CBS Corp. #1

Posted on December 2, 2015 by Taylor Smith

Taylor Smith

CBS. Corporation Logo [16]

Headquarters:
51 W. 52nd Street
New York, New York, 10019
1-212-975-4321
http://www.cbscorporation.com/index.php

Key Executives:

Sumner M. Redstone,
Executive Chairman [17]

Leslie Moonves,
President and Chief Executive Officer [18]

Anthony Ambrosio,
Senior Executive Vice President, Chief Administrative Officer and Chief Human Resources Officer [19]

About:
CBS Corporation is a widely known mass media company that runs operations in various entertainment and media fields, such as cable, publishing, radio, film, local TV, and interactive media. They are especially well-known in the television industry, owning the current most-watched television network in the country [1]. The CBS Television Network currently owns more than 200 television stations and affiliates across the country. They have several programs that are number one in their respective categories; for example, the #1 sitcom, The Big Bang Theory, the #1 newsmagazine, 60 Minutes, the #1 scripted/drama program, NCIS, and the #1 daytime drama, The Young and the Restless [2]. Their television holdings include CBS Television Network, the CW (a joint venture with Warner Bros. Entertainment), CBS Television Studios, Showtime Networks, CBS Sports Network, Pop (a joint venture with Lionsgate), Smithsonian Networks, and several more [1]. Overall, CBS Television Stations is made up of 29 stations, with 16 as a part of the CBS Television Network, 8 affiliates of the CW Network, 3 independent stations, and two MyNetworkTV affiliates [3].

History:

CBS Corp. “Eye” Logo – Source: Hub Magazine [20]

CBS’s brand, “the Eye,” as seen in their logo, is extremely recognizable in the industry today. This is in part due to CBS having the most watched television network in the U.S., as well as owning one of the largest entertainment libraries in the world, and several other factors. The public awareness of CBS can be seen today in the number of #1 television programs that CBS runs on their Television Network [1].
CBS was founded by William Paley in 1928. That year, Paley purchased 16 independent radio stations, calling them the Columbia Broadcast System [2]. The company experienced several name changes throughout the years, changing to CBS Inc. in 1974, and later to CBS Corporation in 1997, several years after being acquired by Westinghouse Electric Corporation. CBS started as a predominately radio-based company, before adding television to the corporation in the late 1940s. At this point, CBS Television was known as the “Tiffany Network,” and did very well against its competition [4].

Financials:
CBS is a publicly traded company. On November 19th, 2015, CBS stock was being traded for $51.75. This marks a steady increase in stock value after the stock hit its lowest point on September 28th, 2015 when it was being traded for $38.67. The value has been steadily increasing since then, with the value on November 19th representing the highest value in the last three months [5]. CBS released their third quarter results for 2015 on November 3rd. They reported that their revenues for this quarter were $3.26 billion in comparison to same prior-year period when their revenues were $3.37 billion. They relate this decrease in revenue to the timing of television licensing sales, as well as decreases in lower-margin revenues [6].

Current Programming:

Supergirl Preview [21]
This fall, on October 26th, CBS premiered the highly anticipated television show, Supergirl. The premiere did very well, with an average viewership of 12.9 million, and a 3.1 rating [7]. These high numbers led to the Supergirl premiere being the most watched television show of the fall. The success of the premiere could be due to the late premiere date, leading to a lack of competition with other new shows. The premiere also benefited from directly following CBS’s hit show The Big Bang Theory [8]. However, the ratings for the following weeks have been steadily declining, reaching its’ lowest point in it’s fifth week, on November 23rd, with a rating of 1.5. This is less than 50% of the premiere’s ratings [9].
Supergirl has also been in the news recently because November 16th episode. CBS made the decision to swap out the planned episode for the Thanksgiving special in response to the terrorist attacks that took place in Paris on November 13th. That week’s planned episode had focused on a series of bombings in National City, so the decision was made to postpone the episode due to similarities to the terror in Paris. CBS also pulled that week’s episode of NCIS: Los Angeles because it focused on recruitment methods employed by the Islamic State, which claimed responsibility for the Paris attacks [10].

OTT Services:

CBS All Access – CBS’ new OTT Service – Source: Variety.com [22]

CBS has announced several deals that contribute to their effort to shift with the industry. CBS recently announced that they will start offering a streaming program, called CBS All Access, that will allow viewers to watch many of their programs without a pay-TV subscription. CBS All Access will stream full seasons of most of CBS’s current shows, as well as some of their older content. This service will cost $5.99 per month. New episodes of their current shows will be available the day after they originally air. On CBS’ full-episode streaming app, which is free, new episodes are not available until eight days after the episode originally airs. A benefit to CBS All Access is that older seasons of programs will have 25% less advertisement time than when they aired. Another unique factor of CBS All Access is that they will include live streaming of local CBS TV stations, and allow viewers to stream any of those stations live as if they were watching it on television [11].
On October 1st, CBS announced a deal with Amazon that will give Amazon Prime the exclusive streaming rights to three of CBS’s new summer series through 2018. The deal will also expand the CBS programs that will be available on Amazon Prime. The first summer series that will be available on Amazon Prime is Braindead, which will be available for streaming four days after the initial broadcast [12].

Star Trek:

Star Trek on CBS All Access – Source: TechTimes.com [23]

CBS announced on November 2nd, 2015 that they will be launching a new Star Trek television series that will premiere in January 2017. The first episode of the new series will premiere on CBS’s broadcast network, and then transition exclusively to CBS All Access [13]. Having the program available only on CBS All Access is an attempt to draw viewers and attention to the new streaming service. Star Trek will be the first scripted program that will be produced specifically for CBS All Access. CBS All Access also currently offers every Star Trek series which, according to Leslie Moonves, are currently doing very well on the streaming platform [14]. However, CBS Studios International will eventually distribute the new series other other TV networks and digital platforms. The series will be produced by Alex Kurtzman, who previously worked on J.J. Abram’s Star Trek and Star Trek Into Darkness, and Heather Kadin, who previously was an executive producer for Limitless [15]. The series will introduce new characters, new civilizations, and explore contemporary themes, which has been a staple of the franchise since it’s premiere [14]. The target audience of this new series is the fans that have already been watching the older series on CBS All Access, and CBS is hoping that they will easily transition to watching the new series as well.

Sources:

[1] CBS Company Overview. Cbscorporation.com, retrieved 23 November 2015.

[2] CBS Television Network Portfolio. Cbscorporation.com, retrieved 23 November 2015.

[3] CBS Television Stations Portfolio. Cbscorporation.com, retrieved 23 November 2015.

[4] CBS Corporation. Britannica.com, retrieved 23 November 2015.

[5] CBS Corporation Finances. Google Finance, retrieved 23 November 2015.

[6] CBS’ Third Quarter Results. Investors.cbscorporation.com, retrieved 23 November 2015.

[7] Broadcast Ratings Oct. 26 – Nov. 1. Tvbythenumbers.com, retrieved 23 November 2015.

[8] “‘Supergirl’ Soars to Big Ratings for CBS”. Money.cnn.com, retrieved 23 November 2015.

[9] “New Show Power Rankings, Week 5: ‘Supergirl’ is Flying Less High”. Tvbythenumbers.com, retrieved 23 November 2015.

[10] “CBS Pulls Terror Episodes of ‘Supergirl’ and ‘NCIS: Los Angeles’ After Paris Attacks”. Latimes.com, retrieved 23 November 2015.

[11] “CBS Starts Offering Its Signal Over the Web as Over-the-Top Gates Open”. Adage.com, retrieved 23 November 2015.

[12] CBS and Amazon Press Release. Cbscorporation.com, retrieved 23 November 2015.

[13] “Why CBS’s New Star Trek Show is a Glimpse Into TV’s Future”. Tv.com, retrieved 23 November 2015

[14] “Leslie Moonves Explains Why ‘Star Trek’ Went to CBS All Access”. Hollywoodreporter.com, retrieved 23 November 2015.

[15] “CBS is Bringing Back Star Trek, but it Won’t Air on TV”. Adweek.com, retrieved 23 November 2015.

[16] CBS Corporation Logo. Images.bwwstatic.com, retrieved 23 November 2015.

[17] Sumner M. Redstone Biography Page. Cbscorporation.com, retrieved 23 November 2015.

[18] Leslie Moonves Biography Page. Cbscorporation.com, retrieved 23 November 2015.

[19] Anthony G. Ambrosio Biography Page. Cbscorporation.com, retrieved 23 November 2015.

[20] CBS ‘Eye’ Logo. Hubmagazine.com, retrieved 23 November 2015.

[21] “‘Supergirl’ What You Can Expect This Season”. Cbs.com, retrieved 23 November 2015.

[22] CBS All Access Logo. Variety.com, retrieved 23 November 2015.

[23] Star Trek Image. Techtimes.com, retrieved 23 November 2015.

Spotify

Posted on October 5, 2014 by cklytle

by Caitlin Lytle

[1] Brand name and Logo

OVERVIEW:

Spotify is one of the top streaming services on the market and is all about finding the right song for the right moment. There are over 30 million songs to choose to stream from, with over 50 million active users in 58 markets across the globe [2]. While Spotify is relatively new in American, launching in 2011, it was founded in 2008 in Sweden.

The Spotify interface users see [3].

Users can create profiles, and on there create playlists, they can follow other users playlists, and share songs on social media by connecting through Tumblr, Facebook, and Twitter. In addition to following their friend’s accounts they can also follow celebrity accounts and see what their followers are listening to on a side bar. The service also serves as a great music discovery tool, with Spotify’s own curated playlists, and radio feature similar to that of Pandora. With free and paid accounts there is a little bit of something for everyone with platforms on a user’s computer, mobile, tablet, and most recently home entertainment systems.

Subscriptions are broken up into two types, free and “premium” accounts in which users pay $9.99 a month to experience add free listening as well as more access to mobile listening and off line listening with data. The ratio to active paying subscribers to free listeners is over 20% [4].

COMPETITORS:

Infographic aligning Spotify with their top competitor streaming services [5].

With the legacy of CDs and era of illegal downloading slowly dying out in the music business, people are looking more and more to streaming as a way to consume music. Because of this and the gap in the market for streaming services, in the last two years there has been a large emergence of streaming services that serve as competitors to Spotify. Last year Beats headphones launched Beats Music, and Amazon Prime Music launched recently as well, amongst already existent competitors like Rhapsody and Google Play.

DEEZER COMES TO UNITED STATES:

Deezer logo [6].

On September 14, 2014 Deezer came to America, which could potentially prove it self to be Spotify’s biggest competitor. Deezer is one of the world’s biggest names in streaming with its services available in 180 countries [5]. Due to licensing rights, they were not able to expand into the U.S. for quite some time, but now have the market of paying subscribers to go from 5 million users to rival Spotify’s 10 million international users [5]. However Spotify is at a slight advantage, because while Deezer is usually formatted with a similar interface to Spotify, Deezer in America is launching on a new platform. Deezer is only launching for US users through pricy Sonos sound systems and only those with speakers and the app can subscribe to the Deezer Elite service, with a steep price tag of $19.99 a month which is double that rate to Spotify’s for premium [7].

TAYLOR SWIFT AND THE STREAMING STRUGGLE:

Celebrity Sightings In New York City - October 30, 2014

Taylor Swift pulls catalog from Spotify [8].

In addition to Deezer coming to America this fall, Spotify also recently suffered another large loss. Pop- country princess, Taylor Swift, just pulled her entire catalog from the streaming service. With such a large artist, obviously Swift has caused a large impact on what consumers are streaming, especially with the recent release of an album. This is all apart of a larger argument right now not only with Spotify, but all streaming services that artists are being paid too little for the amount of plays they are receiving [9]. However, Taylor’s case is different. Management released a statement that she believes art and music are important and should be fully purchased and that albums and means of listening to that music should not be free [8]. Because of this all of her music was pulled from streaming services with free accounts, but not those services where you are required to pay in order to have a profile. There is large debate as to whether or not her music will return, but for the time being fans are expected to buy albums, and how the relationship between Taylor Swift and Spotify will develop is one to track.

SPOTIFY GROWTH:

While this fall has given Spotify some tough situations, this has not stopped them from expanding.

SPOTIFY FAMILY

Spotify Family, is the newest development in the programs interface. Similar to Netflix family accounts, Spotify Family now allows large families to have one billing account but different profiles for different family members, so Dad’s Rolling Stones playlists don’t get mixed in with Daughter’s Disney Princess playlist [10]. There are separate profiles and therefore different recommendations and profiles can be listened to at the same time, unlike before when one account could only be streamed in one place at a time [10]. In addition there is also a premium upgrade discount for families wanting to upgrade to this added service [10].

SPOTIFY + UBER

Spotify collaborates with popular car service, Uber [11].

Spotify is know for its unique brand collaborations, which continue as they offer music lovers cool experiences. This November on the 21^st they collaborated with Uber to give Spotify and Uber the ride of a lifetime [11]. When users had both apps on the 21^st, they could not only request a special car and get a vehicle with the new Spotify- enabled Uber cars, but they also had the chance to either get in a car that took them to a secret show in an undisclosed location, or get the chance to be picked up and driven around by some of their favorite artists [11]. This venture really shows the creative side of Spotify and how they connect with their users beyond a screen.

Artists and Shows available during the Uber promotion [11].

SPOTIFY + CARPLAY

Besides the Spotify- enabled Uber cars, Spotify is now reaching our vehicles this fall with CarPlay support in the latest iOS update [12]. The ioS app adds Apple CarPlay integration with that allows users to access the app through dash receivers and makes it easier for people to use the service in their vehicles [12]. Audi, Ferrari, Ford, and Hundai all plan on making the application available in their upcoming models for the next year [12].

WHAT’S NEXT?

With all of these great strides Spotify is taking to make them selves more user friendly and connect with their users, they will continue to be one of the top streaming services into 2015.

We can look to see Spotify as a brand present at future music festivals next spring as the festival season is fast approaching, as well as other unique music experiences brought to users with live music interaction, beyond the screen.

sources:

1. Spotify’s Logo 2014, Spotifypress.com, RT: 12/01/14

2. Spotify Press Fast Facts, Press.Spotify.com, RT: 12/01/14

3. Spotify User Profile Screen Shot, Open.spotify.com/artists, RT: 12/01/14

4. Spotify Press Information, Press.Spotify.com, RT: 12/01/14

5. Which Music Streaming Service Is the Biggest Worldwide?, Billboard.com, RT: 12/01/14

6. Deezer Logo 2014, Deezer.com, RT: 12/01/14

7. Deezer enters US market with Elite lossless service, Cnet.com, RT: 12/01/14

8. Taylor Swift Explains Why She Pulled Her Music From Spotify, Huffingtonpost.com, RT: 12/01/14

9. How is Spotify Contributing to the Music Business?, Spotifyartists.com, RT: 12/01/14

10. Introducing Spotify Family – one account for the whole band., News.spotify.com, RT: 12/01/14

11. 10 cities. 10 artists. Take a ride or see an exclusive live session., News.spotify.com, RT: 12/01/14

12. Spotify Adds CarPlay Support in Latest iOS Update, Macrumors.com, RT: 12/01/14

Viacom

Posted on October 5, 2014 by nawhite

by Nalae White

Viacom Inc. 1515 Broadway

New York, NY 10036

United States

Phone: (212)-258-6000

http://www.viacom.com [1]

Key Executives:

Philippe Dauman, CEO

Sumner M. Redstone, Founder & Executive Chairman

Thomas E. Dooley, COO

Wade Davis, CFO

Company Overview:

Viacom Inc. is an American mass media company that mainly produces films and cable television shows. Viacom is the fifth largest broadcasting and cable company in the country. Their network reaches approximately 700 million subscribers internationally, throughout about 160 countries and territories. It is estimated that Viacom owns and operates roughly 170 networks, in addition to Paramount Studios, America’s oldest film studio and distributor. Viacom’s networks are largely content based, satisfying more niche markets. Viacom operates hundreds of online, mobile, and app experiences across a wide range of media platforms, including both traditional and new forms of media. [2]

Viacom Owned Networks [i]

Viacom’s history as an independent company has been complicated. Viacom began as a spin-off network from what was then CBS, Inc., establishing itself as a public company in 1971. In 1987, National Amusements acquired the controlling shares of Viacom, owning 83% of the company. However, in 2000, Viacom formed a $39.8 billion merger with CBS Corporation, uniting the two companies once again. Then, in 2005, the companies parted ways again and Viacom rebranded itself as Viacom Inc. Along the way, Viacom had acquired and created over 100 channels through MTV Networks and otherwise. The company has experimented with joint ventures like EPIX, partnerships with music groups like Warner Music Group, feeding into more targeted markets with channels like mtvU, and of course new and innovative ideas for creating and distributing content. [3]

Current Ongoings:

Rendering of Columbia Square [4]

Viacom recently made the decision to relocate and consolidate several of its big name networks to one building in Columbia Square on Sunset Boulevard. MTV, Spike TV, Comedy Central, and BET will all operate out of the $420 million complex within 180,000 square feet of space. The move will put the networks closer to Paramount Studios, which operates a mile from the building. Viacom’s 12-year lease states that the company will capacitate nearly the entirety of a 6-story building within the complex. The lease is the largest to be signed in Hollywood in the last 10 years. Viacom is expected to poster sizable graphics that will be visible from far distances on the building. The purchase is instrumental in what is seen as a revamping of Hollywood, with the complex being the largest “media-tenant” since the construction of the Capitol Records Tower in the 1950s. [4]

Viacom’s network continues to expand, opening new channels to satisfy new markets. This year, Viacom renewed an existing distribution deal with Hulu, an online media streaming service. The contract allows Hulu to use Viacom’s existing repertoire of cable networks to substantiate Hulu’s own library. The renewal will also allow Hulu a wider range of material to choose from, including networks that were not previously available to the streaming service before, such as MTV, VH1, Comedy Central, and Nickelodeon. The deal will contribute largely to the “Hulu Kids” section of the website, reviving older series accompanied by a sense of nostalgia like “Ren & Stimpy” and “Hey Arnold!” which currently air on Viacom’s TeenNick channel. The deal also greatly amplifies the number of Viacom’s past reality shows that will be featured on Hulu. It is speculated that the deal is an attempt by Hulu to compete with Amazon Prime’s Instant Video Inventory. However, the deal barely rivals the existing subscription-streaming deal between Amazon and Viacom, which was the largest sum Amazon has paid for a streaming deal thus far.[5]

Channel 5 Logo [ii]

Viacom has, additionally, closed a £450 million deal, acquiring UK’s Channel 5 Broadcasting Limited from Northern & Shell Media Group. Channel 5 and Viacom’s existing networks have begunexperimenting with joint programming, airing Nickelodeon originated shows on Channel 5, as well producing new content with children’s shows like “Nella the Knight” and a reality show called “10,000 B.C.”[6]

Recent Legal Incidents:

In 2007, Viacom filed a $1 billion lawsuit against YouTube, claiming that the website was perpetuating Copyright Infringement. The judge ruled in YouTube’s favor in 2010, and Viacom filed for an appeal. The suit litigated for a total of 6 years until in 2013, the judge ruled again that YouTube “did not have to police itself”, and that it was Viacom’s responsibility to find infringing videos and alert YouTube to their presence. In March of 2014, Viacom made the decision to cut their losses, reaching an undisclosed settlement in which no money was exchanged with Google, YouTube’s parent company. Since the settlement, the two companies have been in contact about “seizing opportunities”, with the allusion of possible collaborations and close interactions between them.[7][8]

Promotional still for VH1’s TLC Biopic, CrazySexyCool [11]

In April of 2014, Viacom was sued by Perri “Pebbles” Reid, former manager of 90’s R&B group TLC, for claims of defamation. In 2013, the 2-hour biopic “CrazySexyCool”, following the lives and fame of the popular R&B group, premiered on VH1, a channel owned by Viacom Inc. The biopic was reported to have given VH1 its highest ratings in 5 years. The lawsuit calls for $40 million in compensatory and punitive damages, as well as a request to ban the movie or associated promotional materials from being publicized. Reid believes that the movie disparaged her reputation both as an entertainer and businesswoman, and that “Viacom abandoned journalistic and literary integrity and ignored fundamental canons of journalistic and literary conduct by publishing false and defamatory accusations with actual malice.” The former manager claims that she was presented as “conniving and dishonest”, as it demonstrated that she deceived her clients and robbed them of their royalty money. Reid claims that she had no control over the group’s lawyer’s or accountants. Viacom has refused to comment. [9][10][11]

In February of 2013, Cablevision filed an antitrust lawsuit against Viacom, alleging illegal channel tying during program negotiations; Cablevision claims that Viacom threatened a “10 figure penalty” if Cablevision did not agree to carry smaller suites in addition to must-have cable programming. Viacom counters that the “10 figure penalty” in question is the difference between standard rates and a negotiation between Viacom and Cablevision as the result of “good-faith negotiations” since the two have worked together in the past. The lawsuit was filed three months after a carriage deal between Cablevision and Viacom. Viacom moved to have the case dismissed, however the judge ruled that there was viable evidence on Cablevision’s behalf to review an antitrust claim. There is no trial date set.[12]

Financial Information

Fiscal 2014 Report:

Revenues: $13.78B

Adjusted Operating Income: $4.13B

Adjusted Net Earnings: $2.38B

Adjusted Diluted EPS: $5.4M

Viacom’s fiscal year came to a close on September 30^th, 2014. The company demonstrated an impressive fiscal year. While Viacom’s total revenue showed a negligible change in comparison to the previous year, other factors were notable. Both the company’s Adjusted Operating Income and Adjusted Diluted Earnings Per Share reached all time highs, rising 5% and 15% respectively. The company’s Adjusted Net Earnings also increased by 3.8% from the previous year.[13]

Sources:

1 Yahoo! Finance: Viacom Financial Profile Date Acquired: December 1^st, 2014

²Viacom Website: About Viacom Date Acquired: December 1^st, 2014

3 Viacom Timeline: History of Viacom Date Acquired: December 1^st, 2014

4 LA Times: Viacom Signs 12-Year Lease at Columbia Square in Hollywood Date Acquired: December 1^st, 2014

5 LA Times: Hulu Extends Streaming Deal With Viacom, Expands Library Date Acquired: December 1^st, 2014

6 Viacom News: Viacom Closes Acquisition of Channel 5 Date Acquired: December 1^st, 2014

7 Bloomberg BusinessWeek Technology: Viacom Gives Up On Its YouTube Copyright Lawsuit Date Acquired: December 1^st, 2014

8 Bloomberg BusinessWeek: Viacom and Google Settle YouTube Lawsuit Date Acquired: December 1^st, 2014

9 Bloomberg BusinessWeek: Former TLC manager sues Viacom For Defamation Date Acquired: December 1^st, 2014

10 The Root: Pebbles Files $40,000,000 Lawsuit Against Viacom Over TLC Biopic Date Acquired: December 1^st, 2014

11 Eurweb: TLC Biopic Gives VH1 Its Highest Ratings in 5 Years Date Acquired: December 1^st, 2014

12 The Hollywood Reporter: Viacom Can’t Escape Cablevision’s Antitrust Lawsuit Date Acquired: December 1^st, 2014

13 4^th Quarter ’14 Earnings Press Release: Viacom Reports Record Profit For Fiscal 2014 Date Acquired: December 1^st, 2014

Photo Sources:

i Stop the Cap: Viacom Demands 100% Rate Increases Date Acquired: December 1st, 2014

ii Deadline.com: Channel 5 Sale Speculations Date Acquired: December 1^st, 2014

Hulu

Posted on April 21, 2014 by Caroline Soss

By Caroline Soss

Photo courtesy of: [1] www.crunchbase.com

ADDRESS

12312 West Olympic Boulevard
Los Angeles, CA 90064 [2]

CONTACT

Phone (310) 570-4700
Website www.hulu.com
Twitter @hulu

PROFILE

Hulu is an over-the-top video service provider streaming on-demand programming from NBC, ABC, A&E, AMC, FOX, The CW, MTV and more.

Hulu offers advertisement-supported free programming with limited commercial interruption on its website Hulu.com. Regular advertisers include Johnson & Johnson, McDonald’s, Microsoft, GEICO and Target.

Photo courtesy of: [4] www.vulture.com

For a monthly fee of $7.99, Hulu Plus subscribers can stream unlimited premium and exclusive content from any Hulu+ enabled device. These devices include smart televisions, game consoles, smartphones/tablets and media players like Apple TV and Roku [3].

Hulu delivers over 70,400 hours of video from 514 different content partners [5]. Hulu streams popular TV shows such as FAMILY GUY, SCANDAL, THE VOICE, PARKS AND RECREATION, SATURDAY NIGHT LIVE, THE DAILY SHOW WITH JON STEWART [6] and more than 800 films from The Criterion Collection [7].

Photo courtesy of: [6] www.hulu.com

Hulu also produces its own original content like DEADBEAT, EAST LOS HIGH, THE AWESOMES and THE HOTWIVES OF ORLANDO [8].

Watch Hulu’s promo for their 2014 Originals here. Video courtesy of: [9] www.hulu.com.

Hulu.com was launched in 2008 as a joint venture between Comcast’s NBCUniversal and News Corporation [10]. Today, NBCUniversal, The Walt Disney Company’s Disney-ABC Television Group and 21st Century Fox’s Fox Broadcasting Company together own Hulu’s online subscription service [11].

As of February 2014, Hulu reported more than five million Hulu+ subscribers and thirty million monthly free service users [12] with over four billion videos streamed in 2013 [13].

KEY EXECUTIVES

CEO Mike Hopkins, photo courtesy of: [14] www.engadget.com

Last October, Hulu replaced its acting CEO with Mike Hopkins, former President of Distribution at Fox for five years [14]. Within weeks of joining the company, Hopkins hired Disney’s Elaine Paul as CFO [11]. In February 2014, Hopkins hired NBC’s Peter Naylor as SVP of Advertising Sales [13] and Sony’s Tiam Lim as Chief Technology Officer [12]. In March 2014, Disney’s Tim Connolly joined the company as Head of Distribution [15]. In April 2014, Warner Bros.’ Craig Erwich was hired as Hulu’s SVP and Head of Content [16].

FINANCIALS

Hulu is a privately held company and not required to publicly release its financial information. However, CEO Mike Hopkins reported Hulu earning one billion dollars in annual revenue at the end of last year [17]. In 2013, Hulu’s owners (Comcast, Disney and 21st Century Fox) also dropped offers to sell Hulu and instead invested $750 million dollars into the company [11].

Photo courtesy of: [18] www.techcrunch.com

FOCUS IN THE U.S.

In February 2014, Hulu sold its Japanese subsidiary to Tokyo-based Nippon Television Network Corporation. Since 2011, Hulu had streamed 13,000+ videos from fifty different American and European content providers to Japan. While Hulu will continue to make its content and brand available for use by Nippon TV as well as provide infrastructure service to the Japanese company, Hulu will focus on the U.S. rather than internationally [19].

MULTI-PLATFORM

Hulu aims to operate on all types of platforms with 50% of Hulu+ subscribers streaming solely on devices [17].

Photo courtesy of: [21] blog.hulu.com

In April 2014, Amazon.com launched Amazon Fire TV – the company’s new set-top box/game console hybrid positioned to replace media players like Apple TV, Roku and Xbox [20].

Amazon Fire TV streams not only Amazon’s own online video subscription service (Amazon Prime) but also partner on-demand services, including Hulu Plus. Hulu promises the “most enhanced and updated version of the Hulu Plus Living Room experience on Amazon Fire TV” [21]. Further, Amazon added Hulu Plus to the list of services available through voice search by speaking into the Fire TV remote – making Hulu even easier to utilize on this new platform [22].

NEW CONTENT

Hulu is continuing to grow its content library with both current season television and original programming [17].

Photo courtesy of: [23] blog.hulu.com

In April 2014, CEO Mike Hopkins announced Hulu will be exclusively streaming NBCUniversal-produced THE MINDY PROJECT and Golden Globe-winning comedy BROOKLYN NINE-NINE as well as popular series like KEEPING UP WITH THE KARDASHIANS and TOP CHEF. These high-in-demand hit programs will not be available to competitors Netflix or Amazon Prime, ultimately giving Hulu monopoly control over more content [23].

Hulu also recently acquired the rights to stream ELEMENTARY, the highly rated CBS drama starring Jonny Lee Miller and Lucy Liu [24], and popular CBS classics like THE BRADY BRUNCH and CHEERS.

Photo courtesy of: [25] blog.hulu.com

Hulu is expanding its library of popular TV shows from past decades [25]. This may be a tactic to keep fairly older viewers, who grew up with this content, entertained; 60% of Hulu subscribers fall between the ages of 18 and 49 years old with an average age of 39 [26].

Photo courtesy of: [26] www.hulu.com/advertising

However, the Nielsen Company will continue excluding broadband-only households, a large total of Hulu Plus viewership, in the ratings for the 2014-2015 television season [27].

ORIGINAL CONTENT

Hulu developed twenty original series in 2013 and plans to launch twenty more this year [28]. Hulu’s original shows THE AWESOMES, BEHIND THE MASK and THE WRONG MANS were among the top ten weekly shows watched on Hulu when they aired in 2013 and were all recently renewed for another season in 2014 [17].

New in 2014, Hulu’s original comedy series DEADBEAT, starring Tyler Labine, is receiving strong reviews from Variety, the New York Post and the Philadelphia Inquirer since its premiere [29]. All ten episodes of the show’s first season were uploaded to Hulu on April 9th, 2014, and only hours later DEADBEAT as dubbed “Hulu’s best show yet” [30].

Photo courtesy of: [29] www.hulu.com

DEADBEAT follows Kevin Pacalioglu (Tyler Labine), a lazy stoner who can see the dead and becomes a freelance medium to pay his rent, helping ghosts move on to the afterlife by competing in eating contests and proposition their ex-girlfriends.

Watch the DEADBEAT series trailer here. Video courtesy of: [31] www.hulu.com.

Critics, however, argue that Hulu being owned by television companies may explain why competitor Netflix is still spending so much more than Hulu on original programming [32].

TV EVERYWHERE

In the past year, Hulu has hired 260 new employees to complete a staff of more than 725 members with plans to continue growing the company [17].

As public interest in more convenient Internet TV Everywhere services grows, analysts predict subscribers may more easily authenticate their pay services through a social media account like Facebook or Twitter – a business tactic that may be in Hulu’s near future [33].

SOURCES

[1] Hulu CrunchBase Profile. CrunchBase. RT: 4/18/14

[2] Company Overview of Hulu, LLC. Bloomberg BusinessWeek. RT: 4/18/14

[3] Hulu – About. Hulu.com. RT: 4/18/14

[4] “Streaming Scorecard: Is Hulu Plus Still the TV King?” Vulture. RT: 4/19/14

[5] “Hulu Names Warner Bros. TV’s Craig Erwich Head of Content.” Variety. RT: 4/18/14

[6] Hulu Popular TV Shows. Hulu.com. RT: 4/20/14

[7] “‘The Great Beauty’ Debuts Only on Hulu Plus.” Blog.hulu.com. RT: 4/19/14

[8] “A New Year With New Hulu Originals.” Blog.hulu.com. RT: 4/19/14

[9] Hulu Promos 2014 Hulu Originals. Hulu.com. RT: 4/20/14

[10] “Hulu Opens to Public.” Hulu.com. RT: 4/18/14

[11] “Hulu Hires Disney’s Elaine Paul as CFO.” Variety. RT: 4/18/14

[12] “A World-Class Builder Joins the Hulu Ranks.” Blog.hulu.com. RT: 4/18/14

[13] “A Big Sales Win – Welcome Peter Naylor.” Blog.hulu.com RT: 4/18/14

[14] “Hulu officially announces its new CEO, former Fox exec Mike Hopkins.” Engadget. RT: 4/18/14

[15] “Hulu Hires Disney’s Tim Connolly as Head of Distribution.” Variety. RT: 4/18/14

[16] “Hulu Original Series Chief Departs Amid New Programming Push.” The Hollywood Reporter. RT: 4/18/14

[17] “A Strong 2013.” Blog.hulu.com. RT: 4/18/14

[18] “The Second Screen Becomes The First Screen: Hulu Says 50% Of Its 5M Subscribers Use Devices Exclusively.” TechCrunch. RT: 4/18/14

[19] “Hulu Says Sayonara, Sells Off Japanese Unit to Nippon TV.” TechCrunch. RT: 4/18/14

[20] “Amazon Fire TV review: the set-top that tries to do everything.” Engadget. RT: 4/19/14

[21] “Hulu Plus on Amazon Fire TV.” Blog.hulu.com. RT: 4/19/14

[22] “Amazon Fire TV’s voice search expands to cover Hulu Plus and Showtime, but not Netflix.” Engadget. RT: 4/19/14

[23] “We’re Flipping Out for NBCU Library Shows Only on Hulu Plus.” Blog.hulu.com. RT: 4/19/14

[24] “Hulu Plus Acquires Subscription Video on Demand Rights for Popular CBS Drama ‘ELEMENTARY.’” Business Wire. RT: 4/19/14

[25] “More CBS Shows Coming to a Hulu Plus Screen Near You.” Blog.hulu.com. RT: 4/19/14

[26] Hulu Advertising. Hulu.com. RT: 4/18/14

[27] “Nielsen Capitulates, Agrees to Withhold Broadband Households from Local Ratings – For Now.” MediaPost. RT: 4/19/14

[28] Hulu Exclusive Series. HuluMovies. RT: 4/20/14

[29] Deadbeat. Hulu.com. RT: 4/20/14

[30] “‘Deadbeat’ Is Hulu’s Best Show Yet.” Flavorwire. RT: 4/19/14

[31] Deadbeat Series Trailer. Hulu.com. RT: 4/21/14

[32] “Netflix has nothing to fear from Hulu’s sad little content expansion.” BGR. RT: 4/20/14

[33] “Hulu’s Original Content Strategy Continues to Progress Steadily.” Adweek. RT: 4/20/14

CBS Corp.

Posted on April 8, 2013 by Marcia Gillespie

Marcia Gillespie

http://en.memory-alpha.org/wiki/CBS_Television_Studios

CBS Headquarters
51 W. 52nd Street
New York, NY 10019-6188
1-212-975-4321

http://www.cbscorporation.com/

Key Executives: [1]

Sumner M. Redstone: Executive Chairman

Picture courtesy of CBS Corporation Website

Redstone currently serves as the chairman of both CBS Corporation and Viacom. He became the chairman of Viacom in June of 1987 and became the executive chairman of Viacom in January of 1996. In January of 2006 Viacom separated into tow publicly traded companies. After this split Redstone became the executive chairman in both companies and currently is the controlling shareholder of both companies.

Leslie Moonves: President, Cheif Executive Officer

Picture courtesy of CBS Corporation Website

After serving as the president of Warner Bros. Television, Moonves made the transition to CBS in 1995. After starting shows like “Everybody Loves Raymond” and “CSI: Crime Scene Investigation” Moonves and his team brought CBS out of the bottom of the ratings and was promoted to president and CEO of CBS Television in 1998. Currently Moonves oversees all of the aspects of the company including all of the television networks in affiliation with CBS.

Anthony G. Ambrosio: Executive Vice President, Human Resources and Administraion

Picture Courtesy of CBS Corporation Webstie

Ambrosio joined the CBS team in March of 1985 and got promoted to his current position in May of 2000. He is in charge of all Human Resources functions for the company.

Picture Courtesy of CBS Corporation Webstie

Joseph Ianniello: Executive Vice President and Chief financial Officer

Getting promoted from Deputy Chief Financial Officer in 2008 Ianniello oversees all of the financial operations that happen with the CBS Corporation.

The CBS Company

Picture courtesy of CBS Corporation Website

CBS Television Network: [2]

Picture courtesy of CBS Corporation Website

Established in 1928, CBS television network has over 200 tv stations and affiliates. Their programming includes CBS entertainment, CBS news and CBS sports. They started when founder william Paley bought 16 independent radio stations. Paley called this new company the Columbia Broadcast System. The CBS Television Netwok ranges from entertainment to news to sports. Today the CBS Television Network has the #1 scripted drama (NCIS), the #1 sitcom (Two and a Half Men), the #1 newsmagazine (60 Minutes), and the #1 daytime drama (The Young and the Restless).

CBS Television Stations: [3]

Picture courtesy of CBS Corporation Website

With 29 owned-and-operated stations, CBS Television Stations reach all over the United States. 16 of these stations are part of the CBS Television Network, eight of the stations are affiliates of The CW Network, three are independent stations, and the remaining two stations are MyNetwork TV affiliates.

CBS Television Studios: [4]

Picture courtesy of CBS Corporation Website

As one of the leading suppliers of primetime network programming in the television industry, CBS Television Studios produces the #1 and #2 scripted series, as well as six of the top ten most watched scripted series. The shows have earned them many Emmys over the years.

CBS Entertainment: [5]

Picture courtesy of CBS Corporation Website

CBS Entertainment acquires and develops entertainment programming. This includes primetime comedy and dramas, television movies and miniseries, reality shows, theatrical films, children’s programs, games shows, daytime dramas, and late-night programs.

CBS News: [6]

Picture courtesy of CBS Corporation Website

This devision if focused on news and information. CBS News is a 24 hours a day, seven days a week programming. They have interviews, reporting, investigations, analysis and breaking news to keep their viewer up to date on things happening in their communities and in the world.

CBS Sports: [7]

Picture courtesy of CBS Corporation Website

Covering sports year round, CBS sports attracts all sports fans. They broadcast the NFL, college basketball (including the highly watched NCAA Division I Men’s Basketball Championship , golf (including The Masters and PGA Championship), college football, tennis, track and field, auto racing and gymnastics. On the CBS Sports Network has 24 hour sports programing.

Finances [8]

2012 Full year Results: Revenue: $14.09 Billion Adjusted OIBDA: $3.49 Billion Operating Income: $2.98 Billion Adjusted diluted earnings per share from continuing operations: $2.55 Diluted earnings per share from continuing operations: $2.48

CBS revenues increased 3% from $13.64 billion in 2011 to $14.09 billion 2012.

Courtesy of the CBS 2012 Earnings Release

CBS Stock Information:

Courtesy of CBS Corporation Website

What is Happening Now?

TV Guide Network and TVGuide.com: [9]

It was announced on March 26, 2013 that CBS purchased 50% stake in TV Guide Network and TVGuide.com. The other 50% is owned by Lionsgate. The TV Guide Network is a netwok focused on entertainment that reaches over 80 million homes. Leslie Moonves, the President and Chief Executive Officer of the CBS Corporation is excited for the deal, “Lionsgate, led by my friend Jon Feltheimer, is a forward-thinking content company and a great partner for us here. We’re excited to bring CBS’s programming and production assets to the venture, and work with Lionsgate to rebrand and grow a channel that will be increasingly valuable to our carriage partners.” CBS plans to capitalize on this purchase by using its content brands and to gain access to the highly distributed basic cable network of the TV Guide Network.

Amazon Prime and CBS Expansion: [10]

It was announced on February 13, 2013 that Amazon.com and CBS Corporation were to expand their content licensing agreement. This new agreement allows Amazon Prime members to watch more CBS and SHOWTIME programming online at no extra charge. This agreement allows series to be streamed on Amazon Prime for the first time. Some shows that are now available to stream through this agreement are America’s Next Top Model, Jericho, Everybody Loves Raymond, Undercover Boss, Medium, Star Trek, and I Love Lucy.

CBS and Grey Television [11]

On March 19, 2013 CBS announced that they had signed an affiliation agreement with Gray Television. Their hope for this new affiliation agreement is to increase CBS’s servies to their viewers in central Nebraska. They will be adding an over-the-air, on cable and satellite television station, KNPL. They hope to launch the station on Sunday, September 1, 2013.

Sources:

[1]: http://www.cbscorporation.com/ourcompany-executives.php?id=67&exec=156

[2]: http://www.cbscorporation.com/portfolio.php?division=93

[3]: http://www.cbscorporation.com/portfolio.php?division=96

[4]: http://www.cbscorporation.com/portfolio.php?division=98

[5]: http://www.cbscorporation.com/portfolio.php?division=94

[6]: http://www.cbscorporation.com/portfolio.php?division=256

[7]: http://www.cbscorporation.com/portfolio.php?division=106

[8]: http://investors.cbscorporation.com/phoenix.zhtml?c=99462&p=quarterlyearnings

[9]: http://www.cbscorporation.com/news-article.php?id=947

[10]: http://www.cbscorporation.com/news-article.php?id=935

[11]: http://www.cbscorporation.com/news-article.php?id=946

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