Tag Archives: Hulu

Hulu

Posted on by 
by Daniel Bayliss

Hulu Logo. Courtesy of thenextweb.com [1]

Hulu Headquarters

12312 West Olympic Boulevard Los Angeles, CA 90064 [2]

Phone: 1-(310) 571-4700 Website: www.hulu.com

Twitter: @hulu

Key Executives [3]

Mike Hopkins, CEO

Mike Hopkins, CEO

Craig Erwich, Senior Vice President & Head of Content

Craig Erwich, Senior Vice President & Head of Content

Tian Lim, Chief Technology Officer

Tian Lim, Chief Technology Officer

Elaine Paul, Chief Financial Officer

Elaine Paul, Chief Financial Officer

What is Hulu?

Created in 2007, Hulu is a premium, over-the-top service that distributes content to millions of users that stream its  programming. The Hulu destination website hulu.com was created in 2008.

Users can stream TV shows like Modern Family, Grey’s Anatomy, and Glee. That list is much more expansive, as Hulu offers programming from NBC, FOX, ABC, etc. In addition, Hulu offers numerous movies, documentaries [4], clips, its own original content, and more.

In addition to the free Hulu service, there’s also a paid subscription service called Hulu Plus. For $7.99 per month, subscribers can watch from a library of streamed shows, movies, clips, etc. that is significantly larger than the selection offered by the free service. There are also a number of electronic devices, like XBox, tablets, and phones that have the ability to stream Hulu Plus.

Photo courtesy of app advice.com. This picture shows just several devices that you can use to access Hulu Plus.

Photo courtesy of app advice.com. This picture shows just several devices that you can use to access Hulu Plus.

Hulu’s original programming also brings their own advertising and sponsorship opportunities into the mix [5]. Hulu also works with websites like Facebook, Yahoo!, MSN, and others to provide web syndication abilities.

 Financials

Due to Hulu being a privately held company [6], the only public monetary updates come from within the company.

The year 2012 was significant for Hulu financially. According to former CEO Jason Kilar, the company brought in approximately $695 million in revenue [7], which was a 65% increase from 2011’s revenue totals.

Hulu Plus Graph

Photo courtesy of Hulu.com. This graph shows a consistent increase between the fourth quarter of 2010 to the fourth quarter of 2012, a factual example of Hulu Plus’ increasing popularity.

The revenue increase also brought about an increase in Hulu Plus subscriber totals, bumping the total up from 1.5 million subscribers in 2011 to 3 million subscribers in 2012. These totals are the result of Hulu investing upwards of $500 million in content in 2012, in addition to the running total of $1 billion that has been paid to the content owners since Hulu’s launch back in 2007 [8]. Hulu also served over 1,000 advertisers in 2012, which was 28% more than in 2011 [7].

Hulu experienced more financial success in 2013 [9]. Their revenue and subscription totals rose to $1 billion and 5 million paying subscribers, respectively [10]. And under the assumption that it holds onto its subscribers for a year, Hulu is set to make $479 million just in subscription revenues.

In July 2013, the three companies that own Hulu — Fox Entertainment Group, NBCUniversal and Disney — invested $750 million in Hulu for its future endeavors and investments. As of September 28, 2013, Hulu had collected a total of $380 million of that number [11]. This investment came on the heels of the three companies deciding against a sale of Hulu.

Within the Company 

A huge part of Hulu’s success is due to all their advertising efforts, which includes branded content like the Ford–sponsored show Escape My Life and Subway-sponsored The 4 to 9ers. While branded content is an increasingly popular trend, one that Hulu has taken advantage of in the past [12], November’s departure of Bryan Thoensen, the head of branded content at Hulu, from the company has caused Hulu to change its efforts. Hulu’s new plan will revolve around sponsorships sold for the their self-produced content [13]. This is different from the past when Hulu would also bring along shows and combine them with brands from the start.

Photo courtesy of adage.com. This screenshot of Hulu's NewFronts portion of their website shows some of its brand content work for 2014.

Photo courtesy of adage.com. This screenshot of Hulu’s NewFronts portion of their website shows some of its brand content work for 2014 [13].

 Back in October it was reported that CEO Mike Hopkins was considering reducing the amount of advertisements that pop up on Hulu Plus [14]. No definitive answer has been issued as to whether or not this will happen. Some executives within the company encouraged the idea due to statistical data suggesting the company’s heavy ad usage. In a study conducted by  Comscore in December 2013, Hulu showed users 82 ads per month, while YouTube monthly total for ads seen by users was about 32 [15].

Photo courtesy of app advice.com. This picture shows the Hulu app on an iPhone. There's a "free" selection of videos as well as the possibility of upgrading to Hulu Plus, as seen in the upper-left hand corner.

Photo courtesy of app advice.com. This picture shows the Hulu app on an iPhone. There’s a “free” selection of videos as well as the possibility of upgrading to Hulu Plus, as seen in the upper-left hand corner.

Apple‘s decision back in 2011 to receive 30 percent of each Hulu Plus subscriber’s monthly bill was finally justified this year. In early October it was confirmed that Hulu’s most recent update made it compatible with iOS 8 and on the iPhone 6 and iPhone 6 Plus. The Hulu in-app update also gives users the ability to subscribe to the Hulu Plus service as soon as they open the app [16]. which means that Apple takes over the billing relationship for those customers.

Hulu also confirmed in late October that it has renewed its distribution deal with Viacom. In the newest deal was the agreement to continue streaming shows like Comedy Central’s “The Daily Show with Jon Stewart” and “Workaholics,” MTV scripted shows “Awkward” and “Happyland,” and numerous Nickelodeon shows due to the desire for a more expansive selection for kids [17].

More Content Updates

After they were cancelled by ABC, comedy shows Selfie and Manhattan Love Story have been picked up by Hulu [18]. Selfie’s creator Emily Kapnek tweeted the news out on November 20. Kapnek also said that the show’s six remaining un-aired episodes would also immediately be made available on Hulu.

Photo courtesy of guardianlv.com. This photo shows the main cast of the show, which is now available on Hulu.

Photo courtesy of guardianlv.com.

Hulu will also now stream “HuffPost Live Conversations” as agreed upon between Hulu and the Huffington Post’s digital video branch last month [19]. The deal, which Hulu hopes will increase its informative news display, will span three years.

Original Content Updates

Photo courtesy of liljas-library.com

Photo courtesy of liljas-library.com

Among the many items offered on Hulu are some shows created originally for Hulu. Hulu’s original content selection received a huge boost when the company issued a straight-to-series order for a show based on a Stephen King novel. J.J. Abrams’ Bad Robot Productions will produce 11/22/63, which was originally written by King in 2011 [20]. The intense, thriller will revolve around a teacher that has to travel back to 1963 to stop Lee Harvey Oswald from assassinating then-president John F. Kennedy.

Photo courtesy of imdb.com

Photo courtesy of imdb.com

Due to its increasing popularity, the company has decided to bring back Hulu Original “The Wrong Mans” for a second season [21]. A joint venture between Hulu and BBC Comedy, the show will return with four brand-new episodes that pick up with characters Phil Bourne (James Corden) and Sam Pinkett (Matthew Baynton), who were assumed to be dead, coming back and venturing off on some journey across the world. The season premieres on December 24.

Hulu has also started planning for 2015 with news of another original content piece [22]. The company ordered a new TV show called Difficult People to begin production early on next year. The show comes with executive producers Amy Poehler and Dave Becky, and Billy Eichner and Julie Klausner will star in Difficult People [23].

Sources

[1] Hulu Company Logo, thenextweb.com, RT: 11/29/2014

[2] Hulu Company Description, Bloomberg Businessweek, RT: 11/29/2014

[3] Hulu Executives, Hulu.com, RT: 11/29/2014

[4] Hulu Documentaries, Hulu.com, RT: 11/29/2014

[5] Hulu Original Programming, Hulu.com, RT: 11/29/2014

[6] Hulu: The IPO That Never Happened, Inside Business 360, RT: 11/29/2014

[7] A Big 2012, Hulu.com Blogs, RT: 11/29/2014

[8] Hulu 2012 Breakdown, Gigaom, RT: 11/29/2014

[9] Hulu 2013 Breakdown, Subscriptioncontent.net, RT: 11/29/2014

[10] Hulu 2013 Sales, Bloomberg, RT: 11/29/2014

[11] Walt Disney’s 2013 Fiscal Year, Walt Disney’s 2013 Annual Fiscal Report, RT: 11/29/2014

[12] Farmed and Dangerous, Tubefilter, RT: 11/29/2014

[13] Hulu Restructures Branded Content Plan, adage.com, RT: 11/29/2014

[14] Hulu CEO Mulls Cutting Number of Ads, NYPost, RT: 11/29/2014

[15] Hulu Plus May Cut Back Ads, Cynopsis Media, RT: 11/29/2014

[16] Hulu Makes Peace With Apple’s 30 Percent Cut, Gigaom, RT: 11/29/2014

[17] Hulu-Viacom, Variety, RT: 11/29/2014

[18] Hulu Picks Up ABC-Cancelled Shows, Deadline, RT: 11/29/2014

[19] Hulu Adds HuffPost Live Videos, Huffington Post, RT: 11/29/2014

[20] Hulu Orders New Show Based on King Novel, Hollywood Reporter, RT: 11/29/2014

[21] The Wrong Mans Back on Hulu, The Futon Critic, RT: 11/29/2014

[22] Hulu Picks Up Difficult People, comingsoon.net, RT: 11/29/2014

[23] Hulu Orders New Show, TV Series Finale, RT: 11/29/2014

Netflix

Posted on by 
by Paul Haramis

Netflix Logo – Courtesy of pr.netflix.com [1]

Corporate Headquarters [2]

100 Winchester Circle, Los Gatos, CA 95032

Phone: +1 (408) 540-3700

www.netflix.com

Key Executives [3]:

Reed Hastings

Reed Hastings,  Founder and CEO

David Wells

David Wells,  Chief Financial Officer

Ted Sarandos

Ted Sarandos, Chief Content Officer

Neil Hunt

Neil Hunt, Chief Product Officer

Greg Peters

Greg Peters, Chief Streaming and Partnerships Officer

Tawni Cranz

Tawni Cranz, Chief Talent Officer

 

 

 

 

                                                                                                      

History [4]:

http://www.qualitylogoproducts.com/blog/wp-content/uploads/2012/02/netflix-envelope-e1329161999677.jpg

Netflix didn’t offer streaming services until 2007 – Photo courtesy of qualitylogoproducts.com

Reed Hastings founded Netflix in 1997 with Marc Randolph [4]. The company was initially founded to offer online movie rentals. Customers would select a movie from the database and have it shipped directly to their home. In 1999, the company introduced monthly subscriptions, a format that the company still uses today. In 2002, Netflix first became available to the public on the NASDAQ. In 2007, Netflix began its streaming service, which has allowed the company to see exponential growth. Today there are more than 53 million members of Netflix, all of whom are scattered around the globe.

 Financials [5]:

netflix 3 month stock

Courtesy of Google Finance

The third quarter was disappointing for Netflix as it fell short of its internal projections. They believed they would make around $1.41 billion dollars, but instead made around $1.22 billion dollars [4]. This is largely due to new subscriptions coming in at 980,000 as compared to the 1.3 million they projected. One of the biggest factors for the lower than anticipated new subscribers is believed to be the rise in price for a monthly subscription. The price rose from $7.99 a month to $8.99 a month. As part of their damage control, Netflix said that sometimes they over-predict their growth and sometimes they undersell it. This was to much avail as Netflix saw a 25% decrease in their stock after their third quarter earnings were released [6]. Some entrepreneurs saw this as an unbelievable opportunity. Netflix addressed fears that this was due to competition by saying, “Since our per-member viewing and retention in the US are as strong as ever, we don’t think increased competition from piracy, TV Everywhere, Amazon Prime Instant Video, Hulu, etc., is a major factor” [5]. This still didn’t prevent stock from dropping another 4% when HBO announced that HBO Go will be offered as a stand-alone streaming service and users won’t need an HBO cable subscription [5]. Netflix has been predicting this since 2011 and believes that since the content available on both is different, that both companies can continue to grow moving forward [5].

Original Content:

Netflix’s original content continues to be extremely strong and Netflix responded by creating additional new content as well as renewing current shows. In the third quarter, Netflix released an adult animated show “BoJack Horseman” as well as two new seasons of their hit shows “Orange is the New Black” and “The Killing” [5]. In addition, today Netflix announced that season 3 of the hit-show House of Cards, will be premiering on February 27, 2015 [7].

According to a Centris survey, 72% of domestic subscribers have watched some type of Netflix original programming [8]. This is up 15% from the first quarter of 2014 and is a great sign for Netflix that their subscribers are at least sampling their original programming. In another survey conducted for Netflix, 57% of subscribers stated that “original content was ‘extremely important,’ ‘quite important,’ or ‘moderately important” [8]. This information has pushed Netflix to churn out more original programming as they have a new show, “Marco Polo” set to release on December 12th. Netflix has reportedly spent $90 million dollars on the production of the show, which is expected to rival HBO’s hit show, “Game of Thrones” [9].

Netflix also recently announced that they will be creating an original series based on Lemony Snicket’s, “A Series of Unfortunate Events.” The books were international best sellers and the move allows Netflix to broaden its content reach with original programming [10].

Innovation

Netflix continues to innovate to make their product better and more expansive. This past quarter, Netflix has taken a number of big steps. The first was the completion of a four-year long project to switch over to HTML5 streaming [11]. The move should increase their streaming services as they will prevent users from having to download Microsoft Silverlight to stream Netflix. One of the most important tools for Netflix is their personal recommendations tool. This suggests new shows to users based on their previous shows and allows subscribers to keep watching new content. Netflix is continually testing new algorithms to improve this service and recently introduced a new feature that recommends shows based on characters from their original programming [12]. For example, subscribers can see programs recommended by Claire Underwood.

Photo courtesy of zap2it.com

This is a new way that Netflix believes it can keep pushing content on subscribers and keep their strong retention rate. The biggest innovation that Netflix made in the third quarter was their announcement of Crouching Tiger Hidden Dragon 2 straight to Netflix and select IMAX theaters [13]. This has several theater chains up in arms as they wonder about the potential future repercussions. Netflix also struck a deal with Adam Sandler and Happy Madison Productions to produce four movies released straight to Netflix [14]. It will be interesting to see if this causes a rise in subscriptions to view content that is exclusive to Netflix. It will also be interesting to see how many viewers the films get as Nielsen recently announced they will begin to track online viewing [15]. Netflix has refused to show viewership in the past as a way to alleviate pressure from its programming. It will be interesting to see how the new Nielsen ratings will effect the recent proclamation made by CEO, Reed Hastings this past weekend [16].

Global Expansion

The ultimate end goal for Netflix is to be a wide spread global company. In this past quarter, Netflix has made big strides in achieving that goal.

Photo courtesy of static.amigobulls.com

Earlier in the quarter, Netflix officially launched in six new European countries: France, Germany, Austria, Switzerland, Belgium, and Luxembourg [17]. This launch opened up Netflix to 63 million potential new households [17]. To accommodate the new European countries, many local and European content have been added to the database, as well as the addition of subtitles or dubbing European language over some current American content [17]. In the past two weeks, Netflix announced they will be launching in Australia and New Zealand in March 2015 [18]. The move pushes the number of countries and territories that Netflix is in over 50 [18]. Netflix will continue to grow that number as they expand globally.

Overview and Moving Forward:

Overall, despite failing to reach their projections, this has been an extremely successful quarter for Netflix as they continue to expand in both subscriptions and capabilities. It will be extremely exciting to tract their growth in the new year!

Sources:

[1] Netflix Logo, Netflix Media Center, Retrieved: November 29, 2014

[2] Company Overview, Netflix Media Center, Retrieved November 29, 2014

[3] Netflix: Officers & Directors, Officers & Directors, Retrieved: November 29, 2014

[4] Company Timeline, Netflix Media Center, Retrieved: November 29, 2014

[5] Letter to Shareholders, Quarterly Earnings, Retrieved: November 29, 2014

[6] Netflix Stock is Down 25% on This One Key Number in Earnings, MoneyMorning.com, Retrieved: November 29, 2014

[7] Netflix Announces ‘House of Cards’ Season 3 Premiere Date, Entertainment Weekly, Retrieved: December 1, 2014

[8] Netflix U.S. Viewership of Original Series Surges in Q3: Study, Variety, Retrieved: November 30, 2014

[9] Netflix is Creating One of the Most Expensive TV Shows in the World – Here’s Why It’s So Important, Business Insider, Retrieved: November 30, 2014

[10] Netflix to Adapt Lemony Snicket’s ‘A Series of Unfortunate Events’ into an Original Series, Netflix Media Center, Retrieved: November 30, 2014

[11] Netflix Goes HTML5 for Laptop Streaming, ZDNet, Retrieved: November 30, 2014

[12] Netflix Uses its Fictional Characters for Recommendations, Netflix Life, Retrieved: November 30, 2014

[13] Netflix Announces First Original Movie, Netflix Media Center, Retrieved: November 30, 2014

[14] O’Doyle Rules! Adam Sandler Heads to Netflix, Netflix Media Center, Retrieved: November 30, 2014

[15] Nielsen Plans to Track Netflix, Amazon — And It’s a Big Deal, Forbes, Retrieved: November 30, 2014

[16] Netflix CEO Reed Hastings says Cable TV Will be Dead by 2030, MSN, Retrieved: December 1, 2014

[17] Netflix Now in France, Germany, Austria, Switzerland, Belgium, and Luxembourg, Netflix Media Center, Retrieved: November 30, 2014

[18] Netflix, Inc. Heads to the Land Down Under, Nasdaq, Retrieved: November 30, 2014

YouTube

Image

By Sean Mowry (scmowry)

Youtube Wiki 1[1]

Youtube LLC
901 Cherry Ave
San Bruno, CA
94066
(650) 253-0000

Key Executives [2]

Larry Page CEO and Co-Founder

YouTube Larry Page

Eric E. Schmidt Executive Chairman

YouTube EricSchmidt

Susan Wojcicki Senior Vice President, YouTube

YouTube susan-wojcicki

History

In 2005 three PayPal employees, Chad Hurley, Steve Chen, and Jawed Karim, started up YouTube as a video-sharing site.  By the end of the first year, the site had 200,000 registered users and showed more than 2 million videos a day [3].  In 2006, Google bought YouTube for 1.65 billion dollars despite copyright concerns from media corporations at the time.  Google then decided to reach out and partner with the Universal Music Group, CBS Corp., Sony, and BMG Music Entertainment [4].  Now, more than 1 billion unique users visit YouTube each month and over 6 billion hours of video are watched every month on YouTube.  Each minute, 100 hours of content is uploaded to YouTube and according to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network.  The website is a global powerhouse, with 80% of YouTube traffic coming from outside the US [5].

YouTube Google[18]

 Finances

Google Inc. reported consolidated revenues of $16.52 billion for the third quarter, ending September 30, which is an increase of 20% compared with the third quarter report from 2013.  $9.55 billion, or 58% of this revenue is from outside the United States.  Net income for the third quarter is $2.81 billion, which is down from $2.97 billion in 2013.  This is also lower than the second quarter net income of $3.42 billion [6].  As of 11/30/2014, Google’s stock is $541.83 [7].

YouTube Stock[19]

Subscriptions

YouTube is continuing to roll out two new subscription services this year.  The first is a wave of paid subscription channels, like those offered for free now, but without advertising.  This was launched in 2013 but the website is aggressively expanding the number of channels this year.  They now offer 238 channels, like NorthwoodsLeague, which is a summer baseball league comprised of top North American College players [8].  With more video online, and most of that online video is coming from YouTube, the website predicts that there will be a sizable share of the audience who would rather pay to watch the content than sit through advertising.  The project is a means of offering more options, and it also follows the subscription models of Netflix or Hulu, but at a more specific scale so that the site can operate effectively the same as before the rollout [9][10].

YouTube NWL[20]

The second subscription service launched this year is that of Music Key, which is a program that allows users to watch music videos without ads while also giving them the option to download the content onto their devices for offline listening and viewing.  The mobile devices will also be able to continue playing music in the background when they switch to other programs.  In addition to album tracks, Music Key offers downloads of concert recordings, remixes, unreleased rarities and cover versions recorded by others.  While YouTube hails itself as “the biggest music service on the planet” it is desperately lagging behind Spotify’s 12.5 million paying subscribers [11]. 

In July of 2014, Google also acquired Songza, a music streaming service that specializes in offering playlists made by people that are advertised for listening at any given time or during any given mood that you want.  Songza is still running as a separate service, but Google and YouTube are looking to apply the company’s expertise to their products like Google Play or Music Key [12].

In other news, YouTube now allows users to upload video in 60 frames per second, where before they were capped at 30 frames per second [13].

East Coast Presence

YouTube is a west coast, online company, but now it has recently opened up YouTube Space New York, a studio in Manhattan that is available to any channel that has more than 5,000 subscribers and is part of the Partner Program in which ads are hosted and revenue is shared.  The studios are a way of giving content creators more means of making an effective product and expanding their audience while also giving the company a footing in the diverse media landscape of New York City.  Since the studios opened in other cities like London, Los Angeles, and Tokyo two years ago, more than 30,00 people have attended 450 workshops and created 6,000 videos that were seen for 47 million hours [14][15].

YouTube spaces[21]

Another bonus to this is that it brings the company within proximity of Madison Ave, and they have been touring the studios with advertising executives to offer them an opportunity to collaborate with creators.  So a company like Maybelline could use BrandLab to host a day in which creators who focus in beauty could collaborate with them.  Many of these channels offer audiences numbers that would leave traditional players envious, but advertisers continue to put a low cost on these audiences.  The company hopes to change that mentality [14].

Competition From Facebook

YT face[22]

In early November 2014, a John Lewis Christmas Ad stormed social media.  The video was shared 200,000 times within the first 24 hours, and most of this was on Facebook.  While that might be good for the department store, Facebook stole 40% of the online audience for the video, which would have previously belonged exclusively to YouTube.  Facebook is now placing video at the heart of the company’s growth announcing this September that the platform achieved more than 1 billion views a day. Facebook is rolling out video advertising slowly, so that users can get used to the idea of having ads on their news feeds [17].

[23]

Facebook is also trying to lure content creators to the site by sharing their ad revenue in a more lucrative ratio.  While they would be developing features that are reminiscent of YouTube, they have the News Feed, which is the key to their success and something that YouTube will have to anticipate combating in the near future.  Often times Youtube channels will use Facebook to promote their videos but if they were to switch to the social media platform all together, a lot of ad revenue could be lost for YouTube, considering that they have been on top for so long, that they are struggling with loosing their audience and their bait for advertisers [16].

Sources

[1] YouTube Logo RT 30 November 2014

[2] Google Management RT 30 November 2014

[3] “Video Websites Pop Up, Invite Postings” RT 30 November 2014

[4] Google Buys YouTube RT 30 November 2014

[5] YouTube Statistics RT 30 November 2014

[6] Google Third Quarter Report 2014 RT 30 November 2014

[7] Google Second Quarter Report 2014 RT 30 November 2014

[8] YouTube Channels RT 30 November 2014

[9] “YouTube Considers Paid, Ad-Free Subscriptions” RT 30 November 2014

[10] “YouTube Is Said to Plan a Subscription Option” RT 30 November 2014

[11] “YouTube Music Key subscription service is unveiled” RT 30 November 2014

[12] “Google Buys Songza” RT 30 November 2014

[13] “YouTube Can Now Play Videos At A Buttery 60 Frames Per Second” RT 30 November 2014

[14] “YouTube Takes Manhattan” RT 30 November 2014

[15] YouTube Spaces RT 30 November 2014

[16] “Facebook Wants To Poach A Whole Bunch Of Talent From YouTube — And The Ad Money That Comes With Them” RT 30 November 2014

[17] “Facebook Is Stealing A Huge Chunk Of YouTube’s Audience” RT 30 November 2014

[18] Google Paint Logo RT 30 November 2014

[19] Google Stock Quote RT 30 November 2014

[20] Northwoods League RT 1 December 2014

[21] YouTube Spaces RT 1 December 2014

[22] Facebook RT 1 December 2014

[23] John Lewis Christmas Ad RT 1 December 2014

Netflix

Posted on by 
by Micaela Mueller
logo

Company Logo – www.netflix.com

100 Winchester Circle, Los Gatos, CA 95032
(408) 540-3700

 Executives [1]

reed hastings

Reed Hastings, Founder and CEO

david wells

David Wells, CFO

 

 

 

 

 

 

 

 

Twani Cranz, Chief Talent Officer

Twani Cranz, Chief Talent Officer

kelly bennet

Kelly Bennett, Chief Marketing Officer

 

 

 

 

 

 

 

 

About [2]

Netflix is an international public company that allows users to stream movies and television shows online with a monthly subscription. They also offer rentals by mail for an additional cost and produce their own original programming.

History

net mail 1

Courtesy of postalnews.com

Reed Hastings and Marc Randolph founded Netflix in 1997 as an online movie rental service. In 2007, Netflix introduced streaming services that allowed members to use personal computers to instantly watch movies and television shows online. In 2012, Netflix began producing original content and became the first Internet TV network to be nominated for the primetime Emmy with 31 nominations in 2013 [3]. Currently in 2014, Netflix has over 53 million members in nearly 50 countries worldwide and accounts for more than 34 percent of the peak wired download traffic in North America [4].

 Financials

Netflix is publically held. According to the company’s 2014 third quarter report, it has $1,223 billion in total revenue, a 27% increase from the same quarter of the previous year. The company reported a 20% increase in domestic revenue from the same quarter of the previous year and a 47% increase in international revenue due to their expanded global market. Netflix predicts a 6% increase in total revenue and an additional 4 million subscribers by the end of the fourth quarter, bringing their total revenue up to $1,305 billion and their global membership to 57 million. Netflix’s two major competitors are Hulu and Amazon [5].

Screen Shot 2014-11-30 at 7.38.49 PM

Courtesy of finance.yahoo.com

Over a 3-month period, Netflix’s highest share price was $484.39. However, after a massive 25% drop on October 16th, the price dropped to $361.70 and eventually reached it’s lowest share price of $346.59 on November 30th [6].

The 25% drop in share price occurred a day after Netflix reported that the company’s subscriber growth was below the original forecast. Netflix speculates that the subscriber growth was lower than anticipated as a result of the increased price for membership that was announced in May 2014 [7]. The price increased $1 from $7.99 to $8.99 monthly [8].

Recent News

International Expansion

international

Courtesy of gigaom.com

For the past couple of years, Netflix has been working to increase their international presence. Since 2012, Netflix has been available internationally in the UK, Ireland, Denmark, Finland, Norway, and Sweden and in the Netherlands since 2013. In September of 2014, Netflix announced that streaming services are now available to subscribers in Germany, France, Austria, Switzerland, Belgium and Luxembourg via all devices with Internet access including computers, smartphones, and video game consoles [9].

Then, in November of 2014, Netflix announced, that by March of 2015, it will expand into New Zealand and Australia [10].

Netflix and Nielsen

Since its start in 1997, the company has never released how many people watch each show on Netflix. The company claims that because their revenue comes from subscribers and not advertisers, the only number that matters is their subscriber count. The company’s decision bothers networks such as HBO, Showtime, and Starz, who also rely on subscribers and not advertisers, but who have their ratings recorded by Nielsen [11].

However, according to the Wall Street Journal, Nielsen is going to start measuring viewership for streaming services like Netflix. Starting next month, Nielsen will use already existing in-home metering devices to record Netflix viewership without the need of the company’s permission. Nielsen, however, will not be able to record viewership via mobile devices, a platform heavily used for Netflix streaming [12].

Recent Original Content

Netflix started producing original programming in 2012 with the release their first series Lilyhammer starring former Sopranos star Steven Van Zandt [13]. Since then, the company has produced a number of successes such as Orange is the New Black, winning 3 Primetime Emmy Awards [14], and House of Cards, winning 4 Primetime Emmy Awards [15].

chelsea handler 1

Courtesy of netflix.com

In addition to producing their own content, Netflix picks up dropped on-the-air television shows and continues to produce them. Arrested Development, for example, was off the air for a number of years before Netflix produced its fourth season in 2013. In August of 2014, the network confirmed that it will be producing a fifth season in the coming year [16].

On June 19, 2014, Netflix announced the company’s pairing with Chelsea Handler to produce a Netflix original comedy talk show. Handler decided to pair with Netflix in order to keep herself new and interesting. The talk show will debut in early 2016 [17]. However, on October 10th, the network premiered a stand up comedy performance from Handler’s latest comedy tour, Uganda Be Kidding Me, as her debut to Netflix [18].

 Looking Ahead

Film

crouching tiger

Courtesy of imdb.com

On September 30, 2014, Netflix announced their pairing with the Weinstein Company to release their first original movie. The movie will be a sequel to Crouching Tiger Hidden Dragon, a 2002 martial-arts epic movie directed by Ang Lee, also the director of Life of Pi and Brokeback Mountain [19]. The sequel will be titled Crouching Tiger Hidden Dragon: The Green Legend and will be directed by Yuen Wo-ping. It will be produced by Harvey Weinstein, Academy Award winner for The King’s Speech, Peter Berg, Emmy Award winner for Friday Night Lights, and Sarah Aubrey, producer of Lone Survivor. The film tells a martial arts story where good and evil battle for the fate of the Martial World. Major stars of the film will include Harry Shum Jr., Jason Scott Lee, Roger Yuan, and Eugenia Yuan [20]. It will be released and available to all subscribers on August 28, 2015 as well as in select global IMAX theaters [21].

Days later, on October 2nd, Netflix announced a deal they made with Adam Sandler, comedy actor and founder of Happy Madison Productions [22]. Sandler, alongside Happy Madison Productions, committed to acting and producing four films exclusively available through Netflix. The first movie could come as early as late 2015 and currently has no theatrical component [23].

Television

marcopolo

Courtesy of netflix.com

Netflix will be premiering two original programming pieces on December 12, 2014. The first is Marco Polo, a series centered on Marco Polo’s exploration during the time of the 13th century war in China and will be produced by The Weinstein Company [24].

The second is a stand-up comedy special, American Ham, with actor Nick Offerman, known for his role in NBS’s Parks and Recreation. The special will appear in the US, Canada, the UK, and Ireland [25].

The company will continue their original series in 2016 with a relationship sitcom called Love. Judd Apatow, known for producing Knocked Up and 40-Year-Old Virgin, will co-write and produce this Netflix original series [26].

grace and frankie

Courtesy of joblo.com

Another sitcom in the works is Grace and Frankie, starring Lily Tomlin and Jane Fonda. The show is targeted to premier in summer 2015 [27].

 

 

Sources

[1] “Officers and Directors”, ir.netflix.com, RT: 11/29/14

[2] “Company Overview”, pr.netflix.com, RT: 11/29/14

[3] “Company Timeline”, pr.netflix.com, RT: 11/29/14

[4] “Netflix Crowned King of Streaming With More Than a Third of Peak Traffic”, Time Magazine, 5/14/14, RT: 11/29/14

[5] “Letter to Shareholders”, ir.netflix.com, 10/15/14, RT: 11/29/14

[6] “Netflix, Inc.”, Yahoo!Finance, RT: 11/30/14

[7] “Netflix Shares tank 20% on Weak Results”, CNN Money, RT: 11/29/14

[8] “A Quick Update on Our Streaming Plans and Prices”, blog.netflix.com, 5/9/14, RT: 11/29/14

[9] “Netflix Launches in Belgium and Luxembourg”, Multichannel News,9/9/14, RT: 11/29/14

[10] “Press Releases”, pr.netflix.com, 11/18/14, RT: 11/29/14

[11] “How Much Longer Can Netflix Keep Ratings a Secret?”, Forbes, 9/18/14, RT: 11/29/14

[12] “We’re Still a Long Way Away From Knowing How Many People Watch Netflix and Amazon Shows”, vulture.com, 11/20/14, RT: 11/29/14

[13] “Lilyhammer, Netflix’s First Original Show, Available to Watch Online Now”, Huffington Post, 2/6/12, RT: 11/29/14

[14] “Orange is the New Black Awards”, IMDb.com, RT: 11/29/14

[15] “House of Cards Awards”, IMDb.com, RT: 11/29/14

[16] “Will Arnett Confirms ‘Arrested Development’ Season 5 Is Happening”, Huffington Post, 8/8/14, RT: 11/29/14

[17] “Press Releases”, pr.netflix.com, 6/19/14 RT: 11/29/14

[18] “Chelsea Handler to Launch Netflix Talk Show”, CBS News, 6/19/14, RT: 11/29/14

[19] “Ang Lee”, IMDb.com, RT: 11/29/14

[20] “Press Releases”, pr.netflix.com, 9/30/14, RT: 11/29/14

[21] “Netflix to Release First Original Movie”, Time Magazine, 9/30/14, RT: 11/29/14

[22] “Adam Sandler”, IMDb.com, RT: 11/29/14

[23] “Press Releases”, pr.netflix.com, 10/2/14, RT: 11/29/14

[24] “Press Releases”, pr.netflix.com, 4/8/14, RT: 11/29/14

[25] “Netflix Sets Premiere for Nick Offerman’s ‘American Ham’ Stand-up Comedy Special”, bostonherald.com, 11/24/14, RT: 11/29/14

[26] “Netflix (NFLX) to Stream Original Content Love in 2016”, zacks.com, 9/18/14, RT: 11/29/14

[27] “Netflix Orders Comedy Series to Star Jane Fonda, Lily Tomlin”, Variety 3/19/14, RT: 11/29/14

 

 

 

 

 

Hulu

Posted on by 
by Kay Tinder

OVERVIEW

Hulu Logo

Photo Courtesy of: technobuffalo.com

Hulu is a streaming video on demand (SVOD) service that allows the public to see clips, television series (scripted and reality), and movies virtually anywhere. Hulu offers free, ad-sponsored content as well as a membership package called Hulu Plus—a $7.99 monthly fee that gives a user a broader selection of content, lessens the burden of ads, and allows access to more platforms to view the content. Since the company is private, Hulu is not forced to disclose their financials. However, the company did announce that they reached $1 billion in revenue in 2013 [1].

Disney, 21st Century Fox, and Comcast’s NBCUniversal share ownership in the company that has six million subscribers and has over 100,000 episodes and 5,400 films streaming [2]. The video streaming company has added more content, strengthened ties with various networks, interacted with the community, and experimented with new advertising models in order to stay competitive with ever changing new media.

NEW CONTENT

Franco's Saturday Night

Photo Courtesy of: blog.hulu.com

James Franco released his much anticipated Saturday Night Live (SNL) documentary exclusively to Hulu’s Plus subscribers. Saturday Night started as Franco’s NYU Film School Project that gave a behind-the-scenes look at a week of SNL and the production process of a single episode [3]. Since its original film festival debuts, the documentary has received mostly positive reviews. Releasing content with such high buzz on a private service urges Hulu users to upgrade to Plus and pay a little extra to be part of the limited audience that sees exclusive content.

11/22/63

Photo Courtesy of: books.usatoday.com

Stephen King’s best-selling novel, 11/22/63, has just been ordered as a miniseries [4]. The Hulu Original will be split into nine, hour-long episodes. The drama follows Jake Epping, a high school English teacher, who travels through time to the late 50’s. His goal is to prevent the President John F. Kennedy’s assassination. Both King and J.J. Abrams (Bad Robot Productions) are working as executive producers, with Bridget Carpenter and Bryan Burk as writers [5]. This will also be the first time Warner Bros. Television (WBTV) and Hulu will collaborate on original programming [4]. Having big names on this project will certainly add hype to the new show and bring more traffic towards Hulu.

Casual is a straight-to-series, half-hour comedy series about a brother and sister, the first single and the latter newly divorced, who navigate the modern dating world while also raising a teenager under one roof. The ten episode, single-camera production is to be produced by Oscar-nominated director Jason Reitman and through Lionsgate Television [6]. Lionsgate adds to Hulu’s content connections while Reitman’s name and reputation bring in more customers.

Selfie

Photo Courtesy of: www.projectcasting.com

ABC’s show Selfie , starring John Cho, was ordered to produce 13 episodes, but the comedy was cancelled after its seventh. Hulu decided to pick up the series and promised to release the six remaining episodes once a week, similar to its original television format [7]. It’s becoming more and more common for streaming services to save shows that are cancelled from traditional cable. Often they will finish whatever content they have produced or buy the rights and continue to produce more seasons.

Around the same time FX announced they would be streaming every the Simpsons episode ever produced, Hulu released that all 17 seasons of South Park would be available on Hulu, with new episodes available the day after they air [8]. This is just one of the many series Hulu makes binge-able while also keeping it up-to-date, a service that other streaming competitors do not provide.

Big names with a reputation of consistently producing good content litter Hulu’s upcoming shows. No doubt, Hulu’s continuous name-dropping will continue to draw people to its streaming services.

VIACOM

Photo Courtesy of: tvweek.com

Photo Courtesy of: tvweek.com

Hulu has just expanded its deal with Viacom, increasing the amount and diversity of content on both Hulu and Hulu Plus. Viacom owns a diverse array of networks like Nickelodeon, Comedy Central, MTV, and TVLand. Already streaming shows like the Colbert Report, Breadwinners, and Awkward, Hulu will be adding Invader Zim, Workaholics, Spongebob Squarepants and Teenage Mutant Ninja Turtles—the final two being streamed in Spanish. They will also be refreshing already present content to include full past season of the Jersey Shore, Catfish, and many more [9]. This strengthened relationship could lead to more exclusive content in the future that would entice consumers to purchase Hulu Plus over other competitors.

APP UPDATES

Hulu has upgraded its free iOS  app for Hulu Plus subscribers. Three new panels have been added to the initial screen. “Home” gives a selection of the best or popular content handpicked by Hulu. “Shows you Watch” keeps track of the shows you watch and makes them easily accessible. “Navigation” provides the categorized list of all of Hulu’s content.

Hulu Plus App

Photo Courtesy of: blog.hulu.com 2

“Cast to TV” allows members to throw whatever they’re watching onto their television. Now, the new app will allow your phone to become the remote [10]. As more people turn to their phones and tablets to view content, Hulu’s refined app will serve as a plus for users.

COMMUNITY ENGAGEMENT

On October 16th, 2014, the streaming service showed its support for the LGBT community when converting its usual green accents to purple for a day.

GLADD

Photo Courtesy of: blog.hulu.com

To celebrate national #SpiritDay, Hulu highlighted LGBT-inclusive television series and films, including Ugly Betty, uncensored Sailor Moon, and Hulu Origianl East Los High—which also has an all-Latino cast. On this day, Hulu also reminded the public their partnership with GLADD, and Hulu’s ambition to have all backgrounds and cultures represented in their services [11]. Hulu is trying to show that they truly care about their audience and not just their money. They want all to feel relevant and welcome to their services.

ADVERTISING

Advertising on Hulu is affective, interactive, and integrated. Hulu has brought creative advertising techniques into their services that often leave competitors in the dust. Using choice-based ads allows the user to feel some power in what they watch and also helps advertisers target their market. Less wasted impressions means more money from advertisers, more money for Hulu, and less advertisements.

4 to 9ers

Photo Courtesy of: jinglepunks.com

Subway produced 4 to 9ers, six ten-minute episodes about high schoolers and their first part-time jobs. The main character works in a Subway and the business’s logo is in almost every frame. The integrated marketing technique was a huge hit and topped as Hulu’s most popular short-form comedy series [12]. Despite its success with unique advertising, Hulu is having some doubts.

Mike Hopkins, CEO of Hulu, is reconsidering the amount of ads shown on Hulu Plus. In December 2013, Hulu would show an average of 82.3 ads per month, versus YouTube’s 32.3 ad average per viewer [13].  Showing this amount of ads may bring in money, but is incredibly risky, especially on a service that’s paid for. If too many ads are shown, users will ditch Hulu, much like cable, and opt for a service that’s cheaper or shows fewer ads. Hulu is on the right track by constantly looking for new methods of marketing. Replacing traditional advertisements with integrated marketing, like 4 to 9ers, makes advertising seem more like content rather than harassment.

[1] http://blog.hulu.com/2013/12/18/a-strong-2013/

[2] http://variety.com/2014/digital/news/hulu-renews-viacom-deal-expanding-selection-of-nickelodeon-shows-1201341031/

[3] http://blog.hulu.com/2014/09/26/james-francos-snl-documentary-debuts-on-hulu/

[4] http://variety.com/2014/digital/news/hulu-orders-stephen-kings-112263-kennedy-assassination-thriller-series-from-j-j-abrams-1201310792/

[5] http://nypost.com/2014/09/22/stephen-kings-book-on-jfk-assassination-to-be-hulu-series/

[6] http://blog.hulu.com/2014/10/30/jason-reitmans-casual-comes-to-hulu/

[7] http://www.cnn.com/2014/11/25/showbiz/tv/selfie-hulu-episodes/

[8] http://blog.hulu.com/2014/09/26/all-seasons-of-south-park-now-on-hulu/

[9] http://www.cnet.com/news/happy-happy-joy-joy-hulu-scores-cult-toon-classics/

[10] http://blog.hulu.com/2014/10/01/introducing-the-reimagined-hulu-plus-app-for-iphone/

[11] http://blog.hulu.com/2014/10/16/hulu-goes-purple-for-spiritday/

[12] http://variety.com/2013/digital/news/subway-serves-up-second-season-of-hulus-4-to-9ers-exclusive-1200325496/

[13] http://nypost.com/2014/10/08/hulu-ceo-mulls-cutting-number-of-ads-running-on-hulu-plus/

Universal Pictures

Posted on by 
by John Rooney

 

Universal Pictures logo

Universal Pictures logo [17]  

Location: 100 Universal Plaza, Universal City, California 91608

Web: http://www.universalpictures.com

History

Universal Pictures, Inc. was founded in 1912 by filmmaking partners Carl Laemmle and Robert Cochrane.  As the oldest American film studio, Universal maintains its status as a powerhouse in the world of movie production and distribution. The studio is part of NBCUniversal, which is altogether owned by Comcast. [1] In its over one-hundred years of history, the studio has produced dozens of beloved classics such as Jurassic Park, E.T. and Jaws. 

Key Executives  [2]   

Donna Langley, Chairman, Universal Pictures

Donna Langley, Chairman Universal Pictures

Donna Langley, Chairman Universal Pictures [2]  

Promoted to chairman in September of 2013, Langley has the task of overseeing all film production for Universal Pictures and Focus Features.

Jeff Shell, Chairman, Universal Filmed Entertainment

Jeff Shell, Chairman, Universal Filmed Entertainment

Jeff Shell, Chairman,
Universal Filmed Entertainment [2] 

Shell took over in September of 2013.  He came from Comcast, where he previously was the head of Universal International.  He is in charge of worldwide operations for the film studio.

Ron Meyer, Vice Chairman, NBCUniversal

Ron Meyer - www.nbcumv.com

Ron Meyer – www.nbcumv.com [2]  

Also appointed in September of 2013, Meyer’s job is to oversee all operations and planning for the company from films to theme parks.

Finances

Universal finished 2013 in third place in terms of revenue, just behind Warner Brothers and Disney.  The studio also saw its largest worldwide revenue ever, $3.67 billion ($1.42 billion domestic, $2.25 billion international).  This was a considerable increase from the $3.13 billion the studio made in 2012.   Films such as Identity Thief, The Purge, and Mama helped the studio achieve such success. [3]

In 2013, Universal broke the $2 billion revenue mark in the international market for the first time ever.  Fast & Furious 6, another huge film for Universal, opened at number one in 65 international territories and gave the studio it biggest opening weekend ever.  Other films such as Despicable Me 2 and Oblivion helped throw Universal into the global spotlight. [4]

Competition

For years, some of Universal’s main competition has been other large film studios such as Disney, Warner Brothers, Fox, and CBS. [5] However, another large area of competition for Universal and other film companies is movie and TV streaming software such as Netflix and Hulu.  A consumers ability to stream content online from a subscribed service is sure to hurt DVD sales.  Additionally, online streaming companies have been making all sorts of business ventures in order to create and sell their own original content. [6] 

Recent Film Releases

Neighbors 

Good Neighboors

Neighbors [7]  

An R-rated comedy from Good Universe, Neighbors is a hilarious account of a young husband and father’s struggles to peacefully coexist with a reckless group of fraternity brothers.  The film stars Seth Rogen and Zac Efron, with Rose Byrne and Dave Franco in supporting roles.  It was directed by Nicholas Stoller, who is famous for other projects such as Forgetting Sarah Marshall and Get Him to The Greek.  The film received positive reviews for the most part, earning a 73% from the top critics at “Rotten Tomatoes”. [7]

The movie opened on May 9, 2014.  It saw a successful first weekend with opening revenue at about $49 million.  The film raked in about $150 million domestically and $180 million internationally, with a total gross of over $286 million. [8]   

The Purge: Anarchy

the-purge

The Purge: Anarchy  [9] 

A sequel to the 2013 thriller The Purge, The Purge: Anarchy follows a group of diner employees as they fight to survive the annual “Purge”, a night where all crime is legal across America.  Written and directed by James DeMonaco, the film stars Frank Grillo, Kiele Sanchez, and Zach Gilford.  The film received mixed reviews, with critic’s complaints focused mainly on flaws in the writing. [9] 

The film was released on July 18, 2014 and saw an opening weekend revenue of nearly $30 million.  It earned nearly $72 million domestically and about $38 million internationally, for a total of almost $111 million in revenue.  In comparison to its predecessor, The Purge: Anarchy did not open as strongly, but earned about $22 million more in total revenue. [10] 

Dumb and Dumber To

Dumb-and-Dumber-To-Logo-550x185

Dumb Dumber To [11]  

The long awaited sequel to the 1994 Farrelly Brothers comedy Dumb and Dumber, Dumb and Dumber To presents the mindless antics of Harry and Lloyd once again as they set out on a mission to find Harry’s daughter.  The film stars the comedy duo of Jim Carrey and Jeff Daniels and was directed by J.B. Rodgers and Bobby Farrelly.  The movie has not fared very well with critics in its first two weeks, with many saying that its brand of humor is not as fun and fresh as it used to be. [11]

 The first Dumb and Dumber was wildly successful for Universal, snagging over $247 million worldwide. It’s prequel Dumb and Dumberer: When Harry Met Lloyd was a huge box office flop, earning just over $39 million.  Universal has commonly found success in sequels and film franchises. Dumb and Dumber To opened on November 14, 2014 in 3,154 theaters with an opening revenue of just over $36 million, giving it the #1 spot for the weekend.  Thus far the film has made $67 million in the U.S. and $20 million in the international box office, adding up for a total of almost $88 million. [12] 

What’s Next From Universal Pictures

Fifty Shades of Grey

50 shades of gay

50 Shades of Grey [13]  

Based on the wildly popular  romance novel of the same name, Fifty Shades of Grey tells the story of the masochistic relationship between a wealthy business man and one of his young female employees.  The movie stars James Dornan and Dakota Johnson and is directed by Sam Taylor-Wood. The Focus Features film has completed production, and it set to make its wide release on February 13, 2015. [13]

 

 

 

Jurassic World

Jurassic_World

Jurassic World  [14] 

Universal hopes to continue its trend of successful sequels and film franchises with Jurassic World, the fourth installment of the Jurassic Park series.  It will be starring Chris Pratt and Bryce Dallas Howard, with Colin Trevorrow as director and Steven Spielberg as executive producer.  The film has been in development since 2001, and was originally set to be called Jurassic Park IV.  Shooting began last April in locations such as Hawaii and New Orleans.  The movie is currently in post-production and editing, and is set to release on June 12, 2015. [14] 

Warcraft

 

warcraft-poster1

Warcraft Poster  [15]  

In 2016, Universal will be adapting a video game to film for the first time in its history.  Based on World of Warcraft, an immensely popular online gaming program, Warcraft is set to be an epic fantasy tale of good versus evil.  The film has been in development since 2006 and is currently in production.  British film star Toby Kebbel and Paula Patton have been casted as two of the lead roles. The movie will have its wide release on March 11, 2016. [15]  

 

 

Steve Jobs Biography Film

On November 25, 2014, Universal bought the rights from Sony Corporation to produce a biography film on Apple Inc. co-founder Steve Jobs.  It all be based on a biography by author Walter Isaacson entitled “Steve Jobs”. [16] 

 

References

[1] http://www.history.com/news/the-renegade-roots-of-hollywood-studios

 [2] http://deadline.com/2013/09/shocker-adam-fogelson-out-in-universal-shakeup-582309/

[3]http://www.hollywoodreporter.com/news/studio-smackdown-2013-warner-bros-668302

 [4] http://www.comingsoon.net/movies/news/109124-universal-pictures-crosses-2b-mark-at-the-overseas-box-office-for-the-first-time

[5] http://www.hoovers.com/company-information/cs/competition.Universal_Studios_Inc.7a0e7231fca927ed.html

[6] http://money.cnn.com/2011/07/08/technology/netflix_starz_contract/

[7] http://www.rottentomatoes.com/m/neighbors_2014/

[8] http://boxofficemojo.com/movies/?id=townies.htm

 [9] http://www.rottentomatoes.com/m/the_purge_anarchy_2014/?search=the%20purge%20anarchy

[10] http://boxofficemojo.com/movies/?id=purge2.htm

 [11] http://www.rottentomatoes.com/m/dumb_and_dumber_to/

 [12] http://boxofficemojo.com/movies/?id=dumberto.htm

[13] http://www.imdb.com/title/tt2322441/

[14] http://www.jurassicworld.org

[15] http://www.warcraft-themovie.com

[16] http://www.bloomberg.com/news/2014-11-25/universal-pictures-acquires-jobs-film-from-sony-corp.html

 [17] http://www.universalpictures.com

Viacom

Posted on by 
by Nalae White
726px-Viacom_logo.svgViacom Inc.                                                                                                                 1515 Broadway
New York, NY 10036
United States
Phone: (212)-258-6000
http://www.viacom.com [1]

Key Executives:

Philippe Dauman, CEO

Sumner M. Redstone, Founder & Executive Chairman

Thomas E. Dooley, COO

Wade Davis, CFO

Company Overview:

Viacom Inc. is an American mass media company that mainly produces films and cable television shows. Viacom is the fifth largest broadcasting and cable company in the country. Their network reaches approximately 700 million subscribers internationally, throughout about 160 countries and territories. It is estimated that Viacom owns and operates roughly 170 networks, in addition to Paramount Studios, America’s oldest film studio and distributor. Viacom’s networks are largely content based, satisfying more niche markets. Viacom operates hundreds of online, mobile, and app experiences across a wide range of media platforms, including both traditional and new forms of media. [2]

Viacom Owned Networks

Viacom Owned Networks [i]

Viacom’s history as an independent company has been complicated. Viacom began as a spin-off network from what was then CBS, Inc., establishing itself as a public company in 1971. In 1987, National Amusements acquired the controlling shares of Viacom, owning 83% of the company. However, in 2000, Viacom formed a $39.8 billion merger with CBS Corporation, uniting the two companies once again. Then, in 2005, the companies parted ways again and Viacom rebranded itself as Viacom Inc. Along the way, Viacom had acquired and created over 100 channels through MTV Networks and otherwise. The company has experimented with joint ventures like EPIX, partnerships with music groups like Warner Music Group, feeding into more targeted markets with channels like mtvU, and of course new and innovative ideas for creating and distributing content. [3]

Current Ongoings:

Rendering of Columbia Square

Rendering of Columbia Square [4]

Viacom recently made the decision to relocate and consolidate several of its big name networks to one building in Columbia Square on Sunset Boulevard. MTV, Spike TV, Comedy Central, and BET will all operate out of the $420 million complex within 180,000 square feet of space. The move will put the networks closer to Paramount Studios, which operates a mile from the building. Viacom’s 12-year lease states that the company will capacitate nearly the entirety of a 6-story building within the complex. The lease is the largest to be signed in Hollywood in the last 10 years. Viacom is expected to poster sizable graphics that will be visible from far distances on the building. The purchase is instrumental in what is seen as a revamping of Hollywood, with the complex being the largest “media-tenant” since the construction of the Capitol Records Tower in the 1950s. [4]

Viacom’s network continues to expand, opening new channels to satisfy new markets. This year, Viacom renewed an existing distribution deal with Hulu, an online media streaming service. The contract allows Hulu to use Viacom’s existing repertoire of cable networks to substantiate Hulu’s own library. The renewal will also allow Hulu a wider range of material to choose from, including networks that were not previously available to the streaming service before, such as MTV, VH1, Comedy Central, and Nickelodeon. The deal will contribute largely to the “Hulu Kids” section of the website, reviving older series accompanied by a sense of nostalgia like “Ren & Stimpy” and “Hey Arnold!” which currently air on Viacom’s TeenNick channel. The deal also greatly amplifies the number of Viacom’s past reality shows that will be featured on Hulu. It is speculated that the deal is an attempt by Hulu to compete with Amazon Prime’s Instant Video Inventory. However, the deal barely rivals the existing subscription-streaming deal between Amazon and Viacom, which was the largest sum Amazon has paid for a streaming deal thus far.[5]

Channel 5 Logo

Channel 5 Logo [ii]

Viacom has, additionally, closed a  £450 million deal, acquiring UK’s Channel 5 Broadcasting Limited from Northern & Shell Media Group. Channel 5 and Viacom’s existing networks have begunexperimenting with joint programming, airing Nickelodeon originated shows on Channel 5, as well producing new content with children’s shows like “Nella the Knight” and a reality show called “10,000 B.C.”[6]

Recent Legal Incidents:

In 2007, Viacom filed a $1 billion lawsuit against YouTube, claiming that the website was perpetuating Copyright Infringement. The judge ruled in YouTube’s favor in 2010, and Viacom filed for an appeal. The suit litigated for a total of 6 years until in 2013, the judge ruled again that YouTube “did not have to police itself”, and that it was Viacom’s responsibility to find infringing videos and alert YouTube to their presence. In March of 2014, Viacom made the decision to cut their losses, reaching an undisclosed settlement in which no money was exchanged with Google, YouTube’s parent company. Since the settlement, the two companies have been in contact about “seizing opportunities”, with the allusion of possible collaborations and close interactions between them.[7][8]

Promotional still for VH1's TLC Biopic, CrazySexyCool

Promotional still for VH1’s TLC Biopic, CrazySexyCool [11]

In April of 2014, Viacom was sued by Perri “Pebbles” Reid, former manager of 90’s R&B group TLC, for claims of defamation. In 2013, the 2-hour biopic “CrazySexyCool”, following the lives and fame of the popular R&B group, premiered on VH1, a channel owned by Viacom Inc. The biopic was reported to have given VH1 its highest ratings in 5 years. The lawsuit calls for $40 million in compensatory and punitive damages, as well as a request to ban the movie or associated promotional materials from being publicized. Reid believes that the movie disparaged her reputation both as an entertainer and businesswoman, and that “Viacom abandoned journalistic and literary integrity and ignored fundamental canons of journalistic and literary conduct by publishing false and defamatory accusations with actual malice.” The former manager claims that she was presented as “conniving and dishonest”, as it demonstrated that she deceived her clients and robbed them of their royalty money. Reid claims that she had no control over the group’s lawyer’s or accountants. Viacom has refused to comment. [9][10][11]

In February of 2013, Cablevision filed an antitrust lawsuit against Viacom, alleging illegal channel tying during program negotiations; Cablevision claims that Viacom threatened a “10 figure penalty” if Cablevision did not agree to carry smaller suites in addition to must-have cable programming. Viacom counters that the “10 figure penalty” in question is the difference between standard rates and a negotiation between Viacom and Cablevision as the result of “good-faith negotiations” since the two have worked together in the past. The lawsuit was filed three months after a carriage deal between Cablevision and Viacom. Viacom moved to have the case dismissed, however the judge ruled that there was viable evidence on Cablevision’s behalf to review an antitrust claim. There is no trial date set.[12]

Financial Information

Fiscal 2014 Report:

Revenues: $13.78B

Adjusted Operating Income:  $4.13B

Adjusted Net Earnings: $2.38B

Adjusted Diluted EPS: $5.4M

Viacom’s fiscal year came to a close on September 30th, 2014.  The company demonstrated an impressive fiscal year. While Viacom’s total revenue showed a negligible change in comparison to the previous year, other factors were notable. Both the company’s Adjusted Operating Income and Adjusted Diluted Earnings Per Share reached all time highs, rising 5% and 15% respectively. The company’s Adjusted Net Earnings also increased by 3.8% from the previous year.[13]

Sources:

1 Yahoo! Finance: Viacom Financial Profile Date Acquired: December 1st, 2014

2 Viacom Website: About Viacom Date Acquired: December 1st, 2014

3 Viacom Timeline: History of Viacom Date Acquired: December 1st, 2014

4 LA Times: Viacom Signs 12-Year Lease at Columbia Square in Hollywood Date Acquired: December 1st, 2014

5 LA Times: Hulu Extends Streaming Deal With Viacom, Expands Library Date Acquired: December 1st, 2014

6 Viacom News: Viacom Closes Acquisition of Channel 5 Date Acquired: December 1st, 2014

7 Bloomberg BusinessWeek Technology: Viacom Gives Up On Its YouTube Copyright Lawsuit Date Acquired: December 1st, 2014

8 Bloomberg BusinessWeek: Viacom and Google Settle YouTube Lawsuit Date Acquired: December 1st, 2014

9 Bloomberg BusinessWeek: Former TLC manager sues Viacom For Defamation Date Acquired: December 1st, 2014

10 The Root: Pebbles Files $40,000,000 Lawsuit Against Viacom Over TLC Biopic Date Acquired: December 1st, 2014

11 Eurweb: TLC Biopic Gives VH1 Its Highest Ratings in 5 Years Date Acquired: December 1st, 2014

12 The Hollywood Reporter: Viacom Can’t Escape Cablevision’s Antitrust Lawsuit Date Acquired: December 1st, 2014

13 4th Quarter ’14 Earnings Press Release: Viacom Reports Record Profit For Fiscal 2014 Date Acquired: December 1st, 2014

Photo Sources:

i Stop the Cap: Viacom Demands 100% Rate Increases Date Acquired: December 1st, 2014

ii Deadline.com: Channel 5 Sale Speculations Date Acquired: December 1st, 2014

Univision

Posted on by 
by Veronica Ortiz
[1] Univision Logo

[1] Univision Logo

ABOUT UNIVISION

Univision, owned by Univision Communications Inc. (UCI), is the largest Spanish language broadcast television network in the country, catering almost exclusively to Hispanic audiences living in the United States and Puerto Rico. It boasts a reach of 97% of Hispanic households in America, being carried by more than 1,400 broadcast and cable affiliates. [2] [3] Supported by UCI, Univision’s Hispanic market research is unparalleled to any other network and, with an ever growing Hispanic community in the US, Univision expects an exponential growth for all of its properties. [4]

KEY EXECUTIVES

Randy Falco, CEO

Randy Falco, President and CEO [5]

Alberto Ciurana, President, Programming and Content, Univision Communications Inc. [6]

Alberto Ciurana, President, Programming and Content, Univision Communications Inc. [6]

FINANCES

As of October 2014, Univision Communications holds a revenue of $2.63 billion. Its third-quarter financials have seen an improvement from last year’s, mostly due to the World Cup adding $54.1 million in net advertising revenue. A year ago, Univision faced a loss of $15.9 million, but this year the earnings rose to $42.8 million. TV and digital properties lead the 5.2% increase to $728.9 million. Univision Communication’s TV unit increased 5.7% to $613.9 million in this third quarter. In conclusion, it has been a strong year for Univision overall, helped heftily by the World Cup and retransmission fees, but weighed down by a slightly down core advertising revenue and radio revenue. [7] [8]

 

POPULAR FRANCHISES AND PROGRAMMING

The great majority of Univision’s programming consists of telenovelas produced by Mexican mass media company Televisa. Sitcoms have a weaker presence in Univision’s programming, but it still produces a moderate amount of original programming.

NUESTRA BELLEZA LATINA

Nuestra Belleza Latina Logo [10]

Nuestra Belleza Latina Logo [10]

Nuestra Belleza Latina is a beauty show and reality contest where twelve women compete for a one year talent contract with Univision and for cash prizes. The show offers impressive ratings, and this year it made social media headlines by becoming the first show in English or Spanish to top the weekly buzz rankings on Facebook. [9]

THE LATIN GRAMMY

Latin Grammy Awards [11]

Latin Grammy Awards [11]

The Latin Grammy Awards is an annual awards show where the Latin Recording Academy recognizes outstanding Latin musical artists from around the world. The awards are broadcast in the U.S. by Univision. [11] The 15th Annual Latin Grammy Awards reached viewership of nearly ten million, with exemplary audience growth among the much coveted 18-34 demographic. Univision ranked as the No. 2 broadcast network for the evening of the Latin Grammy Awards, outperforming CBS, FOX and NBC. [12] [24]

SÁBADO GIGANTE

Sabado Gigante [13]

Sabado Gigante [13]

Sábado Gigante, a variety series, is Univision’s longest running program and the world’s longest running variety television show. It has been broadcast every Saturday evening and hosted by Mario Kreutzberger, better known as Don Francisco, since August, 1962. [13] A new three-hour episode is premiered each Saturday at 8pm with no reruns, really. [14] The show is known throughout every Hispanic household and has become a token of Hispanic culture.  In 2012, Sabado Gigante celebrated its 50 years of uninterrupted broadcasting. Below is a compilation of clips from Sabado Gigante, put together by Univision to celebrate the show’s 50 years. [15] [16]

 

 

NEW CROSS-PLATFORM CONTENT

Even with old, but reliable hits such as Sábado Gigante, Univision still looks to expand to services that will also target millenials. The company recently struck a deal with DirecTV to provide content for their Internet-delivered service targeted towards Hispanic audiences. [17] This year, Univision also launched their own English-language over-the-top service called The Flama. [18] Full episodes for some of Univision’s programming can be found in their portal UVideos. Heavy hitters ratings-wise for this season include:

MI CORAZÓN ES TUYO (MY HEART IS YOURS)

Ana, a dancer, becomes a nanny after meeting a wealthy widower, Fernando, with seven kids. [19]

Mi Corazon Es Tuyo

Mi Corazon Es Tuyo stars Silvia Navarro and Jorge Salinas [19]

The telenovela airs Monday through Friday on the 8pm-9pm time slot with strong ratings. It averaged 3.7 million viewers in the week of November 17-25, 2014, outperforming FOX in each demographic. [20]

HASTA EL FIN DEL MUNDO (UNTIL THE END OF THE WORLD)

Sofia takes the helm of her family’s successful chocolate manufacturing business after her father’s death. Even though she is engaged, she falls for her chauffeur, Salvador, who is also a race-car driver. [19]

Sofia from Hasta El Fin Del Mundo [23]

Hasta El Fin Del Mundo stars Marjorie de Sousa [19]

Hasta El Fin Del Mundo is a Mexican telenovela based on the Argentinian telenovela Dulce amor. In the 9pm-10pm slot, Hasta El Fin Del Mundo had 3.5 million viewers in the November 17-25, 2014 week. [20]

 

LA MALQUERIDA (THE BAD MISTRESS)

After the death of her husband, Cristina’s hacienda falls into disarray until a handsome man, Esteban, offers to help her. They quickly fall in love, much to the distaste of Cristina’s daughter Acacia, who leaves the hacienda, but returns twelve years later, now a beautiful young woman. The return of Acacia makes Esteban develop a secret passion for her.  [19]

La Malquerida

La Malquerida stars (left to right) Ariadne Diaz, Christian Meier and Victoria Ruffo. [19]

La Malquerida helped put Univision on No. 3 Monday-Friday on the 10pm-11pm time slot, outperforming CBS for the week of November 17-25, 2014.The telenovela brought 2.4 million viewers adults 18-49. [20]

 

 

IN THE NEWS

MASSIVE LAYOFFS FOR UNIVISION EMPLOYEES IN PUERTO RICO

After massive layoffs in Univision Puerto Rico, residents of the island formed a Facebook page calling for the boycott of Univision. Over 30,000 users have joined it.

After massive layoffs in Univision Puerto Rico, residents of the island formed a Facebook page calling for the boycott of Univision. Over 30,000 users have joined it. [23]

On Friday October 17, 2014, Univision gutted its news operations on the island of Puerto Rico, scrapping most of the programs produced locally and dealing a huge blow to the already poor state of media and journalism on the island. [21]

 Malule González was among those laid off and was replaced by Jaime Bauza. Promoted to senior vice president and general manager, Bauza will oversee Univision Puerto Rico, which includes Univision Canal 11, Tele Isla Canal 7 and the company’s radio properties. The reason why these layoffs happened has not yet been revealed, but some speculate that it is part of a strategy by Univision in the U.S. to make the company more appealing for sale. A positive note to this story has been Univision’s announcement of a request of proposals for new programming produced locally for 2015. [22]

SHORT-FORM TELENOVELAS

Novelas Xpress on UVideos [25]

Novelas Xpress on UVideos [25]

Novelas Xpress is Univision’s newest online service which will present 17 different abridged versions of popular telenovelas. Nine of these will be available on Hulu, while the rest will be distributed on UVideos.

The reason for this move could be attributed to the Hispanic audience’s propensity to consume content on mobile devices. According to the director of content acquisition at Hulu, Rodrigo Mazon, “The Latino audience on Hulu is approximately 40 percent more likely to consume video on mobile.” [24] In addition to providing content to their audiences in a format they want, they will also benefit heftily from ad revenues. According to Mazon, the popularity of Korean dramas on Hulu might also indicate American audience’s desire to consume non-american content. To this end, Novelas Xpress will also feature English subtitles for some of their telenovelas. [25]

 

SOURCES

[1] Univision.com – Últimas Noticias, Farándula, Novelas, Fútbol, Radio. (n.d.). Retrieved November 30, 2014.

[2] Forbes.com. Univision Communications. (n.d.). Retrieved November 30, 2014.

[3] Hoovers.com. (n.d.). Univision Communications Inc.Company Information. Retrieved November 30, 2014.

[4] Corporate Univision. (n.d.). Explore Hispanic Marketing Insights and Hispanic Research. Retrieved December 1, 2014.

[5] Randy Falco – Univision. (n.d.). Retrieved November 30, 2014.

[6] Alberto Ciurana – Univision. (n.d.). Retrieved November 30, 2014.

[7] Univision Communications Third-Quarter Financials Improve, CEO Talks Streaming – Hollywood Reporter. (n.d.). Retrieved December 1, 2014.

[8] Mahler, J. (2014, July 12). Biggest Scorer in World Cup? Maybe Univision (The New York Times) . Retrieved December 1, 2014.

[9] Flomenbaum, A. (2014, March 31). ‘Nuestra Belleza Latina’ Becomes First Show to Top Facebook’s Weekly Buzz Ratings. Retrieved December 1, 2014.

[10] Nuestra Belleza Latina. (n.d.). Retrieved December 1, 2014.

[11] Latin Grammy. (n.d.). Retrieved December 1, 2014.

[12] Kondolojy, A. (2014, November 21). 15th Annual Latin Grammy Awards Reaches Nearly 10 Million Viewers With Double-Digit Growth Among Adults 18-49 and Adults 18-34. Retrieved December 1, 2014.

[13] Sabado Gigante. (n.d.). Retrieved December 1, 2014.

[14] Longest Running TV Variety Show. (n.d.). Retrieved December 1, 2014.

[15] Luzardo, H. (2012, July 7). Don Francisco sobre ‘Sábado Gigante’: ‘No creo en sucesores’ Retrieved December 1, 2014.

[16]  Univision News – Sabado Gigante Turns 50! Take a Ride Down Memory Lane. (2012, October 25). Retrieved December 1, 2014.

[17] Grover, R., & Baker, L. (2014, September 11). Exclusive : Univision to provide content for DirecTV online service by year end. Retrieved December 1, 2014.

[18] Jarvey, N. (2014, April 17). Univision Launches Over-the-Top Network The Flama – Hollywood Reporter. Retrieved December 1, 2014.

[19] Univision Media Kit. (n.d.). Retrieved December 1, 2014.

[20] Bibel, S. (2014, November 25). Univision Beat One or More English-Language Network on 92 Percent of Nights Among Adults 18-34 in November Sweeps to Date. Retrieved December 1, 2014.

[21] Online Staff. (2014, October 17). Univision Guts PR News Operation – Caribbean Business. Retrieved December 1, 2014.

[22] Univision PR. (2014, October 17). Univision Puerto Rico Announces Executive Leadership & Programming Changes – Univision. Retrieved December 1, 2014.

[23] Worley-Lopez, F. (2014, October 21). Univision Layoffs Bury the Real Story in Puerto Rico. Retrieved December 1, 2014.

[24] Kuchinkas, S. (2014, June 12). Hulu Goes Big for Latino Content. Retrieved December 1, 2014.

[25] Univision PR. (2014, November 20). Univision Launches Novelas Xpress, New Short-Form Telenovela Format – Univision. Retrieved December 1, 2014.

Disney/ABC– (TV broadcast & cable properties only)

Posted on by 
by Jessica Mendelson
Image courtesy of Deadline

Image courtesy of Deadline

HISTORY

Founded in 2004 Disney/ABC Television Group is a large division of The Walt Disney Company that is in charge of, “global entertainment and news television properties, owned television stations group and a radio business [1].” The Group is currently run by Disney Media Networks President Anne Sweeney [3] but by the end of this year she will be succeeded by Ben Sherwood [6].

Photo courtesy of The Walt Disney Company

Anne Sweeney – Photo courtesy of The Walt Disney Company

Photo courtesy of Disney ABC TV

Ben Sherwood – Photo courtesy of Disney ABC TV

FINANCIALS

DIS Stock Price 2014 - Image courtesy of Etrade

DIS Stock Price 2014 – Image courtesy of Etrade

The Group is a division of the much larger Walt Disney Company, which is a publicly traded New York Stock Exchange Company labeled as DIS. Their market cap, how much the company is worth, is $156.87 billion. Their most current stock price is $92.51. They pay annual dividends, and at the end of their fiscal year on September 27, 2014 their net income was $7.5 billion. The companies Media Networks (which Disney/ABC TV Group falls under) consist of 45% of their revenue. The Network’s 4th quarter net income increased 5% to 5.2 billion, after a $10 million loss in cable and a $5 million gain in broadcast. [27] [28]

THE BUSINESS

The Group is divided into 6 different businesses that run ABC and Disney Television, production and distribution, and radio development. These include: ABC Entertainment Group (which is a joint business of ABC Entertainment and ABC Studios), ABC Family, ABC News, ABC Owned Television Stations Group, Disney/ABC Television Group Digital Media, and Disney/ABC Domestic Television [7].

The biggest part of the Group’s fall primetime season is 6 new shows created by the ABC Entertainment Group. The shows are; “Forever,” “How to Get Away with Murder,” “‘black-ish,” “Cristela,” “Manhattan Love Story,” and “Selfie.” In the past this division has produced shows such as: “Grey’s Anatomy,” “Modern Family,” “Scandal, and “Dancing with the Stars [4].”

Image courtesy of abcmedianet.com

Image courtesy of abcmedianet.com

FALL SEASON

In the Nielsen November Sweeps period ABC had the most impressive numbers across the board for non-sports programming for adults 18-49. ABC’s press release on November 25, 2014 [5] showed that ABC beat out CBS by 31%, NBC by 31% and Fox by 61% in terms of overall viewers.

  • Up 1% in Viewership (Adults 18-49) from last November – which is equal to 100,000 more sets of eyeballs.
  • Number one for 4 of 7 nights in any week in November – this also includes the top spot for every Thursday thanks to their 8:00-10:00 lineup.
  • Highest Rated TV Series – out of the Top 15 series for the sweeps ABC boasts 6 of them. They also have the two top dramas which are tied for number 1, “Scandal” and “How to Get Away With Murder.”
  • ABC is number one in 10pm hour for second year – this year (2014) and last year (2013), for Monday-Friday, ABC is top for this hour, which is an important lead-in to local news at affiliate stations. [5]

SHOW BREAKDOWN

Successes

1. How to Get Away with Murder

Image courtesy of Google Play

Image courtesy of Google Play

From executive producer Shonda Rhimes this drama follows law Professor Annalise Keating (Viola Davis) as she involves herself with four of her students [10].

  • Latest Thursday rating was 3.1 and viewers were 9.82 million in adults 18-49 [18].
  • Part of the, “Shondaland” Thursday lineup in the 1 hour 10:00pm spot [19].
  • In ratings and total viewers the show was up 7% in it’s last week [20].
  • The show is currently on a holiday break until 1/29/15 [10].

Thursday has been a HUGE night for ABC this fall. “Grey’s Anatomy” is 8-9, “Scandal” is 9-10 and then the newcomer “HTGAWM” follows that at 10. Each show shares executive producer Shonda Rhimes. For all of November sweeps ABC won Thursday Nights for the 4 consecutive weeks of the period.

2. Forever

Image courtesy CinemaBlend

Image courtesy CinemaBlend

Dr. Henry Morgan (Ioan Gruffud) is the top medical examiner in NYC, the secret behind his success? He examines the dead to try to find an answer to his own immortality [11].

  • 1.0 rating in adults 18-49 which is up from the previous weeks 0.9 [21].
  • Tuesday 10:00 1-hour time slot.

3. ‘black-ish

Image courtesy jezebel.com

Image courtesy jezebel.com

In this comedy Andre ‘Dre’ Johnson (Anthony Anderson) wonders if his quintessential life in the suburbs with his wife, daughter and son have, “brought too much assimilation for [his] black family [12].”

  • 2.6 rating and 7.82 million viewers in adults 18-49 [22].
  • Wednesday 9:30 half-hour time slot.

“‘black-ish” has an excellent lead in with “Modern Family” being in the half-hour slot before it. “Modern Family” has around 10 million viewers, so that’s helping boost numbers for “‘black-ish.”

4. Cristela

Image courtesy of subscene.com

Image courtesy of subscene.com

Cristela (Cristela Alonzo) is in her sixth and final year of law school but her traditional Mexican-American family is having trouble understanding her pursuit of this career. Cristela tries to balance old traditions with the modern world that she is working and living in [13].

  • 1.0 rating and 5.19 million viewers in adults 18-49 [23].
  • Fridays at 8:30, half-hour time slot.

The full season has been ordered for the show, meaning 9 new episodes are on its way for the freshman comedy [24].

 

 

Flops

1. Selfie

Image courtesy of kenlevine.blogspot.com

Image courtesy of ABC Network

Eliza Dooley (Karen Gillan) has tons of social media ‘friends’ but seems to be missing some actual friends. She asks the help of a marketing guru played by John Cho in order to ‘rebrand’ herself to make real-life connections [15].

  • The show order was for 13 shows, but it was canceled after 6 airings [9].
  • It’s been rumored by the shows executive producer, Emily Kapnek, that the entire series, including the 7 un-aired shows, will be released on Hulu [8].
  • Its last rating was 1.5, 4.7 million viewers in adults 18-49 [9].

2. Manhattan Love Story

Image courtesy of www.broadwayworld.com

Image courtesy of ABC Network

This comedy exposes the differences in thought between men and women as they begin dating. This leads to opposing thoughts, and differing actions between new couple Dana (Analeigh Tipton) and Peter (Jake McDorman) [14].

  • After 4 episodes aired the show was pulled [16].
  • Premiered with a 1.3, 4.3 million viewers in adults 18-49

“Selfie” and “Love Story” were back-to-back half hour-comedies that filled up the 9:00 hour on Tuesdays. It was a tough lead-in for ABC’s drama “Forever” at 10:00 [17]. However, “Forever” hung-on for a full season where as the comedies got the axe.

WHAT’S UP NEXT?

ABC has 3 new dramas, “American Crime,” “Marvel’s Agent Carter,” “Secrets and Lies,” and a comedy, “Galavant,” slated to premiere in early 2015. There’s also the drama “The Whispers” and the comedy “Fresh Off the Boat” which have yet to be slated [2].

Image courtesy of Hollywood Reporter

Image courtesy of Hollywood Reporter

Under the ABC Owned Station Groups, Disney/ABC is launching a new syndicated talk show with host Tyra Banks. The title as of now is, “The F-A-B,” which stands for Fun and Beautiful. It will include a panel of lifestyle gurus who will answer questions and talk to celebrities about what’s going on in social media, food, fashion and more [25].

ABC and producer Mark Gordon are writing a comedy with, and starring Iliza Schlesinger, called “Forever 31.” The hope is to make Schlesinger the top female in primetime comedy. The show depicts the struggles of her and her friends trying to become adults and the comedic trials of their everyday lives [26].

Sources

[1] Disney/ABC Television Group Homepage, disneyabctv.com, RT: 11/25/14

[2] ABC Unveils 2014-15 Primetime Lineup, 5/12/14, abcmedianet.com, RT: 11/25/14

[3] Disney/ABC Television Group Executives, disneyabctv.com, RT: 11/25/14

[4] Disney/ABC Entertainment Group Overview, disneyabctv.com, RT: 11/25/14

[5] ABC November 2014 Sweeps Press Release, 11/25/14, abcmedianet.com, RT: 11/29/14

[6] Ben Sherwood to Succeed Anne Sweeney, 3/24/14, abcmedianet.com, RT: 11/29/14

[7] The Walt Disney Company Media Networks, thewaltdisneycompany.com, RT: 11/29/14

[8] ‘Selfie’ Unaired ABC Episodes Head to Hulu, 11/24/14, Variety, RT: 11/29/14

[9] ABC Cancels ‘Selfie’, 11/7/14, Variety, RT: 11/29/14

[10] How to Get Away with Murder, abc.go.com, RT: 11/29/14

[11] Forever, abc.go.com, RT: 11/29/14

[12] black-ish, abc.go.com, RT: 11/29/14

[13] Cristela, abc.go.com, RT: 11/29/14

[14] Manhattan Love Story, abc.go.com, RT: 11/29/14

[15] Selfie, abc.go.com, RT: 11/29/14

[16] ABC Cancels ‘Manhattan Love Story,’ 10/24/14, Variety, RT: 11/29/14

[17] ABC Tuesday Comedies Premiere Low, 10/1/14, Variety, RT: 11/29/14

[18] ‘How to Get Away With Murder’ Goes Out On a High as ABC Dominates Thursday, 11/21/14, Variety, RT: 11/29/14

[19] ABC Wins Third Straight Thursday as ‘Scandal’ Hits A 6-Week High & ‘How To Get Away With Murder’ a Three-Week High, 11/14/14, tvbythenumbers.com, RT: 11/29/14

[20] ABC Hits a Season High in Adults 18-49 and Claims 7 of the Top 20 TV Shows the Week of November 17, 2014, 11/25/14, tvbythenumbers.com, RT: 11/29/14

[21] TV Ratings Tuesday, 11/19/14, tvbythenumbers.com, RT: 11/29/14

[22] Wednesday Final Ratings, 11/20/14, tvbythenumbers.com, RT: 11/29/14

[23] Friday Final Ratings, 11/24/14, tvbythenumbers.com, RT: 11/29/14

[24] ABC Gives ‘Cristela’ Full-Season Pickup, 11/24/14, Variety, RT: 11/29/14

[25] Syndicated Daytime Talker, ‘The F-A-B,’ 10/20/14, thefutoncritic.com, RT: 11/25/14

[26] Iliza Shlesinger To Topline ABC Comedy, 11/20/14, Deadline, RT: 11/25/14

[27] The Walt Disney Company Quarter Four and Fiscal Year 2014 Reports, 11/6/14, thewaltdisneycompany.com, RT: 11/29/14

[28] Disney Stock Information, thewaltdisneycompany.com, RT: 11/29/14

Hulu

Posted on by 
By Caroline Soss
Photo courtesy of: [1] www.crunchbase.com

Photo courtesy of: [1] www.crunchbase.com

ADDRESS

12312 West Olympic Boulevard
Los Angeles, CA 90064 [2]

CONTACT

Phone (310) 570-4700
Website www.hulu.com
Twitter @hulu

PROFILE

Hulu is an over-the-top video service provider streaming on-demand programming from NBC, ABC, A&E, AMC, FOX, The CW, MTV and more.

Hulu offers advertisement-supported free programming with limited commercial interruption on its website Hulu.com. Regular advertisers include Johnson & Johnson, McDonald’s, Microsoft, GEICO and Target.

[4]vulture

Photo courtesy of: [4] www.vulture.com

For a monthly fee of $7.99, Hulu Plus subscribers can stream unlimited premium and exclusive content from any Hulu+ enabled device. These devices include smart televisions, game consoles, smartphones/tablets and media players like Apple TV and Roku [3].

Hulu delivers over 70,400 hours of video from 514 different content partners [5]. Hulu streams popular TV shows such as FAMILY GUY, SCANDAL, THE VOICE, PARKS AND RECREATION, SATURDAY NIGHT LIVE, THE DAILY SHOW WITH JON STEWART [6] and more than 800 films from The Criterion Collection [7].

Photo courtesy of: [6] www.hulu.com

Photo courtesy of: [6] www.hulu.com

Hulu also produces its own original content like DEADBEAT, EAST LOS HIGH, THE AWESOMES and THE HOTWIVES OF ORLANDO [8].

Watch Hulu’s promo for their 2014 Originals here. Video courtesy of: [9] www.hulu.com.

Hulu.com was launched in 2008 as a joint venture between Comcast’s NBCUniversal and News Corporation [10]. Today, NBCUniversal, The Walt Disney Company’s Disney-ABC Television Group and 21st Century Fox’s Fox Broadcasting Company together own Hulu’s online subscription service [11].

As of February 2014, Hulu reported more than five million Hulu+ subscribers and thirty million monthly free service users [12] with over four billion videos streamed in 2013 [13].

KEY EXECUTIVES

CEO Mike Hopkins, photo courtesy of: [14] www.engadget.com

CEO Mike Hopkins, photo courtesy of: [14] www.engadget.com

Last October, Hulu replaced its acting CEO with Mike Hopkins, former President of Distribution at Fox for five years [14]. Within weeks of joining the company, Hopkins hired Disney’s Elaine Paul as CFO [11]. In February 2014, Hopkins hired NBC’s Peter Naylor as SVP of Advertising Sales [13] and Sony’s Tiam Lim as Chief Technology Officer [12]. In March 2014, Disney’s Tim Connolly joined the company as Head of Distribution [15]. In April 2014, Warner Bros.’ Craig Erwich was hired as Hulu’s SVP and Head of Content [16].

FINANCIALS

Hulu is a privately held company and not required to publicly release its financial information. However, CEO Mike Hopkins reported Hulu earning one billion dollars in annual revenue at the end of last year [17]. In 2013, Hulu’s owners (Comcast, Disney and 21st Century Fox) also dropped offers to sell Hulu and instead invested $750 million dollars into the company [11].

Photo courtesy of: [18] www.techcrunch.com

Photo courtesy of: [18] www.techcrunch.com

FOCUS IN THE U.S.

In February 2014, Hulu sold its Japanese subsidiary to Tokyo-based Nippon Television Network Corporation. Since 2011, Hulu had streamed 13,000+ videos from fifty different American and European content providers to Japan. While Hulu will continue to make its content and brand available for use by Nippon TV as well as provide infrastructure service to the Japanese company, Hulu will focus on the U.S. rather than internationally [19].

MULTI-PLATFORM

Hulu aims to operate on all types of platforms with 50% of Hulu+ subscribers streaming solely on devices [17].

Photo courtesy of: [21] blog.hulu.com

Photo courtesy of: [21] blog.hulu.com

In April 2014, Amazon.com launched Amazon Fire TV – the company’s new set-top box/game console hybrid positioned to replace media players like Apple TV, Roku and Xbox [20].

Amazon Fire TV streams not only Amazon’s own online video subscription service (Amazon Prime) but also partner on-demand services, including Hulu Plus. Hulu promises the “most enhanced and updated version of the Hulu Plus Living Room experience on Amazon Fire TV” [21]. Further, Amazon added Hulu Plus to the list of services available through voice search by speaking into the Fire TV remote – making Hulu even easier to utilize on this new platform [22].

NEW CONTENT

Hulu is continuing to grow its content library with both current season television and original programming [17].

Photo courtesy of: [23] blog.hulu.com

Photo courtesy of: [23] blog.hulu.com

In April 2014, CEO Mike Hopkins announced Hulu will be exclusively streaming NBCUniversal-produced THE MINDY PROJECT and Golden Globe-winning comedy BROOKLYN NINE-NINE as well as popular series like KEEPING UP WITH THE KARDASHIANS and TOP CHEF. These high-in-demand hit programs will not be available to competitors Netflix or Amazon Prime, ultimately giving Hulu monopoly control over more content [23].

Hulu also recently acquired the rights to stream ELEMENTARY, the highly rated CBS drama starring Jonny Lee Miller and Lucy Liu [24], and popular CBS classics like THE BRADY BRUNCH and CHEERS.

Photo courtesy of: [25] blog.hulu.com

Photo courtesy of: [25] blog.hulu.com

Hulu is expanding its library of popular TV shows from past decades [25]. This may be a tactic to keep fairly older viewers, who grew up with this content, entertained; 60% of Hulu subscribers fall between the ages of 18 and 49 years old with an average age of 39 [26].

Photo courtesy of: [26] www.hulu.com/advertising

Photo courtesy of: [26] www.hulu.com/advertising

However, the Nielsen Company will continue excluding broadband-only households, a large total of Hulu Plus viewership, in the ratings for the 2014-2015 television season [27].

ORIGINAL CONTENT

Hulu developed twenty original series in 2013 and plans to launch twenty more this year [28]. Hulu’s original shows THE AWESOMES, BEHIND THE MASK and THE WRONG MANS were among the top ten weekly shows watched on Hulu when they aired in 2013 and were all recently renewed for another season in 2014 [17].

New in 2014, Hulu’s original comedy series DEADBEAT, starring Tyler Labine, is receiving strong reviews from Variety, the New York Post and the Philadelphia Inquirer since its premiere [29]. All ten episodes of the show’s first season were uploaded to Hulu on April 9th, 2014, and only hours later DEADBEAT as dubbed “Hulu’s best show yet” [30].

Photo courtesy of: [29] www.hulu.com

Photo courtesy of: [29] www.hulu.com

DEADBEAT follows Kevin Pacalioglu (Tyler Labine), a lazy stoner who can see the dead and becomes a freelance medium to pay his rent, helping ghosts move on to the afterlife by competing in eating contests and proposition their ex-girlfriends.

Watch the DEADBEAT series trailer here. Video courtesy of: [31] www.hulu.com. 

Critics, however, argue that Hulu being owned by television companies may explain why competitor Netflix is still spending so much more than Hulu on original programming [32].

TV EVERYWHERE

In the past year, Hulu has hired 260 new employees to complete a staff of more than 725 members with plans to continue growing the company [17].

As public interest in more convenient Internet TV Everywhere services grows, analysts predict subscribers may more easily authenticate their pay services through a social media account like Facebook or Twitter – a business tactic that may be in Hulu’s near future [33].

SOURCES

[1] Hulu CrunchBase Profile. CrunchBase. RT: 4/18/14

[2] Company Overview of Hulu, LLC. Bloomberg BusinessWeek. RT: 4/18/14

[3] Hulu – About. Hulu.com. RT: 4/18/14

[4] “Streaming Scorecard: Is Hulu Plus Still the TV King?” Vulture. RT: 4/19/14

[5] “Hulu Names Warner Bros. TV’s Craig Erwich Head of Content.” Variety.  RT: 4/18/14

[6] Hulu Popular TV Shows. Hulu.com. RT: 4/20/14

[7] “‘The Great Beauty’ Debuts Only on Hulu Plus.” Blog.hulu.com. RT: 4/19/14

[8] “A New Year With New Hulu Originals.” Blog.hulu.com. RT: 4/19/14

[9] Hulu Promos 2014 Hulu Originals. Hulu.com. RT: 4/20/14

[10] “Hulu Opens to Public.” Hulu.com. RT: 4/18/14

[11] “Hulu Hires Disney’s Elaine Paul as CFO.” Variety. RT: 4/18/14

[12] “A World-Class Builder Joins the Hulu Ranks.” Blog.hulu.com. RT: 4/18/14

[13] “A Big Sales Win – Welcome Peter Naylor.” Blog.hulu.com RT: 4/18/14

[14] “Hulu officially announces its new CEO, former Fox exec Mike Hopkins.” Engadget. RT: 4/18/14

[15] “Hulu Hires Disney’s Tim Connolly as Head of Distribution.” Variety. RT: 4/18/14

[16] “Hulu Original Series Chief Departs Amid New Programming Push.” The Hollywood Reporter. RT: 4/18/14

[17] “A Strong 2013.” Blog.hulu.com. RT: 4/18/14

[18] “The Second Screen Becomes The First Screen: Hulu Says 50% Of Its 5M Subscribers Use Devices Exclusively.” TechCrunch. RT: 4/18/14

[19] “Hulu Says Sayonara, Sells Off Japanese Unit to Nippon TV.” TechCrunch. RT: 4/18/14

[20] “Amazon Fire TV review: the set-top that tries to do everything.” Engadget. RT: 4/19/14

[21] “Hulu Plus on Amazon Fire TV.” Blog.hulu.com. RT: 4/19/14

[22] “Amazon Fire TV’s voice search expands to cover Hulu Plus and Showtime, but not Netflix.” Engadget. RT: 4/19/14

[23] “We’re Flipping Out for NBCU Library Shows Only on Hulu Plus.” Blog.hulu.com. RT: 4/19/14

[24] “Hulu Plus Acquires Subscription Video on Demand Rights for Popular CBS Drama ‘ELEMENTARY.’” Business Wire. RT: 4/19/14

[25] “More CBS Shows Coming to a Hulu Plus Screen Near You.” Blog.hulu.com. RT: 4/19/14

[26] Hulu Advertising. Hulu.com. RT: 4/18/14

[27] “Nielsen Capitulates, Agrees to Withhold Broadband Households from Local Ratings – For Now.” MediaPost. RT: 4/19/14

[28] Hulu Exclusive Series. HuluMovies. RT: 4/20/14

[29] Deadbeat. Hulu.com. RT: 4/20/14

[30] “‘Deadbeat’ Is Hulu’s Best Show Yet.” Flavorwire. RT: 4/19/14

[31] Deadbeat Series Trailer. Hulu.com. RT: 4/21/14

[32] “Netflix has nothing to fear from Hulu’s sad little content expansion.” BGR. RT: 4/20/14

[33] “Hulu’s Original Content Strategy Continues to Progress Steadily.” Adweek. RT: 4/20/14