1221 Avenue of the Americas
New York, NY 10020
James E. Meyer | Chief Executive Officer, SiriusXM
Scott Greenstein | President and Chief Content Officer, SiriusXM
Dara Altman | Executive Vice President and Chief Administrative Officer, SiriusXM
About
SiriusXM delivers quality ad-free satellite radio programing to its subscribers ever since its early inception in Washington, DC in the early 90’s. The broadcasting company transmits satellite radio services like Sirius Satellite Radio, XM Satellite Radio and Sirius XM Radio anytime and and anywhere for its subscribers in North America. Users can access the service in their car, computer, and smartphone and tablet devices. Sirius also has constructed deals with every major automaker while also providing weather and traffic updates for automobiles, trucks, boats, RVs and aircrafts. In regards to content, Sirius offers musical stations from various genres and time periods, sporting entertainment from all major professional leagues and top notch talk show programming across its hundreds of channels. SiriusXM also allows users to individualize their content by using MYSXM which lets users listen to hours of on-demand programing so they will never miss a beat. In regards to revenue, SiriusXM is the biggest in the market and recently reached 30 million subscribers during its first quarter of 2016(1). The American based company also has a Canadian subsidiary called SiriusXM Canada, which has a user base of 2 million users.
New Programming
This past year, SiriusXM has added more quality programs to its already impressive collection of stations. Some of their new content includes SiriusXM NHL Network Radio, SiriusXM Comedy Greats, FOX News Headlines 24/7, Velvet (a vocalist curated station for the likes of John Legend and Adele), SiriusXM Fly (Hip/Hop and RnB from the 90’s and early 2000’s) and KIDZBOP Radio(2).
SiriusXM also schedules in limited time channels throughout the year to test out potential ratings or to celebrate particular events or musical artists. In anticipation for the acclaimed music festival, Sirius launched Coachella Radio on April 11 to feature music by artist that are scheduled to perform(3). Last January, recently after his death, Sirius added a commemorative David Bowie station on channel 30 to celebrate his legendary career(4). As well, with the recent passing of Prince, they created a station in his honor on channel 50(5).
This past march, SiriusXM provided all users access to every second of every game of the 2016 NCAA March Madness on their satellite radios and internet connected devices. They provided extensive coverage for both mens and women’s basketball with insight analysis from Mike Krzyzewski, Bobby Cremins, Tom Brennan, Steve Lappas and Mateen Cleaves(6). In addition, at the beginning of April, SiriusXM expanded its broadcasting coverage for Golfs biggest event, The Masters. There programing included commentary and hours of live play-by-play coverage from Augusta National(7). As well, Sirius will broadcast all the NBA and NHL playoff action this postseason while also providing MLB and NFL regular season and playoff games throughout the rest of 2016 and beyond.
Finances
Currently, Sirius XM Holdings Inc. has a share price of $3.96 on NASDAQ(8)
In 2015, the company recorded its highest revenue at $4.6 billion while having their Net Income reach $510 million(9). Their Net Subscriber base grew by 2.3 million in the previous year, which helped them propel to 30.1 total users in 2016. In addition, their EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization(10)) surged 13% to an all time high for the company by reaching $1.66 Billion at the end of 2015 which eclipsed its 2014 mark of $1.47 Billion. For 2016, the company projects a 1.4 million net subscriber increase, $4.9 Billion rise in revenue, an EDBITDA of roughly $1.78 Billion and a Free Cash flow of around $1.4 billion. In addition, highly regarded financial analysis and TV personality for Mad Money, Jim Cramer, publicly stated earlier in April that: “When you see a lot of cars being sold — and we have a remarkable number of cars being sold — you want to own Sirius(11).” With SiriusXM having market control of satellite radios with the main automobile manufactures, its safe to say that SiriusXM will continue to be profitable.
Howard Stern
The king of SiriusXM’s programing is unquestionably Howard Stern. He has two stations on the service, Howard 100 and Howard 101, attracts millions of listeners and has generated huge earning for the company. As the highest paid radio broadcaster in the country, there was speculation if Stern would leave SiriusXM to purse a new distribution medium like Apple Music or Netflix(12). However, he decided to renew his contract with SiriusXM last November to give him a 5 year $90 Million per year deal, which is an annual increase from his previous $80 million yearly salary. By locking him up, SiriusXM can ensure that there biggest star is happy and still an integral part of their growing business(13).
Broadcasting Partners
Despite having several fantastic musical stations, SiriusXM has established great partnerships with several sports, news and talk programming corporations. Some of their partners are BBC, Bloomberg Radio, CNBC, CNN, the Dave Ramsey Show, ESPN, NPR, Playboy, Radio Disney, and the Weather Network(14). By having a strong group of media corporations available for users within the Sirius ecosystem, it gives users tons of options to recieve quality news and talk.
Automobile Partnerships
With a major source of listenership generated from car owners, SiriusXM has partnered with almost every major car manufacture in the market. They have existing deals with Acura, Audi, BMW, Cadillac, Chevrolet, Dodge, Ford, Harley Davidson, Honda, Jeep, Kia, Lexus, Toyota, and many more manufacturers(15). By having SiriusXM accessible with both American and non-American automobiles and in both luxuries and more affordable cars, the company is allowing all drivers the opportunity to subscribe to their service and its setting themselves up to be the go to place for in car audio entertainment in North America.
Closing Statements
SiriusXM provides a service unmatched in the industry. Despite heavy competition in the streaming market, SiriusXM is the only provider of ad-free satellite radio with a multitude of stations to entertain any kind of listener. From your favorite pop songs on Hits 1 to breaking news on CNN, you have 100’s of channels to choose from. After following another successful fiscal year, locking up their biggest entertainment asset in Howard Stern and continuously locking down automobile partnerships, theres nothing slowing down the satellite radio giant.
Sources
- Billboard – April 23rd, 2016
- SiriusXM: Channel Update – April 23rd, 2016
- SiriusXM: Investor Update – April 22nd, 2016
- SiriusXM Blog: David Bowie – April 24th, 2016
- SiriusXM Blog: Prince – April 24th, 2016
- SiriusXM: Investor Update Golf – April 22nd, 2016
- Marketwatch – April 23rd, 2016
- SiriusXM Investor Update – April 22nd, 2016
- SiriusXM 2015 Financial Report – April 15, 2016
- Investopedia – April 24th, 2016
- The Street – April 22nd, 2016
- TechTimes – April 22nd, 2016
- Today – April 23rd, 2016
- SiriusXM Partners – April 24th, 2016
- SiriusXM Automobile Partners – April 24th, 2016