Netflix

Posted on October 5, 2014 by mmueller

by Micaela Mueller

Company Logo – www.netflix.com

100 Winchester Circle, Los Gatos, CA 95032
(408) 540-3700

Executives [1]

Reed Hastings, Founder and CEO

David Wells, CFO

Twani Cranz, Chief Talent Officer

Kelly Bennett, Chief Marketing Officer

About [2]

Netflix is an international public company that allows users to stream movies and television shows online with a monthly subscription. They also offer rentals by mail for an additional cost and produce their own original programming.

History

Courtesy of postalnews.com

Reed Hastings and Marc Randolph founded Netflix in 1997 as an online movie rental service. In 2007, Netflix introduced streaming services that allowed members to use personal computers to instantly watch movies and television shows online. In 2012, Netflix began producing original content and became the first Internet TV network to be nominated for the primetime Emmy with 31 nominations in 2013 [3]. Currently in 2014, Netflix has over 53 million members in nearly 50 countries worldwide and accounts for more than 34 percent of the peak wired download traffic in North America [4].

Financials

Netflix is publically held. According to the company’s 2014 third quarter report, it has $1,223 billion in total revenue, a 27% increase from the same quarter of the previous year. The company reported a 20% increase in domestic revenue from the same quarter of the previous year and a 47% increase in international revenue due to their expanded global market. Netflix predicts a 6% increase in total revenue and an additional 4 million subscribers by the end of the fourth quarter, bringing their total revenue up to $1,305 billion and their global membership to 57 million. Netflix’s two major competitors are Hulu and Amazon [5].

Courtesy of finance.yahoo.com

Over a 3-month period, Netflix’s highest share price was $484.39. However, after a massive 25% drop on October 16^th, the price dropped to $361.70 and eventually reached it’s lowest share price of $346.59 on November 30^th [6].

The 25% drop in share price occurred a day after Netflix reported that the company’s subscriber growth was below the original forecast. Netflix speculates that the subscriber growth was lower than anticipated as a result of the increased price for membership that was announced in May 2014 [7]. The price increased $1 from $7.99 to $8.99 monthly [8].

Recent News

International Expansion

Courtesy of gigaom.com

For the past couple of years, Netflix has been working to increase their international presence. Since 2012, Netflix has been available internationally in the UK, Ireland, Denmark, Finland, Norway, and Sweden and in the Netherlands since 2013. In September of 2014, Netflix announced that streaming services are now available to subscribers in Germany, France, Austria, Switzerland, Belgium and Luxembourg via all devices with Internet access including computers, smartphones, and video game consoles [9].

Then, in November of 2014, Netflix announced, that by March of 2015, it will expand into New Zealand and Australia [10].

Netflix and Nielsen

Since its start in 1997, the company has never released how many people watch each show on Netflix. The company claims that because their revenue comes from subscribers and not advertisers, the only number that matters is their subscriber count. The company’s decision bothers networks such as HBO, Showtime, and Starz, who also rely on subscribers and not advertisers, but who have their ratings recorded by Nielsen [11].

However, according to the Wall Street Journal, Nielsen is going to start measuring viewership for streaming services like Netflix. Starting next month, Nielsen will use already existing in-home metering devices to record Netflix viewership without the need of the company’s permission. Nielsen, however, will not be able to record viewership via mobile devices, a platform heavily used for Netflix streaming [12].

Recent Original Content

Netflix started producing original programming in 2012 with the release their first series Lilyhammer starring former Sopranos star Steven Van Zandt [13]. Since then, the company has produced a number of successes such as Orange is the New Black, winning 3 Primetime Emmy Awards [14], and House of Cards, winning 4 Primetime Emmy Awards [15].

Courtesy of netflix.com

In addition to producing their own content, Netflix picks up dropped on-the-air television shows and continues to produce them. Arrested Development, for example, was off the air for a number of years before Netflix produced its fourth season in 2013. In August of 2014, the network confirmed that it will be producing a fifth season in the coming year [16].

On June 19, 2014, Netflix announced the company’s pairing with Chelsea Handler to produce a Netflix original comedy talk show. Handler decided to pair with Netflix in order to keep herself new and interesting. The talk show will debut in early 2016 [17]. However, on October 10^th, the network premiered a stand up comedy performance from Handler’s latest comedy tour, Uganda Be Kidding Me, as her debut to Netflix [18].

Looking Ahead

Film

Courtesy of imdb.com

On September 30, 2014, Netflix announced their pairing with the Weinstein Company to release their first original movie. The movie will be a sequel to Crouching Tiger Hidden Dragon, a 2002 martial-arts epic movie directed by Ang Lee, also the director of Life of Pi and Brokeback Mountain [19]. The sequel will be titled Crouching Tiger Hidden Dragon: The Green Legend and will be directed by Yuen Wo-ping. It will be produced by Harvey Weinstein, Academy Award winner for The King’s Speech, Peter Berg, Emmy Award winner for Friday Night Lights, and Sarah Aubrey, producer of Lone Survivor. The film tells a martial arts story where good and evil battle for the fate of the Martial World. Major stars of the film will include Harry Shum Jr., Jason Scott Lee, Roger Yuan, and Eugenia Yuan [20]. It will be released and available to all subscribers on August 28, 2015 as well as in select global IMAX theaters [21].

Days later, on October 2^nd, Netflix announced a deal they made with Adam Sandler, comedy actor and founder of Happy Madison Productions [22]. Sandler, alongside Happy Madison Productions, committed to acting and producing four films exclusively available through Netflix. The first movie could come as early as late 2015 and currently has no theatrical component [23].

Television

Courtesy of netflix.com

Netflix will be premiering two original programming pieces on December 12, 2014. The first is Marco Polo, a series centered on Marco Polo’s exploration during the time of the 13^th century war in China and will be produced by The Weinstein Company [24].

The second is a stand-up comedy special, American Ham, with actor Nick Offerman, known for his role in NBS’s Parks and Recreation. The special will appear in the US, Canada, the UK, and Ireland [25].

The company will continue their original series in 2016 with a relationship sitcom called Love. Judd Apatow, known for producing Knocked Up and 40-Year-Old Virgin, will co-write and produce this Netflix original series [26].

Courtesy of joblo.com

Another sitcom in the works is Grace and Frankie, starring Lily Tomlin and Jane Fonda. The show is targeted to premier in summer 2015 [27].

Sources

[1] “Officers and Directors”, ir.netflix.com, RT: 11/29/14

[2] “Company Overview”, pr.netflix.com, RT: 11/29/14

[3] “Company Timeline”, pr.netflix.com, RT: 11/29/14

[4] “Netflix Crowned King of Streaming With More Than a Third of Peak Traffic”, Time Magazine, 5/14/14, RT: 11/29/14

[5] “Letter to Shareholders”, ir.netflix.com, 10/15/14, RT: 11/29/14

[6] “Netflix, Inc.”, Yahoo!Finance, RT: 11/30/14

[7] “Netflix Shares tank 20% on Weak Results”, CNN Money, RT: 11/29/14

[8] “A Quick Update on Our Streaming Plans and Prices”, blog.netflix.com, 5/9/14, RT: 11/29/14

[9] “Netflix Launches in Belgium and Luxembourg”, Multichannel News,9/9/14, RT: 11/29/14

[10] “Press Releases”, pr.netflix.com, 11/18/14, RT: 11/29/14

[11] “How Much Longer Can Netflix Keep Ratings a Secret?”, Forbes, 9/18/14, RT: 11/29/14

[12] “We’re Still a Long Way Away From Knowing How Many People Watch Netflix and Amazon Shows”, vulture.com, 11/20/14, RT: 11/29/14

[13] “Lilyhammer, Netflix’s First Original Show, Available to Watch Online Now”, Huffington Post, 2/6/12, RT: 11/29/14

[14] “Orange is the New Black Awards”, IMDb.com, RT: 11/29/14

[15] “House of Cards Awards”, IMDb.com, RT: 11/29/14

[16] “Will Arnett Confirms ‘Arrested Development’ Season 5 Is Happening”, Huffington Post, 8/8/14, RT: 11/29/14

[17] “Press Releases”, pr.netflix.com, 6/19/14 RT: 11/29/14

[18] “Chelsea Handler to Launch Netflix Talk Show”, CBS News, 6/19/14, RT: 11/29/14

[19] “Ang Lee”, IMDb.com, RT: 11/29/14

[20] “Press Releases”, pr.netflix.com, 9/30/14, RT: 11/29/14

[21] “Netflix to Release First Original Movie”, Time Magazine, 9/30/14, RT: 11/29/14

[22] “Adam Sandler”, IMDb.com, RT: 11/29/14

[23] “Press Releases”, pr.netflix.com, 10/2/14, RT: 11/29/14

[24] “Press Releases”, pr.netflix.com, 4/8/14, RT: 11/29/14

[25] “Netflix Sets Premiere for Nick Offerman’s ‘American Ham’ Stand-up Comedy Special”, bostonherald.com, 11/24/14, RT: 11/29/14

[26] “Netflix (NFLX) to Stream Original Content Love in 2016”, zacks.com, 9/18/14, RT: 11/29/14

[27] “Netflix Orders Comedy Series to Star Jane Fonda, Lily Tomlin”, Variety 3/19/14, RT: 11/29/14

Twentieth Century Fox Film Corporation

Posted on December 2, 2012 by jwu17

By Jimena Wu

Official 20th Century Fox 2012 Logo – Courtesy of Google Images

Company Information [2]

10201 W. Pico Blvd.

Los Angeles, CA, 90064 United States

(310) 369-1000

http://www.foxmovies.com

Brief Overview

Twentieth Century Fox Film Corporation is a subsidiary of Fox Inc., owned by Rupert Murdoch’s News Corporation. 20^th Century Fox Film Corporation’s motion pictures are produced or acquired by the company’s smaller units, including: Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Pictures, Twentieth Century Fox Animation and Blue Sky Studios [1].

The company has had major success with motion pictures, including the huge hits Star Wars, Titanic, and it’s most successful in the box office yet, Avatar, released in 2009. Avatar recorded up to a gross of $749,766,139, including nine Academy Awards nominations and three wins. [23]

Top 3 Competitors [2]

The Walt Disney Studios

MGM Studios, Inc.

Columbia Tristar Motion Picture Group

Key Executives [3]

Keith Rupert Murdoch – Chairman of Board & CEO

Ricardo Crespo – Senior Vice President of Global Creative

Eduardo Echeverria – Senior Vice President of Latin America

Pam Kunick-Cohen – Senior Vice President of Twentieth Century Fox Consumer Products

Robert Marick – Executive Vice President

Brief History: The Formation of Twentieth Century Fox [5]

20th Century Fox was funded in 1935 with the merging of the Fox Film Corporation and Twentieth Century Pictures. It was co-founded by Joseph Schenck, president of United Artists, and Darryl F. Zanuck, former head of production at the Warner Bros. Studio.

Elaboration & Transformation of Company Logo after Fox Film-20th Century merged in 1935 [4]

The company separated itself from others, as the productions of The Grapes of Wrath in 1940 and How Green Was My Valley in 1941 won Academy Awards. However, by the 1950’s, movie attendance dropped, bringing film productions down as well. Consequently, studios couldn’t afford to keep contracts with directors and actors. This event of disappointment led to Zanuck leaving to Paris in 1956, striving to become an independent film producer. The company lost huge amounts of money in between the years of 1959-1962.

In 1962, Zanuck returned as president, and his film The Longest Day, released through 20th Century Fox, got an Academy Award nomination and earned enough revenue for the company to start producing again in 1963. During the 1960’s, Zanuck used the “blockbuster strategy”, consisting of releasing expensive productions. The Sound of Music, released in 1964, brought more than $79 million in revenues.

The 1980’s were hard times since many productions didn’t compensate for their production costs. However, with the entrance of Rupert Murdoch, owner of News Corporation, in 1985, the company made it to the top spot among studios, gaining more than 18% of the box-office share in 1991.

Right Here, Right Now

20th Century Fox at the Box Office

The company began the Fall of 2012 with the release of Won’t Back Down in September 28, 2012, starring Maggie Gyllenhaal and Viola Davis. However, despite its notorious casting, this movie was ranked as the worst saturated release ever, bringing only $2,603,370 in the opening weekend. The movie made a total of $5,310,554. [6]

Taken 2 Movie Poster – Courtesy of Google Images

In October 5, 2012, the awaited Taken 2, starring Liam Neeson, was released, making $49,514,769 in its opening weekend [8]. Despite all of the critics, Taken 2 was the reason the overall box office was up more than 40 percent over the same weekend last year [7]. The movie scored $361,060,485 worldwide, showing strong results for a $45 million production [8].

Following Taken 2, Chasing Mavericks, starring Gerard Butler, was released October 26th, disappointing with a $2,268,274 debut. The movie made a total domestic gross of $5,843,722, barely one-fourth of its $20 million production budget [9]. However, Hurricane Sandy could have affected this result, as it”may have suppressed business by about 10 percent.” [10]

Wreck-It Ralph Poster – Courtesy of Google Images

As the storm passes, Wreck-It Ralph came to the #1 spot in its opening weekend with $49,038,712 [11]. This movie has actually become the biggest box office ever for Disney Animations [12]. After five weeks in theaters, it still maintains itself in the top ten, recording a total domestic gross of $159,213,887 and a worldwide gross of $203,213,887 (as of December 5, 2012) [11].

Lincoln opened in limited theaters in November 9, 2012 and released worldwide November 16, recording $944,308 for the opening weekend, and $21,049,406 in its second place, getting into the box office’s top 3. Lincoln, a film produced by Steven Spielberg, remained at #3 for two weekends, including Thanksgiving weekend. As of December 5, 2012, the movie earned a total domestic gross of $87,088,719, already compensating its production costs of $65 million. [13]

Next up for 20th Century Fox was Life of Pi, released November 21, which was considered to be “tough to sell” and a “gamble” for the company [14]. This film’s production budget will definitely be hard to compensate as it cost $120 million to produce, mainly because of its unbelievable graphic effects. The movie did pretty good in the opening weekend, earning $22,451,514, and also performed fairly well during the Thanksgiving weekend in the 5th spot, behind Twilight, Skyfall, Lincoln, and Rise of The Guardians. However, it is still at half its production budget, reporting $51,676,132 in total domestic gross as of Dec. 5, 2012. [15]

Life of Pi – Movie Poster – Courtesy of Google Images

The next movie for Fox is called Parental Guidance, which was supposed to be released during the Thanksgiving weekend but will now be released December 25th, 2012. The movie has high expectancies as it has less competition during Christmas than what it would’ve had during Thanksgiving [16].

First-Quarter Earnings (Quarter ended Sept. 30) – See full News Corp. Earnings Release

Rupert Murdoch led the company to more strong results as the fiscal quarterly earnings for the first quarter, ending in September 30, 2012, reported earnings of $2.23 billion, compared with $738 million made last year. Revenue also rose in large amounts, from $7.96 billion to $8.14 billion. As for the role Twentieth Century Fox plays in this increase in earnings, filmed entertainment reported quarterly segment operating income of $400 million, $53 million higher than a year ago, when the segment operating income was $347 million. This is majorly due to the huge success Ice Age: Continental Drift had in box offices back in July. As of December 5, the $95 million film has earned a total worldwide gross of $874,920,192 [24]. Also, Fox made a licensing deal with Netflix back in May 2012, which contributed enormously to the rise in profit [17]. Through this licensing agreement, Fox classic films were distributed to Latin America. “Our alliance with Twentieth Century Fox continues to get stronger and benefit Netflix’s members across the globe,” said Jason Ropell, VP of content acquisitions at Netflix. [25]

Deals/News

August 2012

Fox to Distribute DreamWorks Animation Movies [18]

DreamWorks has decided to shift from Paramount Pictures to 20th Century Fox looking for a 5-year distribution deal. This deal will place DreamWorks’ animated titles in Fox’s animation division, Blue Sky Studios. This deal will go into effect in 2013.

DreamWorks Logo – Courtesy of Google Images

Company Perspective: “DreamWorks Animation is a great company that makes terrific films and everyone here feels privileged and honored to have been chosen to distribute their marvelous work throughout the world,” stated Fox Filmed Entertainment CEOs and Chairmen, Jim Gianopulos and Tom Rothman. “We are particularly excited to add DreamWorks Animation’s films to the strong and growing slate of movies from our outstanding Blue Sky Studios division, which is coming off another global blockbuster with Ice Age: Continental Drift, and has Epic and Rio 2in advanced production. Together we will be a dominant force in animated entertainment for years to come.” [19]

September 2012

Fox Hoped To Boost Movie Downloads By Offering Titles Ahead of Discs [20]

In order to increase movie downloads, Fox has decided to offer the option to downnload movies through Amazon, CinemaNow (Best Buy), iTunes, PlayStation, VUDU (Walmart), and Xbox, before the home video or DVR formats are available.

November 2012

Sony, Fox, and Universal Sign On For PGA’s Producers’ Mark Credit [21]

Sony Pictures, Twentieth Century Fox Film Corporation, and Universal Pictures signed on to apply the ‘Producer’s Mark’ Certification. This is a huge advancement in the industry and a step forward to protecting the right of producers and the ‘produced by’ credit.

Independence Day ‘3D’ Cancelled [22]

Independence Day (1996) – Movie Poster – Courtesy of Google Images

Plans had been made by 20th Century Fox to produce a 3D adaptation of the 1996 blockbuster, Independence Day. However, due to difficulties in reuniting the original cast, the company has decided to cancel it. The movie was due for July 2, 2013, which was perfectly timed for it to be released during the Independence weekend. This would’ve potentially help the movie top the box office during the opening weekend and gain high revenue for the company.

Coming Soon (Click to see the trailers)

Broken City

Parental Guidance

EPIC

A Good Day To Die Hard

The Heat

References

[1] News Corporation: http://www.newscorp.com/management/20film.html

[2] Hoovers: http://www.hoovers.com/company-information/cs/company-profile.Twentieth_Century_Fox_Television.ff69d030bb3d82da.html

[3] Bloomberg BusinessWeek: http://investing.businessweek.com/research/stocks/private/people.asp?privcapId=35867

[4] Logo Images: http://www.closinglogos.com/page/20th+Century+Fox+Film+Corporation

[5] History: http://www.referenceforbusiness.com/history2/66/Twentieth-Century-Fox-Film-Corporation.html#ixzz2EFVbd3Ul