21st Century Fox

Posted on October 16, 2016 by erlipins

Gina Reitenauer, Erika Lipinski, Dwayne Ellmore

[1]

Adress/ Contact Info:

1211 6TH AVE.

NEW YORK, NY 10036

(212) 852-7000

Key Executives:

James Murdoch Co-Chief Operating Officer

James Murdoch- CEO

Murdoch has been with the Fox corporation for over 20 years, over these years, he has held a variety of different leadership positions in the company. He was appointed as the CEO in 2015.

Lachlan Murdoch- Executive Chairman

L. Murdoch has been in the communications industry for over twenty years. Some of his past leadership positions for the company include: Board of Directors member, Deputy Chief Operating Officer, and Co-Chairman of the corporation.

Rupert Murdoch- Executive Chairman

R. Murdoch has served as both the CEO and Chairman of the company, a role that he had since 1979 when the corporation was known as “News Corporation” . R. Murdoch was appointed to his current position as Executive Chairman of the company on July 1st, 2015.

Reed Nolte- Executive Vice President of Investor Relations

Before becoming an executive at 21st Century Fox, Mr. Note held a variety of different financial positions at communications companies. Most notably, he was the Assistant Treasurer at Paramount Communications. Additionally, Mr. Nolte was previously the Vice President of Investor Relations at Viacom.

Julie Henderson- Chief Communications Officer

Ms. Henderson is the Chief Spokesperson for the company. Her previous experience in Public Relations and the communications field extensive; she has worked as the Senior Vice President of MPRM Public Relations and also Fox Interactive Media. Ms. Henderson has been apart of the 21st century fox team since 2012 when she took her current position.

John Nallen- Senior Executive Vice President, Chief Financial Officer

John Nallen assumed his current role at 21st century fox in July of 2013. Mr. Nallen originally joined the “News Corporation” back in 1995 after working at Arthur Andersen as a partner.

[2]

Brief Overview:

Twenty-First Century Fox is one of the largest mass media conglomerates in the world. The four major segments of this company include cable network programming, television, filmed entertainment, and direct broadcast satellite television. Twenty-First Century Fox is parent organization to many subsidiaries. For instance, Fox Entertainment Group is a subsidiary of which are many of Fox’s well-known divisions, such as FOX News Channel, Twentieth Century Fox Film, and Fox Network Group. Going even further, Fox Network Group is the parent of many other subsidiaries as well, one of them being Fox Broadcasting Company. [3]

[4]

FOX Broadcasting Company, like other traditional television outlets, is experiencing declining viewership. This is partly due to the fact that media consumers are embracing newer digital platforms, which leads broadcasting networks like FOX to be dependent on the news and coverage of national and international events, such as the 2016 Summer Olympics, the 2016 Election, and general sports coverage. For instance, FOX is hopeful that its coverage of the Super Bowl in 2017 will boost ratings as it did in the past. [5]

Finances:

Stock Price:

The stock of the 21st century corporation, has not changed much since the beginning of the year through the current fourth quarter of stock trading. The peak point of the stock price in 2016 was on April 25th, 2016 at $31.06. The lowest point of the stock price was on September 9th, 2016 when the stock price was $23.57. Since this low point, the stock has only rebounded to the point where it is as of Mid-November (Nov 15th, 2016) at $27.45. [6]

Revenue:

For the fiscal year 2015, the revenue for 21st Century Fox was $28.99 billion dollars and the the revenue for the 2016 fiscal year was $27.33 billion. In Quarter 4 of 2016, the company beat expert’s estimates coming in at $6.65 billion. This marked at 7% increase over the prior year’s Quarter 4 results. [7] As of 2016, 21st Century Fox is the 4th highest grossing media company in the world, only behind Alphabet, The Walt Disney Company, and Comcast. [8]

Current Projects/ Recent Releases:

Some Fox films in theaters now include: Trolls, Keeping Up with the Jones, and the recent release Rules Don’t Apply.

Rules Don’t Apply

Rules Don’t Apply was released by Twenty-First Century Fox on November 23rd, 2016, two days prior to Thanksgiving. There are many Thanksgiving releases this week from competing studios such as: Moana from Walt Disney Studios and Bad Santa 2 from Broad Green Pictures. We’ll see how Rules Don’t Apply performs in comparison to the films from other studios. Their last release, Trolls, was expected to gross 35 to 40 million, yet ended up grossing $45.6 million in its first week. [9]

Assassins Creed

[10]

Assassins Creed is based on the video game franchise and will hit theaters on December 21st, 2016. Several sources in the trade say that Assassins Creed won’t make money. The movie budget has not been released yet, but it is estimated to be between $100-200 million.[11] With a movie budget that high it could be hard to break even.

Listed in the image below are future releases to look out for:

[12]

What’s happening/ News:

On July 26th, 2016 former Fox CEO and Chairman, Robert Ailes, resigned from his position. Ailes was replaced by successor Rupert Murdoch. [13] The scandal broke out when Gretchen Carlson, an ex Fox News Anchor, filed a sexual harassment lawsuit against Ailes. Carlson won the case and received a settlement of $20 million from Fox. Afterward, dozens of other female workers at Fox came forward also accusing him of sexual harassment. Megyn Kelley, a Fox News Journalist, writes about her experience of sexual harassment from Robert Ailes in her new book Settle For More, released on November 15th, 2016. When corporate leaders are misogynistic and abuse their power, it shows a lot about the culture of the studio. The scandal has caused public-relation issues for Fox. Hopefully Murdoch assuming this position of power will end favorably. [14]

On another note, on Election Day 2016, FOX News debuted a new studio in honor of the company’s 20th anniversary. The studio cost $30 million. [15]

[16]

However, despite the new glitzy studio, FOX was still outnumbered by its opponents in the news sector of election coverage ratings; FOX News averaged 3.25 million viewers, putting it in fourth place behind NBC, ABC and CBS consecutively. [17]

However, Bill Shine and Jack Abernethy, the co-presidents of FOX News Channel, are both certain the new studio will lead to success. After gathering colleagues in the new studio, Abernethy assured them: “Our records show that about a little over 190 people have been here from the very beginning, continuously,” Jack said. “Most of you, like me, have been here for only a portion of that time. As I get reacquainted with folks, I find tremendous amount of pride in what we do here – I can assure you that Bill and I are going to do our very best to innovate.” [18]

Future Outlook:

An article written for Forbes suggests that three factors will spur growth for 21st Century Fox. These factors are:

Increasing advertising revenue due to premium content
- Because more than half of 21st Century Fox’s revenue comes from subscriptions and advertising, and based on recent success in ratings, it is likely that both consumers and advertisers alike will be drawn to the content. An example of a movie that indicates the recent success of the company’s content is Deadpool,
The ability to stream media
- With a 30% stake in Hulu, the company can compete with other media-streaming powerhouses like Netflix. With the addition of live streaming television on Hulu next year, FOX can expect a boost in revenue. Fox is also hoping to make streaming arrangements with Sony and Sling TV.
Entertainment production (both film and television)
- With an expected increase from $2.3 billion within the next year in terms of licensing revenues, and 20% of Fox’s value grounded in the production of film and television series, Fox is expecting growth and loyalty from distributors as new distribution platforms continue to emerge. [19]

Sources:

[1] “21st Century Fox Logo | Logok.” Logok. May 08, 2014. Accessed November 16, 2016. http://logok.org/21st-century-fox-logo/.

[2] “Executive Team.” Executive Team | 21st Century Fox. N.p., n.d. Web. 29 Nov. 2016. https://www.21cf.com/management/executive-team.

[3] “Businesses.” Businesses | 21st Century Fox. Accessed November 16, 2016. https://www.21cf.com/businesses.

[4] “Businesses.” Businesses | 21st Century Fox. Accessed November 16, 2016. https://www.21cf.com/businesses.

[5] Great Speculations. “Fox’s Broadcasting Revenue Growth Is Largely Dependent On Its Sports Programming.” Forbes. February 9, 2016. Accessed November 16, 2016. http://www.forbes.com/sites/greatspeculations/2016/02/09/foxs-broadcasting-revenue-growth-is-largely-dependent-on-its-sports-programming/#65c1dd6269b3.

[6] “21st Century Fox Inc. Cl A.” FOXA Stock Quote – 21st Century Fox Inc. Cl A Stock Price Today (FOXA:NASDAQ) – MarketWatch. N.p., n.d. Web. 29 Nov. 2016. http://www.marketwatch.com/investing/stock/foxa.

[7] Statista. “Revenue Generated by 21st Century Fox in the Fiscal Years 2011-2016. Accessed November 27th, 2016. https://www.statista.com/statistics/262513/21st-century-foxs-annual-revenue/

[8] O’Reilly, Lara. “The 30 Biggest Media Companies in the World.” Business Insider. Business Insider, 31 May 2016. Web. 29 Nov. 2016. http://www.businessinsider.com/the-30-biggest-media-owners-in-the-world-2016-5/#4-21st-century-fox–1867-billion-in-media-revenue-27.

[9] “‘Rules Don’t Apply’ Roundtable with Warren Beatty and Key Crew.” IndieWire. N.p., 27 Nov. 2016. Web. 29 Nov. 2016. http://www.indiewire.com/2016/11/rules-dont-apply-warren-beatty-crew-roundtable-interview-1201749928/.

[10] Nicolas Wright & James A. Woods and Dean Devlin & Roland Emmerich and James Vanderbilt. “Independence Day: Resurgence.” Independence Day: Resurgence | 20th Century Fox. N.p., n.d. Web. 29 Nov. 2016. http://www.foxmovies.com/movies/independence-day-resurgence.

[11] “Ubisoft Doesn’t Think Assassin’s Creed Movie Will Be Very Profitable.” Screen Rant. N.p., 08 July 2016. Web. 29 Nov. 2016. http://screenrant.com/assassins-creed-movie-ubisoft-box-office-predictions/.

[12] “20th Century Fox Upcoming Releases.” 20th Century Fox Upcoming Releases. N.p., n.d. Web. 29 Nov. 2016. http://www.boxofficemojo.com/studio/chart/?view2=upcoming&view=company&studio=fox.htm.

[13] 21 CF Staff. “Roger Ailes Resigns as Chairman and CEO of Fox News Channel and Fox Business Network, and Chairman Fox Television Stations”. 21st Century Fox Press Releases. July 21, 2016. Accessed November 22, 2016. https://www.21cf.com/news/21st-century-fox/2016/roger-ailes-resigns-chairman-and-ceo-fox-news-channel

[14] Grynbaum, Michael. “Fox Settles With Gretchen Carlson Over Roger Ailes Sex Harassment Claims“. The New York Times. September 6, 2016. Accessed November 23, 2016. http://www.nytimes.com/2016/09/07/business/media/fox-news-roger-ailes-gretchen-carlson-sexual-harassment-lawsuit-settlement.html

[15] 21 CF Staff. “FOX News Channel Celebrates Its 20th Anniversary by Introducing a New State-of-the-art Studio to Debut on Election Day.” FOX News Channel Celebrates Its 20th Anniversary by Introducing a New State-of-the-art Studio to Debut on Election Day | 21CF BLOG. October 7, 2016. Accessed November 16, 2016. https://blog.21cf.com/blog/2016/10/07/fox-news-channel-celebrates-20th-anniversary-new-studio.

[16] “Fox News Unveils Nearly $30 Million Election-Night Studio.” AdWeek. November 6, 2016. Accessed November 16, 2016. http://www.adweek.com/news/television/fox-news-unveils-nearly-30-million-election-night-studio-174405

[17] “Election Night Broadcast Numbers down a Bit from 2012: Tuesday Final Ratings.” TV By The Numbers by Zap2it.com. November 10, 2016. Accessed November 16, 2016. http://tvbythenumbers.zap2it.com/daily-ratings/tuesday-final-ratings-nov-8-2016/.

[18]”Fox News Unveils Nearly $30 Million Election-Night Studio.” AdWeek. November 6, 2016. Accessed November 16, 2016. http://www.adweek.com/news/television/fox-news-unveils-nearly-30-million-election-night-studio-174405

[19] Forbes. “These Three Factors Could Drive Growth For 21st Century Fox In Future”. September 27, 2016. Accessed November 28, 2016. http://www.forbes.com/sites/greatspeculations/2016/09/27/these-three-factors-could-drive-growth-for-21st-century-fox-in-future/#56b0884d30ae.

Sinclair Broadcast Group #1- Stern

Posted on September 30, 2015 by Samuel Stern

Samuel Stern

Sinclair Broadcast Group Inc. Logo (Photo courtesy of blog.solidsignal.com) [1]

Sinclair Broadcast Group Inc.

10706 Beaver Dam Rd

Hunt Valley, MD 21030

sbgi.net

Company Background

The Sinclair Broadcast Group Inc. (SBG), is the largest broadcaster of television content in the United States. Sinclair owns and operates the majority of 164 television stations in 79 US markets, and owns the rest through local marketing agreements. The company reaches the largest and smallest US markets and controls the largest number of ABC, CBS, CW, FOX and MYTV affiliates in the country. Sinclair also operates 3 radio stations in the Seattle-Tacoma Market [3].

SBG Network Affiliates (photo courtesy of sbgi.net) [2]

The Maryland-based broadcaster is the nation’s leading local news provider, has recently begun the distribution of premium college and high-school sports programming, and operates the American Sports Network and the Ring of Honor Wrestling league. After making making several lucrative deals to acquire stations in new markets, including a re-negotiation with DISH Network, Sinclair now reaches 37.6% of U.S. television households. Recent success has given Sinclair the opportunity to pursue new business ventures and acquire new assets [4].

ONEMedia logo, one of Sinclair’s most recent technology investments [19]

Sinclair also makes strategic equity investments through its Business Venture subsidiary. The company holds interests in multiple media and technology companies such as Acrodyne Services, ONEMedia, and Dielectric, as well as in real estate properties [5] (Scroll to investments).

Leadership

David D Smith, President & CEO (Photo courtesy of bizjournals.com) [6]

David D. Smith, President & CEO
Frederick G Smith, Vice President
Dr. J Duncan Smith, Vice President
David B. Amy, Executive VP & COO
Christopher S. Ripley, CFO

For further Bio’s of Sinclair Executives: http://sbgi.net/corporate-governance/

History

Julian Sinclair Smith, Founder (photo courtesy of sbgi.net) [10]

In 1971, Julian Sinclair Smith started the Chesapeake Television Corporation, which operated one station in Baltimore. That one station would eventually be the cornerstone of the nation’s largest broadcast company. Julian’s sons David, Fred, and Duncan would take over the company, and in the early 1980’s change the name to the Sinclair Broadcast Company, Inc. David D. Smith took over the company as president and CEO. Throughout the 1990’s, the brothers would go on a buying spree of content that allowed Sinclair to dominate the industry, increasing its number of television stations from 3 to 59. They purchased content in markets across the country, large and small. The passage of the Telecommunications Act of 1996 allowed for some deregulation of buying control by the FCC, which allowed the company to make more important station acquisitions. This entrepreneurial attitude and progressive vision is still integrated throughout the company today [9].

Financials

The Sinclair Broadcast Group Inc. went public in 1995 and is currently traded on the NASDAQ Global Select Market at $35.36 per share. The company has just released its Third Quarter Financial Results, revealing that the executives expectations were exceeded over the past year. Compared to the 3rd quarter of 2014, Sinclair realized a massive 10.8% revenue increase of $548.4 million versus $495.0 million the year before. The total yearly revenue increased 17.9% to $1.6 billion, versus $1.36 billion in the prior year period [7].

According to a late September Financial presentation at the Deutsche Bank Leveraged Financial conference, Sinclair reported a large increase in the amount of money the company can use to pursue its current ventures and find opportunities to enhance shareholder value, purchase more assets, and branch out to other revenue streams [8].

This influx of revenue has allowed Sinclair to work on technological advances to the company, a new initiative it has been following over the last year.

Key Initiatives

Sinclair has been on a buying spree throughout the past quarter.

The American Sports Network (ASN), Sinclair’s premiere sports division, broadcasts sports from 18 different NCAA athletic conferences [12]. The games are aired over stations that Sinclair owns or are syndicated through non-Sinclair stations. The ASN, launched in 2014, just made two deals in September with ESPN to carry Mid-American Conference football and basketball games, and to broadcast 10 American Athletic Conference Men’s basketball games per year on the large new sports platform [11].

American Sports Network logo (photo courtesy of wikipedia.com) [15]

Sinclair is being aggressive in order to bolster the progress of the ASN. They are currently negotiating a $500 million deal to buy the Tennis Channel, which operates 90% of Tennis content in the U.S. reaching 35 million homes [13].

On October 31st, the first-ever 24/7 Sci-fi multi-channel network was launched through a joint venture between Sinclair, MGM, and Michael Eisner’s Tornante investment company. The network is called COMET, and was the largest multicast channel release ever, reaching over 60% of the country [16]. The deal notes an effort by Sinclair to own its content due to the fact that it has almost reached the FCC limit for television ownership.

COMET logo, Sinclair’s newly owned Sci-fi Network (photo courtesy of comettv.com) [14]

On November 4th, Sinclair closed a deal with Pappas Telecasting and Lincoln Broadcasting in Central Nebraska to purchase a Fox affiliate and multiple ABC affiliated news stations. Sinclair purchased the stations for $31.25 million and the FCC has approved the deal [17]. This is a basic transaction for Sinclair in their pursuit of owning broadcast platforms in more markets.

Projections

Sinclair has taken advantage of its recent success to pursue initiatives that technologically advance the company and continue its dominance over the broadcast industry. One way to increase its footprint in an increasingly digitized world is the ability to broadcast and advertise on mobile platforms and enhance the broadcast experience. ONEMedia is working with all levels of the broadcast industry, from content producers to distributors, to design the “Next Level Broadcast Platform” that integrates mobile devices, creates an Ultra High Definition layout to broadcast, and creates new business models that improve upon the current structure of the industry [18].

Marketron Logo, Sinclair’s newest business partner. (Photo courtesy of contactworld.com). [25]

In late November, Sinclair and the leading media software provider Marketron negotiated a multi-year contract for Sinclair’s stations to use Marketron’s location-based mobile advertising. By studying demographics and utilizing mobile networks, Marketron allows advertisers to maximize accuracy and reach. This is a tactical move for Sinclair as it adds revenue streams by attracting potential advertisers to Sinclair’s growing reach [20].

Sinclair was recently part of a Memorandum of Understanding (MOU) with Pearl TV, a partnership of 9 leading broadcast companies, and Samsung Electronics America, the nation’s leader in television sales for the last 9 years [26]. The MOU will sustain technological advances in the industry and look to develop new ways to broadcast premium content to consumers. The three companies will implement the Advanced Television Systems Committee (ATSC) to overlook and advance the technical standards for broadcasting [21].

SAMSUNG Electronics Logo (photo courtesy of commons.org). [22]

To more accurately monitor the affect of these technological advancements on consumers, Sinclair signed a new deal with Rentrak, a demographic rating service, on November 11th. Rentrak has already been working with Sinclair on a smaller deal, but will now cover all of Sinclair’s stations. Rentrak will provide Sinclair with accurate qualitative data from large sample sizes that will benefit all of Sinclair’s advertisers [23].

Sinclair is looking to consolidate the growing responsibilities of the company in order to streamline the organization of new assets. On September 10th, Jerry Lilly, a former CNN executive, was named to the new position of Vice President of Operations. He will work closely with the VP of Data Systems and the VP of Engineering to incorporate new workflows into the company and ensure that Sinclair’s TV facilities around the country are equipped with the most up-to-date technology [24].

The buying spree that Sinclair has been on recently has brought it close to the FCC station ownership cap of 39% of TV homes [27]. The company will look to start owning more of its content to create revenue streams, while still upholding its current re-transmisison and affiliate contracts that have put Sinclair at the top of the broadcast industry.

Sources

(photos contain URL)

[1] SBG Logo. http://www.valuewalk.com/wp-content/uploads/2013/09/SBG-Sinclair-Broadcast-Group.jpg

[2] SBG Network Affiliate Logos. http://sbgi.net/wp-content/themes/sbgi-sparkling/images/affiliates.png

[3] SBG Summary Page.

[4] SBG Company News Release. Sinclair Broadcast Group Announces Agreement to Swap Television Stations With Gray Television,

[5] SBG Investment Information, http://sbgi.net/ (Scroll to investment information).

[6] David D. Smith Photo. http://assets.bizjournals.com/baltimore/print-edition/David-Smith*750.jpg?v=1.

[7] SBG Third Quarter Earnings Call (2015),

[8] SBG Financial Report (2015). Deutsche Bank Leveraged Financial Conference Presentation.

[9] SBG History (2015).

[10] Julian Sinclair Smith Photo (2015). http://sbgi.net/history/1970s/.

[11] Kuperberg, J. (2015). Sinclair’s American Sports Network to Televise AAC Men’s Basketball Games, Broadcasting & Cable.

[12] American Sports Network Conferences (2015). http://americansportsnet.com/conferences

[13] Cynopsis Media (2015). Sinclair Hits the Market, Cynopsis,

[14] COMET Network Logo (2015). http://comettv.com/

[15] American Sports Network Logo (2015). https://sp.yimg.com/xj/th?id=OIP.Mf26c3227d715a63de7998852578bc82fo0&pid=15.1&P=0&w=300&h=300.

[16] SBG News Release (2015). SBG and MGM Announce COMET, First-Ever Science Ficiton Multi-Channel Network, to Premiere October 31st.

[17] McAdams, D. D. (2015). Sinclair to Buy Pappas Stations for $31.25 million, TV Technology,

[18] SBG ONEMedia Information (2015). http://sbgi.net/one-media/,

[19] ONEMedia Company Logo (2015). http://www.onemediallc.com/images/logo-main.jpg.

[20] Lafayette, J. (2015). Sinclair Signs Exclusive Deal with Marketron, Broadcasting & Cable,

[21] SBG News Release (2015). Samsung, Pearl TV and Sinclair Broadcast Group Announce MOU to Speed Development and Implementation of Next-Gen Broadcast UHDTV Standards.

[22] SAMSUNG Electronics Logo (2015), http://bit.ly/1TkZ7f4,

[23] Lafayette, J. (2015). Sinclair Signs New Deal for Data From Rentrak. Broadcasting & Cable.

[24] SBG Company News Release (2015). Sinclair Names Jerry Lilly To The Newly Created Position Of Vice President Of Operations.

[25] Marketron Company Logo (2015). https://www.contactcenterworld.com/images/company/marketron-largex3-logo.png

[26] Tendra, J. (2015). Memorandum of Understanding Form. Sample Template.

[27] Halonen, D. (2013). FCC Mulls Hard 39% Cap on TV Ownership. TVNews Check.

21st Century Fox (TV)

Posted on September 30, 2015 by Jason Mussman

Jason Mussman

21st Century Fox Corporate Logo [1] Source: 21st Century Fox

21^st Century Fox was formed on June 28, 2013 with the division of News Corp into two separate companies, 21^st Century Fox (The Entertainment Properties) and News Corp (The Publishing Properties) [2]. Founded by Rupert Murdoch, one of the most recognized names in the entertainment industry today, 21^st Century Fox was created to bring about the future of film and broadcasting industry [3]. Rupert Murdoch still remains Executive Chairman of the Board but on July 1^st 2015 Rupert Murdoch’s son, James Murdoch, took over as CEO [4]. 21^st Century Fox has a broad portfolio of global assets in the broadcast and film industry. 21^st Century Fox’s most prominent broadcast network are the FOX Networks.

Early in June 2015 21st Century Fox and News Corp. reached an agreement to move their world headquarters [5]. The new headquarters will be at the second World Trade Center site. The building being developed by Bjarke Ingels Group, will house studios, be completely state of the art and will put a new more meaningful location to 21st Century Fox [5]

21st Century Fox

Two World Trade Center

New York, NY 10006

…….

Executive Leadership

Rupert Murdoch [6]
Executive Chairman – 21st Century Fox. Source: Eva Rinaldi

Lachlan Murdoch [7] Executive Chairman – 21st Century Fox. Source: Deadline

James Murdoch [8]
CEO – 21st Century Fox. Source: Deadline

Background

21^st Century Fox reaches over 1.8 Billion customers daily through its portfolio of film, cable and broadcast networks [9]. 21^st Century Fox has assets in both the broadcast

Some assets owned by 21st Century Fox [11] Source: 21st Century Fox

and cable networks including, FOX, YES, FX, FXX, FOX News Channel, FOX Sports and the most recently acquired, National Geographic [9].

The FOX network currently has 16 shows in its fall lineup with hit show Empire, leading the ratings [10].

Financials

Fox Sports logo [13] Source: Fox Sports

21^st Century Fox continually innovates, standing behind its cable networks to drive revenue growth. The 21^st Century Fox brand is globally recognizable because of its strategy to acquire and keep viewers. Sports and News programming is the cornerstone of this strategy [12]. 21^st Century Fox continues to combat cord cutting by continuing to improve on its Sports and News content and programming [12]. These two types of content bring in a live audience and help keep 21^st Century Fox on top of the marketplace.

21st Century Fox Annual Revenue [15] Source: 21st Century Fox Investor Relations

In Fiscal 2015, 21^st Century Fox’ revenue dropped 9% from $31,867,000,000 to $28,987,000,000 [12]. The drop in revenue was due in large part to the sale of its direct broadcast networks [12]. During this same period, 21^st Century Fox held nearly 25% of the market share of all Cable Programming, second to only Disney [14]. While Television made up approximately 17% of 21^st Century Fox total revenue, it dropped 8%, or $401 Million from 2014 [12]. At the same time, advertising sales decreased by 14%. The main cause of the falling prices was due to lower ratings on the FOX networks entertainment shows [12].

Screenshot of market share for Cable Network Programming [14] Source: CSIMarket

21st Century Fox trades on the Nasdaq under the ticker FOXA. Today, December 1^st 2015, the share price for 21^st Century fox is $30.26 [16]. This is a 5.56% decline from fiscal 2014 where the stock sat at $35.79 [16]. As stated earlier, the decline in stock price was due to in large part to poor ratings from Fox’s entertainment shows [12].

FOXA Stock Price [27] Source: Google Finance

National Geographic Acquisition

National Geographic Cover – June 1985 [28] Source: National Geographic

With the goal of saving National Geographic and expanding on its efforts in science and innovation, National Geographic and 21^st Century Fox agreed on a Joint Venture. The deal took place on September 9^th creating the for-profit Joint Venture National Geographic Partners [17]. For $725 Million 21^st Century Fox will take control of 73% of National Geographic [18]. This merger will give 21^st Century Fox new assets on both the television and print front [19]. This merger will help both National Geographic and 21^st Century Fox, and will provide both companies with new assets in both content and financials. The National Geographic endowment will increase to $1 Billion, providing more finances for innovation and research throughout the world [18]. This move will help 21^st Century Fox reach a broader audience as well as give it more assets on the digital platform.

Empire

Promo for Empire [29] Source: Fox

January 7^th 2015, FOX Network, the leading cable network for 21^st Century Fox, premiered a new show that would significantly impact 21^st Century Fox as well as the world around it. Empire, a show that centers on African American artists and executives, are all seen fighting for control of a music empire [21]. Empire continually leads in ratings each week, bringing in massive revenue for 21^st Century Fox [20]. Currently, Empire is the second priciest show for advertisers, coming in just behind Sunday Night football. A typical ad spot for Empire, costs just around $500,000 [32]. While Empire brings in a diverse audience, it is one of the highest rated shows among African American viewers [22]. Empire is doing more than just helping Fox on screen. Because the show centers on the music industry, the show is also constantly creating new songs and new stars [22].

Presidential Debate

Tweet by Justin Haskins after 3rd Republican Primary Debate [30] Source: Justin Haskins, Twitter

Tweet by Mark Simone after 3rd Republican Primary Debate [31] Source: Mark Simone, Twitter

After rival network CNBC inappropriately handled the moderation of the third Republican Presidential primary debate, the RNC suspended its future debate scheduled with CNBC [23]. At this time FOX Business stepped up and requested to host the next debate.

The RNC agreed and stated that “Fox Business won’t become a character in the campaign soap opera”, something that CNBC was accused of doing in the prior debate [23]. CEO James Murdoch later stated that he was going to show America the way a real debate should be handled, giving time to the real issues of the economy and the future and not an entertainment show [23]. This move for FOX will not only help with ratings, it will also bring in significant cash. Because of its estimated 14 million viewer audience, it is estimated that each 30 second spot, will bring into Fox roughly $250,000 [23].

The Future

Assets of 21st Century Fox [26] Source: 21st Century Fox

21st Century Fox will continue to innovate and continue to bring in revenue for its shareholders. With its diverse and ever expanding portfolio, 21^st Century Fox will continue to be a a leader in the global entertainment industry. By continually investing and utilizing innovative methods to fight against cord cutting, 21^st Century Fox will continue to grow and produce strong earnings for its investors.

Breaking News!

The Primetime Emmy nominated show Bones is currently suing 20th Century Fox, a division of 21st Century Fox [24]. The lawsuit is being brought on by the actors and producers of the show. In the suit the plaintiffs claim that Fox made “sweetheart deals” that cheated them out of tens and millions of dollars [25]. Deschanel and Boreanaz, two of the stars of Bones, claim that they are contractually entitled to 3% of the shows profits. 21st Century Fox has not commented on the suit [24].

[1] “21st Century Fox.” Logopedia. Accessed December 02, 2015. http://logos.wikia.com/wiki/21st_Century_Fox.

[2] “21st Century Fox.” 21st Century Fox. Accessed December 01, 2015. https://www.crunchbase.com/organization/21st-century-fox#/entity.

[3] “21st Century Fox Success Story.” 21st Century Fox Profile, History, Founder, Founded, Ceo. Accessed December 01, 2015. http://successstory.com/companies/21st-century-fox.

[4] Lieberman, David. “It’s Official: James Murdoch To Become Fox CEO Sharing Power With Lachlan.” Deadline. June 16, 2015. Accessed December 01, 2015. http://deadline.com/2015/06/fox-james-murdoch-become-ceo-1201445613/.

[5] News, Bloomberg. “News Corp. Will Move Headquarters to 2 World Trade Center.” Latest from Crains New York Business. June 02, 2015. Accessed December 02, 2015. http://www.crainsnewyork.com/article/20150602/REAL_ESTATE/150609962/news-corp-will-move-headquarters-to-2-world-trade-center.

[6] Rinaldi, Eva. “Rupert Murdoch.” Digital image. December 21, 2012. Accessed December 2, 2015. https://en.wikipedia.org/wiki/Rupert_Murdoch#/media/File:Rupert_Murdoch_-_Flickr_-_Eva_Rinaldi_Celebrity_and_Live_Music_Photographer.jpg.

[7] “Lachlan Murdoch Exits Ten.” TelevisionAU. Accessed December 02, 2015. http://televisionau.com/2014/03/lachlan-murdoch-exits-ten.html.

[8] “James Murdoch Faces Shareholder Resistance Over Board Re-Election.” Deadline. November 20, 2014. Accessed December 02, 2015. http://deadline.com/2014/11/james-murdoch-faces-shareholder-resistance-over-board-re-election-1201290216/.

[9] “Investor Relations .” Investor Relations. Accessed December 02, 2015. http://www.21cf.com/Investor_Relations/.

[10] “FOX 2015-16 Season Ratings (updated 12/1/15) – Canceled TV Shows – TV Series Finale.” Canceled TV Shows TV Series Finale. December 01, 2015. Accessed December 01, 2015. http://tvseriesfinale.com/tv-show/fox-2015-16-season-ratings-38075/.

[11] “Index of /wp-content/uploads/2014/08.” Index of /wp-content/uploads/2014/08. Accessed December 02, 2015. http://marketbusinessnews.com/wp-content/uploads/2014/08/.

[12] “21st Century Fox Annual Report.” Accessed December 2, 2015. http://tcfeuspstrgektron.blob.core.windows.net/uploadedfiles/pages/investor_relations/21cf%202015ar%20web.pdf.

[13] Accessed December 2, 2015. http://a.fssta.com/content/dam/fsdigital/media/images/migration/press-releases/2014/05/06/121913-FSO-FOXSportsLogo-PI.vresize.1200.675.high.35.jpg.

[14] “FOXA’s Competition by Segment and Its Market Share.” Csimarket. Accessed December 1, 2015. http://csimarket.com/stocks/competitionSEG2.php?code=FOXA.

[15] “21st Century Fox Annual Report.” Accessed December 1, 2015. http://tcfeuspstrgektron.blob.core.windows.net/uploadedfiles/pages/investor_relations/21cf%202015ar%20web.pdf.

[16] “Twenty-First Century Fox Inc.” : NASDAQ:FOXA Quotes & News. Accessed December 02, 2015. https://www.google.com/finance?cid=25639.

[17] Laylin, Tafline. “National Geographic Contributors Embrace Fox Deal with Ample Cautio.” The Guardian. September 16, 2015. Accessed December 2, 2015. http://www.theguardian.com/media/2015/sep/16/national-geographic-21st-century-fox-merger-rupert-murdoch.

[18] “National Geographic Society and 21st Century Fox Agree to Expand Partnership.” National Geographic Society Press Room. September 09, 2015. Accessed December 02, 2015. http://press.nationalgeographic.com/2015/09/09/national-geographic-society-21st-century-fox-agree-to-expand-partnership/.

[19] Farhi, Paul. “National Geographic Gives Fox Control of Media Assets in $725 Million Deal.” Washington Post. September 9, 2015. Accessed December 02, 2015. https://www.washingtonpost.com/lifestyle/style/national-geographic-magazine-shifts-to-for-profit-status-with-fox-partnership/2015/09/09/7c9f034e-56f0-11e5-8bb1-b488d231bba2_story.html.

[20] Porter, Rick. “Rock Steady: The Most Consistently Rated Shows of Fall 2015.” TV By The Numbers by Zap2itcom. November 26, 2015. Accessed December 02, 2015. http://tvbythenumbers.zap2it.com/2015/11/26/rock-steady-the-most-consistently-rated-shows-of-fall-2015/.

[21] “Empire.” IMDb. Accessed December 02, 2015. http://www.imdb.com/title/tt3228904/.

[22] “A SPRAWLING EMPIRE: HOW FOX’S HIT TV SHOW AFFECTS MUSIC.” Nielsen. September 23, 2015. Accessed December 2, 2015. http://www.nielsen.com/us/en/insights/news/2015/a-sprawling-empire-how-foxs-hit-tv-show-affects-music.html.

[23] Gold, Hadas. “For Debate, Fox Business Aims to Be the Anti-CNBC.” POLITICO. November 9, 2015. Accessed December 02, 2015. http://www.politico.com/story/2015/11/fox-business-republican-debate-cavuto-bartiromo-215634.

[24] Patten, Dominic. “Fox “Cheated” ‘Bones’ Stars Out Of More Than $100M, New Profit-Participation Suit Claims.” Deadline. November 30, 2015. Accessed December 02, 2015. http://deadline.com/2015/11/bones-lawsuit-david-boreanaz-emily-deschanel-fox-barry-josephson-1201647064/.

[25] Balloni, Matthew. “‘Bones’ Producer Sues Fox for “Accounting Chicanery,” Claims Top Execs “Threatened” Him.” The Hollywood Reporter. November 25, 2015. Accessed December 02, 2015. http://www.hollywoodreporter.com/thr-esq/bones-producer-sues-fox-accounting-843854.

[26] Mussman, Jason Taylor. 21st Century Fox Brands. Digital image. Accessed December 1, 2015.

[27] “Twenty-First Century Fox Inc.” : NASDAQ:FOXA Quotes & News. Accessed December 02, 2015. https://www.google.com/finance?cid=25639.

[28] “Thoughts on Afghan Girl’s Third Cover Appearance as National Geographic Looks Back, Forward – Reading The Pictures.” Reading The Pictures. October 02, 2013. Accessed December 02, 2015. http://www.readingthepictures.org/2013/10/thoughts-on-afghan-girls-third-cover-as-national-geographic-looks-back-forward/.

[29] “Empire Review – Where Does Your Loyalty Lay? – Screen Sirens TV.” Screen Sirens TV. October 02, 2015. Accessed December 02, 2015. http://screensirenstv.com/empire-review-where-does-your-loyalty-lay/.

[30 ]Haskins, Justin. “CNBC Has Totally Discredited Itself Tonight with This Travesty of a Debate. The Questions Have Been Atrocious and Biased. #GOPDebate.” Twitter. October 28, 2015. Accessed December 02, 2015. https://twitter.com/TheNewRevere/status/659551198098386944?ref_src=twsrc%5Etfw.

[31] Simone, Mark. “The Big Winner of This Debate – FOX Business Network. CNBC Looking Too Biased, a Little Sleazy and Untrustworthy #GOPDebate #CNBCGOPDebate.” Twitter. October 28, 2015. Accessed December 02, 2015. https://twitter.com/MarkSimoneNY/status/659548475764420608?ref_src=twsrc%5Etfw.

[31] Poggi, Jeanine. “TV Ad Pricing Chart: ‘Sunday Night Football,’ ‘Empire’ Are Broadcast’s Most Expensive Ad Buys.” Advertising Age Media RSS. September 24, 2015. Accessed December 02, 2015. http://adage.com/article/media/ad-pricing-chart-sunday-night-football-empire-broadcasts-most-expensive-ad-buys/300516/.

Hulu

Posted on April 21, 2014 by Caroline Soss

By Caroline Soss

Photo courtesy of: [1] www.crunchbase.com

ADDRESS

12312 West Olympic Boulevard
Los Angeles, CA 90064 [2]

CONTACT

Phone (310) 570-4700
Website www.hulu.com
Twitter @hulu

PROFILE

Hulu is an over-the-top video service provider streaming on-demand programming from NBC, ABC, A&E, AMC, FOX, The CW, MTV and more.

Hulu offers advertisement-supported free programming with limited commercial interruption on its website Hulu.com. Regular advertisers include Johnson & Johnson, McDonald’s, Microsoft, GEICO and Target.

Photo courtesy of: [4] www.vulture.com

For a monthly fee of $7.99, Hulu Plus subscribers can stream unlimited premium and exclusive content from any Hulu+ enabled device. These devices include smart televisions, game consoles, smartphones/tablets and media players like Apple TV and Roku [3].

Hulu delivers over 70,400 hours of video from 514 different content partners [5]. Hulu streams popular TV shows such as FAMILY GUY, SCANDAL, THE VOICE, PARKS AND RECREATION, SATURDAY NIGHT LIVE, THE DAILY SHOW WITH JON STEWART [6] and more than 800 films from The Criterion Collection [7].

Photo courtesy of: [6] www.hulu.com

Hulu also produces its own original content like DEADBEAT, EAST LOS HIGH, THE AWESOMES and THE HOTWIVES OF ORLANDO [8].

Watch Hulu’s promo for their 2014 Originals here. Video courtesy of: [9] www.hulu.com.

Hulu.com was launched in 2008 as a joint venture between Comcast’s NBCUniversal and News Corporation [10]. Today, NBCUniversal, The Walt Disney Company’s Disney-ABC Television Group and 21st Century Fox’s Fox Broadcasting Company together own Hulu’s online subscription service [11].

As of February 2014, Hulu reported more than five million Hulu+ subscribers and thirty million monthly free service users [12] with over four billion videos streamed in 2013 [13].

KEY EXECUTIVES

CEO Mike Hopkins, photo courtesy of: [14] www.engadget.com

Last October, Hulu replaced its acting CEO with Mike Hopkins, former President of Distribution at Fox for five years [14]. Within weeks of joining the company, Hopkins hired Disney’s Elaine Paul as CFO [11]. In February 2014, Hopkins hired NBC’s Peter Naylor as SVP of Advertising Sales [13] and Sony’s Tiam Lim as Chief Technology Officer [12]. In March 2014, Disney’s Tim Connolly joined the company as Head of Distribution [15]. In April 2014, Warner Bros.’ Craig Erwich was hired as Hulu’s SVP and Head of Content [16].

FINANCIALS

Hulu is a privately held company and not required to publicly release its financial information. However, CEO Mike Hopkins reported Hulu earning one billion dollars in annual revenue at the end of last year [17]. In 2013, Hulu’s owners (Comcast, Disney and 21st Century Fox) also dropped offers to sell Hulu and instead invested $750 million dollars into the company [11].

Photo courtesy of: [18] www.techcrunch.com

FOCUS IN THE U.S.

In February 2014, Hulu sold its Japanese subsidiary to Tokyo-based Nippon Television Network Corporation. Since 2011, Hulu had streamed 13,000+ videos from fifty different American and European content providers to Japan. While Hulu will continue to make its content and brand available for use by Nippon TV as well as provide infrastructure service to the Japanese company, Hulu will focus on the U.S. rather than internationally [19].

MULTI-PLATFORM

Hulu aims to operate on all types of platforms with 50% of Hulu+ subscribers streaming solely on devices [17].

Photo courtesy of: [21] blog.hulu.com

In April 2014, Amazon.com launched Amazon Fire TV – the company’s new set-top box/game console hybrid positioned to replace media players like Apple TV, Roku and Xbox [20].

Amazon Fire TV streams not only Amazon’s own online video subscription service (Amazon Prime) but also partner on-demand services, including Hulu Plus. Hulu promises the “most enhanced and updated version of the Hulu Plus Living Room experience on Amazon Fire TV” [21]. Further, Amazon added Hulu Plus to the list of services available through voice search by speaking into the Fire TV remote – making Hulu even easier to utilize on this new platform [22].

NEW CONTENT

Hulu is continuing to grow its content library with both current season television and original programming [17].

Photo courtesy of: [23] blog.hulu.com

In April 2014, CEO Mike Hopkins announced Hulu will be exclusively streaming NBCUniversal-produced THE MINDY PROJECT and Golden Globe-winning comedy BROOKLYN NINE-NINE as well as popular series like KEEPING UP WITH THE KARDASHIANS and TOP CHEF. These high-in-demand hit programs will not be available to competitors Netflix or Amazon Prime, ultimately giving Hulu monopoly control over more content [23].

Hulu also recently acquired the rights to stream ELEMENTARY, the highly rated CBS drama starring Jonny Lee Miller and Lucy Liu [24], and popular CBS classics like THE BRADY BRUNCH and CHEERS.

Photo courtesy of: [25] blog.hulu.com

Hulu is expanding its library of popular TV shows from past decades [25]. This may be a tactic to keep fairly older viewers, who grew up with this content, entertained; 60% of Hulu subscribers fall between the ages of 18 and 49 years old with an average age of 39 [26].

Photo courtesy of: [26] www.hulu.com/advertising

However, the Nielsen Company will continue excluding broadband-only households, a large total of Hulu Plus viewership, in the ratings for the 2014-2015 television season [27].

ORIGINAL CONTENT

Hulu developed twenty original series in 2013 and plans to launch twenty more this year [28]. Hulu’s original shows THE AWESOMES, BEHIND THE MASK and THE WRONG MANS were among the top ten weekly shows watched on Hulu when they aired in 2013 and were all recently renewed for another season in 2014 [17].

New in 2014, Hulu’s original comedy series DEADBEAT, starring Tyler Labine, is receiving strong reviews from Variety, the New York Post and the Philadelphia Inquirer since its premiere [29]. All ten episodes of the show’s first season were uploaded to Hulu on April 9th, 2014, and only hours later DEADBEAT as dubbed “Hulu’s best show yet” [30].

Photo courtesy of: [29] www.hulu.com

DEADBEAT follows Kevin Pacalioglu (Tyler Labine), a lazy stoner who can see the dead and becomes a freelance medium to pay his rent, helping ghosts move on to the afterlife by competing in eating contests and proposition their ex-girlfriends.

Watch the DEADBEAT series trailer here. Video courtesy of: [31] www.hulu.com.

Critics, however, argue that Hulu being owned by television companies may explain why competitor Netflix is still spending so much more than Hulu on original programming [32].

TV EVERYWHERE

In the past year, Hulu has hired 260 new employees to complete a staff of more than 725 members with plans to continue growing the company [17].

As public interest in more convenient Internet TV Everywhere services grows, analysts predict subscribers may more easily authenticate their pay services through a social media account like Facebook or Twitter – a business tactic that may be in Hulu’s near future [33].

SOURCES

[1] Hulu CrunchBase Profile. CrunchBase. RT: 4/18/14

[2] Company Overview of Hulu, LLC. Bloomberg BusinessWeek. RT: 4/18/14

[3] Hulu – About. Hulu.com. RT: 4/18/14

[4] “Streaming Scorecard: Is Hulu Plus Still the TV King?” Vulture. RT: 4/19/14

[5] “Hulu Names Warner Bros. TV’s Craig Erwich Head of Content.” Variety. RT: 4/18/14

[6] Hulu Popular TV Shows. Hulu.com. RT: 4/20/14

[7] “‘The Great Beauty’ Debuts Only on Hulu Plus.” Blog.hulu.com. RT: 4/19/14

[8] “A New Year With New Hulu Originals.” Blog.hulu.com. RT: 4/19/14

[9] Hulu Promos 2014 Hulu Originals. Hulu.com. RT: 4/20/14

[10] “Hulu Opens to Public.” Hulu.com. RT: 4/18/14

[11] “Hulu Hires Disney’s Elaine Paul as CFO.” Variety. RT: 4/18/14

[12] “A World-Class Builder Joins the Hulu Ranks.” Blog.hulu.com. RT: 4/18/14

[13] “A Big Sales Win – Welcome Peter Naylor.” Blog.hulu.com RT: 4/18/14

[14] “Hulu officially announces its new CEO, former Fox exec Mike Hopkins.” Engadget. RT: 4/18/14

[15] “Hulu Hires Disney’s Tim Connolly as Head of Distribution.” Variety. RT: 4/18/14

[16] “Hulu Original Series Chief Departs Amid New Programming Push.” The Hollywood Reporter. RT: 4/18/14

[17] “A Strong 2013.” Blog.hulu.com. RT: 4/18/14

[18] “The Second Screen Becomes The First Screen: Hulu Says 50% Of Its 5M Subscribers Use Devices Exclusively.” TechCrunch. RT: 4/18/14

[19] “Hulu Says Sayonara, Sells Off Japanese Unit to Nippon TV.” TechCrunch. RT: 4/18/14

[20] “Amazon Fire TV review: the set-top that tries to do everything.” Engadget. RT: 4/19/14

[21] “Hulu Plus on Amazon Fire TV.” Blog.hulu.com. RT: 4/19/14

[22] “Amazon Fire TV’s voice search expands to cover Hulu Plus and Showtime, but not Netflix.” Engadget. RT: 4/19/14

[23] “We’re Flipping Out for NBCU Library Shows Only on Hulu Plus.” Blog.hulu.com. RT: 4/19/14

[24] “Hulu Plus Acquires Subscription Video on Demand Rights for Popular CBS Drama ‘ELEMENTARY.’” Business Wire. RT: 4/19/14

[25] “More CBS Shows Coming to a Hulu Plus Screen Near You.” Blog.hulu.com. RT: 4/19/14

[26] Hulu Advertising. Hulu.com. RT: 4/18/14

[27] “Nielsen Capitulates, Agrees to Withhold Broadband Households from Local Ratings – For Now.” MediaPost. RT: 4/19/14

[28] Hulu Exclusive Series. HuluMovies. RT: 4/20/14

[29] Deadbeat. Hulu.com. RT: 4/20/14

[30] “‘Deadbeat’ Is Hulu’s Best Show Yet.” Flavorwire. RT: 4/19/14

[31] Deadbeat Series Trailer. Hulu.com. RT: 4/21/14

[32] “Netflix has nothing to fear from Hulu’s sad little content expansion.” BGR. RT: 4/20/14

[33] “Hulu’s Original Content Strategy Continues to Progress Steadily.” Adweek. RT: 4/20/14

Hulu

Link

by Sarah Thaler

Hulu LLC
12312 West Olympic Boulevard
Los Angeles, CA 90064
Phone: (310)-571-4700
Fax: (310)-571-4701
www.hulu.com

Company Overview
Both a website and over-the-top subscription service, Hulu provides online video streaming of a wide variety of video that range anywhere from current hit television series, movies, and webisodes to behind the scenes footage and movie trailers from an array of networks. In it’s current standing, Hulu is only offered to residents of the United States and Japan; regions outside of these countries are blocked by an IP address location. The Hulu platform allows users to access content through internet-receiving devices such as popular gaming consoles like the “Wii” and “Xbox”. Internet-viable televisions, set-top boxes, tablets, and of course, the PC are also used to transmit content instantly. Hulu’s display presents content in a flash video format to ensure speedy streaming and high-quality resolution; selected media can be streamed in HD depending on the network providing the syndicated content. Web syndication services are also provided by Hulu to companies like Facebook, AOL and Comcast to keep users within reach of supported affiliates. Hulu was created in 2008 initially by Beth Comstock as a joint venture of NBCUniversal Television Group (Comcast), Fox Broadcasting Company (21st Century Fox) and Disney–ABC Television Group (The Walt Disney Company), and was partially funded by Providence Equity Partners. However, in October of 2012, Providence Equity Partners sold it’s ten-percent share of Hulu LLC and is no longer a part of its holdings. [1] [2]

Key Executives: [2]

Mike Hopkins [a]

Chief Executive Officer

Chadwick Ho [b]

Senior Vice President and General Counsel

Elaine Paul [c]

Chief Financial Officer

Jean-Paul Colaco [d]

Senior Vice President and General Manager of Advertising

Financials

Hulu’s ad-supported business model is portion of it’s revenue along with customer purchases of subscriptions to Hulu plus. Because Hulu is a private holding, quarterly financials are not reported or disclosed to the general public. However, former CEO Jason Kilar revealed the 2012 figures, along with the numbers Hulu has achieved in the past five years in a blog post that wrapped up the fiscal year to perhaps illustrate the stark progression in the company’s net value. In 2012, Hulu broke records generating a 65% increase from their 2011 numbers and grossing $695 million in revenue, an all-time high for the company. [3] [4]
[e]

The Hollywood Insider briefed Hulu’s 2012 financials as well and reported that:

“The Hulu Plus subscription product, which launched in November 2010, boasts 3 million paying subscribers today, more than twice what they were at the end of 2011.The service increased title offerings by 40 percent in 2012 to 60,000 TV episodes, 2,300 TV series and 50,000 hours of video on Hulu and Hulu Plus. Kilar also said Hulu spent more than $500 million to acquire content this year.”

Viewership and Programming
[e]

Viewership numbers of Hulu users are measured through the same rating companies that track other media-viewing platforms such as Neilson, Quantcast, and ComScore. According to their findings, viewership numbers are steadily decreasing despite their impressive revenue for the 2012 fiscal year dropping from 19 million viewers in December 2011 to 12 million in August 2012.

[f]

Hulu’s current content partners (NBC, ABC, Fox, Current TV, ION Television, USA Network, Bravo, Fuel TV, FX, NFL Network, Speed, Big Ten Network, Syfy, Sundance, E!, G4, Versus, A&E, Oxygen and online comedy sources such as Onion News Network) allow the company to distribute their content on the Hulu website while Hulu reaps (on average) thirty to fifty percent of the advertising revenue generated by the shows it distributes.

Watch Battlefield trailer here

Hulu does have a few of their own original content segments that air exclusively on their webisode-style platform. In 2011, the launch of their first series “The Morning After“, a satirical, comedic news show, on Hulu plus. This marked a moment in the company’s transition from a strictly content-distributing-only business model to one of both content distributing and producing. In January 2012, Hulu announced the release of their first scripted program “Battleground”, a political drama series shot in through a documentary style lens to air on the free Hulu platform to appeal to wider audience numbers. Also included in Hulu’s repertoire of original content are “The Fashion Fund”, a female-audience geared reality series where the winner of the show will receive $300,000 to start their career in the fashion industry, “Up To Speed” a historical travel series, and “A Day In the Life”a documentary series that follows a musician and producer.

^{In April of 2012, Hulu added four more shows to their list that they have promised to air in the next few years if funds and viewing numbers permit; We Got Next, The Awesomes, Don’t Quit Your Daydream, and Flow. Today, Hulu has joined forces with BBC to create a series that satisfies consumer craving for British humor and comedic thrill; “The Wrong Man” [5] [6]}

^{Watch The Wrong Man trailer here}

What’s Next?

[g]
Hulu continues to grapple with possible methods of surpassing it’s big-name competitors such as Netflix, Youtube, iTunes, and Amazon. To separate themselves from the rest, Hulu aims to keep their content on the cutting-edge and easily streamable for its users.

pay-TV bundles: The Wall Street Journal on November 12th 2013 posted an article discussing Hulu’s interest in offering subscribers pay-TV bundles. Hulu has recognized that binge watching has become a shameless trend in viewership. According to the journal article companies willing to participate and partner with Hulu in the projected route to pay-TV are Comcast Corp., Time Warner Cable Inc., Cox Communications Inc., AT&T Inc.,and Verizon Communications Inc. Hulu has also discussed arrangements with AT&T to bundle its Hulu Plus subscription service with their wireless broadband offerings. [7]
HuluPlus integration with iOs and Chromecast: On October 21st, 2013 Hulu announced on it’s official blog that HuluPlus will be adding iOS support for Google’s popular Chromecast device, which plugs into any HDTV to let users watch online videos from tablets, smartphones or computers. HuluPlus first came to Chromecast on iPad and Android. The HuluPlus app also allows users to browse content, pause shows and add episodes to a queue, while simultaneously “casting” it to a TV. The Hulu Plus integration with Chromecast will convert the app into a custom remote letting users control video on their Chromecast connected TVs, while allowing them to browse the Hulu Plus app directly from their iPhones as well. [8] [9]
[h]

Sources (written content)

[1] http://www.hulu.com/about

[2] http://www.crunchbase.com/company/hulu

[3] http://www.hollywoodreporter.com/news/hulu-ceo-jason-kilar-exit-408664

[4] http://blog.hulu.com/2013/01/04/some-news-to-share/

[5] http://www.bloomberg.com/news/2013-07-31/hulu-targets-binge-viewers-with-full-release-of-original-series.html

[6] http://www.huffingtonpost.com/2012/05/21/hulu-expands-original-content_n_1532718.html

[7] http://online.wsj.com/news/articles/SB10001424052702304644104579193833342811814

[8] http://blog.hulu.com/2013/10/21/hulu-plus-for-chromecast-live-on-iphone/

[9] gizmodo.com/hulu-is-coming-to-chromecast-987997861

Image Sourcing

[a] http://t0.gstatic.com/images?q=tbn:ANd9GcQe3GtayDsc6qVZlMRUZy4cFGzZKOGrU4teP0iXXbmnJp5bvt05YA

[b] http://www.crunchbase.com/person/chadwick-ho&h=250&w=166&sz=49&tbnid=lxWCbqjcOdKFdM:&tbnh=142&tbnw=94&prev=/search%3Fq%3Dchadwick%2Bho%2Bimage%26tbm%3Disch%26tbo%3Du&zoom=1&q=chadwick+ho+image&usg=__UcaWScc1ANZNgcTUZ8ZL3GOKLNQ=&docid=5D_TNAiT1nLo6M&sa=X&ei=EBWNUo-SH8W14AO31oHQDg&ved=0CC0Q9QEwAA

[c] http://www.thewrap.com/hulu-disney-elaine-paul-cfo

[d] http://adage.com/article/digital/hulu-ad-chief-jp-colaco-latest-depart-video-service/244501/

[e] http://blog.hulu.com/2013/01/04/some-news-to-share/

[f] http://appadvice.com/appnn/2012/05/hulu-rumor-what-is-this-1985

[g] http://www.huluvsnetflix.net/tag/netflix-vs-amazon-vs-hulu-plus/

[h] http://gizmodo.com/hulu-is-coming-to-chromecast-987997861

NewsCorp/Fox

Posted on April 5, 2013 by Adam Kloos Jr

by Adam Kloos

News Corporation

Fox Broadcasting Station

[1][2]

Contact Information [3]:

1211 Avenue of the Americas

New York, NY, 10036 United States

(212)-852-7000

http://www.newscorp.com

Key Executives [6]:

Rupert Murdoch, Chairman and CEO

[7]

Rupert Murdoch is the Chairman and Chief Executive Officer of News Corporation. He is very active within the company and continues to expand into new media outlets.

Jose Maria Anzar, President

[9]

Jose Maria Aznar is the president of News Corporation and former Prime Minister of Spain.

HRTS Kicks Off With "A Conversation With.. Chase Carey"

Chase Carey, President and COO

[10]

Chase Carey is the President and Chief Operating Officer of News Corporation.

Natalie Bancroft, Director

[11]

Natalie Bancroft is the Director of Newscorp. She is part of the Bancroft family that used to own the Dow Jones Media [5].

Gaude Lydia Paez, Vice President of Corporate Communications

[12]

Gaude Lydia Paez is the Vice President of Corporate Communications at FOX Broadcasting Company.

Overview:

News Corporation is a corporation made up of a large number of various media businesses. News Corporation has assets in film, magazine, newspapers, direct satellite television, news, cable broadcasting, cable programming, television programming and broadcast, as well as sports teams and social media [4]. The media conglomerate was created and is currently under control of Rupert Murdoch, who according to Forbes is the 26th most powerful person in the world and the 91st richest[5]. News Corporation currently operates on 5 continents that include North America, South America, Europe, Asia, and Australia [8]. Their main competitors include CBS, NBC/Comcast, and Disney. The FOX Broadcasting Company was launched in 1986 as a fourth broadcast station that has been largely successful in competing with the Big Three. It owns 27 different stations in the US and many more internationally. Throughout the early 2000s until 2012 FOX was the number one watched station by young adults, 18-49 [13].

History:

The history of News Corporation stretches back to 1952, when Rupert Murdoch inherited ‘The Adelaide News,’ a newspaper company his father owned. After returning from school to run the company, Murdoch greatly improved its profits. From there he acquired a number of other newspapers throughout Australia and New Zealand before eventually moving to the British market in the mid-60s. In 1973 he turned his attention to the US where he began buying up American newspaper publishers. In 1980 he announced the creation of News Corporation as a global holding company [4].

In 1985, News Corporation acquired 50% of TCF Holdings which was the parent company of 20th Century Fox. In 1986, 20th Century Fox launched FOX, an alternative to the already existing broadcast stations ABC, CBS, and NBC [14]. In the early 90s, FOX signed a contract with the NFL, giving them the rights to broadcast NFL games on Sundays. Today FOX continues to be the preferred station of youner adults with popular shows such as The Simpsons, American Idol, Glee, Family Guy, Bones, and The X Factor [15].

What They Are Doing Presently?

In 2011, News Corporation was caught in a huge phone-hacking scandal that involved the family of a murdered British school girl by News of the World. There were also accusations of phone-hackings of the London subway bombing victims, families of deceased British soldiers, and an FBI investigation of possible phone-hackings of 9/11 victims. As a result of this, Rupert Murdoch shut down publication of the magazine, News of the World in England and 12 people were arrested. This scandal also caused the company to withdraw a $12 billion bid for shares of British Sky Broadcasting [16]. The arrests and investigation continued into late 2012. http://www.youtube.com/watch?v=ZIZNXZVNk74

Apart from the scandal, News Corporation announced in 2012 that they plan to split into two publicly traded holding companies. One division would take care of all film and television assets including 20th Century Fox film studio, Fox Broadcasting Company, and Fox News. The other would have control over the company’s publishing division that includes The Times of London, The Wall Street Journal, and The New York Post. Rupert Murdoch would remain chairman of both companies while Chase Carey would remain Chief Operating Officer of the entertainment and media company [17].

What Are Their Plans For The Future?:

Disney and News Corp. are currently in negotiations over the video streaming service Hulu. Jason Kilar, the current CEO of Hulu is planning to leave his postion, and the interim CEO for now is senior vice-president Andy Forssell. Once News Corp. and Disney finalize their negotiations, a permanent CEO will be named to take over Hulu. There has been recent talk of both Disney and News Corp. planning to buy out each others stake in the company. Both companies admitted that Hulu was losing money due to the high costs of liscensing television shows and computer servers [18].

Fox Broadcasting Company is looking forward to “Fox Now,” a collection of apps for mobile devices. These apps allow audiences to view their favorite FOX shows and allow viewers to be more interactive with the content. “T-Commerce” is part of the “Fox Now” app that enables viewers to shop online while watching the show New Girl. The items from the show such as clothing and other paraphenelia would be available to audiences in real time [13].

Programming:

American Idol, 2002-present

[19]

American Idol has been a long running success on the Fox network. It first aired in 2002 and had been the number one watched show for eight consecutive seasons through 2011. The show is very interactive with the audience because the millions of viewers get to decide which contestants get to move on to the next round each week, before eventually choosing the winner [20].

The SImpsons, 1989-present

[21]

The Simpsons is the longest running prime-time animated comedy series in the history of television. Created by Matt Groening in 1989, it is currently in its 24th season. The show focuses on the lives of a dysfunctional lower class family in Springfield. The show is typically family friendly [22].

Family Guy, 1999-present

[23]

Family Guy was created by Seth McFarlanein 1999. Family Guy has remained a hit on Fox since that time and gained an undeniable cult following. Also focusing on the lives of a dysfuncitonal working class family, this show contains content for more mature audiences with it’s slapstick and often raunchy humor. The show is currently in its 11th season [22].

Financials:

By the end of 2012, News Corporation had assets that equaled out to $63 billion and saw a revenue of $34 billion, the highest it had ever been. This was up from 2011 by about $500 million. The increase in revenue can be attributed to its deals with Netflix and Amazon.com for its sitcoms and films [6]. Currently a share of News Corporation is $30.68 [24]. This is improved from exactly one year ago when a share was going for $23.18. Stockholders have been pleased with the strong growth over the past few years, especially the 2011-2012 fiscal year.

Works Cited

1. http://www.logok.org

2. http://www.zenithotimedia.blogspot.com

3. http://www.hoover.com

4. http://www.corporatewatch.org

5. http://www.forbes.com

6. http://www.newscorp.com

7. http://www.guardian.co.uk

8. http://www.nndb.com

9. http://www.en.mediamass.net

10. http://www.hollywoodreporter.com

11. http://www.nymag.com