Hulu #1

Posted on September 30, 2015 by Hannah Mesches

Hannah Mesches

Hulu logo (1) source: Hulu

Company

Hulu is a premium streaming service that offers subscribers hours of content- both television programming and movies- with limited commercials for $7.99 a month or no commercials for $11.99 a month. Launched in 2008, Hulu has remained a leader in redefining how TV and how it is consumed by loyal viewers. The company boasts nearly 9 million subscribers, over 500 content partners, and 2,000 advertising partners. (2) Hulu recently reached a milestone of 700 million hours of content streamed by subscribers.

CEO Mike Hopkins (3) source: Hulu

Senior Vice President, Head of Content Craig Erwich (3) source: Hulu

Senior Vice President, Head of Distribution Tim Connolly (3) source: Hulu

Financials

Hulu is not a publicly traded company, thus the company’s financial profile is not available in the same detail as that of a company with quarterly SEC filings. Despite this, on October 6th 2015, Hulu published the news that it and Viacom expanded their content partnership in a new multi-year agreement. (4) With this deal, Hulu became the exclusive subscription video on demand (SVOD) home to full seasons of popular series from Nickelodeon, Comedy Central and MTV such as Inside Amy Schumer, Broad City and Finding Carter. These programs are highly popular with adults 18-34 and will attract cord cutters with the accessibility the company provides through online streaming. (5)

The deal also expands Hulu’s catalog of children’s programming. Full older seasons of Nickelodeon shows that have never been available for online streaming on the site are now exclusive to the service. In addition to this, all episodes of 90’s and 00’s era programs like The Wild Thornberrys, Drake and Josh, Hey Arnold and Ren & Stimpy will be available for the first time ever on Hulu. The renewal and expansion of this deal will allow the company to acquire programs that audiences who are ditching cable will be looking to watch elsewhere due to their popularity.

Newly Released Content

To compete with Netflix, Hulu released two original series, Casual and RocketJump: The Show in Q4 of 2015 (6), and brought back cancelled program The Mindy Project. On October 21st, 2015, Casual, which stars Michaela Watkins, Tommy Dewey and Tara Lynne Barr, was renewed for a second season due to the success of Producer Jason Reitman’s dysfunctional family comedy. (7) The release date of RocketJump, a documentary series about Youtube filmmaker Freddie Wong and the creation of his action-comedy short films, was delayed until December 2nd, 2015. (8) The original series will still likely draw a substantial audience as name recognition will play a large role.

The Mindy Project (9) source: Geekynews

Hulu also revived cult favorite The Mindy Project starring Mindy Kaling, Chris Messina and Ike Barinholtz exclusively for its streaming service when it was cancelled by Fox. The company signed on for 26 episodes of the program for its fourth season. With more creative freedom given by Hulu, the show has involved more mature themes and plots, and thus has attracted a wider audience. (10) A.V. Club reviewed the Hulu season premiere entitled “While I Was Sleeping” as an A on its scale, calling the episode “an amazing season opener, her best-ever.” (11)

Earlier this year, Hulu premiered the show Difficult People on August 5th, 2015. The series was created by Julie Klausner who stars alongside Billy Eichner. Eichner’s performance immediately garnered positive attention from critics and the show was given an 85% on Rotten Tomatoes and a 76 on Metacritic. (12) After landing a role on Parks and Recreation due to the success of his popular Youtube series Billy on the Street, the actor’s high energy style became in demand as he was cast on several hit programs, but found the most success with Hulu.

Future Content

On February 15th, 2016, Hulu will release its highly anticipated series 11/22/63 based on the 2011 best selling novel written by Stephen King and published by Scribner. (13) The thriller, starring James Franco tells the story of a high school english teacher who travels back in time to prevent the assassination of President. John F. Kennedy. The mission is threatened by Lee Harvey Oswald, a love interest, and the past’s unwillingness to change itself. (14)

11/22/63 (15) source: Entertainment Weekly

Offline, Hulu will be bringing a popular fan experience to Los Angeles this winter. After its success in New York City, Hulu is resurrecting the Seinfeld: The Apartment exhibit for the show’s L.A. fans. (16) The pop up installation features a replica of Jerry Seinfeld’s Upper West Side apartment, and full gallery experience, as well as new items from the series. The exhibit will be located on 8445 Melrose Ave. and will be open from December 16th- 20th. The popularity of both the installation and the series as a whole is imperative for Hulu’s success in streaming Seinfeld in its entirety on the site. A whole new audience is reached as a result, and old fans are able to relive the series in a new way. (17)

Showtime

In addition to the new commercial free subscription that Hulu offers, customers are now able to pay an additional fee to get Showtime as a premium add on for $8.99 a month. Now viewers are able to watch award winning programs such as Homeland, The Affair, Ray Donovan, Masters of Sex and Episodes through the streaming service. (18)

Showtime on Hulu (19) source: Hulu

Although this service comes at an extra cost, it will attract millennial viewers as they stray away from more expensive cable packages and move to exclusively online sites such as Hulu and its competitors Netflix and Amazon. (20) Subscribers will be able to take Showtime programs on the go as it is available on Apple devices, Android phones and tablets, Playstation, Wii, and Xbox One.

Overview

Overall, Hulu has had a productive year. From introducing a new subscription free of commercials, to receiving rave reviews for its original series, to expanding its agreement with Viacom and partnering with Showtime, the company is quickly amassing both content and loyal subscribers. Unlike Netflix, the site is able to make content available the day after it airs on live television, which attracts cord cutting fans as the service is less expensive and available on more interfaces. With a highly anticipated release coming in the first quarter of the 2016 fiscal year, Hulu is releasing content at a steady stream that keeps customers invested.

Sources

(1) Hulu – Watch TV, Originals, and Hit Movies.” Hulu. N.p., n.d. Web. 29 Nov. 2015.

(2) “About Hulu.” About Hulu. N.p., n.d. Web. 29 Nov. 2015.

(3) “Executives.” Executives. N.p., n.d. Web. 29 Nov. 2015.

(4) “Hulu and Viacom Expand Content Partnership In Robust, New Multi-Year Agreement.” News. N.p., n.d. Web. 29 Nov. 2015.

(5) “Cord Cutters News – All the News Cord Cutters Need about Cord Cutting! Covering, Roku, Fire TV, Apple TV, Chromecast, Netflix, Hulu, & More!”Cord Cutters News. N.p., n.d. Web. 29 Nov. 2015.

(6) “Hulu Originals Premiere Dates.” Premiere Dates. N.p., n.d. Web. 29 Nov. 2015.

(7) “Jason Reitman’s ‘Casual’ Gets Season 2 on Hulu.” Variety. N.p., 21 Oct. 2015. Web. 29 Nov. 2015.

(8) “‘RocketJump: The Show’ Premiere on Hulu Pushed Back to December.”Variety. N.p., 09 Oct. 2015. Web. 29 Nov. 2015.

(9) “First Look: Lee Pace in The Mindy Project.” GeekyNews. N.p., 06 Jan. 2015. Web. 29 Nov. 2015.

(10) “The Mindy Project Isn’t Cancelled After All, Here’s What’s Happening.”CINEMABLEND. N.p., 15 May 2015. Web. 29 Nov. 2015.

(11) “The Mindy Project:.” “While I Was Sleeping” · The Mindy Project · TV Review “While I Was Sleeping” · TV Club · The A.V. Club. N.p., 15 Sept. 2015. Web. 29 Nov. 2015.

(12) “‘Difficult People’ on Hulu: Will Critics’ Raves Lead to Awards for Julie Klausner, Billy Eichner?” GoldDerby. N.p., n.d. Web. 29 Nov. 2015.

(13) “11.22.63.” Hulu Press. N.p., n.d. Web. 29 Nov. 2015.

(14) “11.22.63.” IMDb. IMDb.com, n.d. Web. 29 Nov. 2015.

(15) “First Look: See James Franco in Stephen King’s Time-travel JFK Assassination Thriller 11/22/63.” Entertainment Weekly. N.p., n.d. Web. 29 Nov. 2015.

(16) “Inside the ‘Seinfeld’ Apartment Pop-Up in New York.” The Hollywood Reporter. N.p., n.d. Web. 29 Nov. 2015.

(17) “Hulu to Bring SEINFELD: THE APARTMENT Fan Experience to LA This December.” Broadway World. N.p., n.d. Web. 29 Nov. 2015.

(18) “Hulu with Showtime.” Hulu. N.p., n.d. Web. 29 Nov. 2015.

(19) “What Is SHOWTIME® on Hulu?” Hulu. N.p., n.d. Web. 29 Nov. 2015.

CBS Corp. (TV broadcast & cable properties only)

Posted on November 17, 2014 by Emily Norman

by Emily Norman

CBS Corporation

Brief History

Classic CBS Logo. [1]

Founded in 1927 by Arthur Judson as an alternative to NBC, the Columbia Broadcasting System has been delivering news and entertainment for nearly a century. CBS has flourished in the realm of television, as it produced hits such as The Andy Griffith Show (1960-1968), M*A*S*H (1972-1983), and 60 Minutes (1968-). In 1995, the company was sold to Westinghouse Electric Corporation for about $5 billion. Today, Westinghouse is known as CBS Corporation [2].

Corporate Information

Key Executives

Sumner M. Redstone, Courtesy of cbscorporation.com

Sumner M. Redstone, Executive Chairman. [3]

Leslie Moonves, President and Chief Executive Officer, Courtesy of cbscorporation.com

Leslie Moonves, President and Chief Executive Officer. [4]

Anthony G. Ambrosio, Senior Executive Vice President. [5]

Financials

For the 2014 third quarter, CBS announced a revenue of $3.37 billion, which is up 2% from the 2013 third quarter. Similarly, advertising revenue also grew 2%, due to Thursday Night Football as well as midterm elections. However, the company’s adjusted net earnings were just $400 million, down $31 million from the year before. Also during the third quarter, CBS bought back just under seven million shares of its own stock for about $400 million [6]. As of November 28th, 2014, the price of one share was $54.88. This was just above of its 52-week low of $48.83 [7].

Broadcast Programming

CBS Daytime Programming

The Cast of The Young and the Restless. [8]

CBS has always excelled in the world of daytime drama. Now, in 2014, it is the only broadcast network to feature more than one soap opera: The Young and the Restless (1973-) and The Bold and the Beautiful (1987-). The Young and the Restless saw a 1.3 rating for the 18-49 demo this past September, which is up 8% from March. This bump in viewership is accredited to the return of Shemar Moore [9]. Meanwhile, its sister-soap, The Bold and the Beautiful, featured a pair of cross-over episodes with Big Brother in celebration of Halloween [10]. Both these daytime dramas have performed spectacularly, routinely beating out NBC’s Days of Our Lives and ABC’s General Hospital [11].

Soap Opera Ratings for the Week of November 3rd – November 7th, 2014. [11]

CBS Primetime Programming

The Cast of Scorpion. [12]

For the 2014-2015 season, CBS launched five new series in the fall. The majority of the new shows are hour-long dramas, including Scorpion, Stalker, Madam Secretary, and the second spin-off of the hit series NCIS, NCIS: NEW ORLEANS. CBS only launched one new sitcom this fall: The McCarthys [13]. Of these new series, Scorpion is performing the best, with an average 18-49 demo rating of 2.47 as of November 19th, 2014. At the bottom of the pack is the network’s lone rookie sitcom, The McCarthys, which is averaging a rating of about 1.51 in the same demo, making it susceptible to cancelation [14]. None of CBS’ new launches have been canceled as of November 20th, 2014 [15].

The Cast of The Big Bang Theory. [16]

The network boasts The Big Bang Theory as one of its top ratings giants. Now in its eighth season, the sitcom is consistently one of the highest-rated shows of the week, earning a whopping 4.5 in the 18-49 demo the week of November 10th [17]. The series has already been renewed for a ninth season [15]. Now in its twelfth season, NCIS has consistently ranked high in overall viewership; for the week of November 10th, the series boasted over 17 million viewers, trailing just behind the 20 million that NBC’s coverage of Sunday Night Football brought in [17]. The 2014-2015 season also marks the end of two of the network’s major veteran shows: Two and a Half Men and The Mentalist. After having lost two of its leading men, Two and a Half Men reached an all-time low average of 10.66 million viewers for its eleventh season, and, while 10 million viewers is still an impressive figure, the show has run its course and will go off the air in May [18]. The Mentalist garnered around 11.5 million viewers in its previous season. It has been speculated that, should these numbers remain impressive throughout the show’s shortened 13-episode-long final season, Warner Brothers could shop the show to other networks [19].

CBS’ Average Ratings for the 2014-2015 Season, As of November 19th, 2014. [14]

Additional Properties Programming

The CW Programming

Grant Gustin as The Flash. [20]

The joint venture of Time Warner and CBS, The CW has been a staple in young adult programming since 2006 [21]. For the 2014-2015 season, The CW launched two new series: The Flash and Jane the Virgin [22]. The Flash garnered nearly seven million viewers in the Live+7 ratings for its October premiere, making it the most watched piece of television that the network has ever aired [23]. Meanwhile, Jane the Virgin has accumulated critical acclaim for introducing diversity to The CW’s lineup [24]. Both The Flash and Jane the Virgin were picked up for full-season orders on October 21st [25].

The Cast of Supernatural. [26]

Supernatural, which began as a WB series in 2005, recently celebrated not only the debut of its tenth season, but also its 200th episode, which garnered the show’s highest ratings since the season premiere: 2.92 million viewers in the Live+3 category [27]. The network has also decreed that a 22nd cycle of America’s Next Top Model be commissioned for the 2015 season [28]. As of Friday, November 14th, the show’s current cycle holds a 0.4 in the 18-49 demo [29].

The CW's Average Ratings, As of November 19th, 2014.

The CW’s Average Ratings for the 2014-2015 Season, As of November 19th, 2014. [30]

Showtime Programming

Kyle MacLachlan as Agent Dale Cooper on Twin Peaks. [31]

CBS’ cable holding, Showtime, announced this fall its intentions to resurrect Twin Peaks, which ran from 1990-1991 on ABC. Showtime will air the original 30 episodes ahead of the new series, which will consist of nine episodes. The continuation of Twin Peaks will debut in 2016 [32]. In the meantime, Showtime continues to experience success with its critically-acclaimed series Homeland. The series garnered a season-best 1.66 million viewers on November 16th, however, when all platforms are taken into account, the series is averaging well over 5 million viewers on a weekly basis. Meanwhile, The Affair, which airs in the slot following Homeland, delivered roughly 778,000 viewers that same evening, up 16% from the previous week. As with Homeland, multi-platform viewing accounts for a significant portion of its viewership, resulting in a total number of 3.8 million viewers [33].

Showtime’s Average Ratings for the 2014-2015 Season, As of November 19th, 2014.

Showtime’s Average Ratings, As of November 19th, 2014. [34]

Current Events

CBS All Access

This fall, CBS became the first broadcast network to begin offering a streaming service akin to HBO’s service. This product is called CBS All Access and costs subscribers $5.99 a month. That being said, as of October 16th, the service is only offered in seven US markets, and does not feature NFL games. CBS All Access offers customers a wide array of both current series and canceled series [35].

CBS New York’s Coverage of CBS All Access. Click for Full Video. [36]

Dispute with Dish

In November of 2014, CBS experienced a dispute with Dish TV over negotiations. The companies’ previous contract was signed in January of 2012, and was set to expire by the end of November, however, CBS, along with other major broadcast networks, filed a lawsuit against Dish, citing their ad-skipping feature as the main source of conflict. The feature, which allows the customer to automatically skip over commercials, also prompted an attempt on CBS’ behalf to break their current contract with the satellite company [37]. With multiple Owned & Operated stations on the verge of being blacked out to Dish customers, both companies agreed to a deadline-extension on their current contract; as of November 26th, the extension will reach into early December, prompting further negotiation, while the O&O stations still air their programming [38].

Sources

[1] CBS Logo. Retrieved November 18, 2014, from http://awfulannouncing.com/2013/cbs-sports-chairman-sean-mcmanus-on-that-other-pregame-show-concussions-and-fantasy-football.html

[2] CBS Corporation. Retrieved November 18, 2014, from http://www.britannica.com/EBchecked/topic/100876/CBS-Corporation

[3] Sumner M. Redstone. Retrieved November 18, 2014, from http://www.cbscorporation.com/ourcompany-executives.php?id=&exec=156

[4] Leslie Moonves. Retrieved November 18, 2014, from http://www.cbscorporation.com/ourcompany-executives.php?id=&exec=150

[5] Anthony G. Ambrosio. Retrieved November 18, 2014, from http://www.cbscorporation.com/ourcompany-executives.php?id=&exec=135

[6] Investor Relations – Financial and Stock Information. Retrieved November 28, 2014, from http://investors.cbscorporation.com/phoenix.zhtml?c=99462&p=quarterlyearnings

[7] Investor Relations – Stock Quote. Retrieved November 28, from http://investors.cbscorporation.com/phoenix.zhtml?c=99462&p=irol-shareowner_stockquote

[8] The Cast of The Young and the Restless. Retrieved November 18, 2014, from http://en.wikipedia.org/wiki/The_Young_and_the_Restless

[9] Big Ratings for Y&R. Retrieved November 18, 2014, from http://www.cbs.com/shows/the_young_and_the_restless/news/1003158/

[10] B&B & Big Brother Spooktacular. Retrieved November 18, 2014, from http://www.cbs.com/shows/the_bold_and_the_beautiful/news_blog/1003342/

[11] Soap Opera Ratings. Retrieved November 18, 2014, from http://tvbythenumbers.zap2it.com/2014/11/15/soap-opera-ratings-the-young-the-restless-the-bold-the-beautiful-general-hospital-up-in-women-18-49-viewers/327190/

[12] The Cast of Scorpion. Retrieved November 19, 2014, from http://www.cbs.com/shows/scorpion/about/

[13] CBS Fall TV Schedule 2014. Retrieved November 19, 2014, from http://tvline.com/2014/05/14/cbs-fall-tv-lineup-2014-the-big-bang-theory-monday/

[14] CBS 2014-15 Season Ratings. Retrieved November 20, 2014, from http://tvseriesfinale.com/tv-show/cbs-2014-15-season-ratings-33998/

[15] CBS Predictions. Retrieved November 20, 2014, from http://tvbythenumbers.zap2it.com/2014/11/18/cbs-predictions-stalker-is-a-toss-up-to-be-canceled-or-renewed/327282/

[16] The Cast of The Big Bang Theory. Retrieved November 18, 2014, from http://www.movieweb.com/movies-you-havent-seen-with-the-cast-of-the-big-bang-theory

[17] TV Ratings Broadcast Top 25. Retrieved November 19, 2014, from http://tvbythenumbers.zap2it.com/2014/11/18/tv-ratings-broadcast-top-25-sunday-night-football-tops-week-8-with-adults-18-49/329077/

[18] ‘Two and a Half Men’ Final Season. Retrieved November 20, 2014, from http://www.ibtimes.com/two-half-men-final-season-how-show-survived-losing-charlie-sheen-why-season-12-last-1716310

[19] ‘The Mentalist’ to end on CBS. Retrieved November 20, 2014, from http://insidetv.ew.com/2014/11/04/the-mentalist-canceled/

[20] Grant Gustin as The Flash. Retrieved November 18, 2014, from http://www.comicvine.com/articles/big-change-to-flash-s-role-in-arrow-update/1100-147601/

[21] The CW. Retrieved November 18, 2014, from http://www.cbscorporation.com/portfolio.php?division=95

[22] The CW’s Fall Schedule. Retrieved November 18, 2014, from http://tvline.com/2014/06/25/cw-fall-tv-schedule-2014-arrow-vampire-diaries/

[23] ‘The Flash’ Premiere Ratings. Retrieved November 18, 2014, from http://deadline.com/2014/10/the-flash-ratings-premiere-most-watched-cw-863045/

[24] ‘Jane the Virgin’ is The CW’s Best Show Ever. Retrieved November 18, 2014, from http://www.thedailybeast.com/articles/2014/10/28/jane-the-virgin-is-the-cw-s-best-show-ever.html

[25] ‘The Flash’ ‘Jane the Virgin’ Get Full Season Orders. Retrieved November 18, 2014, from http://www.hollywoodreporter.com/live-feed/flash-jane-virgin-get-full-739683

[26] The Cast of Supernatural. Retrieved November 19, 2014, from http://www.denofgeek.com/tv/supernatural/29404/supernatural-spin-off-casts-its-leads

[27] The CW’s ‘The Flash’ and 200th Episode of ‘Supernatural’. Retrieved November 19, 2014, from http://tvbythenumbers.zap2it.com/2014/11/16/the-cws-the-flash-and-200th-episode-of-supernatural-hit-best-ratings-since-season-premiere-in-live-3-ratings/328353/

[28] America’s Next Top Model Renewed. Retrieved November 19, 2014, from http://variety.com/2014/tv/news/americas-next-top-model-renewed-the-cw-1201358635/

[29] Friday TV Ratings. Retrieved November 19, 2014, from http://tvseriesfinale.com/tv-show/friday-tv-ratings-last-man-standing-antm-amazing-race-grimm-shark-tank-34732/

[30] CW 2014-2015 Season Ratings. Retrieved November 19, 2014, from http://tvseriesfinale.com/tv-show/cw-2014-15-season-ratings-34237/

[31] Kye MacLachlan as Agent Dale Cooper. Retrieved November 19, 2014, from http://inthetreesartpreview.blogspot.com

[32] Cult Favorite ‘Twin Peaks’ to Return. Retrieved November 19, 2014, from http://www.whas11.com/story/entertainment/2014/10/20/15980076/

[33] Showtime’s ‘Homeland,’ ‘The Affair’ Continue Ratings Rise. Retrieved November 19, 2014, from http://variety.com/2014/tv/ratings/showtimes-homeland-the-affair-continue-ratings-rise-1201359488/

[34] Showtime’s Average Ratings. Retrieved November 20, 2014, from http://tvseriesfinale.com/tv-show/showtime-tv-show-ratings-33448/

[35] HBO, CBS Set Up Streaming Service. Retrieved November 20, 2014, from http://movienewsguide.com/hbo-cbs-set-streaming-service/34363

[36] CBS Offers Digital Subscription Service. Retrieved November 20, 2014, from https://www.youtube.com/watch?v=2xBLol05Uh8

[37] Dish Could Lose 16 CBS Stations In Fee Fight. Retrieved November 28, 2014, from http://www.tvpredictions.com/dish110314.htm

[38] Dish Extends CBS Deal Another Week. Retrieved November 28, 2014, from http://adage.com/article/media/dish-extends-cbs-deal-week-standoff-looms/296014/

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