Viacom

Posted on February 18, 2016 by Zaynah Anderson

About the Company

Viacom is an American global mass media company. The company and its content reach audiences in over 160 countries with content produced nationally and internationally [2]. It is the sixth largest broadcast and cable company as far as revenue but has the largest portfolio of ad-supported cable networks in the United States. Viacom’s cable networks are among some of the most popular and most watched channels by families across the world. This includes BET, VH1, MTV, TV Land, Comedy Central, Spike TV, Nickelodeon including all of its spin-offs, amongst many others [3]. In fact,Viacom has been rated the number one family cable network for numerous years.

Key Executives

Phillippe Dauman serves as President, CEO, and the Executive Chairman [4].

Wade Davis serves as Executive Vice President and CFO.

Thomas E. Dooley serves as Chief Operating Officer.

Sumner M. Redstone [5], is a majority owner of the company and also serves as Chairman Emeritus of the Board of Directors. However, his unstable health conditions [6] have decreased his ability to be present in the flesh during meetings as he is currently struggling with physical and speech mobility [7].

The Deal on Dish

Tensions between Viacom and Dish, a satellite-TV provider, had been brewing for quite a while before the issue was publicized nearing the Wednesday, April 20, 2016, deadline for a new carriage contract [8]. The root of the problem was a supplier-distributor disagreement in which Dish felt the carrier fees being charged by Viacom was unreasonable and overpriced. They stated that they only wanted to sign a contract that took into account the significant changes in the TV landscape and the way media is consumed. The company threatened to drop Viacom’s channels if Viacom didn’t compromise on the new deal [9].

Viacom however, suggested that they had offered Dish a best-of-its-kind deal for its very popular channels and explained that they have extended the deadline multiple times for Dish [10]. Refusal to come to an agreement would have resulted in a blackout of Viacom channels at midnight-eastern standard time. This would have been bad news for Viacom who has suffered low viewership with media being consumed in non-linear ways and would certainly impact ad revenue if it lost Dish’s 14 million viewers. The situation caused Viacom stock to drop nearly 10% on Tuesday with the fate of Viacom and Dish’s partnership still in the air [11]. However, the share prices increased the next day after CEO Charlie Ergen hinted in a conference call on Wednesday, that he would be interested in pursuing a new deal with Viacom should the company adhere to their conditions [13].

KEEPVIACOM.COM

In efforts to boost awareness on this issue, Viacom launched a website under the name www.keepviacom.com. The site broadcasted Dish’s plan to get rid of a total of 18 Viacom channels and allowed concerned visitors to learn more about the situation under a tab called “Get The Facts.” Other important tabs featured on the web page included “Shows You Will Miss” outlining viewer favorites and other shows that would have been gone forever.

One of the most important features on the site was a link titled “What People Are Saying” which provided a live feed from a discussion board of distressed Dish users and other Viacom supporters that spoke out against Dish threatening to drop the channels. Many Dish users openly expressed willingness to leave the cable provider should they drop the Viacom channels. The website also provided direct access to Dish’s Facebook page encouraging viewers to “make their voice heard” by posting on the page and urging them to join in the conversation on both Facebook and Twitter in which the hashtag #KeepViacom was trending. People of all ages used the hashtag to support Viacom and prevent Dish network from dropping the channels. The site made sure users of Dish network were able to voice their opinions by including Dish’s phone number on the digital protest site along with tips on how to get through to the company via phone [14].

Aftermath

Within the 24 hours leading up to the fate of Viacom and Dish’s relationship, hundreds of thousands passionate consumers reached out to Dish. Their voices proved to have been heard as the network did not drop the channels. Instead, Dish rose to the occasion meeting the deadline and renewing a multiyear deal with Viacom. The “keep Viacom” site has since been taken down, replaced by a message expressing gratitude and assuring users that an agreement with Dish had been met [15].

Fortunately, an agreement was reached putting both Viacom and Dish in a better position. The renewed multi-year deal includes plans for bringing select Viacom content onto Sling TV, Dish’s single and multi-stream service, as well as keeping all Viacom channels available for Dish subscribers [17].

Viacom in International Markets

Viacom has made an imprint in international markets through both acquisitions and expansions. Viacom’s acquisition of channel 5 in the United Kingdom has contributed to the company’s continued growth with a 20% growth in operating income in the country. With the acquisition of channel 5, Viacom was able to garner 23 others crucial networks allowing the company to gain access to 100% of the UK’s television audience. Viacom also has assets in India’s television market [18]. With a recent launch of VOD digital streaming service VOOT that gives India exclusive rights to consume over 17,000 hours of content through the service that is available on Android, and iOS devices for free with lots of kid-friendly content from Nickelodeon and MTV readily accessible [20].

Financial Plans

Despite ratings revealing that Viacom may be experiencing trouble with viewership, considering the decrease in ad revenue by 1% year over year and a decrease in overall revenue by 6% year over year, the CEO Phillippe Dauman assures everyone that Viacom will bounce back soon and see a growth in both ad revenue and overall ratings. They are making strides to accomplish this by using other tools of measurement aside from Nielsen in order to get advertisers acclimated with new ad formats. In addition to allowing them to make use of other platforms more frequently used to consume Viacom content such as laptops and tablets. One such tool is a service called Vantage which allows advertisers to place their ads more accurately along a variety of different platforms using varied consumer data as a catalyst [22].

Social Media

Viacom maintains communication with fans and investors via social media outlets such as Facebook in which the overall company has close to 150,000 likes and Twitter where it has over 23,000 followers. These numbers do not include the subscriber base for Viacom’s individual channel networks such as MTV and Nick for example, in which the numbers would soar much higher.

Forecast

Looking ahead Viacom’s future looks promising [23]. Many of its networks have plans for renewing shows for additional seasons after audience viewership numbers soared. The networks have also green-lighted lots of original content that will be introduced that should certainly garner some positive feedback. As of Friday, April 22, 2016, Viacom’s share price is $43.78, an increase of 2.87% [24]. Leading into May, the stock is now at the highest it’s ever been since the beginning of February.

Viacom’s 2nd Quarter Earnings Conference call is set to release on April 28, 2016, which will provide additional information into the company’s future and finances [25].

Sources

[2] “ABOUT VIACOM.” Viacom. N.p., n.d. Web. 15 Apr. 2016. http://www.viacom.com/about/pages/default.aspx.

[3] “Viacom Brands.” Viacom. N.p., n.d. Web. 15 Apr. 2016. https://www.viacom.com/brands/pages/default.aspx.

[4]”SENIOR MANAGEMENT.” Viacom. N.p., n.d. Web. 15 Apr. 2016. http://www.viacom.com/about/pages/seniormanagement.aspx#.

[5] “BOARD OF DIRECTORS.” Viacom. N.p., n.d. Web. 15 Apr. 2016. http://www.viacom.com/about/pages/boardofdirectors.aspx?bioid=1.

[6] Ackner, Daniel. “Inside the Viacom “Brain Drain”” Vanity Fair. N.p., n.d. Web. 13 Apr. 2016. http://www.vanityfair.com/news/2016/04/inside-the-viacom-brain-drain.

[7] Person, and Vanity Fair Magazine. “Read Sumner Redstone’s E-mails About His Succession Plans.” Vanity Fair. N.p., n.d. Web. 3 Feb. 2015. http://www.vanityfair.com/news/2015/05/sumner-redstone-retirement-health-viacom-future.

[8] Ingram, Mathew. “Dish vs. Viacom Fight Is All About the Shifting Balance of Power in TV.” Fortune Dish vs Viacom Fight Is All About the Shifting Balance of Power in TV Comments. N.p., 19 Apr. 2016. Web. 20 Apr. 2016. http://fortune.com/2016/04/20/dish-vs-viacom/.

[9] James, Meg. “Dish Network CEO Charlie Ergen Threatens to Permanently Drop Viacom Channels.” Los Angeles Times. Los Angeles Times, 20 Apr. 2016. Web. 20 Apr. 2016. http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-dish-charlie-ergen-viacom-dispute-20160420-story.html.

[11 ]Lieberman, David. “Viacom Warns That Its Networks May Go Dark On Dish Network.” Deadline. N.p., 19 Apr. 2016. Web. 20 Apr. 2016. http://deadline.com/2016/04/viacom-dish-contract-negotiations-impasse-1201740218/.

[12] “Charlie Ergen.” About DISH. N.p., n.d. Web. 20 Apr. 2016. http://about.dish.com/leadership/executive-leadership/charlie-ergen.

[13] Littleton, Cynthia. “Viacom Stock Plunges as Dish Renewal Fight Heats Up.” Variety. N.p., 19 Apr. 2016. Web. 20 Apr. 2016. http://variety.com/2016/tv/news/viacom-dish-stock-drop-renewal-deadline-1201756655/

[14] “Viacom and DISH Agree to Multi-Year Renewal.” Viacom. N.p., 21 Apr. 2016. Web. 22 Apr. 2016. http://news.viacom.com/press-release/viacom/viacom-and-dish-agree-multi-year-renewal.

[15] Frankel, Daniel. “Dish Deal Shows Viacom Channels Haven’t Lost Their Value, Analysts Say.” FierceCable. N.p., 22 Apr. 2016. Web. 22 Apr. 2016. http://www.fiercecable.com/story/dish-deal-shows-viacom-channels-havent-lost-their-value-analysts-say/2016-04-22.

[21] “1st Quarter ’16 Earnings Presentation.” (n.d.): n. pag. Viacom. 9 Feb. 2016. Web. 1 Mar. 2016.

[17] Perez, Sarah. “Streaming Service Sling TV Will Add MTV, Comedy Central, Nick Jr & More, following Viacom deal.” TechCrunch. N.p., 22 Apr. 2016. Web. 23 Apr. 2016. http://techcrunch.com/2016/04/22/streaming-service-sling-tv-will-add-mtv-comedy-central-nick-jr-more-following-viacom-deal/.

[18] Pelts, Shirley. “Welcome to Market Realist.” India: Why Is It Viacom’s Valuable Asset? N.p., 24 Mar. 2016. Web. 1 Apr. 2016. http://marketrealist.com/2016/03/india-viacoms-valuable-asset/?utm_source=yahoo&utm_medium=feed&utm_content=read-next-a&utm_campaign=viacoms-acquisition-channel-5-stronghold-uk.

[20] “Voot Video-on-Demand Service Launched in India.” NDTV Gadgets360.com. N.p., 30 Mar. 2016. Web. 1 Apr. 2016. http://gadgets.ndtv.com/tv/news/voot-video-on-demand-service-launched-in-india-819555.

[21] “1st Quarter ’16 Earnings Presentation.” (n.d.): n. pag. Viacom. 9 Feb. 2016. Web. 1 Mar. 2016.

[23] Lazaroff, Leon. “Viacom Could Go Higher Even after Dish Deal Removes Overhang.” TheStreet. N.p., 22 Apr. 2016. Web. 24 Apr. 2016. http://www.thestreet.com/story/13541284/1/viacom-could-go-higher-even-after-dish-deal-removes-overhang.html

[24] “Viacom, Inc.” Yahoo! Finance. N.p., n.d. Web. 22 Apr. 2016. http://finance.yahoo.com/q?uhb=uh3_finance_vert&fr=&type=2button&s=viab.

[25] “Events & Presentations.” Viacom Inc. -. N.p., n.d. Web. 23 Apr. 2016. http://ir.viacom.com/eventdetail.cfm?eventid=170845.

Pictures (not cited above):

[1] “Voot Image Logo.” Viacom18. N.p., n.d. Web. 24 Apr. 2016. http://www.viacom18.com/viabuzz/viacom18-digital-ventures-voot/.
[2] “Viacom Brands Logo. “Whoever Controls the Media, Controls the Mind.” N.p., 25 Dec. 2014. Web. 24 Apr. 2016. http://annesmedia.blogspot.com/.

Time Warner Cable

Posted on October 5, 2014 by htfergus

by Dan Watson

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Key Executives (13)

Robert D. Marcus
Chairman and CEO

Arthur T. Minson, Jr.
EVP and CFO

Dinesh C. Jain
COO

Ellen M. East
EVP and CCO

Contact (14)

One Time Warner Center

New York, NY 10019-8016

212-484-8000

http://www.timewarnercable.com/en/residential.html

History

In 1992, American Television and Communications (ATC) and Warner Cable merged to become Time Warner Cable (1). Not long after, in 1996, they released the first cable-delivered high speed internet, called Roadrunner (1). Following this was the release of digital cable and video on demand in 1999, digital phone service in 2003, and then finally the “Triple Play” service in 2005 (1). In 2007, Time Warner Cable (TWC) went public, and two years later, in 2009, they separated themselves from their parent company, Time Warner Inc (1).

About The Company

Time Warner Cable is a cable provider that offers high speed internet, digital phone services, and cable services to over 25 states, including Texas, North Carolina, and New York State (1). The company is subscription based, meaning customers pay a certain price per month to receive the content. Cable plans range anywhere from $20 to $50 per month, internet prices range from $35 to $65 per month, and phone service range from $10 to $20 per month (2). Subscribers can also choose the three service deal, which gives you video, phone, and internet for anywhere from $110 to $130 per month (2). As of September 30, 201, the end of their 3rd quarter, TWC has a total of 15.1 million subscribers receiving one or more of their services (1). 10.8 million of them are video subscribers, 11.5 million are internet subscribers, and 4.9 million of them are phone subscribers (1). In New York, North Carolina, and Texas, TWC provides local, all-news channels (1). TWC currently employs 50,000 people all over the US, including a special program that hires military veterans in areas such as technology, construction, and marketing sales (3). In 2013, TWC CEO Glenn Britt retired. TWC announced that the company’s COO at the time, Robert D. Marcus, would proceed him. He is currently the Chairman and CEO of TWC (1).

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Financials

Time Warner Cable is a publically owned company, and is traded on the New York Stock Exchange under the symbol TWC (1). Currently, TWC on the New York Stock Exchange is $148.54 USD (12). Because TWC is a publically owned company, it is obligated to let the public know how it is doing, in the form of quarterly reports. The latest quarterly report, the end of the third quarter, was released on September 30th, 2014 (4). In the fourth quarter alone, TWC had a revenue of $5.7 billion, which was up 3.6 percent, when compared to last year’s third quarter (4). This year to date (September 30th), the company has a total revenue of $17.1 billion, which is a 2.9% increase when compared to the same figure from last year (4). The report boasts the “best third-quarter customer relationship performance in six years” (4). Services in particular, their video service continues to provide the most money out of all the other services. Their video service provided $2.5 billion, while the internet service provided $1.6 billion, and the phone service provided $476 million (4). One notable difference is that both the revenue of the video and phone services for the third quarter went down from last year, with the video bringing in $2.6 billion, and the phone bringing in $498 million (4).

The Comcast, Time Warner Cable Merger

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Back on February 13th, Comcast publicly announced that they wanted to by Time Warner Cable for $45.2 billion dollars (5). Since then, both the FCC and The United States Department of Justice have been investigating and evaluating the deal to see if they will either approve, or decline the deal. On October 8th and 9th, both company’s shareholders approved of the acquisition (6). For TWC, more than 99% of votes from shareholders voted in favor of the deal, showing the support of the deal from the shareholders (6). Immediately after the announcement of the deal, there was a wave of backlash and criticism against the deal. One of the main concerns of the deal is the fact that if the deal were to go through, the ensuing company would have control of roughly 30% of the pay TV market (6). This company would have 33 million subscribers, leagues above any other cable provider (5). Because of this, people are worried that the result of this deal would have far much too control on the cable, phone, and internet markets. With such control, this company would have would have more power to raise prices (5). This would be because they would be the only cable provider in a lot of areas, and customers would have no other option than to pay whatever amount for that cable provider. Some are also worried that this deal could affect competition and innovation. The company could have so much control over the market, that it might deter newcomers from trying to enter the market (5). Because of this, there would be inherently less competition, and much less innovation, as all of the new content and technology a new company could bring to the market would be much less inclined to jump in (5).

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One of the biggest issues of the deal is the possibility of net neutrality being hurt following the completion of the deal (7). Net neutrality is the idea, and law, that every source on the internet is treated equally, and has the same access as any other source (7). This applies heavily to online streaming sites like Netflix and Hulu. Their whole, or at least majority of their business is based on their ability to stream content to subscribers via the internet. With the completion of the deal, some are worried that the cable company would have so much control, that they could create internet “fast lanes”, and “slow lanes” (7). In other words, Comcast/TWC could make Netflix or Hulu pay an extra amount of money for their products to be streamed faster and in higher quality through the internet that the cable company provides its customers (7). President Barack Obama recently released a statement, saying that net neutrality is essential, and that any deal hindering that would hurt the economy (8). He also called for the FCC to create new rules regulating net neutrality (8). Both parties of the deal have since stated that the deal is still proceeding (9).

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One of the biggest oppositions to the deal happened in Lexington, Kentucky. Arguing over poor customer service, the city was unable to reach a new franchise agreement with TWC, and planed on denying the transfer of ownership, and looking for other cable providers (10). This would have proved a tough task, though, because TWC owns all of the existing cable infrastructure in the city (10). On November 20th, however, the city agreed to a 10 year franchise agreement with TWC, ending negotiations and backlash of the pending deal (11).

Sources

(1) http://www.timewarnercable.com/en/about-us/company-overview.html

History of Time Warner Cable, DR: 11/26/14

(2) http://www.timewarnercable.com/en/plans-packages/cable-internet.html#3services

Time Warner Cable, Packages and Plans, DR 11/26/14

(3) http://jobs.timewarnercable.com/content/military/

Time Warner Cable, Jobs and Military, DR 11/26/14

(4) http://ir.timewarnercable.com/files/2014%20Earnings/3Q14/aQ3-2014-TWC-Earnings-Release-FINAL_v001_a0q10j.pdf

Time Warner Cable Third Quarterly Report, DR 11/21/14

(5) http://www.washingtonpost.com/business/economy/comcast-time-warner-agree-to-merge-in-45-billion-deal/2014/02/13/7b778d60-9469-11e3-84e1-27626c5ef5fb_story.html

Washington Post, Comcast and TWC agree to deal, DR 11/19/14

(6) http://online.wsj.com/articles/time-warner-cable-shareholders-approve-merger-deal-with-comcast-1412869575

The Wall Street Journal, Shareholders Approve, DR 11/20/14

(7) http://www.nytimes.com/2014/11/15/opinion/why-the-fcc-should-heed-president-obama-on-internet-regulations.html?_r=0

The New York Times, Net Neutrality Concerns, DR 11/23/14

(8) http://www.usatoday.com/story/news/nation/2014/11/10/obama-internet-net-neutrality/18793429/

USA Today, Obama’s Statement on Net Neutrality, DR 11/25/14

(9) http://www.huffingtonpost.com/2014/11/13/comcast-time-warner-full-steam-ahead_n_6149068.html

Huffpost, Deals moving Forward, DR 11/24/14

(10) http://www.kentucky.com/2014/10/07/3468773_citys-action-could-kill-time-warner.html?rh=1

Kentucky.com, Lexington Opposes Deal, DR 11/19/14

(11) http://wuky.org/post/lexington-signs-franchise-agreement-time-warner-cable

WUKY.org, Lexington Agrees to Deal, DR 11/27/14

(12) http://www.reuters.com/finance/stocks/companyProfile?symbol=TWC.N

Reuters, TWC Stock Information, DR 11/30/14

(13) http://www.timewarnercable.com/content/twc/en/about-us/leadership/overview.html

Time Warner Cable Leadership, DR 11/28/14

Time Warner Cable Leadership Photos, DR 11/28/14

(14) http://www.timewarner.com/contact-us

Time Warner Cable Contacts, DR 11/28/14

(15) http://logos.wikia.com/wiki/File:Time_Warner_Cable_2010.png

Time Warner Cable Logo, DR 11/30/14

(16) http://g.foolcdn.com/editorial/images/144432/comcast_twc-via-comcast-release_large.png

Comcast, Time Warner Cable Image, DR 11/30/14

(17) http://static.squarespace.com/static/514c6ec7e4b0f1fab133877d/514e614fe4b0e29595febc04/514e6178e4b045db9416cc37/1364091272056/?format=1000w

TWC Triple Play Image, DR 11/30/14

(18) http://cdn.arstechnica.net/wp-content/uploads/2013/09/7362006206_ea7fa6b6f8_z.jpg

Net Neutrality Under Attack Image, DR 11/30/14

(19) http://images.bidnessetc.com/img/f1e5284674fd1e360873c29337ebe2d7-president-obama-supports-net-neutrality-addresses-fcc.jpg

Obama On Net Neutrality

DirectTV

Posted on October 5, 2014 by Nicholas Sabatino

by Nick Sabatino

Photo courtesy of www.interpretllc.com [1]

Contact Information

Headquarters: 2230 E. Imperial Hwy, El Segundo, CA 90245 Phone: (310) 964-5000 [2] Facebook: DirecTV Twitter: @DirecTV

Executives

President and CEO: Michael White Executive Vice President and Chief Financial Officer: Patrick T. Doyle Executive Vice President and President, DirecTV Latin America: Bruce B. Churchill [3]

President and CEO, Michael White
Photo courtesy of investor.directv.com [4]

About

DirecTV was founded in 1990 and was one of the country’s first satellite-cable providers. DirecTV offers quality television with a variety of channels, including many high definition (HD) channels. There are hundreds of channels on DirecTV and the number of channels a customer receives depends on the package that the customer buys. However, not only does DirecTV provide cable, they also provide On-Demand services, HD DVR products(recording devices) called Genie [5], and “TV Everywhere” applications so that you can enjoy your television shows or movies when you want, where you want, and on what device you choose.

DirecTV’s Genie: HD DVR
Photo courtesy of www.directv.com [6]

DirecTV is a satellite-cable provider, this means that instead of just having a cable box attached to your television inside of your home, DirecTV puts a satellite dish on top of your home. Appearance is mostly the only major difference. However, DirecTV has benefits over other cable providers. DirecTV is rated #1 in overall customer satisfaction, and has been ahead of cable for the past 14 years [7].

Financials

DirecTV offers its services in the United States and in Latin America. The company currently has over 37 million subscribers in these areas, and their revenues totaled about $30 billion dollars in 2013 [8]. DirecTV is a multi-billion dollar company traded publicly on the NASDAQ with the ticker symbol DTV. Their stock currently has a volume of 899,268 and it is being traded at $87.71 per share [9]. Over the past four years DirecTV has seen a substantial increase in subscribers. With that, came an increase in their stock value. Since 2010, DirecTV’s stock has rose about 60 points and it keeps steadily going up over time. These numbers are very good for DirecTV and proves that they are becoming more successful as a company and more people are choosing their product over others.

DirecTV stock over the last four years Photo courtesy of investor.directv.com

DirecTV’s stock price over the last four years
Photo courtesy of investor.directv.com [10]

AT&T Merger

In May of 2014, DirecTV proposed a deal to AT&T to join companies and create a merger. With this merger, AT&T could improve the services that DirecTV already has. AT&T would focus on improving the Internet quality in many areas of the country that DirecTV does business [11]. With improved Internet, customers would be able to get better access to On-Demand and Pay-Per-View options that DirecTV offers. It would also better allow for the DirecTV app to be on products such as iPads and iPhones that are contracted under AT&T service, so that DirecTV can be at your fingertips wherever, and whenever you want it to be. This is the concept of “TV Everywhere.”

Over the past few months, the merger has been overseen by the Federal Communications Commission (FCC) and the Justice Department over the legality of this merger. On November 20, 2014, DirecTV’s CEO, Michael White, said the deal should be approved next year. With this approved merger it is uncertain if DirecTV’s sales will go up. In a perfect market, the merger would cause an increase in the stock price of both AT&T and DirecTV. However, if one of the two company’s stock price starts to fall, being that both companies are in a merger, investors will sell their stock from the attached company and then both companies will have a decrease in stock price. This results in a loss of money for both AT&T and DirecTV [12].

AT&T and DirecTV Merger
Photo courtesy of www.accessnorthga.com [13]

International Expansion

In 2006, DirecTV gained 100% ownership of DirecTV Latin America [14]. With the expansion into new countries, DirecTV has asserted itself as more of a global brand. As of 2013, the number of subscribers that are from Latin America is about 18 million, which is an increase of about 9 million subscribers compared to the year 2010 [15]. With the success of expansion into Latin America, it is probable that DirecTV will expand into other markets as well and become even larger of a company. In the end of the day, it is all about getting your product to as many people as possible and making as much money as possible.

The DirecTV satellite dish portrayed as being on top of the Latin American countries where DirecTV is in. Photo courtesy of www.gigaom.com

DirecTV has expanded to Latin America.
Photo courtesy of www.gigaom.com [16]

Raycom Media

Back in September of 2014 there was a dispute between DirecTV and a broadcasting company called Raycom Media [17]. The dispute was over the broadcasting of Raycom Media’s channels through the means of DirecTV. The two companies did not come to a financial agreement by September 1st (the deadline) so for customers that had DirecTV they were unable to watch any Raycom Media channels for several days. Raycom Media is in 37 markets and 18 states, and they provide many different forms of television [18]. A major concern among people who had DirecTV and were in a Raycom Media market was the fact that they would not be able to watch some of the opening day NFL games on September 7th. Raycom and DirecTV made sure that this did not happen because of the potential financial loss that could have come from it. Agreements were made, and on September 7th customers were reinstated with their television channels.

Original Programming and What to Expect in the Future

Over the past few years DirecTV has entered into the world that Netflix and Hulu are also in. It’s the world of original programming, and it is the key to gaining more viewership, and in the case of DirecTV, more subscribers [19]. DirecTV’s goal is to have shows that viewers cannot get anywhere else. If this happens, then people may substitute the cable provider that they already have for DirecTV. DirecTV has their own channel called “Audience” that is only on DirecTV. On this channel is their newest show called Kingdom, and it came out in Fall of 2014. It stars Nick Jonas as a mixed martial arts fighter [20]. There is also a crime drama starring Thandie Newton called Rogue.

Click photo for Kingdom trailer courtesy of Youtube. Photo courtesy of www.directv.com

Click photo for Kingdom trailer, courtesy of www.youtube.com
Photo courtesy of www.directv.com [21]

There is even a special channel called “DogTV,” which is a channel specifically made for your dog to watch.

DogTV Trailer Photo courtesy of www.directv.com Commercial courtesy of www.youtube.com

Click photo for DogTV Commercial
Photo courtesy of www.directv.com
Commercial courtesy of www.youtube.com [22]

DirecTV also prides itself on its sports channels and packages. They have many packages, but their most popular one is the NFL Sunday Ticket. Every Fall if you are a customer that has NFL Sunday Ticket you can watch every NFL game that airs every Sunday [23]. New this Fall too is the introduction of NFL Fantasy Zone, a show which is all geared towards Fantasy Football. Expect growth in this department over the next few years.

There is also an ongoing dispute currently taking place between DirecTV and AMC. AMC is threatening to take away all of their channels (AMC, We TV, IFC, and Sundance) because they are claiming that DirecTV violated the existing deal that they had with them [24]. AMC is running campaigns during its show The Walking Dead, and DirecTV has an online petition[25]. DirecTV says that AMC is issuing a false alarm and nothing will happen. This is a developing story that needs to be kept a close eye on in the coming months.

In the near future, expect DirecTV to come up with more original content, renewal of their successful shows, expansion into new countries, and new and better deals to lure new customers to their services.