ABC’s Alex, Inc. holds the 8:30 timeslot on Wednesdays in its inaugural season. With this timeslot, the program competes head-to-head with, among other shows, CW’s Riverdale and CBS’ Survivor. Through one full season, Riverdale averages about a 1 rating. This is a solid performance by a CW show, but it still leaves room for Alex, Inc. to achieve success. Furthermore, while Survivor used to garner incredibly high ratings during its prime, the program is no longer the behemoth that it once was. Again, this illustrates that Alex, Inc.’s timeslot is not dominated by a particular show. It is also notable that Alex, Inc. will not have to compete with The Blacklist, the relatively popular NBC show that usually holds the same timeslot. The program will have finished its series of new episodes before Alex, Inc. begins its run on ABC. Because the aforementioned shows do not achieve enormous ratings, Alex, Inc. has an opportunity to contend in the 8:30 Wednesday timeslot.
Monthly Archives: February 2018
The Resident #2
I decided to watch “The Resident” on Fox.com to analyze the advertising and to see if that can tell me anything about who Fox is trying to target. Since I am watching digitally, there are fewer commercials. There are five commercials in total. The first commercial at 12:10, but it skipped right through. At 20:53 I received the option to select one ad or multiple ads. First I watched a heartwarming commercial for Nationwide that felt family oriented. Next up was a Verizon commercial. Then a Hidden Valley Ranch “without ranch, pizza is naked” advertisement. Then a Royal Caribbean ad. I would then assume “The Resident” is trying to advertise to adults with families, which is why the 18-49 audience makes sense. Finally, Showtime showcased its original drama “Homeland”. I found this ad odd since Showtime is owned by CBS Corporation, not Fox. On the next commercial break I selected the “one ad” option. FoxNow asked me questions to make my ad experience more relevant by selecting my gender and age. It asked me about children, pets, housing, vehicles, entertainment, if I buy the latest technology and gadgets, if I travel, and if I want to watch ads in Spanish. I find it fascinating that the technology to target audiences and enhance the viewer ad experience exists.
Life Sentence #2
With the premiere date approaching, CW’s Life Sentence, created by Erin Cardillo, Richard Keith, is stepping up their game with promotions. While having a twitter account since January of 2017, a Facebook account Instagram account created around the same time, and actors from the show tweeting, the shows social media presence is ever growing. Actress, Lucy Hale, is consistently sharing photos from set on her personal Instagram and twitter to promote the show to her already consistent fan base. CW also released new promotional trailers this past week.
While looking at the facts of the show, one needs to look at the upcoming competition. The television listings showcase that Life Sentence will be competing with shows like Law and Order: SVU on NBC, Relative Success with Tabatha on Bravo, Guy’s Grocery Games on Food Network, Property Brothers on HGTV. Along with these comes the ever growing popular online service programs, and reruns being shown on television as well.
Check out the website for video links! http://www.cwtv.com/shows/life-sentence/life-got-real-trailer/?play=76ffa236-9b7a-475e-b886-167b98c5c44f
Station 19 #2
Station 19 trailer was released on Thursday during Grey’s Anatomy episode and has received lots of praise so far. People have been very active with the hashtag, posting excitement regarding another Shondaland show hitting ABC. However, the Station 19 official twitter only has 6,620 followers. All the main stars have been actively tweeting since the release of the program name. They were all posting on twitter during the Grey’s Anatomy episode, primarily Jason Winston George who will be the star in the new series. The main stars will be: Jaina Lee Ortiz, Jason George, Grey Damon, and Barrett Doss. Something that is unlike Shonda is all of the main characters in Station 19, besides Jason George, have not even appeared on one of Shonda Rhimes’ prior shows.
A.P. Bio #2
Thursday February 1st saw the preview premiere of this new show. Compared to AP Bio’s predecessor this show seems to be hopeful. In its Finale last week, “Great News” had a rating of 0.5 and a share of 2. This week with “A.P. Bio” in place of “Great News”, the show had a rating of 0.8 and a share of 3. The show had been being advertised on NBC commercial breaks which may have helped the ratings but the next question will be how they compare when the show launches into its regular schedule come March.
Additionally of interest is comparing how much of the “Will and Grace” audience, which normally airs at 9:00pm, stayed tuned in to watch “A.P. Bio”. “Will and Grace” on Thursday had 4.13 million viewers. A.P. Bio had 3.13 million viewers. So “A.P. Bio” did lose some of “Will and Grace’s” audience but it still theoretically retained a significant portion of it assuming not many of that 3.13 million were new viewers tuning into NBC.