Netflix

Posted on December 1, 2014 by ptharami

by Paul Haramis

Netflix Logo – Courtesy of pr.netflix.com [1]

Corporate Headquarters [2]

100 Winchester Circle, Los Gatos, CA 95032

Phone: +1 (408) 540-3700

www.netflix.com

Key Executives [3]:

Reed Hastings, Founder and CEO

David Wells, Chief Financial Officer

Ted Sarandos, Chief Content Officer

Neil Hunt, Chief Product Officer

Greg Peters, Chief Streaming and Partnerships Officer

Tawni Cranz, Chief Talent Officer

History [4]:

http://www.qualitylogoproducts.com/blog/wp-content/uploads/2012/02/netflix-envelope-e1329161999677.jpg

Netflix didn’t offer streaming services until 2007 – Photo courtesy of qualitylogoproducts.com

Reed Hastings founded Netflix in 1997 with Marc Randolph [4]. The company was initially founded to offer online movie rentals. Customers would select a movie from the database and have it shipped directly to their home. In 1999, the company introduced monthly subscriptions, a format that the company still uses today. In 2002, Netflix first became available to the public on the NASDAQ. In 2007, Netflix began its streaming service, which has allowed the company to see exponential growth. Today there are more than 53 million members of Netflix, all of whom are scattered around the globe.

Financials [5]:

Courtesy of Google Finance

The third quarter was disappointing for Netflix as it fell short of its internal projections. They believed they would make around $1.41 billion dollars, but instead made around $1.22 billion dollars [4]. This is largely due to new subscriptions coming in at 980,000 as compared to the 1.3 million they projected. One of the biggest factors for the lower than anticipated new subscribers is believed to be the rise in price for a monthly subscription. The price rose from $7.99 a month to $8.99 a month. As part of their damage control, Netflix said that sometimes they over-predict their growth and sometimes they undersell it. This was to much avail as Netflix saw a 25% decrease in their stock after their third quarter earnings were released [6]. Some entrepreneurs saw this as an unbelievable opportunity. Netflix addressed fears that this was due to competition by saying, “Since our per-member viewing and retention in the US are as strong as ever, we don’t think increased competition from piracy, TV Everywhere, Amazon Prime Instant Video, Hulu, etc., is a major factor” [5]. This still didn’t prevent stock from dropping another 4% when HBO announced that HBO Go will be offered as a stand-alone streaming service and users won’t need an HBO cable subscription [5]. Netflix has been predicting this since 2011 and believes that since the content available on both is different, that both companies can continue to grow moving forward [5].

Original Content:

Netflix’s original content continues to be extremely strong and Netflix responded by creating additional new content as well as renewing current shows. In the third quarter, Netflix released an adult animated show “BoJack Horseman” as well as two new seasons of their hit shows “Orange is the New Black” and “The Killing” [5]. In addition, today Netflix announced that season 3 of the hit-show House of Cards, will be premiering on February 27, 2015 [7].

According to a Centris survey, 72% of domestic subscribers have watched some type of Netflix original programming [8]. This is up 15% from the first quarter of 2014 and is a great sign for Netflix that their subscribers are at least sampling their original programming. In another survey conducted for Netflix, 57% of subscribers stated that “original content was ‘extremely important,’ ‘quite important,’ or ‘moderately important” [8]. This information has pushed Netflix to churn out more original programming as they have a new show, “Marco Polo” set to release on December 12th. Netflix has reportedly spent $90 million dollars on the production of the show, which is expected to rival HBO’s hit show, “Game of Thrones” [9].

Netflix also recently announced that they will be creating an original series based on Lemony Snicket’s, “A Series of Unfortunate Events.” The books were international best sellers and the move allows Netflix to broaden its content reach with original programming [10].

Innovation

Netflix continues to innovate to make their product better and more expansive. This past quarter, Netflix has taken a number of big steps. The first was the completion of a four-year long project to switch over to HTML5 streaming [11]. The move should increase their streaming services as they will prevent users from having to download Microsoft Silverlight to stream Netflix. One of the most important tools for Netflix is their personal recommendations tool. This suggests new shows to users based on their previous shows and allows subscribers to keep watching new content. Netflix is continually testing new algorithms to improve this service and recently introduced a new feature that recommends shows based on characters from their original programming [12]. For example, subscribers can see programs recommended by Claire Underwood.

Photo courtesy of zap2it.com

This is a new way that Netflix believes it can keep pushing content on subscribers and keep their strong retention rate. The biggest innovation that Netflix made in the third quarter was their announcement of Crouching Tiger Hidden Dragon 2 straight to Netflix and select IMAX theaters [13]. This has several theater chains up in arms as they wonder about the potential future repercussions. Netflix also struck a deal with Adam Sandler and Happy Madison Productions to produce four movies released straight to Netflix [14]. It will be interesting to see if this causes a rise in subscriptions to view content that is exclusive to Netflix. It will also be interesting to see how many viewers the films get as Nielsen recently announced they will begin to track online viewing [15]. Netflix has refused to show viewership in the past as a way to alleviate pressure from its programming. It will be interesting to see how the new Nielsen ratings will effect the recent proclamation made by CEO, Reed Hastings this past weekend [16].

Global Expansion

The ultimate end goal for Netflix is to be a wide spread global company. In this past quarter, Netflix has made big strides in achieving that goal.

Photo courtesy of static.amigobulls.com

Earlier in the quarter, Netflix officially launched in six new European countries: France, Germany, Austria, Switzerland, Belgium, and Luxembourg [17]. This launch opened up Netflix to 63 million potential new households [17]. To accommodate the new European countries, many local and European content have been added to the database, as well as the addition of subtitles or dubbing European language over some current American content [17]. In the past two weeks, Netflix announced they will be launching in Australia and New Zealand in March 2015 [18]. The move pushes the number of countries and territories that Netflix is in over 50 [18]. Netflix will continue to grow that number as they expand globally.

Overview and Moving Forward:

Overall, despite failing to reach their projections, this has been an extremely successful quarter for Netflix as they continue to expand in both subscriptions and capabilities. It will be extremely exciting to tract their growth in the new year!

Sources:

[1] Netflix Logo, Netflix Media Center, Retrieved: November 29, 2014

[2] Company Overview, Netflix Media Center, Retrieved November 29, 2014

[3] Netflix: Officers & Directors, Officers & Directors, Retrieved: November 29, 2014

[4] Company Timeline, Netflix Media Center, Retrieved: November 29, 2014

[5] Letter to Shareholders, Quarterly Earnings, Retrieved: November 29, 2014

[6] Netflix Stock is Down 25% on This One Key Number in Earnings, MoneyMorning.com, Retrieved: November 29, 2014

[7] Netflix Announces ‘House of Cards’ Season 3 Premiere Date, Entertainment Weekly, Retrieved: December 1, 2014

[8] Netflix U.S. Viewership of Original Series Surges in Q3: Study, Variety, Retrieved: November 30, 2014

[9] Netflix is Creating One of the Most Expensive TV Shows in the World – Here’s Why It’s So Important, Business Insider, Retrieved: November 30, 2014

[10] Netflix to Adapt Lemony Snicket’s ‘A Series of Unfortunate Events’ into an Original Series, Netflix Media Center, Retrieved: November 30, 2014

[11] Netflix Goes HTML5 for Laptop Streaming, ZDNet, Retrieved: November 30, 2014

[12] Netflix Uses its Fictional Characters for Recommendations, Netflix Life, Retrieved: November 30, 2014

[13] Netflix Announces First Original Movie, Netflix Media Center, Retrieved: November 30, 2014

[14] O’Doyle Rules! Adam Sandler Heads to Netflix, Netflix Media Center, Retrieved: November 30, 2014

[15] Nielsen Plans to Track Netflix, Amazon — And It’s a Big Deal, Forbes, Retrieved: November 30, 2014

[16] Netflix CEO Reed Hastings says Cable TV Will be Dead by 2030, MSN, Retrieved: December 1, 2014

[17] Netflix Now in France, Germany, Austria, Switzerland, Belgium, and Luxembourg, Netflix Media Center, Retrieved: November 30, 2014

[18] Netflix, Inc. Heads to the Land Down Under, Nasdaq, Retrieved: November 30, 2014

Netflix

Posted on October 5, 2014 by mmueller

by Micaela Mueller

Company Logo – www.netflix.com

100 Winchester Circle, Los Gatos, CA 95032
(408) 540-3700

Executives [1]

Reed Hastings, Founder and CEO

David Wells, CFO

Twani Cranz, Chief Talent Officer

Kelly Bennett, Chief Marketing Officer

About [2]

Netflix is an international public company that allows users to stream movies and television shows online with a monthly subscription. They also offer rentals by mail for an additional cost and produce their own original programming.

History

Courtesy of postalnews.com

Reed Hastings and Marc Randolph founded Netflix in 1997 as an online movie rental service. In 2007, Netflix introduced streaming services that allowed members to use personal computers to instantly watch movies and television shows online. In 2012, Netflix began producing original content and became the first Internet TV network to be nominated for the primetime Emmy with 31 nominations in 2013 [3]. Currently in 2014, Netflix has over 53 million members in nearly 50 countries worldwide and accounts for more than 34 percent of the peak wired download traffic in North America [4].

Financials

Netflix is publically held. According to the company’s 2014 third quarter report, it has $1,223 billion in total revenue, a 27% increase from the same quarter of the previous year. The company reported a 20% increase in domestic revenue from the same quarter of the previous year and a 47% increase in international revenue due to their expanded global market. Netflix predicts a 6% increase in total revenue and an additional 4 million subscribers by the end of the fourth quarter, bringing their total revenue up to $1,305 billion and their global membership to 57 million. Netflix’s two major competitors are Hulu and Amazon [5].

Courtesy of finance.yahoo.com

Over a 3-month period, Netflix’s highest share price was $484.39. However, after a massive 25% drop on October 16^th, the price dropped to $361.70 and eventually reached it’s lowest share price of $346.59 on November 30^th [6].

The 25% drop in share price occurred a day after Netflix reported that the company’s subscriber growth was below the original forecast. Netflix speculates that the subscriber growth was lower than anticipated as a result of the increased price for membership that was announced in May 2014 [7]. The price increased $1 from $7.99 to $8.99 monthly [8].

Recent News

International Expansion

Courtesy of gigaom.com

For the past couple of years, Netflix has been working to increase their international presence. Since 2012, Netflix has been available internationally in the UK, Ireland, Denmark, Finland, Norway, and Sweden and in the Netherlands since 2013. In September of 2014, Netflix announced that streaming services are now available to subscribers in Germany, France, Austria, Switzerland, Belgium and Luxembourg via all devices with Internet access including computers, smartphones, and video game consoles [9].

Then, in November of 2014, Netflix announced, that by March of 2015, it will expand into New Zealand and Australia [10].

Netflix and Nielsen

Since its start in 1997, the company has never released how many people watch each show on Netflix. The company claims that because their revenue comes from subscribers and not advertisers, the only number that matters is their subscriber count. The company’s decision bothers networks such as HBO, Showtime, and Starz, who also rely on subscribers and not advertisers, but who have their ratings recorded by Nielsen [11].

However, according to the Wall Street Journal, Nielsen is going to start measuring viewership for streaming services like Netflix. Starting next month, Nielsen will use already existing in-home metering devices to record Netflix viewership without the need of the company’s permission. Nielsen, however, will not be able to record viewership via mobile devices, a platform heavily used for Netflix streaming [12].

Recent Original Content

Netflix started producing original programming in 2012 with the release their first series Lilyhammer starring former Sopranos star Steven Van Zandt [13]. Since then, the company has produced a number of successes such as Orange is the New Black, winning 3 Primetime Emmy Awards [14], and House of Cards, winning 4 Primetime Emmy Awards [15].

Courtesy of netflix.com

In addition to producing their own content, Netflix picks up dropped on-the-air television shows and continues to produce them. Arrested Development, for example, was off the air for a number of years before Netflix produced its fourth season in 2013. In August of 2014, the network confirmed that it will be producing a fifth season in the coming year [16].

On June 19, 2014, Netflix announced the company’s pairing with Chelsea Handler to produce a Netflix original comedy talk show. Handler decided to pair with Netflix in order to keep herself new and interesting. The talk show will debut in early 2016 [17]. However, on October 10^th, the network premiered a stand up comedy performance from Handler’s latest comedy tour, Uganda Be Kidding Me, as her debut to Netflix [18].

Looking Ahead

Film

Courtesy of imdb.com

On September 30, 2014, Netflix announced their pairing with the Weinstein Company to release their first original movie. The movie will be a sequel to Crouching Tiger Hidden Dragon, a 2002 martial-arts epic movie directed by Ang Lee, also the director of Life of Pi and Brokeback Mountain [19]. The sequel will be titled Crouching Tiger Hidden Dragon: The Green Legend and will be directed by Yuen Wo-ping. It will be produced by Harvey Weinstein, Academy Award winner for The King’s Speech, Peter Berg, Emmy Award winner for Friday Night Lights, and Sarah Aubrey, producer of Lone Survivor. The film tells a martial arts story where good and evil battle for the fate of the Martial World. Major stars of the film will include Harry Shum Jr., Jason Scott Lee, Roger Yuan, and Eugenia Yuan [20]. It will be released and available to all subscribers on August 28, 2015 as well as in select global IMAX theaters [21].

Days later, on October 2^nd, Netflix announced a deal they made with Adam Sandler, comedy actor and founder of Happy Madison Productions [22]. Sandler, alongside Happy Madison Productions, committed to acting and producing four films exclusively available through Netflix. The first movie could come as early as late 2015 and currently has no theatrical component [23].

Television

Courtesy of netflix.com

Netflix will be premiering two original programming pieces on December 12, 2014. The first is Marco Polo, a series centered on Marco Polo’s exploration during the time of the 13^th century war in China and will be produced by The Weinstein Company [24].

The second is a stand-up comedy special, American Ham, with actor Nick Offerman, known for his role in NBS’s Parks and Recreation. The special will appear in the US, Canada, the UK, and Ireland [25].

The company will continue their original series in 2016 with a relationship sitcom called Love. Judd Apatow, known for producing Knocked Up and 40-Year-Old Virgin, will co-write and produce this Netflix original series [26].

Courtesy of joblo.com

Another sitcom in the works is Grace and Frankie, starring Lily Tomlin and Jane Fonda. The show is targeted to premier in summer 2015 [27].

Sources

[1] “Officers and Directors”, ir.netflix.com, RT: 11/29/14

[2] “Company Overview”, pr.netflix.com, RT: 11/29/14

[3] “Company Timeline”, pr.netflix.com, RT: 11/29/14

[4] “Netflix Crowned King of Streaming With More Than a Third of Peak Traffic”, Time Magazine, 5/14/14, RT: 11/29/14

[5] “Letter to Shareholders”, ir.netflix.com, 10/15/14, RT: 11/29/14

[6] “Netflix, Inc.”, Yahoo!Finance, RT: 11/30/14

[7] “Netflix Shares tank 20% on Weak Results”, CNN Money, RT: 11/29/14

[8] “A Quick Update on Our Streaming Plans and Prices”, blog.netflix.com, 5/9/14, RT: 11/29/14

[9] “Netflix Launches in Belgium and Luxembourg”, Multichannel News,9/9/14, RT: 11/29/14

[10] “Press Releases”, pr.netflix.com, 11/18/14, RT: 11/29/14

[11] “How Much Longer Can Netflix Keep Ratings a Secret?”, Forbes, 9/18/14, RT: 11/29/14

[12] “We’re Still a Long Way Away From Knowing How Many People Watch Netflix and Amazon Shows”, vulture.com, 11/20/14, RT: 11/29/14

[13] “Lilyhammer, Netflix’s First Original Show, Available to Watch Online Now”, Huffington Post, 2/6/12, RT: 11/29/14

[14] “Orange is the New Black Awards”, IMDb.com, RT: 11/29/14

[15] “House of Cards Awards”, IMDb.com, RT: 11/29/14

[16] “Will Arnett Confirms ‘Arrested Development’ Season 5 Is Happening”, Huffington Post, 8/8/14, RT: 11/29/14

[17] “Press Releases”, pr.netflix.com, 6/19/14 RT: 11/29/14

[18] “Chelsea Handler to Launch Netflix Talk Show”, CBS News, 6/19/14, RT: 11/29/14

[19] “Ang Lee”, IMDb.com, RT: 11/29/14

[20] “Press Releases”, pr.netflix.com, 9/30/14, RT: 11/29/14

[21] “Netflix to Release First Original Movie”, Time Magazine, 9/30/14, RT: 11/29/14

[22] “Adam Sandler”, IMDb.com, RT: 11/29/14

[23] “Press Releases”, pr.netflix.com, 10/2/14, RT: 11/29/14

[24] “Press Releases”, pr.netflix.com, 4/8/14, RT: 11/29/14

[25] “Netflix Sets Premiere for Nick Offerman’s ‘American Ham’ Stand-up Comedy Special”, bostonherald.com, 11/24/14, RT: 11/29/14

[26] “Netflix (NFLX) to Stream Original Content Love in 2016”, zacks.com, 9/18/14, RT: 11/29/14

[27] “Netflix Orders Comedy Series to Star Jane Fonda, Lily Tomlin”, Variety 3/19/14, RT: 11/29/14

Netflix

Link

By Carly Goldstein

Company Logo

100 Winchester Circle

Los Gatos, CA 95032

(408) 540-3700

www.netflix.com

Executives [1]

Courtesy of Netflix.com

Reed Hastings, Founder and CEO

Courtesy of Netflix.com

Kelley Bennett, Chief Marketing Officer

Courtesy of Netflix.com

Tawni Cranz, Chief Talent Officer

Courtesy of Netflix.com

David Wells, Chief Financial Officer

About [2]

Courtesy of internettrailer.com

As a leader in internet television, Netflix not only allows its members to instantly stream movies and television for a monthly fee, but also provides customers with original content. Users can also choose to select and receive content through the mail for an additional monthly cost. Competitors of the service include Hulu and Amazon.

History [3]

Courtesy of http://smokingsection.uproxx.com/

Netflix was founded in 1997 by Reed Hastings and Marc Randolph. The company provided online movie rentals that would be delivered to the costumer’s home within several business days. In 2007, Netflix introduced streaming, allowing subscribers to instantly watch movies and television shows on their electronic devices. Netflix began to introduce original content in 2012. As of 2013, the service has over 40 million users globally.

Financials

Domestically, the company reported an increase in net additions of 2.33 million in the fourth quarter, 14% above the 2.05 million of the same quarter of the previous year.[4] Internationally, Netflix reported a net addition of 1.74 million in the fourth quarter, increasing the number of international members to 10.93 million. [4] In the coming months, Netflix aims to broaden its international presence by offering its services in Germany. [5]

Courtesy of Google Finance

In April of 2013, the company tested a new membership plan in which subscribers could simultaneously stream on four different devices for $11.99 per month. [6] Netflix continues to adjust their prices and aims to offer three different membership options for new members in the coming year. The options include the $11.99 price as well as a $6.99 subscription for those who only require instant streaming on one device.[4]

The first quarterly report of 2014 will be shared on April 21st. However, consensus estimates a dramatic increase from the first quarterly report of 2013. [7] Currently, the Netflix stock rests at 346.73.

Original Content

Courtesy of http://o.aolcdn.com/

Beginning in 2012, Netflix has produced a variety of original programming including television series, documentaries and children’s programs. Lillyhammer, a Norwegian drama starring Steven Van Zandt, is considered Netflix’s first series and premiered on February 6, 2012.[8] Other original content includes The Ropes, Bad Samaritans, Hemlock Grove, and Turbo FAST. The site has also premiered a variety of documentaries and comedy specials such as Mitt and The Square. The later was the first movie of its kind to be nominated for an Academy Award for best documentary. [9]

Courtesy of upload.wikimedia.org

Netflix also produces material that no longer has a place on television. Several years after it’s cancellation, Arrested Development was resurrected for a fourth season on the streaming service in May of 2013. [10] In 2014, the season earned a Golden Globe nomination for Jason Bateman for best actor in a comedy series. [11] Netflix will also be reviving The Killing after it’s cancellation on AMC. [12] The show’s final season will premiere on the site some time this year.

Courtesy of upload.wikimedia.org

On February 1, 2013, Netflix released House of Cards. The show, based on the English television program of the same name, follows Frank Underwood, played by Kevin Spacey, a ruthless politician who does whatever it takes to gain more political power. House of Cards also stars Robin Wright and Kate Mara. The program received favorable reviews from critics, earning 3 Emmys and a Golden Globe after its first season[13], becoming the first show of its kind to do so.

As a result of the success of the first season, Netflix ordered a second season of House of Cards which was released on February 14, 2014. Utilizing Procera Network, it was reported that 15% of users of a particular internet service viewed the first episode within 14 hours of its release, an increase from the 2% of users who watched the first episode of the first season within the premiering weekend. [14]

10 days before the premiere of the second season, Netflix announced the renewal of House of Cards for a third season. [15]

Courtesy of www.galaticnewsone.com

Orange is the New Black premiered on Netflix on July 11, 2013. The program stars Taylor Schilling as Piper Chapman, a thirty-year old woman sentenced to 15 months in jail after she is convicted of crime committed ten years before. The show is based on a memoir by Piper Kerman of the same name. The show was nominated for a Golden Globe for best performance by an Actress in a drama television series, as well as a Grammy for its theme song. [16]

Netflix announced the premiere date of the second season of Orange is the New Black after the credits of the final episode of House of Cards. [17] The show’s second season is set to be available on June 6, 2014.

Looking Ahead

Courtesy of www.wired.com

Within this year, Netflix will be premiering numerous projects. Animated comedy, Bojack Horse, staring Will Arnett and Aaron Paul, will be released in the coming months.[18] As will Marco Polo, a adventure drama produced by The Weinstein Company.[19] The company will continue to show its interest in children’s programming when animated shows Puss in Boots, King Julien and Veggie Tales in the House are available for streaming later this year. [20] The second seasons of Orange is the New Black and Hemlock Grove will also premiere in June and July, respectively.

In 2015, Netflix will not only release its third season of House of Cards, but also release new original series. Science fiction drama Sense8, from the writers of The Matrix, will debut sometime in 2015. [21] Also set to be available for streaming in 2015, Narcos, a drama depicting the Medellin Cartel in Colombia, and Grace and Frankie a situational comedy staring Jane Fonda and Lily Tomlin. [22]

Courtesy of http://www.digitaltrends.com/

In February of 2014, it was announced that Disney will collaborate with Netflix to create four original series for Marvel heroes: Daredevil, Jessica Jones, Iron Fist and Luke Cage. The Marvel’s Defenders project will cost over $200 million over a three year span and film predominately in New York City. Filming will begin July of 2014 and premiere on Netflix sometime in 2015. [23]

Sources

[1] “Officers and Directors”. netflix.com. RT: 4/10/14

[2] “Company Overview” . pr.netflix.com RT: 4/11/14

[3] “Company Timeline”. pr.netflix.com RT: 4/11/14

[4] “Letter to Shareholders” . ir.netflix.com. January 22, 2014. RT: 4/11/14

[5] “Netflix Inc. Will Arrive in Germany”. Value Walk. April 16, 2014. RT: 4/18/14

[6] “Netflix Consumers Get Ready”. Bloomberg Businessweek. January 24, 2014. RT: 4/18/14

[7] “Earnings for Netflix Projected to Rise”. Forbes. April 16, 2014. RT: 4/18/14

[8] “Lillyhammer”. wikipedia.org. RT: 4/15/14

[9] “The Square Awards”. IMDB.com. RT: 4/15/14

[10] “New Arrested Development Season”. The New York Times. April 4, 2013. RT: 4/15/14

[11] “Golden Globes 2014”. Los Angeles Times. January 12, 2014. RT: 4/15/14

[12] “The Killing Shock”. Entertainment Weekly. November 15, 2013. RT: 4/16/14

[13] “House of Cards Awards”. IMDB.com. RT: 4/13/14

[14] “House of Cards Viewing Soars”. Variety. February 14, 2014. RT: 4/13/14

[15] “Netflix Renews House of Cards”. The Hollywood Reporter. February 4, 2014. RT: 4/13/14

[16] “Orange is the New Black Awards”. IMDB.com. RT: 4/13/14

[17] “Orange is the New Black Season 2 Date Revealed”. eonline.com. February 15, 2014. RT: 4/13/14

[18] “Netflix Adds Bojack Horseman”. Variety. December 11, 2013. RT: 4/18/14

[19] “Netflix Announces Pickup”. Variety. January 14, 2014. RT: 4/18/14

[20] “DreamWorks’ Puss in Boots”. videoink.com. March 13, 2014. RT: 4/18/14

[21] “Matrix Creators to Film Netflix Series”. Chicago Tribune. March 17, 2014. RT: 4/18/14

[22] “Jane Fonda, Lily Tomlin to Star in in Netflix Sitcom”. Los Angeles Times. March 19, 2014. RT: 4/20/14

[23] “Disney to Spend $200 Million on Marvel Series”. Variety. February 26, 2014. RT: 4/20/14

Weinstein Company

Posted on March 15, 2014 by Roxanne Silver

By Roxy Silver

[1] The Weinstein Company Logo

HISTORY

Brothers Bob and Harvey Weinstein founded Miramax Films in 1979 and sold it to Disney in 1993. In 2005, they launched The Weinstein Company, TWC, a multimedia and distribution company that encompasses Dimension Films, a genre-label founded in 1993 by Bob Weinstein [2]. TWC and Dimension Films have released mainstream genre and specialty films [3]. Recently the company has made a huge push in its television division.

KEY EXECUTIVES

[4] Harvey Weinstein, Co-Chairman TWC

[5] Bob Weinstein, Co-Chairman TWC & Dimension Films

FINANCIALS

TWC is privately held. Box office wise, currently TWC is ranked 9th with 2.5% of the market share, grossing $69.1 million from its 8 films [6]. This marks a decrease from the prior year in which TWC ranked 8th with 4.5% market share, grossing $491.7 million while releasing 21 films [7].

IN THEATERS

[8] Lee Daniels’ The Butler captures the story of a White House butler who served seven presidents through dramatic and changing times in American history.

“Lee Daniels’ The Butler”

The drama starring Forest Whitaker and Oprah Winfrey “was expected to do well, but we didn’t expect to do this well,” shared Erik Lomis, President of Distribution for TWC. “The Butler” is the company’s first No. 1 debut since 2009 [9] with an opening weekend of $24.6 million on August 16, 2013 [10]. The film has accumulated grosses of $116.6 million domestically and grossed $146.5 million internationally [11].

[12] Vampire Academy is based on a best selling series about two “mortal vampires” who attend a boarding school and have to protect each other from the terrible forces.

“Vampire Academy”

The highly anticipated fantasy film was a flop for TWC. In attempt to imitate the success of box office hits like “Twilight” and “The Hunger Games,” this young-adult adaption didn’t compliment the best-selling book series as the box office sales attest: It premiered in theaters on February 7, 2014, reeling in $3.9 million during its opening weekend [13]. The film has accumulated grosses of $7.79 million domestically and $7.6 million foreign, totaling $15.3 million worldwide [14].

AWARDS SEASON

TWC had an extremely successful year leading up to The Academy Awards, but fell short with only 11 nominations compared to the 17 from the year before [15]. Regardless, the three films nominated received wide recognition.

[16] 20 Feet From Stardom

“20 Feet From Stardom”

“Millions know their voices, but no one knows their names”- “20 Feet From Stardom” is a documentary that told the story of Darlene Love who backed up idols, Stevie Wonder, Frank Sinatra, Luther Vandross and Elvis Presley. The film shared her story of struggle of being feet away from the spotlight, but never making it [17]. This film was TWC’s only Academy Award winner for Best Documentary Feature [18].

[19] Philomena

“Philomena”

Philomena captures the story of a mother searching for her son but instead finding his gay lover. The drama was nominated for Best Picture, Best Original Score, Best Actress, and Best Adapted Screenplay, but didn’t win any awards at the Oscars [20]. With an opening weekend of $128,435, to date the film combines $37.5 million domestic with $62.4 million foreign, netting TWC $87.9 million [21].

[22] August: Osage County

“August: Osage County”

The dark comedy based on a Pulitzer Prize winning play portrays a dysfunctional family coming together after a death. Starring Meryl Streep and Julia Roberts, it was nominated for two Oscars[23]. The film had a limited opening weekend of $179,302 in December 2013 and a wide opening of $7.1 million [24]. The film has accumulated $37.7 million domestically and $34.7 million foreign, netting TWC $52.4 million [24].

STRATEGICALLY TWC TAKES ON TV

A $370 million line of credit from Union Bank helped TWC enter the television market in 2013 [25]. TWC’s COO David Glasser explained, “We’ve invested a lot in TV because we see it as a big part of our future.”[26] Now in 2014 the future is here. Having TV under TWC’s belt is an asset creating versatile operations, revenue, and a presence in the TV industry.

TWC acquired the U.S. distribution rights to the Sky Italia drama series, ‘Gomorra’ from Beta Film, an international distributor [27]. Stefano Sollima directed this series based on a bestselling novel about the Neapolitan crime administration Camorra, and is set for release in 2015 [28]. Harvey Weinstein shares “This project caught our eye a while back for its world-class acting talent, as well as Sollima’s abilities to craft a thriller like none other.” [29] This acquisition benefits TWC with new innovative programming, and Beta Film providing ‘Gomorra’ access into American homes.

With the buzz generated from “Netflix Original Series,” TWC is jumping in. The highly anticipated Weinstein Company drama ,“Marco Polo”, is in production for Netflix and will premiere nearing the end of 2014 [30]. Harvey Weinstein reported, “We are proud to present a series that rivals some of the most successful films we’ve ever made. We are excited to introduce him (Marco Polo) to the world.” [31]

TWC‘s recent partnership with media company Gannett gives TWC an advantage with exclusive access to use Gannett’s expansive media library and retain distribution rights from Gannett’s television stations, newspapers, and digital assets [32]. Weinstein’s President of Television Maryam Banikarim, told Street Insider, “This groundbreaking venture will allow us to discover and explore rich new narratives for a wide array of audiences.” [33]

COMING SOON TO THEATERS NEAR YOU

TWC is continuing their Oscar worthy slate of films this summer, staying true to their demographics and genres of past films. These soon-to-be hit films with A-list names will hopefully yield them success at the 2015 Oscar’s and in the box office.

“The Giver”

The Giver Trailer [34]

“The Giver”, a science-fiction film, directed by Phillip Noyce stars Oscar winners Meryl Streep, Katie Holms, Jeff Bridges, and singer Taylor Swift [35]. The film, which various companies attempted to produce previously, is loosely based on the classic 1993 Lois Lowry novel. Jeff Bridges called it “your next favorite movie.” [36] The story, set to release in August, illustrates a utopian society in which a boy is chosen to learn from an elder the true pains and pleasures of the real world [37].

“Sin City: A Dame to Kill For”

Sin City Trailer [38]

The drama/thriller film directed by Robert Rodriguez [39], is a sequel to the successful 2005 Weinstein film “Sin City” which domestically grossed $74 million [40]. The black and white, 3D-esque thriller will be hitting the screens in August. The star packed cast includes Joseph Gordon-Levitt, Lady Gaga, Jeremy Piven, Jessica Alba, and Bruce Wills to name a few [41]. Considering the triumph the original picture had and the megastar cast “Sin City: A Dame to Kill For” will likely attract crowds to the box office.

“Begin Again”

Begin Again Trailer [42]

The romantic-comedy film from writer-director John Carney is set to release on July 4th [43]. “Begin Again” follows a distressed ex-recrod label executive, Mark Ruffalo, fall in love with a young singer-songwriter, Kira Knightley, after her boyfriend, Adam Levine, dumped her [44]. At the Tribecca Film Festival Carney explained, “Begin Again is a true New York story about magical opportunities.” [45] This classic summer “romcom” will catch movie goers attention from the star studded cast, to the simple yet entertaining plot.

FUTURE OF TWC

The future for TWC is positive and optimistic. Prior to last year TWC was a dominant player in Oscar awards. Presuming this year was a fluke, TWC should bounce back stronger next Oscar season. Additionally, the significant infusion of cash into its TV segment, will bolster the company’s position in the industry, while likely improving its bottom line.

Sources

[1] Weinstein Company Logo, Ramascreen.com, RT: 4/12/2014

[2] “About The Weinstein Company”, Weinsteinco.com, RT: 4/11/2014

[3] “Dimension Films”, Disney.Wika.com, RT: 4/11/2014

[4] Harvey Weinstein, Co-Chairman, Time, RT: 4/10/2014

[5] Bob Weinstein, Co-Chairman TWC & Dimension Films, Zimbo.com, RT:4/10/2014

[6] Studio Market Share 2014, BoxofficeMojo.com, RT: 4/15/2014

[7] Studio Market Share 2013, BoxofficeMojo.com, RT: 4/15/2014

[8] Lee Daniels’ The Butler Movie Poster, IMBD, RT: 4/12/2014

[9] “The Butler’ Serves Up Box-Office Sucess at No. 1”, Fox News, 8/18/2013, RT: 4/12/2014

[10] “Weekend Box Office: ‘Lee Daniels’ The Butler Wins Again”, Movie Fone, 8/25/2013, RT: 4/12/201

[11] Lee Daniels’ The Butler (2013), BoxofficeMojo.com, RT: 4/13/2014

[12] Vampire Academy Movie Poster, themidnightgarden.com, RT: 4/14/2014

[13] “BOX OFFICE: Vampire Academy’ Has No Bite”, Yahoo Movies, 2/10/2014, RT: 4/14/2014

[14] Vampire Academy (2014), BoxofficeMojo.com, RT: 4/14/2014

[15] OSCARS: Nominations By Studio & Distributor, Deadline Hollywood, RT: 4/12/2014

[16] 20 Feet From Stardom Movie Poster, Filmberg.com, RT: 4/13/2014

[17] “20 Feet From Stardom Synopsis”, 20feetfromstardom.com, RT: 4/12/2014

[18] “Oscars 2014: ’20 Feet From Stardom’ wins for documentary”, Los Angles Times, 3/02/2014, RT: 4/12/2014

[19] Philomena Movie Poster, impawards.com, RT: 4/14/2014

[20] Oscar Nominations By Picture, Deadline Hollywood, RT: 4/14/2014

[21] Philomena (2013), Boxofficemojo.com, RT: 4/14/2014

[22] August: Osage County Movie Poster, broadyway.com, RT: 4/15/2014

[23] “Harvey Weinstein on disappointing Oscar showing for ‘Osage County’ have only myself to blame”, Entertainment Weekly, 2/21/2014, RT: 4/15/2014

[24] August: Osage County (2013), Boxofficemojo.com, RT: 4/15/2014

[25] “The Weinstein Co. Finalizing $370 Million Credit Facility: Report”, Deadline Hollywood, 9/19/2013, RT: 4/16/2014

[26] “The Weinstein Company: stirring drama”, ScreenDaily.com, 4/02/2014, RT: 4/16/2014

[27] “TWC Closes Deal for U.S. Rights to Italy’s ‘Gomorrah’ Skein”, Variety, 4/07/2014, RT: 4/16/2014

[28] “Weinstein to build Gomorra in US”, c21media.net, 3/08/2014, RT: 4/17/2014

[29] Weinstein Co Acquires Italian Crime Drama Series ‘Gomorra’ , Deadline Hollywood, 4/08/2014, RT: 4/15/2014

[30] Marco Polo (TV Series 2014), IMBD, RT: 4/18/2014

[31] “‘Marco Polo’: Production underway for Weinstein Company’s Netflix Show”, Entertainment Weekly, 4/08/2014, RT: 4/16/2014

[32] “Gannett (GCI) and The Weinstein Co. Enter First Look Film And Television Deal”, Streetinsider.com, 4/02/2014, RT: 4/16/2014

[33] “Gannnett Co., Ince And The Weinstein Company Enter Into A Unique First Look Film And Television Development Deal”, PR News Wire, 4/02/2014, RT: 4/16/2014

[34] The Giver Trailer, YouTube, 3/19/2014, RT: 4/14/2014

[35] “Weinstein Dates ‘The Giver’ Starring Meryl Streep and Jeff Bridges for August 2014”, IMBD, 9/21/2013, RT: 4/16/2014

[36] “Jeff Bridges Talks About Your Next Favorite Movie”, Moviepilot.com, 2/12/2014, RT: 4/16/2014

[37] “‘The Giver’ trailer: Meryl Streep! Jeff Bridges! Color?!”, Entertainment Weekly, 3/19/2014, RT: 4/17/2014

[38] “Sin City 2″ Trailer Release”, Weinsteinco.com, 3/17/2014, RT: 4/16/2014

[39] Sin City: A Dame To Kill For Trailer, YouTube, 4/06/2014, RT: 4/16/2014

[40] Sin City (2005), Boxofficemojo.com, RT: 4/17/2014

[41] “5 Reasons you should be excited for Sin City: A Dame To Kill For”, Metro, 3/07/2014, RT: 4/16/2014

[42] Begin Again Trailer, YouTube, 3/28/2014, RT: 4/16/2014

[43] “‘Begin Again’ Movie 2014 Official Trailer Released Starring Adam Levine and Keira Knightley”, Hallels.com, 4/01/2014, RT: 4/16/2014

[44] “Trailer and Poster for Begin Again Starring Keira Knightley, Mark Ruffalo”, Movienewz.com, 4/03/2014, RT: 4/16/2014

[45] “Begin Again To Close Tribeca Film Festival”, Triebcaflim.com, 3/20/2014, RT: 4/16/2014

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