By: Kaitlyn Vincent and Cairo Spencer

Cumulus Logo


Cumulus was co-founded in 1997 by brothers Lew and John Dickey in Atlanta, Georgia. The company broadcasts local programming as well as sports, syndicated media, entertainment brands and much more. The company has 447 owned-and-operated stations in 90 different US markets. The two platforms of Cumulus includes Cumulus Radio and Westwood One which contribute to massive reach of 245 million listeners per week. [1] 

Similarly, Cumulus is known for the station NASH, which launched in 2013 and is the Nation’s leading provider of country music. In addition to the NASH radio sector, NASH has a country weekly magazine, television, live events and their own record label. Cumulus is now the second largest radio company behind iHeartMedia. [2] [13]

Key Executives 


Mary G. Berner – President and Chief Executive Officer


John Abbot – Executive Vice President, Treasurer and Chief Financial Officer


Richard S. Denning – Senior VP, Secretary & General Counselor


Cumulus Radio and Westwood One are both syndicated services of Cumulus Media. In 2013, Cumulus acquired Westwood One which focuses on selling syndicated advertisements. Together they have become the exclusive radio broadcast partner to some of the biggest brands in news, entertainment, sports and talk. This includes major sports such as NFL, the NCAA and the Olympics, major events such as the Academy of Country Music Awards, the American Music Awards, the Billboard Music Awards, and even the Grammys. Cumulus has risen to become the nation’s leading provider of country music and lifestyle entertainment through its renowned NASH brand; named for the country music center that is the Nashville, Tennessee brand. NASH caters to country music fans nationwide through the use of radio programming, exclusive digital content, and live events. Cumulus Radio serves a demographically-diverse group across its 90 US markets. [1] 

Cumulus and Westwood One Stations


Cumulus hired Mary Berner, a former CEO of Reader’s Digest Executive, as the new Chief Executive Officer to try and turnaround the company in 2015. Before Mary stepped in, Cumulus’ stocks were dropping tremendously. One of Cumulus’ major shareholders, Crestview Partners, pushed out the founder Lew Dickey as the CEO and replaced him with Mary Berner. Before the turnover, the shares had dropped 80% of their value whereas after the turnover the shares dropped 39% after a couple of months. [8] [13]

In the coming months Mary is striving towards a “multi-year exercise” starting with fixing the operational basics. Secondly, she’ll be working on retaining the employees and improving satisfaction within the company due to a 50% turnover rate in 18 months in the company of 6,000 people. Her final area of concern is the rating decline for the company. [5] 

“This company has lost more than a dollar of revenue for every dollar of expense reduction over the past four years,” she said. “So I’m focused on intelligently managing the cost structure.” – Mary Berner [7] 

Although Cumulus’ headquarters is in Atlanta, Mary Berner is stationed within New York City, within the large market in which its syndicated service Westwood One caters to. According to Mary, there are four challenging feats she is facing with Cumulus which includes inescapable clean-up items from prior years, non-existent investment in systems, annual cost escalation due to the dynamic industry, and major capital investments. [5]


The New Cumulus CEO, Mary Berner


Cumulus had a low third quarter with a $286.1 million in the quarter. This was down from the $289.4 million in 2015. The low numbers are due to CEO Mary Berner’s adjustment period, the falling rating decline, and the lack of company structure. Recently however, Cumulus is heading into the fourth quarter with a positive stride with a 35.58% increase over the past 5 days. The price target for the company is currently at $5.00. Consequently, the Wall Street analysts recommend a hold recommendation for investors. [5] [8]


Cumulus Media Equity Stub 2016

Cumulus is consumed in $2.5 billion in debt ever since the former CEO, Dickey Berner bought up several stations and lost Citadel back in 2010. However, a spokesperson disclosed that enough generated operational cash and asset sales will prevent Cumulus from becoming bankrupt and expects to gain $200 million at the end of 2017 from real estate sales. Furthermore, “We have no plans to file for bankruptcy and the next maturity for debt is not for three more years until May of 2019, so we have significant runway to begin to stabilize and ultimately grow the business,” the Cumulus spokesman said. [16]

In terms of trends, as of November 28, the 14-day ADX for Cumulus Media is at 39.28 which indicates a strong trend for investors. However, this number reflects the trend strength but not the direction of the trend. In another technical reading, Cumulus presently has a 14-day Commodity Channel Index of 31.93 which reflects the company’s normal oscillation since the reading is between -100 to +100. This represents how the Cumulus commodities are in a normal range between the overbought and oversold territory. These technical readings further reflect the positive direction for Cumulus entering into the fourth quarter. [6] [7] [12]

Recent Antitrust Lawsuit

Last April, Cumulus was sued for an antitrust suit by Talk Radio Network Enterprises LLC and three other Radio networks for allegedly conspiring with Westwood One, Cumulus’ advertising package bundler. This suit was filed in Oregon due to a group of radio producers claiming that Westwood One and Cumulus were trying to monopolize a national radio that solely benefits the Cumulus station while undermining independent programmers. By conspiring to monopolize, Cumulus Media and Westwood are violating the Sherman Antitrust Act. In addition, these companies are already thwarted due to Cumulus Media controlling 90% of the national syndicated ad bundling market. [9]

In a complex system of advertising bundling, the companies buying advertisements expect a certain amount of trust from Westwood One. These companies have been experiencing a lack of transparency of payment from Westwood. Similarly, Westwood has been accused of paying the companies lower than the deserved amount. However, this month the Oregon judges decided to gut the claim by rejecting half of the allegations based on prejudice. According to an attorney for the group of Radio Networks, they have no intent of stopping the suit. [10]

The Issue

While, Mary is working to solve the company’s problems, the main issue with the company is the large amount of debt it holds. This monetary debt is due to the former purchase of Citadel, a Nevada-based broadcasting holding company and the general decline in Radio revenue due to the amount of music streaming services online. Michael Harrison, a former radio station owner and publisher of RadioInfo agrees: 

“Cumulus is suffering from the tail end effects of the era of consolidation… The biggest problem in the industry, he said, is “smothering debt,” – Michael Harrison [7]


The biggest question for Cumulus is how to combat the growing online streaming music services and the consolidation of radio amidst their staggering debt and turnover struggles. Cumulus must continue to cut spending and manage to find a solution that will boost revenue through services that can compete as opposed to services that tail behind the forefront of the changing world of radio. In terms of debt handling, the company has until May of 2019 to pay it off which should hopefully be enough time for Berner to stabilize the company.

Works Cited

[1] Cumulus Website. Retrieved: November 28, 2016.

[2] Jackson, Hazel. “Market Rating: Are Analysts Bullish Cumulus Media Inc (NASDAQ:CMLS) After Last Week?” Money Making Articles Hot Stuff. Retrieved: November 21, 2016.

[3] NASH Website. Retrieved: November 28, 2016.

[4] Cumulus Key Executives. Retrieved: November 28, 2016.

[5] “Big Challenges Remain For Radio’s Number Two.” Radio Ink. Streamline Publishing, Inc. Retrieved: November 28, 2016.

[6] Ho, Rodney. “Cumulus Media Drowning in Debt, Stock Slides.” Radio and TV Talk. Cox Media Group. Retrieved: November 29, 2016. 

[7] Grantham, Russell. “Cumulus Media Hit by Debt, Radio Industry Troubles.” Cumulus Media Hit by Debt, Radio Industry Troubles. Cox Media Group. Retrieved: November 29, 2016.

[8] Karp, Hannah. “Cumulus CEO Aims to Revive Radio Broadcaster.” The Wall Street Journal. Dow Jones & Company. Retrieved: November 29, 2016. 

[9] Sege, Adam. “Cumulus Hit With Antitrust Suit Over Advertising Payouts.” Law360. Portfolio Media, Inc. Retrieved: November 29, 2016. 

[10] Koenig, Bryan. “Cumulus Media Gets Advertising Antitrust Suit Gutted.” Law360. Portfolio Media Inc. Retrieved: November 29, 2016. 

[11] Oliveira, Michael Wiggins De. “Cumulus Media: A Highly Speculative Equity Stub.” Seeking Alpha. Retrieved: November 30, 2016.

[12] Weakley, Vanessa. “Looking at the Gauges on Cumulus Media Inc. (CMLS).” Microcap. Retrieved: November 30, 2016.

[13] Atkinson, Claire. “Cumulus Media’s New CEO Can’t Stop Company Slide.” NYPost. Retrieved: November 30, 2016.

[14] “Struggling Cumulus Media Loses its CFO” American City Business Journal. Retrieved: November 30, 2016.

[15] “Organizational Leadership Changes at Cumulus Media” MusicRow. Retrieved: November 30, 2016.

[16] Grantham, Russell. “Radio Giant Cumulus Tumbles After Flying High”Cox Media Group. Retrieved: November 29, 2016.


Screen Shot 2015-11-29 at 9.18.34 PM

Disney|ABC Logo -Source:

Headquarters (8)

500 South Buena Vista Street Burbank, CA 91521-4581

Executives (8)

Ben Sherwood; Co-Chair, Disney Media Networks President, Disney|ABC Television Group Photo from

Ben Sherwood; Co-Chair, Disney Media Networks President, Disney|ABC Television Group


Robert Iger- Chairman and CEO of Walt Disney source:












Walt Disney – Founder of Walt Disney Company source:

In 1923, Walt Disney and his brother, Roy founded the Walt Disney Company. The company is divided into corporate divisions: Parks and Resorts, Studio Entertainment, Disney Consumer Products, Disney Interactive, and Media Networks. Today, Disney is one  of the largest companies in the world providing entertainment for children, adults, and families.


The Walt Disney Company Logo Source:

In 1996, Disney merged with Capital Cities/ABC and created the Disney|ABC Media Network division. It is comprised of 8 owned and operated stations, over 240 national affiliates, 20 cable channels, and equity shares with digital over the top platforms (1).


Disney Inc. is traded on the New York Stock Exchange Company. Their shares have been high for the past three months with their most recent share price at $114.05 (2). Their average earnings per share at the end of the 2015 fiscal year was $4.90 (4) .

DIS Stock Prices from September 1, 2015 to December 1, 2015. Picture from Market Watch.

DIS Stock Prices from September 1, 2015 to December 1, 2015.
Source:  Market Watch.

Disney’s Media Network’s total revenue, year-end, was $23.264 billion and the total income was $7.793 billion (1).






The American Broadcast Company (ABC) is a branch of Disney Media Networks and was founded in 1943 (3). The Disney|ABC Television group is comprised of several businesses including ABC Entertainment Group (ABC Entertainment and ABC Studios), ABC Television Network, ABC News, ABC Family, ABC Owned Television Stations Groups, Disney|ABC Digital Media, and Disney|ABC Domestic Television (a network that airs syndicated programming) (1).


ABC logo. -Source

ABC’s Primetime Fall season has been doing relatively well with high ratings (5). They have primetime programming Sunday to Friday nights and on Saturday, they air football.

ABC 2015 schedule Photo from

ABC 2015 schedule- Source:

ABC has ten new shows for the 2015-2016 year. Five of the ten shows including Quantico, Blood & Oil, Wicked City, Dr. Ken, and The Muppets have already been premiered. Returning shows include Modern Family, Scandal, Nashville, Shark Tank, Fresh Off The BoatAgents of S.H.I.E.L.D., Once Upon a Time, Jimmy Kimmel Live, and more.

While new shows Quantico, Dr. Ken, and The Muppets are doing quite well and are expected to be renewed for another season (6), Blood & Oil is not doing as well and very close to being canceled and Wicked City’s ratings plummeted quickly at a record low of 1.7 million viewers in their third week, and after their third episode, it was the first show of the season to be canceled.(12).

ABC’s 10:00 pm shows Monday through Wednesday are all doing poorly (9). Castle and Nashville are shows with poor ratings and are said to be in their last seasons are both in the 10:00 pm spot and Wicked City was in that spot as well (10).

Thursday Nights primetime 8:00-10:00 pm continue to have high ratings. Thursday is “Thank God It’s Thursday Shonda Night” with popular ShondaLand shows, Greys Anatomy, Scandal, and How To Get Away With Murder. ShonaLand’s fall season is doing very well with a large following and excitement around the three shows (5).

ABC’s total revenue for the 2015 fiscal year was $6.683 billion coming from renewal of affiliate deals and advertising sales. ABC’s primetime are top spots for ad sales due to their high ratings, especially on Thursdays 8:00-10:00 pm (10). Monday through Wednesday 10:00 pm spots are not as popular, but they still sell enough ad spots (3). ABC is earning more advertising revenue during the holiday season with specials and family favorites (14).


Disney’s Media Network owns and operates 7 cable networks and has shares in 13. Owning 100% of both Disney Channels and ABC Family, 80% share in ESPN, and 50% in A&E, Disney|ABC runs 20 networks with 1,832 million subscribers total. In the 2015 fiscal year end, Disney|ABC’s cable networks had $16.581 billion in revenues from subscribers and ad sales (1).


ABC Family logo Source:

ABC Family recently released their winter premiere dates and have begun creating buzz around the return of popular shows Pretty Little Liars, The Fosters, Baby Daddy, Young & Hungry, along with the series premiere of Shadowhunters and Recovery Road. For the month of December, ABC Family filled their schedule with holiday programming, specials and movies (11).


Screen Shot 2015-12-02 at 5.42.05 PM

Disney Channel Logos Source:

Disney Channels include The Disney Channel, Disney Junior, programming for infants and toddlers, DisneyXD, Hungama, in India, and Radio Disney. have kid-friendly programming 24/7 with holiday programming in the month of December with holiday episodes, specials, and family movies (15).

DISNEY|ABC owns 80% of ESPN, a cable network with 7 channels and over 540 million subscribers (1). ESPN is one of the top networks for sports programming available through television, over the top streaming services, and radio broadcasts (16). ESPN has high ratings and does bring in ad revenue (19).


ESPN logo Source:

While ESPN provides Disney with 50% of their profit, over the past two years, ESPN has lost 7 million subscribers, which will effect the company (17). As such, ESPN has spent more money on operating and program expenses with hopes to bring in more subscribers and make the experience better for their current customers (18).



Disney|ABC will continue to work on gaining more cable subscribers through advertisements and programming (18). ABC is promoting their new shows for the winter season premiering in January including The Bachelor, The Catch, The Family, and Of Kings and Profits. Disney Channel recently became available in Canada and will continue to spread into other countries (20). In addition, they are working on future projects for ABC, including a Marvel comedy, Damage Control. Disney predicts their Media Network revenue to grow from their creative original content. (1)

Hopefully ABC will produce a successful show for the 10:00 pm spot and their cable networks gain more subscribers.


(1) Disney Annual Report. Retrieved December 2, 2015.

(2) Disney Stock Information. Retrieved December 2, 2015.

(3) Media Networks. Retrieved December 2, 2015

(4)  Walt Disney Co. Retrieved December 2, 2015.

(5) ABC Renew/Cancel standings, week 10: ‘Quantico’ remains safe for now. Retrieved December 2, 2015.

(6) ABC Renew/Cancel standings, week 10: ‘Quantico’ remains safe for now. Retrieved December 2, 2015.

(7) No TV Shows Canceled? Retrieved December 2, 2015. ttp://

(8) Company Overview. Retreived December 2, 2015.

(9) Wicked City Cancellation. Retrieved December 2, 2015.

(10) Fox, ABC Dramas Boast Biggest Lifts in C7 as Extended Commercial Ratings Favor the Strong. Retrieved December 2, 2015.

(11) ABC Family. Retrieved December 2, 2015.

(12) ABC’s ‘Wicked City’ Ratings Are Historically Bad — How Low Can They Go? Retrieved December 2, 2015.

(13) ABC Renewals. Retrieved December 2, 2015.

(14) Weekly Ratings. Retrieved December 2, 2015.

(15) What’s On Disney Channel? Retrieved December 2, 2015.

(16) ESPN. Retrieved December 2, 2015.

(17) ESPN Subscribers Fall. Retrieved December 2, 2015.

(18) Disney Feels Pain of Lost Subscribers. Retrieved December 2 2015.

(19) Disney Posts Strong Ad Revenue. Retrieved December 2, 2015.

(20) Disney Channel in Canada. Retrieved December 2, 2015.


Clear Channel

by Lucy Bartozzi

Clear Channel Logo

200 E. Basse Road San Antonio, TX 78209

(210) 822 – 2828

About Clear Channel

Clear Channel Communications is a global media and entertainment company specializing in radio broadcasting and outdoor advertising.  The company was founded in 1972 in San Antonio, TX with the purchase of a single FM radio station [1].  Currently, Clear Channel is privately owned by Bain Capital and Thomas H. Lee Partners [2].  Clear Channel operates as CC Media Holdings and consists of two main businesses: Clear Channel Outdoor Holdings and Clear Channel Media and Entertainment [1].

Clear Channel Media and Entertainment

Clear Channel Media and Entertainment (CCME) owns and operates 840 broadcast radio stations, reaching nearly 243 million monthly listeners.  CCME services 150 U.S. markets, as well as 140 radio stations in Australia and New Zealand.  This gives Clear Channel the largest reach of any radio or television outlet in the United States [3].  Operations of CCME include radio broadcasting, online and mobile services and products, program syndication, entertainment, traffic data distribution, and music research services [2].  CCME’s content is distributed on a variety of platforms including AM/FM stations, satellite radio, the Internet, in-vehicle navigation systems, iHeartRadio, and mobile devices.  Properties of CCME include Premiere Networks, a national radio network with 90 radio programs in syndication, Katz Media Group, the leading media representation company in the United States, and Total Traffic Network, a service that delivers real-time local traffic flow and information to over 3,000 radio and 200 television affiliates [4].



iHeartRadio, launched in 2008 by Clear Channel, gives users access to over 1,500 live radio stations across the country and the ability to create custom stations.  This service is available online and as a mobile application for smartphones and tablets, as well as in-vehicle systems and some gaming consoles.  Users are able to stream a wide variety of content, including pop, country, talk, sports, and college radio.  In just 13 months, iHeartRadio reached a milestone of 20 million registered users [5].

Key Executives [6]

Bob Pittman, Chief Executive Officer

Tom Casey, Chief Financial Officer and Executive Vice President


Robert H. Walls Jr., Executive Vice President and General Counsel

John Hogan

John Hogan, Chairman and CEO of Media and Entertainment

Financials [2]

  • Clear Channel estimates that nearly half of their revenue is derived from CCME, with the primary source of this revenue being the sale of commercials on their radio stations
  • Clear Channel’s total revenue for 2012 equaled $6,246,884
  • CCME’s total revenue for 2012 equaled $3,084,780, a $98 million increase from 2011
  • In 2012, CCME saw an increase in digital revenue, event sponsorship revenue, and traffic business revenue; however, direct expenses and SG&A expenses increased as well

New Developments at Clear Channel

On March 6, 2013 Clear Channel and eOne, the fastest-growing independent music company in the U.S., announced an agreement to share revenue from digital and terrestrial radio.  Since its inception, eOne Music has charted more than 100 albums on Billboard’s Independent Chart.  Clear Channel has recently entered into similar agreements with Big Machine Label Group, Glassnote Entertainment Group, DashGo, rpm Entertainment, Robbins Entertainment, and Naxos [7].

On March 11, 2013 Clear Channel introduced a new feature for their iHeartRadio service which will enable users to to add short local news, weather, and traffic updates into their custom station when listening online.  Clear Channel hopes that these “Add-Ins” will provide users with a custom experience they can’t find anywhere else.  Users will be able to receive localized information based on their current location or choose to receive updates from different markets across the country.  Add-Ins will soon be available on the iPhone, Android, and other platforms [8].

On March 13, 2013 Clear Channel launched its second broadcast Electronic Dance Music (EDM) station, Evolution 93.5 Miami.  The new format will feature non-stop dance music from artists such as Skrillex, David Guetta, Calvin Harris, and more.  On March 25, the station began airing a two-hour long daily show titled “All Gone Pete Tong” featuring Pete Tong’s Essential New Tune of the Week and the hottest track from the global Top 100 chart on  The show broadcasts Monday through Friday from 7 – 9 p.m. EST and additionally features Tong’s mixes, on-air interviews, and guest-hosted radio shows.       EDM fans across the country can listen to Evolution as well on iHeartRadio [9].

On March 28, 2013 Clear Channel announced the return of their iHeartRadio Music Festival, as well as the continuation of their partnership with Macy’s.  For its third year, the event will be held at the MGM Grand in Las Vegas on September 20 and 21, 2013.  Macy’s iHeartRadio Rising Star campaign will return as well, spotlighting America’s emerging musicians and giving one lucky artist or band the opportunity to perform at the iHeartRadio Music Festival.  Clear Channel listeners, iHeartRadio fans, and Macy’s shoppers will have the opportunity to vote for their favorite performer online until May 12.  Bon Jovi, Jason Aldean, Lil Wayne, Swedish House Mafia, Taylor Swift, Linkin Park, and Aerosmith are just a few of the names that have previously performed at the festival [10].

On April 1, 2013 Clear Channel Media and Entertainment announced a partnership with Big Machine Records to launch The Band Perry’s sophomore album, PIONEER.  Following the release of the album on April 2, Clear Channel will launch a two-week on-air and online Artist Integration Program to introduce the new music to fans and listeners.  On April 3, The Band Perry will perform for iHeartRadio Live at the iHeartRadio Theater.  The goal of this campaign is to raise audience awareness by featuring custom content and spots on a multitude of Clear Channel’s different platforms [11].













Ion Media Networks

by Bailey Normann

Picture courtesy of Ion Media Networks [5]

601 Clearwater Park Rd.
West Palm Beach, FL, 33401 United States
(561) 659-4122


Originally founded as Paxson Communications in 1991, ION Media Networks was officially established in 2006 and has since made great lengths in all of its key areas including: general entertainment television, special interest television, and mobile television. ION is a leading American television provider and brings their content to nearly 260 million Americans. They deliver their entertainment “through innovation, offering quality content, new formats and innovative packages that are affordable and accessible to all consumers” [5]. At its helm is CEO and Chairman Brandon Burgess along with Chris Addeo in Marketing, Douglas Holloway in Distribution, and Jeff Quinn in Finance. Under the ION Media Networks Inc. flagship is ION Television, Qubo, and ION Life.

Photo Courtesy of Ion Media Networks [1]

Photo Courtesy of Ion Media Networks [5]



Under the networks’ “Positively Entertaining” brand, ION Television offers an array of blockbuster movie titles, hit shows in syndication, and more recently, a jump into original content. The network reaches more than 1oo million US Homes and boasts it is “the only entertainment network with double-digit growth” [11]. It is available through all major distribution companies and is one of the fastest growing networks in America.

Qubo, ION’s “Good Fun” children’s network provides a safe space for childhood and adult viewing. It functions to provide content for preschoolers to tweens and tries to promote good role models and values in order to create more constructive members of society. It has also received numerous awards for its healthy programming and fight against childhood obesity. It has been recognized as the “Gold Standard” in kid’s television by the FCC and was also voted as “one of the more trustworthy sources for children’s programming” by the U.S. Government Accountability Office [12].

ION’s final special interest television venture is ION Life, a lifestyle channel that is

Photo courtesy of Ion Media Networks

committed to offering programming that promotes healthy and active individuals. Its programs focus on such topics as relationships, inspirational stories, adventure, and home design. It is available 24/7 and is distributed over-the-air and through cable and satellite providers.


In May of 2009, ION Media Networks hit a serious road block.  Under the deal of a restructuring agreement with a group of debt holders whom promised they would make its debt into equity, the network filed for Chapter 11 bankruptcy. With more than a billion dollars in liabilities and ten million in assets, ION rebuilt with a 150 million dollar funding commitment. However, by October of 2010, ION had resurrected from the ashes of bankruptcy. “Per Nielsen ratings data, ION Television averaged 1.12 million viewers in the third quarter of 2010, an improvement of 94 percent versus the year-ago period” [1]. This spur in growth is most attributed to the networks’ acquisition of shows such as Criminal Minds and Without a Trace and “from October 2009 through September 2010, ION has

Douglas Holloway – President of Multichannel Distribution
Photo courtesy of S.I. Newhouse School of Public Communications [15]

grown its overall sales prime deliveries 72 percent to 1.01 million viewers, while improving 74 percent among adults 25-54 (450,000), and nearly doubling its delivery of viewers 18-49 (392,000 versus 205,000 in the year-ago period)“ [1]. Although ION is a private company and therefore does not publish their financial reports to the public, in a talk earlier this month, ION’s President of Multichannel Distribution confirmed that the company is continuing on its up-hill climb.

In the News

ION is also a leader in developing the future of mobile television and “co-founded the industry initiative to develop Mobile DTV technology in record time” [5]. This initiative, the Mobile Content Venture, or MVC for short, was also headed by NBCUniversal and Fox. In order to “mobolize” this project, these broadcasters plan to use the Dyle mobile TV service. Dyle mobile TV is working to turn Android and iOS devices into portable televisions and will allow customers to view local broadcast channels such as ABC, CBS, FOX, NBC, Quobo, Telemundo, and Univision. However, this program is not yet covered in all markets. In a presentation this month at Syracuse University’s S.I. Newhouse School of Public Communications, ION’s President of Multichannel Distribution, Douglas Holloway, expressed qualms about Dyle’s business model, which at the moment will be entirely based on advertising. Holloway also expressed his concerns about his company’s failure to move at a fast enough rate with the expanding mobile TV platform. He said that creating their own distributable platforms are at the moment nearly impossible. This is mainly due to the fact that ION television is entirely syndication based.

Continuing to strengthen its syndicated content, ION Television announced its acquisition of “Law & Order: Criminal Intent,” in early August of 2012.  This off-networking licensing agreement has given the network the rights to all 10 seasons including all 195 episodes [7]. Similarly, in the same month, ION also acquired the off-net rights to all six seasons of the CBS procedural drama “Numb3rs,” which fits in perfectly with the networks’ crime drama line up [14].

In late September, ION Television announced what would be their most successful programming of the fall season. On October 3rd, the network premiered the first match of the new WWE Main Event series. The new show was promoted with several promo ads, “featuring the WWE Superstars and Divas of Monday Night Raw and Friday Night Smackdown” [9]. The series will premiere live events that are filmed across the country, including an international matchup in Europe. Since its debut, WWE Main Event has been a serious contender in television ratings. Up against a presidential debate on its premiere night, this program, according to Nielson, “garnered the highest male audience in the last year with the most Men 18-49 (422,000), Men 25-54 (444,000), and Men 2+ (876,000)” and was also the #4 program on television among Men 18-49. [9]. This beat not only the male audience watching the presidential debate, but it also beat out ESPN and ESPN2 on the last MLB regular season game. CEO Brandon Burgess describes, “’Fans of the WWE are passionate and seem to have a knack for finding their favorite Superstars wherever they live. Needless to say, we are particularly pleased that WWE has found a new home on ION Television, and we congratulate our new partner in the success of the premiere’” [9]. Vince McMahon , CEO and Chairman of WWE, responded, “’We expect our fans will make WWE Main Event the number one show on the network as they have done for WWE programs with all of our other TV partners’”[9].

On October 9, it was announced that ION had created a new and much longer-term partnership with DIRECTV, a leader in digital entertainment service providers. This has extended ION Television’s contract with the provider for many years to come. Also, for the first time, the network will be offered in high-definition on DIRECTV and will also be available nationwide, from East Coast to West Coast.

Another piece of programming proving to be a serious asset for the network this fall is its “nail-biting cop drama,” Flashpoint. Back in late January of 2011, ION Television made a deal with CBS Television for the “rights to all existing episodes and future production of the popular police drama”[10].  In this deal, they were given the rights to produce the fifth season of the drama and all subsequent seasons that may occur, which celebrates the networks’ first experience in creating its own original content. On October 16 of this year, the fifth (and final) season of the original crime drama premiered on the ION Television network. The season will include thirteen, one-hour episodes produced by Pink Sky Entertainment and Avamar Entertainment in association with CTV and ION Television. According to a Canadian television website, the show is “averaging 1.7 million viewers, up 13% from last fall’s season average” [13].

Works Cited

[1] Crupi, A. (n.d.). ION Resurrects Ratings After Bankruptcy Scare | Adweek. Adweek        – Breaking News in Advertising, Media and Technology

[2] Hoover’s | A D&B Company. (n.d.). Hoovers | Company Information | Industry             Information | Lists.

[3] Ion Media Files Bankruptcy With Deal to Swap Debt for Equity – Bloomberg.             (n.d.). Bloomberg – Business, Financial & Economic News, Stock Quotes.    

[4] ION Life | Home. (n.d.). ION Life | Home.

[5] ION Media Networks | Home. (n.d.). ION Media Networks | Home

[6] ION Media Networks | Press Releases. (n.d.). ION Media Networks | Home.

[7] Cable, L. R., & AM, 8. 1. (n.d.). ION Acquires Rights to ‘Law & Order: Criminal Intent’ – 2012-08-08 14:49:37 | Broadcasting & Cable. Cable Television News, Broadcast, Syndication, Programming & Local TV | Broadcasting & Cable.

[8] ION Media Networks | Press Releases. (n.d.). ION Media Networks | Home.   

[9] ION Television’s ‘WWE Main Event’ Debuts With Network’s Highest Male Ratings in a Year – Ratings | TVbytheNumbers. (n.d.). TV Ratings, TV Nielsen Ratings, Television Show Ratings | TVbytheNumbers.com

[10] ION Television Acquires Popular Police Drama “Flashpoint” from CBS             Television Distribution | Business Wire. (n.d.). Press Release Distribution, Financial Disclosure, Online Newsrooms, PR, Public Relations, Investor Relations, EDGAR filing, XBRL, Breaking News, Business News, Financial News | Business Wire.

[11] ION Television | Positively Entertaining. (n.d.). ION Television | Positively                         Entertaining.

[12] Qubo | TV Programming for Kids. (n.d.). Qubo | TV Programming for Kids.        

[13] Ratings: Flashpoint up 13% from last fall | TV, eh?. (n.d.). TV, eh? | What’s up in          Canadian television.

[14] Cable, L. R., & AM, 8. 9. (n.d.). ION Acquires ‘Numb3rs’ – 2012-08-07 13:30:15 | Broadcasting & Cable. Cable Television News, Broadcast, Syndication, Programming & Local TV | Broadcasting & Cable