It is a different subscription service than iHeart Radio All Access, and will allow users to listen ad-supported content as well as give listeners access to other features that competitors such as Spotify do not offer. The company also stated that they are looking to bring music collection and music discovery into one entity, as 73% of consumers report their number one source of discovering music is from radio streaming. [11]

iHeart Radio is certainly the talk of the town of the company, racking in the most news (and profits) with the upcoming music festival and all-access radio streaming. The iHeart Radio app has recently hit 92 million users, according to CFO Richard Bressler. Digital listening only makes up 10% of the market, the other 90% falling under broadcast radio. This statistic, however, only leaves the market more open to the iHeart Radio and its 269 million monthly subscribers. [12]


iHeart Media’s third quarterly report of 2016 shows a revenue of $847 million (a 2% increase from 2015). Even though their revenue increased, their income before depreciation was close to 2015 at $326 million. Registered users for their streaming application increased by 35 percent (75 million total users), and usage of their application increased by 21 percent in quarter three [13]. iHeart Media’s flat income comes from Clear Channel Outdoor Holdings, “one of the world’s largest outdoor advertising companies, operating in some 30 countries across North America, South America, Europe and Asia-Pacific,” which saw an OIBDAN decrease of 13 percent for their international market [14]. iHeartRadio needs its new streaming services, iHeart Radio All Access and Plus to do well so that it does not fall too far behind Pandora and Spotify. iHeart’s users equate to 14.4 percent of Pandora’s and 23.3 percent of Spotify’s [16]. Even though iHeart is lagging behind Spotify and Pandora, their new take and improvement of radio with iHeart Radio All Access could close the gap between its competitors.



Google.com iHeart Media inc. stock overview [19]

(11/29/16)[15]                                                                                                                 Current Share Price (11/29/16) : $1.57

52 Week Range : $0.72 – $1.70

Average Volume : 10,910




[1] IHeartMedia Incorporated [IHeartMedia logo]. (n.d.). Retrieved November 27, 2016, from http://mms.businesswire.com/media/20150408005285/en/437799/5/iHeartMedia-02.jpg?download=1

[2] “About Us.” About Us. IHeartMedia Inc., n.d. Web. 27 Nov. 2016.

[3]IHeart Company Family. Digital image. IHeartMedia. IHeartMedia Inc., n.d. Web. 27 Nov. 2016.

[4] Clear Communications Outdoor. Digital image. MediaVillage. MediaVillage, n.d. Web. 27 Nov. 2016.

[5]Sisario, Ben. “Clear Channel Renames Itself IHeartMedia in Nod to Digital.” The New York Times. The New York Times, 16 Sept. 2014. Web. 29 Nov. 2016.

[6]“Investor Relations for Clear Channel Outdoor Holdings (CCOH).” Clear Channel Outdoor Americas. Clear Channel Communications, n.d. Web. 27 Nov. 2016.

[7]Clear Channel Outdoor Holdings, Inc. Reports, and Results For 2016 Third Quarter. “Clear Channel Outdoors Earnings Call Q3.” CLEAR CHANNEL OUTDOOR HOLDINGS, INC. REPORTS RESULTS FOR 2016 THIRD QUARTER (2016): n. pag. IHeartMedia Inc. Clear Channel Communications, 9 Nov. 2016. Web. 27 Nov. 2016.

[8]Zedd – I Want You To Know Ft. Selena Gomez (Live at the Z100 IHeartRadio Jingle Ball 2015). Perf. Selena Gomez and Zedd. YouTube. Selena Gomez Canada, 12 Dec. 2015. Web. 27 Nov. 2016.

[9]“IHeartMedia Rings in the Holiday Season with the Return of Its Iconic 2016 National “iHeartRadio Jingle Ball Tour Presented by Capital One”.” IHeartMedia Rings in the Holiday Season with the Return of Its Iconic 2016 National “iHeartRadio Jingle Ball Tour Presented by Capital One” | Business Wire. BusinessWire, 11 Oct. 2016. Web. 29 Nov. 2016.

[10] IHeart Radio All Access Promo. Digital image. BetaNews. IHeartMedia Inc., n.d. Web. 27 Nov. 2016.

[11]McAlone, Nathan. “The Biggest Radio Powerhouse in the US Just Took Aim at Apple and Spotify with a New Service.” Business Insider. Business Insider, 23 Sept. 2016. Web. 29 Nov. 2016.

[12]“IHeartRadio Hits 92 Million – Radio Ink.” Radio Ink. RadioInk.com, 10 Nov. 2016. Web. 29 Nov. 2016.

[13] “IHeartMedia 2015 Third Quarter Results.” 1998.59 (1998): n. pag. IHeartMedia. IHeartMedia Inc., 5 Nov. 2016. Web. 27 Nov. 2016.

[14]“Outdoor Advertising.” Outdoor Advertising. IHeartMedia Inc., n.d. Web. 27 Nov. 2016.

[15]“IHRT Stock Quote – IHeartMedia Inc. Cl A Stock Price Today (IHRT:OTC) – MarketWatch.” MarketWatch. Marketwatch, 29 Nov. 2016. Web. 29 Nov. 2016.

[16]“Triton Digital – Press Release – Triton Digital Releases August 2015 Top 20 Ranker.” Triton Digital. Triton Digitial, n.d. Web. 27 Nov. 2016.

[17] Bob Pittman. Digital image. AdvertisingHall. Advertising Hall, n.d. Web. 27 Nov. 2016.

[18] “Our Team.” Our Team. IHeartMedia Inc., n.d. Web. 27 Nov. 2016.

[19] “Iheartmedia+stock – Google Search.” Iheartmedia+stock – Google Search. N.p., n.d. Web. 29 Nov. 2016.



Emma Lux

Source: YouTube, YouTube logo [1]


YouTube is a video streaming company that was launched in May of 2005 [2]. The company is a website that allows people all around the world to watch and share videos. They have sports videos, music videos, gaming videos, live streaming, and so much more [3]. YouTube has been utilized by individuals and by large companies as a platform to distribute content. YouTube currently has more than 1 billion users and 300 hours of video are uploaded to YouTube every minute. Until recently, YouTube made a majority of its money through advertising before and during the videos on the site. In 2006, Google bought YouTube for 1.65 billion dollars [4]. Under the deal, YouTube was able to remain an independently operated entity and a separate brand. The original founders of YouTube were Chad Hurley, Steve Chen and Jawed Karim who were all early employees of PayPal [2]. The current CEO of YouTube is Susan Wojcicki, but Chad Hurley, one of the original founders, still serves as an advisor [5]. YouTube has opened up channels of communication and allowed for an easier way to distribute media more directly to the public.


Susan Wojcicki

Source: Susan Wojcicki Twitter, Susan Wojcicki – CEO, YouTube [6]

Source: Robert Kyncl Twitter,

Source: Robert Kyncl Twitter, Robert Kyncl – Chief Business Officer, YouTube [7]



Source: Politic365, Chad Hurley – Founder and Advisor, YouTube [8]


Source: Behance, Google Logo 2015 [11]

Source: Behance, Google Logo 2015 [11]

As a company, YouTube’s financials have been protected by their parent company, Google. There has been wide speculation about whether YouTube actually makes a profit. In 2014 an anonymous Wall Street Journal source reported YouTube’s revenue for the year at roughly $4 billion and profit at break even [9]. YouTube was a large investment for Google. It has been estimated that it won’t be long before YouTube makes up to 10% of Google’s total revenues [10]. During Google’s Q2 2015 conference call, the new CFO, Ruth Porat, was evasive regarding questions to clarify YouTube’s financials. Porat did not share YouTube’s financials because she felt it could put the company at a competitive disadvantage. Colin Gillis, an analyst for BGC Partners, believes that Google is now in the stages of refining and preparing YouTube’s financial performance so when they do finally reveal those numbers, Wall Street will be pleasantly surprised [9].


Source: The Wrap, YouTube Red Logo

Source: The Wrap, YouTube Red Logo [13]

On October 28th, 2015 YouTube launched its long-discussed paid subscription service, YouTube Red. The service will cost $9.99 a month and have ad-free versions of YouTube videos. There has been speculation about a service like this coming for a long time because of the financial issues that YouTube is faced with. YouTube has all the factors for success, but reportedly only breaks even with their revenue. This new service will allow subscribers of YouTube Red to save YouTube videos for offline play, listen to videos in the background while browsing other mobile apps and watch all YouTube videos without ads. YouTube stars like PewDiePie, Lilly Singh and the Fine Brothers will be creating videos that are exclusive to this new program. Music is also a large component of YouTube Red.

Source: Connect Socialyte, Collage of YouTube's Top Creators

Source: Connect Socialyte, Collage of YouTube’s Top Creators [14]

The service will be providing access to Google Play Music and a new app called YouTube Music, which offers a personalized playlist based on a starting song or artist, this style is very similar to Pandora. YouTube Red is charging prices very similar to potential competitors like Netflix, Amazon Prime Instant Video and Hulu [12]. YouTube also announced that they would be shutting down their Music Key beta, just a year after launching. Music Key was YouTube’s first attempt at a subscription service and offered users full album streams and offline listening for $7.99 a month. The service also included access to Google Play Music. Music Key was not successful, and never made its way out of beta. YouTube Red is the company’s second attempt to overcome the issues that were evident in Music Key’s model and break through any streaming service barriers [15].

Source: TechCrunch, ESPN Pulling Videos From YouTube due to Red

Source: TechCrunch, ESPN Pulling Videos From YouTube due to Red [16]

YouTube Red contains a large amount of promise to fix YouTube’s financial woes, but there has been controversy over how YouTube has gotten creators to agree to be a part of the service. YouTube has stated that 99% of creators have signed on with the Red deal but has also been accused of giving creators no choice, either getting on board with the service or having their videos removed from the site. ESPN has had the most public battle with YouTube over the service. With rights issues surrounding their content, ESPN had to pull almost all of their videos from YouTube. Eleven of ESPN’s thirteen YouTube Channels were impacted and had their content pulled from the site [16].


Even with the issues facing YouTube and the fallout coming from YouTube Red, the company’s future seems bright. YouTube now reaches more 18-49 year olds than any

Source: BN1 Magazine, Vevo Logo 2015

Source: BN1 Magazine, Vevo Logo 2015 [18]

single U.S. cable network and the average YouTube mobile session is 40 minutes. The number of hours people spend watching videos is also up 60%, which the fastest growth YouTube has experienced in 2 years [17]. Ever since YouTube officially became “mainstream” in 2009 with Congress and The Vatican launching their respective YouTube channels, the momentum in pop culture has only increased. YouTube launched Vevo, a music video channel, then announced that movies could be rented from YouTube starting in January 2010. As YouTube gained notoriety projects were launched on the site such as the It Gets Better project and Kony 2012. YouTube has pushed the importance of

Source: It Gets Better Project, It Gets Better Project Logo

Source: It Gets Better Project, It Gets Better Project Logo [19]

original content and been revolutionary in the likes of live-streaming. YouTube was the first company to show a live-stream of the 2012 Olympics. YouTube has pushed the boundaries and the strides can only point to a successful future [2]. YouTube has big plans to stay ahead of everyone else in the field, and to turn their large audience numbers into real, tangible profit i.e. YouTube Red. One of YouTube’s other big projects for the future is to provide YouTube access to anyone, anywhere. No matter what kind of connection, they want YouTube and its content to be streamed everywhere. YouTube has worked very hard to improve their tech. To continue improving it, YouTube has built new codecs, participated in developing new versions of HTML, and

Source: Buzzfeed, YouTube Rainbow Logo Celebrating Marriage Equality

Source: Buzzfeed, YouTube Rainbow Logo Celebrating Marriage Equality [20]

worked narrowly and closely with internet providers to make sure people are getting the best picture possible. These upgrades will never stop for YouTube, because this is what it takes to stay ahead and that has always been one of their biggest priorities. One of YouTube’s other resolutions as it moves to the future is a greater focus on “creators” rather than the one hit viral wonders that helped give YouTube its notoriety. These creators have built large fan bases and are in large part to thank for the increased viewership and subscriptions which is what is making YouTube so successful. These creators are also crucial to make sure that YouTube Red is successful, exclusive content on the service from these creators will only draw more fans to pay for the service [21].


[1] YouTube Logo. YouTube. Retrieved: November 29th 2015.

[2] Dickey, Megan. (February 15th, 2013). The 22 Key Turning Points In The History Of YouTube. Business Insider. Retrieved: December 1st 2015.

[3] YouTube Channels. YouTube. Retrieved: November 29th 2015.

[4] La Monica, Paul. (October 9th 2006). Google to buy YouTube for $1.65 billion. CNN Money. Retrieved: November 29th 2015.

[5] Kioskea. (October 29th 2010). Hurley stepping down as YouTube chief executive. CCM. Retrieved: November 29th 2015.

[6] Susan Wojcicki. Twitter. Retrieved: November 29th 2015.

[7] Robert Kyncl. Twitter. Retrieved: December 1st 2015.

[8] Barnette, E.R. (2015). Chad Hurley. Politic365. Retrieved: November 29th 2015.

[9] Oreskovic, Alexei. (July 16th 2015). How much money does YouTube make? Don’t ask the new CFO. Business Insider. Retrieved: December 1st 2015.

[10] Brugger, Tim. (September 9th 2014). Alright Google, Inc, What’s YouTube Really Worth? The Motley Fool. Retrieved: December 1st 2015.

[11] Google Logo. Google. Retrieved: December 1st 2015.

[12] Luckerson, Victor. (October 21st 2015). You Can Now Pay to Watch YouTube Without Ads. Time. Retrieved: October 25th 2015.

[13] YouTube Red Logo. The Wrap. Retrieved: December 1st 2015.

[14] YouTube Creator Collage. Connect Socialyte. Retrieved: December 1st 2015.

[15] Connolly, Amanda. (October 24th 2015). YouTube’s Music Key beta will end next month, leaving non-US users in the lurch. The Next Web. Retrieved: October 25th 2015.

[16] Perez, Sarah. (October 23rd 2015). YouTube Red Deal Forces ESPN To Pull Its Videos From YouTube. TechCrunch. Retrieved: October 25th 2015.

[17] YouTube Statistics. YouTube. Retrieved: December 1st, 2015. 

[18] Vevo Logo. BN1 Magazine. Retrieved: December 1st, 2015.

[19] It Gets Better Project Logo. It Gets Better. Retrieved: December 1st, 2015.

[20] YouTube Rainbow Logo. BuzzFeed. Retrieved: December 1st, 2015.

[21] Pierce, David. (May 12th 2015). YouTube’s Plans for 10 More Years of Video Domination. Wired. Retrieved: December 1st, 2015.