The New American Reality | Principles & Practices

The Univision / Telefutura Television Group, Inc. operates as a subsidary of Univision Communications, Inc as of 1992. Based out of Los Angeles, California, Univision / Telefutura Television Group, Inc. owns and operates a network of English and Spanish-language television stations (full-power and low-power) in the United States and Puerto Rico. It owns and operates 19 full-power and seven low-power stations that assist the distribution of the Univision Network in multiple areas. These stations are considered to be the number one Spanish-language stations in most markets and continue to outdeliver some English-language stations. Continue to learn the history of Univision Television Group, Inc. [6] [7]

January 2012:

Kicking off in January, DISH Network became the first distributor to launch a number of of Univision’s television networks. The combination of the nations third largest pay-TV provider (DISH Network) and America’s leading company serving the Hispanic demographic (Univision) has led to a multi-year, multi-platform agreement that will begin in the first half of 2012. This will give DISH Network subscribers, specifically Latinos, a chance to obtain a selection of Spanish-language networks and programs from their own homes. DISH subscribers will be provided with Univision Deportes, Univision Tlnovelas, Univision Noticias and Univision Deportes Dos. [8] [9] [10]

In relation to distribution, Univision has highly popular cable television shows and continues to create an assortment of series to relate to the viewer. For example, “The Biggest Loser” is one of America’s most watched reality shows and Univision will be bringing a similar series to its weekly airing during primetime: “Dale Con Ganas.” A reality show, relatively similar to that of “The Biggest Loser,” its host will be Alfonso ‘Poncho’ de Anda, who is also a co-host of “Despierta America” (Wake-Up America). Four Hispanic trainers, Maria Simon, Mercalo Crudele, Oscar Luna and Luis Alberto Aracena will work to train four Hispanic families over the course of three months. These contestants will fight to lose the most weight in order to receive a whopping $100,000 in prize money and a feeling of satisfaction in themselves and each other. Premiere date is Wednesday, January 11 at 10 PM ET/PT (9 p.m. CT)[11][12]

Another show that premiered on January 30 at 8 P.M. ET/PT (7P.M. Central) is “El Talismán,” a new type of drama between a cynical, yet loving father who loses everything in a poker game. His daughter, Camila falls in love with a man, Pedro. Secrecy, lies and manipulation drives this television show, enabling Camila’s father to destroy their relationship. The deceit and manipulation keep the audience wanting more, keeping them interested while Camila and Pedro search for the “talisman.” [13] In fact, “El Talismán” delivered the highest produced novela premiere. Over 5 million viewers tuned in to watch this premiere on Monday, January 30^th. [14] During this premiere time, Univision was ranked as the No. 2 broadcast network, beating a number of well-known networks (ABC, CBS, NBC, and CW). [15] This show continues to show high ratings weekly according to TVbytheNumbers, Network TV’s Press Releases. [16] [17]

A new cooking show, “Delicioso,” will debut on February 4^th at 1:00 P.M. ET/PT (12 P.M. Central). [18] Celebrity chef, Ingrid Hoffmann will be the main host during this one-hour show that will run on the Univision Network. She will teach and instruct viewers how to create and prepare delicious, easy cooked meals for families and friends. The show will also feature special guests and offer healthy lifestyle commentary and cooking recommendations. [19] Hoffmann commented that her “style of cooking is that of simple and delicious recipes that don’t require elaborate techniques and hours of slaving in the kitchen,” which will be appealing to most viewers due to simplicity. [20] To learn more about Ingrid Hoffman’s cooking show, “Delicioso,” go to Univision.com, keyword: Delicioso. [21]

February 2012:

Univision Communications Inc., announces the new vice president of Programming and Production for Univision Cable Networks as Cristina Schwarz. Being a part of the Univision family for seventeen years, gives her the experience needed to hold such a position with honor and respectability. [22]

TeleFutura is set to premiere International Hit Series of Family Guy on Monday, February 20^th at 7 P.M. ET/PT 9 (6P.M. Central). [23] [24] This hit series portrays the “odd” Griffin family with sarcastic humor and screwball characters. The family centered characters consist of Peter (father), Lois (Mother), Brian (Dog), Meg (Daughter), Chris (Son), and Stewie (Baby). It follows the adventures of this chaotic and irrationally hilarious family in the imaginary town of Quahog. [25] It is sure to win over Hispanics across the country when it is premiered in Spanish. Learn more about Seth MacFarlane’s, Family Guy and it’s outlandish plots. [26]

The finale of “Los Heroes del Norte,” a Galavision original series, ranks as the #1 primetime Spanish-language telecast last night. Over 2 million viewers tuned in to the show’s finale, which followed the show’s five band members on their quest for stardom. For those who missed the latest episode, episode recaps, videos and photos of the cast are available online at Univision.com, keyword Los Heroes del Norte. [27] “Los Heroes del Norte” did exceptionally well this season, with 18 full episodes airing on Galavision. An average of 278,000 viewers tuned in weekly, a triple-digit growth from last year’s number of viewers. [28]

The hit reality beauty competition “Nuestra Belleza Latina” is set to return for a 6^th season. It will premiere on Sunday, March 4^th at 8:00 P.M. ET/PT on the Univision network. The eye-catching glamour and the thrill of the competition has been reaching the consumer with grand numbers. [29] In fact, the recent premiere of Nuestra Belleza Latina reached 6.7 million total viewers who tuned in to watch the two-hour broadcast. [30]

Univision, the leading Spanish-speaking broadcast network, outranks ABC, NBC, and CBS as the #2 Network for Adults 18-34. The network, which has an average primetime audience of almost 3.6 million viewers, generates 40% more viewers than its leading competitor, ABC. Univision was the only broadcast network that didn’t lose primetime viewership, citing a +5% increase in viewers, while ABC suffered a -2% decrease, CBS suffered a -2% decrease, and Fox suffered a -19% decrease. [31] Sunday nights are the network’s most successful, with shows like “Parodiando” and “Sal y Pimienta” which rake in an average of 2.4 million viewers each week. [32]

March 2012:

TeleFutura delivers double-digit audience growth in February Sweep 2012 in comparison to Novemeber 2011 Sweep. Set to end the February 2012 Sweep with an extremely strong audience growth in the course of all key demographics. [33] Univision is also set to finish February sweeps as No.1 network on Friday nights among Adults 18-34 with an average audience of 3.6 million total viewers in this specific catgory. [34]

“Nuestra Belleza Latina,” Univision’s top-ranking reality series, announces the 12 finalists that will continue on in the competition. Half of the show’s 24 female competitors were eliminated last night. Friendships were tested and bonds were broken. The remaining contestants will be relocated to a mansion in Miami. There, they will compete in difficult challenges and showcase their talents, in hopes of winning $250,000 in cash and prizes, and the opportunity to become a Univision television personality. The series, in its most-watched season to date, airs every Sunday from 8 p.m. – 10 p.m. on Univision. Since its debut in 2007, the reality show has become one of Univision’s most popular series. [35] [36]

Univision names Michael Rodriguez as Vice President and General Manager of (Miami) Univision Television Group. Making his start at Univision Radio, Rodriquez has upheld his title and experience, and has made a shift in the direction of the Univision Television Group. [37]

April 2012:

Univision announces that the series finale of “Parodiando,” its top-ranking talent and comedy show, will be two hours long, and air this Sunday at 7 p.m on Univision. The final show will feature the remaining 10 finalists competing for the glory and title of best celebrity impersonator. The series originally featured 58 aspiring comedians, who were one-by-one eliminated by judge and famed celebrity impersonator, Gilberto Gless, as well as a group of Mexican comedians. [38] [39]

Univision, the leading Spanish-speaking broadcast network, names Antonio Roman as senior vice president of National Sales for the Television Station Group. Mark Dante, executive vice president of Television Station Group Ad Sales, made the announcement today. Roman’s experience and his ability to form relationships and develop solutions made him the ideal candidate for the position, Dante said. Roman’s relationship with Univision spans over a decade. He started as an account executive at the KMEX Univision in Los Angeles in 1996, and worked his way up from there, serving as the local sales manager, the vice president of Marketing and Business Development for the Univision Television Group. He also served as vice president of Network Sales, Southeast and Southwest Regions. [40]

References:

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Univision

Type: Broadcast Television Network

Broadcast Area: United States, Puerto Rico

Country: United States Production

State: Doral, Florida

Slogan: Todos Estamos con Univision – “We All Are With Univision“

Launch Date: September 30, 1962

Official Website: Univision.com

Former Names: Spanish International Network (1962-1986)

Key Executives for Univision Communications, Inc. [4]

Randy Falco – Chief Exceutive Officer

Cesar Conde – President

Kevin Conroy – President; Univision Interactive Media and Enterprise Developement

Chiqui Cartagena – Vice President; Corporate Marketing

Charlie Echeverry – EVP Sales; Univision Interactive Media

Jessica Rodriguez – Senior Vice President, Univision Cable Networks

Graciela Eleta – Senior Vice President; Client Development Group

Brief History:

Univision Communications Inc., announces the new vice president of Programming and Production for Univision Cable Networks as Cristina Schwarz. Being a part of the Univision family for seventeen years, gives her the experience needed to hold such a position with honor and respectability. [22]

March 2012: