On November 3, Neil Patrick Harris Tweeted that it was the last day of Best Time Ever season 1. I want to emphasize on Season 1, as if he knows something that we dont or maybe if just hopeful as it is his show and would be his disgrace if the variety show got cancelled after only one mediocre season. Throughout the season he used his own personal account to Tweet @BestTimerEver and hopefully rally some of his own fans and followers in the process, yet has been very quiet on Twitter since the last day of the show, not saying anything at all about the show itself or what is in store for him next. The handle of @BestTimeEver has still be tweeting thought, even though the show already had its finale episode. They continue to show memes of NPH or the side-kick Nicole encouraging those to binge watch episodes to catch up on what they missed on on all season.  The Twitter handle has around 25,000 followers and only tweeted about 1,550 times from preseason to present day.

I decided to analyze the advertising for Quantico based off the method I usually watch Quantico. I usually don’t have time for appointment viewing on Sunday night at 10pm so I count in the L+3 or L+7 via online viewing. Usually I watch on the ABC Watch app but this time I watched on my computer on the abc.go.com website.

The timing of commercial for OTT viewing is the same number of breaks as on television. The first two 2 minute commercial breaks were the exact same commercials except for the last two :30 second ads. The last :30 seconds of any commercial break were ads for ABC shows that are upcoming, mainly the winter finales for ABC’s TGIT. The order went: Target thanksgiving ad, L’Oreal Mascara ad featuring Jennifer Lopez, Metro PCS, Infinity truck, a job site called Indeed, then the ABC ad. The next two 6 minute ad breaks were Listerine, Lexus LX (with a clickable options for :15), MD Anderson Cancer Treatment Center, Google App (with extensive buffering issues both times) and then either a Marvel Agents of Shield Commercial or American Crime commercial.

It was interesting too because when you paused the show there was a full screen still advertisement for Jennifer Lopez hosting the Latin American Music Award. Most of the ads I think were pretty basic in who they were targeting, A2554, along with some diverse audiences with Jennifer Lopez’s presence. I think the repeating of ads for the two different breaks just goes to show that some companies are not fully invested into the digital landscape of advertising yet.

As the ratings show, Limitless is turning out to be a very popular series. It is one of the few shows this fall season that maintained fairly consistent audience size and rating numbers. Critics and viewers both agree that Limitless is a well liked show.  IMDb users gave the series an overall 8.2 out of 10 with 14,282 respondents.  While looking at the demographic breakdown of who delivered a rating, the numbers are fairly consistent among all genders and age groups.  Both men and women enjoy the show equally and the highest ratings came from individuals under 18, who rated the show a 8.9.  The group with the lowest rating was males over 45, giving Limitless a 7.4.  Despite this, a total of  75.4% of all participants gave the series an 8 or higher.

The website, MoviePilot agrees that Limitless turned out to be an amazing show.  Initial critic reviews were skeptical of Limitless’ performance since its premise is so similar to a lot of other shows. However, the storylines are exciting and the chemistry and development between characters are what make the show stand out from the rest.

This week The Muppets behind-the-scenes turmoil caught up to them. This week the Muppets slid down in the rating share of 1.2 for adults 18-49.

In the episode, Patrick Dempsey cancels a guest appearance due to an unforeseen poison ivy rash, and plans are made to have Swedish Chef carve a butter sculpture of Miss Piggy’s head. Unfortunately, Sweetums crashes while transporting a giant block of the churned dairy product. The on-set mess along with an elevator malfunction and ever-changing lunch orders has Kermit stressed to the point where he passes out. I enjoyed the episode and thought it was actually one of the most comical of the season, but the ratings did not reflect that.

In other muppets news, it was recently released that The Muppets teamed up with Warburton’s Giant Crumpets for a £25m integrated campaign. You can watch the awesome two minute advertisement here: https://www.youtube.com/watch?v=kLfMrj74otA

You can find the most recent episode here: http://abc.go.com/shows/the-muppets/episode-guide/season-01/07-pigs-in-a-blackout

Limitless experienced similar ratings than it did the week before. The episode that aired on Tuesday experienced a 1.5 rating and 7.1 million viewers. although the rating remained constant, about 140,000 less people watched this week’s episode over the one last week. While observing the viewership per week for Limitless, it tends to fluctuates regularly over time, showing that the decline is normal. The interesting aspect about this is that even though viewers rise and decline, the rating for Limitless remains somewhat constant with little change over time.

Despite this, Limitless has shown that they are one of the better performing and more popular shows of the fall season. Recently, Limitless’ Twitter page announced that they have been nominated for a People’s Choice Award for Favorite New TV Drama. Limitless is up against other popular new shows such as: Blindspot, Heroes Reborn, and Blood & Oil.

There has still be no word with whether Best Time Ever has been cancelled or renewed for the next season, yet the Washington Post told readers to not get too attached as it is a variety show that is just not quite adding up the the flair of newly released scripted shows. The Washington Post challenged NBC as they pose the question how much longer they will keep this show running, with only 4 million people tuning in each week.

Best Time Ever may have had some lackluster due to its scheduling slot. Instead of maybe capturing the fans and viewers of The Voice, best Time Ever did not position themselves after The Voice but rather after Chicago med which comes directly behind The Voice, possibly losing those who have no interest in medicine and thus change their channel, leaving NBC. At the 10pm slot it only competes with new scripted show Limitless on CBS and then Beyond the Tank on ABC. Limitless is surpassing the ranking of Best Time Ever time and time again as it has been averaging a 1.6 rating with viewers 18-49 range. NBC may have needed to recognize that yet they had no way of knowing how successful CBS’s new show would be.

https://www.washingtonpost.com/news/arts-and-entertainment/wp/2015/11/03/which-new-fall-tv-shows-are-basically-dead-already-a-complete-guide/