Discovery Communications

by Brendan Germain

Discovery Logo [1]

One Discovery Place Silver Spring, MD 20910 — 240.662.2000

“Discovery is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content on worldwide television networks…” [2] 


COMPANY PROFILE

As the number one pay-TV programmer and non-fiction media company, Discovery Communications paves the way for cross platform content appealing to 2.7 billion subscribers across 150 cable networks in over 220 countries. Discovery’s commitment to innovation and segmenting audiences has earned it its place as a leader in targeted media programming headed by Discovery Channel, operating also the Animal Planet, Hub Network and a joint venture with the OWN network among others. The company’s online and media services work in conjunction with its cable programming and have made Discovery a true multi-media, synergistic company.


KEY EXECUTIVES

David Zaslav- President and CEO [4]

Andrew Warren-Senior Executive VP and CFO [5]

Marjorie Kaplan- Group President Discovery Channel [6]


HISTORY

John Hendricks, a West Virginia bred, University of Alabama grad, founded the Cable Educational Network in Maryland back in 1982. Discovery Communications would soon grow from the launch of the Discovery Channel in1985. By 1988 the cable programmer had amassed over 32 million subscribers and by 1991, after acquiring The Learning

Discovery Logo-1988

Discovery Logo-1988 [9]

Channel (TLC) and launching Discovery in Europe, the company changed its name to Discovery Communications. Over the next 10 years, the company would see considerable international growth in Asian, African and Middle Eastern markets and soon launched a $10 million news site distributing original news content on its Discovery homepage [7]. In 2004 Hendricks stepped down as CEO passing it off to current position holder David Zaslav and this past May, Hendricks retired as Chairman, leaving the company he had built over the past 35 years with a drive towards the environment, education and technological advances. [8] 


FINANCES

This past quarter, coming in early November, saw a 14% increase for Discovery Communications (DISCA) on the NASDAQ year-over-year (YOY), with revenue at $1.57 billion [10].

DISCA’s Yearly Stock Price as of December 1, 2014  CLICK TO VIEW CURRENT CHART [12]

The publicly traded conglomerate has been on a rise in stock price, ending around $34 dollars recently with around 148 million shares outstanding. Since 2010, DISCA has been on a mass buyback movement to repurchase in excess of 25% of its stocks to consolidate its outstanding shares, giving the company more control over its numerous domestic and international platforms [11]. The company is segmented into three areas of revenue–Domestic, International, and Education, the first two being programming and education being products and services. Revenue for the domestic programming has seen minimal drops of 1% YOY as advertising budgets for the company have raised 3%, while the international segment as seen rises as high as 34% in revenue, in direct relation with Discovery’s acquisition of Eurosport [13]. Discovery is projected to reach a total revenue between $6.3 billion and $6.35 billion for this 2014 fiscal year.


 ACQUISITION OF EUROSPORT

Staking its claim as the #1 Pay-TV programmer for educational, niche content across its over 200 networks domestically and internationally, Discovery has taken a turn towards broadcast and  sports media sphere with its spring

Eurosport Logo [15]

Eurosport Logo [15]

acquisition of Eurosport. Eurosport, the premier sports media group in Europe, is valued at $1.2 billion and reaches over 133 million homes. TF1, the French media conglomerate had previously owned 80% of the company before Discovery pushed to expedite the deal which had been set for 2015, though TF1 will holds its stake in the sports media group until the end of the year. [14].

[Click here to view Eurosport’s promo stinger]

Discovery acquired 51% of the company, with TF1 being the only other owner holding the remaining 49%. DISCA is looking to capitalize on the fragmented nature of the sports broadcast industry over in Europe, a step in a different direction from their pay-TV and cable roots, in hopes of building up Eurosport to the status of Europe’s version of ESPN [16].

"Eurosport is a perfect strategic fit for growing market share, strengthening relationships with advertisers and affiliates, and bringing ‘must have’ content to passionate viewers across the globe...” [17] 
      -Discovery CEO David Zaslav-

There are talks already about the possibility of Discovery buying out TF1, giving DISCA full ownership of Eurosport, in turn adding six new pay-TV brands to Discovery’s arsenal.


 DISCOVERY CHANNEL

The network that started it all, Discovery Channel (formerly The Discovery Channel), excels at non-fiction programming reaching over 100 million homes in the U.S. and over three times that amount internationally. Launched in 1985, Discovery Channel produces science, nature, adventure and history geared television, among other genres, and has revved up its live-streamed programming over the past few years [18]. In June 2013, Discovery aired a live program special with adventure enthusiast Nik Wallenda traversing the Grand Canyon on a tightrope [19]. The record breaking broadcast event amassed over 13 million viewers, Discovery’s highest-rated live event, with an additional 1.3 million trending Tweets about the stunt, awarding DISCA an Interactive Emmy for Multi-platform storytelling. Discovery Channel followed Wallenda again earlier this month in his tightrope walk between two Chicago skyscrapers at a 15-degree angle, aptly titled SKYSCRAPER LIVE WITH NIK WALLENDA.

Play to view highlights of Nik Wallenda's SKYSCRAPER LIVE walk [21]

Though not drawing the magnitude of coverage as his Grand Canyon walk, this live event in addition to others showcase Discovery’s risky intent to air content to attract an audience, stunts so daring that someone could die [20]. Understanding this, Wallenda carried a $20 million public liability insurance claim, should anything catastrophic have happened. The tightrope walk was a success and coming this May, Discovery Channel intends to air live footage of expert climber Joby Ogwyn’s Mount

SURVIVAL LIVE Logo [24]

SURVIVAL LIVE Logo [24]

Everest jump in a winged suit, titled EVEREST JUMP LIVE, hooking up eight cameras to his suit to get full 360 degree coverage [22]. In addition, the network is continuing on its multi-platform successes with a new, interactive program called SURVIVAL LIVE, a 42-day survivalist event pitting 8 strangers against each other in the remote wilderness [23].The cross-platform media gives viewers the ability to track survivalists biometric, medical statistics during the 24 hour live-streamed event as well as the option to donate needed supplies or help online. Moving to attract a growing, interactive audience, Discovery is prompting new growth in cross-media programming and their push for high adrenaline, live-streamed events sets them apart from other cable networks.


 DISCOVERY FAMILY CHANNEL

Since being renamed this past October, Discovery Family, formerly The Hub Network, DISCA’s children geared daytime programming network, has broadened its program offerings in a strengthened partnership between Discovery Communications and Hasbro,

Hasbro, Inc. Logo [25]

Hasbro, Inc. Logo [25]

Inc. The Hasbro Studios have published upfronts intending to move into primetime television timeslots [26]. With Discovery owning 60% in this joint venture, Discovery Family is projected to have over 70 million U.S. homes tuning in to programs and the two look to move into nightly family targeted programming. The two corporations will both capitalize on producing branded content, marketable to advertisers, and accessible for both children and families [27].


UP AND COMING

Discovery has recently paired up with Sony Entertainment Network to bring channels from DISCA to Play Station Vue, Sony’s cloud-based, internet television service [28]. Sony’s subsidary, Sony Network Entertainment International (SNEI), will offer the subscription based service to current users of a PS3 or PS4 come early 2015, totally over 35 million users. The deal will bring Discovery’s 13 U.S. networks to users, in addition to next-gen services like Discovery Digitial Networks [29].

Theorized PlayStation Vue Format [15]

Theorized PlayStation Vue Screen [30]

This is new territory for Discovery, a cloud streaming service, and whether or not users will be willing to pay for the subscription fees is up for debate. Prices per month have yet to be set, though the service brings DISCA’s historically cable programming to an internet based provider follows the path Discovery Communications is walking in becoming a more cross-media driven media group and high-level television programmer.


  SOURCES

[1]Discovery Logo corporate.discovery.com RT: 11/18/14

[2] Corporate Mission corporate.discovery.com RT: 11/18/14

[3] Company Profile Information biz.yahoo.com RT:11/18/14

[4] David Zaslav Image corporate.discovery.com RT: 11/18/14

[5] Andrew Warren Image corporate.discovery.com RT: 11/18/14

[6] Marjorie Kaplan Image corporate.discovery.com RT: 11/18/14

[7] Discovery History referenceforbusiness.com RT: 11/18/14

[8] Hendricks Leaves Discovery variety.com RT: 11/18/14

[9] Discovery Logo 1988 logos.wikia.com RT: 11/24/14

[10] DISCA Annual Finances finance.yahoo.com RT: 11/24/14

[11] DISCA Quarterly Report corporate.discovery.com RT: 11/24/14

[12] DISCA Yearly Stock Chart finance.yahoo.com RT: 11/27/14

[13] Discovery Segments/Projections zacks.com RT: 12/1/14

[14] Discovery Acquires Eurosport nytimes.com RT: 11/28/14

[15] Eurosport Logo eurosport.com RT: 11/28/14

[16] Discovery Moves to Broadcast corporate.discovery.com RT: 11/28/14

[17] David Zaslav Quote corporate.discovery.com RT: 11/29/14

[18] Discovery Channel Profile corporate.discovery.com RT:11/29/14

[19] Discovery Live Streams press.discovery.com RT: 11/29/14

[20] Risk of Live Events nytimes.com RT: 11/29/14

[21] SKYSCRAPER LIVE Highlights Footage youtube.com RT: 11/29/14

[22] Everest Jump Live deadline.com RT: 11/29/14

[23] SURVIVAL LIVE press.discovery.com RT: 11/29/14

[24] SURVIVAL LIVE Logo adage.com RT: 11/29/14

[25] Hasbro, Inc Logo hasbro.com RT: 11/30/14

[26] Hasbro, Inc Partnership investor.hasbro.com RT: 11/30/14

[27] Discovery Family Deal corporate.discovery.com RT: 11/30/14

[28] PlayStation Vue Contract polygon.com RT: 12/1/14

[29] Discovery/Vue Offerings corporate.discovery.com RT:12/1/14

[30] PlayStation Vue Screen polygon.com RT: 12/1/14

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DirectTV

by Nick Sabatino
Photo courtesy of www.interpretllc.com

Photo courtesy of www.interpretllc.com [1]

Contact Information

Headquarters: 2230 E. Imperial Hwy, El Segundo, CA 90245                                    Phone: (310) 964-5000 [2]                                                                                                    Facebook: DirecTV                                                                                                    Twitter: @DirecTV

Executives

President and CEO: Michael White                                                                          Executive Vice President and Chief Financial Officer: Patrick T. Doyle                     Executive Vice President and President, DirecTV Latin America: Bruce B. Churchill [3]

President and CEO, Michael White Photo courtesy of investor.directv.com

President and CEO, Michael White
Photo courtesy of investor.directv.com [4]

About

DirecTV was founded in 1990 and was one of the country’s first satellite-cable providers. DirecTV offers quality television with a variety of channels, including many high definition (HD) channels. There are hundreds of channels on DirecTV and the number of channels a customer receives depends on the package that the customer buys. However, not only does DirecTV provide cable, they also provide On-Demand services, HD DVR products(recording devices) called Genie [5], and “TV Everywhere” applications so that you can enjoy your television shows or movies when you want, where you want, and on what device you choose.

DirecTV's Genie: HD DVR Photo courtesy of www.directv.com

DirecTV’s Genie: HD DVR
Photo courtesy of www.directv.com [6]

DirecTV is a satellite-cable provider, this means that instead of just having a cable box attached to your television inside of your home, DirecTV puts a satellite dish on top of your home. Appearance is mostly the only major difference. However, DirecTV has benefits over other cable providers. DirecTV is rated #1 in overall customer satisfaction, and has been ahead of cable for the past 14 years [7].

Financials

DirecTV offers its services in the United States and in Latin America. The company currently has over 37 million subscribers in these areas, and their revenues totaled about $30 billion dollars in 2013 [8]. DirecTV is a multi-billion dollar company traded publicly on the NASDAQ with the ticker symbol DTV. Their stock currently has a volume of 899,268 and it is being traded at $87.71 per share [9]. Over the past four years DirecTV has seen a substantial increase in subscribers. With that, came an increase in their stock value. Since 2010, DirecTV’s stock has rose about 60 points and it keeps steadily going up over time. These numbers are very good for DirecTV and proves that they are becoming more successful as a company and more people are choosing their product over others.

DirecTV stock over the last four years Photo courtesy of investor.directv.com

DirecTV’s stock price over the last four years
Photo courtesy of investor.directv.com [10]

AT&T Merger

In May of 2014, DirecTV proposed a deal to AT&T to join companies and create a merger. With this merger, AT&T could improve the services that DirecTV already has. AT&T would focus on improving the Internet quality in many areas of the country that DirecTV does business [11]. With improved Internet, customers would be able to get better access to On-Demand and Pay-Per-View options that DirecTV offers. It would also better allow for the DirecTV app to be on products such as iPads and iPhones that are contracted under AT&T service, so that DirecTV can be at your fingertips wherever, and whenever you want it to be. This is the concept of “TV Everywhere.”

Over the past few months, the merger has been overseen by the Federal Communications Commission (FCC) and the Justice Department over the legality of this merger. On November 20, 2014, DirecTV’s CEO, Michael White, said the deal should be approved next year. With this approved merger it is uncertain if DirecTV’s sales will go up. In a perfect market, the merger would cause an increase in the stock price of both AT&T and DirecTV. However, if one of the two company’s stock price starts to fall, being that both companies are in a merger, investors will sell their stock from the attached company and then both companies will have a decrease in stock price. This results in a loss of money for both AT&T and DirecTV [12].

AT&T and DirecTV Merger Photo courtesy of www.accessnorthga.com

AT&T and DirecTV Merger
Photo courtesy of www.accessnorthga.com [13]

International Expansion

In 2006, DirecTV gained 100% ownership of DirecTV Latin America [14]. With the expansion into new countries, DirecTV has asserted itself as more of a global brand. As of 2013, the number of subscribers that are from Latin America is about 18 million, which is an increase of about 9 million subscribers compared to the year 2010 [15]. With the success of expansion into Latin America, it is probable that DirecTV will expand into other markets as well and become even larger of a company. In the end of the day, it is all about getting your product to as many people as possible and making as much money as possible.

The DirecTV satellite dish portrayed as being on top of the Latin American countries where DirecTV is in. Photo courtesy of www.gigaom.com

DirecTV has expanded to Latin America.
Photo courtesy of www.gigaom.com [16]

Raycom Media

Back in September of 2014 there was a dispute between DirecTV and a broadcasting company called Raycom Media [17]. The dispute was over the broadcasting of Raycom Media’s channels through the means of DirecTV. The two companies did not come to a financial agreement by September 1st (the deadline) so for customers that had DirecTV they were unable to watch any Raycom Media channels for several days. Raycom Media is in 37 markets and 18 states, and they provide many different forms of television [18]. A major concern among people who had DirecTV and were in a Raycom Media market was the fact that they would not be able to watch some of the opening day NFL games on September 7th. Raycom and DirecTV made sure that this did not happen because of the potential financial loss that could have come from it. Agreements were made, and on September 7th customers were reinstated with their television channels.

Original Programming and What to Expect in the Future

Over the past few years DirecTV has entered into the world that Netflix and Hulu are also in. It’s the world of original programming, and it is the key to gaining more viewership, and in the case of DirecTV, more subscribers [19]. DirecTV’s goal is to have shows that viewers cannot get anywhere else. If this happens, then people may substitute the cable provider that they already have for DirecTV. DirecTV has their own channel called “Audience” that is only on DirecTV. On this channel is their newest show called Kingdom, and it came out in Fall of 2014. It stars Nick Jonas as a mixed martial arts fighter [20]. There is also a crime drama starring Thandie Newton called Rogue.

Click photo for Kingdom trailer courtesy of Youtube. Photo courtesy of www.directv.com

Click photo for Kingdom trailer, courtesy of www.youtube.com
Photo courtesy of www.directv.com [21]

There is even a special channel called “DogTV,” which is a channel specifically made for your dog to watch.

DogTV Trailer Photo courtesy of www.directv.com Commercial courtesy of www.youtube.com

Click photo for DogTV Commercial
Photo courtesy of www.directv.com
Commercial courtesy of www.youtube.com [22]

DirecTV also prides itself on its sports channels and packages. They have many packages, but their most popular one is the NFL Sunday Ticket. Every Fall if you are a customer that has NFL Sunday Ticket you can watch every NFL game that airs every Sunday [23]. New this Fall too is the introduction of NFL Fantasy Zone, a show which is all geared towards Fantasy Football. Expect growth in this department over the next few years.

There is also an ongoing dispute currently taking place between DirecTV and AMC. AMC is threatening to take away all of their channels (AMC, We TV, IFC, and Sundance) because they are claiming that DirecTV violated the existing deal that they had with them [24]. AMC is running campaigns during its show The Walking Dead, and DirecTV has an online petition[25]. DirecTV says that AMC is issuing a false alarm and nothing will happen. This is a developing story that needs to be kept a close eye on in the coming months.

In the near future, expect DirecTV to come up with more original content, renewal of their successful shows, expansion into new countries, and new and better deals to lure new customers to their services.

Sources

[1] DirecTV Logo. Interpret. RT: 4/30/14

[2] DirecTV Headquarters. eCorporateOffices.com. RT: 4/30/14

[3] Corporate Governance: Elected Officers. Investor.directv.com. RT: 4/30/14

[4] Michael White. Investor.directv.com. RT: 4/30/14

[5] DirecTV Genie. DirecTV.com. RT: 4/30/14

[6] DirecTV Genie. DirecTV.com. RT: 4/30/14

[7] DirecTV vs. Cable. DirecTV.com. RT: 4/30/14

[8] DirecTV 2013 Annual Report. Investor.directv.com. RT: 4/30/14

[9] Stock Quote and Chart. Investor.directv.com. RT: 4/30/14

[10] Stock Quote and Chart. Investor.directv.com. RT: 4/30/14

[11] “DirecTV CEO Expects Feds to OK AT&T Merger”. BostonHerald.com. RT: 4/30/14

[12] “3 Reasons DirecTV’s Stock Could Fall”. Fool.com. RT: 4/30/14

[13] “AT&T Agrees to Buy DirecTV in $45.8B Deal”. AccessNorthGa.com. RT: 4/30/14

[14] Company Profile. DirecTV.com. RT: 4/30/14

[15] DirecTV 2013 Annual Report. Investor.directv.com. RT: 4/30/14

[16] “DirecTV Adds Another 600,000 Latin American Users in Q1”. Gigaom.com. RT: 4/30/14

[17] “Raycom Media Restores 43 Local Stations to DirecTV Homes”. News.directv.com. RT: 4/30/14

[18] “Raycom Media Reaches Agreement In Principle With DirecTV”. RaycomMedia.com. RT: 4/30/14

[19] “DirecTV tries to join Netflix, Hulu With New Original Series Kingdom: Can They Compete?”. SheKnows.com. RT: 4/30/14

[20] “Stepping Into the Cage with Kingdom‘s Jonathan Tucker”. News.directv.com. RT: 4/30/14

[21] Kingdom Poster. DirecTV.com. RT: 4/30/14

[22] “DogTV Commercial – Been There Done That – Part 2”. Youtube.com. RT: 4/30/14

[23] “How DirecTV is Capitalizing On Growth of Fantasy Football”. Forbes.com. RT: 4/30/14

[24] “AMC Sounds Alarm About DirecTV Tussle During ‘Walking Dead’ Episode”. Variety.com. RT: 4/30/14

[25] “Don’t Let AMC Scare You!”. directvpromise.com. RT: 4/30/14

 

Disney-ABC

By Nicolas Claro

Company History

On January 4th, 1996, Michael Eisner and the Walt Disney Company came to an agreement with Capital Cities/ABC on a merger between the two companies, forming what is known today as Disney-ABC TV [1]. In addition to ABC Television Network, Disney-ABC owns multiple cable channels including Disney Channel Disney XD, ABC Family and ABC News, as well as a controlling stake in ESPN and an equity holding in A+E Networks.

 

Corporate

ANNE SWEENEY

Co-Chair, Disney Media Networks
President, Disney/ABC Television Group (2005-2015)

KEVIN BROCKMAN

Executive Vice President, Global Communications, Disney/ABC Television Group

REBECCA CAMPBELL

President, ABC Owned Television Stations Group

PAUL LEE

President, ABC Entertainment Group

GARY MARSH

President and Chief Creative Officer, Disney Channels Worldwide

BEN SHERWOOD

Co-President, Disney/ABC Television Group (2010-2015),

Co-Chair, Disney Media Networks
President, Disney/ABC Television Group (2015-)

 [2]

 

Q1 EARNINGS

The Walt Disney Company’s first quarter of the fiscal year ended on December 28, 2013. Since the first quarter of the 2013 fiscal year, The Walt Disney Company’s media networks have seen a 4% increase in revenue, and an operating income increase of nearly 20%. However, the company saw a decrease of almost $85 million in income, due in large part to contractual rate increases to Modern Family and other long-tenured shows on the network. [3]

Screen Shot 2014-04-21 at 2.51.16 PM

 

PROGRAMMING

The cast and crew of Modern Family winning their fourth Emmy in four years. [4]

Disney-ABC has done a very fine job of diversifying their TV offerings, broadcasting programs for every sort of viewer imaginable. The company’s two most popular offerings are 4-time Emmy winner Modern Family [4] and the company’s longest running primetime drama, Grey’s Anatomy. In addition, ABC has created successful shows based on existing third-party content, such as Once Upon a Time and Agents of S.H.I.E.L.D. ABC also airs a large number of successful unscripted shows, such as The Bachelor and Dancing With The Stars, talk-shows in both the morning (The View) and late-night (Jimmy Kimmel Live!), live college football and NBA games, and national news shows such as Good Morning America.

Scandal creator Shonda Rhimes (left) and the show’s star Kerry Washington. Rhimes also created ABC’s long running Grey’s Anatomy. [5]

ABC Family and the various Disney channels offer popular youth-oriented series such as Pretty Little Liars and the cartoon Gravity Falls.

In this upcoming season, Disney-ABC plans to bolster its broadcast schedule even further by collaborating with well-respected directors and producers such as David O. Russell and Bryan Singer on the shows The Club [6]  and Black Box [7] , respectively.

 

Director Bryan Singer, well known for his directorial work on the X-Men films, is bringing a show to ABC this year. [8]

New King of Late Night?

ABC’s Jimmy Kimmel (Left) and NBC’s Jimmy Fallon (Right) [9]

On April 3, 2014, Late Night host David Letterman announced his retirement from the show, and from late-night TV in 2015. Stephen Colbert will replace him on CBS in the same time slot after his departure. [10] With David Letterman’s retirement in 2015, ABC’s Jimmy Kimmel will have the longest active run of late night hosting on broadcast TV with a consecutive 11 years on the air. Along with Colbert, Kimmel has already begun competing with the recently appointed Tonight Show host Jimmy Fallon on NBC, who’s show shares a timeslot with Kimmel.

So far, among the two shows, The Tonight Show has dominated in TV ratings. However, Jimmy Kimmel Live is fast on Fallon’s heels in the digital department. After a stellar debut week (avg 6.2 million viewers), Fallon’s ratings have come back to Earth (avg 1.8 million viewers in its 2nd week). A report from Nielsen “SocialGuide”’s data, the number of impressions on Twitter for each show are comparable, and Kimmel’s uptick in viewership means that the margin between the two shows is closer than you think. These two talk-show stalwarts look to be set to compete for years to come, and ready to take on all challengers. [11].

 

The End of an Era?

Will this Aereo antennae (left) be the end of TV as we know it? [12]

On February 14, 2012, a company called Aereo created a product that was designed, in their eyes, to be the future of television. Aereo created a mini-sized antennae that effectively replaced a cable box and allowed consumers to “break free” from cable companies [12], all for a very affordable price of $80 a year. However, by doing so, Aereo was breaking many rules by not paying retransmission fees to the networks it carried, something that the cable providers are required to do. As such, cable companies swarmed Aereo with suits and injunctions within months, but to no avail [13]. 2+ years later, Aereo is still operational, and now more faces have joined in the fight against them, including ABC.

Aereo founder Chet Kanojia [15]

Specifically, their case against Aereo is set to go to Supreme Court review on April 22, 2014, and will likely be resolved by the end of June. If they lose, Aereo could be a signal of what is to come, with other startups following suit, and ducking retransmission fees. However, even if the networks win this battle, has the issue gained enough traction that it has gone down an irreversible path? Many Aereo subscribers, and consumers fed up with their cable companies, are embracing this new technology and championing it as the next big thing. Nobody knows just how this case will play out, but everyone knows that the repercussions will be massive [15][14]

 

Fighting Fire with Fire

Scandal’s growing social media numbers

Scandal’s growing social media numbers [16]

Recent advances in broadcast technology have seriously hindered TV’s chances at remaining a top broadcast medium in the past few years. Internet piracy, DVR and online streaming services have all impeded on the television’s reign atop the media market. However, it seems that ABC has found a way to turn the tables and use these new developments to their advantage.

The best example of this is ABC’s smash hit show Scandal. ABC has allowed the show’s creator, Shonda Rhimes, to run rampant on social media, and she does so with finesse. Her constant involvement and interaction with fans throughout the show’s run has led to a massive social media following for everyone from Rhimes, to the show’s star, Kerry Washington, to Scandal’s official social media accounts.

To show just how astronomical its rise has been, take Scandal’s social media growth from its premiere up to the third season finale on April 17, 2014. At the former, Scandal had about 500,000 connections on Facebook, Twitter and Youtube combined. As of the third season finale, Scandal has 1.4 million views on its official Youtube page, 2.6 million followers on Twitter and almost 5 million fans on Facebook. As you would expect, Scandal’s most popular demographic is in the 18-49 range, who – not so coincidentally – are the demographic most present on social media networks [16].

Works Cited

[1] THE MEDIA BUSINESS;Disney and ABC Shareholders Solidly Approve Merger Deal

[2] All portraits courtesy of disneyabctv.com

[3] THE WALT DISNEY COMPANY REPORTS FIRST QUARTER EARNINGS FOR FISCAL 2014

[4] Modern Family – The Television Academy

[5] girltalkhq – ‘Scandal’ & ‘Greys Anatomy’ Creator Shonda Rhimes To Receive Diversity Award

[6] Deadline – Soapy Drama From David O. Russell & Susannah Grant Gets ABC Series Order

[7] Deadline – Bryan Singer To Direct & Exec Produce CBS Series ‘Battle Creek’ From Vince Gilligan & David Shore

[8] IMDB – Bryan Singer photos

[9] tvovermind – Jimmy Fallon and Jimmy Kimmel Agree To Play Nice

[10] CBSNews – Stephen Colbert to replace David Letterman on “Late Show”

[11] thewrap.com – Jimmy Fallon vs. Jimmy Kimmel: The New Late Night Fight, by the Numbers

[12] “Love is in the Aereo” – Aereo.com press release

[13] “Aereo Prevails” – Aereo.com press release

[14] USAToday – Supreme Court case could test future of broadcast TV

[15] Fortune – What happens if broadcasters lose the Aereo case?

[16] How Social Media Helps Drive ABC’s ‘Scandal’

Viacom

By Sam Mackoff
[1] Viacom Logo

[1] Viacom Logo

ABOUT VIACOM

Viacom, short for Video and Audio Communications, is a mass media company that produces content globally across television, movies, online and mobile platforms.  Viacom’s media networks reach about 700 million global subscribers, making it one of the world’s largest media conglomerate [2].  Viacom operates about 170 leading entertainment brands including MTV Networks, VH1, BET Networks, Comedy Central, CMT, SPIKE, Nickelodeon Networks, Paramount Pictures and more [3].

Television Networks 

[4] Viacom's Media Brands

[4] Viacom’s Media Brands

Viacom has a large variety of networks that represent a diverse collection of programming. From Nickelodeon, the leading brand in children’s entertainment, to Comedy Central, the number one brand in comedic television, Viacom continues to produce original content that is relevant to all different audience members [4].  Some of Viacom’s leading shows are Nickelodeon’s SpongeBob SquarePants, MTV’s Teen Wolf and Awkward, Comedy Central’s South Park and many more [5].

Film

Paramount Pictures logo

[6] Paramount Pictures Logo

Paramount Pictures Corporation is a production and distribution studio for film.  It is a subsidiary of ViacomParamount distributes content from DreamWorks Animation, Paramount Pictures, Paramount Vantage, Paramount Classics, Marvel Studios, MTV Films and Nickelodeon Movies [4]. Paramount is ranked as the fourth highest grossing film distributor [7]. Some of Paramount’s notable films are, “Transformers”, “Indiana Jones”, “Star Trek”, “Titanic”, and “Forrest Gump” [8].

 FINANCIALS

Viacom is a publicly held.  This year, Viacom did well financially with its media networks revenue, but did not do well financially in film entertainment.  The media networks revenue had a $462 million increase to $9.7 billion by the end of 2013 [9].   The film entertainment revenues had a $538 million decrease from the previous year to $4.3 billion by the end of 2013 [9]Viacom’s net earnings still increased 2% from 2012 to 2013, from $2.3 billion in 2012 to $2.4 billion in 2013 [9].

KEY EXECUTIVES

[10] Philippe Dauman, President and Chief Executive Officer

[10] Philippe Dauman,
President and Chief Executive Officer

[11] Thomas E. Dooley, Chief Operating Officer

[11] Thomas E. Dooley,
Chief Operating Officer

 

 

 

 

 

 

 

 

 

RECENT NEWS
Viacom and Google Call a Truce

image6611550x

[12] Google Vs. Viacom

After seven years of battling in court, Viacom and Google have settled the copyright infringement lawsuit, in which neither company exchanged money to the other.  Viacom filed a $1 billion lawsuit in 2007 against YouTube, which is owned by Google, stating that there were billions of dollars in damages for copyright infringement by uploading unauthorized clips from Viacom programming.  After years of arguing, Viacom and YouTube released a settlement statement saying, “This settlement reflects the growing collaborative dialogue between our two companies on important opportunities, and we look forward to working more closely together” [13].

Viacom Teams Up with Tumblr

Tumblr-partnership-with-Viacom

[14] Tumblr and Viacom Partnership

Viacom announced an exclusive partnership with the popular blogging website, Tumblr. The two companies together will offer co-branded campaigns and content for shows and events for Viacom’s networks through the 2014 Upfront Season.  This partnership marks Viacom as the first television programmer to develop a marketing partnership with Tumblr. Viacom’s partnership with Tumblr creates a unique opportunity for Viacom to use this creative platform with its advertisers in order to reach a large audience because of its major social activity.  On the consumer end, it allows users to view content in a fun and interactive way [15].

RELEASES

[16] “The Wolf of Wall Street”, directed by Martin Scorsese

The Wolf of Wall Street

The dark comedy, “The Wolf of Wall Street”, directed by Martin Scorsese and starring Leonardo DiCaprio, is based on the true story of Jordan Belfort’s life. The film takes you through the New York stockbroker’s journey from rags to riches, starting in penny stocks to running an extremely successful firm.  This film has had major success worldwide.  The high admiration has earned the film a Golden Globe and five Academy Award nominations [17]. Surpassing all Christmas sales in theaters on its holiday release date [18], the film made $10 million on its opening day and over $18 million on its opening weekend [19]. This film has accumulated grosses of $116.9 million domestically and $272.7 million in the foreign market [19].

 

001_Noah_poster

[20] “Noah”, directed by Darren Aronofsky

Noah

The recent release of the biblical inspired film, “Noah”, directed by Darren Aronofsky and starring Russell Crowe, is inspired by the biblical story of Noah’s Ark.  Noah is chosen by God to take on a mission to rescue the innocent before an apocalyptic flood hits the world.  This film ranked #1 at the box office on its opening weekend on March 28th [21]“Noah” brought in a diverse audience including men and women of all ages that were Christian, Catholic Latino and African American [22]“Noah” has faced a sizable decline with a 68% drop since its release [23].  Predictions say that this number will increase during the weekend of Easter because of the faith based audience [24].  “Noah” has made $93.3 million domestically and $197.4 million in the foreign market [21].

 

 UPCOMING RELEASES

Nickelodeon Introduces a New Awards Show

8-Kids-Choice-Sports-Awards-2014-350x348

[25] Michael Strahan, Future Host of Kids Choice Sports

Nickelodeon announced a new award show called Kids Choice Sports, hosted by former football player, Michael Strahan, set to debut this summer.  Kids Choice Sports give viewers the opportunity to have a voice in the show by voting for their favorite teams, players and sports moments as well as selecting the stars to get slimed.  In additions to the awards, the event will also have a musical performance, competitions against athletes and slimed filled sports stunts [26]Kids Choice Sports has the potential to bring in a whole new audience of parents and children who are interested in sports, as well as other viewers who want to be a part of the additional events of the awards show.

Candid Camera Returns After 66 Years

Candid-Camera-creator-Allen-Funt-499x400
[27] Allen Funt, the Original Host of Candid Camera

TV Land announced that it is bringing back a new version of the 1940’s show, Candid CameraCandid Camera is a show that captures the reactions of people in unusual situations using hidden cameras.  Peter Funt, the son of the host and creator of the original show, will be co-producing Candid Camera.  There are 10 new episodes that are set to air this summer [28].

 

Transformers To Release Fourth Film

The fourth Transformers film called, “Transformers: Age of Extinction”, is hitting the theater this summer.  This film was directed by Michael Bay and has notable actors staring in it such as Mark Wahlberg, Nicola Peltz, and Jack Reynor [29].  This popular franchise has earned $2.6 billion in the global box office.  The bar for this film was set very high after the last film, “Transformers: Dark of the Moon”, earning $1.1 billion globally.  This film is set to release June 27th [30].

Trailer [31]

Teenage Mutant Ninja Turtles Recreated in a Live Action Film

“Teenage Mutant Ninja Turtles” is returning to the screen in a live action film this summer. Producer Michael Bay and director Jonathan Liesmasman, are working together to recreate the story that was originally based off of a comic series [32]Rob Moore, vice chairman of Paramount said, “Michael Bay is committed to making sure young audiences have a reason to flock back to your theaters” [33]. This action comedy film is about four trained ninja turtles that work together to fight off evil.  This summer blockbuster, starring Megan Fox, Noel Fisher, Will Arnet, Jeremy Howard and Alan Ritchso, is set to release August 8th [32].

Trailer [34]

Sources

[1] Viacom’s Logo, Adweek.com, RT: 4/18/2014

[2] About Viacom, Viacom.com, RT: 4/18/2014

[3] “Viacom: Veteran Leading the Way”, Investing Daily, 12/31/2013, RT: 4/17/2014

[4] Viacom Brands, Viacom.com, RT: 4/18/2014

[5] Most Popular TV Shows, TV.com, RT: 4/18/2014

[6] Paramount Pictures Logo, Nickelodeon.Wikia.com, RT: 4/18/14

[7] Leading Distributors- 1995-2014, The-Numbers.com, RT: 4/18/2014

[8] Paramount All Time Box Office Results, BoxOfficeMojo.com, RT: 4/18/2014

[9] Viacom Inc.- Annual Report, Viacom.com, RT: 4/19/2014

[10] Philippe Dauman, Trialx.com, RT: 4/19/2014

[11] Thomas E. Dooley, CNN.com, RT: 4/19/2014

[13] “Google and Viacom Settle Copyright-Infringement Lawsuit over YouTube”, Variety, 3/18/2014, RT: 4/19/2014

[14] Viacom and Tumblr, YourNewSticker.com, RT: 4/19/2014

[15] “Yahoo’s Tumblr First TV Ad Deal Is with Viacom”, Variety, 3/20/2014, RT: 4/19/2014

[16] Wolf of Wall Street Poster, UBCFilmSociety.com, RT: 4/19/2014

[17] Wolf of Wall Street Awards, IMDB.com, RT: 4/19/2014

[18] “‘Wolf of Wall Street’ Poised for No. 1 at Christmas Box Office with $10 Million”, Variety, 12/25/13, RT: 4/19/14

[19] Box Office Results, BoxOfficeMojo.com, RT: 4/19/2014

[20] Noah Poster, MovieFanatic.com, RT: 4/19/2014

[21] Box Office Results, BoxOfficeMojo.com, RT: 4/19/14

[22] “‘Noah’ sails to estimated $44-Million Opening at Box Office”, Los Angeles Times, 3/30/2014, RT: 4/19/14

[23] “North America: ‘Captain America: The Winter Soldier’ Sets New April Record with $96.2M”, BoxOffice.com, 4/6/14, RT: 4/19/14

[24] “‘Heaven is for Real’ Posts Strong Opening Day Returns”, BoxOffice.com, 4/17/14, RT: 4/19/2014

[25] Kids Choice Sports Picture, TVByTheNumbers.zap2it.com, RT: 4/20/14

[26] “Nick Launching Sports Award Show”, BigStory.ap.org, 3/13/214, RT: 4/20/14

[27] Allen Funt, rtvfmediastudies.tcu.edu, RT: 4/20/14

[28] Candid Camera: TV Land Reviving Classic Series for Summer”, TVSeriesFinale.com, 4/9/14, RT: 4/20/14

[29] Transformers Cast and Crew, IMDB.com, RT: 4/20/14

[30] “‘Transformers: Age of Extinction’ to Kick Start New Trilogy”, Variety, 4/11/14, RT: 4/20/14

[31] Transformers: Age of Extinction Trailer, Youtube, 3/5/2014, RT: 4/20/2014

[32] Teenage Mutant Ninja Turtles Cast and Crew, IMDB.com, RT: 4/20/14

[33] “Paramount Kicks Off CinemaCon With ‘Ninja Turtles,’ ‘Transformers’ Footage”, Variety, 3/24/14, RT: 4/20/14

[34] Teenage Mutant Ninja Turtle Trailer, Youtube, 3/27/2014, RT: 4/20/2014

YouTube

By Blair Shulman
Photo courtesy of techtipsworld.com [1]

Photo courtesy of techtipsworld.com [1]

YouTube, LLC
901 Cherry Ave.
San Bruno, CA 94066
Phone: +1 650-253-0000
Fax: +1 650-253-0001

 

A Brief History
It’s hard to believe that YouTube is only 9 years old. The video sharing website was created in 2005 by former PayPal co-workers Chad Hurley, Steve Chen and Jawed Karim. Little did they know it would go on to be the third most visited site in the world after Google and Facebook. YouTube’s first video clip was posted in April 2005 and by November, users were sending up to 8 terabytes of data per day (which is the equivalent of the entire contents of a Blockbuster store). [2] This attracted the attention of Google who paid $1.65 billion in stock for the company in the fall of 2006. By then, the site was gaining more than 700 million views a week. Today, more video content is uploaded to YouTube in 60 days than all three U.S. television networks have created in 60 years. [2]

 

Key Executives

Chad Hurley (Advisor and Co-Founder) [3]

Chad Hurley (Former CEO, Advisor and Co-Founder) [3]

Steve Chen (Co-Founder) [4]

Steve Chen (Co-Founder) [4]

Jawed Karim (Co-Founder) [5]

Jawed Karim (Co-Founder) [5]

Susan Wojcicki (Chief Executive Officer)

Susan Wojcicki (Chief Executive Officer) [6]

 

Financial Statistics

In 2006, YouTube officially became a subsidiary of Google, Inc. in a $1.65 billion deal. Although Google has never released any specific numbers in regards to YouTube’s revenues, they do release numbers about their own growth, revealing some information about YouTube’s results. On April 16, 2014, Google released financial results for the quarter ending March 31, 2014. According to Larry Page, CEO of Google, Google’s revenue was $15.4 billion, up 19 percent year on year. [7] Site revenue, which represents sites Google operates (like Google.com, YouTube, and Gmail), generated revenue of $10.47 billion, or 68 percent of total revenue. That’s a 21 percent increase over last year. Network revenue, aka “Adsense,” did $3.4 billion in revenue, a four percent increase over last year. [8] YouTube uses Google AdSense to generate their automatic media advertisements that are targeted to site content and audience on both their mobile and desktop sites. Another focus of the report was Google’s desire to develop advertisements that facilitate brand-building, in particular on YouTube. According to the Chief Business Officer of Google, Nikesh Arora, nearly all Super Bowl advertisers this year also had paid spots on YouTube. “We’ve seen a trend of brands coming over to YouTube as an addition to their TV campaigns,” Arora says, “The real fun will begin when people do brand building campaigns starting on digital, including YouTube. This is definitely the Holy Grail.” [9]

 

In The News

Susan Wojcicki Named New CEO of YouTube: Susan Wojcicki, one of Google’s earliest employees and former Senior Vice President of Ads and Commerce, became the new CEO of YouTube in February of 2014. The 45-year-old mother of four replaced Salar “SK” Kamangar, who was the CEO of YouTube for just over three years. Before that, Salar ran day-to-day activities at Google and took over the CEO position from YouTube co-founder Chad Hurley in 2010. [10] Kamangar now stands as the Senior Vice President of YouTube and Video for Google.

Photo courtesy of marketingland.com [16]

Photo courtesy of marketingland.com [16]

Wojcicki joined Google in 1999 as the 16th employee, becoming the search engine’s first marketing executive. [11] In her various positions at Google, Wojcicki has overseen product management of AdSense, Google Book Search and Google Video. Prior to Google, she worked at Intel, Bain & Co. and R.B. Webber & Co. [11] This move most likely signals a desire on Google’s part to start monetizing YouTube and its advertising content in a big way, since Wojcicki’s previous positions at Google have been centered around managing its entire ad sales department. In Google’s own statement, CEO Larry Page said, “YouTube is a billion person global community curating videos for every possibility.  Anyone uploading their creative content can reach the whole world and even make money.  Like Salar, Susan has a healthy disregard for the impossible and is excited about improving YouTube in ways that people will love.” [12]

Screenshot courtesy of makerstudios.com [12]

Screenshot courtesy of makerstudios.com (click to enlarge) [15]

Disney Buys Maker Studios: The Walt Disney Company completed a deal on March 24, 2014 to pay $500 million to acquire Maker Studios. The deal could end up closing for as much as $950 million if specific growth targets are met by Disney. [13] Maker Studios is a YouTube multi-channel network that produces high-quality videos for some of the most “YouTube famous” users on the site such as PewDiePie and channels such as Epic Rap Battles of History. [13] Financed by venture capitalists and grants from YouTube, Maker Studios now operates over 55,000 channels, boasts 380 million subscribers and 5.5 billion views per month. [14] It’s not unclear why Maker Studios looked desirable to Disney. The YouTube video supplier can help promote Disney’s many characters and franchises to a young target audience. Maker can also serve as an example of how to successfully interact with the “raised-on-the-Web” generation. [13] When Maker succeeds, YouTube succeeds as well. This recent acquisition was a huge win for the YouTube, Maker and Disney families.

Turning YouTube Stars Into Real Celebrities: Welcome to the next major evolution of YouTube’s business. New YouTube CEO Susan Wojcicki has helped to devise a plan to propel YouTube users to the next level of stardom. YouTube is chock full of “stars” who broadcast their content to thousands of loyal subscribers every day. But how many of these stars can the public actually put a name and a face to? That’s why YouTube is spending millions on advertising to overcome this awareness challenge. Popular YouTube users will now be getting their own promotional TV spots and premium-priced ad rates as part of an effort to package online video stars like traditional TV celebrities. [17] The first stars to get the ads will be chef Rosanna Pansino and beauty gurus Michelle Phan and Bethany Mota. The ads will be shown on networks like The CW and ABC Family, local TV and billboards in New York and Chicago, Teen Vogue, Seventeen, Entertainment Weekly and even in NYC subways. [18] The ads are being developed by ad agency Co:Collective. One challenge Wojcicki notes is “trying to get advertisers who traditionally bought TV to understand the YouTube platform.” [18] But Wojcicki believes in patience, hard work and continual growth. “As the platform matures and we have better monetization, we want to be able to continue to grow the whole ecosystem in a way that’s good for advertisers, good for publishers and good for users,” Wojcicki said. [18]

YouTube user Michelle Phan's homepage, boasting more than 6 million subscribers

YouTube user Michelle Phan’s homepage, boasting more than 6 million subscribers

 

 

 

Sources:

[1] YouTube Company Logo, techtipsworld.com, RT: 4/12/14

[2] “Brief History YouTube”, time.com, RT: 4/12/14

[3] Photo of Chad Hurley, politic365.com, RT: 4/12/14

[4] Photo of Steve Chen, twitter.com, RT: 4/12/14

[5] Photo of Jawed Karim, commons.wikimedia.org, RT: 4/12/14

[6] Photo of Susan Wojcicki, hub.jhu.edu, RT: 4/12/14

[7] “Google Inc. Announces First Quarter 2014 Results“, investor.google.com, 4/16/14, RT: 4/19/14

[8] “Google misses Q1 2014 earnings with $15.42 billion in revenue“, arstechnica.com, 4/16/14, RT: 4/19/14

[9] “Despite 19% Revenue Growth, Google Q1 Earnings Disappoint Investors“, forbes.com, 4/16/14, RT: 4/19/14

[10] “YouTube’s Chad Hurley to step down as chief executive“, theguardian.com, 10/29/10, RT: 4/19/14

[11] “Google Names Susan Wojcicki CEO of YouTube“, variety.com, 2/5/14, RT: 4/19/14

[12] “Google Confirms Ads & Commerce SVP Susan Wojcicki Is The New YouTube CEO“, techcrunch.com, 2/5/14, RT: 4/19/14

[13] “Disney Buys Maker Studios, Video Supplier for YouTube“, nytimes.com, 3/24/14, RT: 4/19/14

[14] “With Disney Buying Maker, Do All Big Media Companies Need To Up Their YouTube Game?“, forbes.com, 4/1/14, RT: 4/19/14

[15] Screenshot of Maker Studios website, makerstudios.com, RT: 4/19/14

[16] Photo of Susan Wojcicki’s tweet after being appointed CEO of YouTube, marketingland.com, 2/5/14, RT: 4/19/14

[17] “YouTube’s Big Plan to Turn Its Stars Into Real Celebrities“, wired.com, 4/16/14, RT: 4/19/14

[18] “Exclusive Interview: Susan Wojcicki’s Plan to Make YouTube ‘Stars’ Real-Life Famous“, adage.com, 4/14/14, RT: 4/19/14

Yahoo

By Sam Ho
Yahoo Logo

Yahoo Logo [1]

701 1st Ave, Sunnyvale, CA 94089

Phone: (408) 349-3300

Company Profile

As the world’s largest start up company, Yahoo is a global technology corporation that started as a simple search engine and has grown into a web portal at the global forefront of highly personalized, “daily habit” products and services.  Whether through the Yahoo home page or their own personalized page, affectionately named My Yahoo, 800 million monthly users in 60 countries around the world have access to weather, mail, sports, finance, games, and many more powered through Yahoo services.[2]

Key Executives [3]

Marissa Mayer - CEO, President, and Director [2]

Marissa Mayer, CEO, President, and Director

David Filo - Co-Founder and Chief Yahoo [3]

David Filo, Co-Founder and Chief Yahoo

Ken Goldman - Chief Financial Officer [4]

Ken Goldman, Chief Financial Officer

Kathy Savitt - Chief Marketing Officer [5]

Kathy Savitt, Chief Marketing Officer

History

Founded in 1994 by two Stanford PhD candidates, David Filo and Jerry Yang, Yahoo initially began as a website, titled Jerry and Dave’s Guide to the World Wide Web, that listed David and Jerry’s favorite internet sites. After gaining heavy popularity, the two discovered that their little guide could become a successful business and renamed it. The web directory continued to change in the 1990s and diversified into a web portal to provide eager users with the services of Yahoo! Mail, Yahoo! Games, and Yahoo! Groups.[4] Adding weather, sports, and finance to the mix, the web portal became the center of daily habits. In 2005, it acquired the popular photo sharing service Flickr and its 1 million loyal and consistent users.[5] In 2013, it continued to expand its reach towards more active online users by buying the famous blogging site, Tumblr, for $1.1 billion.[6] Specializing in search, content, and communication tools, Yahoo is standing its ground at the forefront of technology.

1996 Yahoo Webpage [6]

1996 Yahoo Homepage [7]

2013 Yahoo Homepage [7]

2013 Yahoo Homepage [8]

 

 

 

 

 

 

Financial Snapshot

Publicly traded since 1995, Yahoo‘s stock (YHOO) is currently up 0.08% since its previous

Yahoo Financial Chart [#]

Yahoo Financial Chart [10]

close at $36.38. [9] On April 15th, 2014, the Yahoo! Inc. reported its first quarter 2014 results in accordance with a live stream online. While the company’s stock has performed exceedingly well at the markets over the past two years, its revenues have failed to gain traction.  The GAAP revenue for the quarter was $1.13 million, down 1% from the Q1 2013. The company’s quarterly GAAP net earnings also dropped by 20 percent to $312 million. Net earnings per share for the quarter were $0.29, down 17 percent.

Despite its poor marks compared to its Q1 2013 results, Yahoo made smaller successes in its display and search ad revenues, which make up 12.4% and 14.2% of its value respectively. Compared to the first quarter of 2013, its Q1 2014 GAAP display revenue of $453 million remained consistent because of the 7% increase in Number of Ads Sold. With Paid Clicks increased approximately by 6% and the Price-per-Click increased by about 8%, the 2014 GAAP search revenue of $445 million experienced a successful 5 percent increase compared to the first quarter of 2013. [11]

Making Changes

CEO Marissa Mayer [#]

CEO Marissa Mayer at the 2014 Consumer Electronics Show [12]

The Comeback Kid: With 13 years of employment at Google, including the title of first female engineer at the company, it was only right for Marissa Mayer to set her sights on Yahoo. Named Yahoo CEO, President, and Director in July 2012, Mayer has been determined to lead Yahoo out of its 3rd place spot and into a place at the forefront of technology.[3] With about two years as evidence, she is well on her way after rolling out a new homepage, redesigning Yahoo Mail and saving Flickr from near death.  As she continues to orchestrate more acquisitions for the company, such as her biggest move yet to buy Tumblr, Marissa Mayer is breaking Yahoo records and making strong steps towards modernizing the pioneer portal.[13]

Yahoo Advertising: Starting in 2014, Yahoo wants to place itself at the center of the online ad ecosystem with its latest creations: Yahoo Advertising and Yahoo Ad Manager. Launching under a new unifying brand, the idea of Yahoo Advertising aims to simplify a fragmented market. Buyers will be able to automatically buy across Yahoo’s various channels, including the Web, video, mobile, and Tumblr, all in a central interface called Yahoo Ad Manager. [12] Tapping into the

Yahoo Gemini - Mobile and Native Ads [#]

Yahoo Gemini – Mobile and Native Ads [14]

ever-growing 430 million mobile Yahoo users, Yahoo Gemini, a function within Yahoo Ad Manager, will be the first of its kind to combine mobile search and native advertising in one accessible solution.[14]  The successful future of this new system is evident in the digital ads within Yahoo’s newly launched digital magazines, Yahoo Food and Yahoo Tech. Instead of a simple box in the corner, the native ads of each site are integrated and authentic, allowing consumers to treat each promoted brand as informative content. Yahoo’s belief that “storytelling aids brand retention” embodies the new shift towards fully integrated marketing and a push towards more successful ad sales. [15]

Yahoo Screen on Roku [#]

Yahoo Screen on Roku [18]

Yahoo Screen: Rivaling competitors such as Hulu, Netflix, and YouTubeYahoo‘s video streaming service, Yahoo Screen, combines over 70 original web shows and a diverse array of content from partners such as Saturday Night Live, The Onion, GQ, ABC News, and Vogue.[16] In mid April 2014, Yahoo and Vevo announced that they will be expanding their partnership through a deal that will bring Vevo’s videos, live concert events, and other original programming to the Yahoo site. [17] In addition to new content, Yahoo Screen has been expanding the source through which its content is viewed. In 2013, the video streaming service launched its own mobile app for Apple iOS devices and soon followed that decision with its launch on the Apple TV. During its first quarter in 2014, Yahoo Screen launched its own channel on another home TV box, called Roku. Providing a new variety of content to eager users and new ways to receive their desired entertainment, Yahoo is slowly pushing its way into online video with much more focus and quality. [16]

The Future of Yahoo

Yahoo Smart TV [22]

Yahoo Smart TV [22]

As Yahoo works to repair and reorganize within its own systems, Marissa Mayer and the company are looking to journey outside of Yahoo‘s own boundaries, finding a place within Television. Yahoo is in talks to acquire News Distribution Network Inc., which could make Local TV news a big part of the online landscape.[19] In addition, Yahoo is rumored to have interest in producing its own TV content in competition with Netflix original programming.[20] Combined with its latest creation, Yahoo Smart TV, Yahoo hopes to bring its sphere of influence to the Televised world.

Yahoo Buys Aviate [23]

Yahoo Buys Aviate [23]

In many ways for the company’s CEO, mobile is the future. Delivering her first keynote at the Consumer Electronics Show in January 2014, Mayer started with an exciting announcement that Yahoo had acquired Aviate. With the technology to customize the Android’s smartphone home screen based on personal information, the company is looking towards its future in the mobile industry. While Apple owns the iOS mobile operating system and Google owns Android, Aviate could be Yahoo’s golden ticket. [21]

Sources

[1] Yahoo Logo RT: 19 April 2014

[2] Yahoo Corporate Information RT: 16 April 2014

[3] Yahoo Executive Team RT: 16 April 2014

[4] Silicon Valley Historical Association: Yahoo! Inc. From 2008. RT: 17 April 2014

[5] “Flickr At 10: 1M Photos Shared Per Day, 170% Increase Since Making 1TB Free”. From 10 Feb 2014. RT: 18 April 2014

[6] “Yahoo buys Tumblr, promises to not ‘screw it up'”. From 20 May 2013. RT: 17 April 2014

[7] 1996 Yahoo Homepage Image. RT: 19 April 2014

[8] “Yahoo’s new homepage is a good first step” From 20 Feb 2013. RT: 17 April 2014

[9] YHOO Profile. RT: 19 April 2014

[10] “Yahoo sales sag with mixed results in ads” From 15 April 2014. RT: 18 April 2014

[11] Yahoo Reports First Quarter 2014 Results. RT: 19 April 2014

[12] “Yahoo Reboots Ad Business in Attempt to Own Ad Tech”. From 7 Jan 2014. RT: 18 April 2014

[13] “How CEO Marissa Mayer turned around Yahoo”. From 16 July 2013. RT: 19 April 2014

[14] “Yahoo’s ‘Gemini’ Pairs Native Ads and Mobile Search”. From 19 Feb 2014. RT: 19 April 2014

[15] “Reaching Consumers in a Fragmented Entertainment Marketplace”. From 8 April 2014. RT: 19 April 2014

[16] “Yahoo’s Push Into Video”. From 16 April 2014. RT: 19 April 2014

[17] “Yahoo Expands Partnership with Vevo”. From 14 April 2014. RT: 19 April 2014

[18] “New on Roku: Yahoo Screen”. From 24 March 2014. RT: 19 April 2014

[19] “Yahoo Could Finally Bring Local TV News to the Internet”. From 2 April 2014. RT: 19 April 2014

[20] “Yahoo’s Venture into TV? Unattractive Option, Good Choice”. From 8 April 2014. RT: 19 April 2014

[21] “Marissa Mayer wants Yahoo to be big in mobile. Meet Aviate”. From 9 April 2014. RT: 19 April 2014

[22] “Yahoo’s Plan to Save or Kill Television”. From 9 Jan 2014. RT: 20 April 2014

[23] “Yahoo acquires Aviate to build context-sensitive Android apps”. From 7 Jan 2014. RT: 20 April 2014

 

 

CBS Films

By Jessica Breslow
Logo

Courtesy of CBS Films [a]

CBS Films
11800 Wilshire Blvd
Los Angeles, CA 90025
Phone: (310) 575-7000
www.cbsfilms.com

TwitterFacebookGooglePinterestTumblrYoutube

Brief History

CBS Films, operating as a subsidiary of CBS Corporations, was founded only 7 years ago in 2007. Despite being new on the block in a tough industry, CBS Films has successfully made noise in several markets with releases like, “Las Vegas,” “The Woman in Black,” and “The Back Up Plan.” They plan to continue making noise by releasing approximately 4-6 films a year by self-distributing in the US while their partners oversee global distribution. CBS Film’s commitment to managing the development, financing, production, and marketing of low budget, experimental, and quality motion pictures of various genres is what makes them unique as a middle ground in the industry. [1] [2] [3]

Key Executives

Wolfgang Hammer (Co-President) [b]

Terry Press (Co-President) [c]

steven

Steven Friedlander
(Executive Vice President, Theatrical Distribution) [d]

CBS EXECUTIVE

Reid Sullivan
(Chief Financial Officer) [e]

RIK TOULON

Rik Toulon
(Executive Vice President & General Counsel) [f]

maria

Maria Faillace
(Executive Vice President, Production) [g]

For more information about the Key Executives, click here [1].

Financials

CBS Films is not a publicly traded company; therefore, there is no financial information available. However, according to Box Office Mojo, one can understand that CBS Films has the potential to be competitive among the major film companies in the future if it continues its current pattern.

CBS Films – Rankings
Courtesy of Box Office Mojo [h]

The studio got off to a rough start with its first project, “Extraordinary Measures.” The film had a production budget of $31 million dollars, and unfortunately led the company to a major loss since the film’s worldwide total gross was only $15,134,293. Fortunately, the studio’s second film “The Back Up Plan,” was a huge success, and produced a worldwide total gross of $77,477,007. With a $35 million dollar production budget, “The Back Up Plan,” was not only able to recoup the film’s production budget, but also was able to recoup “Extraordinary Measures” major loss all while still making the company roughly $26 million in profit.

“Las Vegas” Total Lifetime Grosses
Courtesy of Box Office Mojo [i]

To date, every film that CBS Films has distributed has made some profit besides “Extraordinary Measures.”  In fact, the company’s most successful film to date       “Las Vegas” proves that CBS Films is moving forward.  “Las Vegas” had a production budget of $28 million dollars, and earned a worldwide total gross of $134,402,450 (see photo right). These observations allow one to assume that the company is comfortable financially. [4] [5] [6]

News

Clif Prowse (R), Derek Lee (L)
Courtesy of www.images.moviepilot-cdn.com [j]

CBS Film’s “Afflicted,” which was released on April 4, 2014, is currently playing in limited theaters and is available on demand at iTunes, Amazon, VUDU, Google Play, Time Warner, and XBOX in addition to other Video On Demand services. As of April 11, 2014, “Afflicted” is being shown in 34 theaters, which is down ten theaters from its original release date. According to Box Office Mojo, as of April 13, 2014, the film has earned a domestic total of $121,179. The Canadian Film Lottery and the hundred thousand dollars Co-Directors Derek Lee and Cliff Prowse devoted their time to raising funded “Afflicted.” To save on production costs further, the Co-Directors starred as themselves in the movie out of necessity, and they complied their friends, families, and relatives to be the actors as a pay-free route to ensure their budget was kept low.

Derek Lee (L), Clif Prowse (R)
Courtesy of www.laimyours.com [k]

Remarkably, Derek and Cliff have been friends since they were 15 and pimpled-faced. They started this found-footage horror film project in 2011 after working on 4 shorts together. The idea for the film was the result of what they thought would best display their skillsets. Originally, they envisioned creating an action film; however, they lacked the funding to do so with quality. As a plan B, the duo created what evolved into the vampire point of view documentary in theaters today. With only four filmmakers and a small crew of ten, scenes were shot guerilla style in Paris, Italy, and Spain using a Cannon 5D Mark II and a Go Pro. The Director of Photography was equipped with only a single lighting pack due to budget; therefore, natural lighting was forcibly essential. Budget, however, did allow for Visual Effects Company Imagine Engine to be brought on as a producer to ensure the scenes requiring special effects were brought to life. These scenes demanded an abundance of patience and luck to achieve a realistic effect since the scenes lacked certain resources that typically would have been needed.

Derek Lee as Derek Lee
Courtesy of www.images.moviepilot-cdn.com [l]

After years of hard work and obstacles, “Afflicted” was screened to distributors. A low seven figures and additional money for improving production later, CBS Films attained a deal with the duo to polish and complete the film. With CBS Film’s support, the film became commercial and competitive after a month of reshooting. “Afflicted” started to gain real momentum after being well received at the Toronto International Film Festival and Austin’s Fantastic Fest. In Toronto, “Afflicted” was awarded “Best Canadian First Feature Film,” and in Austin, the movie was awarded “Best Picture (Horror),” “Best Screenplay (Horror)”, and “Best Director (Horror).” In addition, according to IndieWire, “Afflicted” is on the Top 10 indies to watch On Demand for April. [7] [8] [9] [10] [11]

Derek Lee as Derek Lee
Courtesy of CBS Films [m]

Brief Synopsis: Derek and Cliff, two best friends, set out to travel the world for a year, but to their surprise the trip goes terribly wrong after Derek spends a night with a beautiful woman. After Derek’s encounter with this woman, his body goes though inhuman and uncontrollable changes. Cliff was originally documenting the entire trip for his travel blog, but the footage ends up capturing how the trip takes a dark turn instead. [12]

Watch Afflicted Trailer [n] (YouTube)

CBS Films is keeping an eye on the films that receive major buzz from festivals; there is talk that CBS Films might have plans to continue pursuing deals like this in the future if it “Afflicted” proves to be a beneficial investment. The power of this buzz serves as free advertising and generates a strong word of mouth presence that is typically not the easiest achieve. [8]

Coming Soon

“The F Word” recently retitled “What If” will hit US theaters in August 2014. In September, “What If” made its debut at the Toronto International Film Festival. Two and a half million dollars later, CBS Films attained the US rights for this project.  “What If” will be released on August 1st in NY and LA theaters, and will be accompanied by Disney’s “Guardians Of The Galaxy” and James Brown’s “Get Up On It.” CBS Films plans to expand markets for “What If” following the first weekend. [13]

Zoe Kazan (L), Daniel Radcliffe (R)
Courtesy of CBS Films [o]

Director:
Michael Dowse

Writer:
Elan Mastai

Stars:
Daniel Radcliffe
Zoe Kazan
Adam Driver
Mackenzie Davis
Megan Park
Oona Chaplin

Producers:
David Gross
Jesse Shapira
Jeff Arkuss
Macdara Kelleher
Andre Rouleau

[14]

Sources:

[1] CBS Films – About, cbsfilms.com, RT: 4/13/14

[2] Company Overview – Bloomberg Businessweek, investing.businessweek.com, RT: 4/13/14

[3] LA Times – Prime time for CBS movie bet?, articles.latimes.com, Claudia Eller & Amy Kaufman,1/11/10, RT: 4/13/14

[4] Box Office Mojo – “Extraordinary Measures”, boxofficemojo.com, RT: 4/13/14

[5] Box Office Mojo – “The Back Up Plan”, boxofficemojo.com, RT: 4/13/14

[6] Box Office Mojo – “Las Vegas”, boxofficemojo.com, RT: 4/13/14

[7] The Horror: Afflicted LA Premiere At Hollywood Horrorfest, laimyours.com, Jonatha Bilski, 3/31/14, RT: 4/13/14

[8] Fantastic Fest: CBS Films May Have a Sleeper Hit in Low-Budget Horror Movie ‘Afflicted’, thewrap.com, Jeff Sneider, 9/20/13, RT: 4/13/14

[9] The Hollywood Reporter – Afflicted: Film Review, hollywoodreporter.com, Frank Scheck, 4/3/2014, RT: 4/13/14

[10] The 10 Indies to Watch on VOD This April: ‘Joe,’ ‘Blue Ruin,’ ‘Filth’ and More, indiewire.com, 4/2/14, RT: 4/13/14

[11] IMDb Page for Film “Afflicted”, IMDb.com, RT: 4/13/14

[12] CBS Films – Afflicted, cbsfilms.com, RT: 4/13/14

[13] Daniel Radcliffe’s ‘The F Word’ Re-titled ‘What If,’ Set for Aug. 1 Release, variety.com, Dave McNary, 3/14/14, RT: 4/13/14

[14] CBS Films – What If, cbsfims.com, RT: 4/13/14

Multimedia Sources:

[a] CBS Film’s Logo, cbsfilms.com, RT: 4/13/14

[b] Photo of Wolfgang Hammer, 5dinstitute.org, RT: 4/13/14

[c] Photo of Terry Press, hollywoodreporter.com, RT: 4/13/14

[d] Photo of Steven Friedlander, pokerpages.com, RT: 4/13/14

[e] Photo of Reid Sullivan, cbsexpress.com, RT: 4/13/14

[f] Photo of Rik Toulon, cbsexpress.com, RT: 4/13/14

[g] Photo of Maria Faillace, hollywoodreporter.com, RT: 4/13/14

[h] CBS Films – Rankings, boxofficemojo.com, RT: 4/13/14

[i] “Las Vegas” Total Lifetime Grosses, boxofficemojo.com, RT: 4/13/14

[j] Photo 1 of Co-Directors, images.moviepilot-cdn.com, RT: 4/13/14

[k] Photo 2 of Co-Directors, laimyours.com, RT: 4/13/14

[l] Photo 1 of Derek Lee, images.moviepilot-cdn.com, RT: 4/13/14

[m] Photo 2 of Derek Lee, cbsfilms.com, RT: 4/13/14

[n] Afflicted Trailer, youtube.com, RT: 4/13/14

[o] Photo of Zoe and Daniel, cbsfilms.com, RT: 4/13/14

Discovery Communications

By Parker Davis
Discovery_Communications_Logo

Discovery Communications Logo- image courtesy of givingtuesday.org

Overview [1] [2]

TLC Logo- image courtesy of businessinsider.com

John Hendricks originally founded Discovery Communications under the name Appalachian Community Service Network in 1982. The first station launched was The Learning Channel, an educational station for youths and adults alike. When the company changed its name to Discovery Communications in 1985, other education based channels were established such as the Discovery Channel and the first 24/7 HD basic cable channel, Discovery HD, currently known as Velocity [1]. Today, Discovery Communications is the world’s #1 subscription based television network, reaching over 2 billion subscribers in 220 countries. They own over 200 television stations including: the Science Channel, Animal Planet, and OWN. Outside of television, Discovery Communications is also a large publisher of educational books and operates online media channels such as Revision3 and howstuffworks.com [2].

Executives [3]

John S. Hendricks- image courtesy of corporate.discovery.com

 

 

John S. Hendricks: Founder and Chairman Discovery Communications

 

 

David M. Zaslav- image courtesy of corporate.discovery.com

 

 

David M. Zaslav: President and CEO Discovery Communications

 

 

Jean Briac Perette- image courtesy of corporate.discovery.com

 

 

Jean Briac (JB) Perette: President Discovery Networks International

 

 

 

 

Financials [4] [5] [6] [7] [8]

Discovery Communications is publicly traded under three stock series: DISCA, DISCB, and DISCK. Each ticker symbol translates to series A, B, and C stock. The newer issuances indicate a new corporate milestone, thus returning a higher company valuation number, resulting in a higher IPO for the new distribution of shares. DISCA contains the most shareholders. Within the previous three months, DISCA prices ranged from $76.80 to $85.97. Currently, it is recovering from its lowest point in the period, occurring April 15, 2014, and slowly increased 1.7% to $77.83 on April 18 [4].

Comparison of DISCA, DISCB, DISCK over a three month period- courtesy bloomberg.com

Comparison of DISCA, DISCB, DISCK- image courtesy of bloomberg.com

In the Annual Financial Statement for 2013, total revenue equated to $5.54 billion. A 19% increase over 2012, which generated $4.49 billion, a mere 8% increase over 2011 [5]. This growth is credited in their recent “acquisition of the majority stake in Eurosport International will drive international to contributing more than 50 percent of total company revenue” [6]. Discovery Communications possesses only 1% of total market share, competing alongside other media conglomerates such as: A&ENBCUniversal, and Viacom [7] [8].

Retirement and the Curiosity Project [9] [10] [11] [12] [13] [14]

John S. Hendricks- image courtesy of curiosityretreats.com

Discovery founder and chairman, John Hendricks, officially announced his retirement in March. He will formally resign during the annual shareholder’s meeting on May 16; however, he has not released who will take his place as chairman. Although, sources speculate that current CEO, David Zaslav, may be a potential candidate for the position [9]. In his retirement letter to the board of directors, Hendricks explained that he will “spend the next few years traveling the planet and discovering the questions and mysteries that intrigue us all.” He will also use the opportunity to expand his new business, Curiosity Project LLC, announced February 10 of this year [10].

The mission of Curiosity Retreats is to create a unique forum where the lifelong curious can gather to explore in-depth the great questions of today. [11]

Curiosity Video Overview (Vimeo)

One currently operational aspect of the project is retreats for inspirational and open- minded thinkers alike. The retreats are five nights long at the Gateway Canyons resort in Colorado, including a panel of 8 different experts in the field of: science, technology, civilization, and human spirit [12]. The purpose of the retreat is to enlighten already intellectual minds and expand their imagination by collaborating and with others.

Gateway Canyons- image courtesy of multivu.com

The new aspect of Hendricks’ venture is video on demand. His plan is to compile recordings of the experts from the retreats and publish their talks online for an annual fee of $19.99. However, this venture may prove impractical because there are already free services similar to his found in university publications and intellectual websites, such as TED [13].

Hendricks founded Discovery in 1982 and stepped down as CEO in 2004 and began his role as chairman on the board of directors. He was with the company for 32 years [14].

Eurosport [15] [16] [17]

Eurosport Logo- image courtesy of 3.bp.blogspot.com

Discovery Communications is expanding its international affiliations by moving into the televised sports market. On January 21, Discovery purchased controlling share (51%) in Eurosport for $1.2 billion [15]. Since April 2013, Discovery owned 20% stake in the station. The extension was made in a monetary agreement with TF1, a French television network and previous majority owner of Eurosport. The purpose of Discovery’s equity increase is to compete with British Sky Broadcasting and BT, a UK cable provider, for exclusive Premier League television rights [16]. Discovery chose to expand its control over sporting networks so it can combine its international sports rights with its US based stations to avoid competing head on with domestic sporting networks. The new international acquisitions expand Discovery’s network portfolio, thus inflating revenue and control over the total media market [17].

DogTV [18] [19] [20]

DogTV Logo- image courtesy of dogtv.com

Discovery Communications has recently purchased an unspecified percentage of DogTV: a 2 year old network that targets the dog owner demographic and airs content specifically for pet entertainment. The station is distributed through DirecTV and has a subscription fee of $5 for television viewing and $10 for online streaming [17]. Current programming on the network includes 3-6 minute clips focused on a dog’s relaxation, stimulation, and exposure. Discovery Communications has developed a strategic partnership with DogTV, jointly creating similar programming for Animal Planet while spreading the reach of the network to other countries. This tactic by Discovery can be seen as a gamble to invest in television for dogs, however, over 43.3 million US households own at least one dog, collectively spending over $55.8 billion annually on pet products, and over half of which claim their dogs show interest in what occurs on television [18]. The channel is designed to relieve the stress and anxiety of stay at home pets [19].

DogTV in The News (YouTube)

New Form [21] [22] [23]

Left to Right: Ron Howard, Brian Grazer, David Zaslav- image courtesy variety.com

Discovery has co-founded and launched a new digital media site, New Form, alongside producers Ron Howard and Brian Grazer [21]. The purpose of the studio is to infiltrate the scripted media market, whereas Discovery contains mainly non-fiction and reality based content. In the startup, the firm appointed Kathleen Grace, former Head of Creative Development for YouTube Space LA, as the Chief Creative Officer for New Form [22]. The videos created will be used in conjunction with current Discovery Digital Networks rather than creating a new site from the ground up. The venture was also announced the same week as Discovery’s upfront presentations to entice advertisers about the concept. Today, media advertisers divide their capital between television and online mediums, serving as a potentially dramatic advertisement revenue increase for Discovery.  Zaslav is making the push for Discovery to move into the Internet realm to make their channels easily accessible on all platforms for anyone to use [23].

Interview with David Zaslav and Ron Howard on New Form (Bloomberg)

Works Cited:

[1] Discovery Communications Founder John Hendricks to Retire as Chairman of Company’s Board. Discovery Communications. March 20, 2014. RT: April 13, 2014.

[2] Overview & Mission. Discovery Communications. RT: April 13, 2014.

[3] Leadership. Discovery Communications. RT: April 13, 2014.

[4] Google Finance Data. Google. RT: April 15, 2014.

[5] 2013 Annual Report. Discovery Communications. RT: April 15, 2014.

[6] Discovery CEO touts International Growth, Outlook. The Hollywood Reporter. Georg Szalai. April 3, 2014. RT: April 15, 2014.

[7] Introduction to the Entertainment & Media Industry. Plunkett Research, Ltd. RT: April 15, 2014. Used to calculate total market share.

[8] Top Competitors for Discovery Communications, Inc.. Hoovers. RT: April 15, 2014

[9] Discovery Communications Chairman John Hendricks stepping down. Los Angeles Times. Joe Flint. March, 20 2014. RT: April 17, 2014.

[10] John Hendricks Retirement Letter. John S. Hendricks. March 20, 2014. RT: April 17, 2014.

[11] Curiosity Mission Statement. Curiosity Retreats. RT: April 17, 2014.

[12] Curiosity About Page. Curiosity Retreats. RT: April 17, 2014.

[13] Discovery chairman John Hendricks to step down to pursue lifelong learning academy. Washington Post. Dan Beyers. March 23, 2014. RT: April 17, 2014.

[14] Cable Pioneer John Hendricks to Retire From Discovery Communications. Variety. Cynthia Littleton. March 20, 2014. RT: April 17, 2014.

[15] Discovery Takes Controlling Stake in Eurosport. New York Times. David Gelles. January 21, 2014. RT: April 17, 2014.

[16] Eurosport owner Discovery considering Premier League TV rights bid. The Guardian. Mark Sweney. January 24, 2014. RT: April 17, 2014

[17] Discovery to Take Control of Eurosport International. The Hollywood Reporter. Georg Szalai. January 21, 2014. RT: April 17, 2014

[18] Discovery Acquires Stake in DogTV, a Network Aimed at Canine Viewers. Variety. Todd Spangler. April 8, 2014. RT:April 18, 2014.

[19] Discovery Wants Your Dog To Watch More TV. Bloomberg Businessweek. Kyle Stock.  April 8, 2014. RT: April 18, 2014.

[20] Discovery Buys Stake In A TV Channel For Dogs. Huffington Post. Bill Bradley. April 11, 2014. RT: April 18, 2014.

[21] Discovery teams with Howard, Grazer for online shows. USA Today. Roger Yu. April 3, 2014. RT: April 18, 2014.

[22] Brian Grazer, Ron Howard Launch ‘New Form’ Digital Studio With Discovery. The Hollywood Reporter. Natalie Jarvey. April 2, 2014. RT: April 18, 2014.

[23] Howard, Grazer to team with Discovery on Web shows. New York Post. Claire Atkinson. April 2, 2014. RT: April 18, 2014.

Sinclair Broadcast Group

by Steven Geer

Logo courtesy of www.sbg.net

Headquarters – 10706 Beaver Dam Road, Hunt Valley, Maryland 21030

Telephone  (410)-568-1500

Social Media – LinkedInFacebook, Twitter (@sbgi)

Brief History

http://www.broadcastingcable.com/photo/262/262314-Credit_Nicholas_Griner_Baltimore_Business_Journal.jpg

David B. Smith, President & CEO – Photo courtesy of Nicholas Griner, Baltimore Business Journal

Sinclair Broadcasting Group is a telecommunications company located in Hunt Valley, Maryland, USA. Founded as Chesapeake Television Corporation in 1971 by Julian Sinclair Smith, its station ownership started in Balitmore (WBFF), Pittsburgh (WPTT/WPMY) and Columbus (WTTE). In 1985, the remaining stocks of the business were bought out by Smith’s four sons and its name was changed to Sinclair Broadcast Group.

Since 1988, David B. Smith has served as President & CEO while the remaining brothers hold executive positions as well. Their leadership brought the company to a new level, expanding both its audience reach and content variety. In 1995, the company became publicly traded on NASDAQ with the symbol SBGI [1][2].

Sinclair Broadcasting was a pioneer of local marketing agreements in the early 1990’s. Though many stations are owned and operated by Sinclair, others are affiliated through LMA’s. Sinclair’s stations are affiliated with major networks like Fox, NBC, CBS, and ABC. Also, this company was one of the first to experiment with “prepackaged” news programs, produced by the news organization, News Central [3].

Sinclair has a diverse array of holdings outside telecommunications as well. Ring of Honor Wrestling is just one of their many subsidiaries. They air the content they produce in certain markets and upload some episodes to YouTube.

Here is Ring Of Honor Episode 54 from October 11, 2012:

Recent Acquisitions and News

A buying spree in 2011 and early 2012 added the assets of Four Points Media Group, the Freedom Communications stations group, and six stations from Newport Television [4][5][6]. Sinclair Broadcast Group now operates the largest number of local television stations in the United States.

Their most recent acquisitions closed December 1, 2012  and include stations in new and previously established markets. In addition to increasing the audience reach of Sinclair 3%, these purchases also increased the number of affiliated stations in Sinclair’s portfolio. Some of the stations now owned by Sinclair are WTTA (MNT) Tampa, KBTV (FOX) Beaumont, WKRC (CBS) Cincinnati, WOAI (NBC) San Antonio, WHP (CBS) Harrisburg, WPMI (NBC) and WJTC (IND) Mobile, KSAS (FOX) Wichita, and WHAM (ABC) Rochester.

See all of Sinclair’s holdings and their information here.

Sinclair’s Markets – Map courtesy of Sinclair Broadcast Group

The failure of New Central and Sinclair’s profile as a “profit first, journalism second” broadcaster prompted the company to shift its focus to quality news in local markets. Sinclair’s recent acquisitions included many local news stations, atypical purchases for the company, but smart because of their powerful local presence. Sinclair has even joined the National Association of Broadcasters, a sign that they’re willingness to participate in Washington alongside competitors [7].

Hurricane Sandy had a large impact on many viewers in Sinclair’s markets, creating an opportunity for the company to serve its local constituents. During the storm, Sinclair provided non-stop coverage by “simulcasting” the news programs online. This allowed those without power to access it using mobiles phones and tablets. Online streaming and other technology platforms are being considered at Sinclair Group. Chief tech executive Del Parks spoke for the company claiming that the multiscreen experience is, “a very personal thing for our news operations.” Simulcasting was also used this fall in local office campaigns within certain Sinclair markets by streaming town hall debates on their website [8].

On November 13, 2012 it was announced that Sinclair Broadcasting would be partnering with Datasphere, a technology company aimed at small business solutions in major media and reaching the hyperlocal market. Sinclair’s television station websites will be retrofitted with Datasphere’s event calendars for local event lists in each market. An example of this calendar can be seen on WBFF Baltimore’s event website. This will be used alongside a whole new technology platform at Sinclair Group. It is a full-sized service that connects local small businesses to media companies for advertising needs. Datasphere’s services will be introduced into 21 markets including Austin, Baltimore, Columbus, Dayton, Nashville and San Antonio [9].

Sinclair attends many industry conferences. Their next conference is the JP Morgan Global HYLFC in Miami Beach, February 25-27, 2013.

Financial Overview

Sinclair’s income statement for December 2, 2012 shows the stock price settling at $11.03; this is still low compared to their period of $14.00+ shares back in 2003-2004. This company has battled through the economic recession, however, showing staggering growth in returns over a three year period. In fact, they’ve quadrupled the 3 year return percentage of their competitor Belo Corporation from 2009 to 2012 [10].

SBGI Total Returns Comparison

Chart courtesy of www.ycharts.com

Three year returns are a significant figure for a long-term shareholder of this company. High returns indicate a growing business. Sinclair has rebounded from the recession and continues to show steady growth.

High third quarter revenues this year were reported following Hurricane Sandy’s aftermath. The 44% increase from $181 million to $260 million was attributed to political advertising associated with the campaign season and a spike in automotive advertising on Sinclair’s stations. After reaching retransmission agreements with networks like Comcast and Dish, Sinclair found that higher retransmissions revenues also contributed to the figure [11][12].

Hear or watch the rebroadcast of the 3rd quarter 2012 earnings results here.

Sinclair’s financial calendar is as follows:

  • February 6, 2013 – Fourth Quarter 2012 Earnings Report
  • May 1, 2013 – First Quarter 2013 Earnings Report
  • June 16, 2013 – Annual Shareholders Meeting
  • August 7, 2013 – Second Quarter 2013 Earnings Report
  • November 6, 2013 – Third Quarter 2013 Earnings Report

Controversies

Sinclair Broadcasting, though successful and respected in the industry, is not immune to scrutiny by its competition and the public eye. The company is known for blatantly taking sides on social and political issues including political campaigns. A conservative bias can be noticed in the programming Sinclair chooses to air around election time. Even so, they deny any partisanship and claim to only be informing and engaging the public.

Photo courtesy of cbs12.com

The 2012 Presidential Campaign was another opportunity for Sinclair to garner the profits of political advertising at the cost of their audience’s scheduled news programming. The decision to preempt regular programs in order to air the “ABC 6 Election Special – VOTE 2012” didn’t sit well with supporters of Obama [13]. The special was aired in markets all located in battleground states.

A writer for The Baltimore Sun wrote in an article that, “the only thing that was lower than the attack-ad-dominated style of campaigning by both sides was the performance of an increasingly superficial and partisan press,” [14][15]. Sinclair has since rejected the criticism, claiming that the specials were focused on the issues and not so much the candidates, and that the markets where they were aired had more “news value.” [16]

Watch a recap of the election special here.

In a dispute with Dish Network this past August, Sinclair was ready to black out 74 of its stations carried by Dish when they wouldn’t accept a new retransmission agreement. A public exchange of words between the two companies resulted in high tensions and little motivation for Sinclair to bargain with the distributor. Dish claimed that Sinclair was charging more than any other broadcaster, resulting in higher subscription fees for customers. Sinclair, however, views retransmission fees as an important resource for the company. A multi-year consent agreement was finally reached after several weeks. Sinclair has become increasingly aggressive towards television providers and retransmission fees. Similar disputes between Mediacom, Time Warner, and Comcast all ended with agreements favoring Sinclair [17].

 

Sources

[1]: http://www.sbgi.net/about/history.shtml

[2]: http://www.nasdaq.com/symbol/sbgi

[3]: http://www.sbgi.net/about/profile.shtml

[4]: http://www.broadcastingcable.com/article/473517-Sinclair_Grabs_Four_Points_Stations_for_200_Mil.php

[5]: http://www.reuters.com/article/2012/07/19/sinclairbroadcast-acquisition-idUSL4E8IJ3M120120719

[6]: http://www.reuters.com/article/2012/07/19/us-sinclairbroadcast-acquisition-idUSBRE86I0OY20120719

[7]: http://www.broadcastingcable.com/article/481963-Local_TV_s_Death_Star_Gets_in_Sync.php

[8]: http://www.tvnewscheck.com/article/63574/second-screens-now-a-necessity-at-sinclair

[9]: http://www.sacbee.com/2012/11/13/4981878/datasphere-teams-up-with-sinclair.html

[10]: http://ycharts.com/companies/SBGI/performance

[11]: http://www.google.com/hostednews/ap/article/ALeqM5hmOfM9u5nekq4hbPyXAmLOj9OErg?docId=365c480866ce41d9b245673a0f614900

[12]: http://www.broadcastingcable.com/article/490194-Sinclair_Revenue_Up_49_.php

[13]: http://www.mediabistro.com/tvspy/sinclair-under-fire-for-airing-partisan-special-on-stations-in-battleground-states-on-election-eve_b68439

[14]: http://articles.baltimoresun.com/2012-11-07/entertainment/bal-election-night-tv-twitter-youtube-20121106_1_sinclair-stations-baltimore-s-wbff-sinclair-broadcast-group

[15]: http://www.commonwealmagazine.org/blog/?p=21681

[16]: http://www.tvnewscheck.com/article/63412/sinclair-rejects-criticism-of-election-specials

[17]: http://www.deadline.com/2012/08/dish-network-sinclair-retransmission-agreement/

 

Links

http://www.linkedin.com/company/13038?trk=tyah

http://www.facebook.com/pages/Sinclair-Broadcast-Group/112322242116588?ref=ts&fref=ts

https://twitter.com/sbgi

http://http//www.sbgi.net/corp_governance/directors.shtml#David_Smith

http://www.nasdaq.com/symbol/sbgi

http://www.sbgi.net/business/markets/all.shtml

http://www.rohwrestling.com/

http://www.nab.org/

http://datasphere.com/

http://events.foxbaltimore.com/

http://www.sbgi.net/investors/calendar.shtml

http://finance.yahoo.com/q/is?s=sbgi+Income+Statement&annual

http://www.belo.com/

http://www.sbgi.net/investors/webcasts.shtml

http://www.sbgi.net/investors/calendar.shtml

http://www.cbs12.com/news/features/vote/local/#

http://www.baltimoresun.com/