iHeart Media & Entertainment

by TALIA LEVY and VALERIE POWELL
iheartmedia-04

[16] iHeartMedia Company Logo

iHeartMedia, Inc
200 East Base Road
San Antonio, Texas

 

HISTORY
    iHeart Media was originally founded in San Antonio, Texas under the name Clear Channel Communications. The company was founded by Lowry Mays and B.J. McCombs in 1972. In 2008, the company became private by a leveraged buyout through Bain Capital, LLC and Thomas H. Lee Partners.
    iHeartMedia has the widest reach in America for any radio or television outlet with an audience of over a quarter of a billion listeners each month. The company currently covers 150 of the U.S. markets with 858 broadcast radio stations. iHeartMedia delivers a variety of content including music, talk shows, news, and sports through broadcast stations, satellite, online, via smartphones and via live shows. iHeartRadio currently has 92 million registered users with a year-over-year growth of 22% with an increase of 8% in total listening hours. As of September 30th, cumulative upgrades and downloads have reached a new record of 1.1 billion [4].

 

KEY EXECUTIVES

Bob Pittman, Chairman and Chief Executive Officer

Bob Pittman                         [12] Chairman and Chief Executive Officer

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Wendy Goldberg       [13] Executive Vice President and Chief Communications Officer

 

 

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William Eccleshare [15] Chairman and CEO, Clear Channel International

bressler_headshot

Richard J. Dressler [14] President, Chief Operating Officer and Chief Financial Officer

 

 

 

FINIANCIAL 
    For the second quarter of 2016, iHeartMedia’s loss widened to $278.89 million due to billboard sales in Turkey that expanded the ongoing debt $56.6 million. The loss was more than five times the amount of 2015’s second quarter loss of $54.66 million [3]. Even though there was a large loss in the second quarter, the company is still generating revenue in the third quarter of 2016 for a total of $857.1 million. Due to a growth in network business and the Presidential Election, digital advertising and broadcast radio primarily drove the growth in revenue of $10.2 million (1.2%) from the previous year’s third quarter revenue [4].
    The increase in revenue allows iHeart to stay on top of their current debt of $20.78 billion as of June 30th, 2016. The large debt is mainly due to a buyout in 2008 by two Boston private-equity firms, allowing them to gain 70% of the iHeartMedia Company. Debtwire senior credit analyst, Seth Crystall, explains that iHeart is a “powerful brand” and will continue to increase revenue to make up from their current losses by the transformation of their listeners to their mobile app [3].
[17]

[17] Singer Taylor Swift singing at the iHeartRadio Music Awards.

iHEART MUSIC FESTIVALS
    The iHeart Music Festival Tour is iHeartRadio’s biggest live musical event, generating a large income for the company, with a portion of the ticket profits going towards the Ryan Seacrest Foundation. iHeartMedia’s President of National Programming Group, Tom Poleman, says, “Fans wait all year to hear who will be playing this tour and we’re thrilled to announce an impressive lineup” [11]. The concerts are held in major cities throughout the country by the iHeartRadio stations in those areas. The Jingle Ball Tour is iHeartRadio’s biggest musical event, generating a large income for the company. The tour is sponsored by Capital One, which allows card holders to gain early access to tickets before going to the general public [7].
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[18] Bon Jovi Photographed performing at an iHeartRadio live concert.

    The live iHeart Radio concerts are a mutually beneficially event for both the artists involved and iHeartMedia. For example, most recently the artist The Weekend celebrated the release of his new album Starboy in Toronto by headlining the iHeartRadio Canada Jingle Ball. Thirty minutes of his live set was broadcasted on the iHeartRadio App, along with 112 of iHeart Media’s radio stations including KISS in Los Angeles and Z100 in New York [1]. The iHeartRadio Jingle Ball in Toronto also included performances by major artists such as Niall Horan, The Chainsmokers, and Alessia Cara.

[23] iHeartRadio celebrated One Direction’s 2013 album Midnight Memories with a special release party.

 

iHEART GLOBALLY
    Recently, iHeartRadio expanded into Canada with the collaboration of North America’s fastest growing digital audio service, Bell Media [2]. Canadians now have instant access to stations and to free streaming channels via iOS, Android apps, and at iHeartRadio.ca. iHeartRadio Canada uses content from Bell Media, which has over 105 licensed radio stations and 100 streaming channels [2]. With the expansion into Canada, iHeartRadio’s Jingle Ball will now be present in Toronto.
concert_iheartradiofiestalatina

[21] iHeartMedia’s Fiesta Latina is a part of the company’s Hispanic initiative.

    This part quarter iHeart partnered with Hispanic radio legend Enrique Santos, to create a new Hispanic initiative to develop new programming content for iHeartMedia across their various platforms. This new initiative recognizes the increasing size of the the U.S. Hispanic community that are both English and Spanish speakers, as well as utilizes Santos’ popular reputation within the Latino community [8].
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[22] iHeart partnered with Telemundo to air the program.

    Building off of this new initiative, just this past November iHeart celebrated the best in Latin Music at the iHeartRadio Fiesta Latina. They partnered with Telemundo to air the exclusive TV special and streamed the event live on Telemundo.com. Telemundo is an American-Spanish language television network owned by Comcast through NBCUniversal [10]. The event broadcasted live on iHeartMedia Spanish-Pop, Tropical, regional Mexican and Spanish Adult Hit radio stations all across the country [8].

 

THE FUTURE
    This coming January, iHeartMedia will be launching a new On-Demand music streaming service, that will put them amongst competition of services like Spotify and  Apple Music. The iHeartRadio All Access service will offer its subscribers unlimited on-demand listing to over 30 million songs. They will also offer a cheaper option, iHeartRadio Plus, which will gives its subscribers the ability to instantly replay songs they heard on iHeartRadio stations, through the app. According to iHeartRadio,the company has not yet decided how to price the two new services. However, $9.99 a month has become an industry standard for full on-demand subscriptions services. iHeartMedia earns most of its revenue through on-air advertisements, which they still will continue to air, despite the new revenue from the subscription service.
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[19] iHeart will be unveiling 2 different On-Demand services. iHeartRadio Plus and iHeartRadio All Access.

    iHeartMedia is not the only major radio based company making the switch, Pandora is creating its own on-demand based product estimated to cost $4.99 a month in the near future [6]. According to iHeart, iHeart All Access will “include a full on demand music collection experience – but one still tied directly to radio.” the company said. When listeners hear a song on the radio that they like, for the first time ever they will be able to replay that song or even save it directly to their playlist.

 

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[20] iHeart Radio’s On-Demand service is expected to launch in January 2017.

Sources:

[1] Bliss, Karen. “The Weeknd’s Album Release Day Live Set Broadcast on IHeartRadio.”Billboard. Billboard Music, 26 Nov. 2016. Web. 27 Nov. 2016.

[2] Dupuis, Renee. “IHeartRadio Now Available in Canada: Free Streaming Service Brings  Canadians Biggest and Best Music Experience.” Bell Media. Bell Media Canada, 6 Oct. 2016. Web. 29 Nov. 2016.

[3] Hendricks, David. “IHeartMedia’s Second-quarter Loss Widens to $278.9 Million.” San Antonio Express-News. San Antonio Express-News, 4 Aug. 2016. Web. 29 Nov. 2016.

[4] IHeartMedia, Inc. IHEARTMEDIA, INC. REPORTS RESULTS FOR THIRD QUARTER 2016. Rep. IHeartMedia, INC., 9 Nov. 2016. Web.

[5] Karp, Hannah. “IHeartMedia to Launch On-Demand Music Service.” The Wall Street Journal. Dow Jones & Company, 23 Sept. 2016. Web. 15 Oct. 2016.

[6] Lovelace, Berkeley, Jr. “Pandora CEO on On-demand Services: We’re in the Perfect Position.” CNBC. CNBC, 14 Sept. 2016. Web. 29 Nov. 2016.

[7] McAlone, Nathan. “The Biggest Radio Powerhouse in the US Just Took Aim at Apple and Spotify with a New Service.” Business Insider. Business Insider, 23 Sept. 2016. Web. 29 Nov. 2016.

[8] Ross, Kevin. “IHeartMedia, Inc. Reports Financial Results for the Third Quarter Ended September 30, 2016.” Radio Facts. N.p., 10 Nov. 2016. Web. 29 Nov. 2016.

[9] Stine, Randy. “IHeartMedia Shows Revenue Growth in Q3.” Radio World. Radio World, 10 Nov. 2016. Web. 29 Nov. 2016.

[10] Telemundo. “IHeartRadio Fiesta Latina 2016.” Telemundo. N.p., n.d. Web. 29 Nov. 2016.

[11] Vitucci, Danielle. “IHeartMedia Rings in the Holiday Season with the Return of Its Iconic 2016 National “iHeartRadio Jingle Ball Tour Presented by Capital One”.” IHeartMedia Rings in the Holiday Season with the Return of Its Iconic 2016 National “iHeartRadio Jingle Ball Tour Presented by Capital One” | Business Wire. BusinessWire, 11 Oct. 2016. Web. 29 Nov. 2016.

[12] Bob Pittman. iHeartMedia, Inc. Retrieved: November 28th 2016

[13] Wendy Goldberg.  iHeartMedia, Inc. Retrieved: November 28th 2016

[14] Richard J. Dressler. iHeartMedia, Inc. Retrieved: November 28th 2016

[15] William Eccleshare. iHeartMedia, Inc. Retrieved: November 28th 2016

[16] iHeartMedia. RadioFactsRetrieved: November 28th 2016

[17] iHeartMedia. Yahoo NewsRetrieved: November 28th 2016

[18] iHeartMedia. VectorNetworksRetrieved: November 28th 2016

[19] iHeartMedia. Hollywood.comRetrieved: November 28th 2016

[20] iHeartMedia. Business WireRetrieved: November 28th 2016

[21] iHeartMedia. Aaarena.com. Retrieved: November 28th 2016

[22]  iHeartMedia. iHeart.com. Retrieved: November 28th 2016

[23] One Direction Last First Kiss IHeartRadio Album Release Party. Perf. One Direction. Youtube, 3 Jan. 2014. Web. 20 Nov. 2016.

iHeart Media & Entertainment

Niko Santore and Aria Sivick

 

iHeart MEDIA Inc logo

[1] iHeartMedia Incorporated logo

 Company Overview

iHeart Media Incorporated is an entertainment company who provides radio programming and live entertainment worldwide. Evolving from iHeart Communications Inc, the company now operates Clear Channel Outdoor Holdings and iHeartMedia, whose assets reach worldwide. The two divisions of iHeart Media Inc strive to support each other in advertising and entertainment, covering a record setting 150 markets and operating through 850 stations in the U.S., and supporting 245 million monthly listeners. Including iHeart Radio, the company hosts an impressive array of online and mobile services such as real time traffic services, live concerts and entertainment, and program syndication. The goal of the company is to design a more innovative and dynamic future that supports a strong digital footprint on a diverse, accessible mobile platform. [2]

[3] The iHeart Family

Key Executives

 

Bob Pittman

Bob Pittman – Chairman and Chief Executive Officer  [17]

Richard J Bressler

Richard J Bressler – President Chief Operating Officer and Chief Financial Officer [18]

Wendy Goldberg - Executive VP and Chief Communications Officer

Wendy Goldberg – Executive VP and Chief Communications Officer [18]

Robert H. Walls, Jr. Executive Vice President and General Counsel

Robert H. Walls, Jr. Executive Vice President and General Counsel [18]

Gayle Troberman Executive Vice President and Chief Marketing Officer

Gayle Troberman – Executive Vice President and Chief Marketing Officer [18]

Scott Wells Chief Executive Officer, Clear Channel outdoor Americas

Scott Wells Chief Executive Officer, Clear Channel Outdoor Americas [18]

William Eccleshare - Chairman and CEO, Clear Channel International [18]

William Eccleshare –
Chairman and CEO, Clear Channel International [18]

John Sykes - President of Entertainment Enterprises [18]

John Sykes –
President of Entertainment Enterprises [18]

screen-shot-2016-11-29-at-3-13-23-pm

Steve Mills Global Chief Information Officer[18]

Business Module

Clear Channel Outdoor Logo

[4] Clear Channel Outdoor Logo

In the face of a growing digital age, in 2014, Clear Channel Communications renamed itself iHeart Media in an effort to face the competition of Pandora and Spotify. iHeart Media was and is their most successful digital brand, and in order to converge to the digital age (and scoop themselves out of the $20 billion debt left from their equity buyout in 2008) Clear Channel Communications decided that iHeart and its several platforms was the appropriate label for their brand.[5] iHeartMedia works with Clear Channel Outdoor in order to expand their digital footprint and advertise in the most accessible and relatable method to their consumers. The company is one of the world’s top advertising leaders; it operates in more than 40 countries spanning 5 continents. With over 640,000 displays, it reaches 45 out of 50 of the largest markets in the United States. [6]Clear Channel Outdoor’s market reach makes the company one of the most valuable subsidiaries to market, with an increasing operating income of 14.7% to $60.8 million in the third quarter of 2016. [7]

Current News

[8]A featured performance from last year’s Jingle Ball Tour

In time for the Holidays, iHeart Radio has announced it’s line up for the Jingle Ball Tour, sponsored by Capital One. The Jingle Ball Tour is on the company’s largest sources of annual income. Celebrities such as Bruno mars, Justin Bieber, and Britney Spears will be performing. With tickets ranging from $50 to $160, the tour stops will be stopping cross country in big cities such as Dallas, New York, and San Francisco. The tour is integral to the iHeart Radio’s merit and diversity, as it is the number one leading free-all access online audio platform, reaching its 90 million listeners faster than any other digital company, including Facebook. Not only does the tour prove beneficial with exclusive deals for Capitol One customers, the tour also allows the company room for philanthropy networking. For the fourth consecutive year, iHeart Radio will partner with the Ryan Seacrest Foundation to provide an entertaining experience for hospitalized children. The Jingle Ball Tour this year will also prove integral to the subscriber and fanbase as iHeart Radio Plus and iHeart Radio All Access – two new subscription services will be released in January 2017. [9]

iHeart Radio All Access Promotional Logo

[10]Heart Radio All Access Promotional Logo

iHeart Radio All Access, to be released in January 2017, will mark the start of an on demand business module. The brand will now be a top competitor amongst other services such as Spotify, which allow you to listen to any song you’d like at any given time. iHeart Radio Plus will offer a unique enhanced experience to listeners. It is a different subscription service than iHeart Radio All Access, and will allow users to listen ad-supported content as well as give listeners access to other features that competitors such as Spotify do not offer. The company also stated that they are looking to bring music collection and music discovery into one entity, as 73% of consumers report their number one source of discovering music is from radio streaming. [11]

iHeart Radio is certainly the talk of the town of the company, racking in the most news (and profits) with the upcoming music festival and all-access radio streaming. The iHeart Radio app has recently hit 92 million users, according to CFO Richard Bressler. Digital listening only makes up 10% of the market, the other 90% falling under broadcast radio. This statistic, however, only leaves the market more open to the iHeart Radio and its 269 million monthly subscribers. [12]

Finances

iHeart Media’s third quarterly report of 2016 shows a revenue of $847 million (a 2% increase from 2015). Even though their revenue increased, their income before depreciation was close to 2015 at $326 million. Registered users for their streaming application increased by 35 percent (75 million total users), and usage of their application increased by 21 percent in quarter three [13]. iHeart Media’s flat income comes from Clear Channel Outdoor Holdings, “one of the world’s largest outdoor advertising companies, operating in some 30 countries across North America, South America, Europe and Asia-Pacific,” which saw an OIBDAN decrease of 13 percent for their international market [14]. iHeartRadio needs its new streaming services, iHeart Radio All Access and Plus to do well so that it does not fall too far behind Pandora and Spotify. iHeart’s users equate to 14.4 percent of Pandora’s and 23.3 percent of Spotify’s [16]. Even though iHeart is lagging behind Spotify and Pandora, their new take and improvement of radio with iHeart Radio All Access could close the gap between its competitors.

 

https://www.google.com/search?client=safari&rls=en&q=iheartmedia+stock&ie=UTF-8&oe=UTF-8

Google.com iHeart Media inc. stock overview [19]

(11/29/16)[15]                                                                                                                 Current Share Price (11/29/16) : $1.57

52 Week Range : $0.72 – $1.70

Average Volume : 10,910

 

 

Sources 

[1] IHeartMedia Incorporated [IHeartMedia logo]. (n.d.). Retrieved November 27, 2016, from http://mms.businesswire.com/media/20150408005285/en/437799/5/iHeartMedia-02.jpg?download=1

[2] “About Us.” About Us. IHeartMedia Inc., n.d. Web. 27 Nov. 2016.

[3]IHeart Company Family. Digital image. IHeartMedia. IHeartMedia Inc., n.d. Web. 27 Nov. 2016.

[4] Clear Communications Outdoor. Digital image. MediaVillage. MediaVillage, n.d. Web. 27 Nov. 2016.

[5]Sisario, Ben. “Clear Channel Renames Itself IHeartMedia in Nod to Digital.” The New York Times. The New York Times, 16 Sept. 2014. Web. 29 Nov. 2016.

[6]“Investor Relations for Clear Channel Outdoor Holdings (CCOH).” Clear Channel Outdoor Americas. Clear Channel Communications, n.d. Web. 27 Nov. 2016.

[7]Clear Channel Outdoor Holdings, Inc. Reports, and Results For 2016 Third Quarter. “Clear Channel Outdoors Earnings Call Q3.” CLEAR CHANNEL OUTDOOR HOLDINGS, INC. REPORTS RESULTS FOR 2016 THIRD QUARTER (2016): n. pag. IHeartMedia Inc. Clear Channel Communications, 9 Nov. 2016. Web. 27 Nov. 2016.

[8]Zedd – I Want You To Know Ft. Selena Gomez (Live at the Z100 IHeartRadio Jingle Ball 2015). Perf. Selena Gomez and Zedd. YouTube. Selena Gomez Canada, 12 Dec. 2015. Web. 27 Nov. 2016.

[9]“IHeartMedia Rings in the Holiday Season with the Return of Its Iconic 2016 National “iHeartRadio Jingle Ball Tour Presented by Capital One”.” IHeartMedia Rings in the Holiday Season with the Return of Its Iconic 2016 National “iHeartRadio Jingle Ball Tour Presented by Capital One” | Business Wire. BusinessWire, 11 Oct. 2016. Web. 29 Nov. 2016.

[10] IHeart Radio All Access Promo. Digital image. BetaNews. IHeartMedia Inc., n.d. Web. 27 Nov. 2016.

[11]McAlone, Nathan. “The Biggest Radio Powerhouse in the US Just Took Aim at Apple and Spotify with a New Service.” Business Insider. Business Insider, 23 Sept. 2016. Web. 29 Nov. 2016.

[12]“IHeartRadio Hits 92 Million – Radio Ink.” Radio Ink. RadioInk.com, 10 Nov. 2016. Web. 29 Nov. 2016.

[13] “IHeartMedia 2015 Third Quarter Results.” 1998.59 (1998): n. pag. IHeartMedia. IHeartMedia Inc., 5 Nov. 2016. Web. 27 Nov. 2016.

[14]“Outdoor Advertising.” Outdoor Advertising. IHeartMedia Inc., n.d. Web. 27 Nov. 2016.

[15]“IHRT Stock Quote – IHeartMedia Inc. Cl A Stock Price Today (IHRT:OTC) – MarketWatch.” MarketWatch. Marketwatch, 29 Nov. 2016. Web. 29 Nov. 2016.

[16]“Triton Digital – Press Release – Triton Digital Releases August 2015 Top 20 Ranker.” Triton Digital. Triton Digitial, n.d. Web. 27 Nov. 2016.

[17] Bob Pittman. Digital image. AdvertisingHall. Advertising Hall, n.d. Web. 27 Nov. 2016.

[18] “Our Team.” Our Team. IHeartMedia Inc., n.d. Web. 27 Nov. 2016.

[19] “Iheartmedia+stock – Google Search.” Iheartmedia+stock – Google Search. N.p., n.d. Web. 29 Nov. 2016.

Pandora

 

 

 by: Andrea Lopez

 

Pandora Image –   [1]

Screen Shot 2014-11-26 at 5.57.34 PM

Pandora App Icon [2]


ADDRESS/CONTACT

2101 Webster Street, 16th Floor                                                                               Oakland, CA 94612

Tel: (510) 451-4100                                                                        http://www.pandora.com/


COMPANY PROFILE

Pandora is a free progressive music service provider that strives to provide a top of the line variety of music experience to its listeners. Through Pandora, people can experience a personalized interactive experience with the music of their choice on their devices at anytime and any place. [3] 

Screen Shot 2014-11-26 at 6.17.56 PM

courtesy of : Human Genome Project – [4]

                                  •

By way of a devised system, better known as “The Human Genome Project,” Pandora has enabled listeners to plant a seed -selecting an artist, song, or genre of their choice that will then generate music of the same genre for the listener. [3] This is all composed through a music taxonomy system created through Pandora, ultimately creating a positive listener experience. [5]

    OPERATING PANDORA


Free to sign up for users, Pandora enables listeners to create up to 100 stations depending on their musical preference. By searching an artist, genre, or song, users can create station that will play only music similar to the item searched. The image below exhibits a user’s profile with their selected stations on the left hand side.

Screen Shot 2014-12-01 at 2.58.03 PM

Image of Users Profile [6]


BRIEF HISTORY


Founded in 2000 by Tim Westergren, Pandora is rooted in Oakland, CA where the company opened their first offices [7]. In less than a decade, Pandora had impressively raked up approximately 30 million registered users and earned $40 million in revenues [8].

Back in 2009, Pandora opened a new world for their users when they introduced the ad-free radio service for 36 dollars/year, Pandora One. However, between 2009 -2013, Pandora experienced an increase in rising licensing costs to SoundExchange, currently still growing. With these new setbacks, Pandora has now increased their monthly subscription from $3.99 to $4.99. Current subscribers are safe for now with their $3.99 monthly payment, but by 2015, the going rate with be the same across the boards with subscribers [8].    

Since the beginning, Pandora has strived to allow an easy streamline service to its users through its free subscription, and now ad-free subscription, which in 2013 was reported to have reached 72 million monthly listeners. [9]


KEY EXECUTIVES


BrianMcAndrews – Pandora CEO          Courtesy of www.rightstartups.com [10]

Mike Herring – Pandora CFO       Courtesy of www.cnet2.com [11]

Tim Westergren - Pandora Founder  Courtesy of: www.kinja-img.com

Tim Westergren-  Pandora Founder Courtesy of: www.kinja-img.com [12] 

 


FINANCIALS


As reported in the SQ Press Release of Financial Results, Pandora reached 218.9 Million dollars in total revenue and is projected to reach 895 Million – 915 Million for the 2014 total yearly revenue [13]. The SQ revenue increased by 38% since the prior year’s SQ revenue results. The suggested increase in revenue is said to have resulted from investments in mobile and local advertising, demonstrated in the 39% advertising revenue increase and the 35% yearly revenue increase in subscriptions [14].

Screen Shot 2014-12-01 at 5.30.10 PM
Pandora Financial Revenue Growth from ’12-Q1’14                                                                          Courtesy of www.tctechcrunch2011.com [15]

Pandora’s yearly revenue over a two year span between 2012 and 2014 indicates approximately a 50 million dollar increase. Initially, when Pandora was first launched, they experienced far less competition. As more and more music streaming companies are introduced into the market, Pandora, although still providing service to a plethora of  devoted users, has experienced somewhat of a sluggish increase of revenue despite what was predicted for the company.


COMPETITORS


Screen Shot 2014-12-01 at 3.06.14 PM

Graph of Edison Survey Results                      Courtesy of www.marketrealist.com [17]

Over the years, Pandora has grown exponentially as a company and dominated in its listener audience numbers compared to its competitors. Among Pandora’s competitors, including iHeart Radio, Spotify,Google Play All Access, Rhapsody,and Slacker, Pandora still exhibited exceeding results in the Edison Research study taken in March 2014 [16]. iHeart Radio, Pandora’s most prominent competitor reported to have 9% of the listener population, while Pandora ranked in                           at 31% of the listener population. Over 2,000 people were interviewed for the Edison Study with a demographic of individuals raging in ages from 12 +. [18]

Click here to read about Forbes content contributor Amadou Diallo‘s personal opinions when comparing three different music streaming services: iTunes Radio, Pandora And Spotify.


PANDORA PLATFORMS


Pandora is now available in car radio systems, cellular devices, iPads, laptops to even Blu-ray players. This multi faceted, multi-platform side of Pandora allows for so many options for users to stream their music. [19] It was reported in 2009 that Pandora’s 43 million users accessed their accounts on 100 different consumer devices other than a computer [20]. This is simply a number that demonstrates just how widely attainable streaming music is across  different platforms.

Screen Shot 2014-12-01 at 6.02.41 PM

Pandora’s Many Platforms             Photo courtesy of www.gigaom.com     [21]


PANDORA’S POPULARITY


For such a wide scope of listeners in terms of age, Pandora has provided a great service, largely due to the interactive qualities of the site. Not only does Pandora possess the users  profile information about them, the company also takes note of the user’s music preference and times they are actively listening. Through the “thumbs up, thumbs down” buttons on the users profile, further explained at 13:50 of this video, Pandora receives information on media you both like and disliked. [22]


NOW, & WHAT’S AHEAD


Pandora’s great success has not only sustained  its current prosperity, but promises for it’s bright future as well. In the interview conducted at Hivios first ever Radio Ideas Festival in 2013 between Mark Ramsey and Pandora CTO Tom Conrad, the future plans of the company are somewhat touched upon. Not only is Pandora certainly withstanding any threats from competitors today,but the executive board is constantly looking for new ways of improvement. Conrad alludes to Pandora’s hopes and explorations into livening up the interactive aspects of the site. He goes on to explain the possibility of venturing outside the lines of music and comedy and delving into sports entertainment and possibly weather.

Further explained is Pandora’s intentions of understanding their audiences to a higher level. Already Pandora has taken exceptional steps towards fully emerging their users into an interactive world where their music preferences are key, but Tom Conrad foreshadows taking the leaps as Facebook has when it comes to audience fragmentation. This meaning that listeners are divided based on interest. From this, Pandora understands their audience better catering to their needs and wants.

What's Ahead for Pandora? CTO Tom Conrad talks to Mark Ramsey [23] 

 Look Below for question conducted in the interview:

Screen Shot 2014-12-01 at 5.43.52 PM

A recent article titled “Will Pandora Survive 2015,”  explains the possible decline of streaming music sites due to the increase in royalty rates. [24] With this possibility, it could be possible for Pandora to steer clear merging with big names in the industry like Apple, and instead conducting business with a small scale radio broadcaster, ultimately conserving revenue. [24]. Although, it is safe to say that with constant new artists, no matter big or small, someone, somewhere desires to be noticed. Music is constantly created, therefore driving the industry.

Sources:

[1] Pandora Company ImageLoadthegame.com, RT: 11/15/2014

[2] Pandora App IconPandoraradioformac.com, RT: 11/15/2014

[3] Pandora Company ProfilePress.Pandora.com, RT: 11/16/2014

[4] Pandora Music Genome Project Photo, Indirest.com, RT: 11/15/2014

[5] About PandoraPandora.com, RT: 11/20/2014

[6] Pandora Image ProfileDailytech.com, RT: 11/15/2014

[7] Pandora Biography, Investor.Pandora.com, RT: 11/17/2014\

[8] The Verge:Pandora Raises Fees, Theverge.com, RT: 11/17/2014

[9] Pandora Radio DominenceTheverge.com, RT 11/17/2014

[10] Brian McAndrewsRightstartups.com, RT: 11/15/2014

[11] Mike HerringCnet2.com. RT:  11/25/2014

[12] Tim WestegrenKinja.com, RT: 11/15/2014

[13] Pandora Investing, Investor.Pandora.com, RT: 11/27/2014

[14] Pandora Investing PDF, Investor.pandora.com, RT:11/27/2014

[15] PandoraRevenueImagetctechcrunch.com, RT: 11/25/2014

[16] Pandora ups subscription price as competition buildwashingtonpost.com, RT: 11/30/2104

[17] Graph of Edison Survey Resultsmarketrealist.com, RT: 11/30/2014

[18] Online Radio Habits, Edisonresearch.com, RT: 11/25/2014

[19] Pandora Radio’s Dominance Built On Big Data Edgeforbes.com, RT: 11/26/2014

[20] Pandora: Now Playing Everywhere, gigaom.com, RT: 11/27/2014

[21] Pandora’s Many Platforms Imagegigaom.com, RT: 11/27/2014

22] Pandora’s Guide to Mobile App Platforms, gigaom.com, RT: 11/27/2014

[23] Interview Videovimeo.com. RT: 11/30/2014

[24] Will Pandora survive 2015?qz.com, RT: 11/30/2014

 

http://advertising.pandora.com