Zynga

Posted on December 2, 2015 by Corinna Vong

Corinna Vong

Source: Dakota Financial News, Zynga logo [25]

THE COMPANY

Source: Forbes, Mark Pincus, CEO [26]

Source: logos.wikia.com, FarmVille logo [27]

Zynga, a video game development company, has been creating and providing popular games for social network and mobile platforms since its founding in July 2007. The company headquarters are stationed in San Francisco, California [1]. Co-founder Mark Pincus is the Chief Executive Officer and Chairman of the Board of Directors at the company [2]. Zynga’s online social games can be accessed through Facebook and the Zynga game website. Two of the company’s most popular social games, FarmVille and FarmVille 2, have reached a total of more than 400 million users. Another, Zynga Poker, is played by more than 130 million people daily. Some of the social games are also available on mobile devices, while select games are exclusively offered as mobile applications. One well-known mobile-only video game is Draw Something! [3]. The company’s games are “Freemium”, meaning users can install and play them for free but have the option to upgrade and excel higher through in-app purchases [4]. With offices in locations around the world, such as India, Ireland and Canada, the company’s hope is to connect the world through its games [5].

FINANCIALS

[28] Zynga goes public, source: gigaom.com

Source: Gigaom Research, Zynga goes public on NASDAQ [28]

Zynga (ZNGA) began trading publicly on the NASDAQ Stock Exchange on December 16, 2011 [6]. The company released its third quarterly financial report for 2015 on November 3, 2015. The company reported a revenue of $196 million, a 2% decrease from the 2015 second quarter. Its profit of $3 million was unexpected due to the $27 million loss during the second quarter in 2015 [7]. The mobile game bookings made up 69% of the $176 million in total bookings, an increase from 66% in the second quarter and an overall 26% year-over-year growth from the third quarter 2014 results. Zynga’s three main mobile game franchises were the cause of this increase; these games include Words With Friends, Zynga Poker and Slots [8]. The majority of these franchises are social casino games, showing progression in social casino revenue [9]. As Zynga expands into the mobile game market, it competes with other top mobile game development companies, such as Electronic Arts [10]. Two of Zynga’s social casino games, Wizard of Oz Slots and Hit It Rich! Slots, are ranked among the top 50 grossing mobile apps of 2015 [11][12].

EXPANDING INTO THE SOCIAL CASINO GAME MARKET

Source: Zynga Blog, Rising Tide Games logo [29]

Zynga previously broke into the growing social casino game market as it has developed multiple popular social casino games throughout the years [13]. In order to expand in the thriving market, Zynga acquired Rising Tide Games, a social-casino-game development company, in September 2015. With this acquisition deal of $22 million, a number of former Zynga executives will return to the company, as they originally left to start Rising Tide Games [14]. According to the 2015 third quarterly earnings report, Zynga’s three casino games (Zynga Poker, Hit It Rich! Slots and Wizard of Oz Slots) altogether made up 45% of its online game revenue, encouraging the company to move forward with more social casino game development [15]. After success with the previously-released Wizard of Oz Slots, themed after the 1939 film The Wizard of Oz, Zynga realized the powerful draw of user interest to games that correspond with certain films; usually fans of the film will be drawn to the game as well. The Wizard of Oz fans increased user traffic to Wizard of Oz Slots and the company saw an increase in downloads for the social casino app [16]. In November 2015, Zynga launched the free-to-play Princess Bride Slots game, an addition to its Social Slots franchise. Like Wizard of Oz Slots and The Wizard of Oz film, this new release incorporates the characters, settings and plot lines of the film, The Princess Bride [17].

TRANSITION TO MOBILE GAME DEVELOPMENT

The popularity of Zynga’s social games on Facebook is waning; due to complaints about the constant notifications that users receive from the games, such as FarmVille and Bubble Safari, Facebook has made policy changes in order to stop the bothersome notifications. As a result, user traffic to these online games has decreased, forcing Zynga to draw away from developing online games for the social network and push toward developing for the mobile game industry [18]. The mobile game market is growing rapidly and has constantly increased from 2013 onward. For 2015, market sales are estimated to reach above $30 billion [19]. Zynga’s mobile bookings make up a majority of its overall bookings, exhibiting the company’s potential in the mobile market. Though the launches of two mobile games, Dawn of Titans and CSR2, were scheduled for 2015, the company decided to delay the launches until 2016. These postponements are due to the company wanting to further develop the games and find ways to retain long-term players [8]. Zynga faces stronger competition as it continues to launch games in the mobile market and is currently in the process of determining tactics to create original games and attract user interest. The release of more than six mobile games was set for 2015 but, with the two postponements, the number of mobile launches this year is a total of five [20].

IN-APP BUYING AND ADVERTISING

Source: Giant Bomb, Empires and Allies logo [32]

In order to increase overall profits and draw attention of sponsors, Zynga has introduced more in-app buying options and advertising tactics. In September 2015, the company incorporated an “Alliance vs. Alliance” group-based combat feature into its mobile game, Empires and Allies, in order to drive users toward in-app buying [21]. In October 2015, Zynga began creating and selling brand-sponsored levels in its game franchises with the introduction of SponsoredPLAY. The advertisements appear as incorporations to game levels that users can play, charging the sponsoring brand every time a level is played. Users are rewarded within the game when they play these sponsored levels. The game-level advertisements themselves are created by Zynga’s advertising agency, Studio E. Among the first brands to use Zynga’s SponsoredPLAY were Clorox and Naked Juice [22]. SponsoredPLAY was deemed a success as Zynga’s share price increased following the introduction of the advertising product [23]. Results show the company’s use of this interactive gaming tactic increase the average time users spend on a given advertisement, around 15 to 25 seconds, compared to the average time they would spend looking at a static advertisement [24].

[22] Zynga SponsoredPLAY, source: adage.com

Source: AdvertisingAge, Zynga SponsoredPLAY [22]

THE FUTURE OF ZYNGA

With the company growing and transitioning to developing games in booming markets, it is clear that Zynga will continue to focus on creating products for the social casino and mobile game industries specifically. The company hopes to have growth in its mobile bookings with the upcoming 2016 launches of Dawn of Titans and CSR2, games that will be first released to mobile devices [8]. Since the SponsoredPLAY campaigns are time-efficient and nearly effortless for the brand involved, Zynga will benefit by working with more advertisers because it will help with game subsidization [22].

SOURCES

[1] Connecting the World Through Games. Zynga. Retrieved November 25, 2015.
[2] Leadership. Zynga. Retrieved November 25, 2015.
[3] Our Games. Zynga. Retrieved November 25, 2015.
[4] F., Alan. May 22, 2012. Zynga’s top mobile executive talks games, freemium model, OMGPOP purchase and more. PhoneArena.com. Retrieved November 30, 2015.
[5] Career Listings. Zynga. Retrieved November 25, 2015.
[6] Mangalindan, JP. December 16, 2011. Today in Tech: Zynga goes public. Fortune. Retrieved November 29, 2015.
[7] Lynley, Matthew. November 3, 2015. Zynga Beats Expectations on Earnings, Posts A $3M Profit. TechCrunch. Retrieved November 28, 2015.
[8] Zynga Announces Third Quarter 2015 Financial Results. Zynga. Retrieved November 24, 2015.
[9] November 8, 2015. Zynga: Pulse Getting Weaker. Seeking Alpha. Retrieved November 29, 2015.
[10] Zynga, Inc. Competitors. Yahoo! Finance. Retrieved December 1, 2015.
[11] Top Grossing Android Apps. Google Play. Retrieved December 1, 2015.
[12] Top Charts. AppShopper. Retrieved December 1, 2015.
[13] Jain, Aman. September 15, 2015. Zynga Buys Rising Tide Games. ValueWalk. Retrieved November 25, 2015.
[14] Takahashi, Dean. September 14, 2015. Zynga buys Rising Tide startup, bringing back one of its former casino game execs. VentureBeat. Retrieved November 28, 2015.
[15] November 13, 2015. Zynga: More Slots. Seeking Alpha. Retrieved November 24, 2015.
[16] November 19, 2015. Zynga achieves the “inconceivable” with Princess Bride Slots launch. GamingIntelligence. Retrieved November 30, 2015.
[17] November 19, 2015. As You Wish! Zynga Launches Princess Bride Slots Worldwide. CNN Money. Retrieved November 28, 2015.
[18] Gambone, Greg. September 24, 2015. Can Anything Save Zynga Stock From Its Deathbed? (ZNGA). InvestorPlace. Retrieved November 27, 2015.
[19] Keating, Lauren. September 3, 2015. Gaming On-The-Go. Tech Times. Retrieved December 1, 2015.
[20] November 3, 2015. “Farmville” creator Zynga delays game launches, CFO steps down. Reuters. Retrieved December 1, 2015.
[21] Leftovich, Devon. September 24, 2015. Zynga, Inc. Capitalizing Empire & Allies Sales with CommScope Holding Company, Inc. Knowles Corporation. StreetWise Report. Retrieved November 29, 2015.
[22] Peterson, Tim. October 8, 2015. Zynga Starts Selling Sponsored Levels Created by In-House Agency. AdvertisingAge. Retrieved November 19, 2015.
[23] Leftovich, Devon. October 12, 2015. Gaming Stocks Grabbing New Market: Zynga, Inc., Electronic Arts Inc., Activision Blizzard, Inc.. StreetWise Report. Retrieved December 1, 2015.
[24] October 12, 2015. Zynga launches SponsoredPLAY advertising solution. GamingIntelligence. Retrieved November 20, 2015.
[25] Zynga Logo. Dakota Financial News. Retrieved December 1, 2015.
[26] Mark Pincus. Forbes. Retrieved December 1, 2015.
[27] Logopedia – Farmville. Wikia. Retrieved November 30, 2015.
[28] Taylor, Colleen. December 16, 2011. Zynga’s road ahead: 4 things to watch for, post-IPO. Gigaom Research. Retrieved December 1, 2015.
[29] September 14, 2015. Zynga Rides the Social Casino Wave and Acquires Rising Tide Games. Zynga Blog. Retrieved December 1, 2015.
[30] ZyngaNetwork. Princess Bride Slots Trailer – Las Vegas Casino – Free Slot Machine Games – Best, Spin & Win. YouTube. Retrieved November 29, 2015.
[31] ZyngaNetwork. Dawn of Titans – Announce Trailer. YouTube. Retrieved November 29, 2015.
[32] January 2, 2015. Empires and Allies is a Turn-based, Strategy Combat game made by Zynga, and is Free-To-Play on Facebook. Giant Bomb. Retrieved December 2, 2015.

DreamWorks SKG Studios

Posted on October 28, 2013 by Jacob Warren

By Jacob Warren

DreamWorks SKG Studios Logo [1]

DreamWorks Studios Entrance [2]

100 Universal City Plaza Dr.
Universal City, CA 91608
Website: www.dreamworksstudios.com
Phone: 818-733-9300
Twitter: @DW_Studios

Key Executives

Steven Spielberg [3] Founder & Principal Partner

Stacey Snider [4] Co-Chairman & CEO

Jeff Small [5] President & COO

Brief History

DreamWorks Studios was founded in 1994 by filmmaker Steven Spielberg, animation specialist Jeffrey Katzenberg and recording industry expert David Geffen. The three

DreamWorks Logo [6]

founders initially planned to create DreamWorks as a diversified media firm, however they quickly realized that this was the wrong approach and transformed DreamWorks into a television and film developing, producing and distributing powerhouse. The partners sold DreamWorks to Viacom in 2005 and the majority of DreamWorks Studios’ films are now marketed and distributed by Walt Disney Studios. [6] [7]

Company Overview

Company Sign [7.5]

DreamWorks Studios is a mini-major motion picture company led by Steven Spielberg in partnership with the Reliance ADA group. DreamWorks develops and produces films and television programming with a goal of releasing or producing a minimum of five to six films each year. Since its inception, DreamWorks Studios has produced and developed over 75 motion pictures including three consecutive Academy Award Best Pictures in 1999, 2000 and 2001. With distribution outlets in North America, Europe, Africa, the Middle East, Asia, Australia and Russia, DreamWorks’ success in the film industry prompted the company to split into two separate entities in 2004, DreamWorks Studios and DreamWorks Animation. [8]

Financials

Unlike DreamWorks Animation, DreamWorks Studios has remained a privately held company and is not required to release financial statements to the public. However, significant financial information about the company is available through research. Initially funded by the three founders who each contributed $33 million, DreamWorks was also initially capitalized by an investment of $500 million from Microsoft co-Founder, Paul Allen. Despite earning Academy Awards for Best Picture in 1999, 2000 and 2001, nu-

Reliance ADA Media Logo [8.5]

merous box office flops resulted in a $400+ million debt for the film company, which nearly declared bankruptcy twice. In February 2006 DreamWorks and Viacom agreed to terms that awarded Viacom control of DreamWorks Studios for an approximate $1.5 billion. Viacom assumed DreamWorks’ debt, however Viacom’s film distribution company, Paramount Pictures, also acquired DreamWorks’ film library that was valued at $900 million. [9] In 2008, DreamWorks ended its distribution deal with Paramount Pictures and inked another $1.5 billion deal with one of India’s largest media companies, Reliance ADA Group, which now owns 50% of the DreamWorks Studios. JP Morgan executives Clark Hallren and Alan Levine guided Reliance Media’s formulation of a business plan for DreamWorks Studios. [10]

Early Filmography

Although considered a mini-major film company, DreamWorks competes with major film studios. In 1997, DreamWorks released its first film, The Peacemaker. After several smaller films, DreamWorks made a significant impact in 1998 with the release of Saving

Battlefield scene from 'The Pacific' [23]

Battlefield scene from ‘The Pacific’ [10.5]

Private Ryan, featuring Tom Hanks. Grossing just under $500 million, the film was nominated for 11 Academy Awards. DreamWorks Studios’ success was just beginning. During the next three years DreamWorks Studios films won Best Picture for American Beauty (1999), Gladiator (2000) and A Beautiful Mind (2001), bringing in over $1 billion and 14 Academy Awards. DreamWorks Studios also enjoyed success in television with the HBO 10-part mini series, ‘The Pacific’ (2010). The series was nominated for 23 Emmy Awards, winning eight. [6]

Right Here. Right Now.

Radical Changes

Despite its film and television success, by 2012 DreamWorks Studios was losing tens of millions of dollars a year. In 2013, the founders began streamlining operations to focus on improving profits. Although DreamWorks has its history as a Hollywood film

'Lincoln' DreamWorks film co-financed by 20th Century Fox [24]

‘Lincoln’ DreamWorks film co-financed with 20th Century Fox [10.6]

company, the studio began slashing budgets and transitioning to more of an independent film company. Beginning by reducing annual films in production from six to two, they tightened film schedules from 60-days to 40-days as well as keeping film budgets under $30 million. DreamWorks now utilizes co-financing on almost all of its films to reduce its financial risk and has slashed its work force from 120 employees to a lean 80. [11]

2013 Film Releases

'The Fifth Estate' film released in 2013. [25]

‘The Fifth Estate’ film released in 2013. [11.5]

With DreamWorks’ new business plan they now have the flexibility to release three or four films a year. This year, DreamWorks produced and released three new films. The first, ‘The Fifth Estate’, released on October 18, 2013, chronicles the demise of the company WikiLeaks. The film “reveals the quest to expose the deceptions and corruptions of power that turned an Internet upstart into the 21st century’s most fiercely debated organization.” Although a popular and compelling story, the film has yet to earn a fraction of its $28 million budget, only earning $3 million domestically to date. [12] [13]

The second film being released this Friday, November 22, 2013 is the comedy ‘Delivery Man’ featuring Vince Vaughn. This heavily marketed film presents the story of underachiever David Wozniak, whose uneventful life gets turned upside down when he finds out that he unintentionally fathered 533 children via sperm donations that he made in his youth. [14] [15]

The final film that DreamWorks has finished production on this year is the action-packed ‘Need For Speed’. A spinoff of the popular video game series set to release March 14,

'Need For Speed' action scene (2014). [26]

‘Need For Speed’ action scene (2014). [15.5]

2014, this film is DreamWorks’ attempt to grab a piece of the racing genre popularized by Universal Studios’ ‘The Fast and The Furious’ which has released six movies and is the most successful racing movie series ever. [16] [17]

2013 Acquisitions

Along with slashing budgets and modifying business plans, DreamWorks Studios has focused on purchasing rights to popular literary works. Early in 2013, they obtained the rights to Richard C. Morais’s best-selling novel, ‘The One-Hundred Foot Journey’. The film went into production on October 9, 2013 and is scheduled for release on August 8, 2014. Also in October 2013, DreamWorks Studios acquired an untitled pitch from screenwriting

Goodwin's best seller 'The Bully Pulpit' [27]

Goodwin’s best seller ‘The Bully Pulpit’ [18.5]

brothers Phil and Scott Rosenberg. “Plot details are being kept under wraps, but sources describe the film as a ‘modern-day-mission movie’ with a supernatural twist. [18]” Industry experts are waiting to see if DreamWorks will put the pitch into production. The most recent purchase occurred on October 30, 2013 when DreamWorks acquired the film rights to Pulitzer Prize-winning author Doris Kearns Goodwin’s recently released book, The Bully Pulpit: Theodore Roosevelt, William Howard Taft, and the Golden Age of Journalism. Goodwin and DreamWorks successfully collaborated on the 2012 film ‘Lincoln’ which grossed over $275 million. [19] [20]

Sources:

[1] Broadwayworld.com: DreamWorks logo image

[2] Communitybranding.com: DreamWorks entrance image

[3] DreamWorks: Steven Spielberg image/bio

[4] DreamWorks: Stacey Snider image/bio

[5] DreamWorks: Jeff Small image/bio

[6] DreamWorks: Film history/image

[7] LA Times: DreamWorks & Walt Disney Studios deal

[7.5] ABClocal.go.com: Company sign image

[8] Google Articles: DreamWorks & Reliance Media deal

[8.5] Variety: Reliance ADA Group image

[9] Hollywood.com: Paramount buys DreamWorks