American Crime- Slight Dip in Ratings, Renewal Up in the Air

As American Crime enters its fifth week on the air, its ratings are holding fairly steady with just a slight dip in the April 2nd episode. The show posted a 1.1 rating among adults 18-49, which is below the 1.3 rating it had been hovering around for the previous couple of weeks.

The media has given this show very little buzz in the last couple of weeks, which might suggest that it simply doesn’t have enough fanfare to really move forward. Nonetheless, USA Today has not totally given up hope on the series yet, and says that its status for renewal is currently “on the bubble”. 

American Crime- Social Media Presence

After a few weeks on the air, things are still not looking good when it comes to the possibility of renewal for another season for “American Crime”. However, it seems as if the show has created an impressive social media presence for itself, which has helped to generate conversation for the show during its live broadcasts.

In addition to official “American Crime” Twitter account retweeting comments from fans, the main stars of the program have been live tweeting with viewers during the show. The show has faced stiff competition on social media with March Madness dominating much of the conversation over the last few weeks, but it has found a community of talkers nonetheless.

“American Crime”‘s social media presence likely won’t save the program from cancellation, but if it continues to grow, it would make the case for renewal more compelling.

American Crime- Second Episode Ratings Drop

During “American Crime”‘s second week on television, the series drew headlines for losing a sizable chunk of its audience compared to the week before. In the 18-49 demo, the show lost six tenths of a rating point, and has left many wondering how the show will perform in the next few weeks of its 11-episode season.

“American Crime”‘s lead-ins “Scandal” and “Grey’s Anatomy” were also down, so that almost certainly contributed to the show’s drop-off, but there could be another reason why the show isn’t performing like some anticipated it would.

The series has a different feel to it than its time slot predecessor “How To Get Away With Murder”, and viewers seeking a Shonda Rhimes sensationalized hour of TV may feel empty after watching “American Crime”. The series may just not be the type of programming that ABC viewers are looking for on Thursday nights, which doesn’t diminish its quality, but may just indicate that it needs to find a different place on TV.

American Crime- First Week

“American Crime” performed well during its first episode premiere on March 5th. Ratings wise, approximately 8.4 million people tuned into the show, which benefited from its lead- in (“Scandal”) and heavy promotion during the Academy Awards a few weeks prior. However, while the show started on fairly solid footing, there was a noticeable drop off when it came to viewers 18-49 from “Scandal”. “American Crime’ only captured about 60% of viewers 18-49 from the hour preceding it.

Reviews for the show have been strong, and critics have been almost universally giving it high praise. However, there has been some conversation about whether this type of program is appropriate for broadcast television, when it has more of a “cable-esque” feel to it.


Weird Loners – Blog Post 4



The launch date for Weird Loners on FOX is rapidly approaching! March 31st will come sooner than you may think.

With about a month before its premiere, I thought I would check out what FOX has done to promote Weird Loners via Facebook, Twitter, and Instagram.

This is what I found…


  • Since May of last year, there have been a total of 13 posts. 
    • 6/13 released within two days of Valentine’s day.


  • 30 tweets


  • 10 posts

Ultimately, I think FOX is doing a poor job of promoting Weird Loners. This show may want to take some pointers from ABC’s American Crime whose promotions began over a year ago.

It was definitely smart for Weird Loners to take advantage of Valentine’s Day for promotional value but that simply won’t deliver FOX the ratings they are looking for.

Most of Weird Loner’s social media buzz relates with the audience’s ability to relate to the show’s title. Thus, if this show hopes to become a major competitor, they are going to need to step up their promotion game ASAP.