by Josh Campbell
Cumulus Media, Inc.
3280 Peachtree Road, NW Suite 2300Atlanta, Georgia 30305
TEL. (404) 949-0700
FAX. (404) 949-0740 [1]
Cumulus Media Logo [2]
1.0 Company Overview
Cumulus Media Inc. is the largest “pure-play” radio company in the United States, with roughly 550 stations in 110 cities, including major markets such as San Francisco, Houston, and Dallas. [3][4] Cumulus Media also operates Cumulus Media Networks, a network with over 4,500 radio affiliates to which Cumulus provides content [5]. Cumulus Media Networks syndicates talk shows by popular personalities like Dr. Sanjay Gupta, Mike Huckabee, Michael Savage, and Geraldo. [6] In addition to its radio holdings, Cumulus Media also owns SweetJack, a daily deals service similar to Groupon. [7] Cumulus is using its extensive radio network to market the relatively new SweetJack. [8]
2.0 Key People
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Lewis W. Dickey [10]
Director–Alexis Glick: Alexis Glick received her bachelor’s degree from Columbia University and was previously employed as a Principal by CNBC, Inc., and as Vice President of Fox Business Network. [11]
3.0 Financials
3.1 Income Statement [12]
(2012): Revenue: $1,076,600,000 (+51.67%)
Gross Profit: $415,100,000 (+51.13%)
(2011): Revenue: $520,000,000 (+54.50%)
Gross Profit: $203,700,000 (+54.39%)
(2010): Revenue: $236,600,000 (-8.12%)
Gross Profit: $92,900,000 (+2.69%)
Cumulus Media has had several good years, with both revenue and gross profit rising by roughly fifty percent in 2012 and 2011. Much of this increase is likely due to a number of acquisitions that Cumulus has made recently, most notably its takeover of Citadel Broadcasting Corporation. [13] Cumulus is doing well when compared with what is arguably its biggest competitor, Clear Channel. Clear Channel Communications (CCC), while dwarfing Cumulus in revenue, earning $6,246,884 in 2012, lost money last year, pulling in a net income of -$425,500,000. [14]
3.2 Stock History and Target
Cumulus Media (NASDAQ: CMLS) started the year 2013 at 2.66, and has since risen to 3.28 as of April 5, 2013. On April 9, 2012, approximately this time last year, Cumulus Media was traded at 3.32. [15] This shows CMLS stock to be relatively stable in the long term, though there were some fluctuations in the short term. On November 27, Cumulus dipped to 2.16, its low point of this past year (Apr 2012-Apr 2013). Cumulus Media’s target for the end of the year 2013 is a stock price of 4.00. [16]
As a comparison, Clear Channel Communications (OTCBB: CCMO) is currently traded at 2.80. CCC’s stock price has decreased from a year ago, when it was traded at roughly 5.25. Over the past year, Clear Channel’s stock price has fluctuated to a far greater extent than that of Cumulus Media, hitting a high of 6.2 in late April and a low of 1.2 in late July [17]
4.0 Recent Activity
4.1 January
The beginning of 2013 saw legendary New York DJ Don Imus’s old contract with Cumulus expire. However, the well-known personality stayed on the air under new conditions specified in a deal inked with Cumulus in mid-December of 2012. [18]
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Nash 94.7 Logo [23]
4.2 February
Cumulus Media Networks signed a deal to distribute college football broadcasts by Gino Torretta, a former college athlete who currently provides play-by-play and commentary on a college football game each week. [24]
4.3 March
In March, 2013, Cumulus Media had its earning call for Q4 2012, which showed the net income of the company dip slightly, as many analysts had predicted. [25][26][27] Despite this, the stock price of Cumulus Media did not decrease significantly. [28]
4.4 April
In April, 2013, it was reported that the Senior Vice President, Treasurer, and CFO of Cumulus Media, Joseph P. Hannan, purchased 25,000 shares of Cumulus stock at the market price of $3.30 per share. This most recent purchase increases his total holdings in the company to 70,943 shares. [29] Insiders in Cumulus Media tend to buy CMLS stock in far greater quantities and with far greater frequency than competing company’s executives buy their respective company’s stock. This is seen as a good sign by many analysts. [30]
5.0 Future Plans
Lewis Dickey, the CEO of Cumulus Media, recently conducted a series of interviews with Bloomberg TV about the future of Cumulus Media and of the radio industry in general. Mr. Dickey was excited about the future of SweetJack, the previously mentioned daily deals service that Cumulus Media just started offering. Cumulus is optimistic about the future of SweetJack, believing that the “daily-deals” style business model is essentially a sound one. Cumulus has partnered with Clear Channel to air ads for SweetJack on the latter’s stations as well as Cumulus’s own affiliates. [31]
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Cumulus hopes SweetJack will allow them to tap into the daily deals market [35]
The future looks bright for Cumulus Media; The estimated earnings growth for the next fiscal year for Cumulus, at 83.9% are the highest among several large communications companies, including Discovery Communications, Scripps Communications, and CBS. [36][37]
Sources:
[1] http://www.cumulus.com/contact-us/
[2] http://www.allaccess.com/assets/img/editorial/raw/cu/cumulus2011.JPG
[3] http://www.cumulus.com/local-radio-2/
[4] http://www.cjr.org/resources/?c=cumulus
[5] http://www.cumulus.com/cumulus-media-network/
[6] http://affiliates.cumulusmedianetworks.com/
[7] http://www.sweetjack.com/local/
[9] http://quotes.wsj.com/CMLS/company-people/executive-profile/115649131?mod=WSJ_qtpeople_dir#less
[10] http://sportsrantz.com/media/files/2012/10/Dickey.png
[11] http://quotes.wsj.com/CMLS/company-people/executive-profile/66954?mod=WSJ_qtpeople_dir#less
[14] http://edgar.secdatabase.com/1389/73970813000003/filing-main.htm
[15] http://www.dailyfinance.com/quote/nasdaq/cumulus-media-inc/cmls“`
[16] http://www.nasdaq.com/symbol/cmls#.UWJhJavwL-s
[17] http://www.otcbb.com/asp/Info_Center.asp?symbol=ccmo
[19] http://www.radioink.com/Article.asp?id=2602813&spid=24698
[20] http://www.allaccess.com/net-news/archive/story/114116/done-deal-cumulus-closes-on-wfme
[21] online.wsj.com/article/SB10001424127887323605404578382622285255296.html?KEYWORDS=cumulus+media
[22] http://www.youtube.com/watch?v=Kay-KNEIh38
[23] http://www.mediabistro.com/fishbowlny/files/2013/01/Nash947.jpg
[25] http://www.rttnews.com/2078870/cumulus-media-q4-loss-widens.aspx?type=bn
[26] http://www.dailyfinance.com/2013/03/13/what-does-wall-street-see-for-cumulus-medias-q4/
[28] http://finance.yahoo.com/q?s=CMLS
[30] http://www.nasdaq.com/article/cumulus-media-reports-cfo-buy-cm233440#.UWJ1OKvwL-s
[31] http://www.bloomberg.com/video/82123364-dickey-says-radio-industry-is-fragmented.html
[32] http://www.bloomberg.com/video/92870009-cumulus-planning-more-acquisitions-ceo-dickey-says.html
[34] http://www.forbes.com/2011/03/10/cumulus-media-to-acquire-citadel-broadcasting-marketnewsvideo.html
[35] http://nikigsbootcamp.com/wp-content/uploads/2011/11/sweetjack.jpg