Cox Media Group

by Tyler Limpert

Cox Media Group is a company within Cox Enterprises which also owns and operates the national advertising firm Cox Rep. and the national marketing company Valpak.  Cox Enterprises was founded in 1898 in Dayton, Ohio by the founder, James Middleton Cox when he purchased Dayton Evening News. Cox was so successful with the newspaper that he eventually became Ohio’s first three-term Governer and the presidential nominee in 1920. The Cox Media Group was founded over a century later in December of 2008 when Cox Enterprises combined Cox Radio, Cox Newspaper and Cox Television. Out of the 15 stations Cox Media Group owns and operates, only two were started by the group,WHIO-TV in Dayton, Ohio and WSB-TV in Atlanta, Georgia.  [1],[2]

2011 Metrics

  • Revenue = $1.7 Billion
  • Television Stations = 15
  • Television Viewer Reach = 30+ Million
  • Local Cable Channels = 1
  • Television Markets = 11
  • Local Cable Channels = 1
  • Page Views for Television Website = 996 million
  • Employees = 9,000 [3]
Mission Statement

Building on the foundation and talents of our core, we are transforming CMG into a digital media company by creating scalable content and advertising services businesses. And we will accomplish this with speed, passion and courage. [4]

Top Competitors

 Recent News

With the rise in audience approval of homegrown developed entertainment in the past few years and it’s expected hike in fall of 2012, Cox Media Group made sure they wouldn’t miss out on the new trend by taking up a one-third stake in RightThisMinute (along with Scripps and Raycom). The show airs during primetime on the local news channels owned by Cox Media Group all over the nation and includes viral videos with commentary from the cast. The show has a quirky 60 minutes vibe and has a log line of “Videos First, Before They Go Viral”. The show’s website also offers an option where viral videos can be sent to you by email (finally we don’t have to keep responding to that annoying coworkers emails to find the coolest viral videos!). The show which premiered in 2011 has been a success ever since and was a great investment by Cox Media Group. The show’s video content is available online at RightThisMinute.com, but to get the full episodes you need to be subscribed to a Cox, Scripps or Raycom Broadcasting network. Below is a promotional video for the show and is a good representation of the kind of informative entertainment Cox Media Group likes to provide it’s customers. [6],[7]

OCTOBER

October 3rd, 2012 Cox Media Group announces its plans to start a state-wide news operation in Georgia. The Georgia News Station powered by Cox Media Group will be replacing the the current Statewide News Network which will be filling out it’s duties until it retires at the end of the year. Cox Media Group has a long history in Georgia news and already owns WSB radio, WSB TV and the Atlanta Constitution. The headquarters for The Georgia News Station will be within the WSB radio facilities in Atlanta, GA. This integration of Cox Media Group resources combines more than 150 daily news reporters knowledge and sends it to the entire state of georgia in an easily digestible format.[8]

NOVEMBER

Dayton,Ohio
On November, 13th Cox Media Group Ohio, located in Dayton announced it will be accepting an award for it’s philanthropic contributions to the surrounding community. The award will be presented by the Association of Fundraising Professionals’ Greater Dayton Region Chapter. It is a huge honor for WHIO-TV, WHIO radio and the Dayton Daily News especially since the entire Cox name grew out of Dayton, Ohio. The Cox Media Group Ohio Market Vice President Julia Wallace is accepting the award.[9]


Cox Media Group Ohio is very proud of it’s roots as the start of Cox Enterprises. In this promotional video you can see CMGO’s involvement with the surrounding community and how important Dayton’s success is to the group.

Hurricane Sandy
After Hurricane Sandy devastated the East Coast in early November, Cox Enterprises decided to put on their philanthropy boots. On November 12th in partnership with the John M. Cox Foundation , Cox Enterprises made a cash donation to the American Red Cross of $100,000 to be put towards the Hurricane Sandy Relief efforts. Cox Communications also helped out the American Red Cross by running ads and public service announcements online about the relief effort. Cox Media Group followed up this donation with a $75,000 donation towards Sandy relief efforts. [10]

DECEMBER

On December, 4th 2012 Cox Media Group closed it’s deal with Newport Television Stations in Jacksonville, Florida and Tulsa, Oklahoma. The Cox Media Group President Doug Franklin recently commented on the deal closing in a statement release “Countless hours of hard work have taken place over the last few months to prepare for today, and I want to thank everyone at CMG and these stations involved who made today a reality”. Through the deal Cox Media Group acquired WAWS (FOX Affiliate) and WTEV-TV (CBS Affiliate) in Jacksonville, Florida and KOKI (FOX Affiliate) and KMYT-TV (MyNetworkTV Affiliate) in Tulsa, Oklahoma. Jim Zerwekh the Vice President and General Manager of WAWS and WTEV-TV only had good things to say about the deal too “The Action News Team is thrilled to be joining the Cox Media Group Family with their proven 100-plus year record of producing journalism excellence and commitment to the local community…This opportunity is a big win for our team, our city and our customers.” Even Holly Allen the Vice President and General manager at KOKI and KMYT had positive things to say, stating that her team in Tulsa is “thrilled to be joining a company that not only has deep historic roots in the news business, but also is continually looking toward the future.” The positive feedback from both sides of the deal shows how good the Cox reputation really is and how important this deal can be for Jacksonville and Tulsa. [11]

Conclusion

In conclusion Cox Media Group has had a very busy quarter and has invested time and money into bettering the local communities that they service throughout the nation. There philanthropic nature has existed long before these past few months and in return Cox Media Group Ohio, the birthplace of Cox Enterprises, was awarded a very prestige’s award.  Cox Media Groups philanthropy goes beyond Dayton, Ohio which could easily be seen by their contribution to the Red Cross after the devastation that Hurricane Sandy brought the east coast. You can also see how important the local communities are to Cox Media Group in Atlanta. When the State of Georgia realized they were losing their Statewide News Network by the end of 2012 they looked to Cox Media Group to fill the gap and Cox Media Group answered that call. Cox Media Group is a great example of a company that understands how important it can be in contributing to the growth of the United States one community at a time. With revenue in the billions you wouldn’t think a company would be so giving, especially in a world where high-profiting companies are seen as the bad guy. Cox Media Group gives a good name to big business.

 References

Cox Media Group Logo Image taken from-http://www.coxmediagroup.com/about/
Cox Media Group Video taken from-http://www.youtube.com/user/CoxMediaGroup?feature=watch
Cox Media Group Ohio Promo-http://www.youtube.com/watch?v=JkYn90plYUU
RightThisMinute Promo- http://www.youtube.com/watch?v=BpSNYp-SHgY
1.http://www.coxmediagroup.com/about/
2.http://www.cmgohio.com/?q=direction
3.http://www.coxmediagroup.com/about/
4.http://www.coxmediagroup.com/about/
5.http://www.hoovers.com/company-information/cs/competition.Cox_Media_Group_Inc.43d9201c0129306b.html
6.http://www.broadcastingcable.com/article/489055-Station_Groups_Spin_Wheel_on_Homespun_Shows.php
7.http://www.rightthisminute.com/about
8.http://www.coxmediagroup.com/news/cmg-press-releases/cox-media-group-create-georgia-news-service/nSTQd/
9. http://www.whiotv.com/news/news/local/cox-media-group-ohio-honored-for-philanthropy/nS5Qy/
10.http://www.marketwatch.com/story/cox-enterprises-donates-100000-to-american-red-cross-for-hurricane-sandy-victims-2012-11-12
11. http://www.mediabistro.com/tvspy/cox-media-group-closes-on-purchase-of-newport-stations_b71843