YouTube

Posted on February 18, 2016 by Kyle Desiderio

Youtube Logo [1]

The Founders

Co-Founder: Chad Hurley [8]

Co-Founder: Steve Chen [9]

Co-Founder: Jawed Karim [10]

Current Key Executives

YouTube CEO: Susan Wojciki [2]

YouTube Chief Business Officer: Robert Kyncl [3]

YouTube Overview & History

Google Acquired YouTube in late 2006 [7]

YouTube is a worldwide video sharing company, which was launched in April 14, 2005 by three former PayPal employees [4]. Soon after their launch, Google purchased the company for $1.65 billion, making it the most expensive acquisition for Google at that time [5]. YouTube now operates as a subsidiary of Google. Since it’s launch, YouTube popularity has skyrocketed, serving as the premier destination to post videos, and creating a network of channels with a significantly easier barrier of entry compared to more established mediums. Youtube has positioned itself as a significant competitor to traditional media, with the coveted 18-49 year-old market accessing YouTube’s mobile site than any cable television network [6]. Many established networks and personalities now use YouTube as an extension to reach a much wider audience, such as The Ellen Show and The Tonight Show Starring Jimmy Fallon. With YouTube’s massive popularity, especially with the younger demographic, much of the company’s recent actions focus on profiting on their large user base.

Finances

Google's Stock plummeted after its Q1 Earnings Report [14]

Google’s Stock plummeted after its Q1 Earnings Report in mid April [14]

While Google is a publicly traded company, it is unclear what effect YouTube has on their stocks. Google has never released the earnings of YouTube and many have speculated that the web service has focused on building a strong user base rather than creating a profit [11]. Despite YouTube announcing it’s paid subscription plan, YouTube Red, a vast majority of YouTube’s revenue comes from advertisements, taking 45% of profits from every video allowing ads [12]. However, within the past few months, Google’s stock (now known as Alphabet, but still retaining the GOOG stock market tag) has fluctuated wildly especially with the April release of their First Quarter 2016 results, reporting a disappointing net income of $5.25 billion [13]. These earnings were more than $310 million less than average expectations, causing nearly a 5% drop in stock within 24 hours of the earnings release. Much of this can be attributed to spending that increased nearly 27%, focusing on improving YouTube’s servers and content acquisition for YouTube Red that was released in February 2016 [14]. While these numbers might be disappointing, the company seems to be doubling-down on its approach to attract viewers now, and worry about profits later, and it does seem unlikely that this will have a lasting effect on Google’s entire stock.

YouTube Red

YouTube Red, announced in late 2015, was the company’s attempt to launch into the paid subscription market. For $9.99/month users are able to view videos without advertisements, download videos, receive a free subscription to Google Music, and gain exclusive content [15]. While there was some controversy, YouTube released the first round of their exclusive content, to very mixed results, in February 10, 2016.

A Trip To Unicorn Island

Lilly Singh stars in YouTube’s first documentary [31]

YouTube Red’s first documentary, A Trip to Unicorn Island focuses on YouTube star Lily Singh and is produced by Astronauts Wanted. The piece focuses on Singh, holder of the YouTube account ||SuperWoman|| with more than 8 million subscribers, during her first worldwide tour [16]. The documentary is clearly targeted at her tween fanbase as she delves into her struggle with depression and preaches self-acceptance. However, mainstream media has given the piece little to no attention and currently holds a 4.2 rating on IMDb [17].

Dance Camp

Taking from the success of made-for-tv Disney films such as High School Musical, Dance Camp is a teen musical featuring songs created by YouTubers themselves [18]. Similarly to A Trip to Unicorn Island, YouTube’s first foray into the musical world has received essentially no professional press, as has user reviews hovering around 3.5 [19].

Scare PewDiePie

Scare PewDiePie features YouTube’s most subscribed user [32]

This web series centers the most subscribed YouTuber, Felix Kjellberg, otherwise known as PewDiePie, as he navigates different sets inspired off popular horror video games. The show format mimics what made his channel so popular; commentating and screaming the more terrified he becomes. His name popularity seems to have garnered some of the most press as well, with episode seven offered to the public for free amassing nearly 24 million views [20].

Lazer Team

Lazer Team, created by Rooster Teeth, is the most traditional offering in YouTube Red’s launch. [33]

The most “traditional” offering of YouTube Red is Rooster Teeth‘s Lazer Team, which prior to appearing on Red’s lineup received an actual theatrical release in late January [21]. The film created notoriety in the Summer of 2014 when it received nearly $2.5 million in a crowdfunding campaign on Indiegogo [22]. The internet company Rooster Teeth has had a very close relationship with YouTube over the company’s life cycle, so it isn’t surprising that the sci-fi movie was brought to YouTube instead of a more traditional physical DVD release. The movie also brings some credibility to the subscription service, since it is the only content to receive enough professional reviews to warrant a Metacritic score, receiving “mixed or average reviews” with a 42% [23].

The Future

While YouTube Red’s offerings have received very mixed critical reception, the company has plans to release much more content within 2016. This new content seems to branch out into new demographics, while still maintaining headlining YouTube stars such as Bad Internet written by College Humor and reality show Prank Academy starring PrankVsPrank, which was just began releasing episodes in April [24]. Much of this content targets YouTube’s very young demographic, and while it might attract viewers, it still remains to be seen if they have the capital to spend $10 every month for YouTube Red, especially when Netflix and Hulu‘s offerings seem to be much more well-received.

Live and 360 Video

YouTube Gaming was launched to directly combat video game live-streaming from Twitch.tv [34]

Despite the fact that YouTube has had a chokehold in streaming archived video, the company has fallen behind in the live-streaming market. Streaming services such as Twitch, Periscope, and even Facebook Live might not necessarily have the numbers that YouTube does, but it has left YouTube with a significantly smaller portion of that market. To combat this, YouTube released YouTube Gaming in August 2015 to combat Twitch, and continues to expand into the live video world [25]. According to a report by VentureBeat, Google might soon be entering the mobile market as well with an app called YouTube Connect, which would directly combat the popularity of Periscope [26]. YouTube was also the host of the first live-streamed event in the 2016 election cycle, with stars interviewing candidates live onto the website [27].

On April 18, YouTube also announced that it would combine live streaming with some of its newest technology: 360 degree video [28]. The company also announced that it would immediately begin to introduce spatial sound recognition into it’s 360 video, creating a more immersive sound experience. The effect of this announcement was released to the public during Coachella 2016, where artists such as Matt & Kim and Open the Gates was live-streamed to the public with 360 degree video [29].

As the cost of producing 360 degree-quality videos has reduced in price, YouTube has put capable cameras in all of their creative studios, allowing use for all YouTube content creators [30]. While the effects of this announcement are already being felt, this could also have massive implications for the virtual reality world, where live-streaming has never been compatible with the new technology, but now could be when paired with Google’s own Google Cardboard VR device.

Works Cited

[1] YouTube Logo. Digital image. YouTube. Google, n.d. Web.

[2] Susan Wojciki. Digital image. Twitter. Twitter, n.d. Web.

[3] Robert Kyncl. Digital image. Twitter. Twitter, n.d. Web.

[4] Hopkins, Jim. “Surprise! There’s a Third YouTube Co-founder.” USA Today. N.p., 11 Oct. 2006. Web. 25 Apr. 2016.

[5] Associated Press. “Google Buys YouTube for $1.65 Billion.” NBC News. N.p., 10 Oct. 2006. Web. 25 Apr. 2016.

[6] Google. “YouTube Statistics.” YouTube. YouTube, n.d. Web. 25 Apr. 2016.

[7] Google Logo. Digital image. Crunch Base, n.d. Web.

[8] Chad Hurley. Digital image. Bio.com. A&E Networks Television, n.d. Web.

[9] Steve Chen. Digital image. Bio.com. A&E Networks Television, n.d. Web.

[10] Jawed Karim. Digital image. Wikipedia. Wikipedia, n.d. Web.

[11] Oreskovic, Alexei. “How Much Money Does YouTube Make? Don’t Ask the New CFO.” Business Insider. Business Insider, Inc, 16 July 2015. Web. 25 Apr. 2016.

[12] Edwards, Jim. “The Biggest Stars on YouTube Make Huge Incomes … Yet They Can’t Keep the Vast Majority of It.” Business Insider. Business Insider, Inc, 03 Aug. 2015. Web. 25 Apr. 2016.

[13] “Alphabet Investor Relations.” Alphabet Investor Relations. Alphabet, Inc., 21 Apr. 2016. Web. 25 Apr. 2016.

[14] Owens, Jeremy. “Google’s Big Plans for YouTube and Cloud Lead to Big Spending.” MarketWatch. N.p., 22 Apr. 2016. Web. 25 Apr. 2016

[15] Google. “YouTube Red.” YouTube. YouTube, n.d. Web. 25 Apr. 2016.

[16] Lenker, Margert. “YouTube Fans See a Different Side of Lilly Singh in YouTube Red’s ‘A Trip to Unicorn Island’.” Variety. N.p., 11 Feb. 2016. Web. 25 Apr. 2016.

[17] “A Trip To Unicorn Island (2016).” IMDb. IMDb.com, n.d. Web. 25 Apr. 2016.

[18] Spangler, Todd. “‘Dance Camp’: YouTube’s First Movie Has More Adult Themes Than Disney Musicals.” Variety. N.p., 12 Oct. 2015. Web. 25 Apr. 2016.

[19]”Dance Camp (2016)” IMDb. IMDb.com, n.d. Web. 25 Apr. 2016.

[20] PewDiePie. “LEVEL 7 | I’M NOT CRAZY (OUTLAST IRL GAMEPLAY).“YouTube. YouTube, 10 Feb. 2016. Web. 25 Apr. 2016.

[21] Brouwer, Bree. “Rooster Teeth To Release ‘Lazer Team’ In Theaters, On YouTube Red On January 27 – Tubefilter.” Tubefilter. N.p., 15 Dec. 2015. Web. 25 Apr. 2016.

[22] “Lazer Team by Rooster Teeth.” Indiegogo. N.p., n.d. Web. 25 Apr. 2016.

[23] “Lazer Team.” Metacritic. N.p., n.d. Web. 25 Apr. 2016.

[24] “Get Your Popcorn Ready! Our First YouTube Red Originals Are Now Available.” Official YouTube Blog. YouTube, 10 Feb. 2016. Web. 25 Apr. 2016.l

[25] Sarkar, Samit. “YouTube Gaming Launches Aug. 26 with Website and Mobile Apps.” Polygon. N.p., 25 Aug. 2015. Web. 25 Apr. 2016.

[26] Yeung, Ken. “Google Is Building YouTube Connect, a Livestreaming App to Take On Periscope.” VentureBeat. N.p., 23 Mar. 2016. Web. 25 Apr. 2016.

[27] “YouTube Creators Live From Tomorrow’s #DemDebate.” Official YouTube Blog. Google, 16 Jan. 2016. Web. 25 Apr. 2016.

[28] “One Step Closer to Reality: Introducing 360-degree Live Streaming and Spatial Audio on YouTube.” Official YouTube Blog. Google, 18 Apr. 2016. Web. 25 Apr. 2016.

[29] Philips, Amy, and Noah Yoo. “YouTube Launching 360-Degree Live Streams With Coachella 2016.” Pitchfork. N.p., 16 Apr. 2016. Web. 25 Apr. 2016.

[30] Popper, Ben. “YouTube Introduces Live 360 Video, the Gateway Drug to Virtual Reality.” The Verge. N.p., 18 Apr. 2016. Web. 25 Apr. 2016.

[31] A Trip To Unicorn Island Poster. Digital image. Punjab2000. N.p., 12 Feb. 2016. Web. 25 Apr. 2016.

[32] Scare PewDiePie. Digital image. IMDb. N.p., 10 Feb. 2016. Web.

[33] Lazer Team. Digital image. IMDb. N.p., 10 Feb. 2016. Web.

[34] YouTube Gaming Logo. Digital image. PC Advisor. N.p., n.d. Web.

YouTube

Link

Emma Lux

Source: YouTube, YouTube logo [1]

HISTORY

YouTube is a video streaming company that was launched in May of 2005 [2]. The company is a website that allows people all around the world to watch and share videos. They have sports videos, music videos, gaming videos, live streaming, and so much more [3]. YouTube has been utilized by individuals and by large companies as a platform to distribute content. YouTube currently has more than 1 billion users and 300 hours of video are uploaded to YouTube every minute. Until recently, YouTube made a majority of its money through advertising before and during the videos on the site. In 2006, Google bought YouTube for 1.65 billion dollars [4]. Under the deal, YouTube was able to remain an independently operated entity and a separate brand. The original founders of YouTube were Chad Hurley, Steve Chen and Jawed Karim who were all early employees of PayPal [2]. The current CEO of YouTube is Susan Wojcicki, but Chad Hurley, one of the original founders, still serves as an advisor [5]. YouTube has opened up channels of communication and allowed for an easier way to distribute media more directly to the public.

KEY EXECUTIVES

Source: Susan Wojcicki Twitter, Susan Wojcicki – CEO, YouTube [6]

Source: Robert Kyncl Twitter, Robert Kyncl – Chief Business Officer, YouTube [7]

Source: Politic365, Chad Hurley – Founder and Advisor, YouTube [8]

FINANCIALS

Source: Behance, Google Logo 2015 [11]

As a company, YouTube’s financials have been protected by their parent company, Google. There has been wide speculation about whether YouTube actually makes a profit. In 2014 an anonymous Wall Street Journal source reported YouTube’s revenue for the year at roughly $4 billion and profit at break even [9]. YouTube was a large investment for Google. It has been estimated that it won’t be long before YouTube makes up to 10% of Google’s total revenues [10]. During Google’s Q2 2015 conference call, the new CFO, Ruth Porat, was evasive regarding questions to clarify YouTube’s financials. Porat did not share YouTube’s financials because she felt it could put the company at a competitive disadvantage. Colin Gillis, an analyst for BGC Partners, believes that Google is now in the stages of refining and preparing YouTube’s financial performance so when they do finally reveal those numbers, Wall Street will be pleasantly surprised [9].

YOUTUBE RED

Source: The Wrap, YouTube Red Logo [13]

On October 28th, 2015 YouTube launched its long-discussed paid subscription service, YouTube Red. The service will cost $9.99 a month and have ad-free versions of YouTube videos. There has been speculation about a service like this coming for a long time because of the financial issues that YouTube is faced with. YouTube has all the factors for success, but reportedly only breaks even with their revenue. This new service will allow subscribers of YouTube Red to save YouTube videos for offline play, listen to videos in the background while browsing other mobile apps and watch all YouTube videos without ads. YouTube stars like PewDiePie, Lilly Singh and the Fine Brothers will be creating videos that are exclusive to this new program. Music is also a large component of YouTube Red.

Source: Connect Socialyte, Collage of YouTube’s Top Creators [14]

The service will be providing access to Google Play Music and a new app called YouTube Music, which offers a personalized playlist based on a starting song or artist, this style is very similar to Pandora. YouTube Red is charging prices very similar to potential competitors like Netflix, Amazon Prime Instant Video and Hulu [12]. YouTube also announced that they would be shutting down their Music Key beta, just a year after launching. Music Key was YouTube’s first attempt at a subscription service and offered users full album streams and offline listening for $7.99 a month. The service also included access to Google Play Music. Music Key was not successful, and never made its way out of beta. YouTube Red is the company’s second attempt to overcome the issues that were evident in Music Key’s model and break through any streaming service barriers [15].

Source: TechCrunch, ESPN Pulling Videos From YouTube due to Red [16]

YouTube Red contains a large amount of promise to fix YouTube’s financial woes, but there has been controversy over how YouTube has gotten creators to agree to be a part of the service. YouTube has stated that 99% of creators have signed on with the Red deal but has also been accused of giving creators no choice, either getting on board with the service or having their videos removed from the site. ESPN has had the most public battle with YouTube over the service. With rights issues surrounding their content, ESPN had to pull almost all of their videos from YouTube. Eleven of ESPN’s thirteen YouTube Channels were impacted and had their content pulled from the site [16].

YOUTUBE’S MOMENTUM & FUTURE

Even with the issues facing YouTube and the fallout coming from YouTube Red, the company’s future seems bright. YouTube now reaches more 18-49 year olds than any

Source: BN1 Magazine, Vevo Logo 2015 [18]

single U.S. cable network and the average YouTube mobile session is 40 minutes. The number of hours people spend watching videos is also up 60%, which the fastest growth YouTube has experienced in 2 years [17]. Ever since YouTube officially became “mainstream” in 2009 with Congress and The Vatican launching their respective YouTube channels, the momentum in pop culture has only increased. YouTube launched Vevo, a music video channel, then announced that movies could be rented from YouTube starting in January 2010. As YouTube gained notoriety projects were launched on the site such as the It Gets Better project and Kony 2012. YouTube has pushed the importance of

Source: It Gets Better Project, It Gets Better Project Logo [19]

original content and been revolutionary in the likes of live-streaming. YouTube was the first company to show a live-stream of the 2012 Olympics. YouTube has pushed the boundaries and the strides can only point to a successful future [2]. YouTube has big plans to stay ahead of everyone else in the field, and to turn their large audience numbers into real, tangible profit i.e. YouTube Red. One of YouTube’s other big projects for the future is to provide YouTube access to anyone, anywhere. No matter what kind of connection, they want YouTube and its content to be streamed everywhere. YouTube has worked very hard to improve their tech. To continue improving it, YouTube has built new codecs, participated in developing new versions of HTML, and

Source: Buzzfeed, YouTube Rainbow Logo Celebrating Marriage Equality [20]

worked narrowly and closely with internet providers to make sure people are getting the best picture possible. These upgrades will never stop for YouTube, because this is what it takes to stay ahead and that has always been one of their biggest priorities. One of YouTube’s other resolutions as it moves to the future is a greater focus on “creators” rather than the one hit viral wonders that helped give YouTube its notoriety. These creators have built large fan bases and are in large part to thank for the increased viewership and subscriptions which is what is making YouTube so successful. These creators are also crucial to make sure that YouTube Red is successful, exclusive content on the service from these creators will only draw more fans to pay for the service [21].

SOURCES

[1] YouTube Logo. YouTube. Retrieved: November 29th 2015.

[2] Dickey, Megan. (February 15th, 2013). The 22 Key Turning Points In The History Of YouTube. Business Insider. Retrieved: December 1st 2015.

[3] YouTube Channels. YouTube. Retrieved: November 29th 2015.

[4] La Monica, Paul. (October 9th 2006). Google to buy YouTube for $1.65 billion. CNN Money. Retrieved: November 29th 2015.

[5] Kioskea. (October 29th 2010). Hurley stepping down as YouTube chief executive. CCM. Retrieved: November 29th 2015.

[6] Susan Wojcicki. Twitter. Retrieved: November 29th 2015.

[7] Robert Kyncl. Twitter. Retrieved: December 1st 2015.

[8] Barnette, E.R. (2015). Chad Hurley. Politic365. Retrieved: November 29th 2015.

[9] Oreskovic, Alexei. (July 16th 2015). How much money does YouTube make? Don’t ask the new CFO. Business Insider. Retrieved: December 1st 2015.

[10] Brugger, Tim. (September 9th 2014). Alright Google, Inc, What’s YouTube Really Worth? The Motley Fool. Retrieved: December 1st 2015.

[11] Google Logo. Google. Retrieved: December 1st 2015.

[12] Luckerson, Victor. (October 21st 2015). You Can Now Pay to Watch YouTube Without Ads. Time. Retrieved: October 25th 2015.

[13] YouTube Red Logo. The Wrap. Retrieved: December 1st 2015.

[14] YouTube Creator Collage. Connect Socialyte. Retrieved: December 1st 2015.

[15] Connolly, Amanda. (October 24th 2015). YouTube’s Music Key beta will end next month, leaving non-US users in the lurch. The Next Web. Retrieved: October 25th 2015.

[16] Perez, Sarah. (October 23rd 2015). YouTube Red Deal Forces ESPN To Pull Its Videos From YouTube. TechCrunch. Retrieved: October 25th 2015.

[17] YouTube Statistics. YouTube. Retrieved: December 1st, 2015.

[18] Vevo Logo. BN1 Magazine. Retrieved: December 1st, 2015.

[19] It Gets Better Project Logo. It Gets Better. Retrieved: December 1st, 2015.

[20] YouTube Rainbow Logo. BuzzFeed. Retrieved: December 1st, 2015.

[21] Pierce, David. (May 12th 2015). YouTube’s Plans for 10 More Years of Video Domination. Wired. Retrieved: December 1st, 2015.

Yahoo!

Posted on September 30, 2015 by Rebecca Baruch

Rebecca Baruch

: Source: Bizjournals, Yahoo! Logo [20]

“We make the
world’s daily habits inspiring
and entertaining”

– Yahoo! Inc. [26]

Source: Yahoo!, CEO, Marissa Mayer [21]

YAHOO! INC.~ WHO WE ARE

Yahoo! Inc. is a technology company that provides a variety of services for its online users. It was founded by Stanford University graduates and classmates, Jerry Yang and David Filo in 1994. It became incorporated later in 1995. A year later, in April 1996, it became a publicly traded company [1]. Since then Filo has stayed on as one of the company’s key executives, returning to its Board of Directors in 2014 [2].

Its current CEO, Marissa Mayer, who stepped into the position in 2012, worked previously at Google as one of its executives and helped develop many of its popular services like Google Maps and Gmail. She is the sixth person to take over the position of Yahoo! Inc.’s CEO since 2007 [3].

A majority of Yahoo! Inc.’s profits are gained not through subscriptions or payments from its users but rather through selling advertisement space on its various websites [4].

Source: Youtube, Yahoo! Commercial [29]

Yahoo! Inc.’s international presence reaches users in over fifty countries worldwide. Some of their main services include Yahoo! Search, an Internet search engine to help navigate users through online data and websites. It also has original and partnered content on services like Yahoo! News, Yahoo! Finance and Yahoo! TV [5].

Source: Flickr, Flickr Logo [22] Source: Tumblr, Tumblr Logo [23]

It also acquires smaller online enterprises in order to boost their research and reach on the ever-growing web. Back in June 2013 the company bought the popular blog website, Tumblr for $1.1 billion [6]. Yahoo! Inc. also has had, Flickr, the popular photo-managing site since 2005 [7]. These types of acquisitions were not only meant to increase profits, but to also understand the mindset and lifestyle of their users [6].

YAHOO! INC.~ Financials

This past third-quarter revealed that Yahoo! Inc.’s revenue was $1.23 billion. Last year’s quarter the company accumulated $1.15 billion in revenue [8]. Despite the increase in revenue, the company did not reach expected targets as they were predicted to make $1.26 billion in revenue this quarter. As well, rather than reaching $0.17 per share, the company ended up being valued at less than $0.10 per share. Yahoo! Inc.’s underperformance this quarter is disappointing to its potential investors and current stakeholders [9].

Source: Alibaba, Alibaba Logo [24]

Yahoo! Inc. holds a 15% stake in Alibaba Group Holding Ltd., which is an e-commerce company that provides services such as an online shopping search engine and electronic payments for businesses and customers. Alilbaba Group Holding Ltd.’s stock value has dropped 38.7% this past year. Yahoo! Inc. came up with a recovery plan to sell shares from their investment, but that will unlikely be implemented. Recently, the IRS rejected a deal Yahoo! Inc. was planning on making that would spin-off 384 million shares [10].

Source: Google, Google Logo [25]

Yahoo! Inc. struck up a deal with Google this past October that will last until 2018. Google will be providing Yahoo! Inc. with search advertisements. Google will then give Yahoo! Inc. a percentage of the revenue earned. Google will also disclose web search results and other data from users to Yahoo! Inc. to benefit its market research [11]. This information can be accessed from a variety of devices including, but not limited to, tablets, laptops and desktop computers. This non-exclusive deal still allows Yahoo! Inc. to work with other companies such as Microsoft, who they have worked with in the past. This deal will hopefully boost the company’s profits and help it have a greater understanding of its users [12].

YAHOO! INC.~ Leadership

Source: Business Insider, Marissa Mayer [27]

Much of Yahoo! Inc.’s financial difficulties have been attributed to the leadership style of the company. Its latest CEO, Marissa Mayer, has been suffering from a lot of criticism. This new CEO came aboard, knowing that she would have to fix a company that was dealing with a problematic system. She is seen as an inspirational figure for women in a predominately male dominated industry [13]. Over the years Mayer has come under fire for controversial policies and personal decisions. Overall, she uses her knowledge of the business, is the youngest CEO in history to run a Fortune 500 company and has a youthful perspective she uses to try and turn around Yahoo! Inc. in all of its failing sectors [14].

Source: CNN, Marissa Mayer [14]

Mayer’s decisions have not benefited Yahoo! Inc. in the way that she intentioned them to. With Tumblr, Flicker and other acquisitions not making the promising profits that they were thought to have and the Alibaba deal being halted by the IRS, bringing Yahoo! Inc. out from its financial distress, does not seem to be a reality [15].

Although the deal with Google has potential to bring both greater profits and user data to Yahoo! Inc. the benefits of that deal will not be seen for many years to come. Investors are asking for Mayer to either resign or to be ousted from the company altogether. In her near four years as CEO, Mayer has spent around $7 billion in acquisitions and has been unable to turn a profit from those investments. For this reason and others many question her leadership skills and whether she can bring the company together. Mayer may soon be fired by Yahoo! Inc.’s Board of Directors [15].

Mayer herself disagrees with the investors’ and the public’s view of a failing company. Mayer believes that the new initiatives she has put in place will soon pay off and bring the company back to its original days of success. Mayer is only one of half a dozen CEOs who have come and gone in the past decade at Yahoo! Inc. [15]. The company has also had executives leave as well, like the loss of their Marketing Chief to STX Entertainment, so it would be no surprise to see Mayer take her exit [16]. This type of shake up in the hierarchal system may be one of the reasons that Yahoo! Inc. is having issues with its services and ability to make a profit, because of its lack of strong and consistent leadership.

YAHOO! INC.~ The future

Source: Vserv, Yahoo! Logo [28]

Overall, Yahoo! Inc. has gone from a search engine focused company to one focusing on its media presence. This has been done unsuccessfully and for this reason its board will be meeting several times the first week of December of 2015 in order to make some executive decisions about leadership and what the future of Yahoo! Inc. looks like as a company [17].

Yahoo! Inc.’s constant replacement of CEOs has rocked the company’s structure and efficiency. It needs a new strategic business plan in order to stay competitive in its markets. Since the Alibaba deal went south, there is going to be a last effort to boost stock value of Yahoo! Inc. by potentially selling the company’s core assets. Considering that Yahoo! Inc. shares have gone down 35%, this seems like a strategically intelligent move [18].

After rumors of this potential sale circulated through investors and outside parties, Yahoo! Inc.’s stock value boosted by 5.6%, showing that the public views this sale as a potential solution to the company’s problems [19].

The future of Yahoo! Inc. is unclear, both in leadership and in its financial state. Despite this, it is not a lost cause, it has the potential for growth and greater success.

Sources

[1] Yahoo! Inc. Success Story. Success Story. Retrieved: November 28th 2015.

[2] Musil, Steven. (April 16th 2014). Yahoo co-founder David Filo nominated to return to board. CNET. Retrieved: November 29th 2015.

[3] Efrati, Amir & Letzing John. (July 17th 2012). Google’s Mayer Takes Over as Yahoo Chief. The Wall Street Journal. Retrieved: November 28th 2015.

[4] Peterson, Tim. (October 21st 2014). Yahoo Now Makes More Money From Search Ads Than Banners. Adage. Retrieved: December 1st 2015.

[5] Products and Services. Yahoo!. Retrieved: November 12th 2015.

[6] Isidore, Chris. (May 20th 2013). Yahoo buys Tumblr, promises to not ‘screw it up’. CNN Money. Retrieved: November 29th 2015.

[7] Geron, Tomio. (August 2013). A Look Back At Yahoo’s Flickr Acquisition For Lessons Today. Tech Crunch. Retrieved: November 29th 2015.

[8] (October 20th 2015). Investor Relations. Yahoo!. Retrieved: October 22nd 2015.

[9] Pramuk, Jacob. (October 20th 2015). Yahoo cuts Q4 guidance after earnings miss. CNBC. Retrieved: October 22nd 2015.

[10] Cornell, Joe. (October 1st 2015). Yahoo’s Alibaba Spin-Off On Track. Forbes. Retrieved: November 29th 2015.

[11] Riley, Duncan. (October 21st 2015). Back to the future: Yahoo returns to Google’s loving embrace with new search and ad deal. Silicon Angle. Retrieved: December 1st 2015.

[12] Rosoff, Matt. (October 20th 2015). Yahoo has signed a deal with Google to provide search ads. Business Insider. Retrieved: November 29th 2015.

[13] Gustin, Sam. (July 18th 2012). The Ten Most Influential Women in Technology. Time. Retrieved: December 1st 2015.

[14] La Monica, Paul R. (October 21st 2015). Marissa Mayer STILL hasn’t fixed Yahoo. CNN Money. Retrieved: December 1st 2015.

[15] (November 27th 2015). For Yahoo CEO Marissa Mayer, the clock is ticking. CBS Money Watch. Retrieved: November 28th 2015.

[16] Jones, Dow. (September 11 2015). Yahoo Marketing Chief to Join STX Entertainment. Nasdaq. Retrieved: November 29th 2015.

[17] Poletti, Therese. (December 1st 2015). Selling Yahoo’s core business would be complicated. Market Watch. Retrieved: December 1st 2015.

[18] Goldman, David. (December 1st 2015). Yahoo could be looking for a buyer. CNN Money. Retrieved: December 1st 2015.

[19] (December 1st 2015). Yahoo shares spike on report company may sell core assets. CNBC. Retrieved: December 1st 2015.

[20] Yahoo! Logo. Biz Journal. Retrieved: December 1st 2015.

[21] Yahoo! Executive Team. Yahoo!. Retrieved: December 1st 2015.

[22] Flickr Logo. Flickr. Retrieved: December 1st 2015.

[23] Tumblr Logo. Tumblr. Retrieved: December 1st 2015.

[24] Alibaba Logo. Alibaba. Retrieved: December 1st 2015.

[25] Google Logo. Google. Retrieved: December 1st 2015.

[26] Yahoo! Quote. Yahoo!. Retrieved: November 29th 2015.

[27] Marissa Mayer Photo. Business Insider. Retrieved: December 1st 2015.

[28] Yahoo! Logo. Vserv. Retrieved: December 1st 2015.

[29] Yahoo! Commercial. Youtube. Retrieved: December 1st 2015.

YouTube

Image

By Sean Mowry (scmowry)

[1]

Youtube LLC
901 Cherry Ave
San Bruno, CA
94066
(650) 253-0000

Key Executives [2]

Larry Page CEO and Co-Founder

Eric E. Schmidt Executive Chairman

Susan Wojcicki Senior Vice President, YouTube

History

In 2005 three PayPal employees, Chad Hurley, Steve Chen, and Jawed Karim, started up YouTube as a video-sharing site. By the end of the first year, the site had 200,000 registered users and showed more than 2 million videos a day [3]. In 2006, Google bought YouTube for 1.65 billion dollars despite copyright concerns from media corporations at the time. Google then decided to reach out and partner with the Universal Music Group, CBS Corp., Sony, and BMG Music Entertainment [4]. Now, more than 1 billion unique users visit YouTube each month and over 6 billion hours of video are watched every month on YouTube. Each minute, 100 hours of content is uploaded to YouTube and according to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network. The website is a global powerhouse, with 80% of YouTube traffic coming from outside the US [5].

[18]

Finances

Google Inc. reported consolidated revenues of $16.52 billion for the third quarter, ending September 30, which is an increase of 20% compared with the third quarter report from 2013. $9.55 billion, or 58% of this revenue is from outside the United States. Net income for the third quarter is $2.81 billion, which is down from $2.97 billion in 2013. This is also lower than the second quarter net income of $3.42 billion [6]. As of 11/30/2014, Google’s stock is $541.83 [7].

[19]

Subscriptions

YouTube is continuing to roll out two new subscription services this year. The first is a wave of paid subscription channels, like those offered for free now, but without advertising. This was launched in 2013 but the website is aggressively expanding the number of channels this year. They now offer 238 channels, like NorthwoodsLeague, which is a summer baseball league comprised of top North American College players [8]. With more video online, and most of that online video is coming from YouTube, the website predicts that there will be a sizable share of the audience who would rather pay to watch the content than sit through advertising. The project is a means of offering more options, and it also follows the subscription models of Netflix or Hulu, but at a more specific scale so that the site can operate effectively the same as before the rollout [9][10].

[20]

The second subscription service launched this year is that of Music Key, which is a program that allows users to watch music videos without ads while also giving them the option to download the content onto their devices for offline listening and viewing. The mobile devices will also be able to continue playing music in the background when they switch to other programs. In addition to album tracks, Music Key offers downloads of concert recordings, remixes, unreleased rarities and cover versions recorded by others. While YouTube hails itself as “the biggest music service on the planet” it is desperately lagging behind Spotify’s 12.5 million paying subscribers [11].

In July of 2014, Google also acquired Songza, a music streaming service that specializes in offering playlists made by people that are advertised for listening at any given time or during any given mood that you want. Songza is still running as a separate service, but Google and YouTube are looking to apply the company’s expertise to their products like Google Play or Music Key [12].

In other news, YouTube now allows users to upload video in 60 frames per second, where before they were capped at 30 frames per second [13].

East Coast Presence

YouTube is a west coast, online company, but now it has recently opened up YouTube Space New York, a studio in Manhattan that is available to any channel that has more than 5,000 subscribers and is part of the Partner Program in which ads are hosted and revenue is shared. The studios are a way of giving content creators more means of making an effective product and expanding their audience while also giving the company a footing in the diverse media landscape of New York City. Since the studios opened in other cities like London, Los Angeles, and Tokyo two years ago, more than 30,00 people have attended 450 workshops and created 6,000 videos that were seen for 47 million hours [14][15].

[21]

Another bonus to this is that it brings the company within proximity of Madison Ave, and they have been touring the studios with advertising executives to offer them an opportunity to collaborate with creators. So a company like Maybelline could use BrandLab to host a day in which creators who focus in beauty could collaborate with them. Many of these channels offer audiences numbers that would leave traditional players envious, but advertisers continue to put a low cost on these audiences. The company hopes to change that mentality [14].

Competition From Facebook

[22]

In early November 2014, a John Lewis Christmas Ad stormed social media. The video was shared 200,000 times within the first 24 hours, and most of this was on Facebook. While that might be good for the department store, Facebook stole 40% of the online audience for the video, which would have previously belonged exclusively to YouTube. Facebook is now placing video at the heart of the company’s growth announcing this September that the platform achieved more than 1 billion views a day. Facebook is rolling out video advertising slowly, so that users can get used to the idea of having ads on their news feeds [17].

[23]

Facebook is also trying to lure content creators to the site by sharing their ad revenue in a more lucrative ratio. While they would be developing features that are reminiscent of YouTube, they have the News Feed, which is the key to their success and something that YouTube will have to anticipate combating in the near future. Often times Youtube channels will use Facebook to promote their videos but if they were to switch to the social media platform all together, a lot of ad revenue could be lost for YouTube, considering that they have been on top for so long, that they are struggling with loosing their audience and their bait for advertisers [16].

Sources

[1] YouTube Logo RT 30 November 2014

[2] Google Management RT 30 November 2014

[3] “Video Websites Pop Up, Invite Postings” RT 30 November 2014

[4] Google Buys YouTube RT 30 November 2014

[5] YouTube Statistics RT 30 November 2014

[6] Google Third Quarter Report 2014 RT 30 November 2014

[7] Google Second Quarter Report 2014 RT 30 November 2014

[8] YouTube Channels RT 30 November 2014

[9] “YouTube Considers Paid, Ad-Free Subscriptions” RT 30 November 2014

[10] “YouTube Is Said to Plan a Subscription Option” RT 30 November 2014

[11] “YouTube Music Key subscription service is unveiled” RT 30 November 2014

[12] “Google Buys Songza” RT 30 November 2014

[13] “YouTube Can Now Play Videos At A Buttery 60 Frames Per Second” RT 30 November 2014

[14] “YouTube Takes Manhattan” RT 30 November 2014

[15] YouTube Spaces RT 30 November 2014

[16] “Facebook Wants To Poach A Whole Bunch Of Talent From YouTube — And The Ad Money That Comes With Them” RT 30 November 2014

[17] “Facebook Is Stealing A Huge Chunk Of YouTube’s Audience” RT 30 November 2014

[18] Google Paint Logo RT 30 November 2014

[19] Google Stock Quote RT 30 November 2014

[20] Northwoods League RT 1 December 2014

[21] YouTube Spaces RT 1 December 2014

[22] Facebook RT 1 December 2014

[23] John Lewis Christmas Ad RT 1 December 2014

Paramount Pictures

Posted on October 5, 2014 by sdtanz

by Steph Tanz

[1] The Paramount Pictures Logo

Key Executives:

[2] Brad Grey, Chairman & CEO

[3] Rob Moore, Vice Chairman, Paramount Pictures

[4] Frederick Huntsberry, Chief Operating Officer, Paramount Pictures

[5] Adam Goodman, President, Paramount Pictures

History

Adolph Zuker, Jesse Lasky and Cecil DeMile founded Paramount Pictures in 1912. It was only after Zuker and Lasky combined their business ideas and created Famous Players-Lasky Corporation, now known as Paramount Pictures. In 1920, Paramount Pictures became the first successful nationwide film distribution company and is currently considered to be part of the “Big Six” film studios in Hollywood. Paramount Pictures has released iconic films such as The Ten Commandments, The Godfather, Top Gun and Titanic [6].

Paramount Communications Inc. and Viacom Inc. merged in 1994 and the deal was said to be valued at $8.2 billion [7]. The current Chairman and CEO, Brad Grey, began his position in 2005 and continues to bring the company success.

Financials

In 2013, Paramount began a new approach in the film industry by releasing fewer films but increasing their profits. Although domestic ticket sales have plunged to less than $900 million, Paramount has become consistently profitable. This is because of the studio’s profit margin that has been more than 5 percent for the past few years [8]. Although, the 2013 tactic did not work out because Paramount Home Media Distribution’s revenue fell 38% as a result of fewer releases. However, revenue increased to $1.36 billion, which is a 12% increase from last year. The increase is primarily because of a strong theatrical performance from Transformers: Age of Extinction [9].

[10] Transformers: Age of Extinction captures the story of Optimus Prime and his Autobots fighting to save Earth’s history with the help from Optimus’ daughter and a mechanic.

Transformers: Age of Extinction was released on June 27th and hit a box-office milestone by reaching $1 billion worldwide. This is only the second movie that has ever hit this mark in the toy-to-film franchise. China showed the biggest contribution by selling $300 million in ticket sales [11]. With performers such as Mark Wahlberg, Stanley Tucci and Nicola Peltz, the movie has received 8 nominations and won 1 award [12].

IN THEATRES

[13] Interstellar is based on a team of explorers that travel beyond our galaxy and discover the future among the stars.

INTERSTELLAR

The Sci-fi film starring Matthew McConaughey and Anne Hathaway was released on November 5^th in the United States and internationally. The film had pleasing results when it was first released in 3,561 theatres and averaged $13,342 per theatre. During opening weekend, the movie made $48 million domestically and was ranked #2 following Big Hero 6. The film has accumulated grosses of $147 million domestically, which accounts for 27.1% of the entire gross, and $542 million worldwide. The budget is estimated to be $165 million therefore the gross income quadrupled their budget[14].

Interstellar is nominated for the Hollywood Music in Media Awards and already won the Truly Moving Picture Award in the Heartland Film Awards.[15]

[16] Interstellar Trailer

Paramount Pictures is not satisfied with the results of the film and teamed up with AMC theatres to offer a promotion that lets the audience have the opportunity to get unlimited repeat viewing of the film. This is directed towards AMC’s frequent customer program “Stubs” and gives the customer an Interstellar pass at a discounted price and unlimited viewing at any AMC theatre. [17]
Also, Paramount Pictures and Google teamed up and began creating a time capsule that is going to capture all the highlights of “life on earth and preserve the past.” [18]

MEN, WOMEN & CHILDREN

[23] Men, Women & Children follows the story of a group of teenagers and their parents discovering how the internet has impacted lives.

The drama film starring Adam Sandler and Jennifer Garner was a flop for Paramount Pictures.The domestic total gross is estimated to be $705,908. There was a limited release date, October 1st, that was only shown in 17 theatres and averaged $2,825 per theatre. The wide opening weekend was released to 608 theatres and only averaged $504 per theatre[19]. According to BoxOfficeMojo, these results are the fifth-worst ever for a movie on more than 600 screens[20].

Although Adam Sandler is a popular actor, that wasn’t enough to bring out a huge audience. Men, Women & Children did not get a strong response from the Toronto International Film Festival [21] and the critics on Rotten Tomatoes were not a fan of the film and gave them at 31 percent[22]. Also, the movie was competing against another R-rated movie, Gone Girl, which was a big hit in the marketplace.

WHAT’S HAPPENING NOW

In mid-October, investors took Paramount Pictures to trial claiming that the studio secured a “risky business strategy” when it obtained $40 million in financing. The investors are upset that the movies released during the mid 2000’s did so poorly. The investors were asking for $16 million and punitive damages in which they claim amounted to fraud. Both sides agreed with the films disappointing results in the box office therefore the investors argued that it is unfair that Paramount didn’t disclose it’s plans to reduce international distribution [24]. The US judge dismissed the case by ruling the evidence “inconsistent with the investors claims,” therefore Paramount Pictures won the lawsuit [25].
Paramount Pictures is ranked as the #6 studio in the overall studio market share with a 10.4% market share. Overall, they have released 11 movies in 2014 and generated $953.6 million [26].

[27] Plans for Paramount Pictures park

Paramount Pictures plans to create a Hollywood-inspired theme park that would include water parks, restaurants and hotels based on Paramount’s movies [28]. The resort plans to open at Easter 2020 and create close to 27,000 jobs. The London Resort Company Holdings (LRCH) is in charge of the plans for the theme park. The location is set to be in Kent, which is very close to London [29].

On December 1, 2014, Viacom shares were down 1.44% at $74.54 a share. Although this is not the highest market share, it is a rebound from the company’s low point in October ($68.24 a share) but nowhere close to the company’s high point this summer ($87.31 a share, in July) [31].

COMING SOON TO THEATRES NEAR YOU

TOP FIVE

[32] Top Five Trailer

The comedy film from writer-director Chris Rock is set to release a limited screening of Top Five on December 5th. The wide release date is set to be December 12th. Top Five follows a comedian attempting to become a serious actor but ends up broadcasting his wedding with his fiancé who is a reality-TV star [33]. At the Toronto International Film Festival the comedy garnered positive attention therefore it is expected to do well [34].

THE GAMBLER

[35] The Gambler Trailer

The drama/thriller film directed by Rupert Wyatt is set to release on December 19th. The film has a skillful cast that includes Mark Wahlberg as the main character and other actors such as Jessica Lange, Brie Larson and Michael Kenneth Williams. The Gambler is about a college professor who has an affair with one of his students while being a high-stakes gambler. [36]

SOURCES:

[1] Paramount Pictures Logo, Paramount.com, RT: 11/15/2014

[2] Brad Grey, Chairman & CEO, Cached.newslookup.com, RT: 11/15/2014

[3] Rob Moore, Vice Chairman, Trekmovie.com, RT: 11/15/2014

[4] Frederick Huntsberry, Chief Operating Officer, Gettyimages.com, RT: 11/15/2014

[5] Adam Goodman, President, Tfw2005.com, RT: 11/15/2014

[6] “The Paramount Story”, Paramount.com, RT: 11/17/2014

[7] “Deal Ends Long Paramount and Viacom Saga”, Articles.latimes.com, RT: 11/17/2014

[8] “Strong Profit Margin at Paramount Pictures Underlines a Hollywood Shift”, Nytimes.com, RT: 11/17/2014

[9] Paramount Q4 Profit Drops 27%, Homemediamagazine.com, RT: 11/17/2014

[10] Transformers: Age of Extinction, Imdb.com, RT: 11/17/2014

[11] “Box Office Milestone: ‘Transformers: Age of Extinction’ Hits $1 Billion Worldwide,” hollywoodreporter.com, RT: 11/20/2014

[12] Transformers: Age of Extinction, Pro-imdb.com, RT: 11/29/2014

[13]Interstellar, Imdb.com, RT: 11/29/2014

[14]Interstellar, Boxofficemojo.com, RT: 11/30/2014

[15] Interstellar, Pro-imdb.com, RT: 11/29/2014

[16] Interstellar Trailer, Youtube.com, RT: 11/29/2014

[17] Paramount Tries New Ticket Tack to Boost Interstellar Sales, Blogs.Indiewire.com, RT: 11/20/2014

[18] Paramount, Google Start on ‘Interstellar’- sparked ‘time capsule’ Film, latimes.com, RT: 11/29/2014

[19] Men, Women & Children, Boxofficemojo.com, RT: 11/30/2014

[20] Worst Wide Openings, Boxofficemojo.com, RT: 11/20/2014

[21] Jason Reitman’s ‘Men, Women and Children’ Takes Box Office Bellyflop, Thewrap.com, RT: 11/29/2014

[22] Men, Women & Children, Rottentomatoes.com, RT: 11/30/2014

[23] Men, Women & Children, Imdb.com, RT: 11/20/2014

[24] Investors take Paramount to trial over U.S. movie Losses, Reuters.com, RT: 11/30/2014

[25] US judge tosses Paramount Movie Financing Fraud Case after trial, Cnbc.com, RT: 11/30/2014

[26] Studio Market Share, Boxofficemojo.com, RT: 11/30/2014

[27] Paramount Pictures Plan for Park, Slashfilm.com, RT: 11/30/2014

[28] Paramount Pictures Signs Development Deal For U.K. Theme Park, Slashfilm.com, RT: 11/30/2014

[29] Paramount Pictures resort plans on display, Bbc.com, RT: 11/30/2014

[31] Viacom Shares, Wikinvest.com, RT: 12/1/2014

[32] Top Five Trailer, Youtube.com, RT: 11/30/2014

[33] Top Five, Pro-labs.imdb.com, RT: 11/30/2014

[34] Paramount Sets Chris Rock’s Toronto Biggie ‘Top Five’ For December, Deadline.com, RT: 11/30/2014

[35] The Gambler Trailer, Youtube.com, RT: 11/30/2014

[36] The Gambler, Pro-labs.imdb.com, RT: 12/1/2014

iHeartMedia INC.

Link

by Michael Rubloff

Contact Information:

iHeartMedia INC. 200 East Basse Road, San Antonio, Texas, 78209 (210) 822-2828

Company History

iHeartMedia INC. was founded in 1972 with the purchase of a first FM channel in San Antonio under the name of Clear Channel Communications. iHeartMedia expanded over the course of thirty years, and by 1995 owned forty-three radio stations. However, with the Telecommunications Act of 1996, iHeartMedia radically expanded and added several stations. Currently, iHeartMedia owns eight hundred-fifty radio stations in the United States that reaches 150 markets. In September 2014, Clear Channel Communications rebranded itself as iHeartMedia INC. [1]

Clear Channel Logo [2]

iHeartMedia INC. logo [3]

On September 16th, 2014 Clear Channel made a massive commitment to the future by rebranding to iHeartMedia INC. The former name Clear Channel was derived from an AM channel and is no longer relevant. iHeartRadio however, is a massive source of entertainment for millions of people. iHeartMedia better reflects what Clear Channel had built and its goals for the future. iHeartMedia also felt that its name was not well known compared to other services such as Spotify and Pandora even though iHeartRadio provided millions of people everyday with entertainment. This move was made in order to make the brand and the product more synonymous with each other.

Corporate Leaders:

Robert Pittman, Chairman and CEO of iHeartMedia INC. [2]

Robert Pittman, Chairman and CEO of iHeartMedia INC. [4]

Richard J. Bressler, President and CFO of iHeartMedia INC. [2]

Richard J. Bressler, President and CFO of iHeartMedia INC. [4]

Wendy Goldberg- Executive Vice President and Chief Communications Officer

Wendy Goldberg, Executive Vice President and CCO of iHeartMedia INC. [4]

Gayle Troberman, Executive Vice President and CMO of iHeartMedia INC. [4]

John Sykes, President of Entertainment Enterprises of iHeartMedia INC. [4]

Financials:

iHeartMedia is a publically traded company in the OTC market (IHRT). Over the past year the stock has remained relatively stable with a year low of $6.10 and a high at $9.40. The high occurred in the week after the announcement of the rebranding to iHeartMedia.[5] Previously, the ticker for Clear Channel was CCO. In its third quarter report, iHeartMedia reported that revenues were up three percent to 1.6 billion dollars. [6]

Past Six Months of Stock Values of iHeartMedia [3]

Past Six Months of Stock Values of iHeartMedia [5]

Competitors:

iHeartMedia’s long-standing rivals have been CBS Radio and Cumulus Media. However, in the past ten years with the emergence of Satellite Radio, Sirius XM has taken over as iHeartMedia’s biggest rival in terms of revenue. iHeartMedia has permeated SiriusXM, as two of the stations featured on SiriusXM, Z100 and Kiis 102.7, are owned by iHeartMedia.

Pandora Logo [7]

Now that iHeartMedia is putting a focus on its online music service, iHeartRadio, it now competes with Spotify, Pandora, iTunes Radio, and Google Play. In this field iHeartRadio has a great deal of catching up to do as Spotify and Pandora dominate the online streaming market.

However, iHeartMedia has an advantage over its competitors because it crosses over multiple platforms. For instance, Other radio giants such as Cumulus or Sirius are limited to their radio stations. On the other hand, Pandora and Spotify are limited to their apps or their website. iHeartMedia is able to cross between these two platforms in order to better serve their customers desires. Because of this, it is able to capitalize on where its competitors are limited.

Events:

iHeartMedia is known for its excellence in creating live events directly catered to specific demographics. On October 2nd, it announced the first ever iHeartRadio Fiesta Latina, a massive concert aimed at Latin music fans.[8] It took place on November 22nd, and was a massive success. This experimental event seems to have been a good investment for iHeartMedia as their Spanish and English radio stations reach “93 percent of Hispanics monthly” [9].

iHeartRadio Fiesta Latina logo [10]

The Fiesta Latina is the newest addition to iHeartMedia’s collection of live events including the Jingle Ball Concert Tour, Country Festival, and the iHeartRadio Music Festival. While it remains to be seen if the Fiesta Latina will be made into an annual event, it most likely will given its success. One week later, on October 9th, the lineups and locations of the iHeartRadio Jingle Ball Tour were announced. This annual tour has become one of the year’s most exciting events. The tour will begin on Sunday, November 30th and finish on Monday, December 22nd. This event is supposed to cater to listeners of the top40 stations on iHeartRadio and reflect what listeners want to see. This year the New York City concert will be streamed exclusively on Yahoo.com for fans who are unable to attend.[11]

October 2014:

October was a busy month for iHeartMedia as it made several business announcements. On October 7th, iHeartMedia announced a $200 million partnership with Omnicom to develop a multi platform device that will give insight into iHeartMedia’s events as well as technologies.[12]

While this will help Omnicom better target customers, the real winner is iHeartMedia. This deal is dangerous for iHeartMedia’s competitors because this project will allow iHeartMedia to see how it can improve on its multi platform features. Essentially, iHeartMedia will continue to widen the gap between what Pandora and Cumulus are able to do. This will help iHeartMedia become a more versatile company and extend its already industry leading reach.[12]

The next day on October 8th, iHeartRadio announced that it would be available on Android Wear beginning on October 15th. This represents another step forward for the integration of iHeartRadio in technology as iHeartRadio had already announced integration with “Amazon’s Fire Phone, Amazon’s Fire TV, Android Auto, Google’s Chromecast, Apple’s CarPlay, Samsung’s Gear 2 Smartwatch, Qualcomm’s AllPlay and new auto partnerships with Subaru, AT&T Drive, GM, Jaguar Land Rover, Kia and Volvo” [13] earlier this year. By spreading across to different manufacturers, iHeartMedia makes itself more accessible, convenient, and well known. This strategy is directly reflective of the rebranding because it exposes more users to the services provided by iHeartMedia.

iHeartMedia did not stop there. On October 15th, Gayle Troberman was named the Chief Marketing Officer of iHeartMedia. This is a new role created with the intention to “connect them (iHeartMedia) more closely to consumers, helping integrate the company’s brands, products and platforms even more deeply into consumers’ daily lives.” [14] This is necessary after the rebranding because it will decrease the amount of time needed for consumers to become familiar with the iHeartMedia brand. This is a fantastic idea and could pay off exponentially for iHeartMedia in the coming years. iHeartMedia is doing a fantastic job of identifying what it needs to improve and is taking logical steps to ensure it remains an industry leader.

What’s in the future:

In the next year, iHeartMedia hopes to continue to reach more customers through social media, live events, and radio. It hopes that its customers will become familiar with the iHeartMedia brand and be able to connect it to popular music events, radio stations, and the iHeartMusic application.

iHeartMedia has embraced the change that is coming to the industry and appears to pioneering the way for other companies to follow it. While the long term effects of rebranding remain to be seen, it has initially been successful. In the next half year, look for iHeartMedia’s competitors to try and catch up with the ability to move across platforms.

Resources

[1] Clear Channel Becomes iHeartMedia. Published September 16, 2014. Accessed November 22nd.

[2] Clear Channel Logo. Published June 26, 2012. Accessed November 29th.

[3] iHeartMedia INC. Logo. Date Published N/A. Accessed November 29th.

[4] Corporate Team. Date Published N/A. Accessed November 22nd.

[5] Stock Information. Updated Daily. Accessed November 29th.

[6] Financial Report. Published October 28th, 2014. Accessed November 22nd.

[7] Pandora Logo. Date Published N/A. Accessed November 22nd.

[8] iHeartMedia Fiesta Latina Announcement. Published October 2nd, 2014. Accessed October 30th.

[9] iHeartMedia Factsheet. Date Published N/A. Accessed November 22nd.

[10] iHeartRadio Fiesta Latina Logo. Published November 22nd. Accessed November 29th

[11] Jingle Ball Tour. Published October 9th. Accessed November 22nd.

[12] iHeart Media Omnicom Partnership. Published October 7th, 2014. Accessed November 22nd.

[13] iHeartRadio Android Wear Integration. Published October 8th, 2014. Accessed November 22nd.

[14] Gayle Troberman named iHeartMedia’s Chief Marketing Officer. Published October 15, 2014. Accessed November 22nd.

Viacom

Posted on October 5, 2014 by nawhite

by Nalae White

Viacom Inc. 1515 Broadway

New York, NY 10036

United States

Phone: (212)-258-6000

http://www.viacom.com [1]

Key Executives:

Philippe Dauman, CEO

Sumner M. Redstone, Founder & Executive Chairman

Thomas E. Dooley, COO

Wade Davis, CFO

Company Overview:

Viacom Inc. is an American mass media company that mainly produces films and cable television shows. Viacom is the fifth largest broadcasting and cable company in the country. Their network reaches approximately 700 million subscribers internationally, throughout about 160 countries and territories. It is estimated that Viacom owns and operates roughly 170 networks, in addition to Paramount Studios, America’s oldest film studio and distributor. Viacom’s networks are largely content based, satisfying more niche markets. Viacom operates hundreds of online, mobile, and app experiences across a wide range of media platforms, including both traditional and new forms of media. [2]

Viacom Owned Networks [i]

Viacom’s history as an independent company has been complicated. Viacom began as a spin-off network from what was then CBS, Inc., establishing itself as a public company in 1971. In 1987, National Amusements acquired the controlling shares of Viacom, owning 83% of the company. However, in 2000, Viacom formed a $39.8 billion merger with CBS Corporation, uniting the two companies once again. Then, in 2005, the companies parted ways again and Viacom rebranded itself as Viacom Inc. Along the way, Viacom had acquired and created over 100 channels through MTV Networks and otherwise. The company has experimented with joint ventures like EPIX, partnerships with music groups like Warner Music Group, feeding into more targeted markets with channels like mtvU, and of course new and innovative ideas for creating and distributing content. [3]

Current Ongoings:

Rendering of Columbia Square [4]

Viacom recently made the decision to relocate and consolidate several of its big name networks to one building in Columbia Square on Sunset Boulevard. MTV, Spike TV, Comedy Central, and BET will all operate out of the $420 million complex within 180,000 square feet of space. The move will put the networks closer to Paramount Studios, which operates a mile from the building. Viacom’s 12-year lease states that the company will capacitate nearly the entirety of a 6-story building within the complex. The lease is the largest to be signed in Hollywood in the last 10 years. Viacom is expected to poster sizable graphics that will be visible from far distances on the building. The purchase is instrumental in what is seen as a revamping of Hollywood, with the complex being the largest “media-tenant” since the construction of the Capitol Records Tower in the 1950s. [4]

Viacom’s network continues to expand, opening new channels to satisfy new markets. This year, Viacom renewed an existing distribution deal with Hulu, an online media streaming service. The contract allows Hulu to use Viacom’s existing repertoire of cable networks to substantiate Hulu’s own library. The renewal will also allow Hulu a wider range of material to choose from, including networks that were not previously available to the streaming service before, such as MTV, VH1, Comedy Central, and Nickelodeon. The deal will contribute largely to the “Hulu Kids” section of the website, reviving older series accompanied by a sense of nostalgia like “Ren & Stimpy” and “Hey Arnold!” which currently air on Viacom’s TeenNick channel. The deal also greatly amplifies the number of Viacom’s past reality shows that will be featured on Hulu. It is speculated that the deal is an attempt by Hulu to compete with Amazon Prime’s Instant Video Inventory. However, the deal barely rivals the existing subscription-streaming deal between Amazon and Viacom, which was the largest sum Amazon has paid for a streaming deal thus far.[5]

Channel 5 Logo [ii]

Viacom has, additionally, closed a £450 million deal, acquiring UK’s Channel 5 Broadcasting Limited from Northern & Shell Media Group. Channel 5 and Viacom’s existing networks have begunexperimenting with joint programming, airing Nickelodeon originated shows on Channel 5, as well producing new content with children’s shows like “Nella the Knight” and a reality show called “10,000 B.C.”[6]

Recent Legal Incidents:

In 2007, Viacom filed a $1 billion lawsuit against YouTube, claiming that the website was perpetuating Copyright Infringement. The judge ruled in YouTube’s favor in 2010, and Viacom filed for an appeal. The suit litigated for a total of 6 years until in 2013, the judge ruled again that YouTube “did not have to police itself”, and that it was Viacom’s responsibility to find infringing videos and alert YouTube to their presence. In March of 2014, Viacom made the decision to cut their losses, reaching an undisclosed settlement in which no money was exchanged with Google, YouTube’s parent company. Since the settlement, the two companies have been in contact about “seizing opportunities”, with the allusion of possible collaborations and close interactions between them.[7][8]

Promotional still for VH1’s TLC Biopic, CrazySexyCool [11]

In April of 2014, Viacom was sued by Perri “Pebbles” Reid, former manager of 90’s R&B group TLC, for claims of defamation. In 2013, the 2-hour biopic “CrazySexyCool”, following the lives and fame of the popular R&B group, premiered on VH1, a channel owned by Viacom Inc. The biopic was reported to have given VH1 its highest ratings in 5 years. The lawsuit calls for $40 million in compensatory and punitive damages, as well as a request to ban the movie or associated promotional materials from being publicized. Reid believes that the movie disparaged her reputation both as an entertainer and businesswoman, and that “Viacom abandoned journalistic and literary integrity and ignored fundamental canons of journalistic and literary conduct by publishing false and defamatory accusations with actual malice.” The former manager claims that she was presented as “conniving and dishonest”, as it demonstrated that she deceived her clients and robbed them of their royalty money. Reid claims that she had no control over the group’s lawyer’s or accountants. Viacom has refused to comment. [9][10][11]

In February of 2013, Cablevision filed an antitrust lawsuit against Viacom, alleging illegal channel tying during program negotiations; Cablevision claims that Viacom threatened a “10 figure penalty” if Cablevision did not agree to carry smaller suites in addition to must-have cable programming. Viacom counters that the “10 figure penalty” in question is the difference between standard rates and a negotiation between Viacom and Cablevision as the result of “good-faith negotiations” since the two have worked together in the past. The lawsuit was filed three months after a carriage deal between Cablevision and Viacom. Viacom moved to have the case dismissed, however the judge ruled that there was viable evidence on Cablevision’s behalf to review an antitrust claim. There is no trial date set.[12]

Financial Information

Fiscal 2014 Report:

Revenues: $13.78B

Adjusted Operating Income: $4.13B

Adjusted Net Earnings: $2.38B

Adjusted Diluted EPS: $5.4M

Viacom’s fiscal year came to a close on September 30^th, 2014. The company demonstrated an impressive fiscal year. While Viacom’s total revenue showed a negligible change in comparison to the previous year, other factors were notable. Both the company’s Adjusted Operating Income and Adjusted Diluted Earnings Per Share reached all time highs, rising 5% and 15% respectively. The company’s Adjusted Net Earnings also increased by 3.8% from the previous year.[13]

Sources:

1 Yahoo! Finance: Viacom Financial Profile Date Acquired: December 1^st, 2014

²Viacom Website: About Viacom Date Acquired: December 1^st, 2014

3 Viacom Timeline: History of Viacom Date Acquired: December 1^st, 2014

4 LA Times: Viacom Signs 12-Year Lease at Columbia Square in Hollywood Date Acquired: December 1^st, 2014

5 LA Times: Hulu Extends Streaming Deal With Viacom, Expands Library Date Acquired: December 1^st, 2014

6 Viacom News: Viacom Closes Acquisition of Channel 5 Date Acquired: December 1^st, 2014

7 Bloomberg BusinessWeek Technology: Viacom Gives Up On Its YouTube Copyright Lawsuit Date Acquired: December 1^st, 2014

8 Bloomberg BusinessWeek: Viacom and Google Settle YouTube Lawsuit Date Acquired: December 1^st, 2014

9 Bloomberg BusinessWeek: Former TLC manager sues Viacom For Defamation Date Acquired: December 1^st, 2014

10 The Root: Pebbles Files $40,000,000 Lawsuit Against Viacom Over TLC Biopic Date Acquired: December 1^st, 2014

11 Eurweb: TLC Biopic Gives VH1 Its Highest Ratings in 5 Years Date Acquired: December 1^st, 2014

12 The Hollywood Reporter: Viacom Can’t Escape Cablevision’s Antitrust Lawsuit Date Acquired: December 1^st, 2014

13 4^th Quarter ’14 Earnings Press Release: Viacom Reports Record Profit For Fiscal 2014 Date Acquired: December 1^st, 2014

Photo Sources:

i Stop the Cap: Viacom Demands 100% Rate Increases Date Acquired: December 1st, 2014

ii Deadline.com: Channel 5 Sale Speculations Date Acquired: December 1^st, 2014

Viacom

Posted on April 18, 2014 by Samantha Mackoff

By Sam Mackoff

[1] Viacom Logo

ABOUT VIACOM

Viacom, short for Video and Audio Communications, is a mass media company that produces content globally across television, movies, online and mobile platforms. Viacom’s media networks reach about 700 million global subscribers, making it one of the world’s largest media conglomerate [2]. Viacom operates about 170 leading entertainment brands including MTV Networks, VH1, BET Networks, Comedy Central, CMT, SPIKE, Nickelodeon Networks, Paramount Pictures and more [3].

Television Networks

[4] Viacom’s Media Brands

Viacom has a large variety of networks that represent a diverse collection of programming. From Nickelodeon, the leading brand in children’s entertainment, to Comedy Central, the number one brand in comedic television, Viacom continues to produce original content that is relevant to all different audience members [4]. Some of Viacom’s leading shows are Nickelodeon’s SpongeBob SquarePants, MTV’s Teen Wolf and Awkward, Comedy Central’s South Park and many more [5].

Film

[6] Paramount Pictures Logo

Paramount Pictures Corporation is a production and distribution studio for film. It is a subsidiary of Viacom. Paramount distributes content from DreamWorks Animation, Paramount Pictures, Paramount Vantage, Paramount Classics, Marvel Studios, MTV Films and Nickelodeon Movies [4]. Paramount is ranked as the fourth highest grossing film distributor [7]. Some of Paramount’s notable films are, “Transformers”, “Indiana Jones”, “Star Trek”, “Titanic”, and “Forrest Gump” [8].

FINANCIALS

Viacom is a publicly held. This year, Viacom did well financially with its media networks revenue, but did not do well financially in film entertainment. The media networks revenue had a $462 million increase to $9.7 billion by the end of 2013 [9]. The film entertainment revenues had a $538 million decrease from the previous year to $4.3 billion by the end of 2013 [9]. Viacom’s net earnings still increased 2% from 2012 to 2013, from $2.3 billion in 2012 to $2.4 billion in 2013 [9].

KEY EXECUTIVES

[10] Philippe Dauman,
President and Chief Executive Officer

[11] Thomas E. Dooley,
Chief Operating Officer

RECENT NEWS
Viacom and Google Call a Truce

[12] Google Vs. Viacom

After seven years of battling in court, Viacom and Google have settled the copyright infringement lawsuit, in which neither company exchanged money to the other. Viacom filed a $1 billion lawsuit in 2007 against YouTube, which is owned by Google, stating that there were billions of dollars in damages for copyright infringement by uploading unauthorized clips from Viacom programming. After years of arguing, Viacom and YouTube released a settlement statement saying, “This settlement reflects the growing collaborative dialogue between our two companies on important opportunities, and we look forward to working more closely together” [13].

Viacom Teams Up with Tumblr

[14] Tumblr and Viacom Partnership

Viacom announced an exclusive partnership with the popular blogging website, Tumblr. The two companies together will offer co-branded campaigns and content for shows and events for Viacom’s networks through the 2014 Upfront Season. This partnership marks Viacom as the first television programmer to develop a marketing partnership with Tumblr. Viacom’s partnership with Tumblr creates a unique opportunity for Viacom to use this creative platform with its advertisers in order to reach a large audience because of its major social activity. On the consumer end, it allows users to view content in a fun and interactive way [15].

RELEASES

[16] “The Wolf of Wall Street”, directed by Martin Scorsese

The Wolf of Wall Street

The dark comedy, “The Wolf of Wall Street”, directed by Martin Scorsese and starring Leonardo DiCaprio, is based on the true story of Jordan Belfort’s life. The film takes you through the New York stockbroker’s journey from rags to riches, starting in penny stocks to running an extremely successful firm. This film has had major success worldwide. The high admiration has earned the film a Golden Globe and five Academy Award nominations [17]. Surpassing all Christmas sales in theaters on its holiday release date [18], the film made $10 million on its opening day and over $18 million on its opening weekend [19]. This film has accumulated grosses of $116.9 million domestically and $272.7 million in the foreign market [19].

[20] “Noah”, directed by Darren Aronofsky

Noah

The recent release of the biblical inspired film, “Noah”, directed by Darren Aronofsky and starring Russell Crowe, is inspired by the biblical story of Noah’s Ark. Noah is chosen by God to take on a mission to rescue the innocent before an apocalyptic flood hits the world. This film ranked #1 at the box office on its opening weekend on March 28^th [21]. “Noah” brought in a diverse audience including men and women of all ages that were Christian, Catholic Latino and African American [22]. “Noah” has faced a sizable decline with a 68% drop since its release [23]. Predictions say that this number will increase during the weekend of Easter because of the faith based audience [24]. “Noah” has made $93.3 million domestically and $197.4 million in the foreign market [21].

UPCOMING RELEASES

Nickelodeon Introduces a New Awards Show

8-Kids-Choice-Sports-Awards-2014-350x348

[25] Michael Strahan, Future Host of Kids Choice Sports

Nickelodeon announced a new award show called Kids Choice Sports, hosted by former football player, Michael Strahan, set to debut this summer. Kids Choice Sports give viewers the opportunity to have a voice in the show by voting for their favorite teams, players and sports moments as well as selecting the stars to get slimed. In additions to the awards, the event will also have a musical performance, competitions against athletes and slimed filled sports stunts [26]. Kids Choice Sports has the potential to bring in a whole new audience of parents and children who are interested in sports, as well as other viewers who want to be a part of the additional events of the awards show.

Candid Camera Returns After 66 Years

: [27] Allen Funt, the Original Host of Candid Camera

TV Land announced that it is bringing back a new version of the 1940’s show, Candid Camera. Candid Camera is a show that captures the reactions of people in unusual situations using hidden cameras. Peter Funt, the son of the host and creator of the original show, will be co-producing Candid Camera. There are 10 new episodes that are set to air this summer [28].

Transformers To Release Fourth Film

The fourth Transformers film called, “Transformers: Age of Extinction”, is hitting the theater this summer. This film was directed by Michael Bay and has notable actors staring in it such as Mark Wahlberg, Nicola Peltz, and Jack Reynor [29]. This popular franchise has earned $2.6 billion in the global box office. The bar for this film was set very high after the last film, “Transformers: Dark of the Moon”, earning $1.1 billion globally. This film is set to release June 27^th [30].

Trailer [31]

Teenage Mutant Ninja Turtles Recreated in a Live Action Film

“Teenage Mutant Ninja Turtles” is returning to the screen in a live action film this summer. Producer Michael Bay and director Jonathan Liesmasman, are working together to recreate the story that was originally based off of a comic series [32]. Rob Moore, vice chairman of Paramount said, “Michael Bay is committed to making sure young audiences have a reason to flock back to your theaters” [33]. This action comedy film is about four trained ninja turtles that work together to fight off evil. This summer blockbuster, starring Megan Fox, Noel Fisher, Will Arnet, Jeremy Howard and Alan Ritchso, is set to release August 8^th [32].

Trailer [34]

Sources

[1] Viacom’s Logo, Adweek.com, RT: 4/18/2014

[2] About Viacom, Viacom.com, RT: 4/18/2014

[3] “Viacom: Veteran Leading the Way”, Investing Daily, 12/31/2013, RT: 4/17/2014

[4] Viacom Brands, Viacom.com, RT: 4/18/2014

[5] Most Popular TV Shows, TV.com, RT: 4/18/2014

[6] Paramount Pictures Logo, Nickelodeon.Wikia.com, RT: 4/18/14

[7] Leading Distributors- 1995-2014, The-Numbers.com, RT: 4/18/2014

[8] Paramount All Time Box Office Results, BoxOfficeMojo.com, RT: 4/18/2014

[9] Viacom Inc.- Annual Report, Viacom.com, RT: 4/19/2014

[10] Philippe Dauman, Trialx.com, RT: 4/19/2014

[11] Thomas E. Dooley, CNN.com, RT: 4/19/2014

[13] “Google and Viacom Settle Copyright-Infringement Lawsuit over YouTube”, Variety, 3/18/2014, RT: 4/19/2014

[14] Viacom and Tumblr, YourNewSticker.com, RT: 4/19/2014

[15] “Yahoo’s Tumblr First TV Ad Deal Is with Viacom”, Variety, 3/20/2014, RT: 4/19/2014

[16] Wolf of Wall Street Poster, UBCFilmSociety.com, RT: 4/19/2014

[17] Wolf of Wall Street Awards, IMDB.com, RT: 4/19/2014

[18] “‘Wolf of Wall Street’ Poised for No. 1 at Christmas Box Office with $10 Million”, Variety, 12/25/13, RT: 4/19/14

[19] Box Office Results, BoxOfficeMojo.com, RT: 4/19/2014

[20] Noah Poster, MovieFanatic.com, RT: 4/19/2014

[21] Box Office Results, BoxOfficeMojo.com, RT: 4/19/14

[22] “‘Noah’ sails to estimated $44-Million Opening at Box Office”, Los Angeles Times, 3/30/2014, RT: 4/19/14

[23] “North America: ‘Captain America: The Winter Soldier’ Sets New April Record with $96.2M”, BoxOffice.com, 4/6/14, RT: 4/19/14

[24] “‘Heaven is for Real’ Posts Strong Opening Day Returns”, BoxOffice.com, 4/17/14, RT: 4/19/2014

[25] Kids Choice Sports Picture, TVByTheNumbers.zap2it.com, RT: 4/20/14

[26] “Nick Launching Sports Award Show”, BigStory.ap.org, 3/13/214, RT: 4/20/14

[27] Allen Funt, rtvfmediastudies.tcu.edu, RT: 4/20/14

[28] “Candid Camera: TV Land Reviving Classic Series for Summer”, TVSeriesFinale.com, 4/9/14, RT: 4/20/14

[29] Transformers Cast and Crew, IMDB.com, RT: 4/20/14

[30] “‘Transformers: Age of Extinction’ to Kick Start New Trilogy”, Variety, 4/11/14, RT: 4/20/14

[31] Transformers: Age of Extinction Trailer, Youtube, 3/5/2014, RT: 4/20/2014

[32] Teenage Mutant Ninja Turtles Cast and Crew, IMDB.com, RT: 4/20/14

[33] “Paramount Kicks Off CinemaCon With ‘Ninja Turtles,’ ‘Transformers’ Footage”, Variety, 3/24/14, RT: 4/20/14

[34] Teenage Mutant Ninja Turtle Trailer, Youtube, 3/27/2014, RT: 4/20/2014

YouTube

Posted on March 15, 2014 by Blair Shulman

By Blair Shulman

Photo courtesy of techtipsworld.com [1]

YouTube, LLC

901 Cherry Ave.
San Bruno, CA 94066

Phone: +1 650-253-0000

Fax: +1 650-253-0001

www.youtube.com

A Brief History

It’s hard to believe that YouTube is only 9 years old. The video sharing website was created in 2005 by former PayPal co-workers Chad Hurley, Steve Chen and Jawed Karim. Little did they know it would go on to be the third most visited site in the world after Google and Facebook. YouTube’s first video clip was posted in April 2005 and by November, users were sending up to 8 terabytes of data per day (which is the equivalent of the entire contents of a Blockbuster store). [2] This attracted the attention of Google who paid $1.65 billion in stock for the company in the fall of 2006. By then, the site was gaining more than 700 million views a week. Today, more video content is uploaded to YouTube in 60 days than all three U.S. television networks have created in 60 years. [2]

Key Executives

Chad Hurley (Advisor and Co-Founder) [3]

Chad Hurley (Former CEO, Advisor and Co-Founder) [3]

Steve Chen (Co-Founder) [4]

Jawed Karim (Co-Founder) [5]

Susan Wojcicki (Chief Executive Officer) [6]

Financial Statistics

In 2006, YouTube officially became a subsidiary of Google, Inc. in a $1.65 billion deal. Although Google has never released any specific numbers in regards to YouTube’s revenues, they do release numbers about their own growth, revealing some information about YouTube’s results. On April 16, 2014, Google released financial results for the quarter ending March 31, 2014. According to Larry Page, CEO of Google, Google’s revenue was $15.4 billion, up 19 percent year on year. [7] Site revenue, which represents sites Google operates (like Google.com, YouTube, and Gmail), generated revenue of $10.47 billion, or 68 percent of total revenue. That’s a 21 percent increase over last year. Network revenue, aka “Adsense,” did $3.4 billion in revenue, a four percent increase over last year. [8] YouTube uses Google AdSense to generate their automatic media advertisements that are targeted to site content and audience on both their mobile and desktop sites. Another focus of the report was Google’s desire to develop advertisements that facilitate brand-building, in particular on YouTube. According to the Chief Business Officer of Google, Nikesh Arora, nearly all Super Bowl advertisers this year also had paid spots on YouTube. “We’ve seen a trend of brands coming over to YouTube as an addition to their TV campaigns,” Arora says, “The real fun will begin when people do brand building campaigns starting on digital, including YouTube. This is definitely the Holy Grail.” [9]

In The News

Susan Wojcicki Named New CEO of YouTube: Susan Wojcicki, one of Google’s earliest employees and former Senior Vice President of Ads and Commerce, became the new CEO of YouTube in February of 2014. The 45-year-old mother of four replaced Salar “SK” Kamangar, who was the CEO of YouTube for just over three years. Before that, Salar ran day-to-day activities at Google and took over the CEO position from YouTube co-founder Chad Hurley in 2010. [10] Kamangar now stands as the Senior Vice President of YouTube and Video for Google.

Photo courtesy of marketingland.com [16]

Wojcicki joined Google in 1999 as the 16th employee, becoming the search engine’s first marketing executive. [11] In her various positions at Google, Wojcicki has overseen product management of AdSense, Google Book Search and Google Video. Prior to Google, she worked at Intel, Bain & Co. and R.B. Webber & Co. [11] This move most likely signals a desire on Google’s part to start monetizing YouTube and its advertising content in a big way, since Wojcicki’s previous positions at Google have been centered around managing its entire ad sales department. In Google’s own statement, CEO Larry Page said, “YouTube is a billion person global community curating videos for every possibility. Anyone uploading their creative content can reach the whole world and even make money. Like Salar, Susan has a healthy disregard for the impossible and is excited about improving YouTube in ways that people will love.” [12]

Screenshot courtesy of makerstudios.com [12]

Screenshot courtesy of makerstudios.com (click to enlarge) [15]

Disney Buys Maker Studios: The Walt Disney Company completed a deal on March 24, 2014 to pay $500 million to acquire Maker Studios. The deal could end up closing for as much as $950 million if specific growth targets are met by Disney. [13] Maker Studios is a YouTube multi-channel network that produces high-quality videos for some of the most “YouTube famous” users on the site such as PewDiePie and channels such as Epic Rap Battles of History. [13] Financed by venture capitalists and grants from YouTube, Maker Studios now operates over 55,000 channels, boasts 380 million subscribers and 5.5 billion views per month. [14] It’s not unclear why Maker Studios looked desirable to Disney. The YouTube video supplier can help promote Disney’s many characters and franchises to a young target audience. Maker can also serve as an example of how to successfully interact with the “raised-on-the-Web” generation. [13] When Maker succeeds, YouTube succeeds as well. This recent acquisition was a huge win for the YouTube, Maker and Disney families.

Turning YouTube Stars Into Real Celebrities: Welcome to the next major evolution of YouTube’s business. New YouTube CEO Susan Wojcicki has helped to devise a plan to propel YouTube users to the next level of stardom. YouTube is chock full of “stars” who broadcast their content to thousands of loyal subscribers every day. But how many of these stars can the public actually put a name and a face to? That’s why YouTube is spending millions on advertising to overcome this awareness challenge. Popular YouTube users will now be getting their own promotional TV spots and premium-priced ad rates as part of an effort to package online video stars like traditional TV celebrities. [17] The first stars to get the ads will be chef Rosanna Pansino and beauty gurus Michelle Phan and Bethany Mota. The ads will be shown on networks like The CW and ABC Family, local TV and billboards in New York and Chicago, Teen Vogue, Seventeen, Entertainment Weekly and even in NYC subways. [18] The ads are being developed by ad agency Co:Collective. One challenge Wojcicki notes is “trying to get advertisers who traditionally bought TV to understand the YouTube platform.” [18] But Wojcicki believes in patience, hard work and continual growth. “As the platform matures and we have better monetization, we want to be able to continue to grow the whole ecosystem in a way that’s good for advertisers, good for publishers and good for users,” Wojcicki said. [18]

YouTube user Michelle Phan’s homepage, boasting more than 6 million subscribers

Sources:

[1] YouTube Company Logo, techtipsworld.com, RT: 4/12/14

[2] “Brief History YouTube”, time.com, RT: 4/12/14

[3] Photo of Chad Hurley, politic365.com, RT: 4/12/14

[4] Photo of Steve Chen, twitter.com, RT: 4/12/14

[5] Photo of Jawed Karim, commons.wikimedia.org, RT: 4/12/14

[6] Photo of Susan Wojcicki, hub.jhu.edu, RT: 4/12/14

[7] “Google Inc. Announces First Quarter 2014 Results“, investor.google.com, 4/16/14, RT: 4/19/14

[8] “Google misses Q1 2014 earnings with $15.42 billion in revenue“, arstechnica.com, 4/16/14, RT: 4/19/14

[9] “Despite 19% Revenue Growth, Google Q1 Earnings Disappoint Investors“, forbes.com, 4/16/14, RT: 4/19/14

[10] “YouTube’s Chad Hurley to step down as chief executive“, theguardian.com, 10/29/10, RT: 4/19/14

[11] “Google Names Susan Wojcicki CEO of YouTube“, variety.com, 2/5/14, RT: 4/19/14

[12] “Google Confirms Ads & Commerce SVP Susan Wojcicki Is The New YouTube CEO“, techcrunch.com, 2/5/14, RT: 4/19/14

[13] “Disney Buys Maker Studios, Video Supplier for YouTube“, nytimes.com, 3/24/14, RT: 4/19/14

[14] “With Disney Buying Maker, Do All Big Media Companies Need To Up Their YouTube Game?“, forbes.com, 4/1/14, RT: 4/19/14

[15] Screenshot of Maker Studios website, makerstudios.com, RT: 4/19/14

[16] Photo of Susan Wojcicki’s tweet after being appointed CEO of YouTube, marketingland.com, 2/5/14, RT: 4/19/14

[17] “YouTube’s Big Plan to Turn Its Stars Into Real Celebrities“, wired.com, 4/16/14, RT: 4/19/14

[18] “Exclusive Interview: Susan Wojcicki’s Plan to Make YouTube ‘Stars’ Real-Life Famous“, adage.com, 4/14/14, RT: 4/19/14

Yahoo

Posted on March 15, 2014 by Samantha Ho

By Sam Ho

Yahoo Logo [1]

701 1st Ave, Sunnyvale, CA 94089

Phone: (408) 349-3300

Company Profile

As the world’s largest start up company, Yahoo is a global technology corporation that started as a simple search engine and has grown into a web portal at the global forefront of highly personalized, “daily habit” products and services. Whether through the Yahoo home page or their own personalized page, affectionately named My Yahoo, 800 million monthly users in 60 countries around the world have access to weather, mail, sports, finance, games, and many more powered through Yahoo services.[2]

Key Executives [3]

Marissa Mayer, CEO, President, and Director

David Filo, Co-Founder and Chief Yahoo

Ken Goldman, Chief Financial Officer

Kathy Savitt, Chief Marketing Officer

History

Founded in 1994 by two Stanford PhD candidates, David Filo and Jerry Yang, Yahoo initially began as a website, titled Jerry and Dave’s Guide to the World Wide Web, that listed David and Jerry’s favorite internet sites. After gaining heavy popularity, the two discovered that their little guide could become a successful business and renamed it. The web directory continued to change in the 1990s and diversified into a web portal to provide eager users with the services of Yahoo! Mail, Yahoo! Games, and Yahoo! Groups.[4] Adding weather, sports, and finance to the mix, the web portal became the center of daily habits. In 2005, it acquired the popular photo sharing service Flickr and its 1 million loyal and consistent users.[5] In 2013, it continued to expand its reach towards more active online users by buying the famous blogging site, Tumblr, for $1.1 billion.[6] Specializing in search, content, and communication tools, Yahoo is standing its ground at the forefront of technology.

1996 Yahoo Homepage [7]

2013 Yahoo Homepage [8]

Financial Snapshot

Publicly traded since 1995, Yahoo‘s stock (YHOO) is currently up 0.08% since its previous

Yahoo Financial Chart [10]

close at $36.38. [9] On April 15th, 2014, the Yahoo! Inc. reported its first quarter 2014 results in accordance with a live stream online. While the company’s stock has performed exceedingly well at the markets over the past two years, its revenues have failed to gain traction. The GAAP revenue for the quarter was $1.13 million, down 1% from the Q1 2013. The company’s quarterly GAAP net earnings also dropped by 20 percent to $312 million. Net earnings per share for the quarter were $0.29, down 17 percent.

Despite its poor marks compared to its Q1 2013 results, Yahoo made smaller successes in its display and search ad revenues, which make up 12.4% and 14.2% of its value respectively. Compared to the first quarter of 2013, its Q1 2014 GAAP display revenue of $453 million remained consistent because of the 7% increase in Number of Ads Sold. With Paid Clicks increased approximately by 6% and the Price-per-Click increased by about 8%, the 2014 GAAP search revenue of $445 million experienced a successful 5 percent increase compared to the first quarter of 2013. [11]

Making Changes

CEO Marissa Mayer at the 2014 Consumer Electronics Show [12]

The Comeback Kid: With 13 years of employment at Google, including the title of first female engineer at the company, it was only right for Marissa Mayer to set her sights on Yahoo. Named Yahoo CEO, President, and Director in July 2012, Mayer has been determined to lead Yahoo out of its 3rd place spot and into a place at the forefront of technology.[3] With about two years as evidence, she is well on her way after rolling out a new homepage, redesigning Yahoo Mail and saving Flickr from near death. As she continues to orchestrate more acquisitions for the company, such as her biggest move yet to buy Tumblr, Marissa Mayer is breaking Yahoo records and making strong steps towards modernizing the pioneer portal.[13]

Yahoo Advertising: Starting in 2014, Yahoo wants to place itself at the center of the online ad ecosystem with its latest creations: Yahoo Advertising and Yahoo Ad Manager. Launching under a new unifying brand, the idea of Yahoo Advertising aims to simplify a fragmented market. Buyers will be able to automatically buy across Yahoo’s various channels, including the Web, video, mobile, and Tumblr, all in a central interface called Yahoo Ad Manager. [12] Tapping into the

Yahoo Gemini – Mobile and Native Ads [14]

ever-growing 430 million mobile Yahoo users, Yahoo Gemini, a function within Yahoo Ad Manager, will be the first of its kind to combine mobile search and native advertising in one accessible solution.[14] The successful future of this new system is evident in the digital ads within Yahoo’s newly launched digital magazines, Yahoo Food and Yahoo Tech. Instead of a simple box in the corner, the native ads of each site are integrated and authentic, allowing consumers to treat each promoted brand as informative content. Yahoo’s belief that “storytelling aids brand retention” embodies the new shift towards fully integrated marketing and a push towards more successful ad sales. [15]

Yahoo Screen on Roku [18]

Yahoo Screen: Rivaling competitors such as Hulu, Netflix, and YouTube, Yahoo‘s video streaming service, Yahoo Screen, combines over 70 original web shows and a diverse array of content from partners such as Saturday Night Live, The Onion, GQ, ABC News, and Vogue.[16] In mid April 2014, Yahoo and Vevo announced that they will be expanding their partnership through a deal that will bring Vevo’s videos, live concert events, and other original programming to the Yahoo site. [17] In addition to new content, Yahoo Screen has been expanding the source through which its content is viewed. In 2013, the video streaming service launched its own mobile app for Apple iOS devices and soon followed that decision with its launch on the Apple TV. During its first quarter in 2014, Yahoo Screen launched its own channel on another home TV box, called Roku. Providing a new variety of content to eager users and new ways to receive their desired entertainment, Yahoo is slowly pushing its way into online video with much more focus and quality. [16]

The Future of Yahoo

Yahoo Smart TV [22]

As Yahoo works to repair and reorganize within its own systems, Marissa Mayer and the company are looking to journey outside of Yahoo‘s own boundaries, finding a place within Television. Yahoo is in talks to acquire News Distribution Network Inc., which could make Local TV news a big part of the online landscape.[19] In addition, Yahoo is rumored to have interest in producing its own TV content in competition with Netflix original programming.[20] Combined with its latest creation, Yahoo Smart TV, Yahoo hopes to bring its sphere of influence to the Televised world.

Yahoo Buys Aviate [23]

In many ways for the company’s CEO, mobile is the future. Delivering her first keynote at the Consumer Electronics Show in January 2014, Mayer started with an exciting announcement that Yahoo had acquired Aviate. With the technology to customize the Android’s smartphone home screen based on personal information, the company is looking towards its future in the mobile industry. While Apple owns the iOS mobile operating system and Google owns Android, Aviate could be Yahoo’s golden ticket. [21]

Sources

[1] Yahoo Logo RT: 19 April 2014

[2] Yahoo Corporate Information RT: 16 April 2014

[3] Yahoo Executive Team RT: 16 April 2014

[4] Silicon Valley Historical Association: Yahoo! Inc. From 2008. RT: 17 April 2014

[5] “Flickr At 10: 1M Photos Shared Per Day, 170% Increase Since Making 1TB Free”. From 10 Feb 2014. RT: 18 April 2014

[6] “Yahoo buys Tumblr, promises to not ‘screw it up'”. From 20 May 2013. RT: 17 April 2014

[7] 1996 Yahoo Homepage Image. RT: 19 April 2014

[8] “Yahoo’s new homepage is a good first step” From 20 Feb 2013. RT: 17 April 2014

[9] YHOO Profile. RT: 19 April 2014

[10] “Yahoo sales sag with mixed results in ads” From 15 April 2014. RT: 18 April 2014

[11] Yahoo Reports First Quarter 2014 Results. RT: 19 April 2014