The launch date for Weird Loners on FOX is rapidly approaching! March 31st will come sooner than you may think.
With about a month before its premiere, I thought I would check out what FOX has done to promote Weird Loners via Facebook, Twitter, and Instagram.
This is what I found…
Facebook:
- Since May of last year, there have been a total of 13 posts.
- 6/13 released within two days of Valentine’s day.
Twitter:
- 30 tweets
Instagram:
- 10 posts
Ultimately, I think FOX is doing a poor job of promoting Weird Loners. This show may want to take some pointers from ABC’s American Crime whose promotions began over a year ago.
It was definitely smart for Weird Loners to take advantage of Valentine’s Day for promotional value but that simply won’t deliver FOX the ratings they are looking for.
Most of Weird Loner’s social media buzz relates with the audience’s ability to relate to the show’s title. Thus, if this show hopes to become a major competitor, they are going to need to step up their promotion game ASAP.
