Pandora Radio

Posted on March 25, 2015 by Rico Pedraza

by RICO PEDRAZA

Pandora Press Logo (courtesy of Pandora Pressroom) [1]

Pandora App Logo (courtesy of Pandora Pressroom) [2]

Headquarters
2101 Webster Street
16th Floor
Oakland, CA 94612
(510) 451-4100
http://www.pandora.com

Company Overview

Pandora is currently the largest online music streaming and internet radio company in the world with over 81.5 million users as of December 31st, 2014(3). The company is an online music streaming service that provides its users with automated music recommendations based upon a song, artist, album, or genre being searched. This automation is powered by Pandora’s service – the Music Genome Project – which gives human curated music recommendations for each individual. The company currently operates under two payment tiers. A free tier allowing unlimited internet radio music streaming with restrictions on the number of song skips allowed per day, audio quality, and is fueled by advertisements between songs. Alternatively the paid tier “Pandora One” ($4.99 per month or $54.89 per year) (4) offers ad-free listening, higher audio quality on desktop listening, and a higher number of daily song skips allowed.

Key Executives

: Brian McAndrews – Chief Executive Officer, President & Chairman (5)

: Tim Westergren – Founder (6)

: Sara Clemens – Chief Strategy Officer (7)

Brief Company History

Founded by Tim Westergren in 2000 the company has grown to an immaculate 81.5 million user base(3), trumping all other streaming services with Spotify being the closest with 60 million users(8). Based out of Oakland, California, Pandora has had a quick rise in its 15 years earning $920.8 million in total revenue in 2014(9). Over the years Pandora has changed multiple business models, due to new unexpected variable costs in today’s online music streaming industry. These obstacles included the changing climate around artist payouts per stream in the music industry, increased licensing costs through SoundExchange(10) etc. etc. Pandora has been able to take these hurdles in stride, shifting its focus into brand and fan interaction as well as entering the live entertainment space over the past few years.

Interface

The screenshot below shows the typical Pandora user interface with basic music controlling functions present.

User Profile Screenshot (14)

Devices / Platforms

Today Pandora is available across virtually all platforms; including car radio systems, almost all mobile devices, online computer streaming, and available on some smart televisions. Additionally Apple recently announced that Pandora will officially be one of the first apps available on the fist operating system of their new product, the Apple Watch (11). The Apple Watch is Apple’s newest device that incorporates a “smart watch” device with the interface of an iPhone. It is set to be released on April 24th, 2015.

Apple Watch Promotional Photo (Courtesy of Billboard)

Apple Watch Promotional Photo [15]
(Courtesy of Billboard)

Financials

On December 31st, 2014 Pandora released their end of the year Financial reports. The report showed a trend that Pandora’s year-over-year mobile and local advertising revenue both grew from 2013. Local advertising revenue was $152.9 million (155% increase from 2013), and mobile revenue alone accounted for $712 million (a large portion of Pandora’s total $920.8 million 2013 total revenue) which also was a 58% increase from 2013(9).

Pandora accredits this success to the fact that 2014 was the highest year of mobile monetization in company history. Pandora’s 2015 Q1 financial report will be reported publicly on April 24th, 2015.

Competition

Today Pandora’s primary competitors include Spotify, iHeart Media, iTunes Radio, and Sirius XM to name a few. Although each of these services differ slightly, Pandora is still the leader in total users of all of these streaming services(3).

Additionally, two new companies have been in the music streaming service news recently. The first being Jay-Z’s newly launched music streaming service Tidal, and the second being Apple’s currently unnamed and soon to launch streaming service. Tidal launched March 30th, 2015(12) following a $56 million acquisition by artist Jay-Z of the parent-company Aspiro(13). Tidal is unique because unlike Pandora and Spotify, Tidal has two paid monthly subscription tiers with no option of free listening for the user. With only 500,000 users at launch it is unclear if Tidal will be a future competitor.

At the Tidal launch on March 30th, 2015 artists Alicia Keys, Arcade Fire, Beyonce, Calvin Harris, Christ Martin of Coldplay, Daft Punk, Deadmau5, Jack White, Jason Aldean, J.Cole, Jay-Z, Kanye West, Madonna, Nicki Minaj, Rihanna, and Usher signing the company's constitution.

Various A list artists at the Tidal launch event on March 30th, 2015 in New York City. (Courtesy of New York Post) [16]

In August of 2015, Apple acquired Beats Music for $404 million dollars(17). Currently there has been much speculation as to what Apple is planning to do with their service and when it will launch, however there are a few factors to keep in mind:

First the acquisition of Beats Music has brought Apple music taste makers like Jimmi Iovine (former CEO of Interscope Records), Andre “Dr. Dre” Young (founder of Beats Music), and Zane Lowe of BBC Radio 1. Potential for more human music curation.
Secondly, Apple as of 2013 had a user base of 500 million paid users(18), which since has no doubt increased, allowing them to potentially launch a music streaming service with an unprecedented initial user base.

Future

Pandora is in the fortunate position where it is a pioneer of music streaming, in a market becoming oversaturated with competitors. Pandora sets itself aside by possessing the most users of any of these services, 81.5 million users, and by having a unique streaming service / business model. With all this said, Pandora recently has begun entering the live entertainment, fan interaction, and brand sponsorships parts of the music industry.

For the 4th year in a row, Pandora has sponsored an event held an event at Austin, TX during the South by Southwest Music Festival.

2014 Pandora Discovery Den admat (courtesy of mxdwn.com) [19]

Called “The Pandora Discovery Den”, Pandora selected over 35 current notable musicians from the genres of electronic, hip-hop / R&B, and rock. Held over 4 days, Pandora was able to showcase many up and coming artists that are featured and heavily streamed on Pandora. Each day is a new genre, and all performances were broadcasted live on Pandora’s web & mobile outlets. This event allowed fan interaction for those attending South by Southwest as well as fan interaction for those who couldn’t attend the fest but lived vicariously through the live broadcast.

Additionally, Pandora continued this fan interaction on January 30th, 2015 Pandora continued its fan interaction by presenting a live stream of Jack White’s sold-out performance at Madison Square Garden. In anticipation of the live stream Pandora, in conjunction with Jack White’s record label Third Man Records, curated a Jack White digital mixtape that was exclusively available to Pandora users. The live stream was made available for 72 hours after The Madison Square Garden show, again allowing Pandora fans to vicariously experience the concert(20). The below clip(21) shows Jordan Klepper interviewing Jack White speaking about his upcoming MSG show; an example of additional content created by Pandora that was used exclusively during this campaign.

Finally Pandora in early April, in a joint venture with AEG Live’s Concerts West, announced an official tour pre-sale for the Rolling Stone’s upcoming ZIP CODE tour exclusively through Pandora. Pandora users were given access to pre-sale tickets 4 days before the general sale began on April 13th, 2015(22). And Pandora again created a digital mixtape of songs hand selected by members of the Rolling Stones themselves. This campaign was beneficial to both parties, and offered Pandora increased outreach with their fans, establish a relationship with major concert promoter AEG Live, as well as continued their pursuit of the live entertainment market.

All three of these events show the future direction Pandora as a company is currently moving towards. Pandora will continue the success of their already well established streaming service, while developing the company to include new outlets within their business model.

Sources

(1) – Pandora Logo – press.pandora.com – RT: 4/17/2015

(2) – Pandora App Logo – press.pandora.com – RT: 4/17/2015

(3) – Pandora User Number – statista.com – RT: 4/17/2015

(4)- Pandora One pricing – pandora.com/one – RT: 4/17/2015

(5) – Brian McAndrews Headshot – rightstartups.com – RT: 4/17/2015

(6) – Tim Westergren Headshot – chicagoideas.com – RT: 4/17/2015

(7) – Sara Clemens Headshot – thedeal.com – RT: 4/17/2015

(8) – Spotify User Number – press.spotify.com – RT: 4/17/2015

(9) – Pandora End of the Year Financial Report 2014 – press.pandora.com – RT: 4/17/2015

(10) – SoundExchange Fees – gigaom.com – RT: 4/17/2015

(11) – Billboard Apple Watch – billboard.com – RT: 4/17/2015

(12) – Tidal Launch – billboard.com – RT: 4/17/2015

(13) – Aspiro Yahoo Finance – yahoo.com/finance – RT: 4/17/2015

(14) – Pandora Screenshot – pandora.com – RT: 4/17/2015

(15) – Billboard Apple Watch Photo – billboard.com – RT: 4/17/2015

(16) – Tidal Signing Photo – nypost.com – RT: 4/17/2015

(17) – Apple Acquisition of Beats – forbes.com – RT: 4/17/2015

(18) – Apple 500 Million Users – appleinsider.com – RT: 4/17/2015

(19) – Pandora SXSW Poster – music.mxdwn.com – RT: 4/17/2015

(20) – Jack White Pandora Press MSG – press.pandora.com – RT: 4/17/2015

(21) – Jack White Pandora MSG 72 Hour Stream – youtube.com – RT: 4/17/2015

(21) – Pandora / AEG Exclusive Presale – press.pandora.com – RT: 4/17/2015

CBS Films

Posted on March 15, 2014 by Jessica Breslow

By Jessica Breslow

Courtesy of CBS Films [a]

CBS Films
11800 Wilshire Blvd
Los Angeles, CA 90025
Phone: (310) 575-7000
www.cbsfilms.com

Brief History

CBS Films, operating as a subsidiary of CBS Corporations, was founded only 7 years ago in 2007. Despite being new on the block in a tough industry, CBS Films has successfully made noise in several markets with releases like, “Las Vegas,” “The Woman in Black,” and “The Back Up Plan.” They plan to continue making noise by releasing approximately 4-6 films a year by self-distributing in the US while their partners oversee global distribution. CBS Film’s commitment to managing the development, financing, production, and marketing of low budget, experimental, and quality motion pictures of various genres is what makes them unique as a middle ground in the industry. [1] [2] [3]

Key Executives

Wolfgang Hammer (Co-President) [b]

Terry Press (Co-President) [c]

Steven Friedlander
(Executive Vice President, Theatrical Distribution) [d]

Reid Sullivan
(Chief Financial Officer) [e]

Rik Toulon
(Executive Vice President & General Counsel) [f]

Maria Faillace
(Executive Vice President, Production) [g]

For more information about the Key Executives, click here [1].

Financials

CBS Films is not a publicly traded company; therefore, there is no financial information available. However, according to Box Office Mojo, one can understand that CBS Films has the potential to be competitive among the major film companies in the future if it continues its current pattern.

CBS Films – Rankings
Courtesy of Box Office Mojo [h]

The studio got off to a rough start with its first project, “Extraordinary Measures.” The film had a production budget of $31 million dollars, and unfortunately led the company to a major loss since the film’s worldwide total gross was only $15,134,293. Fortunately, the studio’s second film “The Back Up Plan,” was a huge success, and produced a worldwide total gross of $77,477,007. With a $35 million dollar production budget, “The Back Up Plan,” was not only able to recoup the film’s production budget, but also was able to recoup “Extraordinary Measures” major loss all while still making the company roughly $26 million in profit.

“Las Vegas” Total Lifetime Grosses
Courtesy of Box Office Mojo [i]

To date, every film that CBS Films has distributed has made some profit besides “Extraordinary Measures.” In fact, the company’s most successful film to date “Las Vegas” proves that CBS Films is moving forward. “Las Vegas” had a production budget of $28 million dollars, and earned a worldwide total gross of $134,402,450 (see photo right). These observations allow one to assume that the company is comfortable financially. [4] [5] [6]

News

Clif Prowse (R), Derek Lee (L)
Courtesy of www.images.moviepilot-cdn.com [j]

CBS Film’s “Afflicted,” which was released on April 4, 2014, is currently playing in limited theaters and is available on demand at iTunes, Amazon, VUDU, Google Play, Time Warner, and XBOX in addition to other Video On Demand services. As of April 11, 2014, “Afflicted” is being shown in 34 theaters, which is down ten theaters from its original release date. According to Box Office Mojo, as of April 13, 2014, the film has earned a domestic total of $121,179. The Canadian Film Lottery and the hundred thousand dollars Co-Directors Derek Lee and Cliff Prowse devoted their time to raising funded “Afflicted.” To save on production costs further, the Co-Directors starred as themselves in the movie out of necessity, and they complied their friends, families, and relatives to be the actors as a pay-free route to ensure their budget was kept low.

Derek Lee (L), Clif Prowse (R)
Courtesy of www.laimyours.com [k]

Remarkably, Derek and Cliff have been friends since they were 15 and pimpled-faced. They started this found-footage horror film project in 2011 after working on 4 shorts together. The idea for the film was the result of what they thought would best display their skillsets. Originally, they envisioned creating an action film; however, they lacked the funding to do so with quality. As a plan B, the duo created what evolved into the vampire point of view documentary in theaters today. With only four filmmakers and a small crew of ten, scenes were shot guerilla style in Paris, Italy, and Spain using a Cannon 5D Mark II and a Go Pro. The Director of Photography was equipped with only a single lighting pack due to budget; therefore, natural lighting was forcibly essential. Budget, however, did allow for Visual Effects Company Imagine Engine to be brought on as a producer to ensure the scenes requiring special effects were brought to life. These scenes demanded an abundance of patience and luck to achieve a realistic effect since the scenes lacked certain resources that typically would have been needed.

Derek Lee as Derek Lee
Courtesy of www.images.moviepilot-cdn.com [l]

After years of hard work and obstacles, “Afflicted” was screened to distributors. A low seven figures and additional money for improving production later, CBS Films attained a deal with the duo to polish and complete the film. With CBS Film’s support, the film became commercial and competitive after a month of reshooting. “Afflicted” started to gain real momentum after being well received at the Toronto International Film Festival and Austin’s Fantastic Fest. In Toronto, “Afflicted” was awarded “Best Canadian First Feature Film,” and in Austin, the movie was awarded “Best Picture (Horror),” “Best Screenplay (Horror)”, and “Best Director (Horror).” In addition, according to IndieWire, “Afflicted” is on the Top 10 indies to watch On Demand for April. [7] [8] [9] [10] [11]

Derek Lee as Derek Lee
Courtesy of CBS Films [m]

Brief Synopsis: Derek and Cliff, two best friends, set out to travel the world for a year, but to their surprise the trip goes terribly wrong after Derek spends a night with a beautiful woman. After Derek’s encounter with this woman, his body goes though inhuman and uncontrollable changes. Cliff was originally documenting the entire trip for his travel blog, but the footage ends up capturing how the trip takes a dark turn instead. [12]

Watch Afflicted Trailer [n] (YouTube)

CBS Films is keeping an eye on the films that receive major buzz from festivals; there is talk that CBS Films might have plans to continue pursuing deals like this in the future if it “Afflicted” proves to be a beneficial investment. The power of this buzz serves as free advertising and generates a strong word of mouth presence that is typically not the easiest achieve. [8]

Coming Soon

“The F Word” recently retitled “What If” will hit US theaters in August 2014. In September, “What If” made its debut at the Toronto International Film Festival. Two and a half million dollars later, CBS Films attained the US rights for this project. “What If” will be released on August 1^st in NY and LA theaters, and will be accompanied by Disney’s “Guardians Of The Galaxy” and James Brown’s “Get Up On It.” CBS Films plans to expand markets for “What If” following the first weekend. [13]

Zoe Kazan (L), Daniel Radcliffe (R)
Courtesy of CBS Films [o]

Director:
Michael Dowse

Writer:
Elan Mastai

Stars:
Daniel Radcliffe
Zoe Kazan
Adam Driver
Mackenzie Davis
Megan Park
Oona Chaplin

Producers:
David Gross
Jesse Shapira
Jeff Arkuss
Macdara Kelleher
Andre Rouleau

[14]

Sources:

[1] CBS Films – About, cbsfilms.com, RT: 4/13/14

[2] Company Overview – Bloomberg Businessweek, investing.businessweek.com, RT: 4/13/14

[3] LA Times – Prime time for CBS movie bet?, articles.latimes.com, Claudia Eller & Amy Kaufman,1/11/10, RT: 4/13/14

[4] Box Office Mojo – “Extraordinary Measures”, boxofficemojo.com, RT: 4/13/14

[5] Box Office Mojo – “The Back Up Plan”, boxofficemojo.com, RT: 4/13/14

[6] Box Office Mojo – “Las Vegas”, boxofficemojo.com, RT: 4/13/14

[7] The Horror: Afflicted LA Premiere At Hollywood Horrorfest, laimyours.com, Jonatha Bilski, 3/31/14, RT: 4/13/14

[8] Fantastic Fest: CBS Films May Have a Sleeper Hit in Low-Budget Horror Movie ‘Afflicted’, thewrap.com, Jeff Sneider, 9/20/13, RT: 4/13/14

[9] The Hollywood Reporter – Afflicted: Film Review, hollywoodreporter.com, Frank Scheck, 4/3/2014, RT: 4/13/14

[10] The 10 Indies to Watch on VOD This April: ‘Joe,’ ‘Blue Ruin,’ ‘Filth’ and More, indiewire.com, 4/2/14, RT: 4/13/14

[11] IMDb Page for Film “Afflicted”, IMDb.com, RT: 4/13/14

[12] CBS Films – Afflicted, cbsfilms.com, RT: 4/13/14

[13] Daniel Radcliffe’s ‘The F Word’ Re-titled ‘What If,’ Set for Aug. 1 Release, variety.com, Dave McNary, 3/14/14, RT: 4/13/14

[14] CBS Films – What If, cbsfims.com, RT: 4/13/14

Multimedia Sources:

[a] CBS Film’s Logo, cbsfilms.com, RT: 4/13/14

[b] Photo of Wolfgang Hammer, 5dinstitute.org, RT: 4/13/14

[c] Photo of Terry Press, hollywoodreporter.com, RT: 4/13/14

[d] Photo of Steven Friedlander, pokerpages.com, RT: 4/13/14

[e] Photo of Reid Sullivan, cbsexpress.com, RT: 4/13/14

[f] Photo of Rik Toulon, cbsexpress.com, RT: 4/13/14

[g] Photo of Maria Faillace, hollywoodreporter.com, RT: 4/13/14

[h] CBS Films – Rankings, boxofficemojo.com, RT: 4/13/14

[i] “Las Vegas” Total Lifetime Grosses, boxofficemojo.com, RT: 4/13/14

[j] Photo 1 of Co-Directors, images.moviepilot-cdn.com, RT: 4/13/14

[k] Photo 2 of Co-Directors, laimyours.com, RT: 4/13/14

[l] Photo 1 of Derek Lee, images.moviepilot-cdn.com, RT: 4/13/14

[m] Photo 2 of Derek Lee, cbsfilms.com, RT: 4/13/14

[n] Afflicted Trailer, youtube.com, RT: 4/13/14

[o] Photo of Zoe and Daniel, cbsfilms.com, RT: 4/13/14

Spotify

Posted on March 15, 2014 by Hannah Friedland

By Hannah D Friedland

[1] Spotify’s Logo

THE SPOTIFY STORY:

[6] The most updated visuals of the Spotify application on thee platforms

[2] The most updated visuals of the Spotify application on thee platforms. Users have an on-demand stream of music on their computer, mobile device, tablet, and home entertainment system.

Spotify is a music streaming service that puts users in control of 20 million licensed songs [3]. Spotify was launched in Sweden in 2008 and came to America in 2011.

Spotify is financially a private company that offers over 20,000 new songs each day from major and independent labels including EMI, Warner Music Group, Universal, & The Orchard [3]. Artists earn royalty when their music is played, and there are over 24 million active users currently in 55 markets [3].

There are two revenue streams, free, which is “powered by advertisers” and premium for $9.99 monthly with extra features including no ads, offline, and high-quality audio [3].

TEAM SPOTIFY:

[2] Spotify Founders- Daniel Ek & Martin Lorentzon

[4] Spotify Founders- Daniel Ek & Martin Lorentzon

[5] Chief Sales, Marketing, and International Growth Officer- Jeff Levick

[5] Chief Content Officer & Managing Director USA- Ken Parks

[6] Chief Content Officer & Managing Director USA- Ken Parks

[7] Head of Content- Steve Savoca

INSIDE SPOTIFY:

Social Media Merges with Music- Songs, playlists, and albums can be shared on the Spotify application through the "Send To" message option, or users can "post to feed" to their Facebook timeline, Twitter, and Tumblr within the Spotify application. ARROW

Social Media Merges with Music- Using the “send to”, or “post to feed” options users can message music to friends and post music to their Facebook timeline, Twitter, and Tumblr within the Spotify application. Source: Spotify

Spotify gives its users the option to connect with their social media Facebook, Twitter, and Tumblr accounts. Users can create collaborative playlists, share music, view friends music and more which provides for ample music discovery and publicity for the company on social media platforms. There is also a private session users can activate.

Two other elements that Spotify includes are apps and Discover. While these apps add dimension to the Spotify journey, Discover is essentially a constantly updated news feed.

Discover- Spotify's "news feed" feature on the desktop application, artists are recommended, concerts nearby are posted, friends listening habits are shown all based on listening habits the user has shown. Source: Spotify

Discover- Spotify’s “news feed” feature on the desktop application. Updates with releases, playlists, artists recommendations, concerts nearby are posted, friends listening habits are shown all based on listening habits the user has shown. Source: Spotify

COMPETITORS:

Spotify is a strong contender, but it’s competing neck and neck with Rdio, Pandora, Rhapsody, Google Play Music, and Beats on price, catalogue, platforms, and features [8]. Beats Music entered the competitive on-demand music market in January [9], and is Spotify’s biggest challenger.

[10] Beats Music vs. Spotify- The two streaming services are extremely similar with the same catalogue size, the discovery element, and price.

Beats entry in the market put Spotify in “go-mode”.

SPOTIFY’S SITUATION:

Competitor streaming services are continually emerging. With more choices presented to consumers, Spotify has responded by shifting their focus to partnerships, acquisitions, customer satisfaction, and updated product development. The formula is to attract users to Spotify, engage with users, and retain them.

Partnerships

Last.fm

Last.fm is a music recommendation service. In January, Spotify and Last.fm teamed up to bring a beneficial on-demand playbar to Last.fm’s website. This makes it possible for Last.fm users to internally play the entire Spotify catalogue on Last.fm’s website [11].

The collaboration works in both companies favor. Last.fm users have a fuller experience with the power, “to play whatever you want by whoever you want directly on Last.fm” [12]. In addition, Spotify’s catalogue incorporation provides a huge presence and Last.fm users conveniently have motivation to signup for Spotify to take advantage of the essential music player.

The Last.Fm Spotify playbar at the bottom of Last.Fm’s website. Source: Lastfm.com

SoundHound

Spotify also joined forces with SoundHound for the “Add to spotify” feature on its iOS application in February. SoundHound is a popular music-recognition app, similar to Shazam. Banded together, SoundHound is now more interactive. After linking accounts, with the tap of a button users can automatically generate Spotify playlists of recognized songs without leaving SoundHound’s app [13].

Hitting the “Add to Spotify” button automatically turns songs discovered on SoundHound into a Spotify playlist. Source: SoundHound & Spotify

The mutually-beneficial relationship brings life to identified songs through Spotify playlists on SoundHoud, and the incentive to use the button will drive users to subscribe to Spotify while giving them presence on a music app [14].

Coachella

On top of that, Spotify was presented with an amazing opportunity to have presence on site at Coachella as the Official Digital Music Partner of the Coachella Music and Arts Festival in California in April. The Spotify Social tent was an on-site air-conditioned tent that offered relaxation pods, chargers, a “Mosaic Photo Booth” that uses your Spotify account to generate a picture out of your most played album art, and art from artist Apex [15].

[16] The Spotify Social tent, that capped at 150, gave people an air conditioning experience filled with music, more battery power, art, and a Mosaic Photobooth that puts your face on album covers based on your Spotify listening habits.

#WeWereThere was Spotify’s digital interactive strategy at Coachella to “connect, collect, share.” Implanted in every RFID wristband was the power to capture the experience by checking in and collecting custom Spotify curated playlists. The “My Coachella Story” digital snapshot let individuals create memories of their festival concert experiences with playlists gathered [16]. This collaboration not only transformed Coachella goers into premium users, but also created a special experience and built relationships by reliving the festival on Spotify.

[15] “My Coachella Story”- an example of a digital snapshot that shoes distance traveled, the path taken, playlists, artists seen etc. To participate users needed to simply connect their wrist band with their Spotify accounts, look for check ins at the festival, use the wristband to collect playlists and then after generate their digital card and share it with family and friends.

Sprint

Lastly, Beats launched with an AT&T package family plan deal. Rumors are circulating about Spotify planning to bundle with the #3 U.S. mobile carrier, Sprint [17] in April. This partnership will give Sprint customers a free trial. Customers will be able to pay for Spotify directly through their Sprint Accounts, which will help Spotify secure a greater market share and Sprint secure more data plans. Sprint and Spotify will announce the details on April 29th at a New York Event [18].

Acquisitions

In efforts to boost the “discovery” element, Spotify acquired The Echo Nest in March [19]. The Echo Nest is a music intelligence company that examines listening behavior and makes musical recommendations. Spotify paid $100 Million, with 90% Spotify equity [20]. The Echo Nest previously powered Rdio and Rhapsody, both of which ended their deals, deeming its technology invaluable to their operations right after Spotify acquired [21]. This potentially puts Spotify in the position to take The Echo Nest away from competitors.

Combing the two companies gives The Echo Nest a bigger audience and catalog, while Spotify, now with music-discovery data, will improve recommendation’s.

Customer Satisfaction

With intentions to obtain more paying users Spotify has updated its business model. In January the company announced free music shuffling on iOS with a catch, non-premium users ads play in between every few tracks [22]. In February, Spotify added the “repeat one” feature [23]. Repeat one grants users the option to repeat a single track over and over [24]. These highly requested changes illustrate that Spotify cares about users.

Working with a college students budget, Spotify slashed the premium $9.99 monthly rate to $4.99 in March [25]. They partnered with SheerID to validate eligibility. This price change is valuable because college students represent an important key demographic in streaming use [26]. This differentiates Spotify from other streaming services like Rdio and Beats that charge $10 monthly.

Unique Product Development

Competition among streaming services leads Spotify to completely redesign its user interface layout on all platforms. Spotify rolled out a sleek modernized look on April 2^nd. This major design update was the first since its launch in 2008, and to keep current it was a smart move [27].

Spotify’s New Look Video [28]

The new dramatic, dark color scheme highlights important buttons, includes circular images for people, and features square album shapes [29]. The browse tab is revised and categorized between top lists, releases, news, and moods. “Your Music”, a collection of users saved albums, songs, and artists is a new addition [30]. The Your Music addition mimics iTunes library and it is comparable to Rdio’s “collection” feature. It helps users save, organize, and browse through their favorite music. The new layout feels unified and balanced, and should attract new users [31].

WHATS NEXT FOR SPOTIFY:

Spotify is headed in the right direction, but with downloads declining, new rival services like YouTube, Apple, and Amazon that have huge user bases are joining the streaming market [32].

Being active puts Spotify in the forefront, which looks great for Investors. It is rumored that an IPO is in Spotify’s near future. Though the company has declined all comments, a job advertisement for an “External Reporting Specialist” has been posted on their website and LinkedIn [33]. Their future looks competitive but successful.

Sources:

1. Spotify’s Logo 2014, Spotifypress.com, RT: 4/04/2014

2. Spotify’s Application on Three Platforms, Spotifyblog.com, RT: 4/01/2014

3. Spotify Press Fast Facts, Press.Spotify.com, RT: 4/01/2014

4.The Founders of Spotify, Press.Spotify.com, RT: 4/01/2014

5.Spotify’s Chief Sales, Marketing, and International Growth Officer, Press.Spotify.com, RT: 4/01/2014

6. Chief Content Officer & Managing Director USA,Press.Spotify.com, RT: 4/01/2014

7. Head of Content, Press.Spotify.com, RT: 4/01/2014

8. “And The Winner Is… Best Music On-Demand Streaming Service”, Cultofmac.com, 2/18/2014, RT: 4/07/2014

9. “Beats Music Is Here”, Beats Music Blog 1/16/2014, RT: 4/08/2014

10. “Beats Music vs. Spotify: Can Dr. Dre outmix the king of streaming”, Digital Trends, 1/27/2014, RT: 4/07/2014

11. “Last.fm Bands up with Spotify to offer on-demand tracks”, CNET, 1/29/2014, RT: 4/04/2014

12. “Did Someone Say On Demand?”, Last.fm Blog, 1/29/2014, RT: 4/04/2014

13. “SoundHound Launched “Add to Spotify”, Business Wire, 2/21/2014, RT: 4/07/2014

14. “SoundHound Now Lets You Easily Add Your Discovered Music to Your Spotify Playlist”, appdevice.com, 2/24/2014, RT: 4/07/2014

15. “Coachella here we come” Spotify News, 4/7/2014 RT: 4/14/2014

16. “Spotify’s Coachella #WeWereThere Campaign: High Tech and Sweet, Sweet Air Conditioning”, Billboard, 4/11/2014, RT: 4/14/2014

17. “Sprint and Spotify Plan to Partner Up”, recode.net, 4/11/2014, RT: 4/14/2014

18. “Spotify, Sprint Plan Music Bundle To Be Unveiled This Month”, Billboard, 4/12/2014, RT: 4/14/2014

19.“Spotify Acquires the Echo Nest”, Billboard, 3/06/2014, RT: 4/02/2014

20. “Spotify Acquired Music Tech Company The Echo Nest in A $100M Deal” , TechCrunch, 3/07/2014, RT: 4/07/2014

21. “Rhapsody Kills its Echo Nest partnership following Spotify acquisition”, Venturebeat.com, 3/21/2014, RT: 4/09/2014

22. “Spotify’s free shuffle mode arrives on iPhone”, The Verge,1/08/2014, RT: 4/02/2014

23. “Repeat One”, Spotify News Blog, 2/07/2014, RT: 4/08/2014

24. “Spotify users can now repeat the same song over and over and over again”, Hypbot, 2/10/2014, : 4/02/2014

25. “Spotify Offers 50% Student Discount”, Hypbot, 3/25/2014, RT: 4/02/2014

26. “Spotify introduces 50% discount for college students”, Los Angles Times, 3/25/2014, RT: 4/07/2014

27. “The Good, The Bad, The Less Ugly: Taking Spotify’s New Redesign For a Test Drive”, Billboard, 4/03/2014, RT: 4/04/2014

28. Spotify Paints It Black with New Look, YouTube, 4/01/2014, RT: 4/06/2014

29. “Spotify’s biggest redesign ever brings long awaited Collection view”, The Verge, 4/02/2014, RT: 4/07/2014

30. “Spotify paints it black with new look”, Spotify News, 4/02/2014, RT: 4/08/2014

31. “Spotify beautifies”, CNET, 4/02/2014 RT: 4/08/2014

32. “Spotify faces challenge from Internet giants before IPO” New York Post, 3/30/2014, RT: 4/14/2014

33. “Spotify seeks to hire U.S. filings expert as bankers eye IPO” Reuters, 2/17/2014, RT: 4/14/2014

Universal Pictures

Aside

by [Bobby O'Brien]

Universal Pictures Logo [1]

Overview & History

Universal Pictures, a subsidiary of NBC Universal, is considered one of the planet’s most renowned film studios. For nearly a century the company has produced academy award winning films and culture shaping content. Over the past 6 months, Universal Picture’s tradition of excellence has continued. Since June 29th 2012, Universal Pictures has released 5 major motion pictures. Of these films, 4 have placed within the top 70 grossing films of 2012, and 3 have placed within the top 50. These five films have accumulated a combined gross product of $442, 317, 963. [2]

Carl Laemmle [4]

In 1915, German-American Film pioneer, Carl Laemmle, founded Universal Studios with the help of Abe and Julius Stern. The trio constructed two movie sets on a former chicken farm in Los Angeles California. Ninety-eight years later, 100 Universal City Plaza Drive in Los Angeles California remains the home of Universal Studios. [3] Today Universal Pictures is spearheaded by several accomplished and capable leaders, including James Schamus, Jimmy Horowitz, Cindy Gardner, Adam Fogelson, and Rick Finkelstein.

Executives

James Schamus [6]

James Schamus is the Chief Executive Officer of Universal Pictures. He has held the position since May of 2006. Schamus also serves as the Co-President of Focus Features, a sister company of Universal Pictures. [5]

In May of 2010, Jimmy Horowitz was named president of Universal Pictures. Horowitz manages day to day business operations for the studio and serves as a key member for Universal’s senior management team. He has worked for Universal for more than 18 years. [7]

Cindy Gardner has served as Universal Studio’s Senior Vice President since September 2005. Gardner is responsible for the company’s media relations, issues management, philanthropy, and special events. [8]

Adam Fogelson has held the title of Chairman of Universal Pictures since October of 2009. He oversees worldwide operations for the motion pictures group. Projects that Fogelson has worked on include American Pie, Knocked Up, and Erin Brockovich. [9]

Rick Finkelstein serves as Universal Pictures Vice Chairman and Chief Operating Officer. This Jerry Seinfeld-look-alike oversees Universal Picture’s worldwide home entertainment and television distribution. [10]

Recent News

September:

September 7th, 2012

The Street has recently informed the public of Universal Pictures plans to release Pitch Perfect, a musical comedy staring Anna Kendrick, on Friday September 28th, one week earlier than its scheduled premiere on October 5th. The film’s wide release is set to remain on its prior date, however select theaters in North America will have an opportunity to see it ahead of time. The limited release was constructed following positive feedback from early screening moviegoers. Universal Pictures feels that Pitch Perfect has a reliable and sturdy target audience that is eager for the film’s release. To some surprise, Universal Pictures has promoted Pitch Perfect with “the most extensive screening campaign in the studios history.” [11]

September 25th, 2012

The Hollywood Reporter reports that Universal Pictures has set a record for the “highest grossing-year domestically in the studio’s 100 year history”. On Monday September 24th, the studio surpassed the previous record of $1.27 billion set in 2008. More than a third of the studio’s gross product came from The Lorax and Ted, acquiring a combined $432 million. This ground-breaking news comes before the release of four major Universal Pictures’ films, including Pitch Perfect, The Man WIth the Iron Fists, This is 40, and Les Miserables. Universal Pictures is on track to shatter its 2008 record. Perhaps it will be far more than four years before the record of 2012 will be broken. [12]

October:

October 29th, 2012

According to Variety, Universal Pictures has alas acquired the rights to Subdivision. The sci-fi comedy written by Morgan Jugerson and Alex Ankeles will be produced by Justin Lin and Elaine Chin. All involved in the deal have been sure to keep the

Fast Five [16]

premise under wraps. Lin may be remembered for his recent success associated with Fast Five, a film he produced that was released in April of 2011. Universal’s VP of production, Kristin Lowe, will oversee the project. Unfortunately, a feasible release date for the film has yet to be determined. [13]

October 31st, 2012

PR Newswire has reported that Universal Pictures will release its Despicable Me 2, trailer on iTunes today. The occurrence marks the first time that the studio has released a trailer on iTunes with international versions available within the same 24 hour period. This development perhaps illustrates the studio’s continued technological and global advancements. Despicable Me 2 hits theaters on July 3rd 2013. [14] Universal will attempt to play off of the success of Despicable Me, which raked in a total domestic gross of $251,513,985 in the summer of 2010. [15] Look for Despicable Me 2 to make a big splash this summer.

November:

November 12th, 2012

The Hartford Courant has recently reminded us that, November 15th, 2012 marks the 50th anniversary of the groundbreaking premiere of To Kill a Mocking Bird. Universal

To Kill A Mockingbird [18]

Pictures’ adaptation of Harper Lee‘s novel will be re-released on Thursday, November 15th in select theaters. The 1962 film won Gregory Peck an Oscar for his portrayal of Atticus Finch. It will forever be remembered as an American classic. [17]

November 13th, 2012

At 9 a.m. pacific standard time, the Los Angeles Times reported a story that is sure to shake up the film industry. According to the newspaper, Michael Eisner‘s Tornante Co. has finalized a distribution deal with Universal Pictures. The multiyear deal will lead Universal Pictures to market and distribute movies financed by Tornante. Eisner is the former Chief Executive Officer of the Walt Disney Company. In an attempt to “return to his roots” of moviemaking Eisner looks to take advantage of the industry’s lack of original stories. He hopes that the first of Tornante’s feature films will be released no later than early 2014. In a time when the film industry is cluttered with sequels and remakes, it is encouraging to hear of an opportunity for new and original content. With the money and support of Universal Pictures, Tornante Co., is likely to become a household name in Hollywood. [19]

November 29th 2012

In March of 2012 Universal Pictures Spent $5 million to acquire the movie rights of Fifty Shades of Grey, the best selling novel written by E.L. James. The Hollywood Reporter has released a story stating that Universal pictures has recently filed a lawsuit against Smash Pictures and director James Lane, who have recently finished producing Fifty Shades of Grey: A XXX Adaptation. Luv Moves a distribution company that packaged and allocated DVD’s of the porn parody has also been targeted in the lawsuit. Universal Picture’s and Fifty Shades Ltd. are requesting an injunction and further monetary damage. [20]

December

December 4th 2012

Universal Picture’s Les Miserables, is one of the most highly anticipated films of 2012. Set to be released on Christmas day, the musical starring Hugh Jackman, Russell Crowe, and Anne Hathawayis due for a strong opening weekend and perhaps some

Les Miserables [21]

recognition from the academy. The Sacramento Bee has reported an announcement from Universal Pictures, stating that the film will be “digitally remastered into the immersive IMAX format” and released in IMAX theaters worldwide. The film will be released in IMAX theaters in New York, Los Angeles, Toronto, and Montreal on December 25th. Those abroad will have to wait until January 10th for the film’s IMAX release. Greg Foster, the President of IMAX entertainment, stated that Les Miserables “lends itself perfectly to the IMAX Experience”. The IMAX release of Les Miserables is sure to amplify the buzz surrounding the movie and its premiere. The second format option and increase in screens may lead to a tremendous financial success. [22]

Future

The upcoming winter and remainder of 2012 appears to be promising for Universal Pictures. On December 21st 2012, This is 40, a film written and directed by Judd Apatow, will be widely released in North America. The highly anticipated Les Miserables, will premiere on Christmas day and the Osama Bin Laden murder thriller, Zero Dark Thirty, will be released two and a half weeks later. A fitting end to a record-setting year seems to be in store for Universal Pictures.

Sources:

[1] Universal Pictures’ Twitter Account; https://twitter.com/UniversalEnt

[2] Box Office Mojo; 2012; http://www.boxofficemojo.com/yearly/chart/?yr=2012&p=.htm

[3] U.S. History: Universal Studios; http://www.u-s-history.com/pages/h3086.html

[4] Silent Hollywood; http://silenthollywood.com/carllaemmle.html

[5] Bloomberg Business Week; http://investing.businessweek.com/research/stocks/private/person.asp?personId=2144227&privcapId=2092219&previousCapId=804881&previousTitle=Universal%20Studios,%20Inc.

[6] IMBD; James Schamus; http://www.imdb.com/name/nm0770005/

[7] NBC Universal Website; Executives; Jimmy Horowitz; http://www.nbcuni.com/corporate/management/executive/universal-pictures/jimmy-horowitz/

[8] NBC Universal Website; Executives; Cindy Gardner http://www.nbcuni.com/corporate/management/communication-lead/universal-pictures/cindy-gardner/

[9] NBC Universal Website; Executives; Adam Fogelson http://www.nbcuni.com/corporate/management/senior-corporate-executives/universal-pictures/adam-fogelson/

[10] NBC Universal Website; Executives; Rick Finkelstein http://www.nbcuni.com/corporate/management/executive/universal-pictures/rick-finkelstein/

[11] PR Newswire; The Street; http://www.thestreet.com/story/11689878/1/universal-pictures-to-release-pitch-perfect-in-select-theaters-on-friday-september-28-2012.html