Columbia Pictures

Posted on December 1, 2014 by iwmccour

by Ian McCourt

Columbia Pictures

Image Courtesy Fortune.com [i]

Contact Information: [ii]

10202 West Washington Boulevard

Culver City, CA 90232

310-244-4000

www.sonypictures.com

Key Executives:

Michael Lynton CEO, Sony Entertainment, Chairman and CEO, Sony Pictures Entertainment

Amy Pascal Co-Chairman, Sony Pictures Entertainment, Chairman, Sony Pictures Entertainment Motion Picture Group

Doug Belgrad President, Sony Pictures Entertainment Motion Picture Group President, Columbia Pictures

David Hendler Senior Executive Vice President & Chief Financial Officer, Sony Pictures Entertainment

Michael De Luca
President, Production, Columbia Pictures

Hannah Minghella President, Production, Columbia Pictures

Executives Photos and Information Courtesy of: http://www.sonypictures.com/corp/management.html [iii]

About Columbia Pictures:

In 1918, Harry and Jack Cohn formed CBC Film Sales with an associate of theirs, Joe Brandt. CBC Film Sales (Cohn-Brandt-Cohn) then produced small-budget short films and featurettes until a few experiments with feature films and an eye for larger profits prompted them to form Columbia Pictures Corporation in 1924. Columbia established itself in the cinema world, however, with the discovery of director Frank Capra in 1927. He would bring the company many Academy Awards, including the Best Picture films “It Happened One Night” and “You Can’t Take it With You.” Columbia would continue to grow and prosper as the decades moved past, and it was bought by Coca-Cola in 1982. However, a mere seven years later, Columbia Pictures and all of its holdings were bought by the Sony Corporation in 1989. [iv] It is now a part of Sony Pictures Entertainment‘s Columbia Tristar Motion Picture Group, along with Tristar Pictures, Sony Pictures Classics and Screengems. [v]

Financials:

It is to be noted that Sony’s Financial Reports for the Pictures Division encompasses not only Columbia Pictures, but also the Tristar Pictures and Screengems studios, as well as any TV production and distribution financials. Regardless, Sony Pictures Entertainment reported that revenue decreased 3% on a constant currency (U.S. dollar) standard to 1,671 million dollars for the fiscal quarter ended September 30, 2014 from 1,815 million for the fiscal quarter ended September 30, 2013. [vi][vii] This was due to lower theatrical revenues due to fewer theatrical releases in Q2 FY14 as opposed to Q2 FY13. [viii] Sony predicts that the pictures division will make 8,100 million U.S. dollars for the total Fiscal Year ending March 31, 2015. [ix]

What’s Happening Now?

In 2014, Columbia Pictures has released nine films, three of which are still in theaters as of December 1, 2014. The Amazing Spider-Man 2 and 22 Jump Street are leading in gross so far respectively, with 22 Jump Street still in theaters. [x]

22 Jump Street
This sequel to the hit 21 Jump Street, 22 Jump Street stars Jonah Hill and Channing Tatum and follows the adventures of Officers Schmidt and Jenko as they go undercover as college students. The film is directed by Christopher Miller and Phil Lord.

Image and Synopsis Courtesy IMDB [xi]

In its opening weekend (June 13-15, 2014), 22 Jump Street opened at number one, making $57,071,445 domestically to its $50 million budget. The film is now in its twenty-third week, having made $331,333,876 worldwide as of December 1, 2014. [xii]

The Equalizer
In The Equalizer, Denzel Washington stars as a man who has put his dark past behind him, only to return to his old ways when he meets a girl who is under the control of Russian gangsters. The film is directed by Antoine Fuqua.

Image and Synopsis Courtesy IMDB [xiii]

In its opening weekend (Sept. 26-28, 2014) The Equalizer opened number one at the box office, earning $34,137,828 to its $55 million budget. Now in its ninth week, the film has made $190,173,178 internationally as of December 1, 2014. [xiv]

Fury
Fury, starring Brad Pitt, Logan Lerman, and Shia LaBeouf, tells the tale of an Army Sergeant nicknamed Wardaddy (Pitt) who commands a Sherman tank with a five-man crew against amazing odds in an attempt to cripple Nazi Germany. The film is written and directed by David Ayer.

Image and Synopsis Courtesy IMDB [xv]

Opening number one at the box office, Fury made $23,702,421 to its $68 million budget during its opening weekend (Oct. 17-19, 2014). Going through its seventh week in theaters, Fury has made $171,707,000 internationally as of December 1, 2014. [xvi] On Veteran’s Day, Nov. 11, 2014, the movie was free at Regal and AMC Theaters for all current personnel or veterans with a valid I.D. [xvii]

Ghostbusters (30th Anniversary Re-Release)
To celebrate the 30th Anniversary of the 1984 classic, Ghostbusters was back in theaters beginning August 29, 2014. [xviii] It tells the story of three parapsychology professors struggling for work who decide to open up a ghost removal business. It stars Bill Murray, Dan Aykroyd, Harold Ramis, and Sigourney Weaver. It is directed by Ivan Reitman. [xix]

Image Credit Fandango.com [xx]

The re-release opened at fifteenth its opening weekend (August 29-31, 2014), making $1,756,513. It closed on September 18, 2014, despite being advertised as only being open for one week. During this time, it made $3,580,343. This makes the film’s total lifetime gross $242,212,467 as of December 1, 2014. [xxi]

In Other News:

In early November, Columbia Pictures requested to a Florida federal court that its anti-piracy policies be kept secret. The information on these policies is now in a closed case between Hotfile, a file-sharing site that closed down in 2013, and the Motion Picture Association of America (MPAA). [xxii] Columbia is insisting that if this information were released, it would render the company incapable to protect its copyrighted works. This comes after U.S. District Judge Kathleen Williams ruled that the information is in the public interest and should be released. [xxiii]

Image Courtesy Dailytech [xxvi]

On November 24, 2014, hackers took control of Sony’s computer systems. A group claiming to be the hackers then criticized Sony CEO Michael Lynton in a tweet, calling him “a criminal.” [xxiv] Since then, versions of five films belonging to Sony Pictures have been released online: Annie, Fury, Still Alice, Mr. Turner, and To Write Love on Her Arms. Of those five films, only Fury has been released in theaters, but even that film hasn’t had a DVD release yet. These films are already reported to have been illegally downloaded hundreds of thousands of times. [xxv] Sony has since hired Mandiant Forensics Unit to clean up the attack, and the U.S. Federal Bureau of Investigations has begun looking into the incident. Sony has been looking to see if the attack was perpetrated by North Korea-backed hackers in retaliation to the upcoming release of the movie, The Interview, which is a comedy about an attempt to assassinate North Korean leader Kim Jong Un. [xxvii]

What’s To Come:

Annie

Image Courtesy IMDB [xxix]

One of the films leaked from the hack, Annie will be released in theaters on December 19, 2014. Starring Quvenzhane Wallis, Jamie Foxx, and Cameron Diaz, this musical film tells of a young foster kid (Wallis) who toughs out the hard knock life of New York City in 2014. While it will be competing against Disney‘s Into The Woods, the film is predicted to make about $95 million. [xxviii]

The Interview

Image Courtesy IMDB [xxxi]

To be released on Christmas Day, December 25, 2014, The Interview is the latest comedy co-directed by Seth Rogen and Evan Goldberg. Starring Rogen and James Franco, the film is about journalist Dave Skylark and producer Aaron Rapoport from the popular TV show Skylark Tonight as they are hired by the CIA to assassinate Kim Jong Un. It is predicted to make $90 million. [xxx]

[i] Columbia Pictures Logo. Retrieved 11/29/2014.
[ii] Sony Pictures Contacts. Retrieved 11/29/2014.
[iii] Sony/Columbia Executives. Retrieved 11/29/2014.
[iv] History of Columbia Pictures. Retrieved 11/29/2014.
[v] Sony Divisions. Retrieved 11/29/2014.
[vi] Sony Financials Q2 FY14. Retrieved 11/30/2014.
[vii] Sony Financials Q2 FY13. Retrieved 11/30/2014.
[viii] Sony Financials Q2 FY14. Retrieved 11/30/2014.
[vix] Sony Predictions. Retrieved 11/30/2014.
[x] Columbia Films 2014. Retrieved 12/1/2014.
[xi] 22 Jump Street Info. Retrieved 11/30/2014.
[xii] 22 Jump Street Box Office. Retrieved 12/1/2014.
[xiii] The Equalizer Info. Retrieved 11/30/2014.
[xiv] The Equalizer Box Office. Retrieved 12/1/2014.
[xv] Fury Info. Retrieved 11/30/2014.
[xvi] Fury Box Office. Retrieved 12/1/2014.
[xvii] Fury Free for Veterans 11/11. Retrieved 11/30/2014.
[xviii] Ghostbusters Re-release Info. Retrieved 11/30/2014.
[xix] Ghostbusters Info. Retrieved 11/30/2014.
[xx] Ghostbusters Re-release Poster. Retrieved 11/30/2014.
[xxi] Ghostbusters Re-Release Box Office. Retrieved 12/1/2014.
[xxii] Hotfile Shuts Down. Retrieved 12/1/2014.
[xxiii] Columbia Anti-Piracy Case. Retrieved 12/1/2014.
[xxiv] Hackers take Sony. Retrieved 12/1/2014.
[xxv] Sony Movies Leaked. Retrieved 12/1/2014.
[xxvi] Hackers Call Out Lynton on Twitter. Retrieved 12/1/2014.
[xxvii] Sony Responds to Hack. Retrieved 12/1/2014.
[xxviii] Annie Info. Retrieved 12/1/2014.
[xxiv] Annie Poster. Retrieved 12/1/2014.
[xxx] The Interview Info. Retrieved 12/1/2014.
[xxxi] The Interview Poster. Retrieved 12/1/2014.

DreamWorks Studios

Posted on October 5, 2014 by apwestfa

by Alex Westfall

Courtesy of wholemovieinfo.com (a)

DreamWorks Studios
100 Universal City Plaza Dr., Bldg. 5121
Universal City, CA 91608
P: (818) 733-9300
http://www.dreamworksstudios.com/

Key Executives

Steven Spielberg, Principle Partner (b)

Michael Wright, Chief Executive Officer (c)

Lyndsay Harding, Chief Financial Officer (d)

Jeff Small, President & Chief Operating Officer (e)

Company Overview

DreamWorks Studios is an American film company originally founded in 1994 by partners Steven Spielberg, Jeffrey Katzenberg, and David Geffen. In its early years, the studio worked with several different film companies such as Universal, Sony, and 20^th Century Fox. These collaborations saw much success by cranking out multiple critically acclaimed films such as the Academy Award winning American Beauty, Gladiator, and A Beautiful Mind. In 2005, Viacom, the parent company of Paramount Pictures, purchased DreamWorks for $1.6 billion. However, in 2008, DreamWorks decided it would end its deal with Paramount and signed on to a partnership with Indian investment firm Reliance ADA Group to produce its films. In addition to working with Reliance, DreamWorks also maintains a deal with the Walt Disney Company, who markets and distributes its films. [1] [2]

Financials

Because DreamWorks Studios is a private company, specific financial information is not exactly attainable. However, by analyzing the budgets and revenue from the studio’s recent films, one can have a good idea about how the company is doing. At the time of it’s deal with Reliance, it was a known fact that DreamWorks had quite the amount of debt, and the $600 million invested by the firm arguably saved the film company from going under. With the creation of it’s subsequent movies, DreamWorks was once again beginning to see success. In 2014, the studio released two films- Need for Speed and the One Hundred Foot Journey.

With a budget of $66 million, Need for Speed ended up bringing in $203.3 million in revenue- thanks to it being highly popular in foreign markets such as China and Russia. Clearly by making back more than three times it’s budget, the movie can be hailed as a

Need for Speed movie poster, courtesy of wikipedia.org

“Need for Speed” movie poster, courtesy of industrialcolor.com (f)

financial success for the studio. Despite garnering negative reviews, Need for Speed most likely drew all of its audience due to the internationally popular video game it was based off of. The movie’s action packed plot and showcase of fast cars was definitely aimed at a male audience ranging from 15-35, which is the exact demographic that plays the video game around the world. Seeing as the game has this existing wide audience, it makes sense that they flocked to see the film and brought in so much revenue.

Sticking with the trend, the One Hundred Foot Journey made a total of $88.8 million- which is

Hundred Foot Journey poster, courtesy of imdb.com (h)

“The Hundred Foot Journey” poster, courtesy of imdb.com (g)

four times it’s budget of $22 million. This success was most likely garnered by the film’s feel-good plot that is about something everyone can relate to- food. Additionally, it was produced by Oprah Winfrey and her company Harpo Productions. Seeing as Winfrey is so popular already (especially with women ages 25-64), she was probably able to draw in an even larger audience for the film by promoting it on her show, television network, etc.

Financially successful films such as these two are what has helped DreamWorks Studios escape from it’s initial early 2010s box office blunders such as Cowboys & Aliens and Fright Night– which just barely made back their budgets. [3] [4] [5] [6]

What’s Happening Now

As of Fall 2014, DreamWorks Studios has seen some huge changes with studio management and personnel. After seven years of acting as Chief Executive Officer and

: Michael Wright, courtesy of online.wsj.com (h)

Co-Principal Partner to Steven Spielberg, Stacey Snider left the company and was replaced by Michael Wright. Wright, who was formerly Head of Programming for TNT,TBS, and TCM, will begin his position as the new CEO starting on January 1st, 2015. He will report directly to Spielberg and will be in charge of all the creative aspects for the film side of the business. Although some are a bit weary that Wright’s television background will not translate well to the motion picture industry, Spielberg himself believes quite the contrary:

“He has a keen understanding of storytelling and how to deliver those stories in every shape and size, regardless of platform. I am delighted to welcome him.”

One thing is for sure, Wright’s background with edgier shows for TNT such as Major Crimes and the Last Ship is a likely indicator of what is in store for DreamWorks: more thrilling and grittier, adult-type content. Hopefully this new type of material will prove to even further revive the studio and bring in even more revenue.

Along with Wright, DreamWorks has also hired a new CFO- Lyndsay Harding from Evergreen Studios. Prior to working in the media and entertainment industry, Harding worked on Wall Street dealing with mergers and acquisitions for Goldman Sachs, and then in private equity for JPMorgan Chase. Her high business acumen will surely prove useful to the studio, as she will be able to tighten up budgets and continue decreasing debt. [7] [8]

For the Future

Within the next two years, DreamWorks is only planning on releasing two films: St. James Place and the BFG. Both films are currently in the early stages of production and are slated for releases in October 2015 and July 2016, respectively.

Hanks and Spielberg on set of St. James Place, courtesy of brooklyndaily.com (i)

St. James Place will be directed by Spielberg with a screenplay written by Matt Charman- revised by the famed Joel and Ethan Coen. It is a cold war era spy thriller, based on the 1960 U-2 Incident, and will star Tom Hanks, Amy Ryan, and Alan Alda. Based on this lineup, the film appears as though it will do well, seeing as the brands that are often attached to Spielberg, the Coen brothers, and Tom Hanks are positive and successful. The sole fact that their names are headlining will be enough to draw in a large audience of adults 17-60, even if the movie itself turns out to be sub-par.

In addition to St. James Place, DreamWorks is also working on the BFG, a film that will

The BFG novel, courtesy of barnesandnoble.com (j)

be based on the popular children’s book of the same name by Roald Dahl. The story follows a young girl and a friendly giant who go on a journey to vanquish evil giants who are threatening the human world. As of October, Mark Rylance, a three time Tony Award winner, has been cast to play the titular character. Because the book and its author are already so popular, the film will be sure to draw in mass audiences of children and their families. Its summer release is also a prime time, seeing as children will be out of school and more able to see the film in theaters. [9] [10] [11] [12]

Sources

[1] DreamWorks Studios – History, dreamworksstudios.com, RT: 11/29/14

[2] DreamWorks Studios – FAQ, dreamworksstudios.com, RT: 11/29/14

[3] Reliance Big in Talks with Spielberg’s DreamWorks, business-standard.com, RT: 11/29/14

[4] Box Office Mojo- Need for Speed, boxofficemojo.com, RT: 11/29/14

[5] Videogame ‘Need for Speed’ to be Turned into ‘Fast & Furious’-Style Franchise, indiewire.com, RT: 11/29/14

[6] Box Office Mojo- One Hundred Foot Journey, boxofficemojo.com, RT: 11/29/14

[7] Michael Wright to Replace Stacey Snider at DreamWorks as CEO, variety.com, RT: 11/29/14

[8] DreamWorks Taps Lyndsay Harding as CFO, variety.com, RT: 11/29/14

[9] Four Cast in Steven Spielberg’s Untitled Cold War Spy Thriller, dreamworksstudios.com, RT: 11/29/14

[10] Novice Screenwriter on Selling His First Script to Steven Spielberg, hollywoodreporter.com, RT: 11/29/14

[11] Steven Spielberg’s The BFG to be Released in 2016, telegraph.co.uk, RT: 11/29/14

[12] Mark Rylance Starring as ‘The BFG’ for Steve Spielberg, variety.com, RT: 11/29/14

Multimedia Sources

(a) DreamWorks Studios Logo, wholemovieinfo.com, RT: 11/29/14

(b) Steven Spielberg Photo & Info, dreamworksstudios.com, RT: 11/29/14

(d) Lyndsey Harding Photo & Info , dreamworksstudios.com, RT: 11/2914

(e) Jeff Small Photo & Info, dreamworksstudios.com, RT: 11/29/14

(f) Need for Speed movie poster, industrialcolor.com, RT: 11/29/14

(g) the Hundred Foot Journey movie poster, imdb.com, RT: 11/29/14

(h) Michael Wright, wsj.com, RT: 11/29/14

(i) St. James Set, brooklyndaily.com, RT: 11/29/14

(j) the BFG, barnesandnoble.com, RT: 11/29/14

Spotify

Posted on March 15, 2014 by Hannah Friedland

By Hannah D Friedland

[1] Spotify’s Logo

THE SPOTIFY STORY:

[6] The most updated visuals of the Spotify application on thee platforms

[2] The most updated visuals of the Spotify application on thee platforms. Users have an on-demand stream of music on their computer, mobile device, tablet, and home entertainment system.

Spotify is a music streaming service that puts users in control of 20 million licensed songs [3]. Spotify was launched in Sweden in 2008 and came to America in 2011.

Spotify is financially a private company that offers over 20,000 new songs each day from major and independent labels including EMI, Warner Music Group, Universal, & The Orchard [3]. Artists earn royalty when their music is played, and there are over 24 million active users currently in 55 markets [3].

There are two revenue streams, free, which is “powered by advertisers” and premium for $9.99 monthly with extra features including no ads, offline, and high-quality audio [3].

TEAM SPOTIFY:

[2] Spotify Founders- Daniel Ek & Martin Lorentzon

[4] Spotify Founders- Daniel Ek & Martin Lorentzon

[5] Chief Sales, Marketing, and International Growth Officer- Jeff Levick

[5] Chief Content Officer & Managing Director USA- Ken Parks

[6] Chief Content Officer & Managing Director USA- Ken Parks

[7] Head of Content- Steve Savoca

INSIDE SPOTIFY:

Social Media Merges with Music- Songs, playlists, and albums can be shared on the Spotify application through the "Send To" message option, or users can "post to feed" to their Facebook timeline, Twitter, and Tumblr within the Spotify application. ARROW

Social Media Merges with Music- Using the “send to”, or “post to feed” options users can message music to friends and post music to their Facebook timeline, Twitter, and Tumblr within the Spotify application. Source: Spotify

Spotify gives its users the option to connect with their social media Facebook, Twitter, and Tumblr accounts. Users can create collaborative playlists, share music, view friends music and more which provides for ample music discovery and publicity for the company on social media platforms. There is also a private session users can activate.

Two other elements that Spotify includes are apps and Discover. While these apps add dimension to the Spotify journey, Discover is essentially a constantly updated news feed.

Discover- Spotify's "news feed" feature on the desktop application, artists are recommended, concerts nearby are posted, friends listening habits are shown all based on listening habits the user has shown. Source: Spotify

Discover- Spotify’s “news feed” feature on the desktop application. Updates with releases, playlists, artists recommendations, concerts nearby are posted, friends listening habits are shown all based on listening habits the user has shown. Source: Spotify

COMPETITORS:

Spotify is a strong contender, but it’s competing neck and neck with Rdio, Pandora, Rhapsody, Google Play Music, and Beats on price, catalogue, platforms, and features [8]. Beats Music entered the competitive on-demand music market in January [9], and is Spotify’s biggest challenger.

[10] Beats Music vs. Spotify- The two streaming services are extremely similar with the same catalogue size, the discovery element, and price.

Beats entry in the market put Spotify in “go-mode”.

SPOTIFY’S SITUATION:

Competitor streaming services are continually emerging. With more choices presented to consumers, Spotify has responded by shifting their focus to partnerships, acquisitions, customer satisfaction, and updated product development. The formula is to attract users to Spotify, engage with users, and retain them.

Partnerships

Last.fm

Last.fm is a music recommendation service. In January, Spotify and Last.fm teamed up to bring a beneficial on-demand playbar to Last.fm’s website. This makes it possible for Last.fm users to internally play the entire Spotify catalogue on Last.fm’s website [11].

The collaboration works in both companies favor. Last.fm users have a fuller experience with the power, “to play whatever you want by whoever you want directly on Last.fm” [12]. In addition, Spotify’s catalogue incorporation provides a huge presence and Last.fm users conveniently have motivation to signup for Spotify to take advantage of the essential music player.

The Last.Fm Spotify playbar at the bottom of Last.Fm’s website. Source: Lastfm.com

SoundHound

Spotify also joined forces with SoundHound for the “Add to spotify” feature on its iOS application in February. SoundHound is a popular music-recognition app, similar to Shazam. Banded together, SoundHound is now more interactive. After linking accounts, with the tap of a button users can automatically generate Spotify playlists of recognized songs without leaving SoundHound’s app [13].

Hitting the “Add to Spotify” button automatically turns songs discovered on SoundHound into a Spotify playlist. Source: SoundHound & Spotify

The mutually-beneficial relationship brings life to identified songs through Spotify playlists on SoundHoud, and the incentive to use the button will drive users to subscribe to Spotify while giving them presence on a music app [14].

Coachella

On top of that, Spotify was presented with an amazing opportunity to have presence on site at Coachella as the Official Digital Music Partner of the Coachella Music and Arts Festival in California in April. The Spotify Social tent was an on-site air-conditioned tent that offered relaxation pods, chargers, a “Mosaic Photo Booth” that uses your Spotify account to generate a picture out of your most played album art, and art from artist Apex [15].

[16] The Spotify Social tent, that capped at 150, gave people an air conditioning experience filled with music, more battery power, art, and a Mosaic Photobooth that puts your face on album covers based on your Spotify listening habits.

#WeWereThere was Spotify’s digital interactive strategy at Coachella to “connect, collect, share.” Implanted in every RFID wristband was the power to capture the experience by checking in and collecting custom Spotify curated playlists. The “My Coachella Story” digital snapshot let individuals create memories of their festival concert experiences with playlists gathered [16]. This collaboration not only transformed Coachella goers into premium users, but also created a special experience and built relationships by reliving the festival on Spotify.

[15] “My Coachella Story”- an example of a digital snapshot that shoes distance traveled, the path taken, playlists, artists seen etc. To participate users needed to simply connect their wrist band with their Spotify accounts, look for check ins at the festival, use the wristband to collect playlists and then after generate their digital card and share it with family and friends.

Sprint

Lastly, Beats launched with an AT&T package family plan deal. Rumors are circulating about Spotify planning to bundle with the #3 U.S. mobile carrier, Sprint [17] in April. This partnership will give Sprint customers a free trial. Customers will be able to pay for Spotify directly through their Sprint Accounts, which will help Spotify secure a greater market share and Sprint secure more data plans. Sprint and Spotify will announce the details on April 29th at a New York Event [18].

Acquisitions

In efforts to boost the “discovery” element, Spotify acquired The Echo Nest in March [19]. The Echo Nest is a music intelligence company that examines listening behavior and makes musical recommendations. Spotify paid $100 Million, with 90% Spotify equity [20]. The Echo Nest previously powered Rdio and Rhapsody, both of which ended their deals, deeming its technology invaluable to their operations right after Spotify acquired [21]. This potentially puts Spotify in the position to take The Echo Nest away from competitors.

Combing the two companies gives The Echo Nest a bigger audience and catalog, while Spotify, now with music-discovery data, will improve recommendation’s.

Customer Satisfaction

With intentions to obtain more paying users Spotify has updated its business model. In January the company announced free music shuffling on iOS with a catch, non-premium users ads play in between every few tracks [22]. In February, Spotify added the “repeat one” feature [23]. Repeat one grants users the option to repeat a single track over and over [24]. These highly requested changes illustrate that Spotify cares about users.

Working with a college students budget, Spotify slashed the premium $9.99 monthly rate to $4.99 in March [25]. They partnered with SheerID to validate eligibility. This price change is valuable because college students represent an important key demographic in streaming use [26]. This differentiates Spotify from other streaming services like Rdio and Beats that charge $10 monthly.

Unique Product Development

Competition among streaming services leads Spotify to completely redesign its user interface layout on all platforms. Spotify rolled out a sleek modernized look on April 2^nd. This major design update was the first since its launch in 2008, and to keep current it was a smart move [27].

Spotify’s New Look Video [28]

The new dramatic, dark color scheme highlights important buttons, includes circular images for people, and features square album shapes [29]. The browse tab is revised and categorized between top lists, releases, news, and moods. “Your Music”, a collection of users saved albums, songs, and artists is a new addition [30]. The Your Music addition mimics iTunes library and it is comparable to Rdio’s “collection” feature. It helps users save, organize, and browse through their favorite music. The new layout feels unified and balanced, and should attract new users [31].

WHATS NEXT FOR SPOTIFY:

Spotify is headed in the right direction, but with downloads declining, new rival services like YouTube, Apple, and Amazon that have huge user bases are joining the streaming market [32].

Being active puts Spotify in the forefront, which looks great for Investors. It is rumored that an IPO is in Spotify’s near future. Though the company has declined all comments, a job advertisement for an “External Reporting Specialist” has been posted on their website and LinkedIn [33]. Their future looks competitive but successful.

Sources:

1. Spotify’s Logo 2014, Spotifypress.com, RT: 4/04/2014

2. Spotify’s Application on Three Platforms, Spotifyblog.com, RT: 4/01/2014

3. Spotify Press Fast Facts, Press.Spotify.com, RT: 4/01/2014

4.The Founders of Spotify, Press.Spotify.com, RT: 4/01/2014

5.Spotify’s Chief Sales, Marketing, and International Growth Officer, Press.Spotify.com, RT: 4/01/2014

6. Chief Content Officer & Managing Director USA,Press.Spotify.com, RT: 4/01/2014

7. Head of Content, Press.Spotify.com, RT: 4/01/2014

8. “And The Winner Is… Best Music On-Demand Streaming Service”, Cultofmac.com, 2/18/2014, RT: 4/07/2014

9. “Beats Music Is Here”, Beats Music Blog 1/16/2014, RT: 4/08/2014

10. “Beats Music vs. Spotify: Can Dr. Dre outmix the king of streaming”, Digital Trends, 1/27/2014, RT: 4/07/2014

11. “Last.fm Bands up with Spotify to offer on-demand tracks”, CNET, 1/29/2014, RT: 4/04/2014

12. “Did Someone Say On Demand?”, Last.fm Blog, 1/29/2014, RT: 4/04/2014

13. “SoundHound Launched “Add to Spotify”, Business Wire, 2/21/2014, RT: 4/07/2014

14. “SoundHound Now Lets You Easily Add Your Discovered Music to Your Spotify Playlist”, appdevice.com, 2/24/2014, RT: 4/07/2014

15. “Coachella here we come” Spotify News, 4/7/2014 RT: 4/14/2014

16. “Spotify’s Coachella #WeWereThere Campaign: High Tech and Sweet, Sweet Air Conditioning”, Billboard, 4/11/2014, RT: 4/14/2014

17. “Sprint and Spotify Plan to Partner Up”, recode.net, 4/11/2014, RT: 4/14/2014

18. “Spotify, Sprint Plan Music Bundle To Be Unveiled This Month”, Billboard, 4/12/2014, RT: 4/14/2014

19.“Spotify Acquires the Echo Nest”, Billboard, 3/06/2014, RT: 4/02/2014

20. “Spotify Acquired Music Tech Company The Echo Nest in A $100M Deal” , TechCrunch, 3/07/2014, RT: 4/07/2014

21. “Rhapsody Kills its Echo Nest partnership following Spotify acquisition”, Venturebeat.com, 3/21/2014, RT: 4/09/2014

22. “Spotify’s free shuffle mode arrives on iPhone”, The Verge,1/08/2014, RT: 4/02/2014

23. “Repeat One”, Spotify News Blog, 2/07/2014, RT: 4/08/2014

24. “Spotify users can now repeat the same song over and over and over again”, Hypbot, 2/10/2014, : 4/02/2014

25. “Spotify Offers 50% Student Discount”, Hypbot, 3/25/2014, RT: 4/02/2014

26. “Spotify introduces 50% discount for college students”, Los Angles Times, 3/25/2014, RT: 4/07/2014

27. “The Good, The Bad, The Less Ugly: Taking Spotify’s New Redesign For a Test Drive”, Billboard, 4/03/2014, RT: 4/04/2014

28. Spotify Paints It Black with New Look, YouTube, 4/01/2014, RT: 4/06/2014

29. “Spotify’s biggest redesign ever brings long awaited Collection view”, The Verge, 4/02/2014, RT: 4/07/2014

30. “Spotify paints it black with new look”, Spotify News, 4/02/2014, RT: 4/08/2014

31. “Spotify beautifies”, CNET, 4/02/2014 RT: 4/08/2014

32. “Spotify faces challenge from Internet giants before IPO” New York Post, 3/30/2014, RT: 4/14/2014

33. “Spotify seeks to hire U.S. filings expert as bankers eye IPO” Reuters, 2/17/2014, RT: 4/14/2014

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