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Dreamworks Animation

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DreamWorks Animation SKG logo                                                 Source: operation build tv

 Dreamworks Animation SKG

Contact

1000 Flower Street Glendale, CA 91201

Phone: (818) 695-5000

Twitter: twitter.com/dwanimation

Homepage: http://www.dreamworks.com/home/

Investors’ page: http://ir.dreamworksanimation.com/phoenix.zhtml?c=185803&p=irol-irhome

Key Executives

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Jefferey Katzenberg, CEO and CED                     Source: Forbes.com

Fazal F. Merchant, CFO

Fazal F. Merchant, CFO                   Source: Hollywood Reporter

 

Ann Daly, President

Ann Daly, President Source: Hollywood Reporter

Background Information

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Dreamworks Animation SKG headquarters                    Source: bizjournals.com

Dreamworks Animation is an animation producing company that has been around since 2004. They are well known to the world having produced numerous films including ‘Shrek,’ ‘Wallace and Gromit,’ ‘Chicken Run,’ ‘How to Train your Dragon,’ ‘Kung Fu Panda,’ and ‘Madagascar.’

History

The-deadly-trio

From the left, founders of Dreamworks; Jefferey Katzenberg, Steven Speilberg, and David Geffen                                          Source: thegraphicslate.com

On October 12, 1994, three experienced hollywood entertainment veterans gathered up and founded Dreamworks SKG targetting to create a new Hollywood major film company. Mr. Katzenberg, a former Disney executive, recruited his own animation staff from Disney, while Spielberg brought in some of his animation artists from Amblimation, located at London.

In 2004, with Jefferey Katzenberg, Dreamworks’ animation department departed from its parent company Dreamworks/Public Data Images. They made an individual company that distributes and produces their own animations and named it Dreamworks Animation. Since their foundation in 2004, Dreamworks Animation has won 3 Academy Awards, 1 Golden Globe Award and has been nominated for both Academy awards and Golden Globe awards countless times.

Current Plan(2016)

  • MOVIES

Starting this quarter, Dreamworks Animation SKG changed their plans from producing 3 movies a year to producing only 2 movies a year. Although they have produced only one movie last year, “Home“; this year they are planning to launch 2 movies; ‘Kung Fu Panda 3’ and ‘Trolls‘.

  1.  KUNG FU PANDA 3

Kung Fu Panda 3, one of Dreamworks Animation’s most successful animated film after Shrek, has hit the film market with great impact and has already achieved success world wide.

Avoiding to launch their movie at the same date with the new Star Wars movie, Kung Fu Panda 3 pushed back their launch date to January 29th. Collaborating an advertisement for Super Bowl with Wix before the release turned out to be a big success to have the public aware of the movie.

Though their stock prices have dropped by 6 dollars per stock, Dreamworks Animation did not seem to be worried at all. By earning 48 million dollars at the first week of the release, Kung Fu Panda kept their effort at the Box Office with great consistency.

However, due to Deadpool’s amazing success at the Box Office, Kung Fu Panda 3’s winning streak had to stop at the third week of their release. Though Kung Fu Panda 3’s weekly gross immediately reduced after Deadpool and Zootopia’s monopoly, the ‘Panda‘ still had an alternative and unreplacable plan.

Thanks to the Chinese giants who distributed and exhibited the ‘Panda’ movie at China, Dreamworks Animation could not only succeed on having a great start on 2016, but they also could recover their stock prices. Due to the success, Dreamworks could announce their last quarterly reports for 2015 safely with 55 cents per share: which was 39 cents higher than expected to be.

     2.   TROLLS 

Trolls is the last movie that Dreamworks Animation will release this year. Trolls will be open to the public in November, with some star voices that the audience might recognize. For Dreamworks Animation to continue their favorable situation, and compete with Disney and Pixar, Trolls must also achieve success.

  • NEW MEDIA

       VOLTRON: LEGENDARY DEFENDER

Not just movies, but Dreamworks Animation has reached their range to Television Series all over the world. Realizing that producing profit-unpredictable feature films might not make a jackpot, Dreamworks Animation switched their target to a rather non-risky platform such as SVODS since 2013. After buying Classic Media’s classic TV animation characters for $155 million, Dreamworks Animation has announced that they will be producing and distributing Noddy, the classic 90s-00s animation at France and at the United Kingdom.

Netflix is one of the most frequently accessed media platform that 69-million people use regardless of their age. Dreamworks Animation has announced a partnership with Netflix last January. Netflix are now going to be a global home of various Dreamworks -Animation produced featured films including ‘The Adventures of Puss in Boots,’ and ‘Dinotrux.’ Plus, the two video giants will be launching ‘Trollhunters,’ and ‘Voltron: Legendary Defender’, a remake of a legendary Japanese animation.

Awesomeness TV is also one of Dreamworks Animation’s main source of income. Though giving Verizon 24.5% of Awesomeness TV’s stake, Dreamworks still remains as the main owner having over 50% of the stakes. It costed about 110 million dollars to buy the Awesomeness TV, but it is now making 70 million dollars of extra revenue every year; which is exceeding the profit of any other source of income that Dreamworks Animation has.

How important are these new media that Dreamworks started to concentrate on?

dreamworks dd

Source: Variety.com

As seen above, Dreamworks Animation’s revenue has exceedingly increased in 2015. Compared to 2012, 2013 and 2014 was not a good year for Dreamworks Animation because their revenue from feature films reduced and the profit from their newly-trying items weren’t too strong to shine. However, in 2015, even though ‘Home’ was the only featured film that they produced, their revenue from TV series and media made Dreamworks Animation leap in the market.

untitled

Source: Variety.com

Like above, Dreamworks Animation is having fun with the new media that they have recently started investing on. Although feature films are not doing so well as they did in the past, their strategy concentrating on subscription video-on-demand are crucial to their growth.

  • INTERNATIONAL OPPORTUNITIES
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Dreamworks Animation land on Korea as a channel                           Source: Worldscreen.com

Not just China, but now they are targetting the whole world. Dreamworks Animation has put effort on producing spin-offs for each countries. They concentrated ‘Kung Fu Panda’ spin-offs in China and ‘How to train your dragon’ spinoffs in Korea; which have made a huge amount of profit and awareness of the company in countries.

On April 20th, Dreamworks Animation and Korea Telecom made an agreement to launch a ‘DREAMWORKS CHANNEL’ in South Korea. After having a bunch of success in Asia, Dreamworks Animation decided to launch their own channel in South Korea; which is the third independent channel that they have created in Asia. Starting in May, the channel will be officially distributed via ‘OLLEH TV.’

Conclusion

 In a nutshell, Dreamworks Animation seem to having been adjusting to the market trend for a past few years, but they have now fixed their goal using new media as their medium. Though it might be risky to put most of their eggs in Netflix, investors and the public will have to look forward to what the company is up to in the following years.

Citation

DreamWorks Animation

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by ALESSANDRA KLETTER
DreamWorks Animation SKG

DreamWorks Animation SKG

Contact

1000 Flower Street Glendale, CA 91201

Phone: (818) 695-5000

Twitter: twitter.com/dwanimation

Key Executives

Cheif Executive Officer Jeffrey Katzenberg

Cheif Executive Officer and Director Jeffrey Katzenberg

Co-President Bonnie Arnold

Co-President Bonnie Arnold

Co-President Mireille Soria

Co-President Mireille Soria

History

In 1994, Jeffrey Katzenberg left The Walt Disney Company to join forces with historic director Steven Spielberg and music mogul David Geffen to create DreamWorks SKG. The three entertainment tycoons set their sites on making the production company into

Jeffrey Katzenberg, Steven Spielberg and David Geffen in 1994

Jeffrey Katzenberg, Steven Spielberg, and David Geffen in 1994

the next major Hollywood studio with Katzenberg heading the leadership of its animation endeavors. In 2004, the animation department officially became its own entity: DreamWorks Animation SKG. Katzenberg currently serves Chief Executive Officer and Director to this day.  In twenty years DreamWorks Animation has amassed thirty one feature films, which have earned five Golden Globes nominations, earning one win for Best Animated Feature, and nine Academy Awards nominations, which have earned three wins.  DreamWorks Animation has also created eighteen original television series.

Financial Troubles

DreamWorks Animation is in dire need of good news on Thursday, April 30, 2015 at 1:30pm when their First Quarter 2015 Results are released. Their Fourth Quarter Results 2014 were released on February 24th, 2015. Their 52-week high for 2014 occurred in the Fourth Quarter at $35.74, a number they managed to maintain for the First Quarter 2014 with the high being $35.34. However, that number drastically fell and in the Fourth Quarter 2014, their 52-week low came in at $20.28, nearly parallel to the 52 week low, which was $16.16 in the First Quarter 2013. This also mirrors their revenue decrease of over 3%, resulting in a full year revenue of $684.6 million. Katzenberg also took a major blow to his annual salary from $6.4 million in 2014 down from $13.5 million, a 53% decrease in only one year.  The company received what hope to be a good omen when their stock went up due to the unprecedented success of their most recent/sole release for 2015, Home.

Until recently with the surprise hit from Home, they have struggled to have a recent release find it’s way to the top of the box office. They have released a string of (mostly) critically acclaimed flops including Penguins of Madagascar, How To Train Your Dragon 2, Mr. Peabody and Sherman, and Turbo, with their last hit being The Croods back in 2013. This decrease in profit then resulted in some serious downsizing, both financially and in employees. In late January 2015, right as PDI/DreamWorks, the in-house feature animation studio, was celebrating their Golden Globe Best Animated Feature win and their Academy Award Nomination for Best Animated Feature, How To Train Your Dragon 2, it was announced they would be shutting down the shop completely. Over 500 employees lost their spot at DreamWorks when PDI was discontinued, only for the next move towards recovery was made when DreamWorks sold their campus to SunTrust Banks for $185 million and now rent back the property from them.  In addition to the downsizing, salary cuts and selling of properties, there was some shuffling of power with the executives.

Restructuring Under New Leadership

Kristine Belson, in her few years as President of Feature Animation at DreamWorks produced the company’s last hit, The Croods, and even got herself an Oscar Nomination for Best Animated Feature, but left DreamWorks to take over in the same position at Sony Pictures Animation when Michelle Raimo Kuoyate stepped down, but still remains as a producer. Belson was succeeded at DreamWorks by new co-presidents Bonnie Arnold and Murielle Soria, succesful producers of the Madagascar and How To Train Your Dragon franchises.

CEO, Jeffrey Katzenberg, completely reconfigured the company’s slate with a new agenda that covers the next 3-5 years, canceling multiple projects and instead green lighting more sequels in current/recent franchise hits such as Kung Fu Panda and How To Train Your Dragon. How To Train Your Dragon 2, while it did present solid numbers at the box office, the company still considers it somewhat of a flop as it failed to bounce back the company as they hoped it would to make up for the huge amount of profit lost from the disappointing recent releases. However, they will continue to add to the saga as the numbers from How To Train Your Dragon 2 will be stellar if they can recreate it once their financial situations are better sorted. This model will be used to do just that and is intended to get the company’s back on their feet with far less investment in new original films and instead continuing to build on franchises that already proved.

Looking To The Future

Katzenberg has a lot to look forward to in the coming years as he has completely reworked the slate and hopefully can find more success with upcoming sequels, television spin offs, and brand partnerships. With the surprise success of Home, DreamWorks is sure to capitalize on the Home Video demand for the film as well as profit greatly from the merchandise associated the film and its characters. They will also be continuing with their Netflix exculsive series, All Hail King Julien,  spin-off of the Madagascar franchise. The show was recently nominated for five daytime Emmys and has a very receptive audience. They also will be launching a new series spin off of How To Train Your Dragon: Race To The Edge. They will also be releasing Kung Fu Panda 3 and teamed up with Denny’s for an interactive cross promotional app.  DreamWorks is one of the oldest and most established animation studios, with an impressive body of work to be proud of. Hopefully with new leadership, the new money saving tactics, and the launch of new television programs and sequels, DreamWorks will regain its financial grounding. Then, they can begin to create new original content again with the profit, as well as go back to their pending projects that were cancelled in the re-slate and pick up were they left off. The recent history of DreamWorks Animation is some of its toughest ever and proves that the company is remaining level-headed and taking the steps they see fit in order to bounce them back and provide audiences from around the world with laughter, storytelling, and inspiration through beautifully crafted characters and their stories from their worlds.

Currently in theaters is Home, which premiered domestically in theaters on March 27th, 2015, ranked number one in its opening weekend against heavyweight competitors such as The Divergent Series: Insurgent and Cinderella (2015).

References

[1] http://www.dreamworksanimation.com/

[2] http://www.dreamworksanimation.com/company/

[3] http://www.dreamworksanimation.com/leadership/

[4] http://www.prnewswire.com/news-releases/dreamworks-animation-announces-conference-call-and-webcast-for-first-quarter-2015-results-300058705.html

[5] http://ir.dreamworksanimation.com/files/doc_financials/annual/2014%20Annual%20Report/2014-Annual-Report-Final(1)_v001_x9m200.pdf

[6] http://www.bloomberg.com/quote/DWA:US/chart

[7] http://www.thestreet.com/story/13115221/1/dreamworks-animation-dwa-is-the-chart-of-the-day.html

[8] http://variety.com/2015/film/news/dreamworks-animation-names-bonnie-arnold-mireille-soria-co-presidents-of-feature-animation-1201392307/

[9] http://variety.com/2015/film/news/sony-pictures-animation-hires-kristine-belson-as-president-1201416402/

[10] http://variety.com/2015/biz/news/dreamworks-animation-disney-and-sony-ask-for-dismissal-of-class-action-wage-fixing-suit-1201402707/

[11] http://variety.com/2015/film/news/cutbacks-at-dreamworks-animation-jeffrey-katzenberg-on-what-went-wrong-1201412230/

[12] http://variety.com/2015/film/news/end-of-an-era-for-pdi-as-dreamworks-animation-closes-studio-1201412629/

[13] http://variety.com/2015/biz/news/dreamworks-animation-posts-247-7-million-loss-after-penguins-flop-company-restructuring-1201440532/

[14] http://variety.com/2015/film/news/jeffrey-katzenberg-has-a-plan-for-dreamworks-animation-to-rebound-from-rough-year-1201445520/

[15] http://www.cartoonbrew.com/real-estate/dreamworks-animations-glendale-campus-is-for-sale-again-110318.html

[16] http://seekingalpha.com/article/3034046-dreamworks-animation-prepares-for-box-office-hiatus-but-first-invites-audiences-to-go-home

[17] http://deadline.com/2015/04/animation-lawsuit-disney-sony-dreamworks-animation-dismissed-1201404681/

[18] http://variety.com/2015/film/news/dreamworks-animations-home-movie-1201462454/

[19] http://www.animationmagazine.net/internet/dreamworks-sets-dragons-dinotrux-netflix-series-for-summer/

[20] http://fortune.com/2015/04/01/dennys-dreamworks-animation/

[21] http://www.thewrap.com/kung-fu-panda-3-release-moved-up-two-months-by-dreamworks-animation/

[22] http://variety.com/2015/digital/news/youtube-kids-app-set-to-debut-in-bid-to-provide-family-friendly-destination-1201437758/

[23] http://variety.com/2015/film/news/compact-media-signs-dreamworks-animation-collections-deal-1201421707/

[24] http://www.dreamworksstudios.com/about/history

DreamWorks Animation

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by Devon Parker
1_dreamworks_animation_logo

[1] The Dreamworks Animation Company Logo

 History

Dreamworks SKG is a motion picture company that was originally founded in 1994 by Steven Spielberg, Jeffrey Katzenberg and David Geffen. However it was not until the fall of 2004 that Dreamworks Animation SKG got its start as a publicly traded company. Katzenberg then moved to become the Chief Executive Officer of Dreamworks Animation. It is now considered a separate company than Dreamworks SKG, producing exclusively high-end animated feature films [2].

Key Executives

CEO

[3] Jeffrey Katzenberg: CEO. Photo Courtesy of Dreamworks Animation

President

[4] Ann Daly: President. Photo Courtesy of Dreamworks animation

VP

[5] Lew Coleman: CFO & Vice Chairmen. Photo Courtesy of Dreamworks Animation

 

Financials 

As the third quarter financial results were finalized and publicly shared at the end of October the company acknowledged their successes. The company reported total revenue for the quarter of $180.9 million, which in comparison to the 2013 third quarter report of $154.5 million was a big accomplishment. “The third quarter of 2014 was strong for DreamWorks Animation, with both quarterly revenue and earnings per share up 17% in a year-over-year comparison,” shared Katzenberg. The CEO attributed this success to the overwhelming success that How to Train Your Dragon 2 brought the company. At the worldwide box office How to Train your Dragon 2 earned over $615 million at the worldwide box office making it the highest-grossing film of 2014. The 2014 fourth quarter results when finalized are expected to be determined by the most recent release of Penguins of Madagascar, which premiered in theaters on November 26, 2014, and the at home release of How to Train your Dragon 2 [6].

In Theaters 

penguins

[7] Courtesy of Dreamworks Animation

Dreamworks Animation’s most recent and only release over the past three months was this past Wednesday, November 26th. Penguins of Madagascar, a spin off of the Madagascar franchise that released in 2005. The group of witty penguins, voiced by Benedict Cumberbatch, Ken Jeong, John Malkovich, and Peter Stormare are on a spy mission in which they must join forces in order to prevent an evil villain from taking over the world [7]. The goal of this animation feature was to draw in the past fans of the franchise as well as attract the family holiday audience around the Thanksgiving release. The animation feature had an okay opening week finishing off second in the box office behind The Hunger Games: Mockingjay Part 1. The weekend Box Office Mojo shows its success over just the holiday weekend grossing $25.6 million. [8]. The box office also shows its success over the course of the first five days, with a domestic gross of $36 million and a foreign gross of $65 million, giving the worldwide total of $98.6 million. Unfortunately the gross income of Penguins of Madagascar’s opening did not compare to that of Madagascar‘s opening three day weekend of $60 million, therefore falling short of Dreamworks Animation’s ultimate expectations [9].

Recent Success

[10] How to Train Your Dragon 2 Trailer

How to Train Your Dragon 2 made its last surge in theaters both domestically and globally over Labor Day weekend of 2014. Hiccup, voiced by Jay Baruchel and Toothless’ journey continues. In their adventure to an ice cave that leads to their discovery of new wild dragons the two find themselves trying to keep the peace [11]. It officially crossed the $600,000,000 million mark, “A record-breaking opening in China coupled with phenomenal success in territories around the world have catapulted Dragon 2 to become the highest grossing animated film of the year and one of the top ten grossing films of the year in any genre.” On top of the first two movies success Dreamworks Animation publicly announced that there will a third How to Train Your Dragon 3 to be released in June of 2017. The film will have the same writer, director and producer Dean DeBlois and Bonnie Arnold. As well as some of the same cast, including Jay Baruchel, America Ferrera as Astrid and Cate Blanchett as Valka. [12]

The How to Train Your Dragon franchise has contributed tremendously to the success of the company in the past few years. How to Train Your Dragon 2, single handedly contributed to the majority of success for Dreamworks Animation’s financial third quarter of 2014. “Films generated sales of $142.4 million and segment gross profit of $64.3 million to the third quarter, with “How to Train Your Dragon 2″ contributing $74.2 million in revenue as it continues to play worldwide. [13]” As the year comes to an end Dreamworks Animation can still expect financial benefits from the DVD release around the holidays.

Upcoming Releases

Home Pic

[14] Courtesy of News.Mic

Dreamworks Animation Studios will be releasing a new animation feature currently set for March 27, 2015. A story about an alien race Boov, that invades Earth, while relocating the humans one very “resourceful” girl by the name of Tip teams up with a Boov alien. The two take on the adventure of intergalactic battle and learning what’s really at stake. Tip will be voiced by Rihanna, while her new alien acquaintance Oh will be voiced by Jim Parsons and the leader of Boov, Captain Smek will be voiced by Steve Martin  [15].

The anticipated feature film is one different from any other. Tip, the heroine of Home, marks one of the first black female 3D animated character that any Hollywood studio has ever had. [16] The film was originally to be released during the Thanksgiving holiday slot however it was strategically switched with the release of Penguins of Madagascar. It was thought by the management of Dreamworks Animation that the Madagascar franchise would fare better during the holiday competition while Home would be more successful on its own. “We will continue to be as flexible as necessary when it comes to our release dates,” said Dawn Taubin, chief marketing officer at DreamWorks Animation also adding, “We’re confident that this date switch gives both of our upcoming releases the largest opportunity for success…” [17].

[18] Home trailer

Additions to Netflix

Dreamworks Animation new Netflix series All Hail King Julien will premiere five twenty-two minute episodes on December 19, 2014. The story line takes place before Madagascar however still star the well known cast of Julien, Mort and Maurice, voiced by Danny Jacobs, Andy Ritcher, and Kevin Richardson as well as a new line up characters. All Hail King Julien will have the lemurs taking on the adventures of Madagascar in a very comedic way drawing in a wide viewer audience [19].

All Hail Pic

[20] Courtesy of Dreamworks Animation

The new show joins Dreamworks Turbo FAST, as the studios television line up continues to grow. It is their hope the by the end of 2016 there will be another 10 new animated series on Netflix. Margie Cohn, the head of television for DreamWorks Animation explains that “All Hail King Julien is really a showcase for our talented artists to bring the Netflix audience the great storytelling, compelling characters and fantastic design that is the hallmark of DreamWorks Animation.” [21]

Sources

[1] Dreamworks Animation Logo, auocoms.com/dreamworks-animation-logo, RT: 11/15/14

[2] “Our History”, www.dreamworksstudios.com, RT: 11/15/14

[3] Jeffrey Katzenberg, www.dreamworksanimation.com, RT: 11/12/14

[4] Ann Daly, www.dreamworksanimation.com RT: 11/12/14

[5] Lew Coleman, www.forbes.com, RT: 11/12/14

[6] Dreamworks Finance, ir.dreamworksanimation.com/investor-relations/financial-information/default.aspx, RT: 11/30/14

[7] Penguins of Madagascar, www.dreamworksanimation.com, RT: 11/15/14

[8] Boxoffice Weekend Results, boxofficemojo.com, RT: 12/1/14

[9] Boxoffice Mojo Weekend Report, boxofficemojo.com, RT: 12/1/14

[10] How to Train Your Dragon 2 Trailer, youtube.com, RT: 11/15/14

[11] How to Train Your Dragon 2 Summary, IMDB.com, RT: 11/18/14

[12] “How to Train Your Dragon 2 Crosses $600,000,000″, PRNewswire.com, RT: 9/17/14

[13] “‘How to Train Your Dragon 2’ Lifts Dreamworks Animation Earning”, Variety.com, RT: 11/20/14

[14] Home Picture, News.mic.com, RT: 11/29/14

[15] Home Summary, IMDB.com, RT: 11/29/14

[16] “Dreamworks Latest Movie…”, News.mic.com, RT: 11/29/14

[17] “‘Home,’ ‘Penguins of Madagascar’ Swap Release Dates, Variety.com, RT: 11/28/14

[18] Home Trailer, Youtube.com, RT: 11/29/14

[19] “All Hail King Julien”, IMDB.com, 11/30/14

[20] “‘All Hail King Julien’ picture”, madagascar.dreamworks.com, RT: 11/30/14

[21] “The Wildest Party Ever Hits the Jungle when the Netflix Original Series  ‘All Hail King Julien’ Debuts Dec. 19″, dreamworksanimation.com, RT: 11/30/14

DreamWorks Studios

Posted on by 
By Kevin Sir

Courtesy of wholemovieinfo.com [a]

DreamWorks Studios
100 Universal City Plaza Dr., Bldg. 5121
Universal City, CA 91608
P: (818) 733-9300
http://www.dreamworksstudios.com/

Key Executives

spielberg_steven_website

Steven Spielberg (Principal Partner) [b]

snider_stacey_website

Stacey Snider (Principal Partner / Co-Chairman / CEO) [c]

small_jeff_website

Jeff Small (President / Chief Operating Officer) [d]

bario_holly_website

Holly Bario (President of Production) [e]

Company Overview

In 2007, DreamWorks introduced Stacey Snider, who was a former Chairman of Universal Studios, as the current Co-Chair and CEO of DreamWorks. In 2008, a $1.5 billion dollar deal was made with an Indian investment firm, Reliance ADA Group enabling DreamWorks’ films to be distributed and promoted by The Walt Disney Studios. [1] [2]

Brief History

Formerly identified as DW II Distribution Company, LLC, DreamWorks Studios is now known as DreamWorks, LLC, DreamWorks SKG, DreamWorks Pictures, and/or DreamWorks. The emergence of DreamWorks took place on October 12, 1994 when Steven Spielberg, Jeffrey Katzenberg, and David Geffen decided to establish Hollywood a new studio. The “SKG” appearing on the bottom of the logo for both DreamWorks and DreamWorks Animation (DWA) was created based off of these founders’ last names. In 2004, DWA separated from DreamWorks to form two companies. The license for the “DreamWorks” name and logo are licensed through DWA. Viacom, who was the parent company of Paramount Pictures on December 11, 2005, bought DreamWorks, however in 2008, DreamWorks gained back its independence. [1] [2]

Financials

MV5BMTQ3ODY4NzYzOF5BMl5BanBnXkFtZTgwNjI3OTE4MDE@._V1_SX214_AL_

Need For Speed Poster,
Courtesy of IMDb [f]

Contrary to DreamWorks Animation, DreamWorks Studio’s financials are unattainable since the company still remains as a privately held company. However, monumental financial information about DreamWorks can be attained through deeper research. As mentioned in the Company Overview, the agreements made with both Viacom and Reliance ADA Group add up to be about $3 billion dollars and this has saved DreamWorks’ debt from the previous years’ loss. Also, the information and performance from past films can roughly estimate how the company is doing in terms of revenue. DreamWorks’ most recent film, “Need For Speed” released in March 14, 2014 has successfully made profit overall.  To look at it closely, the domestic gross profit for “Need For Speed,” which is roughly $42 million dollars did not even nearly meet its production budget of $66 million dollars. However, the film was a success internationally considering it made $143 million dollars. “Need For Speed” was successful in making a total of $120 million dollars, and indeed, it was a much needed profit due to DreamWorks’ failure to make profit with its past films.

need-for-speed-trailer-starring-aaron-paul-looks-like-the-sixth-season-of-breaking-bad

Aaron Paul pictured, Courtesy of Business Insider [g]

There are several reasons for the success of “Need For Speed.” First, it was originally a very popular game that debuted back in 1994, which could have drawn the video gamer audience. Also, the film starred Aaron Paul, who plays Jesse Pinkman on Breaking Bad. Breaking Bad won 10 Primetime Emmy Awards and two Golden Globe Awards, and the show’s buzz has turned Jesse Pinkman into a household name. For these reasons, this enabled the film to draw in a wider audience.

Need for Speed debuted in 1994, and over the course of the next two decades, the game would evolve under several studios such as Black Box and Criterion Games. The series has been a critical and commercial hit with gamers. [3] [4] [5] [6]

Right Here, Right Now

After researching and looking at the patterns, the DreamWorks Studio has dramatically decreased the amount of movie being released since the year 2012. In fact, in 2012 and 2013, only two movies were released each year, and following its pattern, DreamWorks is planning on releasing only two movies in 2014 as well. [7]

The Prey Poster,
Courtesy of IMDb [h]

On January 15th, 2014, after attaining the rights from Brio Films, Studio Canal and Cohen Media Group, DreamWorks Studios plans to remake a French film called “La Proie” from 2011; the remake will be called “The Prey” Originally directed by Eric Valette, La Proie has an attention grabbing plot which centers around a crook who needs to escape out of jail to save his family from his former cellmate and confidante who is a serial killer. With its remake, the film has an advantage of potentially attracting French people who has already seen the movie and want to watch an American remake version. In addition, the international gross profit could even exceed the domestic’s. [8]

 

marc-platt-dreamworks

Pictured Producer Marc Platt (“The Girl on the Train”)
Courtesy of Variety [i]

On March 24, 2014, DreamWorks Studios obtained the rights from Paula Hawkins, the author of “The Girl on the Train” for Marc Platt to produce as a R-rated movie. The novel centers around a young woman who gets involved in a murder investigation as a witness. From this news, DreamWorks Studios is on a path of producing mainly thrillers in its upcoming years. [9]

“Eleanor & Park” Courtesy of p.gr-assets.com [j]

On April 2, 2014, DreamWorks Studios attained the rights from Rainbow Rowell to make her novel, “Eleanor & Park,” into a movie. The movie takes a place in year 1986 in high school in Omaha with two 16 year olds: Eleanor, an insecure girl, and Park, a half-Korean boy who attempt to find themselves. [10]

“Made In Sweden” Courtesy of cdn-s3.thewrap.com [k]

On April 7, 2014,  DreamWorks Studios announced that Mark Sourian will produce a crime thriller from the Swedish novel called “Made in Sweden” by Anders Roslund and Stefan Thunberg. Along with the authors, Niclas Salomonsson will executive produce.The novel is about a bank robbery from Sweden’s history and a story about a band of brothers who were involved in it. The audience should be prepared for the upcoming works of DreamWorks Studios that are filled heavily with small budgeted chilling thriller movies. [11] 

Coming Up

bollywood-manish-dayal

Manish Dayal Pictured, Courtesy of http://i1.cdnds.net/ [l]

DreamWorks will be releasing a new film on August 8th, 2014 called “The Hundred-Foot Journey.” Due to the fact that this movie is still in the early development stages, a trailer is not available yet. “The Hundred-Foot Journey” centers around an Indian family who moves to France, and then opens up a restaurant across the street from a Michelin-starred French restaurant. Hassan Kadam, who is played by Manish Dayal, is a phenomenal culinary cook and after being displaced from their native India, the Kadam family moves to a village of Saint-Antonin-Noble-Val located in the south of France. After opening up an Indian restaurant called the ‘Maison Mumbai,’ Madame Mallory, who is played by Helen Mirren, decides to protest against the new Indian restaurant. The rivalry between the restaurants come to an end as Madame Mallory admits and recognizes Hassan’s gift as a chef and takes him under her wing.

MV5BNzI1Mjg5MjAyNF5BMl5BanBnXkFtZTgwNjc2NDA0MDE@._V1_SY317_CR131,0,214,317_AL_

Oprah (Left)
Helen Mirren (Right)
Courtesy of IMDb [m]

DreamWorks is focused on improving profits due to its loss from the past few years. The budget for their upcoming movie “The Hundred-Foot Journey” is approximately $25 million dollars. Of course, this budget is by no means small; however, as compared to DreamWorks’ film previous budgets in the past, it is evident to acknowledge that DreamWorks is cutting budgets and focusing more on making a profit. Also, what is interesting about “The Hundred-Foot Journey” is that Oprah Winfrey is one of the producers. It is quite safe to conclude that having Oprah as a producer is one of the strategies that DreamWorks plans on employing in hopes of attracting wider audiences. Indeed, the “Oprah Effect.” In hopes of making a profit with DreamWorks’ new small budget strategy, this is a clever and strategic approach because Oprah can “suddenly turn a small, unprofitable business into a multimillion-dollar company.” In this case, hopefully these types of results are seen with this movie. [12] [13]

Sources:

[1] DreamWorks Studios – History, dreamworksstudios.com, RT: 4/16/14

[2] DreamWorks Studios – FAQ, dreamworksstudios.com, RT: 4/16/14

[3] 3 Reasons ‘Need for Speed’ Could Be the Next ‘Fast & Furious’, fool.com, Leo Sun, 2/17/14, RT: 4/16/14

[4] Aaron Paul Facts: 17 Things You (Probably) Don’t Know About the ‘Need for Speed’ Star, news.moviefone.com, Jonny Black, 3/14/14, RT: 4/16/14

[5] EA and DreamWorks Lift the Curtain on Need for Speed the Movie, investor.ea.com, 6/10/14, RT: 4/16/14

[6] Box Office Mojo – Need For Speed, boxofficemojo.com, RT: 4/16/14

[7] Movie Insider – DreamWorks Studios, movieinsider.com, RT: 4/16/14

[8] DreamWorks To Remake French Thriller ‘The Prey’, dreamworksstudios.com, Mike Fleming Jr., 1/15/14, RT: 4/16/14

[9] DreamWorks Acquires Novel ‘The Girl on the Train’ for Marc Platt, dreamworksstudios.com, Justin Kroll, 3/24/14, RT: 4/16/14

[10] ‘Eleanor & Park’: DreamWorks picks up film rights to Rainbow Rowell novel, dreamworksstudios.com, Anthony Breznican, 4/2/14, RT: 4/16/14

[11] DreamWorks Studios Options Crime Thriller Book “Made in Sweden”, dreamworksstudios.com, 4/7/14, RT: 4/16/14

[12] DreamWorks Studios – The Hundred-Foot Journey, dreamworksstudios.com, RT: 4/16/14

[13] Investopedia – Oprah Effect, investopedia.com, RT: 4/16/14

Multimedia Sources

[a] DreamWorks Studios Logo, wholemovieinfo.com, RT: 4/16/14

[b] Steven Spielberg Photo & Info, dreamworksstudios.com, RT: 4/16/14

[c] Stacey Snider Photo & Info, dreamworksstudios.com, RT: 4/16/14

[d] Jeff Small Photo & Info, dreamworksstudios.com, RT: 4/16/14

[e] Holly Bario Photo & Info, dreamworksstudios.com, RT: 4/16/14

[f] Need For Speed Poster – IMDb, IMDb.com, RT: 4/16/14

[g] Photo of Aaron Paul, static4.businessinsider.com, RT: 4/16/14

[h] The Prey Poster -IMDb, IMDb.com, RT: 4/16/14

[i] Photo of Marc Platt, variety.com, RT: 4/16/14

[j] Photo of Eleanor and Park, p.gr-assets.com, RT: 4/16/14

[k] Photo of ‘Made in Sweden’, cdn-s3.thewrap.com, RT: 4/16/14

[l] Photo of Manish Dayal, cdnds.net, RT: 4/16/14

[m] Photo of Oprah and Helen, IMDb.com, RT: 4/16/14

DreamWorks Animation

Posted on by 
By Cori Rosen

Photo Courtesy of collider.com [1]

1500 – A Seasport Blvd

Redwood City, CA

(650) 562-9000

www.dreamworksanimation.com

A BRIEF HISTORY

DreamWorks Studios was founded by Jeffrey Katzenberg, Steven Spielberg, and David Geffen in 1994. Katzenberg started DreamWorks SKG after he dashed from Disney following power struggles with Michael Eisner, former CEO of The Walt Disney Company. DreamWorks SKG built a new business division, DreamWorks Animation in 2000. Then in the autumn of 2004, Dreamworks Studios spun-off its animation division into DreamWorks Animation SKG, Inc., a publicly traded company. [2] [3]

ABOUT THE COMPANY

Dreamworks Animation is a boast-worthy creative company that churns out high-quality entertainment. Dreamworks Animation has theatrically released a whopping twenty-seven animated feature films, including blockbuster favorites Shrek, How to Train Your Dragon, and this summer’s Turbo. Although the entertainment factory is widely known for its feature CGI animated films, the company also creates television specials and series as well as live entertainment properties. [4]

[5]

KEY EXECUTIVES

Jeffrey Katzenberg, Chief Executive Officer and Director

Photo Courtesy of DreamWorks Animation [6]

After co-finding DreamWorks SKG, Katzenberg was at the helm of DreamWorks Animation when it became an IPO. Under his leadership, DreamWorks Animation has blossomed into the world’s largest animation studio in the world and received nine Academy Award nominations and two Best Animated Feature wins. [6]

Lew Coleman, President and Chief Financial Officer

Photo Courtesy of DreamWorksAnimation.com [7]

Previously President and Director of the Company, Coleman took on his current position in 2007. Coleman recently oversaw the formation of a joint venture that established a prominent China-focused entertainment company between DreamWorks Animation with China Media Capital, Shanghai Alliance Investment, Ltd., and Shanghai Media Group. [7]

Heather O’Connor, Chief Accounting Officer

Photo Courtesy of DreamWorksAnimation.com [8]

O’Connor previously served as Director of SEC Reporting for DreamWorks Animation and also worked within the Accounting and Financial Planning & Analysis departments at DreamWorks LLC. [8]

Andrew Chang, General Counsel and Corporate Secretary

Photo Courtesy of DreamWorksAnimation.com [9]

Prior to his current position, Chang held positions as head technology lawyer and head of litigation starting in October 2004 when the Company became publicly-traded. [9]

Ann Daly, Chief Operating Officer

Photo Courtesy of DreamWorksAnimation.com [10]

Daly has worked as Chief Operating Officer since the company’s IPO in 2004. Previously, she served as head of the animated division of DreamWorks SKG since 1997. [10]

QUICK FINANCIALS

DreamWorks Animation SKG, Inc.’s total revenue for its third quarter, which came to a close on Sept. 30th, was $154.5 million with a net income of $10.1 million, and earning per share a total of $.012 on a fully diluted basis. A contribution of $120.7 million and gross profit of $55.4 million derives from the feature film segment of the company’s revenue. The films Turbo, The Croods, Rise of the Guardians, and Madagascar 3: Europe’s Most Wanted were released in the third quarter. Television series and segment specials contributed a revenue of $18.2 million and turned a gross profit of $4.2 million. AwesomenessTV, an online channel operator that Dreamworks recently acquired, contributed revenue of $3.6 million. The consumer products segment contributed $18.2 million in revenue and $4.2 million in gross profit. [11] [12]

Photo Courtesy of SeekingAlpha.com [13]

IN THE NEWS

netflix

Photo Courtesy of Zolmax.com [15]

• Netflix
Netflix announced a multi-year deal with Dreamworks for 300 hours of original television programming inspired by characters from the animation company’s franchises, such as Shrek, The Croods, and its upcoming feature flicks. Characters from Classic Media, which Dreamworks purchased a year ago, are also a part of this deal. Therefore, shows may develop that star familiar faces like Casper the Friendly Ghost, Lassie, and She-Ra. [14]

Photo Courtesy of Techcrunch.com [17]

•The Second Screen
M-Go, an online movie storefront, is a joint venture between DreamWorks Animation and Technicolor. Similar to Walmart’s Vudu and Apple’s iTunes, M-Go focuses on transactional movie sales and rentals. It already has deals with five major Hollywood studios, NBCUniversal, Paramount Pictures, Sony Pictures Home Entertainment, Twentieth Century Fox, and Warner Bros. Digital Distribution, to sell and rent movies to users. In effort to get M-Go on more devices, M-Go announced on September 4th that the M-Go app will be available on 2012 and 2013 LG Smart TVs.  [16]

Photo Courtesy of Dailymail.co.uk [19]

• The More Characters The Merrier
DreamWorks Animation recently acquired the library of Chapman Entertainment, a U.K.-based children’s television company. DreamWorks snagged its television portfolio, which includes popular titles like “Fifi and the Flowertots,” “Roary the Racing Car,” “Raa Raa the Noise Lion,” and “Little Charley Bear”. This acquisition directly follows DreamWorks Animation’s purchase of Classic Media in July 2012. [18]

Photo Courtesy of zap2it.com [21]

•Dragons Dominates its Demographic
The second season of Dreamworks Dragons: Riders of Berk premiered on Cartoon Network on Sept. 19th. The first season of the cartoon, based on the Academy Award-nominated film How to Train Your Dragon, ranked number one in its timeslot among boys ages 2-14 versus all other TV networks. [20]

Photo Courtesy of cdn.funcheap.com [24]


• Turbo Races for Profit
Turbo just released on home video November 12th. Turbo underperformed at the box office, failing to rise to the success of last summer’s Madagascar 3. Rise of the Guardians also tanked in theaters, causing DreamWorks to take an $87 million write down. However, Rise of the Guardians later brought in $42.4 million through pay TV deals. Hopefully Turbo will see similiar results and reel in $46 million in consumer products necessary to make Turbo a lucrative endeavor. Wall Street analysts have commended DreamWorks ability to turn a mediocre box office performer into a hit on DVD, Blu-Ray, and Digital HD. [22] [23]

Photo Courtesy of Variety.com [26]

• Everybody was Kung-Fu Fighting
Oriental DreamWorks–a co-venture between DreamWorks Animation (45% equity stake), China Media Capital, Shanhai Alliance Investment, and Shanghai Media Group (combined 55% equity stake between the three)–is in the process of developing four feature films. Kung Fu Panda 3 in addition to one other co-produced U.S.-Chinese animated flick and two-live action projects in Chinese are currently slated for development. [25]

COMING SOON

• Mr. Peabody & Sherman

 [28]

Mr. Peabody & Sherman, which features the voices of Ty Burrell and Max Charles, is set for release on March 7th, 2014. The Rob Minkoff directed film–coined as a big screen adaption of the Rocky & Bullwinkle cartoon–follows Mr. Peabody and his adopted boy Sherman as they hurtle back in time to repair history and ultimately save the future. [27]

Rocky & Bullwinkle

Photo Courtesy of http://media2.firstshowing.net [30]

• And They’re Back! DreamWorks Animation plans to give audiences a shot of nostalgia with a new short film Rocky & Bullwinkle, arriving in 2014. Directed by Gary Trousdale, the updated version of the original short will feature the voices of June Foray as Rocket “Rocky J. Squirrell and Tom Kenny (Spongebob Squarepants) as Bullwinkle J. Moose. [29]

Photo Courtesy of entertainmentwallpaper.com [32]

• How to Train Your Dragon 2
Riding on the success of 2010’s How to Train Your Dragon–a half-billion dollar player at the global box office and Oscar nominee–, DreamWorks Animation will release its sequel on June 13th, 2014. How to Train Your Dragon 2 reunites the voices of the first film, Jay Baruchel, Kristen Wiig, Gerald Butler, and Jonah Hill. [31]

SOURCES

[1] Collider.com – Dreamworks Animation Logo

[2] DreamWorksStudios.com – DreamWorks Animation History

[3] Forbes.com – DreamWorks Animation’s Complicated Legacy

[4] DreamWorksAnimation.com – About the Company

[5] Youtube.com – Behind the Scenes of DreamWorks Animation

[6] DreamWorksAnimation.com – Jeffrey Katzenberg’s Bio

[7] DreamWorksAnimation.com – Lew Coleman’s Bio 

[8] DreamWorksAnimation.com – Heather O’Connor’s Bio

[9] DreamWorksAnimation.com – Andrew Chang’s Bio

[10] DreamWorksAnimation.com – Ann Daly’s Bio

[11] MarketWatch.com – Third Quarter Financial Report

[12] Tbvision.com – TV Sales aid DreamWorks Animation Revenue

[13] SeekingAlpha.com – DreamWorks Animation Skg Inc StockCharts

[14] Zolmax.com – Netflix Deal with DreamWorks Animation 

[15] Zolmax.com – Netflix Photo

[16] TechCrunch.com – M-Go now on LG TVs

[17] TechCrunch.com – M-Go Photo

[18] Variety.com – Chapman Entertainment

[19] Dailymail.co.uk – Chapman Entertainment Photo

[20] BroadwayWorld.com – Cartoon Network

[21] Zap2it.com – DreamWorks Dragons Photo

[22] BizJournals.com – Turbo on Home Video 

[23] Reuters.com – Turbo failed to Match Predecessor

[24] Cdn.funcheap.com – Turbo Photo

[25] Variety.com – Oriental DreamWorks

[26] Variety.com – Oriental DreamWorks Photo

[27] Screenrant.com – Mr. Peabody & Sherman 

[28] Youtube.com – Mr. Peabody & Sherman Trailer

[29] Rocky & Bullwinkle Short – FirstShowing.net

[30] Firstshowing.net – Rocky & Bullwinkle Photo

[31] Deadline.com – How to Train Your Dragon 2 

[32] Entertainmentwallpaper.com – How to Train Your Dragon 2 Photo

 

DreamWorks Animation SKG Studios

Posted on by 
Ricky Laubenstein

DREAMWORKS ANIMATION SKG

dream

A Brief History

Steven Spielberg, Jeffrey Katzenberg, and David Geffen founded DreamWorks SKG in 1994. The “S”, “K”, and “G” comes from the first letter of the last names of the founders. The combination of Spielberg and Katzenberg’s directing prowess, with Geffen’s unmatched musical soundtrack production, turned the company into an instant powerhouse. Their focus was to create and distribute animated feature films. They made partnerships with Microsoft and special effects company PDI in the mid 90’s to increase production quality. The company was eventually sold to Paramount but has created nearly thirty films since it was founded.

Corporate Figures

Jeffrey Katzenberg- Chief Executive Officer and Director

jeffrey

Despite co-founding the company, Jeffrey has only served as Chief Executive Officer and member of the Board of Directors since 2004.  He has a long history of success including being chairman of the board of The Walt Disney Studios for ten years from 1984 to 1994. There he produced several smash hits including Aladdin, The Little Mermaid, and The Lion King.

Lew Coleman- President and acting Chief Financial Officer

Lew

Coleman has a rich financial back round working at Wells Fargo Bank for thirteen years and then another ten years at Bank of America where he served as Chairman and Head of Capital Markets. In 2001, he was blessed with the opportunity to be in the Northrop Grumman Board of Directors. By 2004, he became the director of DreamWorks and after a year was promoted to President of DreamWorks Animation.

Ann Daly- Chief Operating Officer

Ann

Ann’s experience is un-surmounted with fourteen years of work in The Walt Disney Company. There she developed strategies for the marketing, sales, and distribution for the home video division.  She was quickly appointed president of Buena Vista Home Video. She then moved to be the head of the animation division of DreamWorks SKG in 1997 where she focused more on the production side of things.  After several successful years she was promoted to chief operating officer in 2004.

Anne Globe- Chief Marketing Officer

anne globe

After graduating at Syracuse University, Globe got her start marketing at The Walt Disney Studios. With her wide set of skills and passion it was not long until she moved to be Director of National Promotions for Universal Pictures and Universal Studios Hollywood. Shortly after she was promoted to Vice President of Promotions at MCA/Universal. In 1996, Globe became a part of the DreamWorks team developing promotional campaigns for DreamWorks Animation feature films and creating consumer products. Anne Globe is mostly known for her strategic partnerships and long lasting relations with Hewlett Packard and Intel.

Financial Report

DreamWorks Animation SKG released their financial statement for the fourth quarter (2012) and compared them to the last four years.  There was a steady rise in equity starting at one billion in 2008 to 1.3 billion in 2011, however it platued at 1.3 again in 2012.  Yet total revenues and total assets did increase from the previous year, which will instill investor confidence.

Recent Projects

The Croods

croods

“The Croods” takes place in pre-historic time and is about a family who lost their cave and no longer has a home. The movie, recently released on March 22 2013, follows their adventure of discovery through an unknown world. Starring Emma Stone, Nicolas Cage, and Ryan Reynolds it is a story that the whole family will enjoy. It was the number one ranked movie the opening weekend making a whopping $43 million. It grossed more over seas with a total of $204 million in foreign countries and $125 million domestically adding up to a worldwide gross of nearly $330 million. The marketing strategy was certainly geared towards kids with a partnership with Nickelodeon.  The movie was featured under Nickelodeon’s “Nicksclusives” and they consistently aired the movie trailer on the channel in between episodes.

<iframe width=”560″ height=”315″ src=”http://www.youtube.com/embed/VeG3Zmk08UU” frameborder=”0″ allowfullscreen></iframe>

Rise of the Guardians

rise

“Rise of the Guardians” is another kid-oriented animated feature film that involves the holiday heroes we all know and love combining forces to stop evil and preserve imagination for the world. It was released last November 21st .Starring Hugh Jackman and Alec Baldwin the movie debut at a number four ranking the opening week grossing at nearly $23 million. It seems to be a re-occurring pattern for DreamWorks as foreign sales nearly doubled domestic sales with over $200 million with a total gross of over $300 million worldwide.  An essential element to the movie as a whole was the consumer products that went with it.  Having action figures of characters in the movie is a highly effective way of marketing and keeps it relevant to the kids. DreamWorks also made a unique business move with the release of the DVD around Easter time. Since the Easter bunny was one of the main characters in the story, the DVD came with two hopping eggs. It may seem miniscule, but even little things like eggs make the DVD more memorable and attractive for consumers.

 

action figure

-Rise of the Guardians action figures

Puss in Boots

puss

“Puss in Boots” was released back on October 28, 2011 and is based off the supporting character in the “Shrek” movies. The story takes place long before Puss met Shrek and involves him saving his town with the help of Kitty Softpaws and Humpty Dumpty. The movie grossed $34 million opening weekend with a number one ranking. Domestic sales barely broke over production costs with nearly $150 million but almost tripled that with foreign sales at over $405 million. The marketing strategy fit well with the on your feet action in Puss in Boots. DreamWorks developed a series of games that involved different elements of the movie. You can be Puss and climb up the beanstalk in the game “Beanstalk Boost” or participate in a dance competition in the game “Dancing Boots”. You can even take a shot at directing with the game “Dance Fight Mix Master” where you pick different clips of the movie to mesh together and make them funny. Having interactive games gives kids a different perspective on the movie and creates an emotional attachment to the characters. With a spin-off movie like this it not only elaborates the “Shrek” series but also further promotes DVD sales and the movie “Shrek: The Final Chapter”. Now when consumers watch the classic “Shrek” tales there is so much more behind the character Puss in Boots because they now know his story.

<iframe width=”560″ height=”315″ src=”http://www.youtube.com/embed/Znuq-daWfLE” frameborder=”0″ allowfullscreen></iframe>

 

DreamWorks Animation SKG for the Future

DreamWorks Animation SKG has a long history of creative ingenuity.  They have seemed to dominate the animated feature film genre for quite some time now. The company has shown no signs of stopping and will continue to grow and develop new stories as well ass continue their spin-offs to keep their classics relevant.

Work Cited

[1] Company Information, Movies, Corporate figure heads and pictures http://www.dreamworksanimation.com/company

[2] Company Press http://topics.nytimes.com/top/news/business/companies/dreamworks-animation-skg-inc/index.html

[3] Company Timeline http://www.referenceforbusiness.com/history2/97/DreamWorks-SKG.html

[4] Company Insight http://www.closinglogos.com/page/DreamWorks+Pictures

[5] Company box office numbers http://www.boxofficemojo.com/

[6] Company Future

http://www.denofgeek.com/movies/24929/what-does-the-future-hold-for-dreamworks-animation

 

 

DreamWorks Animation

Posted on by 
by Alex Wenner

dreamworks_animation_logo_1

1000 Flower St.
Glendale, CA, 91201, United States
(818) 695-5000
dreamworksanimation.com

Origins:

DreamWorks’ Steven Spielberg, Jeffrey Katzenberg and David Geffen on the cover of Time Magazine, March 27, 1995. Coutesy of malibucomplete.com

Co-founded in 1994 by entertainment veterans Stephen Spielberg, Jeffrey Katzenberg and David Geffen, DreamWorks Animation SKG has released a total of twenty-six animated feature films that have grossed over $10 billion worldwide (as of 2012). In 1995, DreamWorks embarked on a co-production venture with Pacific Data Images. This new unit was created to produce computer-animated motion pictures, beginning with 1998’s Antz. In 2005, Viacom purchased the live-action division of DreamWorks, only to end this partnership in 2008. Reliance Entertainment now acts as its parents company. 20th Century Fox took over international marketing and distribution for SKG in 2012, and the SKG studio now handles its own domestic distribution. In addition to feature films, DreamWorks produces television programming and other family entertainment. [1] [2]

Key Executives:

Spielberg, Courtesy of static-I3.org

Jeffery Katzenberg, Courtesy of hollywoodreporter.com

Jeffrey Katzenberg – CEO and Director: Directed Disney‘s animation unit to successes like The Little Mermaid (1989), Beauty and the Beast (1991), Aladdin (1992), and The Lion King (1994) before co-founding DreamWorks Animation in ’94. Heavily involved in early SKG animation hits.

Lew Coleman – President and CFO: Spent 37 years in the banking industry before joining SKG in 2007.

Stephen Spielberg– Principal Partner: One of Hollywood’s most recognizable names and

Lew Coleman, Courtesy of dreamworksanimation.com

talents, Steven Spielberg co-founded the studio. From 1997 to 2008’s Indiana Jones and the Kingdom of the Crystal Skull , all Spielberg films were released through DreamWorks live-action division. [3] [4]

Financials: [5]

Revenue: $749 million (2012)

Operating Income: -$65 million (2012)

Animation Portfolio:
DreamWorks has enjoyed considerable success, both commercial and critical, with its large library of animated films. SKG’s films boast a $430 million gross average, an astounding number second to only Pixar. Four of DreamWorks films rank amongst the fifty highest-grossing films of all time, and the studio can lay claim to sixteen of the fifty highest-grossing animated features of all time. Though the studio has a history of traditionally-animated films (The Road to El Dorado, Sinbad), SKG has confirmed that all future films will be computer-animated. [6]

Chicken Run (2000)

Courtesy of impawards.com

 

Co-financed and distributed by DreamWorks for Aardman Animation, the stop-motion animated Chicken Run marked one of the company’s first forays into animated motion pictures. It was a decisive success, grossing nearly $228 million worldwide with a $42 million budget.

 

 

 

Shrek (2001)

DreamWorks found solid gold with the release of Shrek, a box-office smash-hit that

Courtesy of traileraddict.com

catapulted the studio to the forefront of film animation alongside studios like Pixar and Disney. The green ogre grossed $485 million worldwide and earned the Academy’s first award for Best Animated Feature. The computer animation used in Shrek was different from the traditional animation methods used in previous DreamWorks features, and the film’s release marked a subtle change in direction for the studio; now it would focus its efforts almost entirely on computer animation. Its sequel, Shrek 2, would go on to shatter box-office records in 2004 ($920 million worldwide gross).

Madagascar (2005)

Courtesy of impawards.com

 

Following the computer-animated tradition of Shrek, Madagascar continued the string of massive success for SKG, taking in $530 million worldwide in ’05.

Kung Fu Panda (2008)

impawards.com

Jack Black stars in this computer animated comedy that marked DreamWorks biggest opening for a non-sequel, and the highest grossing animated feature of the year ($632 million worldwide).

Rise of the Guardians (2012)

Expected to launch a new franchise, Guardians (featuring a re-envisioning of classic characters Santa Claus, the Tooth Fairy, etc.)  was considered a flop despite being well-received critically and grossing over $300 million worldwide. It also received a Golden Globe nomination for Best Animated Feature Film. [7]

Courtesy of yodale.org

Recent Activity:

February 26, 2013 – DreamWorks Animation reported a quarterly loss of nearly $83 million, mainly due to the disappointing performance of Rise of the Guardians (which still brought in over $300 million to an estimated $145 million budget, excluding marketing costs). CEO Jeffrey Katzenberg attributes Guardians lackluster performance to poor marketing. Another film in production, Me & My Shadow, was sent back into development, accruing more losses for the studio. As a result of the studios reset setbacks, SKG announced a series of layoffs that will see around 350 employees lose their jobs by the end of the year. This resulted in a small drop in SKG stock.[8]

March 13, 2013 – Despite watching its stock price drop in the wake of its 4th quarter earnings report, DreamWorks Animation SKG stock experienced an 8% rise after an analyst predicted the studio’s new release, The Croods, will exceed box office expectations. As of April 7th, The Croods has earned over $330 million worldwide in two and a half weeks. [9] [10]

March 20, 2013 – DreamWorks Animation releases the theatrical trailer for its upcoming summer 2013 animated feature, Turbo. Starring voice talent such as Ryan Reynolds, Snoop Dogg, Paul Giamatti and Luis Guzman, the film chronicles a snail’s dream of becoming a racing legend, and will be distributed by 20th Century Fox. [11]

Upcoming Projects- Even with the recent theatrical release of The Croods and the summer release of Turbo, DreamWorks Animation SKG has a full slate of movies set for production. Two sequels to SKG’s acclaimed How to Train Your Dragon (2010) are set for release in 2014 and 2016. In fall 2013, SKG plans to release Mr. Peabody & Sherman, a Rocky & Bullwinkle spin-off. With five planned releases including new films from the Madagascar and Kung Fu Panda franchises, 2015 figures to be a huge year for Animation SKG. [12] 

Sources:

[1]  http://animation.about.com/od/industryprofiles/p/dreamworks.htm

[2] http://www.dreamworksanimation.com/company

[3] http://quotes.wsj.com/DWA/company-people

[4] http://www.forbes.com/companies/dreamworks-animation/

[5] http://quotes.wsj.com/DWA?mod=DNH_S_cq

[6] http://animation.about.com/od/industryprofiles/p/dreamworks.htm

[7] http://www.the-numbers.com/movies/series/DreamworksAnimation.php

[8]  http://mediadecoder.blogs.nytimes.com/2013/02/26/dreamworks-reports-82-7-million-loss/

[9] http://www.hollywoodreporter.com/news/dreamworks-animation-stock-surges-8-428424

[10] http://www.boxofficemojo.com/movies/?id=croods.htm

[11] http://www.firstshowing.net/2013/watch-dreamworks-animations-speedy-theatrical-trailer-for-turbo/

[12] http://screenrant.com/dreamworks-animation-lineup-2013-2016/all/1/

20th Century Fox

Posted on by 
by Bria Holness

Photo courtesy of fanpop.com

Twentieth Century Fox Film Corp

10201 West Pico Boulevard,

Los Angeles, California 90035

www.foxmovies.com

 A Brief History

Twentieth Century Fox Film Corporation, also known as 20th Century Fox, was established on May 31, 1935 when the founders of Fox Film Corporation and Twentieth Century Pictures decided to merge into one.  It is now one of the major American film studios that produces, acquires, and distributes motion pictures.  Based in Los Angeles, California, it operates as a subsidiary of Fox Entertainment Group Inc. and is responsible for some of the top grossing movies, including Avatar and Titanic. [1] [2]

Quick Financials

During the first quarter, which encompasses the months of January, February, and March, 20th Century Fox brought in a gross income of $256.9 million, a 13.7% decrease in comparison to the first quarter of 2012; however, this is also an 123.7% increase in comparison to 2011. [19]

 Key Executives

Keith Rupert Murdoch

Photo courtesy of biography.com

Murdoch is the founder of News Corporation, in which 20th Century Fox is a subsidiary of, and has been its Chairman since 1991. Since 1992, Murdoch has been the Chairman of Fox Entertainment Group Inc. and its Chief Executive Officer since 1995. He operates as Chairman of the Board and Chief Executive Officer of Twentieth Century Fox Film Corporation. [2]

 Eduardo Echeverria

Photo courtesy of variety.com

Echeverria is Senior Vice President of Latin America at Twentieth Century Fox Film Corporation and has served as so since 2001. [2] Echeverria manages the sales and marketing operations and theatrical distribution for all Fox Filmed Entertainment product in Latin America. [2]

 Michael Peikoff

Since July 1, 2007, Peikoff has been Senior Vice President of Licensing and Merchandising of Twentieth Century Fox Film Corporation. His duties include managing internal and external communication for the licensing division and managing retail marketing and licensed promotion initiatives in the U.S. [2]

 Robert Marick

Photo courtesy of licensing.biz

As Executive Vice President since July of 2010, Marick manages the global licensing of Fox’s television and film assets across different platforms including television promotions, interactive gaming, literary publishing, themed entertainment, and consumer products.   [2]

 Ricardo Crespo

Photo courtesy of centralpa.aiga.org

Crespo has served as Senior Vice President of Global Creative at Twentieth Century Fox Film Corporation since July 2010. [2]  Prior to joining the 20th Century Fox team, Crespo held several leadership positions at Saatchi & Saatchi, Mattel Inc., Bozell Worldwide, and McCANN ERICKSON. [4]

In The News

Broken City

Photo courtesy of radionowindy.com

  20th Century Fox Films released its first film of the year, Broken City, starring Mark Wahlberg, Russell Crowe, and Catherine Zeta Jones, on January 18th.  The film told the story of a New York City cop, who one night gets involved in a scandalous shooting.  He’s stripped of his badge but kept out of jail by the works of New York’s Mayor, who offers him a lump sum of money to investigate his wife.  While doing so he finds himself in the middle of a much larger scandal as he realizes that the Mayor isn’t who he seems to be.

During its opening weekend, the film made about $9 million and $4 million the weekend after.  With an estimated budget of $55 million, it has made an overall gross of $19,667,601 up to date.  It has received mixed reviews ranging from being called a complete mess to being considered an entertaining thriller.  Nonetheless, there seems to be a majority consensus—the cast and the numerous twists are great but can only keep the “weak” storyline going but so far, causing it to receive a B- from Entertainment Weekly. [5] [6]

20th Century Fox employed an interesting marketing strategy for the movie.  Instead of featuring promotional quotes from legitimate movie critics, they chose to use tweets from the hashtag, #BrokenCity, in which basically anyone could be a critic.

Photo courtesy of cultureblues.com

The studio believed it was a way to be more personable and interactive and to get fans more excited for the upcoming film.  However, the tactic raised many questions about the weight of movie critics’ opinions and whether or not they carry the same weight as the opinions of the fans. [7]

Wahlberg also held a special, early screening of the film as a fundraiser for the Mark Wahlberg Youth Foundation . He offered a chance to win tickets at Celebrities for Charity. [8]

A Good Day to Die Hard

Photo courtesy of movies.wikia.com

20th Century Fox released the fifth movie of the Die Hard franchise, A Good Day to Die Hard, starring Bruce Willis and Jai Courtney, on February 14th.  This is the first of the franchise to not be released during the blockbuster summer months and instead in the cold month of February. [9]  The film tells the story of a cop, John McClane, who travels to Moscow to help his unruly son Jack, unaware that Jack is really a CIA agent attempting to stop a nuclear weapons robbery.  Despite their differences, they are forced to work together to keep each other and the world safe. [5]

The film was produced for about $92 million.  During its opening weekend, it made $24,834,845 domestically and $45,301,894 oversees, giving it the number one spot of films newly released that weekend. [10] However, this is over $70 million less than what the last movie of the Die Hard franchise made in the summer of 2007.  With this comparison, it could be considered disappointing. [11]

Very unlike the previous films of the series, the film has been largely slated by various critics.  Based on 40 “generally unfavorable” reviews, Metacritic has given the movie a 28 out of 100 and based on 184 reviews, Rotten Tomatoes has given it a score of 4 out of 10. On both sites, several reasons for such low scores have been cited but the majority seems to agree on a muddling plotline with too many holes and twists as the movie’s downfall. [12] [13]

The Croods

Photo courtesy of filmofilia.com

20th Century Fox teamed up with DreamWorks Animation for the first time in the production and release of The Croods, a prehistoric comedy for the family, starring Nicholas Cage, Ryan Reynolds, Emma Stone, and Catherine Keener.   It officially premiered worldwide on March 22nd and brought in $43,639,736 during its opening weekend. [18]

The film follows the story of a caveman, Crug, who must lead his family across an unstable and dangerous landscape after an earthquake destroys their home. While doing so they come across a nomad who charms everyone but Crug with his revolutionary modern ways. [14]  As of April 1st, with a budget of about $135 million, the film has made $93,893,394 domestically and $148,802,379 from foreign theaters, amounting to $242,695,773 worldwide. [18]

To build up anticipation of the release of the movie, DreamWorks made a deal with Rovio to create a mobile game based on The Croods, an impressive marketing strategy. In the game, the Croods, a family of cave men, find their way out of the Stone Age through the use of a new tool, the idea. They hunt and gather their way through new landscapes as they tame creatures they’ve never seen before.

Rovio released the game for Apple and Android devices on March 14, just about a week before the official release of the film. [15]

What’s Next for 20th Century Fox?

20th Century Fox plans to release another 3-D animated family film, Epic, which is based on the children’s book, The Leaf Men and the Brave Good Bugs. From the creators of Ice Age and Rio, Epic follows the story of a teenage girl, who finds herself magically transported into a secret universe.  While there, she must team up with a group of capricious characters in order to save their world and her own from Queen Tara, the evil spider. [16]

Starring the voices of Amanda Seyfried, Josh Hutcherson, Colin Farrell, Aziz Ansari, Steven Tyler, Johnny Knoxville, Beyonce Knowles, and Pitbull, the film is scheduled to be released on May 24th. [17]

Sources

[1] http://www.thestudiotour.com/fox/chronology.shtml

[2]http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapid=35867

[3] http://www.screendaily.com/echeverria-promoted-to-evp-latin-america-at-fox/4030307.article‘

[4] http://centralpa.aiga.org/previous-events/ricardo-crespo-creative-ronin

[5] http://www.imdb.com/title/tt1235522/

[6] http://www.ew.com/ew/article/0,,20483133_20657927,00.html

[7] http://www.cinemablend.com/new/Broken-City-TV-Spot-Turns-Podium-Over-Twitter-Fans-34876.html

[8]http://www.bizjournals.com/boston/blog/mass_roundup/2013/01/mark-wahlberg-broken-city-hingham.html

[9] http://www.charlotteobserver.com/2013/02/13/3852964/its-a-good-day-for-john-mcclane.html

[10] http://www.huffingtonpost.com/2013/02/17/weekend-box-office-a-good-day-to-die-hard_n_2707284.html

[11] http://www.boxofficemojo.com/franchises/chart/?id=diehard.htm

[12] http://www.metacritic.com/movie/a-good-day-to-die-hard

[13] http://www.rottentomatoes.com/m/a_good_day_to_die_hard/

[14] http://www.movieinsider.com/m2646/the-croods/

[15] http://variety.com/2013/digital/games/the-croods-go-mobile-with-angry-birds-creator-1200001701/

[16] http://www.gmanetwork.com/news/story/283733/cbb/20th-century-fox-presents-family-and-kiddie-films-in-2013

[17] http://www.movieinsider.com/m3739/epic/credits/

[18] http://www.boxofficemojo.com/movies/?id=croods.htm

[19] http://boxofficemojo.com/studio/chart/?view=company&view2=ytd&compare=Q1&studio=fox.htm

Dreamworks Animation

Posted on by 
by Emma Sauerwein

DreamWorks Animation SKG

1000 Flower Street, Glendale, California 91201

Phone: 818-695-5000 Website: www.dreamworksanimation.com

 Background

DreamWorks Animation SKG is a publicly traded, American animation studio, producing computer generated animated feature films, television series and live entertainment properties. Appealing to a demographically as well as geographically widespread audience, DreamWorks Animation is able to garner success year after year.

DreamWorks SKG was founded in 1994 by three entertainment giants, Steven Spielberg, David Geffen and Jeffrey Katzenberg. DreamWorks was able to begin creating its computer generated films in 1995 with the film, Antz, after signing a co-production deal with Pacific Data Images [3]. In 2000, DreamWorks gave animation its own business division which would regularly produce animated features. It wasn’t until October of 2004 that DreamWorks Animation SKG was spun off as its own publicly traded company, headed by Jeffrey Katzenberg [1]. Since its founding in 2004, DreamWorks Animation SKG has released 24 films, 15 of which are included in the 50 highest grossing animated features of all time [2]. The animation studio works primarily out of its original campus in Glendale, California.

Key Executives

  • Jeffrey Katzenberg, Chief Executive Officer and Director

  • Lew Coleman, Chief Financial Officer and President
  • Ann Daly, Chief Operating Officer
  • Anne Globe, Chief Marketing Officer
  • Heather O’Connor, Chief Accounting Officer [17]

DreamWorks Animation in the News

  • DreamWorks Animation released its latest CG animated film, Rise of the Guardians, November 21, 2012. Despite heavy advertising and high hopes of an estimated $55 million opening weekend, the film only brought in $32.6 million [8]. Unfortunately analysts are calling it one of the company’s most disappointing releases and the numbers are further reflected in the 5% decrease in stock, 94 cents to $17.11 [8]. This is news comes as a surprise due to the seasonal characters reflecting the time of year as well as a lack of competition on opening weekend. Janney Montgomery Scott financial analyst, Tony Wible, predicted the $55 million in revenue as well as a $39 million profit estimate. However, if the film continues in its slump internationally, DreamWorks Animation could be looking at a $15 million loss.

  • DreamWorks Animation announced in August its plans to develop a $3.1 billion cultural and entertainment district in Shanghai with its partners in China. This endeavor will be named The Dream Center and will contain many shops, reaturants and theaters upon its expected completion in 2016 [5]. The Chinese government is encouraging projects aimed at the metropolis’ middle class in order to aid the nation’s media industries. This six block district will also include Oriental DreamWorks, a new joint venture studio formed with Chinese partners, China Media Capital, the Shanghai Media Group and Shanghai Alliance. The theme will be Kung Fu Panda as the film’s third installment will be filmed and produced in Shanghai [5].

 

 

 

 

  • This summer, July 2012, DreamWorks Animation CEO, Jeffrey Katzenberg announced the creation of an indoor theme park at American Dream at the Meadowlands, NJ based around the characters of famous DreamWorks Animation films [12]. “We look forward to working with Triple Five Worldwide to incorporate DreamWorks Animation characters, storytelling and technology into a unique and innovative family entertainment experience at the venue,” says Katzenberg. The theme park aims to include a water park, themed rides, ice skating rink, indoor ski park, restaurants as well as 1.7 million square feet of retail space.
  • Also at the end of the summer, DreamWorks Animation reported that it had entered into an agreement to acquire Classic Media, which owns some of the best known and enduring franchises for $155 million [11]. The deal was made with Boomerang Media Holdings LLC. Classic Media has a vast portfolio of intellectual property including 450 titles and 6,100 episodes of programming. Some of these esteemed titles include, Casper the Friendly Ghost, Lassie, Where’s Waldo and Rocky and Bullwinkle. The thousands of works from Classic Media will contribute characters and stories to the family friendly entertainment giant of DreamWorks Animation SKG. The company formerly known as Classic Media has been renamed to DreamWorks Classics [11].

Technology

  • Since 2009, DreamWorks Animation has committed to producing all future feature films in the 3D format [9]. This transformation involved a great deal of restructuring as well as educating from within the company. The CG animation process completely changed from its standard form of 2D. 3D has become more popular over the years as big name companies create 3D televisions and fellow studios commit to the 3D promise. CEO, Jeffrey Katzenberg, worked with exhibitors to get more compatible screens as well as with technology giant, Samsung, as a partner on the 3D launch [10]. In the first Samsung model, the “3D Kit” included a copy of DreamWorks Animation’s Monsters vs. Aliens.

  • In a forum hosted by USA Today at the S.I. Newhouse School of Public Communications of Syracuse University, Katzenberg discussed the future of filmmaking technology. “3D is the greatest advancement in film history since the advancement of color in the ’30s.” When asked about the future of the growing technological process Katzenberg made it evident that while he has complete confidence in 3D, he also knows that it will take time before we see progress. “The transition from black and white to color took 20 years, the transition to sound took 8 years, I think we’ve only begun to see the effects.”
  • On November 8, 2012, DreamWorks Animation released the latest of its collection of mobile and tablet apps in conjunction with leading smartphone games publisher, PikPok. The newest game is in relation to the recently released Rise of the Guardians. Dash n Drop is available for $0.99 at the iTunes App Store as well as Google Play for iPhone, iPad, iPod touch and Android [18]. The launch trailer for this app can be found at: Dash n Drop Launch Trailer.

Financials

  • Due to Hurricane Sandy which hit much of the east coast at the end of October 2012, DreamWorks Animation had to postpone its quarterly results announcement until Thursday, November 1st [6]. The company’s third quarter ending September 30, 2012 resulted in a total revenue of $186.3 million and a net income of $24.4 million. This was a significant increase compared to third quarter of 2011 which garnered $160.8 million in revenue and a net income of $19.7 million [13]. The company’s success can be attributed to the international box office success of Madagascar 3: Europe’s Most Wanted, which is now the fifth highest grossing film globally of the year.
Upcoming Releases
  • The next DreamWorks Animation film following Rise of the Guardians is an animated feature called The Croods. Set to release on March 22, 2013, the directors are the team of Kirk DeMicco and Chris Sanders [16]. This will be the first DreamWorks Animation film distributed by 20th Century Fox as opposed to Paramount, as the

    company signed a five year distribution agreement in August 2012 [14]. The film is set in the prehistoric era and stars famous actors such as Emma Stone, Nicolas Cage and Ryan Reynolds.

    Trailer: http://www.youtube.com/watch?v=xJ4QJCjvN8c

  •  As Chief Marketing Officer, Anne Globe, discussed at a question-answer forum at Syracuse University, all DreamWorks Animation films take four years to produce and therefore the slate has been announced through 2016. A film slated for 2013 titled, Turbo, will be released on July 19. This will be the 27th installment in the DreamWorks Animation collection, directed by David Soren and starring voice actors of Ryan Reynolds, Paul Giamatti, Bill Hader and Maya Rudolph [15]. Turbo is a story about a garden snail that has an impossible dream of becoming the fastest snail in the world.
Sources

DreamWorks Animation

Posted on by 
by Ian Tecklin

DreamWorks Animation SKG

Location
1000 Flower Street, Glendale, California 91201
(818)-695-5000 | http://www.dreamworksanimation.com/

 

About
DreamWorks Animation SKG is a publicly traded animation studio that produces animated feature films, television series, and live entertainment. The company strives to produce two or three animated feature films a year that offer its audiences original stories and high-quality visual imagery, with the hope of capturing the imaginations of its audiences.

 

Brief History
DreamWorks SKG was founded in 1994 by Steven Spielberg, Jeffery Katzenberg, and David Geffen. After signing a co-production deal with Pacific Data Images (PDI) in 1995, the studio went on to release its first film, Antz, in 1998. In 2000, DreamWorks SKG launched a new
Jeffrey Katzenberg, Steven Spielberg, and David Geffendivision, DreamWorks Animation, with the intention of producing two types of animated feature films: stop-motion and CG. In 2004, after a series of highly successful computer-animated films, including Shrek, Shrek 2, and Shark Tale, the company stopped producing stop-motion, hand-drawn films, and instead focused on releasing only CG animated films. Most importantly, it was in late 2004 that the division separated and became a publicly traded company named DreamWorks Animation SKG, Inc. (NASDAQ: DWA), headed by Jeffrey Katzenberg. Subsequently, in 2006, DreamWorks Animation entered into a distribution agreement with Paramount Pictures, which will last until the end of 2012. Since its inception in 2004, DreamWorks Animation has released 25 animated feature films, all of which have an average gross of over $400 million, and a combined gross of over $10 billion worldwide. [1]

 

Key Executives
Jeffrey Katzenberg, Chief Executive Office and Director
Lew Coleman, President and Chief Financial Officer
Ann Daly, Chief Operating Officer
Anne Globe, Chief Marketing Officer
Heather O’Connor, Chief Accounting Officer
Andrew Chang, General Counsel and Corporate Secretary
Rich Sullivan, Head of Corporate Finance
Daniel Satterthwaite, Head of Human Resources
http://ir.dreamworksanimation.com/management.cfm

 

Major Competition
Pixar Animation Studios – http://www.pixar.com/
Blue Sky Studios – http://blueskystudios.com/
Walt Disney Animation Studios – http://www.disneyanimation.com/
Sony Pictures Animation – http://www.sonypicturesanimation.com/

 

Finances
For all of 2011, DreamWorks Animation SKG had a revenue of $706 million, net income of $110 million, total assets of $1.779 billion, and total equity of $1.357 billion [2]. More recently, DreamWorks Animation released its third quarter 2012 financial results on November 1, 2012. For the quarter, the company reported total revenue of $186.3 million and net income of $24.4 million, which is up from 2011’s third quarter results, which listed a revenue of $160.8 million and net income of $19.7 million [3]. The improvement in this quarter’s results are primarily due to the box office success of Madagascar 3: Europe’s Most Wanted, which grossed over $740 million at the worldwide box office.

 

Recent News
July:
July 23, 2012
DreamWorks Animation SKG announces its acquisition of Classic Media for $155 million cash. Classic Media is an animation studio and production company that has the rights to classic properties including Casper the Friendly Ghost, Rocky & Bullwinkle, Lassie, The Lone Ranger, George of the Jungle, and Where’s Waldo. With this acquisition, DreamWorks Animation can now implement Classic Media’s large and diverse library of characters across its array of businesses, including feature films, television series, live entertainment, consumer products, and theme parks. Classic Media will become a division of DreamWorks Animation SKG, and will be renamed DreamWorks Classics. For the full article, click here [4].

 

August:
August 7, 2012
DreamWorks Animation SKG announces its plans to develop an entertainment district in Shanghai, China. The district will be called The Dream Center, and will cost an estimated $3.1 billion to construct. Within the district will be theaters, restaurants, shops, performance halls, and an entertainment area. The Dream Center is beneficial for both China and the United States. For China, it strengthens the country’s media industries and can have a positive effect on the economy. For the United States, it can increase revenue for American films and products, and target a growing Chinese population. In addition to promoting DreamWorks Animation properties, The Dream Center will also be home to Oriental DreamWorks, a $350 million animation studio, where only animated films for China will be produced. The Dream Center is expected to be completed in 2016. For the full article, click here [5].

 

August 20, 2012
DreamWorks Animation leaves Paramount Pictures and has hired 20th Century Fox as its distributor. Since its inception in 2004, DreamWorks Animation has been in a distribution agreement with Paramount, until the agreement’s scheduled termination in 2012. Since DreamWorks Animation does not have the resources to market and release its films on a global basis, it needs the help of a large studio. According to the report, Fox will receive an 8 percent fee for handling theatrical, DVD, and international distribution. The decision to enter into a distribution agreement with 20th Century Fox is surprising given the fact that Fox already has a successful animation studio called Blue Sky Studios, which has produced such hits as Rio and the Ice Age franchise. For the full article, click here [6].

 

September:
September 9, 2012
DreamWorks Animation releases its film schedule, which includes a slate of 12 films through 2016. The titles of the films are The Croods, Turbo, Mr. Peabody & Sherman, Me And My Shadow, How to Train Your Dragon 2, Happy Smekday!, The Penguins of Madagascar, Trolls (working title), B.O.O.: Bureau of Otherworldly Operations, Mumbai Musical (working title), Kung Fu Panda 3, and How to Train Your Dragon 3. DreamWorks Animation typically releases two to three films a year, however, with the new schedule, the company will release three to four films a year, an ambitious increase. For the full article, click here [7].

 

October:
October 17, 2012
DreamWorks Animation SKG CEO, Co-Founder and Director Jeffrey Katzenberg visits the S.I. Newhouse School of Public Communications at Syracuse University. Mr. Katzenberg came to Newhouse as part of the USA TODAY CEO Forum, moderated by USA TODAY’s Mike Snider. During the event, Mr. Katzenberg discussed stories from throughout his career, talked about the current state of the entertainment industry and where it is heading, and offered advice on careers in the entertainment industry. For a full recap of the event, click here [8].

 

November:
November 1, 2012
DreamWorks Animation SKG releases its Q3 financial results. According to the report, total revenue was $186.3 million and net income was $24.4 million (up from 2011 Q3 revenue of $160.8 million and net income of $19.7 million). In the quarter, regarding feature films, Madagascar 3: Europe’s Most Wanted contributed approximately $47.1 million of revenue, Puss In Boots contributed $44.8 million of revenue, Kung Fu Panda 2 contributed $9.0 million, and Megamind contributed $0.7 million. For a summary of the third quarter financial report, click here [9].

 

November 21, 2012
DreamWorks Animation releases Rise of the Guardians, a film about notable childhood figures (Santa Claus, Jack Frost, Easter Bunny, Tooth Fairy, and Sandman), who team up to fight and stop the Boogey Man from hurting children. The film debut to a disappointing $32.3 million over the five-day Thanksgiving weekend. In fact, the opening is the lowest for a DreamWorks Animation film since 2003’s Sinbad: Legend of the Seven Seas. The film cost an estimated $145 million to produce. Though Rise of the Guardians will not be a success at the box office, DreamWorks Animation’s next three films are all original stories, and given the company’s track record with original tales, the films should do well. For the full box office report, click here [10]. 
Upcoming Events
The Croods – March 22, 2013. To view the trailer, click here.
Turbo – July 19, 2013. To view the poster, click here.
Mr. Peabody & Sherman – November 1, 2013. To view the first-look image, click here.

 

Sources
[1] Box Office Mojo http://www.boxofficemojo.com/franchises/chart/?id=dwanimation.htm
[2] DreamWorks Animation SKG, Inc.                                                                             http://files.shareholder.com/downloads/DWA/2039658139x0x563198/3224AB5D-241A-400B-BF77-702A544925C1/DWA_2011_Annual_Report.pdf
[3] DreamWorks Animation SKG, Inc. http://ir.dreamworksanimation.com/releasedetail.cfm?ReleaseID=718066 
[4] Eriq Gardner http://www.hollywoodreporter.com/news/dreamworks-animation-classic-media-acquisition-155-million-353014
[5] David Barboza and Brooks Barnes http://www.nytimes.com/2012/08/08/business/global/08iht-park08.html?_r=0
[6] Brooks Barnes  http://mediadecoder.blogs.nytimes.com/2012/08/20/dreamworks-animation-leaves-paramount-for-20th-century-fox-as-distributor/
[7] Nikki Finke http://www.deadline.com/2012/09/dreamworks-animations-release-schedule/
[8] Mike Snider http://www.usatoday.com/story/tech/2012/10/22/ceo-forum-dreamworks-jeffrey-katzenberg/1646191/
[9] DreamWorks Animation SKG, Inc. http://ir.dreamworksanimation.com/releases.cfm
[10] Box Office Mojo http://www.boxofficemojo.com/news/?id=3574&p=.htm