by Jason Tuckman
Contact Information: (2)
Address: 9242 Beverly Blvd., Suite 300, Beverly Hills, CA 90210
Phone Number: 310-724-7700
An Overview of Relativity Media:
Focusing on the content creation and distribution of television, film, sports, music, fashion, and digital, Relativity Media was founded in 2004 by CEO Ryan Kavanaugh. (3) Relativity Media seeks to integrate different aspects of its content throughout all of its mediums, providing the best entertainment for its customers. Relativity Media Studios, the largest division of the company, has produced over 200 films such as “Don Jon”, “Out of the Furnace“, “Movie 43“, and “The Pursuit of Happyness“. The company has made more than $17 billion in box office revenue and has earned 60 Oscar nominations. (4)
According to Ryan Kavanaugh, this year Relativity Media plans to make $1 billion in box office revenue, although the company is privately held and there is no official public documentation of revenue. (6) Kavanaugh believes in tight budgets that don’t necessarily need to be hits to make a profit. (7) This strategy is called the “Monte Carlo” approach, which is mainly used on Wall Street. This approach uses information about a possible movie and analyzes whether or not it will make a profit. Considering actors, budget, genre, and release time, Relativity Media is able to figure out which possible movies will be hits, and which ones will be flops. (8) Therefore, the company is able to use small budgets to make small profits, which add up over time to make Relativity Media successful. Currently, Relativity Media is privately held but is planning on going public in the next year once enough equity is raised. (9)
Relativity Media has released nine films this year, four of which are still in theaters. The films still in theaters are “The November Man”, “Beyond the Lights”, and “The Best of Me”. “Hector and the Search for Happiness”, an action comedy staring Simon Pegg, was released in select theaters during the month of September. (10)
“Hector and the Search for Happiness”
Directed by Peter Chelsom, “Hector and the Search for Happiness” tells the story of a psychiatrist who feels guilty that his patients aren’t getting happier, leading him on a quest to understand the true meaning of happiness. (12) The movie was only released to 183 theaters and made $938,954 in revenue. (13) It garnered negative reviews, receiving only 31% on Rotten Tomatoes.
“The November Man”
Directed by Roger Donaldson, and staring Pierce Brosnan, Luke Bracey, and Olga Kurylenko, “The November Man” is an action thriller about a retired spy who must come out of retirement for a personal mission. It is based off the novel “There are No Spies”, by Bill Granger. (15) So far, it has made $32 million dollars globally in box office revenue. It’s budget is disclosed, and came in sixth for its opening weekend in late August, way behind “Guardians of the Galaxy” and “Teenage Mutant Ninja Turtles”. (16) It received negative reviews, with only 34% on Rotten Tomatoes.
“The Best of Me”
Based off the Nicholas Sparks novel, “The Best of Me” is a drama/romance film that tells the story of two high school sweethearts that, after 20 years, are drawn back to their hometown after the death of a friend. They rekindle their high school love, but realize that there are problems after being apart for so long. The movie is directed by Michael Hoffman and stars Michelle Monaghan, James Marsden, and Luke Bracey. (18) Ranked fifth in its opening weekend, “The Best of Me” has made just under $33 million in global box office revenue, $25 million domestically. (19) It also received an underwhelming 10% on Rotten Tomatoes. In late October, B4U, a Bollywood Film and TV company invested $100 million in Relativity Media to make a version of “The Best of Me” for audiences in India. (20)
“Beyond the Lights”
Watch the trailer here. Courtesy of youtube.com
Relativity Media’s most recent film, “Beyond the Lights” opened on November 14, 2014. Directed by Gina Prince-Bythewood, and staring Gugu Mbatha-Raw, Nate Parker, and Minnie Driver, “Beyond the Lights” tells the story of a young popstar who falls in love with a cop who is striving to become a prominent politician. Fame tests their relationship as they struggle to find peace in the madness that surrounds their lives. (22) The film has made $6.2 million in box office revenue during its opening weekend, and currently has $12 million in total domestic revenue, with a reported budget of $7 million, and received 85% on Rotten Tomatoes. (23)
On August 12, 2014, Relativity Media hired Matt Alvarez as EVP of Production and President of Relativity Studio’s newly formed multicultural division. Alvarez produced hits such as “Ride Along”, the “Barbershop” franchise, and Relativity’s recent movie, “Beyond the Lights”. He will focus on growing the studio’s slate with more diverse filmmakers. (24)
On October 2nd, Relativity Media announced that One West Bank Group and Dune Capital Management is set to purchase Elliot Management’s stake in Relativity Media, along with Ryan Kavanaugh himself. The purchase is led by Ryan Kavanaugh, One West Bank Group and Dune Capital Management’s founder, Steven Mnuchin, along with some other unnamed private investors. (25) This investment shift may hint at secret preparations for Relativity’s IPO release in the next year. Kavanaugh will still be the largest individual shareholder of the company and no specific financials were released. (26) Steven Mnucin is no stranger to Hollywood. He is known for helping to finance “Gravity” and “Avatar”.
On November 4th, Relativity acquired the rights to distribute “Lazarus”, a horror film, in the U.S. This movie comes from Jason Blum’s production company, Blumhouse, and is set to be released on February 20th, 2015. The movie stars Mark Duplass, Olivia Wilde, Evan Peters, and Donald Glover. Blumhouse is known for box office hits such as the “Paranormal Activity” franchise as well as recent success, “Ouija”. “Lazarus” is about a group of medical students who discover a way to bring dead patients back to life. (28)
“Not Without Hope”
Based on the best selling memoir by Nick Schuyler, “Not Without Hope” tells the true story of four NFL players who go on a fishing trip in the Gulf of Mexico that turns deadly when the ship capsizes, forcing the friends to cling to the the capsized boat while a storm rages around them. (30) This gruesome tale of friendship will star Dwayne Johnson and has recently begun script adaptation by Nicholas Mariani. (31)
Directed by Lee Daniels, this movie will tell the story of Latoya Ammons and her family, whom have been possessed by demonic spirits for the past two years. Turn Left Productions, with owners Jackson Nguyen and Todd Crites will finance, produce, and distribute the film along with Relativity Media and producer Bruce Cohen. (33) This will be an interesting change for Lee Daniels, known for “The Butler”, who is now taking a turn at making a thriller.
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(2) Relativity Media Contact Information From 2014. Retrieved 30 November 2014.
(3) Founded From 2014. Retrieved 30 November 2014.
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