With three weeks of ratings for Splitting Up Together now, I figured it might be a good time to analyze the Halo effect the show had been receiving from Roseanne and see if that halo has dissipated, or if it still exists and has reduced for Splitting Up Together in a proportion similar to the way it has for Roseanne. So below is a table of the ratings for both shows in their first three weeks, and the percent change in viewership week to week for each show.

As you can see Splitting Up Together has had a slightly higher % loss of ratings compared to Roseanne but that does make sense considering that Roseanne airs at 8pm and Splitting up Together at 9:30pm. That halo will only extend so far and the shows at the edges of its reach are certainly the more likely ones to lose that halo effect the fastest. Overall though I would say the show is fairing well currently and a 1.2 rating for a half hour comedy is certainly nothing to be concerned about from my perspective.

Now that the show has aired I thought it would be a good time to see how the shows marketing has changed from pre-premiere promotions to post-premiere promotions. Essentially it seems like the show has maintained its same exact promotional style on its facebook and twitter pages. Of interest in this comparison I noticed that whereas one typically would expect a show’s twitter to be more engaging than their facebook page these days, that is not the case with this show. Instead it seems as though the show’s Facebook is more engaged than their twitter in so much that the Facebook page gets more likes, and comments on its content. This goes to support that the show is reaching out to that 30s-40s age group that may not be as engaged with twitter as the younger audience.

Anyway that note aside, the marketing strategy of the show is definitely still maintaining its promo strategy of using short little clips of the show captioned with some attention grabbing one liner to catch viewers eyes. Once in a while it also will throw in a fact such as when one of the leads appeared on Jimmy Kimmel, it posted that she was appearing but never posted a link to view her appearance.

Even with 9 weeks of ratings under its belt AP Bio has yet to lean one way or another towards renewal and still is sitting squarely on the edge. While some may view this as bad news that the show has yet to be renewed, I don’t think it is necessarily bad when you look at what else hasn’t been rented in the NBC lineup. NBC has yet to renew Law & Order SVU, or any of its Chicago shows. It has renewed though Superstore already though. So while one could argue that AP Bio is in the awaiting renewal company of shows with a strong likelihood of renewal which is a good sign, it can also be a bad sign that Superstore, another NBC half hour comedy, has already been renewed.

It is also is interesting here to look at the recent ratings for the show which are beginning to level off around a .7 or .6. Considering the show had very unstable ratings its first few weeks with all of the changes to its air times that could explain why NBC has been holding off on a renewal decision. They likely would have wanted to see what ratings for the show were like once it settled into a routine schedule and could attract a regular audience.

Alex, Inc.’s second week on air did not meet expectations. In fact, the show’s ratings fell far enough to start worrying about its future. The new episode slipped 18 percent from the pilot episode, resulting in a 0.9 rating and 3.83 total viewers. In my previous weekly blog, I noted that Alex, Inc.’s premiere ratings were not a bad sign, given that ABC’s Speechless was renewed and had similar numbers. However, this decline in ratings illustrates that, in all likelihood, Alex, Inc. will not meet Speechless’ numbers, a troubling sign for Zach Braff’s new show. Another troubling sign is that ABC’s The Goldbergs saw a 1.3 rating and 5.4 million viewers, yet once Alex, Inc. started, these viewers did not stay. This shows that there is little carryover between the two shows. Overall, Alex, Inc.’s second episode ratings allow for doubt to arise. Unless the show can find its stride in the next few weeks, there is little to suggest that it can be renewed.