Relativity Media

Posted on February 18, 2016 by Noah Mintz

by Noah Mintz

Relativity Media Logo [1]

RELATIVITY MEDIA

9242 Beverly Blvd #300, Beverly Hills, CA

http://relativitymedia.com

OVERVIEW:

Founded in 2004 by venture-capitalist and movie enthusiast, Ryan Kavanaugh, Relativity Media has and continues to produce, distribute, and structure financing for more than 200 films through their Relativity Studios division. These films have successfully accumulated more than $17 billion of revenue in the worldwide box office and generated over 60 Academy Award nominations [2]. Upon its inception, Relativity Media was widely praised for reimagining the Hollywood landscape in their buying of “textured, mid-budget films… To bankers, Kavanaugh appeared to have cracked the code, having come up with a way to forecast a famously unpredictable business by replacing the vagaries of intuition with the certainties of math” [3].

KEY EXECUTIVES:

RYAN KAVANAUGH, Chief Executive Officer [4]

RAMON WILSON, Interim President [4]

CAROL GENIS, Managing Director [4]

FINANCIALS & RESTRUCTURING:

After six years of financing and distributing high-profile films for major film studios like Sony Pictures Entertainment and Universal Pictures, Relativity Media began making and distributing their own movies in 2010 with their first original film, Season of The Witch (2010). Many industry professionals predicted the company’s downfall after witnessing Kavanaugh’s proven history of financial irresponsibility [5]. Yet Relativity persevered, dealing out successful high-grossing films like Immortals (2011 – $83.5 million), Limitless (2011 – $79.3 million), and Safe Haven (2013 – $71.3 million) [6]. Ryan Kavanaugh’s algorithmic, low-risk business model finally proved to be successful. With over $560 million of assets by the summer of 2015, Relativity seemed relatively untouchable. Yet when an outstanding $330 million in debt to various lenders came due in July of the same year (not to mention the $1.8 billion of debt due in the following years), Relativity was forced to file for Chapter 11 bankruptcy protection on July 30th in New York State Bankruptcy Court [5].

Relativity’s Ryan Kavanaugh Breaks Silence, Points Fingers in Emotional Post-Bankruptcy Interview [5]

With this major speed bump in Kavanaugh’s plan for the future of Relativity Media, the production company came out of the 2015 fiscal year on a surprisingly high note: ranking 12th amongst all other production companies in total market share with 0.6%, and grossing $74.2 million on four movie releases (making them the third largest mini-major production company) [7]. Similarly, things began to look up for Relativity Media at the start of this Spring when United States Bankruptcy Judge Michael Wiles confirmed a reorganization plan for Relativity on February 8th, 2016. With an offer from Trigger Street Productions‘ notable industry moguls Kevin Spacey and Dana Brunetti, Relativity was set to have their debt reduced by over $630 million [8]. Although the deal included Relativity losing their television, fashion, and sports agency divisions to various lenders as a partial settlement for their egregious debt, the film division, Relativity Studios, was granted approval to release their upcoming films Masterminds, The Disappointments Room, Before I Wake, Kidnap, and The Strangers 2 upon successful completion of the deal. Just one month after the negotiation was proposed on the other hand, Spacey backed out, citing his busy acting schedule as an excuse for his inability to serve as Relativity Studio’s new chairman [9][10]. Brunetti did remain on board, however, and now serves as the studio’s President of Production in both film and television operations [11]. After multiple other financial dealings fell through including the unsuccessful Trigger Street negotiation, Relativity entered bankruptcy court once again on March 19th, now with only $16 million of financial help from various capital groups, as opposed to the $100 million Kavanaugh had pledged upon filing Chapter 11 [10].

Image from The Wrap’s “Ryan Kavanaugh’s Relativity Media Declares Chapter 11 Bankruptcy” [13]

On top of Relativity’s fruitless financial dealings, news broke of Relativity Media’s apparent ‘Ponzi Scheme’ in late March. According to Variety magazine’s online article, “The New York investment firm Colbeck Capital aided and abetted Relativity Media’s fraudulent acquisition of a crucial film-release loan — money that was misspent on corporate expenses and to support the high-flying lifestyle of Relativity founder Ryan Kavanaugh” [9]. This claim by RKA Film Financing seeks over $110 million in damages, and has the potential to put Relativity further in debt if found guilty [9].

Amongst Relativity Media and Kavanaugh’s slew of shortcomings and failures to fulfill many of its early bankruptcy pledges, Judge Michael Wiles shockingly granted Relativity Media approval to exit bankruptcy status after many negotiations and a successful $400 million refinancing plan with UK investment firm, Maple Leaf Films (of Maple Leaf Capital Group) [12]. While the investment company has an oddly shady past and limited credits in the film industry, Maple Leaf Films proved to be a significant life saver for the drowning Relativity Media. In the meantime, as they begin the post-bankruptcy reorganization phase, Relativity must face RKA Film Financing and FTI Consulting in court. In the coming months, Relativity will attempt to resolve RKA’s ‘Ponzi Scheme’ claim against the company, and FTI’s fee dispute that began in the summer of 2015 and could cost Relativity an added $4 million of debt [9].

PROJECTION & CONCLUSION:

Upon Relativity Media’s ultimate emergence from bankruptcy, Ryan Kavanaugh and his newly diminished team of industry professionals will continue in their attempt to regain the reputation that was lost in the summer of 2015. With the help of Maple Leaf Films’ convenient endorsement and Judge Wiles’ thoughtful compassion in bankruptcy court, Relativity looks to rebound with its upcoming films Masterminds (which was postponed from its original 2015 release), The Disappointments Room, Before I Wake, Kidnap, and Strangers 2. After a full year without a release, Relativity needs a break. While these upcoming releases do not necessarily ensure a future of success for Relativity, the big-named high-profile comedy, Masterminds, looks to be the company’s one saving grace. With Kristen Wiig, Zach Galifianakis, Owen Wilson, and Jason Sudeikis as the headlining cast, the 2016 comedy earned a 96% in the “Want to See” category on Rotten Tomatoes [14]. While it falls under the throw away genre of stupid comedies, it is likely to make Relativity some much needed cash. Check out the trailer below.

[17]^

There is no certainty when it comes to the future of Ryan Kavanaugh and his brainchild, Relativity Media, but on Relativity’s website dedicated to the company’s reorganization, the CEO and Chairman of the board said it best. While their shaky past two years have further diminished the reputation of a company once recognized as a revolutionary force in the film industry, Kavanaugh promised that “the Relativity that emerges from the Chapter 11 process will be better capitalized and have greater financial flexibility” [15].

Finally, here’s a sneak peek of Realtivity Media’s upcoming film slate directly from their website.

Screenshot of Relativity Media’s upcoming film slate direct from their corporate website [16].

SOURCES CITED:

[1] Logopedia. “Relativity Media – 2013 (Free Birds).jpg.” Wikia. Retrieved on: April 22, 2016.

[2] “Relativity Corporate Site – Leadership: About.” Relativity Media. Retrieved on: April 22, 2016.

[3] Wallace, Benjamin. Janruary 25, 2016. “The Epic Fail of Hollywood’s Hottest Algorithm.” Vulture Magazine. Retrieved on: April 22, 2016.

[4] “Relativity Corporate Site – Leadership.” Relativity Media. Retrieved on: April 22, 2016.

[5] Siegel, Tatiana. August 05, 2015. “Relativity’s Ryan Kavanaugh Breaks Silence, Points Fingers in Emotional Post-Bankruptcy Interview (Exclusive).” The Hollywood Reporter. Retrieved on: April 22, 2016.

[6] “Box Office By Studio – All Time: Relativity.” Boxofficemojo.com. Retrieved on: April 22, 2016.

[7] “Studio Market Share – 2015.” Boxofficemojo.com. Retrieved on: April 22, 2016.

[8] Gardner, Eriq. February 08, 2016. “Judge Officially Confirms Relativity’s Reorganization Plan.” The Hollywood Reporter. Retrieved on: April 22, 2016.

[9] Rainey, James. March 10, 2016. “Colbeck Capital Aided Ryan Kavanaugh’s ‘Ponzi Scheme,’ Film Lender Claims.” Variety Magazine. Retrieved on: April 22, 2016.

[10] Rainey, James and Lang, Brent. March 15, 2016. “Without Kevin Spacey or New Equity, Relativity Now Must Face Judgment Day.” Variety Magazine. Retrieved on: April 22, 2016.

[11] Lang, Brent and Littleton, Cynthia. March 13, 2016. “Relativity Relaunch: Kevin Spacey Nixes Chairman Role, Dana Brunetti Sets Deal.” Variety Magazine. Retrieved on: April 22, 2016.

[12] Rainey, James. March 17, 2016. “Relativity Media Claims Lifeline From Obscure Maple Leaf Films.” Variety Magazine. Retrieved on: April 22, 2016.

[13] Cunningham, Todd and Donnelly, Matt. July 30, 2015. “Ryan Kavanaugh’s Relativity Media Declares Chapter 11 Bankruptcy.” The Wrap. Retrieved on: April 22, 2016.

[14] “Masterminds (2016).” Rotten Tomatoes. Retrieved on: April 22, 2016.

[15] “Relativity Corporate Site – Reorganization.” Relativity Media. Retrieved on: April 22, 2016.

[16] “Relativity Corporate Site – Films.” Relativity Media. Retrieved on: April 22, 2016.

[17] Movieclips Trailers. “Masterminds Official Trailer #1.” YouTube. Retrieved on: April 22, 2016.

Relativity

Posted on September 30, 2015 by Josue Munoz

Relativity Media Logo

Background

Relativity Studios is the film branch of the multimedia company, Relativity Media LLC, or Relativity. The largest division of the company, Relativity Studios has produced, distributed, or financed more than 200 films, generating more than $17 billion in worldwide box office revenue and garnering 60 Oscar nominations [1]. Considered the largest min-major film studio, Relativity Studios has continued to feed founder Ryan Kavanaugh’s vision to take advantage of and help fix inefficiencies in the market. The studio is dedicated to churn revenue and it employs a series of risk-assessing algorithms to help filter out risky projects. Relativity has operated with the mentality that they have taken the risk out of the film industry and takes pride in their innovative approach to a conservative industry [2].

History

Founded by Ryan Kavanaugh in 2004, the company started as a middleman, setting up multi-picture deals with studios and then finding banks such as Citigroup and Merrill Lynch to sponsor them. By 2007, Kavanaugh had started developing a reputation of being a bit impractical with his methods and investors slowly started dropping out. However, Elliott Management stepped in and took a minor stake in the company providing the Relativity Studios access to around a billion dollars in credit [3]. With their own source of money, Relativity became more independent. After a notably successful period through 2009, Relativity Media has since struggled.Relativity’s financial debt accumulated and they spent most of 2015 pushing back loan payments and missing new deadlines. On July 30th, Relativity Media filed for Bankruptcy and since then has been faced with an uphill battle to keep the company running.

Bankruptcy

Ryan Kavanaugh Portrait at Relativity in Beverly Hills, CA on Wednesday, April 2, 2014 (Alex J. Berliner/ABImages)

Ryan Kavanaugh has been getting the company out of tricky situations since it’s beginning. After a string of box office flops, Relativity has found itself in a $1.2 billion debt and as of July 30th the solution has been Chapter 11 of the United States Bankruptcy Code. The bankrupcy excludes: Relativity Sports, Relativity EuropaCorp Distribution (RED) and Relativity Education [4]. Chapter 11 allows for Relativity to restructure itself in hopes of reaching a point to stand on its feet; however, all decisions must be approved by a judge. Before reconstruction began, Kavanaugh auctioned off Relativity in October in hopes to pay off the debt. A group of creditors called Stalking Horse Bidders first offered $250 million for the whole company; then later withdrew to only $125 million to take Relativity Television, the company’s most successful branch of operation [5][6]. shortly after, Kavanaugh lead a group of investors to make a deal that would allow him to take control of the studio and with time, pull the business out of bankruptcy [7].

External Conflict

Despite his ability to save Relativity again and again, a few have spoken out against Kavanaugh’s ability to run the company Continue reading →

Relativity

Posted on April 17, 2015 by Nicholas Matarazzo

by Nicholas Matarazzo

[1] Relativity Media Logo

HISTORY

Relativity Studios, or simply Relativity, consists of the film and television divisions of Relativity Media LLC. Founded by Ryan Kavanaugh in 2004, the company has produced, distributed and structured financing for over 200 feature films garnering 60 Oscar® nominations. Led by President and Chairman Tucker Tooley and President of Production Robbie Brenner, Relativity has released No. 1 box office openers such as Immortals, which grossed $83 million domestically [2], and produced Academy Award Winning films such as the Internet biopic The Social Network (2010) and The Fighter (2010).

[2] "The Social Network" is one of Relativity's most critically acclaimed films, winning Best Adapted Screenplay, Best Original Score, Best Film Editing at the 2011 Academy Awards.

[3] “The Social Network” is one of Relativity’s most critically acclaimed productions, winning Best Adapted Screenplay, Best Original Score, Best Film Editing at the 2011 Academy Awards.

Relativity produces films for large audiences both foreign and domestic, which provide entertainment for a wide variety of target audiences and demographics. With genres ranging from heart-felt romantic dramas to action packed, adrenaline filled thrillers, Relativity strives to bring premium feature films to theaters all over the globe. Some of Relativity Studios’ most successful films include Limitless (2011), starring Bradley Cooper, and Mirror Mirror (2012), starring Julia Roberts.

In addition to film production Relativity also houses both financing and distribution divisions, equipping itself as a fully fledged vertically integrated company. The company has the resources to finance, produce and distribute a film from start to finish and has done so even more effectively since 2010 when the company absorbed the marketing and distribution holdings of Overture Films.

KEY EXECUTIVES

[4] Ryan Kavanaugh, CEO of Relativity Media

[5] Tucker Tooley, President and Chairman of Relativity Media

[6] Robbie Brenner, President of Production of Relativity Studios

FINANCIALS

Relativity ranks 9th in overall film distributor companies, owning 2.5% of the total market share as of April 12, 2015. The company’s total gross is $73.6 million with 4 films released thus far in 2015 [7]. Relativity has improved in market share from the previous year, ranking 9th with 1.8% market share and grossing $186.5 million with its 8 films that were released in 2014 [8]. Relativity saw a 22.7% decrease in gross between 2013 and 2014 due in large part to the lack of success of the McG action flick Three Days to Kill [9].

IN THEATERS

“Desert Dancer” (2015)

[10] “Desert Dancer” is biographical drama based on the cultural repression of Afshin Ghaffarian, an Iranian dancer.

The biographical story depicts the life of Afshin Ghaffarian, a dancer who fled Iran in 2009 due to cultural repression. The film originally debuted at the Cannes Film Festival in Cannes, France in May of 2012. In 2013, the distribution rights were acquired by Relativity at the American Film Market and the film was slated for release in the spring of 2015. In limited release, the film opened on April 10, 2015, in 23 theaters in the US. The film has a current domestic gross of just under $60,000, as of April 16th, 2015 and will move to expanded release on the 17th [11]. Andy Webster of the New York Times says “The fictionalized biopic “Desert Dancer” explores fascinating aspects of present-day Iran but suffers mightily from simplistic and sentimental tendencies” [12].

SPRING 2015 RELEASES

“Black or White” (2015)

Starring Academy Award Winners Kevin Costner and Octavia Spencer, "Black or White" follows a young girl caught in a custody battle, mixed within racial qualms of two seemingly different families.

[13] Starring Academy Award Winners Kevin Costner and Octavia Spencer, “Black or White” follows a young girl caught in a custody battle, mixed within racial qualms of two seemingly different families.

The heart felt drama was released on January 30, 2015, and saw a domestic gross of $21.5 million. In it’s opening weekend, Black or White ranked third among weekend releases, opening in 1,823 theaters, and averaged $3,408 per theater, attributed to 28.9% of the total domestic gross. Against a production budget of $9 million, the film failed to make budget in its first weekend with a $6.2 million weekend gross [14]. The film received mediocre acclaim for it’s simple and overly-stereotypical characters, and failed to live up to the promised look at the diverse world the audience is brought in to. With a 37% rating on the website Rotten Tomatoes (from 83 reviews) [15], and 45 out of 100 rating on Metacritic [16], it appears that the “inspired by true events” drama garnered average reviews at best. Says the critic consensus on Rotten Tomatoes “”Black or White” has more on its mind than your average family drama, but the film’s approach to its thought-provoking themes too often lives down to its title.” [17]

“The Lazarus Effect” (2015)

Released on February 27, 2015, this horror-thriller starring Olivia Wilde, opened at No. 5 on the weekend box office. The Lazarus Effect, opened in 2,666 theaters; the film averaged $3,827 per theater and grossed a weekend total of $10.2 million which made up 40.1% of the total gross [18]. Despite a strong weekend opening against a production budget of $3.3 million, the film’s success was short lived due to poor critic reviews. Critical consensus on the popular website Rotten Tomatoes said “”The Lazarus Effect” has a talented cast and the glimmer of an interesting idea, but wastes it all on insipid characters and dull, recycled plot points” which is no surprise given its 14% rating [19].

UPCOMING

“Masterminds” (2015)

Originally titled Loomis Fargo, and based on the true story of the 1997 Loomis Fargo robbery, in which a vault supervisor for the bank stole $17 million and fled to Mexico, Masterminds is the latest comedy from Napoleon Dynamite director Jared Hess. The film stars Zach Galifianakis, Owen Wilson, Kristen Wiig, Jason Sudeikis, Ken Marino, Kate McKinnon, and Leslie Jones. Eastbound & Down producers Jody Hill and Danny McBride both worked on the script and executive-produced [20].

PROJECTIONS FOR RELATIVITY

With few releases slated for in the first half of 2015 and even fewer in the coming months Relativity is looking at yet another decrease in total gross. Looking forward, it appears that the amount of pressure on such upcoming summer releases as Masterminds, Big Game, and Jane Got a Gun is becoming more apparent. It’ll be interesting to see how the rest of the year pans out for Relativity, heading into a shaky second quarter, after a not so strong first.

SOURCES

[1] Relativity Media Logo Relativity Media Retrieved April 10 2015

[2} Box Office by Studio: Relativity Box Office Mojo Retrieved April 10 2015

[3] The Social Network Movie Poster IMP Awards Retrieved April 10 2015

[4] Ryan Kavanaugh Relativity Media Retrieved April 10 2015

[5] Tucker Tooley Relativity Media Retrieved April 10 2015

[6] Robbie Brenner Relativity Media Retrieved April 11 2015

[7] Studio Market Share: Yearly Comparison Box Office Mojo Retrieved April 11 2015

[8] Studio Market Share: 2014 Box Office Mojo Retrieved April 11 2015

[9] Studio Market Share: 2013 Box Office Mojo Retrieved April 11 2015

[10] Desert Dancer Movie Poster Movie Insider Retrieved April 11 2015

[11] Gross Domestic Box Office Results: Desert Dancer Box Office Mojo Retrieved April 12 2015

[12] Review: Desert Dancer New York Times Retrieved April 12 2015

[13] Black or White Movie Poster Mixed Nation Retrieved April 12 2015

[14] Total Gross Box Office Results: Black or White Box Office Mojo Retrieved April 12 2015

[15] Review: Black or White Rotten Tomatoes Retrieved April 12 2015

[16] Review: Black or White Metacritic Retrieved April 13 2015

[17] Review: Black or White Rotten Tomatoes Retrieved April 13 2015

[18] Total Gross Box Office Results: The Lazarus Effect Box Office Mojo Retrieved April 13 2015

[19] Review: The Lazarus Effect Rotten Tomatoes Retrieved April 13 2015

[20] 2015 Preview: Masterminds Rolling Stones Retrieved April 13 2015

Relativity Media

Posted on October 5, 2014 by jlspivac

Relativity Media Logo[1*]

by Jeff Spivack

HISTORY

Founded in 2004 by industry icon Ryan Kavanaugh, Relativity Media produces and distributes film, television, music, sports, and fashion globally. The company’s diverse portfolio and nontraditional business model distinguish it amongst its competitors. For the first five years of its existence, Relativity Media was primarily a finance and film funding company, without an actual studio or film producing division.[1] In January of 2009, Relativity Media acquired Rogue Pictures from Universal Pictures for $150 mil and in doing so, became a fully outfitted movie studio. From this point on, the studio began producing its own films in its own studios, adding more films to its release schedule each successive year.[2] In an effort to further expand their operation, in 2010 the company took over the 45-person marketing and distribution team of Starz’s Overture Films.[3] To date, Relativity Media’s film studios have produced and distributed over 30 films. The company has continuously grown, and has built a varied and multi-faceted business that delves into a number fringe markets, though in recent years analysts have remarked that Relativity’s performance may be slacking. 2014 marks the company’s ten year anniversary.[4]

Key Executives

Ryan+Kavanaugh+November+Man+Premieres+Hollywood+qlYI0FI9yDal

Relativity Media Founder and CEO Ryan Kavanaugh[2*]

The founder and CEO of Relativity Media, Ryan Kavanaugh, quickly and unexpectedly rose to prominence in the industry. His first notable accomplishments came in the form of successful and original film financing arrangements which he organized for Universal, Warner Bros., Sony, and other film studios. Early in his career, industry pundits thought he might have an early retirement given a DUI and probation violation he acquired during his initial successes, but he quickly turned things around and has been scandal free for the past few years.[5] In founding Relativity Media in 2004 with Lynwood Spinks, Kavanaugh managed his company in a way that is often compared to the analytical methods exhibited in the film “Moneyball”.[6] Kavanaugh is often the recipient of industry awards and accolades for his original approach and unmitigated success. In addition to his professional successes, Kavanaugh has participated in major philanthropic pursuits, founding several charitable organizations and committing large donations to charities that focus on children such as The Art Of Elysium.[7]

Relativity Media President Tucker Tooley[3*]

President of Relativity Media, Tucker Tooley, joined the staff in 2007 as the President of Worldwide Production. Before accepting a position at Relativity Media, Tooley had extensive film industry experience, previously working as president of Tooley Productions as well as Creative Executive at Interlight Productions.[8] In 2011 Tooley became the President at Relativity Media and has since been the producer and executive producer of some of Relativity’s most successful films. He also played a large part in the company’s 2009 transition from film financier to film studio and will be a major player during the studio’s eventual IPO.[9]

Financials

Relativity media has participated in the financing, distribution, or structuring of over 200 films. As of 2014, box office revenue has generated over $17 billion worldwide for the company. Much of the relatively small film studio’s success can be attributed to its performance in foreign markets.[10] Relativity Media’s most successful release to date was the 2011 Immortals, which grossed $84 million domestically and $143 million in foreign markets.[11] Theatrical releases account for only 60% of Relativity’s revenue, indicating a highly diversified revenue stream. The company will continue this campaign and plans to have 50% of its revenue coming from alternate sources by next year[12]

Initial Public Offering

Relativity Media’s IPO preparations[4*]

Beyond its slate of film releases this year, Relativity has made substantial steps towards a planned upcoming IPO by attempting to raise capital and grow its business through acquisitions, such as its $1.1 billion bid for Makers Studios which it eventually lost to a competing bid by the Walt Disney Company. Sources believe that the planned IPO will value the company somewhere between $6 billion and $10 billion. CEO Ryan Kavanaugh’s strategy for the IPO preparation is one of diversification, which he hopes will entice investors by offsetting the volatile nature of film markets.[13]

Additionally, Relativity has made strategic partnerships with multiple Chinese companies, and has publicly suggested that it may list its stock in both New York and Hong Kong. Its largest partnership will be with Chinese broadcaster, Jiangsu, with which Relativity will co-finance, produce, and distribute translatable content for both economies.[14] Kavanaugh stated the following in regards to his recent dealings in China.

We view China as being as important as the United States for Relativity. We’ve put a big bet on China, and the partnerships we announced today will further strengthen the robust foundation we have built in China.[15]

Other moves, such as plans to refinance their debt and the hiring of attorney Carol Genis make it clear that Relativity Media will likely go public within the next 12 months. Below, Kavanaugh explains his decision to hire Carol Genis.[16]

I have worked closely with Carol for more than a decade, relying on her sound counsel. She is an incredibly talented executive with an intimate understanding of our business and her experience and insight will prove vital as we prepare for an IPO[16.5]

Kavanaugh Hires New Staff[5*]

Theatrical Releases

Relativity Media’s 2013 season was less then desirable, returning only $242, releasing a total of 9 films by the end of the year.[17] Jason Dietz from Metacritic.com, a film performance rating site, had this to say about Relativity’s 2013 season.

Relatively speaking, Relativity performed horribly with critics in 2013, earning negative notices for more than half of its releases. The studio did score some hits, none bigger than the Nicholas Sparks adaptation Safe Haven, which grossed nearly $100 million worldwide against a $28 million budget. But there were also numerous duds, including animated family film Free Birds, drama Out of the Furnace, and thriller misfire Paranoia[18]

Relativity released 7 new films during the 2014 season, commanding 2.0% of the market share. As of November 30th, Relativity’s total gross for the 2014 season amounts to $181 million. Below are Relativity Media’s 2014 releases in descending order of highest grossing to lowest grossing. Hold your cursor over the movie poster to see the film’s Box Office gross. Click the poster to read a synopsis and access cast and crew information about the film on IMDb.com[19]

The Releases

Earth To Echo[6*]

3 Days To Kill[7*]

Oculus[8*]

Best Of Me[9*]

The November Man[10*]

Brick Mansions[11*]

Beyond The Lights[12*]

References

[1] About Us. Retrieved November 24, 2014, from http://www.relativitymedia.com/About.aspx

[2] Cieply, M. (2009, January 4). Universal Sells Rogue for $150 Million. The New York Times. Retrieved November 24, 2014, from http://www.nytimes.com/2009/01/05/business/media/05rogue.html?_r=1&

[3] Finke, N. (2010, July 23). Relativity Takes Over Overture from Starz. Retrieved November 24, 2014, from http://deadline.com/2010/07/relativity-takes-over-overture-from-starz-56058/

[4] Riley, J. (2014, May 6). Relativity Media Celebrates 10th Anniversary (VIDEO). Retrieved November 25, 2014, from http://variety.com/2014/film/spotlight/relativity-media-celebrates-10th-anniversary-video-1201172992/

[5] About Us. Retrieved November 24, 2014, from http://www.relativitymedia.com/About.aspx

[6] Pomerantz, D. (2013, May 6). Why Ryan Kavanaugh Is Now The Most-Watched Man In Hollywood. Retrieved November 25, 2014, from http://www.forbes.com/sites/dorothypomerantz/2013/04/17/why-ryan-kavanaugh-is-now-the-most-watched-man-in-hollywood/

[7]Philanthropy. Retrieved November 25, 2014, from http://www.relativitymedia.com/Philanthropy.aspx

[8] Tucker Tooley. Retrieved November 26, 2014, from http://investing.businessweek.com/research/stocks/private/person.asp?personId=118221022&privcapId=24439893

[9] About Us. Retrieved November 26, 2014, from http://www.relativitymedia.com/About.aspx

[10] About Us. Retrieved November 26, 2014, from http://www.relativitymedia.com/About.aspx

[11] Immortals. Retrieved November 26, 2014, from http://boxofficemojo.com/movies/?id=warofgods.htm

[12] Atkinson, C. (2014, June 12). Relativity Media to close $1B pre-IPO funding. New York Post. Retrieved November 26, 2014, from http://nypost.com/2014/06/12/relativity-media-to-close-1b-pre-ipo-funding/

[13] Sakoui, A., & Erlichman, J. (2014, April 14). Relativity Media Sends offer for Makers Studios Over Disney. Retrieved November 27, 2013, from http://www.bloomberg.com/news/2014-04-14/relativity-media-sends-offer-for-maker-studios-over-disney-s.html

[14] Sakoui, A., & Erlichman, J. (2014, June 19). Relativity Media Plans to Raise Capital Ahead of Planned IPO. Retrieved November 7, 2014, from http://www.bloomberg.com/news/2014-06-19/relativity-media-plans-to-raise-capital-ahead-of-planned-ipo.html

[15] Coonan, C. (n.d.). Relativity CEO Ryan Kavanaugh: ‘China Is Just as Important to Us as the U.S.’ Retrieved December 1, 2014, from http://www.hollywoodreporter.com/news/relativity-ceo-ryan-kavanaugh-china-712036

[16] Mcnary, D. (2014, September 2). Ryan Kavanaugh’s Relativity Continues Prepping for IPO, Taps Managing Director. Retrieved November 27, 2014, from http://variety.com/2014/film/news/ryan-kavanaughs-relativity-ipo-managing-director-1201296042/

[16.5] Mcnary, D. (2014, September 2). Ryan Kavanaugh’s Relativity Continues Prepping for IPO, Taps Managing Director. Retrieved November 27, 2014, from http://variety.com/2014/film/news/ryan-kavanaughs-relativity-ipo-managing-director-1201296042/

[17] Studio Market Share. Retrieved November 28, 2014, from http://boxofficemojo.com/studio/?view2=yearly&view=company&p=.htm

[18] Dietz, J. (2014, January 23). Metacritic’s 5th Annual Movie Studio Report Card. Retrieved November 28, 2014, from http://www.metacritic.com/feature/film-studio-rankings-2014

[19] Relativity. Retrieved November 28, 2014, from http://boxofficemojo.com/studio/chart/yr=2013&view=company&studio=relativity.htm

Image Sources

[1*]Snider, M. (2012, May 22). Relativity Media Logo. Retrieved November 30, 2014, from http://www.geekfore.com/?attachment_id=1987

[2*] “The November Man” Premiers in Hollywood. (n.d.). Retrieved November 30, 2014, from http://www.zimbio.com/pictures/aOUGAlyXxtJ/November Man Premieres Hollywood/qlYI0FI9yDa/Ryan Kavanaugh

[3*] Huver, S. Tucker Tooley Helps Stars Make it Big Read more at http://la-confidential-magazine.com/living/articles/its-all-relativity#KXq4xRUfDqI5bB4u.99. Retrieved November 30, 2014, from http://la-confidential-magazine.com/living/articles/its-all-relativity

[4*] Atkinson, C. (2014, June 12). Relativity Media to close $1B pre-IPO funding. New York Post. Retrieved November 26, 2014, from http://nypost.com/2014/06/12/relativity-media-to-close-1b-pre-ipo-funding/

[5*] Mcnary, D. (2014, September 2). Ryan Kavanaugh’s Relativity Continues Prepping for IPO, Taps Managing Director. Retrieved November 27, 2014, from http://variety.com/2014/film/news/ryan-kavanaughs-relativity-ipo-managing-director-1201296042/

[6*] http://www.imdb.com/title/tt2183034/

[7*] http://www.imdb.com/title/tt2172934/?ref_=fn_al_tt_7

[8*] http://www.imdb.com/title/tt2388715/?ref_=nv_sr_1

[9*] http://www.imdb.com/title/tt1972779/?ref_=nv_sr_1

[10*] http://www.imdb.com/title/tt2402157/?ref_=nv_sr_1

[11*] http://www.imdb.com/title/tt1430612/?ref_=nv_sr_1

[12*] http://www.imdb.com/title/tt3125324/?ref_=fn_al_tt_1

Relativity Media

Posted on October 5, 2014 by jatuckma

by Jason Tuckman

Photo courtesy of logos.wikia.com. (1)

Relativity Media

Contact Information: (2)

Address: 9242 Beverly Blvd., Suite 300, Beverly Hills, CA 90210

Phone Number: 310-724-7700

URL: http://www.relativitymedia.com

Twitter: @Relativity

Facebook: https://www.facebook.com/relativity

An Overview of Relativity Media:

Focusing on the content creation and distribution of television, film, sports, music, fashion, and digital, Relativity Media was founded in 2004 by CEO Ryan Kavanaugh. (3) Relativity Media seeks to integrate different aspects of its content throughout all of its mediums, providing the best entertainment for its customers. Relativity Media Studios, the largest division of the company, has produced over 200 films such as “Don Jon”, “Out of the Furnace“, “Movie 43“, and “The Pursuit of Happyness“. The company has made more than $17 billion in box office revenue and has earned 60 Oscar nominations. (4)

Key Executives:

CEO: Ryan Kavanaugh

President: Tucker Tooley

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Co-Chief Operating Officer: Happy Walters

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Co-Chief Operating Officer: Gregory Shamo

Photos and Info. Courtesy of http://www.relativitymedia.com/About.aspx (5)

Financials:

According to Ryan Kavanaugh, this year Relativity Media plans to make $1 billion in box office revenue, although the company is privately held and there is no official public documentation of revenue. (6) Kavanaugh believes in tight budgets that don’t necessarily need to be hits to make a profit. (7) This strategy is called the “Monte Carlo” approach, which is mainly used on Wall Street. This approach uses information about a possible movie and analyzes whether or not it will make a profit. Considering actors, budget, genre, and release time, Relativity Media is able to figure out which possible movies will be hits, and which ones will be flops. (8) Therefore, the company is able to use small budgets to make small profits, which add up over time to make Relativity Media successful. Currently, Relativity Media is privately held but is planning on going public in the next year once enough equity is raised. (9)

Current Movies:

Relativity Media has released nine films this year, four of which are still in theaters. The films still in theaters are “The November Man”, “Beyond the Lights”, and “The Best of Me”. “Hector and the Search for Happiness”, an action comedy staring Simon Pegg, was released in select theaters during the month of September. (10)

“Hector and the Search for Happiness”

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Photo courtesy of www.relativitymedia.com (11)

Directed by Peter Chelsom, “Hector and the Search for Happiness” tells the story of a psychiatrist who feels guilty that his patients aren’t getting happier, leading him on a quest to understand the true meaning of happiness. (12) The movie was only released to 183 theaters and made $938,954 in revenue. (13) It garnered negative reviews, receiving only 31% on Rotten Tomatoes.

“The November Man”

Photo courtesy of www.relativitymedia.com (14)

Directed by Roger Donaldson, and staring Pierce Brosnan, Luke Bracey, and Olga Kurylenko, “The November Man” is an action thriller about a retired spy who must come out of retirement for a personal mission. It is based off the novel “There are No Spies”, by Bill Granger. (15) So far, it has made $32 million dollars globally in box office revenue. It’s budget is disclosed, and came in sixth for its opening weekend in late August, way behind “Guardians of the Galaxy” and “Teenage Mutant Ninja Turtles”. (16) It received negative reviews, with only 34% on Rotten Tomatoes.

“The Best of Me”

Photo courtesy of www.relativitymedia.com (17)

Based off the Nicholas Sparks novel, “The Best of Me” is a drama/romance film that tells the story of two high school sweethearts that, after 20 years, are drawn back to their hometown after the death of a friend. They rekindle their high school love, but realize that there are problems after being apart for so long. The movie is directed by Michael Hoffman and stars Michelle Monaghan, James Marsden, and Luke Bracey. (18) Ranked fifth in its opening weekend, “The Best of Me” has made just under $33 million in global box office revenue, $25 million domestically. (19) It also received an underwhelming 10% on Rotten Tomatoes. In late October, B4U, a Bollywood Film and TV company invested $100 million in Relativity Media to make a version of “The Best of Me” for audiences in India. (20)

“Beyond the Lights”

Photo courtesy of www.relativitymedia.com (21)

Watch the trailer here. Courtesy of youtube.com

Relativity Media’s most recent film, “Beyond the Lights” opened on November 14, 2014. Directed by Gina Prince-Bythewood, and staring Gugu Mbatha-Raw, Nate Parker, and Minnie Driver, “Beyond the Lights” tells the story of a young popstar who falls in love with a cop who is striving to become a prominent politician. Fame tests their relationship as they struggle to find peace in the madness that surrounds their lives. (22) The film has made $6.2 million in box office revenue during its opening weekend, and currently has $12 million in total domestic revenue, with a reported budget of $7 million, and received 85% on Rotten Tomatoes. (23)

On August 12, 2014, Relativity Media hired Matt Alvarez as EVP of Production and President of Relativity Studio’s newly formed multicultural division. Alvarez produced hits such as “Ride Along”, the “Barbershop” franchise, and Relativity’s recent movie, “Beyond the Lights”. He will focus on growing the studio’s slate with more diverse filmmakers. (24)

Recent News:

On October 2nd, Relativity Media announced that One West Bank Group and Dune Capital Management is set to purchase Elliot Management’s stake in Relativity Media, along with Ryan Kavanaugh himself. The purchase is led by Ryan Kavanaugh, One West Bank Group and Dune Capital Management’s founder, Steven Mnuchin, along with some other unnamed private investors. (25) This investment shift may hint at secret preparations for Relativity’s IPO release in the next year. Kavanaugh will still be the largest individual shareholder of the company and no specific financials were released. (26) Steven Mnucin is no stranger to Hollywood. He is known for helping to finance “Gravity” and “Avatar”.

Photo courtesy of blumhouse.com (27)

On November 4th, Relativity acquired the rights to distribute “Lazarus”, a horror film, in the U.S. This movie comes from Jason Blum’s production company, Blumhouse, and is set to be released on February 20th, 2015. The movie stars Mark Duplass, Olivia Wilde, Evan Peters, and Donald Glover. Blumhouse is known for box office hits such as the “Paranormal Activity” franchise as well as recent success, “Ouija”. “Lazarus” is about a group of medical students who discover a way to bring dead patients back to life. (28)

In Development:

“Not Without Hope”

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Photo courtesy of www.relativitymedia.com (29)

Based on the best selling memoir by Nick Schuyler, “Not Without Hope” tells the true story of four NFL players who go on a fishing trip in the Gulf of Mexico that turns deadly when the ship capsizes, forcing the friends to cling to the the capsized boat while a storm rages around them. (30) This gruesome tale of friendship will star Dwayne Johnson and has recently begun script adaptation by Nicholas Mariani. (31)

“Demon House”

Lee Daniels, Director. Photo courtesy of thereelnetwork.net (32)

Directed by Lee Daniels, this movie will tell the story of Latoya Ammons and her family, whom have been possessed by demonic spirits for the past two years. Turn Left Productions, with owners Jackson Nguyen and Todd Crites will finance, produce, and distribute the film along with Relativity Media and producer Bruce Cohen. (33) This will be an interesting change for Lee Daniels, known for “The Butler”, who is now taking a turn at making a thriller.

Sources:

(1) Relativity Media Logo From 2013. Retrieved 30 November 2014.

(2) Relativity Media Contact Information From 2014. Retrieved 30 November 2014.

(3) Founded From 2014. Retrieved 30 November 2014.

(4) Relativity Media About From 2014. Retrieved 30 November 2014.

(5) Relativity Media Executives From 2014. Retrieved 30 November 2014.

(6) Relativity Media Profitability From 2014. Retrieved 30 November 2014.

(7) Tight Budgets Retrieved 30 November 2014.

(8) Monte Carlo Approach Retrieved 30 November 2014.

(9) IPO Retrieved 30 November 2014.

(10) 2014 Films From 2014. Retrieved 30 November 2014.

(11) Hector and the Search for Happiness Movie Poster From 2014. Retrieved 30 November 2014.

(12) Hector and the Search for Happiness Synopsis From 2014. Retrieved 30 November 2014.

(13) Hector and the Search for Happiness Box Office From 2014. Retrieved 30 November 2014.

(14) The November Man Movie Poster From 2014. Retrieved 30 November 2014.

(15) The November Man Synopsis From 2014. Retrieved 30 November 2014.

(16) The November Man Box Office From 2014. Retrieved 30 November 2014.

(17) The Best of Me Movie Poster From 2014. Retrieved 30 November 2014.

(18) The Best of Me Synopsis From 2014. Retrieved 30 November 2014.

(19) The Best of Me Box Office From 2014. Retrieved 30 November 2014.

(20) The Best of Me Bollywood From 30 October 2014. Retrieved 30 November 2014.

(21) Beyond the Lights Movie Poster From 2014. Retrieved 30 November 2014.

(22) Beyond the Lights Synopsis From 2014. Retrieved 30 November 2014.

(23) Beyond the Lights Box Office From 2014. Retrieved 30 November 2014.

(24) Matt Alvarez From 12 August 2014. Retrieved 30 November 2014.

(25) Relativity Media Purchase From 2 October 2014. Retrieved 30 November 2014.

(26) IPO Holdings From 2 October 2014. Retrieved 30 November 2014.

(27) Blumhouse Productions Logo Retrieved 30 November 2014.

(28) Lazarus From 4 November 2014. Retrieved 30 November 2014.

(29) Not Without Hope Book Cover Retrieved 30 November 2014.

(30) Not Without Hope Synopsis Retrieved 30 November 2014.

(31) Not Without Hope Development From 10 October 2014. Retrieved 30 November 2014.

(32) Lee Daniels Retrieved 30 November 2014.

(33) Demon House Development From 12 November 2014. Retrieved 30 November 2014.

Relativity Media

Posted on March 15, 2014 by Alexandra Romano

–Relativity Media Logo–

Relativity Media, LLC

9242 Beverly Blvd.
Suite 300
Beverly Hills, CA 90210
310.724-7700

History

Founded in 2004, Relativity Media began as a mediator between studios and investors to arrange film deals. Since then, it has become a full-scale film studio that has produced critically acclaimed films such as “The Fighter”, and “The Social Network.” In addition to being involved in the production, financing and or distribution of over 200 films, Relativity has divisions in television, sports, music fashion and digital media–truly establishing the company as a next-generation studio. [1]

LEADERSHIP

Ryan Kavanaugh–CEO, Relativity Media

Ryan Kavanaugh founded Relativity in 2004, and has had an active role in its transition into a film studio and beyond. Kavanaugh began his career in Hollywood aiding in the finance for companies such as Universal, Sony and Warner Bros. His experience in film finance has allowed Relativity to produce well-performing films on lower budgets [2]. Under his leadership,Relativity Media has produced over 200 films for a return of over $17 billion in revenue and 60 Oscar nominations [3].

Tucker Tooley, President-Relativity Media

Happy Walters, Co-Chief Operating Officer-Relativity Media

Robbie Brenner, President of Production-Relativity Media

FINANCIALS

Relativity Media is a privately owned company, however its current projects and investments indicate its financial success. As stated before, the company has earned over $17 billion dollars through film productions. With this revenue, Relativity has been able to establish itself in other sectors that have contributed to its financial standings. In September of 2013, Relativity announced it would be creating a fashion division called M3/Relativity [4], in which Relativity would act as a representative for various members of the fashion industry from designers to make up artists. The company also has a sports division [5], in which it represents athletes such as Dwight Howard and David Ortiz.

On March 26th, 2014 Relativity acquired a share of Downtown Records [6] in which Relativity would invest in Downtown to sign new artists and expand their label, as well as to help the record label to share in Relativity’s global success. Most recently on April 14th, 2014, Relativity put in a bid of $500 million to acquire Maker Studios, and nearly $1.1 billion in stock. Founded in 2009, Maker Studios is a short form, online video platform and production company that targets younger audiences and the demand for online content [7]. Though Maker Studios had already approved a merger with Disney, executives at Relativity continue to show their eagerness to create new, exciting forms of content that further enforces Relativity’s brand not only creatively but monetarily as well.

TELEVISION

Relativity Media has also begun to break the mold by establishing a television branch in 2008 called RelativityREAL, which was recreated as Relativity Television in 2013.The television division led by CEO Tom Forman had originally produced exclusively unscripted content, but is now in the development stages of producing comedies and dramas [8]. Amongst its programming is one of the most wildly popular reality series on television, “Catfish.” “Catfish” follows Nev Shulman, producer of Catfish: The Movie, on his quest to help those who are in online relationships find the truth behind the computer screen. The third season of Catfish is set to premiere May 7th, 2014 on MTV, and is expected to do as well in ratings as “Catfish: Season 2”, which reached the number one spot in the 12-34 demographic in June 2013 [9].

Nev Shulman: Host and Executive Producer of MTV’s “Catfish”

FILM

Relativity Media’s film division is the largest sector of the company, and is responsible for films such as the Nicholas Sparks penned-hit “Safe Haven” and war-time drama thriller “Act of Valor” both of which earned about $70 million each in the domestic box office [10].

“Oculus” In Theatres Now

For 2014, Relativity has done well in the box office. “Oculus”, the horror thriller, has earned over $21 million with a $5 million budget since its April 11th release [11]. Considering its low budget and competition with blockbusters such as “Rio 2” and “Captain America: The Winter Soldier”, “Oculus” is receiving immense success this spring season.

In addition to “Oculus”, Relativity was moderately successful with “3 Days to Kill” which earned about $36 million world wide on a $28 million budget and stars Academy Award winner Kevin Costner [12].

The future of Relativity’s Film division is rather promising. On April 25th 2014, Relativity will release “Brick Mansions”, a dystopian action thriller starring late Paul Walker in one of his last performances, and has been much anticipated by viewers.

DIVERSITY IN FILM [13]

Relativity Creative Executive Josh Reinhold believes the upcoming projects will establish them as a main competitor in the entertainment industry. He believes that Relativity is on the forefront of producing films with diverse casts whom tell a story that more than just the majority can enjoy and relate to.

Discussing plans for Relativity to establish its own “arthouse” film division 278 Films (name in development), Reinhold believes this will open the doors for stories that “hasn’t been told before.” One of these stories takes the form of an upcoming film titled “Desert Dance”, which tells the story of a young Iranian man whom is threatened by his government for doing the thing he loves, which is to dance. Reinhold believes the value in films such as “Desert Dance” (undated), is that there are many other audiences to reach that will fall in love with the characters and make a meaningful connection with them.

Another film Reinhold feels will break the mold is “Blackbird”, which is set for a November 14th 2014 release. The film depicts the struggle of a young African-American woman as she begins her career in the music industry, and was written by Gina Prince Blythewood (author of “Love & Basketball”). Of “Blackbird” and “Desert Dance”, Reinhold said: “Seeing how Hollywood will have to shift in the way they cast actors and diversify stories is inspiring” [13].

SOURCES:

[1] http://www.relativitymedia.com/About.aspx DATE ACCESSED: April 12th, 2014.

[2] http://www.forbes.com/sites/dorothypomerantz/2013/04/17/why-ryan-kavanaugh-is-now-the-most-watched-man-in-hollywood/ DATE ACCESSED: April 18th, 2014

[3] http://www.relativitymedia.com/About.aspx (Ryan Kavanaugh CEO Bio) DATE ACCESSED: March 31st, 2014

[4] http://www.hollywoodreporter.com/news/relativity-media-moves-fashion-representation-625951 DATE ACCESSED: February 19th, 2014

[5] http://www.relativitysports.com/ DATE ACCESSED: April 20th, 2014

[6] http://www.billboard.com/biz/articles/news/record-labels/5944964/relativity-media-acquires-stake-in-downtown-records DATE ACCESSED: April 12th, 2014

[7] http://variety.com/2014/biz/news/relativity-offers-up-to-900-million-for-maker-studios-in-bid-to-outflank-disney-1201156736/ DATE ACCESSED: April 15th, 2014

[8] http://www.relativitymedia.com/RelativityTV.aspx DATE ACCESSED: April 15th, 2014

[9] http://www.realitytvworld.com/news/mtv-announces-premiere-for-third-season-of-catfish-tv-show-16155.php DATE ACCESSED: April 15th, 2014

[10] http://boxofficemojo.com/

DATE ACCESSED: April 20th, 2014

[11] http://boxofficemojo.com/movies/?id=oculus.htm DATE ACCESSED: April 20th, 2014

[12] http://boxofficemojo.com/movies/?id=threedaystokill.htm DATE ACCESSED: April 20th, 2014

[13] Personal Phone Interview with Creative Executive at Relativity Media Josh Reinhold DATE OF INTERVIEW: March 25th, 2014

Relativity Media

Posted on November 4, 2013 by Erin Morris

By Erin Morris

Courtesy of Relativity Media

RELATIVITY MEDIA
9242 Beverly Blvd. Suite 300
Beverly Hills, CA 90210
Telephone: 310.724.7700
Website: http://www.relativitymedia.com/

KEY EXECUTIVES

Ryan Kavanaugh, CEO and Founder [1]

[1]

Tucker Tooley, President [1]

[1]

Happy Walters, Co-Chief Operating Officer [1]

[1]

Gregory Shamo, Co-Chief Operating Officer [1]

[1]

HISTORY

Ryan Kavanaugh and Lynwood Spinks, former venture capitalists and business consultants, founded Relativity Media in 2004. The film studio originally began as a middleman agent, making deals with other studios and then arranging financial support with banks. However, in 2009, Relativity acquired Rogue Pictures from Universal, and since has been involved in developing, creating, and distributing films its own films. Over the last decade, the studio has produced, distributed or structured financing for roughly 200 films, earning over $20 billion worldwide and garnering a total of 73 Oscar® nominations for motion pictures such as The Social Network and The Fighter. [1]

FINANCIALS

Relativity Media is not a publically traded company, and as such, specific quarterly information is not available. However, box office and studio market share information is readily accessible.

Relativity ranks 9^th among film distributors for the year with a 2.3% market share as of November 20^th, 2013. The studio also finished 9^th in 2012, but with a 1.9% market share. However, with other studios gearing up for Oscar season and Relativity having just one upcoming release, both the market share and ranking might go down. [2] [3]

The studio has grossed $217,267,120 in 2013 thus far, with $104,312,782 of it earned by its four fall releases: The Family, Don Jon, Romeo and Juliet, and Free Birds. [2] [4] [5] [6] [7]

RECENT RELEASES

Don Jon

[5]

Longtime actor Joseph Gordon-Levitt made his writing and directorial debut with Don Jon, the story of a charming New Jersey man who struggles with finding true intimacy because of his porn addiction. Scarlett Johansson, Julianne Moore, and Tony Danza also starred in the critically acclaimed controversial film. [5]

Don Jon, which was originally produced by Voltage Pictures for $6 million, premiered at the 2013 Sundance Film Festival where Relativity acquired the rights for $4 million. [8]

The film began its theatrical run on September 27th in 2,400 theaters with a $9 million opening weekend. Don Jon went onto gross over $24 million. [5]

Upon first glance, the numbers look astounding for Relativity – a $24 million gross on a $6 million production budget. However, when Relativity acquired the rights to Don Jon at Sundance, the studio pledged to a $27 million marketing budget. [8]

Relativity distribution chief Kyle Davies still maintained that they were pleased with the film’s performance, citing the film’s strong reviews as a success and that the studio wants “to be in the Joseph Gordon-Levitt business.” [8]

Romeo and Juliet

[9]

Relativity also acquired the rights to Romeo and Juliet, little known Italian filmmaker Carlo Carlei’s 2013 adaptation of the Shakespeare classic. Oscar, Emmy, and Golden Globe winner Julian Fellowes, creator of BBC darling Downtown Abbey, wrote the screenplay. Hailee Steinfeld, who rose to fame in 2010 when she received an Oscar nomination at 14 years old for her performance in True Grit, and Douglas Booth portrayed the titular star crossed lovers. Damian Lewis of Homeland fame played Lord Capulet, Stellan Skarsgård acted as Prince of Verona, and Oscar nominee Paul Giamatti portrayed Friar Laurence. [6] [9] [10]

Oddly, given the star power attached to the project, Relativity gave Romeo and Juliet a limited release. It opened in just 461 theaters on October 11^th, 2013 and earned $520,116 during its opening weekend and a mere $1,143,238 to date. [6]

The film received mixed reviews from critics, who called the modern adaption – which kept the traditional Verona setting but not the Shakespearean language – muddled, dull, and dumbed-down. [11]

FUTURE RELEASES

Out of the Furnace

[12]

Relativity’s remaining release for year is Out of the Furnace, a drama starring Christian Bale that will be released December 6^th, 2013. The star-studded cast also includes the likes of Oscar nominees Casey Affleck, Woody Harrelson, Sam Shepard, Willem Dafoe, Oscar winner Forest Whitaker, and Zoe Saldana of Avatar and Star Trek fame. [12]

The film focuses on Bale who plays a blue-collar man that seeks justice when his younger brother – a war veteran that got involved in a dangerous crime ring – disappears and the police fail to search for him. [12]

Directed by the critically acclaimed writer and director of Crazy Heart Scott Cooper, the film has already gained Oscar buzz for Bale, who won the statue back in 2010 for The Fighter, and Affleck, who was nominated once in 2007 for The Assassination of Jesse James by the Coward Robert Ford. [13]

Given the film’s early December release date, falling between the big Thanksgiving and Christmas opening weekends, Out of the Furnace will not directly go up against any other major films and faces little competition at the box office.

A trailer for the film can be viewed here.

IN THE NEWS

From the Theater to the Classroom

[14]

Relativity didn’t appear to believe in Romeo and Juliet enough to advertise heavily or give it a wide release, but the studio did use the film to market their latest venture: the Relativity School.

Relativity will become the first major motion picture studio to invest in forming a school for filmmaking and performing arts. Pending the State of California’s approval, Relativity will begin accepting applications in March of 2014 and class will begin four months later. [14]

On October 4^th, 2013, Relativity previewed Romeo and Juliet at the New York’s All-American High School Film Festival to promote its college. The studio also offered the festival’s young filmmakers – and prospective students – a meet and greet with Relativity President Tucker Tooley. [15]

The school, located in Downtown Los Angeles, will offer degrees in Master of Fine Arts, Bachelor of Science, Bachelor of Fine Arts, and Associate of Fine Arts in fields such as Performing Arts, Entrepreneurship in Media, and Film Production. Relativity has called the school a place where “higher education meets Hollywood” due to industry insiders creating the curriculum and it being located on a working studio lot. [14]

From the Big Screen to the Small Screen

[17]

Relativity has branched out not only into education but also television. On October 6^th, 2013 it was announced that the National Geographic Channel will produce a scripted TV series based on the Relativity film Act of Valor. Act of Valor, a war film about an elite team of US Navy SEALs, garnered the studio over $80 million after its February 2012 release. [16] [17]

CEO Ryan Kavanaugh cited the 2010 Relativity-distributed Nev Shulman documentary Catfish – which later spawned a popular MTV reality series by the same name – as inspiration for the business venture. Production for the Act of Valor series will start in early 2014. It will be the first scripted show for both National Geographic and Relativity. [16]

[19]

Act of Valor isn’t the only Relativity movie that’s being given the TV treatment. It was announced on October 6^th that the Bradley Cooper flick Limitless will have a spin-off series as well. The star-studded thriller brought in over $160 million after it premiered in March 2011. Cooper will serve as an executive producer on the series. [18] [19]

SOURCES

[1] About Relativity Media – Company History and Executive Biographies and Images. RT 11/13/13

[2] Box Office Mojo Relativity Media Results for 2013. RT 11/15/13

[3] Box Office Mojo Relativity Media Results for 2012. RT 11/15/13

[4] The Family Box Office Results. RT 11/15/13

[5] Don Jon Box Office Results. RT 11/15/13

[6] Romeo and Juliet Box Office Results. RT 11/15/13

[7] Free Birds Box Office Results. RT 11/15/13

[8] Hollywood Reporter Article on Don Jon’s Production and Marketing Budgets. RT 11/15/20

[9] Relativity’s About Romeo and Juliet. RT 11/15/20

[10] IMDB for Julian Fellowes. RT 11/15/20

[11] Rotten Tomatoes Reviews of Romeo and Juliet. RT. 11/15/20

[12] Relativity’s About Out of the Furnace. RT. 11/18/20

[13] Article Oscar Buzz for Out of the Furnace. RT. 11/18/20

[14] About the Relativity School. RT. 11/18/20

[15] Article about the Romeo and Juliet screening at high school film festival. RT. 11/18/20

[16] Deadline Article on Act of Valor TV series. RT. 11/19/20

[17] Act of Valor Box Office Results. RT. 11/19/20

[18] Deadline Article on Limitless TV series. RT. 11/19/20

[19] Limitless Box Office Results. RT. 11/19/20

Relativity Media

Posted on October 30, 2013 by Trevor Bulger

By Trevor Bulger

[1] Courtesy of GeekForE.

Relativity Media engages in full-scale film and television production and distribution, music publishing, sports management and digital media. Relativity Media has produced, distributed, or financed over 200 films and generated more $22 billion in box office revenue worldwide. The company partners with and invests in other media-related companies, including a recent partnership with Major League Gaming (MLG). [2] Currently, their film Free Birds is in theaters.

Executives:

Ryan Kavanaugh Tucker Tooley Happy Walters Gregory Shamo Robbie Brenner
CEO President Co-COO Co-COO Pres., Production

Ryan Kavanaugh is both the founder and Chief Executive Officer of Relativity Media. He is a producer, and has been producer or executive producer of many of Relativity Media’s recent movies, including Out of the Furnace and The Family.

Tucker Tooley, as president of Relativity since 2007, oversees its daily operations, as well as marketing and distribution. He was also producer of We’re The Millers, released in summer 2013.

Happy Walters, since 2012, has served as Co-Chief Operating Officer for Relativity. He helps determine the direction that Relativity Media will go in future seasons and handles day-to-day operations.

Gregory Shamo oversees the corporate, business, and legal affairs of Relativity Media, as well as assisting the day-to-day operations of the company. He has helped lead several of the major deals that Relativity Media has made, including the distribution agreement they have made with Twentieth Century Fox.

Robbie Brenner, the President of Production, leads the production team in filmmaking. She has overseen a large number of the films produced by Relativity Media, and led the acquisition of Joseph Gordon-Levitt’s Don Jon. [3]

Recent Releases:

Don Jon Official Trailer
Don Jon, directed by and starring Joseph Gordon-Levitt, is a comedy about Jon, a rather stereotypical stud who can get a different girl every weekend, and Barbara, a girl raised on Disney looking to find her Prince Charming. It focuses around their attempt to find intimacy despite their differences and the fantasies of the culture of the time. [4]

Don Jon opened on 27 September, and made a domestic gross of over $24 million, on a production budget of only $6 million, reaching #5 in the weekend box office on its opening weekend. [5]

Free Birds Official Trailer
Free Birds, directed by Jimmy Hayward and excellently premiering in the month of November, is a buddy comedy about a pair of turkeys who want nothing to do with each other, but must team up in order to change history and remove turkeys from the holiday menu. [6]

Free Birds is currently in its fourth week, having opened on 1 November. It has already grossed over $42 million out of its $55 million budget, and has remained in the Top 5 weekend box office for all three weekends. [7]

Financial Information for Relativity Media is unavailable, as it is not a publicly traded company.

The Shift:

Relativity Media has largely focused on financial backing of projects created by other groups or studios, but that is changing. The company spent months exchanging one financial backer for a full consortium of investors, and with the closure of this shift, the company is ramping up production on a large variety of coming projects as it becomes a full-fledged studio capable of releasing 10 to 15 movies per year. [8]

Among the upcoming projects is the adaptation of the memoir Not Without Hope, which will be financed, produced, and distributed by Relativity Media. Dwayne Johnson is planned to star in the film, which is based on a story of four friends who were tragically stranded at sea, struggling to survive while hoping for help to come. [9]

Another upcoming project, to be released on 6 December, is Out of the Furnace, a gritty drama produced by Scott Cooper, about a blue collar man whose brother is pulled into a crime ring. When his brother disappears, he takes matters into his own hands to find justice for his brother. [10]

Partnership with Major League Gaming:

MLG and Relativity Media have partnered to begin producing original content about professional gamers. Though professional gaming is somewhat of a niche market, it is expanding, and quite a few people follow it closely, many saying that professional gamers deserve as much respect as professional athletes. They plan to produce content to better paint a picture of these players and the audiences to non-gamers, hoping that some of these gamers may even eventually become attached to brands in the same way that many athletes today are. It has been pointed out that both companies target similar demographic audiences, with most of their products targeting men much more than women. [2]

Sources:

[1] Geek for E: Relativity Media Logo Accessed on 19 Nov 2013

[2] All Things D: MLG Partners with Relativity Media Accessed on 19 Nov 2013

[3] Relativity Media: Executive Bios Accessed on 20 Nov 2013

[4] Relativity Media: Don Jon Accessed on 20 Nov 2013

[5] Box Office Mojo: Don Jon Accessed on 20 Nov 2013

[6] Relativity Media: Free Birds Accessed on 20 Nov 2013

[7] Box Office Mojo: Free Birds Accessed on 20 Nov 2013

[8] The Wrap: Robbie Brenner Interview Accessed on 20 Nov 2013

[9] Variety: Dwayne Johnson Accessed on 20 Nov 2013

[10] Relativity Media: Out of the Furnace Accessed on 20 Nov 2013

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