Univision

Posted on April 25, 2016 by Katherine Sotelo

Univision Logo / Source Univision.com [3]

Los Angeles
5999 Center Drive
Los Angeles, CA 90045
(310) 348-3434

New York
605 Third Avenue
New York, NY 10158
(212) 455-5200

Miami
9405 NW 41 Street
Miami Florida 33178
(305) 471-3900

http://www.univision.com/

“Todos estamos con Univision”

“We are all with Univision”

ABOUT

Source: Univision.com [14]

Univision is the leading Spanish-language multimedia company in the United States with a network outreach of 94.1 million households. It’s the fifth largest overall network in the country and consistently outperforms English-language broadcast networks two out of every three nights a week and averages 1.4 million adults in the 18-49 primetime age group. The company is multiplatform and owns several digital properties, like TheFlama.com, Unvision.com, UnivisionDeportes.com and La Fabrica. English-language partnerships include Fusion, which caters to the millennial audience, Flama, an online media platform comparable to Buzzfeed but built for a Hispanic audience, and Tejano filmmaker Robert Rodriguez‘s production company El Rey, based in Austin, Texas. [1]

HISTORY

Rooted in an independent Spanish language station in San Antonio, Texas, Univision’s start can be traced back to 1955, when Raul Cortez started KCOR-TV on channel 41. After a change in call letters and less-than-profitable start, Cortez sold KUAL-TV in 1961 to his son-in-law Emilio Nicolas, Sr. and Emilio Azcarraga Vidaurreta, a Mexican entertainment mogul. The two would go on to sign a second Spanish-language station in Los Angeles in 1962 and a third in Paterson, New Jersey in 1968, appealing and expanding to both west and east coast markets. These three stations became the Spanish International Network, the first network of its kind to broadcast in a language that’s not English in the United States. SIN would continue to expand throughout the country in the next 20 years, until 1987, when Nicolas divided and sold his share of the company to Hallmark Cards and Televisa, a Mexican mass media company and the largest media company in the Spanish-speaking world. It was through this negotiation that SIN rebranded and relaunched as Univision Communications Inc. [2]

KEY EXECUTIVES

Randy Falco, President and CEO

Francisco Lopez-Balboa, Executive Vice President and CFO

Tonia O’Connor Chief Commercial Officer and President of Content Distribution

Jonathan Schwartz, Executive Vice President, General Counsel & Head of Government Relations, and Secretary

Jessica Rodriguez, Executive Vice President and Chief Marketing Officer

Kevin Conroy, Chief Strategy and Data Officer

All executive photos from same source. [18]

UNIVISION PURCHASES STAKE IN THE ONION

The logo for Univision and acquired satirical news website The Onion / Source: CNNMoney [15]

On January 19, 2016, Univision announced its purchase of a 40-percent stake in the comedy and satirical media group The Onion. [4] The purchase comes at a time when Univision is looking to further its influence and appeal with millennial audiences, as executives of the company follow the trends of the current growing Hispanic population in the U.S. [5] With the country’s Hispanic population looking to double by 2050, this purchase was a headstart, a method of preparation, for the changing demographics of this country. [6] More Hispanics means more potential viewers and a younger audience as the numbers double. Upon making the decision to purchase a stake in The Onion, Univision felt comedy and satire was an especially powerful way to communicate with millennials, who, if like what both companies produce together, will create a central fanbase that will influence future generations. Largely, though, the company saw The Onion as a complement to Fusion, their news and entertainment faction geared towards young people, and as a method to develop new comedy television programs and Spanish/English comedy and satirical offerings. [7]

FUSION GOES SOLO

Univision’s Fusion was originally created alongside Disney to reach young Hispanic viewers. / Source: Fusion.net [16]

After a three-year contract agreement, Walt Disney Co.’s ABC sold back their 50% stake in the Univision-ABC joint-venture cable network: Fusion. Launched in 2013, the venture was created to act as a multi-platform resource for young bilingual Latino’s heading into the professional world. In the years since, however, Fusion’s struggled to define its identity and place as a media entity, costing Univision $85.2 million in lost revenue alongside other start-up television network El Rey. Currently, Fusion is only available in 40 million homes across the U.S., a small market number compared to competitors and other networks owned by the company. Similarly, the channel isn’t distributed by both Time Warner Cable and Comcast Corp., limiting potential viewers and detracting larger advertisers. The deal took place on April 21, 2016 and information regarding the terms of the sale have yet to be released. [8]

UNIVISION VS. AT&T

Source: Univision.com [17]

Throughout March 2016 AT&T U-Verse and Univision engaged in a dispute over carriage rates which led to a blackout of Univision-owned locally stations on March 4. U-verse’s 5.6 million subscribers lost access to UniMás, Galavisión and Univision Deportes Network for six days, restoring national services to all households in time for the Univision-sponsored democratic presidential debate. In the dispute, Univision accused AT&T of discriminatory practices by not providing fair and equal compensation comparable to English-only broadcasters. Similarly, company grievances included AT&T refusing to recognize the purpose and importance of Univision and its place and appeal to United States television audiences. Jim Cicconi, AT&T’s Senior Executive Vice President of External and Legislative Affair’s, refuted the allegation, calling them “despicable” and “outrageous.” [9] The two media giants came to an agreement at the end of March and Univision was restored on all local and cable channels. The United States Hispanic Chamber of Commerce commended both AT&T and Univision for reaching an agreement and relaunching services, restating the importance of the network in a press release. [10]

FINANCIALS

Univision is a privately traded company and has not yet released its 2016 quarterly earnings. However, a trend that should continue, as substantiated by their 2016 fourth quarter earnings, is a gain in subscriber fee and content licensing revenue. If the company continues to follow the trend set in 2015, overall earnings will increase at a minute percentages across all platforms. [11]

THE FUTURE

FUSION MEDIA GROUP

After Univision’s recent acquisitions of The Onion and Fusion, the company announced the formation of the Fusion Media Group, a “multi-platform destination for the new, rising American mainstream.” The effort is a preparation to serve a rising generation of multiculturals who are rapidly approaching 40% of the total U.S. population. Fusion Media Group Will Include Fusion, The Onion, The Root, Flama, Univision Digital, Univision Music and El Rey. [12]

LATINO VOTER EFFORT

In February Univision announced an effort to register 3 million Latino voters in time for the 2016 presidential election next fall. The effort, which extends to all of the company’s digital properties, will include engagements created by Fusion and The Root, a website that caters to an African-American audience and cultural issues. This summer, Univision will bring voter drives to the Copa América soccer tournament and run public-service announcements throughout the matches, expected to reach millions of potential viewers. The company looks to expand an online presence and has William Valdes, one of their most popular, and youngest, telenovela stars, is acting as a face of the Latino voter movement. [13]

[1] Univision Network – Univision. (n.d.). Retrieved April 24, 2016, from http://corporate.univision.com/media-property/univision-network/

[2] Univision Communications Inc. History. (n.d.). Retrieved April 24, 2016, from http://www.fundinguniverse.com/company-histories/univision-communications-inc-history/

[3] Univision Unveils a New Brand Logo, Signaling Transformation – Univision. (2012, December 17). Retrieved April 25, 2016, from http://corporate.univision.com/2012/10/univision-unveils-a-new-brand-logo-signaling-transformation/

[4] Steel, E. (2016, January 19). Univision Buys a Stake in The Onion to Reach Millennials. Retrieved April 25, 2016, from http://www.nytimes.com/2016/01/20/business/media/univision-buying-large-stake-in-the-onion.html?_r=0

[5] Baysinger, T. (2016, April 22). How The Onion Is Helping Univision Grow Beyond the Spanish-Language Market. Retrieved April 24, 2016, from http://www.adweek.com/news/television/how-onion-helping-univision-grow-beyond-spanish-language-market-171014

[6] Krogstad, J. M., & Lopez, M. (2015, June 25). Hispanic population reaches record 55 million, but growth has cooled. Retrieved April 25, 2016, from http://www.pewresearch.org/fact-tank/2015/06/25/u-s-hispanic-population-growth-surge-cools/

[7] Folkenflick, D. (2016, January 19). Area Satirical Publication The Onion Sold To Univision (Seriously). Retrieved April 25, 2016, from http://www.npr.org/sections/thetwo-way/2016/01/19/463535648/area-satiric-publication-the-onion-sold-to-univision-seriously

[8] James, M. (2016, April 21). Walt Disney Co.’s ABC sells its Fusion stake to Univision, exits joint venture. Retrieved April 25, 2016, from http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-disney-abc-ends-fusion-univision-20160421-story.html

[9] Lieberman, D. (2016, March 24). Univision Networks Return To AT&T’s U-verse While They “Finalize” Carriage Deal. Retrieved April 25, 2016, from http://deadline.com/2016/03/univision-networks-att-uverse-carriage-deal-1201725920/

[10] USHCC Commends AT&T and Univision for Relaunching Services. (2016, March 29). Retrieved April 25, 2016, from http://www.marketwired.com/press-release/ushcc-commends-at-t-and-univision-for-relaunching-services-2109830.htm

[11] Szalai, G. (2016, February 23). Univision Subscriber Fee Revenue Rises, and So Does Its Q4 Earnings. Retrieved April 25, 2016, from http://www.billboard.com/articles/business/6889307/univision-earnings-fourth-quarter-financials

[12] Univision PR (2016, April 21). Univision Communications Inc. to Launch Fusion Media Group to Serve the Rising American Mainstream – Univision. Retrieved April 25, 2016, from http://corporate.univision.com/2016/04/univision-communications-inc-to-launch-fusion-media-group-to-serve-the-rising-american-mainstream/

[13] Corasaniti, N. (2016, February 22). Univision Aims to Make Hispanic Voting Bloc Even More Formidable. Retrieved April 25, 2016, from http://www.nytimes.com/2016/02/23/us/politics/univision-hispanic-voting.html

[14] Univision | The #1 place to reach Hispanic America. (n.d.). Retrieved April 25, 2016, from http://corporate.univision.com/

[15] Garcia, A. (2016, January 19). Univision invests in satirical news site The Onion. No joke. Retrieved April 25, 2016, from http://money.cnn.com/2016/01/19/news/companies/univision-invests-the-onion/

[16] Fusion. (n.d.). Retrieved April 25, 2016, from http://fusion.net/

[17] Univision Statement Regarding AT&T U-verse – Univision. (2016). Retrieved April 25, 2016, from http://corporate.univision.com/2016/03/univision-statement-regarding-att-u-verse/

[18] Executive Leadership | Univision. (n.d.). Retrieved April 25, 2016, from http://corporate.univision.com/corporate/executive-leadership/

Univision

Posted on October 5, 2014 by veortiz

by Veronica Ortiz

[1] Univision Logo

ABOUT UNIVISION

Univision, owned by Univision Communications Inc. (UCI), is the largest Spanish language broadcast television network in the country, catering almost exclusively to Hispanic audiences living in the United States and Puerto Rico. It boasts a reach of 97% of Hispanic households in America, being carried by more than 1,400 broadcast and cable affiliates. [2] [3] Supported by UCI, Univision’s Hispanic market research is unparalleled to any other network and, with an ever growing Hispanic community in the US, Univision expects an exponential growth for all of its properties. [4]

KEY EXECUTIVES

Randy Falco, President and CEO [5]

Alberto Ciurana, President, Programming and Content, Univision Communications Inc. [6]

FINANCES

As of October 2014, Univision Communications holds a revenue of $2.63 billion. Its third-quarter financials have seen an improvement from last year’s, mostly due to the World Cup adding $54.1 million in net advertising revenue. A year ago, Univision faced a loss of $15.9 million, but this year the earnings rose to $42.8 million. TV and digital properties lead the 5.2% increase to $728.9 million. Univision Communication’s TV unit increased 5.7% to $613.9 million in this third quarter. In conclusion, it has been a strong year for Univision overall, helped heftily by the World Cup and retransmission fees, but weighed down by a slightly down core advertising revenue and radio revenue. [7] [8]

POPULAR FRANCHISES AND PROGRAMMING

The great majority of Univision’s programming consists of telenovelas produced by Mexican mass media company Televisa. Sitcoms have a weaker presence in Univision’s programming, but it still produces a moderate amount of original programming.

NUESTRA BELLEZA LATINA

Nuestra Belleza Latina Logo [10]

Nuestra Belleza Latina is a beauty show and reality contest where twelve women compete for a one year talent contract with Univision and for cash prizes. The show offers impressive ratings, and this year it made social media headlines by becoming the first show in English or Spanish to top the weekly buzz rankings on Facebook. [9]

THE LATIN GRAMMY

Latin Grammy Awards [11]

The Latin Grammy Awards is an annual awards show where the Latin Recording Academy recognizes outstanding Latin musical artists from around the world. The awards are broadcast in the U.S. by Univision. [11] The 15th Annual Latin Grammy Awards reached viewership of nearly ten million, with exemplary audience growth among the much coveted 18-34 demographic. Univision ranked as the No. 2 broadcast network for the evening of the Latin Grammy Awards, outperforming CBS, FOX and NBC. [12] [24]

SÁBADO GIGANTE

Sabado Gigante [13]

Sábado Gigante, a variety series, is Univision’s longest running program and the world’s longest running variety television show. It has been broadcast every Saturday evening and hosted by Mario Kreutzberger, better known as Don Francisco, since August, 1962. [13] A new three-hour episode is premiered each Saturday at 8pm with no reruns, really. [14] The show is known throughout every Hispanic household and has become a token of Hispanic culture. In 2012, Sabado Gigante celebrated its 50 years of uninterrupted broadcasting. Below is a compilation of clips from Sabado Gigante, put together by Univision to celebrate the show’s 50 years. [15] [16]

NEW CROSS-PLATFORM CONTENT

Even with old, but reliable hits such as Sábado Gigante, Univision still looks to expand to services that will also target millenials. The company recently struck a deal with DirecTV to provide content for their Internet-delivered service targeted towards Hispanic audiences. [17] This year, Univision also launched their own English-language over-the-top service called The Flama. [18] Full episodes for some of Univision’s programming can be found in their portal UVideos. Heavy hitters ratings-wise for this season include:

MI CORAZÓN ES TUYO (MY HEART IS YOURS)

Ana, a dancer, becomes a nanny after meeting a wealthy widower, Fernando, with seven kids. [19]

Mi Corazon Es Tuyo stars Silvia Navarro and Jorge Salinas [19]

The telenovela airs Monday through Friday on the 8pm-9pm time slot with strong ratings. It averaged 3.7 million viewers in the week of November 17-25, 2014, outperforming FOX in each demographic. [20]

HASTA EL FIN DEL MUNDO (UNTIL THE END OF THE WORLD)

Sofia takes the helm of her family’s successful chocolate manufacturing business after her father’s death. Even though she is engaged, she falls for her chauffeur, Salvador, who is also a race-car driver. [19]

Hasta El Fin Del Mundo stars Marjorie de Sousa [19]

Hasta El Fin Del Mundo is a Mexican telenovela based on the Argentinian telenovela Dulce amor. In the 9pm-10pm slot, Hasta El Fin Del Mundo had 3.5 million viewers in the November 17-25, 2014 week. [20]

LA MALQUERIDA (THE BAD MISTRESS)

After the death of her husband, Cristina’s hacienda falls into disarray until a handsome man, Esteban, offers to help her. They quickly fall in love, much to the distaste of Cristina’s daughter Acacia, who leaves the hacienda, but returns twelve years later, now a beautiful young woman. The return of Acacia makes Esteban develop a secret passion for her. [19]

La Malquerida stars (left to right) Ariadne Diaz, Christian Meier and Victoria Ruffo. [19]

La Malquerida helped put Univision on No. 3 Monday-Friday on the 10pm-11pm time slot, outperforming CBS for the week of November 17-25, 2014.The telenovela brought 2.4 million viewers adults 18-49. [20]

IN THE NEWS

MASSIVE LAYOFFS FOR UNIVISION EMPLOYEES IN PUERTO RICO

After massive layoffs in Univision Puerto Rico, residents of the island formed a Facebook page calling for the boycott of Univision. Over 30,000 users have joined it. [23]

On Friday October 17, 2014, Univision gutted its news operations on the island of Puerto Rico, scrapping most of the programs produced locally and dealing a huge blow to the already poor state of media and journalism on the island. [21]

Malule González was among those laid off and was replaced by Jaime Bauza. Promoted to senior vice president and general manager, Bauza will oversee Univision Puerto Rico, which includes Univision Canal 11, Tele Isla Canal 7 and the company’s radio properties. The reason why these layoffs happened has not yet been revealed, but some speculate that it is part of a strategy by Univision in the U.S. to make the company more appealing for sale. A positive note to this story has been Univision’s announcement of a request of proposals for new programming produced locally for 2015. [22]

SHORT-FORM TELENOVELAS

Novelas Xpress on UVideos [25]

Novelas Xpress is Univision’s newest online service which will present 17 different abridged versions of popular telenovelas. Nine of these will be available on Hulu, while the rest will be distributed on UVideos.

The reason for this move could be attributed to the Hispanic audience’s propensity to consume content on mobile devices. According to the director of content acquisition at Hulu, Rodrigo Mazon, “The Latino audience on Hulu is approximately 40 percent more likely to consume video on mobile.” [24] In addition to providing content to their audiences in a format they want, they will also benefit heftily from ad revenues. According to Mazon, the popularity of Korean dramas on Hulu might also indicate American audience’s desire to consume non-american content. To this end, Novelas Xpress will also feature English subtitles for some of their telenovelas. [25]

SOURCES

[1] Univision.com – Últimas Noticias, Farándula, Novelas, Fútbol, Radio. (n.d.). Retrieved November 30, 2014.

[2] Forbes.com. Univision Communications. (n.d.). Retrieved November 30, 2014.

[3] Hoovers.com. (n.d.). Univision Communications Inc.Company Information. Retrieved November 30, 2014.

[4] Corporate Univision. (n.d.). Explore Hispanic Marketing Insights and Hispanic Research. Retrieved December 1, 2014.

[5] Randy Falco – Univision. (n.d.). Retrieved November 30, 2014.

[6] Alberto Ciurana – Univision. (n.d.). Retrieved November 30, 2014.

[7] Univision Communications Third-Quarter Financials Improve, CEO Talks Streaming – Hollywood Reporter. (n.d.). Retrieved December 1, 2014.

[8] Mahler, J. (2014, July 12). Biggest Scorer in World Cup? Maybe Univision (The New York Times) . Retrieved December 1, 2014.

[9] Flomenbaum, A. (2014, March 31). ‘Nuestra Belleza Latina’ Becomes First Show to Top Facebook’s Weekly Buzz Ratings. Retrieved December 1, 2014.

[10] Nuestra Belleza Latina. (n.d.). Retrieved December 1, 2014.

[11] Latin Grammy. (n.d.). Retrieved December 1, 2014.

[12] Kondolojy, A. (2014, November 21). 15th Annual Latin Grammy Awards Reaches Nearly 10 Million Viewers With Double-Digit Growth Among Adults 18-49 and Adults 18-34. Retrieved December 1, 2014.

[13] Sabado Gigante. (n.d.). Retrieved December 1, 2014.

[14] Longest Running TV Variety Show. (n.d.). Retrieved December 1, 2014.

[15] Luzardo, H. (2012, July 7). Don Francisco sobre ‘Sábado Gigante’: ‘No creo en sucesores’ Retrieved December 1, 2014.

[16] Univision News – Sabado Gigante Turns 50! Take a Ride Down Memory Lane. (2012, October 25). Retrieved December 1, 2014.

[17] Grover, R., & Baker, L. (2014, September 11). Exclusive : Univision to provide content for DirecTV online service by year end. Retrieved December 1, 2014.

[18] Jarvey, N. (2014, April 17). Univision Launches Over-the-Top Network The Flama – Hollywood Reporter. Retrieved December 1, 2014.

[19] Univision Media Kit. (n.d.). Retrieved December 1, 2014.

[20] Bibel, S. (2014, November 25). Univision Beat One or More English-Language Network on 92 Percent of Nights Among Adults 18-34 in November Sweeps to Date. Retrieved December 1, 2014.

[21] Online Staff. (2014, October 17). Univision Guts PR News Operation – Caribbean Business. Retrieved December 1, 2014.

[22] Univision PR. (2014, October 17). Univision Puerto Rico Announces Executive Leadership & Programming Changes – Univision. Retrieved December 1, 2014.

[23] Worley-Lopez, F. (2014, October 21). Univision Layoffs Bury the Real Story in Puerto Rico. Retrieved December 1, 2014.

[24] Kuchinkas, S. (2014, June 12). Hulu Goes Big for Latino Content. Retrieved December 1, 2014.

[25] Univision PR. (2014, November 20). Univision Launches Novelas Xpress, New Short-Form Telenovela Format – Univision. Retrieved December 1, 2014.

Univision

Posted on December 2, 2012 by Hannah Kim

– Univision’s Newest Corporate Logo. (Picture courtesy of Univision Website)

Address: 605 3^rd Avenue #12, New York, NY 10158

Telephone: (212) 455-5200

Website: www.univision.com

Background

Univision Spanish-language broadcast television network in United States, which was launched in 1962 by Emilio Nicolas, Sr. and Emilio Azcárraga Vidaurreta. With studios and production facilities in Doral, FL, Univision broadcasts through cable and satellite in over 50 local and major markets in the United States and Puerto Rico. Formerly known as Spanish International Network (SIN), Univision has continuously grown to be the Spanish-language network with the largest audience. Today, Univision is considered to be the fastest-growing network in the United States and sits among the four major powers of the American broadcast networks, ABC, NBC, FOX, and CBS. For the entire third quarter of 2012, Univision ranked number three in primetime among adults 18-34, out-delivering ABC and CBS, and had a dominant 91 percent live viewership among adults 18-49[1].

Major Competitors[2]

Telemundo, owned by NBC Universal

Estrella TV, owned by Liberman Broadcasting, Inc.

TeleFutura, owned by Univision Communications, Inc.

Azteca América, owned by Azteca International Corporation

Key Executives[3]

Randy Falco – Chief Executive Officer and President, Univision Communications, Inc.

Andrew W. Hobson – Senior Executive Vice President and Chief Financial Officer

Cesar Conde – President of Univision Networks

Kevin Cuddihy – President, Univision Television Group

Beau Ferrari – Executive Vice President of Operations, Univision Networks

Latest Financials[4]

Univision Communications’ third-quarter financials presented bittersweet numbers as the quarter’s profit declined but revenue increased. While Univision’s earnings went from $290 million in 2011 to $10.6 million, revenues across the company’s TV, radio, and digital platforms for the third quarter increased 7.6 percent to $628.9 million. Income taxes and operating profit also decreased from $239 million to $5.2 million, and $180.6 million to $154.2 million, respectively. In the other hand, adjusted operating income before depreciation and amortization (OIBDA) increased to $276.5 million by 17.1 percent.

New Programming Overview Video

Univision Fall 2012 Programming (Video Courtesy of UVideos)

Recent News

August 2012

– IAB

Univision became the only Spanish-language network with Interactive Advertising Bureau (IAB) certification. Univision’s certification with the IAB seal, which gives greater reliability and efficacy in advertisement placement to buyers, indicates that the network will develop in its digital and interactive platforms in the coming years[5].

– “Amor Bravío” (“Fierce Love”)

Amor Bravío (Picture Courtesy of Amor Bravío’s Website)

Univision’s new primetime novela, “Amor Bravío”, starring Cristián de la Fuente and Silvia Navarro, premiered on August 13^th at 10P.M. ET. “Amor Bravío” is a love story with revenge and twists about a young and beautiful veterinarian who tries to recover from her depression after her fiancée’s death. The novela airs on Mondays-Fridays at 10P.M. ET[6].

September 2012

– “Meet the Candidates“

Meet the Candidade with Jorge Ramos and Maria Elena Salinas
(Picture Courtesy of Univision Corporate Website)

As presidential elections in the United States approached, Univision sponsored a two-day candidate forum, “Meet the Candidate”, with the participation of Mitt Romney and Barack Obama. This was the first time in history that both presidential candidates recorded individually with Univision. The forum was hosted in the University in Miami on September 19^th and 20^th, 2012. The network’s news anchors, Jorge Ramos and Maria Elena Salinas, interviewed both candidates. The interviews, which were one-hour long, started at 10P.M. on Wednesday with Romney, and resumed on the next day at the same time with Obama. Romney’s interview had 2.8 million viewers, against Obama’s 2.7 million, and Romney kept a similar advantage among adults18-49 [7]. Romney and Obama discussed about the Middle East and student loans, among many other matters, but mainly focused on immigration. (Complete “Meet the Candidate” interview with Barack Obama in English can be found here. Complete “Meet the Candidate” interview with Mitt Romney in English can be found here.)

– Alberto Ciurana as President of Programming

Former veteran at Mexico’s Televisa, Alberto Ciurana will be leading the programming and content departments at Univision networks. Ciurana was chief of programming at Televisa for 15 years and will now supervise programming for broadcast and cable television networks at Univision[8].

-“Fanaticos Del Frio”

Fanáticos Del Frio – Website from Leo Ehrlich on Vimeo.

Univision Deportes launched “Fanaticos Del Frio” (“Fans of the Cold”), the division’s first branded sports program sponsored by Coors Light. The program will update viewers on the latest news on Liga MX, Mexico’s premiere soccer league. The monthly show aired on Friday, September 28^th at 9P.M. ET[9].

October 2012

– Univision’s New Logo

Progression of Univision’s Logo
(Picture Courtesy of The Hollywood Reporter)

On October 17^th, Univision updated the network’s logo, which had remained untouched since 1989. The newest logo done with the collaboration of Wolff Olins, revolves around similar concepts and shapes used by Tom Geismar in the former logo. Univision developed this three-dimensional and heart-shaped design to incorporate the company’s new tagline, “el latido del corazón hispano de Estados Unidos”, which means “the Hispanic heartbeat of America”. Senior VP of corporate marketing at Univision Communications, Ruth Gaviria, says that the joint colorful quadrants represent the unity of cultures and the vibrancy of the Hispanic community that the network represents. Gaviria further says that the three-dimensionality represents the greatness of Univision and the community. The new logo’s on-air debut will be on January 1^st, 2013[10].

– UVideos.com

Univision debuted its first digital network on October 29^th, UVideos. UVideos offers thousands-hours worth of programming content and 200 short clips daily for free. To reach greater audience, Univision has provided English subtitles on many of the Spanish-language shows. With eyes on the new and ever changing generation, UVideos’ goal is to always be available to the audience. UVideos showed the premiere for Univision’s fourth Web-only telenovela, “Te Presento a Valentín” (“I Introduce You To Valentin”), which consists of fifteen episodes of six minutes each. UVideos is available on mobile applications for smartphones, tablets, and online[11].

“Te Presento a San Valentín”
(Picture Courtesy of TusNovelas.com)

November 2012

– “Abismo de Pasíon” (“Abyss of Passion”)

Abismo de Pasíon (Trailer) (Video Courtesy of TVForum1 on YouTube.com)

On Monday, November 5th, finale of Univision’s “Abismo de Pasíon” reached 7.7 million viewers (all or part of two-hour novela), making Univision number one among adults 18-49 in Los Angeles, Miami, Houston and Phoenix for the two hours of the finale[12].

-“Amores Verdaderos”

Amores Verdaderos (Trailer) (Video Courtesy of YouMaciel on Youtube.com)

Premiere of Univision’s “Amores Verdaderos” (“Ture Love”) had more than 5.5 million viewers, beating premieres of all time top two primetime novelas in key demos. The Wednesday November 7^th premiere has 2.4 million adults 18-49 and 1.3 million adults 18-34. “Amores Verdaderos” ranked Univision Stations number one for the hour-long premiere in Los Angeles, Miami and Houston. The premiere was ranked fifth program of the night for adults 18-34[13].

–Presidential Election

During presidential election week, Univision had 3.6 million prime-time viewer average, standing behind CBS, NBC, ABC, and FOX. According to the American Journalism Review, there were nights when Univision outnumbered English-language channels amongst adult 18-34 in Los Angeles, New Yorks and Chicago. The Hispanic population set a new record of voters. From the 50 million citizens Hispanic community, 71 percent voted for Obama while 27 percent voted for Romney [14].

December 2012

– “Feliz Navidad Con Los Nuestros… Tony Bennett y Sus Amigos“

Tony Bennett and Thalia during recording of Viva Duet.
(Picture Courtesy of Media Moves)

Tony Bennett will be staging on Univision’s holiday special “Feliz Navidad Con Los Nuestros… Tony Bennett y Sus Amigos”. For the first time Univision invites a non-Latino celebrity to perform in the show. Bennett will be performing songs from his new CD, Viva Duets, in which Bennett sings with top Latin music artists. The holiday special event will be broadcasted on December 9^th at 10P.M. ET[15].

-“TeletónUSA”

TeletónUSA
(Picture Courtesy of TeletónUSA)

Univision will gather more than 100 Hispanic starts for “TeletónUSA”, a 28-hour fundraiser for children with disabilities in the United States. The event will be broadcast on the Univision Network from December 14^th at 10P.M. ET to December 15 at 2A.M. ET, and will be live streamed at www.Univision.com/TeletonUSA [16].

Upcoming Projects

2014 FIFA World Cup

Univision Deportes as official broadcasters of Mexico and U.S.A. matches.
(Picture Courtesy of Univision Corporate Website)

Univision networks, the official Spanish-language broadcasters of the U.S. and Mexico National teams, will be offering viewers previews, and pre-game and post-game analysis for major matches[17].

ABC Univision News Network

ABC News and Univision on a joint venture for new English-language news
(Picture Courtesy of Huffington Post)

With the rapidly growing number of bilingual Hispanics, ABC News and Univision started working together on a joint venture for a new English-language news, information and lifestyle channel that will start in summer of 2013. Although the name of the channel remains a mystery, it has been revealed that the channel will be based in Miami, FL. The new channel is equally split in ventures and operating costs, and will generate 350 jobs in Miami[18]. ABC and Univision’s joint venture, which brings advertisers a new way to reach Hispanic consumers, also demonstrates recognition of the Hispanic buying power in the United States, which is estimated to grow to $1.5 trillion in 2015[19].

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