Monthly Archives: February 2018

Good Girls #4

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Good Girls are making sure to use their star power the week before the show’s release. Parks n Rec alumni Retta is front and center this week. NBC is making use of both her star power by sending her out to do interviews. Both of the interviews Retta was involved with centered around her rise from being a background character to a leading role. The first interview put her in the cover of backstage magazine titled “Retta’s Rebirth”, while the second one was an interview with Variety.com. Retta has also increased the mentions of Good Girls in twitter with the premiere of the show less than a week away. She posted a reaction video of herself reacting to the show’s billboard, a teaser of the show, and reposted the Good Girl’s twitter page post. Good Girls’ twitter account followers number has remained steady.

 

Life Sentence #4

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One promotional method that Life Sentence is using is social media platforms. They have established their target audience being 18-35 year olds and they know it will largely be a female audience base. When looking at this demographic, one can only assume that social media is a major aspect in their social lives.The use of social media seems like an obvious way to each their audience and catch their attention. This seems to be the main method, besides advertisements on their network, that the CW is promoting their show. This is an interesting change from the old Billboard concept from years ago.

The show itself has Twitter, Instagram, and Facebook. Along with this comes the CW Network social media platforms and also the director/writers/etc. accounts.  This is where the show announces New things coming to the show or showcases new promotional content. This could be new promotional videos, new artwork, retweets of things posted by the actors, etc.

The actors themselves play a huge role in promotion on social media. Lucy Hale, who is playing the lead role of the show as Stella, uses her accounts to advertise for the upcoming show. She shares insight on the production process, promotional videos from the networks, and her own personal photos/videos of her with her cast mates. Lucy Hale knows that those who follow her on her social media accounts are mainly fans of hers.  By using this as an outlet, she is able to spark their interest in her upcoming show.

 

The Resident #4

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It is no secret that network medical dramas like to play up soap opera storylines. Specifically, these shows love to get people talking about all the on camera relationships. We have seen it time and time again with General Hospital, ER, and Grey’s Anatomy. Now I see Fox using the same strategies on “The Resident” but with a modern spin.

Notice how every woman who tweets at the show is female. I like to say that the people tweeting at this show have a “fan girl” attitude, where they most care about the looks of the characters and the on screen relationships. The show picks up on this, which is why they post interactive quizzes on twitter and gifs about these subjects. Now with social media, the way we interact with shows is different. Fox is capitalizing on this “fan girl” attitude to boost social media traffic.

 

“The Resident” will be back next Monday 2/26 with a new episode. It took a three week hiatus because of the Olympics.

Deception #4

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by Anjani Iman

Though “Deception” has not released many teasers or promos for the upcoming premiere date of March 11, that is not to say that the creators of the show have not made appearances at high-profile events–i.e. New York Comic Con 2017.

The panel at NYCC17 featured the executive producers Chris Fedak and Martin Gero as well as the co-stars Jack Cutmore-Scott and Ilfenesh Hadera. You can read more on their repertoire in my last blog post linked here.

Gero said that the series may be dubbed “Magician Impossible” with the stakes of the main character’s illusions running high and possibly costing people’s lives.

Gero also uncovered that he used to be a birthday magician, having been obsessed with magic and David Copperfield specials since he was very young.

The full list of EPs includes: Greg Berlanti, Sarah Schechter, David Nutter, Chris Fedak, and of course, Martin Gero. The production companies involved with the making of “Deception” are Berlanti Productions, Quinn’s House, and Warner Bros. Television.

“Deception” will premiere on Sunday, March 11 at 10/9C on ABC.

Alex, Inc. (4)

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ABC’s Alex, Inc. has the opportunity to achieve initial success through simply its subject matter. Given the recent surge in the popularity of podcasts, there is opportunity for the program to capitalize on this trend. ABC is not the only company attempting to capitalize on the newfound podcast craze, though, as HBO, FOX, and others have television shows based on podcasts currently in development. Such action illustrates that a variety of networks recognize the potential for monetary success with shows focused on podcasts. While the majority of these in-development shows are adaptations of these podcasts, Alex, Inc. seems to be the only one that depicts the story behind the podcast, making the concept itself the focus of the narrative. It will be interesting to see whether this unique take on adapting a podcast translates well to network television and draws enough of an audience to make the show a success.

Station 19 # 4

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As we are about a week away from the crossover premiere featuring Station 19, more buzz is starting to be generated, primarily through Grey’s Anatomy fans. With the premiere still a month away, this crossover event will be the primary way that viewers will get excited about the release. All of the actors have been announced; Jaina Lee Ortiz, Jason George, Grey Damon, Barrett Doss, Jay Hayden, Danielle Savre, Okierete Onaodowan, and Alberto Frezza. All these characters have different characteristics and positions within the firehouse, mirroring Grey’s Anatomy’s layout. The main drama will be that the Captain is unable to return to work at the fire station, so Andy (Ortiz) must prove she is ready to take on the responsibility of her father’s position. Just from that scenario alone, seeing a woman being a firefighter captain will be a change of pace from the usual stereotypical gender roles. However, as with all of Shonda’s shows, there will be an intense love triangle with Andy and two male characters. As for another crossover, For The People might eventually do one, even though it is stationed in New York City and Station 19 in Seattle. But there will be continuous crossovers between Grey’s and Station 19 as victims need to be taken to the hospital or a catastrophic event occurs in Seattle.

 

 

 

Vick, Megan. Everything we Know About Station 19 So Far. TV Guide. February 9, 2018. http://www.tvguide.com/news/everything-we-know-about-station-19/

A.P. Bio #4

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Something interesting I learned this week about the show is that even though it has yet to formally premiere on NBC, aside from its preview a few weeks ago, fans still have the opportunity to view the first three episodes of the show right now on Hulu. This is an interesting thing as it shows that NBC may be concerned about the audience size for live airings of the show and it trying to target the streaming audience by giving them early access to the show.

This will potentially help NBC to connect with a wider audience since much of the younger generation does not watch live airings but rather prefers to stream content. Additionally it may be an additional revenue stream for NBC or Hulu depending on their content deal as people interested in early access to the show may sign up for Hulu if they do not yet have subscriptions.

One concern could be that NBC is not properly advertising this as I have not seen on any of the show commercials a promotion for the three episodes being available on Hulu.

Black Lightning – Crossover Contender #3

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Before the premiere of Black Lightning, several articles and news stories were written that speculated the possibility of the series doing a crossover with the other DC comic series on the CW. Mark Pedowitz, the current president of CW Television Network, stated in May of 2017 that the Black Lightning world would be separete from the other series known as the “Arrowverse”. They claim that the network at this time is not planning on doing a five way cross over.

Now that the show was premiered, there has been no word from the network if there is a change in that original plan. According to TV Line, Black Lightning is the networks best series launch in 2 years (since Legends of Tomorrow, one of the hit DC comic crossover shows). With the show’s constant ratings between a .8 and .6 with viewers 18-49, the network may have reason to re-consider there initial response.

 

Sources:

So, Is Black Lightning In the Arrowverse?

http://tvline.com/2018/01/17/black-lightning-ratings-season-1-premiere-cw/

 

Good Girls #3

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Good Girls is two weeks from release and this week the show’s twitter account has really locked down on Valentine’s day to promote the show. They have mostly used the hashtag “#GalentinesDay”, through this they are choosing to highlight the comradery and independence of the women in the show as the most important factor. They are first having a “Good Girls Galentine’s Day” brunch on February 13th in which  the public is invited to come as long as they RSVP. The other one is a promotion with Venmo in which they are encouraging users to reply with their venmo account and “why you and your #GoodGirls deserve a little spending money.” This is a really intelligent marketing move as this contest is likely to draw a lot of traffic to their twitter account, especially since Retta re-tweeted it. The whole use of Galentine’s Day also fits into NBC’s marketing today as they have really been promoting their content with the hashtag.

The Resident #3

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Chances of renewal seem likely for “The Resident”. According to a TV by The Numbers columnist, the chances are better than 50/50 despite the shows’ average ratings in its Monday 9PM time slot. Fox’s sister studio 21st Century Fox owns the show, which almost always guarantees renewal. However, there are major changes happening at 21st Century Fox, so by next fall the studio could very easily not own “The Resident” anymore. When the new schedule is being set this May, the heads of Fox will also be running the studio. This is very unusual and will cause big changes in the business model at the company.

A better explanation of what is happening to Fox here:

Fox’s other new drama “9-1-1” is performing very well and will definitely be picked up for a second season. Something interesting to look out for in the coming weeks is Fox decided to pair up “The Resident” and “9-1-1” for a special to gain exposure for both shows. I think that the mashup will enhance “The Resident”’s chances of getting picked up for a second season.