It was very interesting to me to learn in class last week that it is NOT a big deal if a new show does not start its main marketing campaign more than a month away from being premiered. This is especially the case for CBS this season because we are in the midst of the sweeps period. During the sweeps period networks really have to focus on, and promote, their most current and best programming. This explains why a networks newer shows that may not have aired yet are not getting as much exposure. This is the case for CBS and their show Rush Hour that does not air for another month. Before learning about this sweeps process I really thought that CBS was giving up on the show before it was even airing, maybe due to some possible test audience runs. It is reassuring to hear that that this may not be the case and I really do believe they will kick up the marketing and advertising of the show into full gear in the coming weeks.

This week Lucifer brought in a rating of 1.6/4 share and 5.15 million viewers. The show did go down a little from last weeks stats, however the 58th Grammy Awards were also airing on CBS.

Since the premier on January 25th, Lucifer has been doing fairly well across many rating sites and critics. On TV.com the show was ranked a 8.2 by the third episode. Along with TV.com, IMDb ranked the series a 8.6 and Rotten Tomatoes calculated “audience likes” at a 85% and overall 49%. Considering the show just premiered a few weeks ago, I would say Lucifer is off to a good start and definitely proving those negative critics wrong.

As for social media, Tom Ellis is still rapidly growing on Twitter and staying just as active as before. Over the week he gained another three thousand followers, now having 100.6 thousand. The FOX Lucifer account also gained another 3.4 thousand followers within the week, now having 32.6. Both Twitter account are doing exceptionally well with responding to fan and re-tweeting. On Valentine’s Day, both accounts had many short clips and memes of Lucifer that said anti-valentines quotes.

On February 8th, Lucifer brought in a rating of 1.7/5 share and 5.47 million viewers. The show did go down in numbers compared to weeks prior, however, the numbers are still steady and strong. During the 9p.m time slot, Lucifer received the second highest ratings, beating The Biggest Loser (NBC) and Jane the Virgin (The CW). The show has maintained a strong audience and fan base from all over, especially on social media.

Over the past week lead actor Tom Ellis, has gained two thousand more followers, which now leaves him to having 97.6 thousand. As for the Lucifer twitter account, they too are gaining more followers each week. This week the FOX Lucifer page went up three thousand in followers. Cast members and fans continue to engage actively on social media, both tweeting about the show and characters. With the social media increasing, let’s hope Lucifer’s rating start to as well.

Legends of Tomorrow finally has it’s big ratings matchup of the season, Shondaland. The hit TGIT lineup on ABC takes away many viewers from competitors and could have been a major blow for the superhero drama. While their target audiences don’t necessarily line-up, many women who do what Legends may jump ship and head back over to TGIT. However the numbers don’t really support that claim just yet. Legends held steady with 2.4 million viewers while Grey’s Anatomy (Legends direct competition) had over 8 million.  However with moving forward this could cause a little damage further down the road for this show.